Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Dr Meinaier Peach Whitening Sugar Scrub 650gm

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Dr Meinaier Peach Whitening Sugar Scrub 650gm

The DR. Meinaier Peach Sugar Scrub is a gentle exfoliating scrub infused with peach extracts and fine sugar granules. Designed to remove dead skin cells, it leaves skin soft, smooth, and refreshed. This scrub not only polishes the skin but also provides hydration, making it suitable for achieving a radiant, healthy-looking glow. Ideal for all skin types.

65 AED

8% OFFFeatured

Neutrogena Bright Boost Liquid Gel SPF 30 50ml

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Neutrogena Bright Boost Liquid Gel SPF 30 50ml

Neutrogena Bright Boost Facial Serum is a product packed with active ingredients, which means it provides the ultimate in luxurious care for your skin. Benefit: Restores your skin’s youthful radiance and beauty Brightens Smoothes away signs of fatigue Non-comedogenic How to use: Gently apply an appropriate amount of the gel fluid onto clean skin with your fingertips. Apply to face and neck. Continue with your favorite day/night care products.

60 AED

33% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Body Oil 50ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

Palmer’s® Tummy Butter® for Stretch Marks is formulated with a natural blend of Cocoa Butter, Argan Oil, Shea Butter, Collagen & Elastin to help nourish skin and improve elasticity. Clinically tested to reduce the appearance of Stretch Marks, this gentle balm is ideal for use during and after pregnancy or weight loss.

*IRI Infoscan 52 weeks ending 8/8/21 milo unit sale

** Based on an 8 week in-home trial by 55 female Panelists aged 18 to 49

Suggested use

Gently massage into skin around tummy or stretch mark-prone areas before bedtime. For best results use in a regimen with other Palmer’s® products for Stretch Marks as shown.

30 AED

20% OFFFeatured

Skin by Zaron 10% Niacinamide Serum 30ml

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Skin by Zaron 10% Niacinamide Serum 30ml

Transform your skin with our 10% Niacinamide Serum. This lightweight, powerful formula is designed to control excess sebum production, reduce blemishes, and minimize enlarged pores, leaving you with a smoother, brighter, and more even complexion.

Initial Use: For sensitive skin, apply 1-2 times a week for the first 3 weeks to allow your skin to adapt. Regular Use: Apply to freshly cleansed skin and massage until fully absorbed. Use twice daily for best results. Combination: For enhanced results, consider incorporating with other serums and moisturizers.

120 AED

Always young Lightening Cream 300ml

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Highlights:

Always young Lightening Cream 300ml

Deep double action cream + oil which beautifies the skin

Fights against uneven skin tone and diminishes pigment spots

Repairs the skin and smooths out scars

Regenerates the skin and prevents it from ageing

A radiant complexion, plumped up skin, and a visibly younger appearance.

45 AED

13% OFFFeatured

Ramsii Lotion with Vitamin E 473ml

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Ramsii Lotion with Coconut Oil and Vitamin E 473ml

This hand and body lotion soothes and softens skin.

65 AED

13% OFFFeatured

Face Wash, Scrubs, Skin Care

Yong Chin Men Deep Impact Volcano Booster Face Wash 100ml

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Yong Chin Men Deep Impact Volcano Booster Face Wash 100ml

Contains scrub beads with cool menthol effect.

Yong Chin Men Deep Impact Volcano Booster Face Wash, specially formulated with volcano mineral extracts helps to remove blackheads and dead skin cells.
– Deeply purifies and detoxifies the skin to promote blood circulation helping to brighten the skin and smoothen the complexion.
– Scrub beads remove dirt and control excess oil without irritating or during out the skin.
– Leaves skin clean, bright and healthy.

35 AED

6% OFFFeatured

Clovate Daily Brightening Body Lotion 400ml

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Highlights:

Clovate Daily Brightening Body Lotion 400ml

Clovate Daily Brightening Body Lotion reduces dark skin discoloration and enhances skin’s clarity and radiance due to its brightening actives “Alpha Arbutin” and “Lactic Acid”. Rich with Vitamin E, it works to soften and hydrate dry, rough, flaky skin. Vitamin C, a powerful anti-oxidant, smoothens the skin and protects it from environmental pollutants, keeping it soft and supple.

170 AED

13% OFFFeaturedOut Of Stock

Cleansers, Skin Care

Effimax 5 Clarifying Lotion Q10+ 160ml

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Effimax 5 Clarifying Lotion Q10+ 160ml

Effimax 5 Clarifying Lotion Q10+ Rehydrate dried skin. People who work in harsh climates often apply body lotion on a regular basis, perhaps even daily. … Replenish extra dry or rough spots on the skin. … Smooth calluses. … Feel and smell good. … Help yourself relax

Key Highlights:

Helps to clarify and brighten the skin

Contains Q10+ and other natural ingredients

35 AED

17% OFFFeatured

Creams, Pain Relief, Personal Care, Skin Care

Skin Doctor Neck and Shoulder Pain Relief Cream 100gm

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Skin Doctor Neck and Shoulder Pain Relief Cream 100gm

Fast pain relief for neck and shoulder muscles.

25 AED

PRODUCTS ON SALES

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8% OFFFeatured

Conditioner, Hair Care

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Conditioner 384ml

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Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Conditioner 384ml

Moisture ✓ Hydration ✓ Blended with Mafura & Baobab Oils, Fig Extract and Fair Trade Shea Butter, this rinse out conditioner instantly detangles and helps to nourish and soften dry, damaged hair.

55 AED

13% OFFFeatured

Reborn 2 in 1 Silky & Smooth Hair Shampoo with Berries Extracts 400ml

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Reborn 2 in 1 Silky & Smooth Hair Shampoo with Berries Extracts 400ml

Natural ingredients help your hair look its best. Reborn Beauty Hair Shampoo with natural fruits extracts ingredients formulated by herbal hair care experts. You’ll find in our liquid shampoo to cleanse, brighten and protect from color treated hair & repairs and restores to volumizing shampoo that adds fullness that give you healthier, beautiful hair. So every day is a great hair day.

65 AED

25% OFFFeatured

Touch Me Donkey Milk Soap Thailand 135gm

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Highlights:

Touch Me Donkey Milk Soap Thailand 135gm

Olive oil, almond oil, coconut oil as well as shea butter are added to the donkey milk to produce the soap
Rejuvenating the skin, Vitamin A, C, E.
Whitening, Moisturizing

15 AED

8% OFFFeatured

Creme of Nature Honey Moisture Dry Defense Shampoo 355ml

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Highlights:

Creme of Nature Honey Moisture Dry Defense Shampoo 355ml

Cleanse, detangle and restore moisture with our Moisturizing Dry Defense Shampoo while achieving healthy-looking hair and shine.

– Cleanses Hair
– Helps Restore Moisture For Healthy-Looking Hair
– Detangles & Softens
– Provides Healthy Shine

How to Use: Apply a generous amount to wet hair and massage into lather. Rinse thoroughly and repeat. Follow with Pure Honey Moisturising Dry Defense Conditioner.

Style Tip:
Separate and shampoo your hair in sections. This ensures that you are cleansing and tending to every strand while also helping with the de-tangling process.

60 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Young & Fresh Beauty Cream 25gm

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Highlights:

Young & Fresh Beauty Cream 25gm

Young & Fresh Beauty Cream contains natural ingredients to moisturize and preserve the principle characteristics of a young and healthy skin. It clears dark spots, nourishes discolored and pigmented skin. Its new and unique formulation with triple whitening complex ensures ease of application, faster absorption and better nourishment to the skin. The cream enhances the complexion, evens out skin tone, imparts a natural glow and reduces the appearance of blemishes.

25 AED

22% OFFFeatured

White Express Classic Skin Perfector Serum 10 Days 30ml

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Highlights:

White Express Classic Skin Perfector Serum 10 Days 30ml

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

Thanks to plant extracts, your skin is well cared for every day. The whitening complex softens your body and protects it from drying out and gives you lightness in 15 days.

35 AED

8% OFFFeatured

Hair Care, Hair Food, Hair Oil

Sunny Isle Jamaican Black Castor Oil Pomade For Men 113ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil Pomade For Men 113ml

Sunny Isle Jamaican Black Castor Oil Pomade for Men is a hair grooming product formulated with a blend of natural oils and beeswax, including authentic Jamaican Black Castor Oil. Designed for daily hair care, this pomade helps moisturize the scalp and condition the hair, supporting a well-groomed and polished look.

Key Features:

Formulated with Jamaican Black Castor Oil
Contains a blend of nutrient-rich natural oils and beeswax
Helps moisturize dry scalp
Conditions hair and helps reduce the appearance of breakage
Adds a natural-looking shine
No salt added
Suitable for all hair types

How to Use:
Apply a small amount to the scalp and hair. Style as desired.

60 AED

13% OFFFeatured

Appetite Control, Dietary Supplement, Skin Care, Weight Gain, Wellness

Super Apeti Plus Syrup 200ml

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Highlights:

Super Apeti Plus Syrup 200ml

Super Apeti Plus Syrup is used for the treatment of allergic reactions, as well as assisting with loss of appetite, growth and convalescence.

Super Apeti Plus Syrup is used to treat allergic responses as well as to help with weight loss, growth, and recovery.

65 AED

8% OFFFeatured

Conditioner, Hair Care

Doo Gro Mega Long Extreme Reconstructor Ultimate Lengthening Conditioner 453gm

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Highlights:

Doo Gro Mega Long Extreme Reconstructor Ultimate Lengthening Conditioner 453gm

DEEP Conditioning for Stronger Healthier Hair! This ultimate hair stregthening condtioner is enriched with olive oil, avocado oil and silk protein to help reduce breakage and dryness, helping hair grow longer naturally. Protects and strengthens the hair shaft against the harsh effects of chemicals and relaxers helping your hair become stronger than ever!

Great for all types of hair including natural, color treated, bleached, weaved, braided and relaxed.

Ultimate Strengthening Conditioner
Conditions & strengthens with olive oil, avocado oil and silk protein
Helps repair damaged hair
Helps reduce breakage allowing hair to grow longer
Great on Natural Hair

Directions: After shampooing, generously apply DOO GRO® Mega Long Extreme Reconstructor to wet, damp or towel dried hair. Gently finger comb through hair. Leave on 1-3 minutes. For deeper conditioning, leave on 5-15 minutes (use of heat cap, plastic cap or hot towel will increase effectiveness but is not required). Rinse hair thoroughly. Style as usual.

For best results, use with the family of DOO GRO® products.

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Washing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. For external use only, keep away from eyes. If product contacts eyes, rinse with water. If accidentally swallowed, consult physician immediately. Keep out of reach of children.

185 AED

13% OFFFeatured

Jergens Clean and Refreshing Mild Soap 125gm Pack of 6

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Highlights:

Jergens Clean and Refreshing Mild Soap 125gm Pack of 6

Gentle cleansing formula for all skin types
Enriched with moisturizing ingredients for soft skin
pH balanced to maintain skin’s natural barrier
Light, pleasant fragrance for a refreshing wash
Convenient pack of 6 for long-lasting supply

Jergens Mild Soap is a gentle cleansing bar designed to provide a soothing and nourishing experience for your skin. Each 125g bar is formulated with mild ingredients that cleanse without stripping moisture, making it suitable for all skin types, including sensitive skin. This pack of 6 ensures you have an ample supply for everyday use, whether at home or on the go. With its light, pleasant fragrance and rich lather, Jergens Mild Soap leaves your skin feeling clean, soft, and refreshed. Ideal for daily use, it helps maintain your skin’s natural balance while delivering a touch of luxury to your bathing routine.

35 AED

GIFT SET

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11% OFFFeatured

Oils & Moisturizer, Skin Care

Gluta Berry Skin Correcting Brightening Body Oil SPF 45 300ml

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Gluta Berry Skin Correcting Brightening Body Oil SPF 45 300ml

40 AED

13% OFFFeatured

Melie White Anti Dark and Scar Lightening Lotion 100ml

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Highlights:

Melie White Anti Dark and Scar Lightening Lotion 100ml

Eliminates all scars, black spots, brown spots and pimples on hands, legs and feet

Use:

Soak on cotton and apply once or twice a day to feet, hands and legs or introduce into cleansing milk

65 AED

10% OFFFeatured

Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

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Highlights:

Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

Fruit of the Wokali – Avocado Natural Sherbet Scrub (Avocado and Sweet Cream Body Scrub)

Product type: Nourishing body scrub / Polishing and natural shine treatment

Key ingredients:

Avocado Extract: A rich source of essential fatty acids and vitamins that deeply nourish and restore the skin’s lipid barrier.
Natural Sugar: Acts as a medium-gentle physical exfoliating agent that polishes away dead skin without causing micro-lesions.
Vitamin C and Strawberry Hydration: Provides brightening and antioxidant properties that revitalize skin tone and add “juicy” hydration.
Sweet Cream: Provides a “sorbet” texture that facilitates gliding and leaves a silky finish.

Main benefits:

Reveals Radiant Skin: Effectively removes dry, dull skin cells, allowing new, luminous skin to emerge.
Hydration Balance: Unlike other exfoliants, this one nourishes while cleansing, preventing the skin from feeling tight after use.
Boost to Circulation: The mechanical action of sugar crystals helps to stimulate superficial blood flow, promoting cell regeneration.
Soft and Smooth Skin: Transforms rough areas (such as elbows, knees and heels) into velvety surfaces instantly.
Antioxidant and Illuminating Action: Thanks to Vitamin C and fruit extracts, it helps to combat the tired appearance of the skin, restoring its youthful glow.

45 AED

9% OFFFeatured

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

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Highlights:

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

32 AED

9% OFFFeatured

Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

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Highlights:

Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

Nourished with carrot oil and vitamin E, this facial moisturizer brings an immediate and long-lasting hydration to your face. Gradually cleans up skins imperfections leaving the face brighter and more refreshed.

145 AED

14% OFFFeatured

Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

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Highlights:

Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

This bath gel is enriched with Alpha Arbutin, collagen, and anti-bacterial properties to cleanse and nourish the skin. It helps to brighten the skin, reduce dark spots, and provide deep hydration while fighting bacteria. The formula is gentle, leaving the skin soft, smooth, and radiant with a refreshing scent.

Benefits:

Brightens and evens out skin tone with Alpha Arbutin.
Reduces dark spots and promotes a clear complexion.
Contains collagen for skin nourishment and elasticity.
Anti-bacterial properties help keep the skin clean and protected.
Leaves the skin soft, smooth, and hydrated.
Suitable for daily use and all skin types.

How to Use:
Apply to wet skin during your shower, lather, and rinse thoroughly. Use daily for best results.

30 AED

18% OFFFeatured

Brilliant Skin Lightening Nutural Care Treament Body Lotion 600ml

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Highlights:

Brilliant Skin Lightening Nutural Care Treament Body Lotion 600ml

A high-quality formula combining the power of natural ingredients and advanced skin care technology.

Benefits and features:

Reduce the appearance of dark spots and blemishes
Blended with rosehip oil known for its moisturizing and nourishing properties
Deep hydration leaves your skin soft, supple and rejuvenated.
Collagen helps improve skin elasticity, promoting a firmer, more toned appearance.
Rich in collagen and vitamin E, which are essential ingredients for maintaining youthful-looking skin.
It protects your skin from free radicals and environmental damage.

How to use:

Apply an appropriate amount of lotion to the skin as desired, then gently massage the skin in circular motions until it is completely absorbed. It is preferable to use it after showering.

45 AED

8% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Glutathione Booster 4 Bottles x 60 Gummies

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Highlights:

Dr. Pinoca Glutathione With Me 10X Booster Organic Gummies

Elevate your beauty and wellness routine with Dr. Pinoca Glutathione With Me 10X Booster, a premium blend of 4-in-1 organic gummies designed to nourish your skin from within while supporting your overall health. These delicious, chewable gummies combine powerful active ingredients like glutathione, niacinamide, plant-based collagen, and Vitamin C—targeting skin brightness, hydration, and immune function in one easy-to-take supplement.

Formulated with a comprehensive selection of essential vitamins and nutrients, each gummy includes Vitamins C, D, E, B6, B12, riboflavin, folate (L-methylfolate calcium), biotin, zinc (as zinc citrate), pantothenic acid (as calcium D-pantothenate), and omega-3 fatty acids from chia seed extract. This potent blend helps combat signs of aging, boost collagen production, and stimulate cell regeneration for youthful, glowing skin.

Perfect for daily skincare and wellness maintenance, these gummies are free from unpleasant aftertaste and are gentle on the stomach—making them a convenient alternative to pills or powders.

Key Benefits:

Brightens skin tone with active whitening ingredients (glutathione, niacinamide, and vitamin C)
Promotes youthful, radiant, and moisturized skin
Fades dark spots, acne scars, and reduces pigmentation
Provides antioxidant protection and helps regenerate skin cells
Supports healthy hair, nails, and overall skin structure
Helps minimize wrinkles and fine lines
Boosts immunity and general well-being

How to Use:
Chew 1 to 2 gummies twice a day. Ensure each gummy is chewed thoroughly before swallowing. No water required and no bitter taste—just a fruity, enjoyable experience.

Dr. Pinoca Glutathione With Me 10X Booster Gummies offer a fun, flavorful, and effective way to support your beauty and health goals—radiance and wellness in every bite.

240 AED

4% OFFFeatured

Medicube Kojic Acid Turmeric Vita Capsule Cream 53gm

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Highlights:

Medicube Kojic Acid Turmeric Vita Capsule Cream 53gm

Transform dull, uneven skin into a radiant glass-skin glow with medicube Kojic Acid Turmeric Vita Capsule Cream, an advanced Korean brightening moisturizer specially designed to target dark spots, acne marks, hyperpigmentation, and uneven skin tone. Powered by a potent blend of Kojic Acid, Turmeric Extract, Niacinamide 5%, and Vitamin C vita capsules, this innovative capsule cream melts into the skin upon application to deliver active ingredients deeply for visible brightening and smoother texture.

The unique capsule technology facial cream helps protect the brightening ingredients until use, maximizing freshness and effectiveness. Kojic acid works to visibly fade pigmentation and post-acne scars, while turmeric provides antioxidant and soothing support to calm stressed skin. Niacinamide and Vitamin C help boost radiance, refine pores, and improve skin clarity, making this one of the best dark spot corrector creams for glowing skin.

Its lightweight gel-cream texture is enriched with 8 types of hyaluronic acid, ceramide NP, and allantoin, delivering long-lasting hydration without heaviness. Skin feels plump, soft, and smooth while the moisture barrier stays protected. Perfect for daily use, this Korean capsule cream for hyperpigmentation leaves your skin looking brighter, healthier, and more even after every use.

125 AED

35% OFFFeatured

Turmeric Glow Brightening Exfoliating Soap 200gm

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Highlights:

Turmeric Glow Brightening Exfoliating Soap 200gm

Lightening Strength: Gentle Radiance – Suitable for sensitive skin

Turmeric Glow Exfoliating Beauty Soap is a brightening cleansing bar that gently exfoliates and helps reveal smoother, more even-looking skin. Formulated with Niacinamide, Tranexamic Acid, Turmeric Root Extract, and Kojic Acid, it helps improve the appearance of uneven skin tone and discoloration while cleansing away impurities.

Gentle exfoliation buffs away dull surface buildup to reveal skin that feels smoother and looks more radiant. A blend of conditioning moisturizers helps maintain hydration and comfort, leaving skin soft, refreshed, and visibly more even-toned with continued use. Skin is left feeling clean, smooth, and naturally glowing after every wash.

65 AED