Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Malika Retinol + Glowing Dark Spot Remover Retinol Serum 30ml

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Malika Retinol + Glowing Dark Spot Remover Retinol Serum 30ml

Commit to your best skin. Malika Retinol + Glowing Serum in 30ml full size gives you a complete treatment course — enough for multiple skin renewal cycles and long-lasting transformation. The most powerful anti aging serum in our range, designed for serious, visible results.

Eliminates Dark Spots & Hyperpigmentation: The most effective dark spot remover for face in our lineup — this dark spot serum delivers consistent hyperpigmentation treatment over weeks, fading stubborn marks, sun damage, and post-acne scars with every application.

Maximum Tri-Active Retinol Effect: Powered by retinol, retinal, and retinaldehyde, this retinol skin booster serum gives your skin the full Vitamin A treatment — maximizing collagen serum-level production, accelerating cell turnover, and visibly smoothing deep fine lines and wrinkles over time.

Deep Anti-Aging Treatment: As a full-size retinol serum for face, this formula works deeper and longer — firming skin, reducing forehead lines, and restoring a youthful, even complexion. The ultimate serum for face anti aging for mature or aging skin.

Complete Skin Renewal: Use consistently as your go-to retinol serum — clears pores, reduces breakouts, and exfoliates dead skin cells. A dark spot remover and anti-aging powerhouse in one bottle.

How to Use: Apply a few drops to clean, dry skin every evening after cleansing, before moisturizer. Start 2–3 times per week and build up to nightly use. Always apply SPF the next morning. Best results visible in 4–6 weeks of consistent use.

20 AED

3% OFFFeatured

Q7 Paris Deep Brightening Almond Lotion 300ml

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Q7 Paris Deep Brightening Almond Lotion 300ml

Q7Paris Deep Brightening Almond Lotion: Targets dark spots, blackheads, and scars.

New-gen moisturizer for all skin, incl. sensitive, acne-prone. Effective, gentle formula.
Reduces spots, scars, blackheads. Long-lasting hydration, non-greasy, daily use.
Highest purity skin-lightening actives: Almond Oil, Extracts, Vitamins, Diacetyl Boldine.
Fades dark spots, improves scars, blackheads. Suitable for all skin.
Almond extract lubricates, prevents moisture loss, renews, adds brilliance.
Daily application for firmness. Enhanced with Q7Paris products. Use twice daily.

195 AED

10% OFFFeatured

Neoprosone Brightening Body Milk Lotion 500ml

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Neoprosone Brightening Body Milk Lotion 500ml

Neoprosone brightening body lotion restores an even skin tone thanks to the potent brightener arbutin complex and deep hydrating agents. The non-irritating lactic acid softens the skin, revealing a luminous glow. Vitamin c, a powerful anti-oxidant, smoothens the skin and protects it from environmental pollutants, keeping it soft and supple. Directions: apply a thin layer of neoprosone brightening body lotion nightly to a cleansed dry skin, covering dark areas. Maintain results by daily using sun protection of minimum spf 30 to prevent further skin pigmentation.

45 AED

11% OFF

Bio Oil Body Lotion 250ml

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Bio Oil Body Lotion 250ml

The ideal moisturiser for everyday dry skin. It pioneers a new level of lightness in skin hydration and has on average twice the amount of oil as currently available body lotions. Its clinically proven high-oil formulation is ultralight and non-greasy, delivering long-lasting moisture. It leaves the skin feeling silky soft and smooth. Bio-Oil Body Lotion is carefully designed with a complex water-in-oil formulation and combination of ingredients that work to hydrate and replenish the skin. Bio-Oil Body Lotion spreads easily and absorbs instantly, hydrating and replenishing everyday dry skin. Shake before use to activate ingredients.

85 AED

17% OFFFeatured

Creams, Face Cream, Skin Care

Biocos Lemon Hair Removal Cream with Vitamin E Swift & Soothing, Moisturizing Formula

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Highlights:

Biocos Lemon Hair Removal Cream with Vitamin E Swift & Soothing, Moisturizing Formula

Quick & Painless Removal: Swiftly removes body hair with a gentle formula featuring active lemon extracts and Vitamin E.
Soothing Hydration: Enriched with Vitamin E, our cream leaves your skin hydrated and silky smooth after each use.
Ideal for Sensitive Skin: Specially formulated for sensitive skin, ensuring a pain-free hair removal experience without irritation.
Refreshing Lemon Scent: Infused with natural lemon extract, providing a refreshing and invigorating scent during application.
Easy to Apply: Comes in a convenient 100ml tube for precise application, making hair removal at home effortless and mess-free.

25 AED

13% OFFFeatured

Pr.Francoise Caviar Scrub-Exfoliating Lightening Soap 200gm

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Pr.Francoise Bedon Luxurious Lightening Body Lotion Caviar 500ml

A herbal and multivitamin luxury. Treats and eliminates discolored pigments and unifies the skin. The complexion is clearer and more vibrant.

130 AED

11% OFFFeatured

Shower Gel, Skin Care

Yoko Aroma Yuzu Shower Gel 950ml

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Yoko Aroma Yuzu Shower Gel 950ml

YOKO AROMA YUZU SHOWER GEL 950ml Yuzu orange scent shower gel. Fresh fragrance from Japan Combines Nano Vitamin C and Vitamin E for clear, smooth, glowing skin like silk. It is also rich in mixed fruit complex. Helps keep the skin soft and moisturized. Naturally radiant

Fresh scent from yuzu orange
Combines nano-vitamin C and vitamin E for smooth, clear, radiant skin
Gently cleanses the skin
Free from silicone and parabens

How to use: Apply to create foam. Use to clean the body skin. Then rinse with clean water.

40 AED

11% OFFFeatured

Clairissime Body Clear Complexion Lotion 500ml

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Highlights:

Clairissime Body Clear Complexion Lotion 500ml

Complexion lotion with fruit acids is suitable for all skin types. Specially developed to quickly reduce pigmentation irregularities and brown spots. The exclusive formula with fruit acids ensures a clearer and smoother complexion, nourishes and moisturizes your skin.

85 AED

11% OFFFeatured

Shower Gel, Skin Care

Silky Cool Body Shower Gel With Lime & Mandarin 1000ml

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Silky Cool Body Shower Gel With Lime & Mandarin 1000ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Vibe Beauty Cream with Kiwi and Milk Extract 30gm

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Highlights:

Vibe Beauty Cream with Kiwi and Milk Extract 30gm

Vibe Beauty Cream nourishing and hydrating formula
Improves skin texture, reduce blemishes, and enhance brightness.
Promotes an even skin tone while protecting against environmental damage.
Keeps skin soft, smooth, and moisturized.
Reduces pigmentation, dark spots, and dullness.
Supports collagen production, reducing fine lines and wrinkles.
Fades acne scars and sunspots for a clearer complexion.
Shields skin from UV rays, pollution, and free radicals.

25 AED

PRODUCTS ON SALES

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25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Lip Balm Enriched with Natural Strawberry 4.5gm

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Lady Diana Lip Balm Enriched with Natural Strawberry 4.5gm

Lady Diana’s Strawberry enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

24% OFFFeatured

Deodorants & Antiperspirants, Fragrances

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Pixi Beauty Vitamin-C Tonic Brightening Toner 100ml

Vitamin C has potent antioxidant power, promotes healthy collagen production and is known to boost skin luminosity.

Probiotics help fortify skin’s barrier while willow bark & fruit extracts gently exfoliate.

65 AED

18% OFFFeatured

Glutathione Lightening Body Cream 200ml

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Highlights:

Glutathione Lightening Body Cream 200ml

Its creamy texture gives you a radiant, even complexion. It regulates your skin, softens it, and permanently gives it health and luminosity.

45 AED

18% OFFFeatured

Primers, Serums, Skin Care

The Ordinary 100% Plant-Derived Squalane 30ml

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Highlights:

The Ordinary 100% Plant-Derived Squalane 30 ml

A lightweight plant-derived solution that supports healthy hydration.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness

Highlighted Ingredients:

Squalane: An exceptional hydrator that can prevent ongoing loss of hydration.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Squalane has very high emollience, is an exceptional hydrator and can prevent ongoing loss of hydration that impairs dermal suppleness.

45 AED

17% OFFFeatured

Eye & Lip Care, Skin Care

Yoko Under-Arm Whitening Cream And Deodorant 50g

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Highlights:

Yoko Under-Arm Whitening Cream And Deodorant 50g

Underarm skin cream Helps restore radiance to the underarm skin with Niacinamide and Salicylic Acid extracts and also combines Vitamin E and Chamomile Extract to nourish and smooth the skin. Reduce irritation Ready to stop bacteria and germs with Tea Tree Oil and Thyme Kill™. Say goodbye to body odor. Be confident all day

Niacinamide helps adjust the skin tone evenly, making the skin firm and smooth.

Salicylic Acid helps exfoliate old skin cells. Reveals new, brighter, clearer skin.

Vitamin E, a powerful antioxidant. Nourishes rough skin to regain moisture.

Chamomile Extract reduces irritation. Skin inflammation

Tea Tree Oil & Thyme Kill™ inhibits bacteria and germs that cause body odor.

Suitable for all skin types.

How to use : Apply a thin layer of cream under your arms after showering in the morning and before bed.

25 AED

GIFT SET

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8% OFFFeatured

Pr. Francoise Bedon Lightening Carrot Balm 50ml

Creams, Skin Care

Pr. Francoise Bedon Lightening Carrot Balm 50ml

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Pr.Francoise Puissance Lightening Purifying Balm 50ml

Purifying treatment acts against skin blemishes and face imperfections unifying the skin tone. Restores a clear, healthy and softer complexion.

Multivitamin treatment that fight scars, age, sun and pregnancy spots. Eliminates acne and restores your skin to a clear and healthy complexion.

120 AED

22% OFFFeatured

Mouth Wash, Personal Care

Euthymol Mouth Wash 500ml Mild Mint 0% Alcohol

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Highlights:

Euthymol Mouth Wash 500ml Mild Mint 0% Alcohol

Classic British Oral Care Brand:

Elevate your oral hygiene routine with Euthymol Mouthwash, a famous brand in the UK since 1898.

Distinctive Strong Taste Flavor:

Experience a refreshing and clean sensation with Euthymol Mouthwash’s special blend of ingredients and its distinctive strong taste.

Alcohol-Free Formula:

Enjoy the benefits of an alcohol-free mouthwash that promotes a healthy oral environment without causing dryness or irritation.

Reduces Plaque and Promotes Healthy Teeth and Gums:

The formulation, including eucalyptus and thymol, helps reduce plaque, ensuring clean and healthy teeth and gums.

Fights Bad Breath with Vitamin E:

Euthymol Mouthwash contains vitamin E, which helps fight against bad breath while maintaining the mouth’s natural environment.

Trusted by Generations in the UK:

Embrace a refreshing daily oral care routine with Euthymol Mouthwash, a brand trusted by generations for its efficacy and distinctive taste.

35 AED

17% OFFFeatured

Biocarrot Lightening Body Lotion 150ml

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Highlights:

Biocarrot Lightening Body Lotion 150ml

Made with carrot oil and fruit acids, BIOCARROT milk unifies the complexion while gradually reducing stains and skin imperfections. It gently clarifies the skin while respecting its balance and well-being. Moisturized, the skin is smoother, luminous and pleasantly perfumed.

Product benefits

Unifies and clarifies the skin
Softens the skin
Moisturizes the skin
Gradually reduces stains and imperfections
Smoothes the skin

How to use

Apply your BIOCARROT Lotion, morning and evening onto clean and dry skin.

Insist on the hard knees, fingers and joints. The use of the product must not exceed 15 days. Let the skin rest for 2 weeks between each application. Biocarrot Lightening Body Oil 70ml

Made with carrot oil and fruit acids, BIOCARROT oil unifies the complexion while gradually reducing stains and imperfections of the complexion. It gently clarifies the skin while respecting its balance and well-being. Moisturized, the skin is smoother, luminous and pleasantly scented.

25 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Rice Milk Beauty Cream 30gm

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Highlights:

Casri Rice Milk Beauty Cream 30gm

Casri Rice Milk Beauty Cream is a nourishing skincare formula enriched with Rice Milk, Vitamin C, and Retinol Serum to help moisturize, soften, and enhance your skin’s natural radiance. Its lightweight, fast-absorbing formula provides everyday hydration and is suitable for all skin types.

Key Highlights

✓ Enriched with Rice Milk, Vitamin C & Retinol Serum
✓ Deeply nourishes and moisturizes the skin
✓ Helps brighten dull-looking skin
✓ Supports a smoother and softer skin texture
✓ Helps improve the appearance of uneven skin tone
✓ Lightweight, non-greasy formula
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

22% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Gluta Touch Exfoliating And Clarifying Shower Gel 500ml

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Highlights:

Gluta Touch Exfoliating And Clarifying Shower Gel 500ml

Gluta Touch exfoliating and clarifying shower gel has the added beauty touch ! Thanks to its active ingredients and exfoliants, it deeply cleanses the skin, gradualy clarifies the complexion and refines the texture of your skin.

How to use

With water, lather shower gel on face and body. Rinse thoroughly and dry gently

35 AED

13% OFFFeatured

Mekako Prestige 15Plus Whitening Face Cream 120ml

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Highlights:

Mekako Prestige 15Plus Whitening Face Cream 120ml

The use of COLLAGEN conveniently associated with the SKIN WHITENING AGENT 15PLUS™ makes this special cream the perfect solution to keep skin young and lighten skin tone.

Used regularly on a daily basis it restores a uniformly toned complexion whilst protecting and hydrating the skin.

The rich, smooth texture and the pleasant fragrance provide a moment of gratification to indulge yourself with twice daily, preferably in the morning and at night.

65 AED

10% OFFFeatured

Hair Care, Hair Cream

Reborn Hot Oil Hair Cream With Honey Milk 1000ml

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Highlights:

Reborn Hot Oil Hair Cream With Honey Milk 1000ml

Nutrient-rich herbal concoctions keep your hair and scalp in tip-top condition. REBORN BEAUTY The collection of Hot Oil Treatment creams nourishes and deeply restores capillary fibre. Repairing, stimulating and regenerating, it protects against the damaging effects of environmental stresses. This rich and silky cream leaves your hair strong, shiny, soft, and smooth.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Beauty Cream Avocado 30gm

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Highlights:

Casri Beauty Cream Avocado 30gm

Casri Beauty Cream is a nourishing daily skincare formula enriched with Aloe Vera, Avocado, and Vitamin B to help moisturize, soften, and revitalize your skin. Its lightweight, fast-absorbing formula provides long-lasting hydration while promoting a smoother, healthier, and naturally radiant complexion for all skin types.

Key Highlights

✓ Enriched with Aloe Vera, Avocado & Vitamin B
✓ Deeply moisturizes and nourishes the skin
✓ Helps soothe dry and tired-looking skin
✓ Supports smoother and softer skin texture
✓ Promotes a healthy and naturally radiant complexion
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

12% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment, Hair Treatment

Olaplex No.5P Blond Toning Conditioner 250ml

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Highlights:

Olaplex No.5P Blond Toning Conditioner 250ml

This nourishing conditioner provides even hydration, shine, and moisture from roots to ends, detangling fragile blonde hair and smoothing it without weighing down the roots as some conditioners do.

The only purple conditioner that works with the patented OLAPLEX Bond Building Technology to strengthen blonde and white hair bonds and improve its health.

Clinically proven that Balm No. 5B smooths and strengthens hair, and reduces copper tones after one use.

150 AED

17% OFFFeatured