Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Moroccan Oil Morrocan Bath Soap Oud 250ml

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Moroccan Oil Morrocan Bath Soap Oud 250ml

Immerse yourself in a rejuvenating bath experience with the Moroccan Oil Moroccan Bath Soap | Oud.
Infused with the enchanting aroma of oud, this soap combines traditional Moroccan craftsmanship with modern skincare benefits for a luxurious cleansing ritual.
This soap blends tradition and luxury, making it a perfect choice for those who appreciate skincare infused with natural ingredients and timeless fragrances.
Key Benefits:
Gently cleanses and purifies the skin, leaving it soft and refreshed.
Enriched with nourishing oils to hydrate and smoothen the skin.
Infused with the deep, woody fragrance of oud for a calming sensory experience.
Suitable for all skin types, offering a gentle yet effective cleanse.

25 AED

20% OFFFeatured

Reborn Strawberry Whitening Facial Scrub 500ml

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Reborn Strawberry Whitening Facial Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

10% OFFFeatured

PrettyBe Brightening Body Lotion Papaya 550ml

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PrettyBe Brightening Body Lotion Papaya 550ml,,,

45 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

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Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

So White Ant Mark Cream Helps to Reduce the number and size marks on your skin, Brighten and even out skin tone. It helps to reduce the appearace of acne marks …

25 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care, Tubes

New Light Whitening Body Oil with Zaban 100ml

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New Light Whitening Body Oil with Zaban 100ml

Rich in whitening agents, the New Light Zaban oil moisturizes and softens the skin. Apply it daily in association with New Light Zaban care products.

Ingredients: Octyl dodecanol, zaban extracts, ascorbic acid, glycerin, bearberry extracts, propyl paraben, BHT, Dipropylene glycol, hydroxyl 1,4 benezene, benzophenone 3, tocopheryl acetate, fragrance.

30 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit of the Wokali Anti-Aging Oat Facial Cream, Firming, Reduces Wrinkles, Vitamin B3, Soothing And Moisturizing 55gm

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Fruit of the Wokali Anti-Aging Oat Facial Cream, Firming, Reduces Wrinkles, Vitamin B3, Soothing And Moisturizing 55gm

FRUIT OF THE WOKALI PROFESSIONAL CARE OAT FIRMING ANTI-AGING CREAM. This cream improves elasticity, reduces wrinkles, and slows the signs of aging. Enriched with vitamin E and B3, its calming and moisturizing properties help strengthen the skin barrier, promote skin regeneration, and improve hydration. It will help you achieve a more youthful, hydrated, and radiant appearance.

35 AED

25% OFFFeatured

Gluta Secret Lightening Bar Soap 180g

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Gluta Secret Lightening Bar Soap 180g

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Wody lotion ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

15 AED

6% OFFFeatured

Mekako Prestige 15Plus Milk Body Whitening 400ml

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Highlights:

Mekako Prestige 15Plus – Milk Body Whitening 400ml

The use of COLLAGEN conveniently associated with the skin whitening agent 15PLUSTM makes this special milk the perfect solution to keep skin young and lighten skin tone.

Used regularly on a daily basis it restores a uniformly toned complexion whilst protecting and hydrating the skin.

The rich, smooth texture and the pleasant fragrance provide a moment of gratication to indulge yourself with twice daily, preferably in the morning and at night.

80 AED

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Shower Gel, Skin Care

Always young Lightening Shower Gel 800ml

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Always young Lightening Shower Gel 800ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for your skincare routine

The skin is soft, supple and radiant

50 AED

13% OFFFeatured

Valera Soap Nila Zkakrka

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Valera Soap Nila Zkakrka

35 AED

PRODUCTS ON SALES

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13% OFFFeatured

Serums, Skin Care

Skin Doctor Sweet Almond Oil 125ml

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Skin Doctor Sweet Almond Oil 125ml

Advanced multi-purpose therapy oil for skin, hair and nail. Perfect for troubled and aging skin.

Sweet almond oil is rich in vitamins, nutrients, lipids and omega fatty acids. It is know for having softening effect on the skin and increases skin moisture level due to it emollient properties.
Sweet almond oil smoothens fine lines and wrinkles, thereby preventing and reversing the sign of aging. It cleanses, detoxifies and is rich in vitamin A making it perfect for troubled skin.
Applying this oil on your hair gives you a shiny, smoother hair and protects the hair against sun exposure damage caused by UV and heat.

35 AED

11% OFFFeatured

Olaplex Blonde Enhancer Toning Shampoo Nº 4P Size 250ml

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Olaplex N6 Smoothing Concentrate Cream 100ml

Features and benefits:

Smooths and strengthens hair, reducing frizz and flyaways.
Provides deep moisture to the hair, making it softer and more resilient.
Protects hair from the effects of heat styling tools, minimizing heat damage.
Suitable for use on all hair types, including chemically treated hair.

Instructions for use:

After washing hair, gently pat dry with a towel to remove excess moisture.
Apply an appropriate amount of cream to wet hair, starting from the center of the hair to the ends.
Comb through hair to distribute product evenly.
Allow hair to dry naturally or use styling tools as desired.

Warnings for use:

Avoid contact with eyes.
In case of contact with eyes, rinse thoroughly with water.
Store in a cool, dry place out of the reach of children.

125 AED

25% OFFFeatured

Shower Gel, Skin Care

Perlay Goldie 3-in-1 Shower Gel 500ml

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Perlay Goldie 3-in-1 Shower Gel 500ml

Bleaching, Lighting, and Whitening

Your skin looks more radiant when you use Parley Goldie Shower Gel.

Effective for hyperpigmentation, aging, makeup side effects, dark elbows, dark fingers, dark feet, dark necks, freckles, and dark feet.

30 AED

3% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

165 AED

17% OFFFeatured

A Bonne BB Milk Perfume Body Cream SPF30 PA++++ 200ml

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A Bonne BB Milk Perfume Body Cream SPF30 PA++++ 200ml

A Multitasking Tinted SPF Perfume Body Cream that provides light feel, instantly conceals imperfections, moisture skin and protect skin from UVA/UVB with SPF30 PA++++

* Milk Peptide Complex stimulation of hyaluronic acid up to 1,636% that enhance suppleness with a pluping effect to skin.

* Hokkaido Milk Extract Helps maintain the skin’s natural moisture.

* Vitamin B3 Gives a brighter, smoother skin. ✔ No Paraben

✔ No Alcohol

✔ No Sticky Feel

Direction: Dispense a proper amount of product onto skin for create a healthy look. Wait a minute dry-time before allowing contact with clothing.

25 AED

17% OFFFeatured

Skin Care, Spot Corrector

Hi Glow Anti Marks Intensive Glow Whitening Cream

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Highlights:

Hi Glow Anti Marks Intensive Glow Whitening Cream

Hi Glow Anti Marks Cream is a revolutionary skincare solution designed to address seven common skin concerns. It effectively targets and eliminates dark spots, dirt, and impurities, resulting in a cleaner, healthier complexion. The cream also enhances the skin’s natural radiance, combats acne, provides intense hydration, and has anti-aging benefits. It also contributes to overall skin improvement, reducing fine lines and wrinkles, and promoting a youthful complexion. Experience the transformative power of Hi Glow Anti Marks Cream today.

25 AED

4% OFFFeatured

Anua Birch Moisture Boosting Toner 250ml

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Anua Birch Moisture Boosting Toner 250ml

Anua Birch Moisture Boosting Toner is a hydrating and soothing toner designed to replenish and revitalize the skin. Enriched with birch sap and other natural ingredients, this toner delivers deep moisture and nourishment, promoting a soft, dewy complexion. Its lightweight formula absorbs quickly, making it suitable for all skin types, including sensitive skin.

Key Features:

Deep Hydration: Formulated with birch sap, which is known for its hydrating properties, to provide intense moisture.
Soothing Effect: Calms and soothes the skin, reducing redness and irritation.
Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors, ensuring a gentle application.
Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

125 AED

43% OFFFeatured

Hair Care, Hair Gel & Spray

ORS Olive Oil Nourishing Sheen Spray Infused With Coconut For Restorative Shine 87ml

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ORS Olive Oil Nourishing Sheen Spray Infused With Coconut For Restorative Shine 87ml

he Olive Oil Nourishing Sheen Spray adds a beautiful Add Shine without weighing down the hair. It provides Add Shine while restoring the hair natural balance. For over 5000 years Olive Oil has been used as a healing elixir. Proclaimed as liquid gold, Olive Oil is rich in essential fatty acids that impart moisture directly into the scalp and hair shaft. ORS Olive Oil Nourishing Sheen Spray is a non-greasy sheen enhancer created to restore the hair natural moisture balance. A blend of Vitamin E, Olive Oil, and herbal extracts provide new life to all hair textures. This product is free of fluorocarbons and drying alcohols. It wont fog or bead like other sheen sprays, and it will not weigh hair down. Key Features

Use daily for added luster and softness

Helps to lock-in moisture for any textured hair style

Use on braids to add a healthy sheen Perfect For

Hair lacking luster and shine Recommended Use

As a finishing polisher

20 AED

20% OFFFeatured

RDL Kojic Whitening Soap 150g

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RDL Kojic Whitening Soap 150g

Feel a noticeably whiter and vibrant skin with RDL Kojic Whitening Soap. It contains kojic acid which is a very effective whitening agent, and enhanced with orange peel extract to reveal a lighter and refreshing glow of the skin.

20 AED

40% OFFFeatured

Green Cross Ethyl Alcohol 70% Solution with Moisturizer 250ml

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Green Cross Isopropyl Alcohol 40% Solution With Moisturizer- 250ml

Isopropyl Rubbing Alcohol 40% Solution Antiseptic – Disinfectant 250ml with moisturizer to prevent skin dryness. Formulation: Each 100ml contains 70ml of Isopropyl Alcohol Application: For disinfection, sterilization, body massage, relief of prickly heat and insect bites, hygienic purposes or general antiseptic. For use in hospital and sick room or everyday hygiene. Warning: For external use only. Do not swallow or use near eyes. For children use under adult supervision. Keep tightly capped and store at room temperature. Storage: Store at temperature not exceeding 30C.

15 AED

GIFT SET

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33% OFFFeatured

Scrubs, Skin Care

Yoko Spa Milk Salt 300g

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Yoko Mixed Berry Spa Salt 50g

Spa salt scrub Mixed Berry Recipe Contains extracts from many types of berry fruits, vitamin B3 and vitamin E to nourish the skin and help exfoliate old skin cells. Reveal new, smooth, radiant skin (price 15 baht per packet)

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions. Leave it on for about 3 minutes and then rinse it off.

10 AED

4% OFFFeatured

Clovate Brightening Body Lotion with Pump 500ml

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Highlights:

Clovate Brightening Body Lotion with Pump 500ml

Our Clovate Brightening Body Lotion With Clove Oil Eucalyptus & Vitamin E light-textured body lotion is designed to reduce dark skin discoloration, improve clarity, and enhance radiance. The brightening actives, Arbutin Complex, and revitalizing Lactic Acid work together to achieve these results. The lotion is enriched with nourishing Olive Oil, which helps to prevent dry, flaky skin.

Directions: Apply a thin layer of Clovate Brightening Lotion directly to brown spots or uneven skin tone on dry, cleansed skin, preferably at night.

Recommendation: For best results, follow up with our Skin Protect SPF 50 Sunscreen during and after the brightening treatment to avoid further pigmentation.

Main Ingredients: Alpha Arbutin Complex, Lactic Acid, Olive Oil.

135 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Secret Blonde 250ml

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Ella James Body Mist Secret Blonde 250ml

Refreshing body mist enriched by captivating aroma infused with moisturising Aloe Vera, leaving your body feeling soft and smooth!

Secret Blonde – A Revitalising blend of apple, vanilla and sandalwood!

25 AED

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Curly & Wavy hair, Hair Care, Hair Styling Products

Pink Shea Butter Coconut Oil Gel Curl Activator 454g

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Pink Shea Butter Coconut Oil Gel Curl Activator 454g

Amazing hydration delivers intense moisture to dry, dull and brittle hair.

The formula is enriched with light plant oils and natural emollients.

The hair becomes noticeably softer and easier to style.

Combining styling gels with jellies and styling gels improves the definition of curls.

Improves curl definition for wash-n’go styles.

When used as directed, it is neither sticky nor greasy and does not cause unpleasant, heavy deposits.

Pink Shea Butter Coconut Oil Gel Curl Activator provides medium hold, healthy shine, without flaky residue, harshness or crunch.

How to use:

First, cleanse hair, apply a leave-in conditioner and detangle hair. Apply a light layer to small to medium sections of damp hair from root to tip.

50 AED

13% OFFFeatured