Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Precious Perfect Radiance White Revitalizing Soap 150g

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Precious Perfect Radiance White Revitalizing Soap 150g

This cleanser is extraordinarily intended to give wonderful magnificence. A genuine fortune for dark and blended skins. Made out of organic product acids and Brilliance White; It guarantees a progressive, fast and enduring easing up of your skin. Imperfections blur bringing together your complexion while saturating and sustaining simultaneously, with an eventual outcome of scented delicate gleaming skin.

15 AED

20% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Due Beauty Whitening Cream 30gm

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Due Beauty Whitening Cream 30gm

Due Beauty Cream is a skin-brightening and nourishing cream designed to lighten dark spots, reduce pigmentation, and enhance your skin’s natural glow. Enriched with vitamins and herbal extracts, it helps maintain an even skin tone while keeping the skin soft and hydrated. Suitable for all skin types, this cream promotes a smooth, radiant complexion with regular use.

20 AED

29% OFFFeatured

Creams, Face Powders, Skin Care, Make Up

Skin Doctor White Flower Extract Heel Cream 100ml

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Skin Doctor White Flower Extract Heel Cream 100ml

Skin Doctor White Flower Extract Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

13% OFFFeatured

Pastil Fresh & Natural Chocolate Milk Body Cream, 360ml

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Pastil Fresh & Natural Chocolate Milk Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

11% OFFFeatured

Zero Tache Lightening Lotion with Egg Yolk 500ml

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Zero Tache Lightening Lotion with Egg Yolk 500ml

Zero stop concentrated with vitamin E and egg yolk is a complex designed to clarify moisturize and cleans your complexion. Rich and fruit acid preserves your capital youth softened your skin refreshed and make it so much more radiant. Its whiten dark area of the skin.

Its contain sunscreen agents

Zero spot clarifying and whitening lotion is a highly advanced natural formula to designed to intensively and automatically whiten the dark areas of the skin, the lotion is a combination of lightening active ingredients with the antioxidiate properties of vitamin E, it’s even out, brightens and even whiten the complexion whilst fighting pigments problems.its also serves as a sun fighter as it’s contains sunscreen agents

The egg yolk is composed mainly of water and fat which makes it an excellent water binding agent that can lock moisture in your skin cells keeping the skin soft and supple. Minerals from vitamin E is most advisable in cosmetology. It works perfectly on cell by regenerating ; mixed with carrot it gives you a clear and even skin tone.

85 AED

17% OFFFeatured

A Bonne Super Hydrating Silky Salt Scrub – Watermelon & Vitamin E 350gm

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A Bonne Super Hydrating Silky Salt Scrub – Watermelon & Vitamin E 350g

A 2in1 Super Hydrating Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smoother and brighter without skin irritation.

* Watermelon Extract high in vitamin C and E give antioxidant, rich of vitamin fulfill of water and give brightening.

* Vitamin E help to reduce free radical and protect skin from pollution.

* Kojic Acid can gives a brighter skin, smoother skin.

✔ Whitening Kojic Acid

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

25 AED

20% OFFFeatured

Trimay Peptid 27 Sleeping Pack 60ml

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Trimay Peptid 27 Sleeping Pack 60ml

Wake up to revitalized skin with the Trimay Peptid 27 Sleeping Pack. This overnight mask is formulated with 27 types of peptides that work together to deeply hydrate and help restore the skin’s moisture barrier while you sleep. Suitable for all skin types, it supports smoother, firmer, and more radiant-looking skin by morning.

Key Benefits:

Contains 27 peptide ingredients for intensive overnight hydration
Helps improve skin elasticity and texture
Supports skin barrier repair while you rest
Lightweight, non-sticky formula
Ideal for all skin types

120 AED

7% OFFFeatured

Creams, Skin Care, Sunscreen

Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

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Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

Brightens and Evens Skin Tone: The Vitamin C Face Wash, Multi Serum, and Belle Visage Cream work together to fade dark spots and hyperpigmentation, providing a brighter, more even complexion.
Hydrates and Plumps Skin: Hyaluronic Acid and Aloe Vera in these products deeply hydrate the skin, ensuring it stays moisturized, soft, and smooth throughout the day.
Fights Signs of Aging: With the power of Vitamin C, Niacinamide, and Collagen, these products stimulate collagen production, reducing the appearance of fine lines and wrinkles for a firmer, youthful look.
Antioxidant Protection: Green Tea Extract and Vitamin C provide antioxidant protection, helping your skin defend against environmental stressors and free radical damage.

65 AED

13% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris QEI+®OR Innovative Intense Lightening Gel Cream 50gm

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QEI+ Paris QEI+®OR Innovative Intense Lightening Gel Cream 50gm

Within their OR Innovative range QEI+ has developed a skin-lightening ACTIVE REPAIR CREAM GEL specifically developed for skin pigmentation condition. Your skin will regain radiance, with no unsightly spots for a beautiful tone.

Instructions for use:

Use at night on a thoroughly clean skin washed with soap. Apply the gel cream on the dark areas by gently massaging to smooth the gel cream in. We recommend to add some cream to the gel cream. For an optimal result, use the products of the OR INNOVATIVE range.

175 AED

3% OFFFeatured

Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

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Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

This beauty bar transforms into a cleansing foam that will revitalize and refresh your skin. Our unique cell stimulating and restoring formula leaves the complexion oil and dirt free. Watch as the Glutathione, a natural antioxidant and brightening botanical, reduces acne, melasma, and dark spots, while lightly exfoliating, prepping the skin ready for the skincare that follows.

Recommended for all skin types
-Lather soap and massage onto face and body. Rinse
-May be used daily
-Caution: Test for skin sensitivity by applying to a small area under chin. If you experience any burning, itching or irritation, remove the product immediately from skin.

195 AED

PRODUCTS ON SALES

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14% OFFFeatured

Cleansers, Skin Care

Skin Doctor Facial Cleanser Classic 225ml

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Skin Doctor Facial Cleanser Classic 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser classic that frees skin of dead surface cells, make-up, excess oil, bacteria and pore-clogging debris, allowing skin to breathe. Fresh & Anti-Oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

7% OFFFeatured

LightenUp Plus Lightening Clarifying Gel 30gm

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LightenUp Plus Lightening Clarifying Gel 30gm

Introducing LightenUp Plus Lightening Clarifying Gel, a rejuvenating and brightening gel with a light texture, infused with natural, Hydroquinone-Free ingredients. This gel combines the exfoliating properties of AHA fruit extracts to improve skin clarity and revitalize its texture, restoring a healthy and youthful appearance.

The Tamarind Fruit Extract in the formula gradually buffs away dull skin, allowing new, radiant skin to resurface. This process boosts skin energy and enhances its natural radiance. Soothing Aloe Vera calms the skin, while anti-oxidant Vitamin C provides protection against UV damage.

Directions: Apply a thin layer of the gel to dark discolored areas on dry, cleansed skin, preferably at night. Follow up with a minimum SPF 30 sunscreen for daily protection.

Ideal for oily/combination skin types.

Key Ingredients: Alpha Arbutin, Fruity Tamarind Extract.

70 AED

15% OFFFeatured

Pastil Gold 24k Hair Serum 250ml

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Pastil Gold 24k Hair Serum 250ml

55 AED

3% OFFFeatured

Shower Gel, Skin Care

Advanced Korean Bright & Moisture Body Lotion 500ml

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Advanced Korean Bright & Moisture Body Lotion 500ml

Infused with Alpha Arbutin, Niacinamide B3, Azelaic acid and Antioxidants

Bearberry UVA-Ursi contains alpha arbutin for skin brightening, reduces spots, smoothens skin texture, protects the skin against UV rays damage, maximum hydration and reduce melanin content to 39% .

Strawberry reduces hyperpigmentation, antioxidant boost, brightens up dull skin and improves overall skin health

185 AED

13% OFFFeatured

Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

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Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

A moisturising and refreshing light sunscreen.

Part hydrating serum, part soothing skin treatment, part sunscreen, the TOCOBO Bio Watery Sun Cream SPF50+ PA++++ is a must-have in your skincare routine. This featherweight formula is heavy on skin protection, offering an SPF50+ and high PA rating to keep ageing UV rays from penetrating the skin, while bio hyaluronic acid and white wood ear mushroom help to soothe and moisturise skin on the daily. With a white, silky texture that instantly sinks into the skin, without a sticky residue, this sunscreen is your new go-to for a glowing, hydrated and protected complexion.

105 AED

15% OFFFeatured

Conditioner, Hair Care

DAX Supergro Hair And Scalp Conditioner 199gm

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Dax 100% Pure Lanolin Super Conditioner 397gm

AX Super Lanolin contains 100% Pure Lanolin to moisturize, soften, condition, and make hair more manageable. This non-gummy, non-sticky formula protects against dryness and hair breakage. Highly recommended for hair that is brittle, breaking, or splitting at the ends.

Enriched with 100% Pure Lanolin to help moisturize, soften and condition
Non-gummy, non-sticky formula protects against hair breakage
For excessively dry hair that is brittle, breaking or splitting

The Super Lanolin and Edge Pro Combo is only available on the 7.5 ounce size and while supplies last.

55 AED

18% OFFFeatured

Disaar Moisturizing Cream With Nicotinamide, Vitamin C And Shea Butter 300gm

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Disaar Moisturizing Whitening Skin Cream With Nicotinamide, Vitamin C And Shea Butter 300gm

Disaar whitening body cream skin care moisturizing & firming reduce fine lines nutrition rejuvenation whitening with nicotinamide, vitamin c shea butter cont.

45 AED

6% OFFFeatured

Cathy Doll Ready 2 White Boosting Cream 75ml

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Cathy Doll Ready 2 White Boosting Cream 75ml

Illuminate your skin with Cathy Doll’s Ready 2 White Boosting Cream, a specialized facial whitening cream designed to deliver a radiant and youthful complexion. Infused with advanced Nano Encapsulation Technology, this cream penetrates deeply to nourish and revitalize your skin.

✨ Key Features:

Advanced Whitening Formula: Utilizes Nano Encapsulation Technology with triple-layered beads containing Glutathione, Arbutin, and Snail Secretion Filtrate to brighten and even out skin tone.
Skin Firming and Pore Minimization: Tightens the skin and reduces the appearance of pores, resulting in a smoother and more refined texture.
Deep Hydration and Nourishment: Enriched with Hydrogenated Lecithin to provide intense moisture, leaving the skin soft, supple, and radiant.
Antioxidant Protection: Contains antioxidants that combat free radicals and protect the skin from environmental stressors, including UV rays.
Reduces Imperfections: Helps diminish the appearance of wrinkles, dark spots, acne scars, and other blemishes for a clearer complexion.

🧴 How to Use:

Apply an appropriate amount of cream to your face and neck.
Gently massage in circular motions until fully absorbed.
Use twice daily—morning before sun exposure and evening before bedtime—for optimal results.

75 AED

29% OFF

Clear Therapy Lightening Cream Vegetable Extracts 200ml

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Clear Therapy Lightening Cream Vegetable Extracts 400ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

25 AED

13% OFFFeatured

Difeel Batana Premium Hair Oil 237ml

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Difeel Batana Premium Hair Oil 237ml

Elevate your hair care routine with Difeel Premium Hair Oil, expertly crafted to restore vitality and shine to damaged hair.

This luxurious oil is enriched with a nourishing blend of strengthening ingredients that help repair breakage, encourage healthy hair growth, and revive lackluster strands. Lightweight yet deeply moisturizing, it smooths frizz, seals split ends, and enhances your hair’s natural radiance without weighing it down.

Perfect for all hair types in need of a restorative boost, this premium formula leaves your hair soft, strong, and beautifully resilient.

Helps restore and repair damaged, brittle hair
Promotes healthier, stronger hair growth
Revives natural shine and enhances radiance
Smooths frizz and seals split ends
Lightweight formula won’t weigh hair down
Deeply nourishes and hydrates all hair types
Made in the USA with high-quality ingredients

HOW TO USE
Hair Oil should be applied 2 times a week overnight or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

175 AED

GIFT SET

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7% OFFFeatured

Hair Care, Hair Colour

ActiveX Hair Bleach Powder White Professional-Grade Lightening for Beautiful Hair 450gm

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ActiveX Hair Bleach Powder White Professional-Grade Lightening for Beautiful Hair 450gm

Experience professional-grade hair lightening with ActiveX Hair Bleach Powder in a pristine white shade. This 450g pack is specially formulated to lift hair color and achieve beautiful, lightened tones. Get salon-worthy results at home with this high-quality hair bleach powder.

65 AED

17% OFFFeatured

Dhin Dhin Hair Oil with Shea Butter 150ml

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Dhin Dhin Hair Oil with Shea Butter 150ml

Strengthens Hair Strands
Promotes Healthy Hair Growth
Softer & Shiner Hair
Prevents Hair Breakage

25 AED

17% OFFFeatured

Creams, Tubes, Skin Care

Gold Skin Clarifying Cream Tube with Snail Slime 50gm

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Gold Skin Clarifying Cream Tube with Snail Slime 50gm

The fast-acting tube cream GOLD SKIN acts against impurities and certain skin conditions such as eczema, psoriasis and allergies. It helps to even out the complexion.

Product benefits

Intensely moisturises the epidermis.
Acts against impurities and certain skin conditions.
Softens and smoothes the epidermis.
Helps to even out the complexion

How to use

Apply the cream tube GOLD SKIN on the dark areas (elbows, phalanges, knees…).

25 AED

20% OFFFeatured

Eveline Cosmetics Unicorn Magic Drops Primer 2-in-1 30ml

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Highlights:

Eveline Cosmetics Unicorn Magic Drops Primer 2-in-1 30ml
Get a healthy glow and perfect makeup hold with Eveline Cosmetics’ serum primer.
It features an innovative formula that combines advanced skincare with all-day makeup hold.
It is enriched with an effective combination of hyaluronic acid, goji berry extract, and acai.
Vegetable collagen with agave extract also enhances skin density and restores firmness.
It is enriched with niacinamide (vitamin B3) to form a protective barrier against free radicals.
It features a formula that prevents signs of aging and reduces the appearance of wrinkles.
It soothes redness and protects the natural balance of the skin’s microbiome.
- Prolongs makeup wear.
- Deeply moisturizes and nourishes the skin.
- Enhances skin elasticity.
- Fights signs of aging and reduces the appearance of wrinkles.
- Soothes redness.
- 100% vegan.
Ingredients:
Aqua (Water), Propanediol, Glycerin, Glycereth-26, Niacinamide, Polysorbate 20, Lycium Barbarum Fruit Extract, Acacia Seyal Gum Extract, Agave Tequilana Leaf Extract, Euterpe Oleracea Fruit Extract, Rubus Chamaemorus Fruit Extract, Polymnia Sonchifolia Root Juice, Sodium Hyaluronate, Alpha-Glucan Oligosaccharide, Inulin, Lactobacillus, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Xanthan Gum, PVP, Phenoxyethanol, DMDM Hydantoin, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance), Polysorbate 60, Sorbitan Isostearate, Maltose, Piperonyl Glucoside, Maltodextrin, Sorbic Acid, Citric Acid, Disodium EDTA, Mica, CI 77891 (Titanium Dioxide), CI 17200.

48 AED

10% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Women

MAAKE Flex Fresh Deodorant Spray for Women 200ml

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MAAKE Flex Fresh Deodorant Spray for Women 200ml

They say if you smell fresh, you better flex it. So Flex your Fresh all day, everyday. It’s important to take care of how you smell because that’s your identity, and in a busy world, there’s no better companion that MAAKE.

Instructions: Shake well and hold nozzle approximately 15 centimeters from your body, and spray 2-3 times.

Caution: For external use. Highly flammable. Do not use near sources of heat or fire, and do not expose to sun. Store in a cool, dry place. Keep out of the reach of children.

45 AED

18% OFFFeatured

Shower Gel, Skin Care

Medimix Turmeric & Argan Oil Body Wash 250ml

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Medimix Turmeric & Argan Oil Body Wash 250ml

Blemish-free, moisturized skin is naturally achieved with the Medimix Turmeric & Argan Oil Body Wash. Turmeric is known to purify the body and fight blemishes, while Moroccan Argan oil is exceptionally hydrating. It’s the perfect blend for clearer, softer skin that feels great.

45 AED

11% OFFFeatured

Medimix Ayurvedic Brightening Body Lotion 400ml

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Medimix Ayurvedic Brightening Body Lotion 400ml

Medimix Ayurvedic Brightening Body Lotion, made with an Advanced Ayurvedic formula of Kumkumadi Oil, Manjistha, Aloe Vera, Lavender, and other extracts, helps to replenish your skin’s moisture and give it a youthful, bright glow.

40 AED

11% OFFFeatured

Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

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Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

Face masks are great additions to any skincare routine to target specific skin care concerns. Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

Face masks are occlusive meaning they blanket the skin, delivering benefit ingredients to improve the appearance and or quality of the skin. Always apply a face mask to clean, dry skin so you’re not layering a face mask over dirt and bacteria.

40 AED

6% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Naturalle Carotonic Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-Pc Set

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Makari Naturalle Carotonic Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-Pc Set

Unveil your skin’s natural beauty with this extreme whitening set. It is a 3-pc botanical natural skin lightening set formulated with skin-enriching Carrot Oil and SPF15. For combination, oily and acne-prone skin types

Heals acne blemishes and scars
Fades dark spots and blemishes
Improves appearance of skin’s texture
Evens skin tone and delivers a healthy-looking glow
Protects against sun damage and environmental aggressors

Set includes:

Toning Soap: Cleanse and exfoliate skin
Toning Cream: Moisturize and protect against sun damage
Body Lotion: Nourishes, evens tone and provides sunscreen
Toning Serum: Correct dark spots and even skin tone

850 AED

3% OFFFeatured

Shower Gel, Skin Care

Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

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Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

Easy Glow Super Carrot and Glupa Body Wash is formulated with the best whitening plant extracts in skincare. Carrot, Glutamine and Argan Oil help reduce the production of melanin responsible for dark skin. It is also an exfoliating body wash that tackles all form of discolorations and pigment marks. With everyday use, your skin is improved, clear and youthful once again.

How to use Easy Glow Super Carrot and Glupa Body Wash

For best result, cleanse with body wash twice daily.

165 AED