Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Pure Carrot Flawless Moisture Surge Serum 60ml

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Pure Carrot Flawless Moisture Surge Serum 60ml

Pure carrot flawless serum give the skin perfecter serum its lightness, softness, gently and unique melting texture. This serum enriched with organic clarifying agents that soften, unifies and smoothens your skin and gives you an even complexion.

Apply in the morning and evening on the face and neck in gentle cycle motion.

60 AED

13% OFFFeatured

Moroccan Oil Hydra Body Lotion With Olive Oil 300ml

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Moroccan Oil Moroccan Bath Soap Walnut Casca 250ml

ndulge in a luxurious bathing experience with Moroccan Oil Moroccan Bath Soap Walnut Casca.
Enriched with natural walnut shell powder, this exfoliating soap deeply cleanses and removes dead skin cells, leaving your skin smooth, refreshed, and glowing.
Inspired by traditional Moroccan hammam rituals, it helps rejuvenate and nourish the skin while providing a gentle yet effective exfoliation.
Key Features:
Infused with Walnut Shell Powder: Gently exfoliates for softer, smoother skin.
Deep Cleansing Formula: Removes impurities while maintaining skin hydration.
Inspired by Moroccan Hammam Rituals: Offers a spa-like experience at home.
Nourishing & Revitalizing: Helps improve skin texture and radiance.
Suitable for All Skin Types: Gentle yet effective for regular use.

35 AED

10% OFFFeatured

Pretty Cowry Honey Scrub 350ml

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Pretty Cowry Coconut Scrub 500ml

Pretty Cowry Coconut Sherbet Body Scrub contains coconut extract. It does not irritate the skin, is able to deeply cleanse and restore the skin, removes dirt and dead cells, prevents wrinkles, supports metabolism and makes the skin soft and smooth.

45 AED

7% OFFFeatured

AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

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AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

Axis-Y Complete No-Stress Physical Sunscreen is designed to protect sensitive, problem skin with its 50ml formulation.

Mugwort-infused sunscreen with 2% Niacinamide and Squalane defends skin from UVA and UVB radiation while imparting calming benefits to sensitive complexions.

An improved essence-gel texture is achieved with the addition of hyaluronic acid for further hydration, while herbal fragrances are removed.

130 AED

13% OFFFeatured

Ujooba Black Peel Off Mask Brightening Complex Acne 250ml

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Ujooba Black Peel Off Mask Brightening Complex Acne 250ml

Indulge in a spa-like experience with the UJOOBA Peel Off Mask in a generously sized tube And Jar. Ideal for regular skincare routines, this mask detoxifies and refreshes your skin while delivering long-lasting hydration and radiance.

Benefits:

Effectively removes impurities and dead skin cells.
Enhances collagen production, improving skin elasticity.
Tightens pores for a smoother, more refined texture.
Ideal for multiple uses, perfect for long-term skin care.
Softens and revitalizes your skin, leaving it glowing.

35 AED

31% OFFFeatured

Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

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Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

Palmer’s® Skin Success® Dark Spot Correcting Facial Cleanser is a luxuriously rich, gentle foaming cleanser that removes dulling surface impurities, creating the optimal surface texture for receiving the maximum benefits of our tone correcting treatments. Natural pigment-perfecting ingredients gently transform skin into luminous, balanced perfection.

Free of: Parabens, Phthalates, Synthetic Dyes

Perfect for: Dull complexion, dark marks or spots, uneven skin tone

Key Ingredients: Niacinamide, Licorice, Vitamin C, Vitamin E

Suggested use

Massage 2-3 pumps into dampened skin. Allow the ingredients to penetrate for at least 1 minute before rinsing completely. For optimal tone-perfecting results follow up with Palmers® Skin Success® Fade Cream.

45 AED

13% OFFFeatured

Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

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Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

Soothe and Nourish skin with Palmer’s® Shea Butter Formula® daily body lotion, crafted with vitamin-enriched Shea Butter to richly replenish dry, sensitive skin.

Shea Butter (Butyrospermum Parkii)*: Sustainably produced, raw shea butter contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

Suggested use

Use daily on clean, dry skin.

65 AED

13% OFFFeatured

Neutrogena Hydro Boost Water Gel Cleanser 200ml

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Neutrogena Hydro Boost Water Gel Cleanser 200ml

Neutrogena’s new Hydro Boost Water Cleansing Gel is an all-in-one system that leaves your skin hydrated. With an innovative, light gel formula that works with water, it glides over the face and instantly rids your skin of impurities and makeup, leaving it quenched and refreshed.

Benefits and features:

Removes dirt and impurities without damaging the skin’s natural layer.
It contains hyaluronic acid, a powerful humectant that attracts water to the skin and keeps it hydrated.
Gives the skin a feeling of freshness and vitality.
Suitable for all skin types, including sensitive skin.
Lightweight formula that won’t clog pores.
Suitable for sensitive skin.

How to use :

Wet your face with water.

Apply a small amount of gel to your hands.

Lather the gel between your hands.

Gently massage the gel onto your face.

Rinse it with warm water.

Dry your face with a soft towel.

65 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Active Caviar Drip Skin Restore Brightening Body Oil 300ml

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Active Caviar Drip Skin Restore Brightening Body Oil 300ml

Active Caviar Skin Restore Body Oil is a firming and repair body oil infused with 24K gold essence, collagen peptides, bakuchol, and vitamin E to hydrate, plump, and renew the skin. Fast-absorbing and gentle enough for sensitive skin, it delivers 24-hour hydration while supporting firmness, elasticity, and an overall smoother, more nourished complexion.

Key Active Ingredient

24K Gold Essence with Collagen Peptides, Bakuchol & Vitamin E

Helps improve skin firmness and elasticity.
Supports anti-aging renewal and deep nourishment.

Promised Benefits

Provides 24-hour hydration.
Soothes sensitivity and calms the skin.
Plumps and softens for a smoother feel.
Fast-absorbing with no greasy residue.
Supports firmness, elasticity, and anti-aging renewal.

How to Use

Cleanse the body thoroughly before application.
Pump a suitable amount of oil into hands.
Massage evenly over the body until fully absorbed.
Use daily for best firming and hydration results.

90 AED

PRODUCTS ON SALES

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22% OFFFeatured

Hair Care, Hair Styling Products

ORS Jojoba Oil Hairdress 156gm

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ORS Jojoba Oil Hairdress 156gm

Jojoba oil attracts and holds moisture plus adds shine, providing maximum manageability and a healthy look by lubricating the hair shaft. Hair is left conditioned without a greasy feel.

Directions:

Apply a small amount of Jojoba Oil to the scalp and massage. Brush gently to ensure even distribution, paying attention to the ends of the hair.

35 AED

11% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Precious Skin Original Jelly Lip Balm

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Precious Skin Original Jelly Lip Balm

2 in 1 lip balm and lip scrub in a set, for soft lips, juicy and shiny lips.
Revive your lips to be soft and plump.

40 AED

18% OFFFeatured

Conditioner, Hair Care

Dax High & Tight Awesome Hold 99gm

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DAX Washable Hair Wax 99gm

DAX Hair Wax is an everyday styling product. It is a strong holding wax that contains a special ingredient to help it wash out more easily. Great for short or medium length hair!

Strong hold wax for everyday styling
Used for locs, twists, and also for molding and sculpting short hair

45 AED

20% OFFFeatured

Moroccan Oil Sisal Back Strap St1162-1

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Moroccan Oil Sisal Bath Glove St621-1

Enhance your bathing routine with the Moroccan Oil Sisal Bath Glove, designed to exfoliate and revitalize your skin for a smoother, healthier glow.
Made from natural sisal fibers, this glove gently removes dead skin cells while stimulating circulation.
Natural Sisal Fibers: Provides gentle yet effective exfoliation.
Boosts Circulation: Helps promote blood flow for radiant skin.
Deep Cleansing: Removes impurities and enhances skin renewal.
Ergonomic Fit: Designed for a comfortable grip and easy use.
The natural material of this item gently exfoliates to reveal fresh, radiant skin.
Make sure that the product gently massages your body.

20 AED

20% OFFFeatured

Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

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Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

Reborn Beauty Arabic Coffee butter Skin Cream : This botanically-rich daily cream naturally delivers deep-long lasting moisturization to even the dries skin. Our blend of intensive Cocoa Butter and Vitamin E softens and helps relieve extremely dry, rough, cracked skin. With use, skin is nurtured back to smooth, pampered comfort. Directions : Apply daily on face and body, massage thoroughly where needed.

40 AED

29% OFFFeatured

Creams, Personal Care, Sensitive Areas, Skin Care

Alattar Cracked Heel Cream with Nalpamra 100ml

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Alattar Cracked Heel Cream with Nalpamra 100ml

Alattar Cracked Foot Cream is used to soothe and moisturize dry and cracked skin in the foot area. The cream contains compounds that moisturize dry, cracked skin, such as glycerin, almond oil, and vitamin E. These compounds improve the skin’s natural moisture barrier and reduce water loss.

25 AED

14% OFFFeatured

Glutathion Comprime Super Lightening Serum 120ml

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Glutathion Comprime Super Lightening Serum 120ml

Glutathion Comprime Super Fort concentrate anti tache super éclaircissant whitening concentrated anti-tach with glutathion tablets.

Glutathione COMPRIME Super Eclaircissant whitens your skin, rids it of impurities, redness spots, treats black marks on the skin. Thanks to Glutathione, essential oils, Kojic acid, vitamins AE Your skin becomes more radiant and beautiful.

Mix in your cleansing milk

30 AED

14% OFFFeatured

ActiveX Strawberry Facial Mud Mask 500ml

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ActiveX Strawberry Facial Mud Mask 500ml

Revitalize your skin with ActiveX Facial Mud Mask 500ml in the Strawberry variant. This nourishing mud mask is infused with the goodness of strawberries, known for their rich antioxidants and revitalizing properties. It deeply nourishes and hydrates the skin, leaving it soft, supple, and revitalized. Experience the ultimate nourishment with ActiveX Facial Mud Mask Strawberry and indulge in its delightful fragrance.

30 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Almond & Milk Massage Oil Relaxing, Aromatic Body Oil for Muscle Fatigue Relief, Skin Moisturizing & Full Body Massage 500ml

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Silky Cool Almond & Milk Massage Oil Relaxing, Aromatic Body Oil for Muscle Fatigue Relief, Skin Moisturizing & Full Body Massage 500ml

Unwind with the calming aroma of Almond & Milk . Silky Cool Massage Oil is designed to ease body fatigue, relax tired muscles, and deeply moisturize the skin, leaving it soft, smooth, and delicately scented. Enriched with natural oils, this soothing formula helps relieve tension while preventing dryness. Perfect for full-body massages at home or in the spa a moment of peace in every drop.

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

10% OFFFeatured

JUUCEE Pear Petal Body Lotion 450ml

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JUUCEE Pear Petal Body Lotion 450ml

JUUCEE Pear Petal Body Lotion 450ml is a juicy body lotion that moisturizes and gently nourishes the skin, leaving it smooth and soft. The pear scent provides a refreshing and relaxing feeling.

45 AED

GIFT SET

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10% OFFFeatured

Baby Shampoo, Baby Shower Gel, Shower Gel, Kids & Baby Care

Dr Teal’s Kids Sleep Bubble Bath Body Wash & Shampoo 591ml

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Dr Teal’s Kids Sleep Bubble Bath Body Wash & Shampoo 591ml

Dr Teal’s Kids 3 in 1 Bubble Bath, Body Wash & Shampoo in Sleep Bath (591ml) is a multi-functional bath product designed to make bedtime routines easier. With its 3-in-1 formula, it serves as a bubble bath, body wash, and shampoo, catering to a full cleansing experience. The calming properties of the Sleep Bath variant make it a great addition to a pre-sleep ritual, helping kids relax and prepare for bedtime. The gentle formula is suitable for young skin and hair, and the soothing scent adds to the overall relaxation experience

45 AED

5% OFFFeatured

ACM Depiwhite Skin Lightening Body Lotion 500ml

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Highlights:

ACM Depiwhite Skin Lightening Body Lotion 500ml

ACM’s Body Lotion helps to lighten dark spots, giving you an even and radiant complexion thanks to its nourishing and skin-friendly formula.

Features:

Deeply moisturizes and protects the skin from dryness
Contains nourishing ingredients that promote skin smoothness
Lightweight texture that absorbs quickly without leaving a greasy residue
Suitable for all skin types, including sensitive skin

How to use:

Apply an appropriate amount of lotion to clean, dry skin
Massage gently until fully absorbed
Use daily morning and night for best results

95 AED

11% OFFFeatured

Skin Doctor Anti-Hair Fall Shampoo 250ml

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Skin Doctor Anti-Hair Fall Shampoo 250ml

Nourishes hair roots and strengthens weakened hair. Enriched with D-Panthenol, ginseng and whole wheat extract to promote hair growth and prevent hair loss.

Anti-Hairfall Herbal Shampoo is a breakthrough formula that nourishes hair roots and strengthens weakened hair. It also conditions and improves your hair texture to reduce hair fall due to breakage. D-Panthenol is an important ingredient for strengthening hair and activating hair growth. Ginseng Extract nourishes the hair roots, improves hair texture and reduces hair fall. Whole Wheat Extract retains moisture in the hair. Soft and smooth healthy-looking relaxed hair.

How to use:

Gently massage the shampoo into wet hair and scalp. Leave for two to three minutes and rinse off thoroughly. Repeat if necessary.

40 AED

9% OFFFeatured

Shower Gel, Skin Care

Bismid Skin Whitening Refining Shower Gel Carrot and Vitamin C 2000ml

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Bismid Skin Whitening Refining Bath Black 2000ml

Bismid skin whitening refining bath gives you a fairer and more even skin tone through triple action of the innovative ingredient that helps the skin to reduce wrinkles. It is enriched with Vitamin C to gradually lighten your complexion for fairer and more beautiful skin.

Bismid Skin Glowing Bath with Carrot Oil 2000ml

Bismid Skin Glowing Carrot Bath Gently Cleanses, Nourishes, and Exfoliates the Skin. It also Revitalizes your Skin Leaving You Feeling Clean, Fresh, and Moisturized Throughout the Day.

320 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

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Highlights:

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

Soothes Skin Irritations: Effectively reduces redness, itchiness, and inflammation caused by eczema and psoriasis. Contains Azelaic Acid and Bisabolol for deep skin healing.
Restores Skin’s Natural Balance: Helps restore the skin’s physiological state, improving hydration and elasticity. Enriched with Allantoin and Gold for enhanced skin rejuvenation.
Provides Intensive Moisture: Hydrates dry, irritated skin while preventing moisture loss, leaving the skin soft and supple. Powered by Caprylic/Capric Triglyceride for deep moisturization.
Prevents Allergic Reactions: Calms allergic reactions and local inflammation with Glabra Root Extract, reducing redness and providing quick relief from skin discomfort.
Anti-Inflammatory and Healing: Targets inflammation and skin conditions with potent ingredients like Sclerotium Gum and Azelaic Acid, promoting smoother, healthier skin with regular use.

60 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care

Shea Moisture Coconut & Hibiscus Frizz-Free Curl Mousse 222ml

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Highlights:

Shea Moisture Coconut & Hibiscus Frizz-Free Curl Mousse 222ml

This Frizz-Free Curl Mousse offers a lightweight formula that lock moisture in while enhancing natural curl and wave patterns.

A natural derived blend of Silk Protein and Neem Oil provide volume and shine, while helping reduce frizz. The best part? You can kiss goodbye any and all crunchy or sticky residue!

40 AED

14% OFFFeatured

Vaseline Intensive Care Dry Skin Repair Body Lotion 200ml

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Dry Skin Repair Jelly 400ml

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Highlights:

Vaseline Intensive Care Dry Skin Repair Body Lotion 400ml

Vaseline Intensive Care Essential Healing Hand and Body Lotion moisturizes dry skin and dry hands

Vaseline’s Essential Healing Hand and Body Lotion is fast-absorbing for a non-greasy feel

Contains micro droplets of Vaseline Jelly to lock in moisture

Clinically proven to moisturize deeply within the first application, for noticeably healthier-looking skin

Moisturizing hand and body lotion, clinically proven to keep dry skin healed for 3 weeks, as proven after 4 weeks daily use

30 AED

10% OFFFeatured

Hair Care, Hair Treatment

Kerabond Ultra-Ionic Keratin Hair Spa with Argan Oil 250ml

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Kerabond Ultra-Ionic Keratin Hair Spa with Argan Oil 250ml

Like any other spa treatment, a Kerabon Keratin Hair Spa is a rejuvenating hair treatment with its own unique benefits.

It relaxes you almost immediately, and leaves your hair looking lustrous and feeling soft with the help of argan Oil. Hair spa treatments also help reduce the effects of pollution, dirt and sun, while strengthening your hair.

Did you know that you could get rid of most hair and scalp issues by treating your hair to for hair spa sessions. Hair spa treatments are a highly effective solution for these common hair problems: Hair breakage Thinning hair Hair fall Dry and dull hair Rough hair Dry and itchy scalp Slow hair growth Dandruff Oily scalp If you recently undergone any chemical hair treatments, like colouring, rebonding, bleaching, smoothening, perming or curling, chances are that you might experiencing one more of these hair problems. A nourishing hair spa is a great way to mitigate the damage caused by chemical hair treatments.

Here are some of the benefits of Kerabon Keratin Hair Spa treatments:

It Conditions the Hair One of the main benefits of hair spa treatments is that it deep conditions the hair. The products used for hair spa at the salon or home are meant to add hydration to the hair so that it becomes smooth and shiny.
It Normalises Oil Secretion Whether you have oily or dry scalp, regular hair spa treatments can help normalise oil secretion in your scalp. If you have an oily scalp, the salon professionals will use a product that removes excess oil from the scalp and refreshes it. Whereas, if you have a dry scalp, they will use a nourishing product that promotes oil secretion in your scalp.
It Improves Blood Circulation Any kind of hair massage promotes blood circulation in the scalp and help promote hair growth. If you want to grow your hair faster, going for hair spa treatments regularly may help you immensely. In short, hair spa is the best remedy for hair fall.
It Repairs Damaged Hair Your hair may get damaged because of frequent hair colouring, bleaching, usage of hot styling tools, pollution, stress, bad diet, etc. Hair spa treatments can help repair the damage to your hair so that it is soft, healthy and lustrous.
It Reduces Hair and Scalp Issues People suffer from plenty of hair problems including hair fall, premature greying, hair breakage, dandruff, etc. Different types of hair spa treatments are available to deal with each of these issues.
It Relaxes the Mind Hair spa can help you relax and keep stress at bay. Different techniques used in hair spa to massage the scalp can reduce the tension in your neck and shoulders and also help you feel calm. Instructions vrey easy: Wet hair,use your favorite regular shampoo and rinse. apply Kerabond Hair spa,cover any plastic wrap or heater. Stay the treatment for 15-45 mins as desired. Rinse and style.

45 AED

11% OFFFeatured