Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

AR Vitamin C Ceramide & Protein Booster Serum 10ml

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AR Vitamin C Ceramide & Protein Booster Serum 10ml

Facial serum gives the skin look radiant, moisture. While helps to protect against wrinkles with the value from Vitamin C, Glutathione which helps the skin look radiant. Ceramide, Hyaluronic Acid, Vitamin E, Vitamin B5 help adding moisture to the skin. Niacinamide (Vitamin B3) helps dark spots look faded. Centella Asiatica Extract helps to protect the skin from wrinkles. Snail Secretion Filtrate gives the skin look smooth naturally when used continuously on a daily basis.

35 AED

11% OFFFeatured

Skin Doctor Alpha Arbutin Brightening Face Serum 30ml

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

40 AED

31% OFFFeatured

Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

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Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

The aloe vera Soap offers a twofold efficacy: it rubs impurities responsible for dull complexions and cares for your epidermis while preserving the skin’s natural balance. This skincare contains aloe vera well known for its soothing, moisturizing and protective properties. Suitable for all skin

45 AED

6% OFFFeatured

Creams, Face Cream, Skin Care

LightenUp Flaw-Less Smooth Radiance Clarifying Day Cream 50gm

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LightenUp Flaw-Less Smooth Radiance Clarifying Day Cream 50gm

Hydrates, smooths, and protects with UVA/UVB defense, ensuring all-day moisture and glow.

75 AED

40% OFFFeatured

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 125ml

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Creme 21 German Glycerin Cream 99.5% Pure Glycerin 125ml

German Glycerin 21 Cream is a product specially designed to moisturize and soften the skin. It contains a high percentage of 99.5% pure glycerin, making it suitable for daily use to keep your skin soft and moisturized.

Benefits and features:

It contains a high percentage of pure glycerin, which deeply moisturizes the skin.
It absorbs quickly into the skin and provides instant hydration to dry, tired skin.
It can be used on all skin types including sensitive skin.
It can be used as a moisturizer for the face and body and can also be added to some natural mixtures and recipes.

How to use:

Before use, make sure to clean the skin well.

Apply an appropriate amount of glycerin to the skin and rub it gently until it is absorbed.

It can be used at any time of the day as needed.

15 AED

11% OFFFeatured

Skin Doctor Gluta Glow Skin Whitening Lotion Body Milk SPF 30 400ml

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Skin Doctor Gluta Glow Skin Whitening Lotion Body Milk SPF 30 400ml

Ultra Radiance Intense Whitening Body Lotion SPF 30

Skin Doctor Gluta Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.

Targets dark circles, spots and other pigmentation problems

85 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Healthy Bright Sun+Pollution Protection SPF 24 PA++ Lotion 400ml

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Vaseline Healthy Bright Sun+Pollution Protection SPF 24 PA++ Lotion 400mL

35 AED

10% OFFFeatured

Creams, Face Cream, Skin Care

Fruit Of The Wokali Whitening And Moisturizing Facial Cream With Vitamin Essence And Niacinamide 55gm

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Fruit Of The Wokali Whitening And Moisturizing Facial Cream With Vitamin Essence And Niacinamide 55gm

Fruit of the Wokali Professional Care Resurface Whitening Cream

Product type: Brightening and revitalizing face cream / Anti-aging moisturizing treatment

Main ingredients: Vitamin E essence and Vitamin B3 (Niacinamide).

Main benefits:

Whitening and Brightening Effect: Its “Resurface” formula helps to even out skin tone, eliminating dullness to achieve a brighter and more radiant complexion.
Skin Barrier Reinforcement: Thanks to the properties of vitamins E and B3, it strengthens the skin’s natural defenses against external aggressions.
Cell Regeneration and Reproduction: Promotes skin renewal, helping to restore a smoother and healthier texture.
Superior Hydration: Significantly improves the skin’s ability to retain moisture, preventing dryness throughout the day.
Youthful Appearance: Its calming and moisturizing action fills and smooths fine lines, providing a rejuvenated and fresh appearance.

45 AED

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White Secret Exfoliating Soap 190gm

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White Secret Exfoliating Soap 190gm

White Secret Exfoliating Body Soap 190 G White Secret Exfoliating Soap For Body And Face Contains Natural Assets Proven To Enlighten For A Deeply Cleaning Which Leaves The Skin Smooth And Fresh All Day.

15 AED

17% OFFFeatured

Creams, Skin Care, Tubes

La Bamakoise Tube Gel 50gm

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La Bamakoise Tube Gel 50gm

La Bamakoise Gek is a skincare product that is often marketed as a cream for moisturizing and lightening the skin.

La Bamakoise is a brand known for offering skincare products that are primarily used for skin lightening or brightening. The cream is typically promoted as a product that helps improve the appearance of uneven skin tone, dark spots, and hyperpigmentation. It may claim to provide a lighter and more radiant complexion.

It’s important to approach the use of lightening creams with caution and carefully consider the ingredients involved. Some skin-lightening creams may contain ingredients like hydroquinone or other bleaching agents, which can carry potential risks or side effects.

25 AED

PRODUCTS ON SALES

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38% OFFFeatured

Lotion, Skin Care

Vaseline Healthy Bright UV Extra Brightening Gluta Glow Body Lotion 400ml

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Vaseline Healthy Bright UV Extra Brightening Gluta Glow Body Lotion 400ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

40 AED

5% OFFFeatured

Mane ‘n Tail Deep Moisturizing Shampoo 355ml

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Mane ‘n Tail Deep Moisturizing Shampoo 355ml

Mane ‘n Tail Deep Shisturizing Shampoo for dry, damaged hair. Naturally replenishes lost moisture with deep hydration. While nourishing and strengthening hair with vitamin E and provitamin B5. The result is healthy, shiny and manageable hair.

38 AED

6% OFFFeatured

LightenUp Girl Intense Perfection Lightening Lotion 400ml

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LightenUp Girl Intense Perfection Lightening Lotion 400ml

Experience the power of LightenUp Girl Intense Perfection Lightening Lotion, specially formulated for the female skin. This powerful lotion targets dark spots, restoring clarity and radiance while promoting a brighter and more even skin tone. The advanced skin brightening and lightening active ingredient, Tyrostat, helps to diminish stubborn discolorations.

LightenUp Girl Intense Perfection Lightening Lotion goes beyond brightening with additional benefits. It improves skin elasticity, softens the skin, and protects against environmental pollutants with the powerful antioxidant Vitamin C. Furthermore, it provides moisturization and soothing effects through the healing and anti-inflammatory properties of Aloe.

Directions: Apply the lotion directly to dark brown stubborn areas or uneven skin tone on dry, cleansed skin, preferably at night. To prevent further skin discolorations, apply a minimum SPF 50 sunscreen every morning. For optimal results, it is recommended to avoid sun exposure during the brightening treatment.

Warnings: For external use only. Keep out of reach of children. If pregnant or nursing, consult a physician before using this product.

Key Ingredient: Rumex Occidentalis

165 AED

5% OFFFeatured

iCAN Natural Shea Butter Moisturiser 2Kg

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iCAN Natural Shea Butter Moisturiser 2kg

ICAN NATURAL Shea Butter is premium 100% organic, raw, and unrefined shea butter sourced directly from Ghana. This pure ivory shea butter comes in a generous 2kg container, providing exceptional moisturizing benefits for both skin and hair. Harvested and processed using traditional methods to preserve its natural nutrients and healing properties, this versatile beauty staple delivers deep hydration without artificial additives. The eco-friendly kraft packaging reflects the product’s commitment to natural, sustainable skincare.

Key Points:

100% Organic Natural Unrefined Shea Butter
Sourced authentically from Ghana
Raw and unprocessed to maintain maximum nutritional benefits
Ivory color indicates high-quality, pure formulation
Excellent moisturizer for both skin and hair applications
Large 2kg size offers great value
Free from artificial ingredients, preservatives, and fragrances
Multi-purpose product for skincare, haircare, and body care
Eco-conscious packaging design with natural kraft paper aesthetic
Rich in vitamins A, E, and F for nourishing properties
Ideal for dry skin, eczema, stretch marks, and hair conditioning
Can be used alone or as a base for DIY beauty formulations

95 AED

8% OFFFeatured

Curly & Wavy hair, Hair Care, Shampoo

Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

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Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

Thirsty curls? Meet your moisture hero. Our Raw Shea Butter Deep Moisturizing shampoo is enriched with a unique Raw Shea Butter blend, to give your curls and coils the moisture it needs. Our moisturizing, sulfate-free shampoo gently cleanses dry hair and delivers 3X more moisture**. Perfect for those transitioning from chemically treated to natural hair.

55 AED

5% OFFFeatured

Silky Cool Black Seeds & Garlic Shampoo 5Litre

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Silky Cool Black Seeds & Garlic Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

22% OFFFeatured

Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

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Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

We believe everyone deserves to have healthy skin.

That’s why we created Vaseline All Day Radiant Cooling Serum, a special skin treatment for women with hijab.

Its light, non-sticky formula provides a refreshing cooling sensation without feeling hot on the skin, with an elegant and soft fragrance that lasts long.

Make skin brighter, radiant from within.

Vaseline All Day Radiant answers the needs of women with hijab:

Protected from UV rays that still penetrate the layers of clothing

35 AED

11% OFFFeatured

Lait Teint Diamant Glutathione Comprime 500ml

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Lait Teint Diamant Glutathione Comprime 500ml

Body lotion glutathione tablet provides hydration to dehydrated skin, its main ingredients are: glutathione tablet, vitamin C and Arbutin to help your skin brighten. It also contains glutathione, which is a good skin lightener. It also helps in removing diets from skin cells.
Body Lotion Glutathione Tablet extra whitening plus essentiel oil leaves your skin white,feeling soft and moisturising restoring your skin to fresh. Maintening the skin’s natural moisture balance. Vitamin C helps to moisturise your skin, soft, smooth, fairer and Younger.

Direction:
Apply Body Lotion Teint Diamant Glutathione Comprime twice a day on your skin.

40 AED

13% OFFFeatured

Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

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Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE High Protection Sunscreen Cream SPF 70, Full Coverage, Provides Skin with Superior Protection Against UVA 1, 2 and UVB Rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

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Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

Lady Diana’s Aloe Vera enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

GIFT SET

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10% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Cream

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

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Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Queeny Cazara’s Sulfate-Free Coconut & Shea Butter Curling Cream is your go-to for soft, defined, and frizz-free curls. Infused with rich coconut oil and deeply nourishing shea butter, this cream locks in moisture, enhances curl pattern, and adds a natural, healthy shine—without any crunch or buildup.

Perfect for waves, curls, and coils, this lightweight formula tames frizz, boosts bounce, and leaves your hair smelling as amazing as it looks. Free from sulfates, parabens, and harsh chemicals—because your curls deserve nothing less.

How to Use:

Start with clean, damp hair.

(Works best after washing and conditioning.)

Section your hair for even distribution.

Apply a small amount of curling cream to each section, raking it through from roots to ends using your fingers or a wide-tooth comb.

Scrunch upward to encourage curl formation.

Air-dry or diffuse depending on your preferred finish.

For extra hold or shine, follow with your favorite styling gel or oil.

45 AED

11% OFFFeatured

Gluta Secret Lightening Cream 300g

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Gluta Secret Lightening Cream 300g

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Wody lotion ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

40 AED

5% OFFFeatured

CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

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CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

BROAD SPECTRUM SUNSCREEN FOR FACE 100% Mineral-based sunscreen, also known as a physical sunscreen, reflects UVA/UVB rays to help protect the skin. Developed with dermatologists by CeraVe Skincare.
MINERAL SUNSCREEN APPLICATION Physical sunscreens can often leave a white cast when applied in thick layers. For best results, apply CeraVe Hydrating Mineral Sunscreen evenly to the entire face and neck in thin layers and thoroughly massage into skin. Suitable for use under foundation and face makeup.
HAWAII COMPLIANT SUNSCREEN Oxybenzone free, avobenzone free, and benzene free, this sunscreen contains physical filters Zinc Oxide and Titanium Dioxide. Hawaii prohibits the sale, offer of sale and distribution of sunscreens that contain oxybenzone.

105 AED

10% OFFFeatured

Washami Pomegranate Whitening Shower Gel 1500ml

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Washami Pomegranate Whitening Shower Gel 1500ml

Pomegranate shower gel cleanses the skin without irritation. Synthesised with pomegrante extracts famous for their hydrating, soothing and antioxidant properties. Cares for the skin leaving it feeling fresh and soft. Ideal for everyday use.

Infused with pomegranate extracts known for their antioxidant properties. Formulated to nourish and moisturize the skin while cleansing. Helps in protecting the skin from environmental damage. Promotes a brighter and more even skin tone over time. Provides a refreshing and rejuvenating shower experience.

45 AED

20% OFFFeatured

Face Cream, Skin Care

Kanza Two Pieces of Whitening Beauty Cream Mix Fruits 2X50gm

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Kanza Two Pieces of Whitening Beauty Cream Mix Fruits 2X50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

40 AED

22% OFFFeatured

Make Up, Make Up Remover

Nutrogena Soothing Clear Micellar Jelly Makeup Remover with Turmeric 200ml

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Nutrogena Soothing Clear Micellar Jelly Makeup Remover with Turmeric 200ml

Neutrogena Micellar Jelly Micellar Cleansing & Soothing Makeup Remover is specially formulated to quickly and instantly remove makeup while soothing stressed and pimple-prone skin. This micellar jelly comes with a turmeric-enriched formula that completely melts on the skin and penetrates without irritation, helping to remove all traces of makeup, even waterproof products, while also ensuring a healthy-looking and balanced complexion.

Neutrogena Micellar Jelly for removing purifying and soothing makeup comes with an oil-free formula that does not leave any irritating effects on the skin after wiping it with a tissue or rinsing it completely.

Benefits and features:

Clinically Proven To Remove Water-Proof Makeup Instantly And Soften Skin: The formula instantly removes even waterproof makeup products and soothes stressed, pimple-prone skin.
Formula with skin-friendly turmeric: Enriched with turmeric, this micellar jelly formula melts completely and penetrates the skin without irritation, helping to remove all traces of makeup, even waterproof products.
Product suitable for stressed skin prone to pimples: This formula has been tested by dermatologists and is suitable for stressed skin prone to pimples and combination or even dry skin.
Formula free of mineral oils: This formula does not clog pores or irritate the skin, as it does not leave any irritating effects on the skin after wiping it with a cotton ball or rinsing it completely.
Formula tested by dermatologists

35 AED

13% OFFFeatured

Pastil Advanced Therapy Cream Red 300ml

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Pastil Advanced Therapy Cream Red 300ml

35 AED

13% OFFFeatured

Reborn Hair Shampoo with Keratin 5ltr

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Reborn Hair Shampoo with Keratin 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

8% OFFFeatured

Creams, Face Cream, Skin Care

Tomatine Brightening Cream 100ml

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Tomatine Brightening Cream 100ml

Our Tomatine Brightening Cream,

Deeply moisturizes skin while working to even skin tone, improving clarity and radiance. Soothes softens and smoothes skin’s texture.

Directions:

Apply a thin layer at night to cleansed, dry skin. To avoid further pigmentation, follow up with an SPF 30 or higher. Limit sun exposure.

120 AED

25% OFFFeatured

Vaseline® Dry Serum Bright & Smooth 45ml

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Vaseline® Dry Serum Bright & Smooth 45ml

Vaseline® Deodorant Dry Serum Bright & Smooth contains GlutaCollagen & Niacinamide Serum that is quickly absorbed into the skin for visibly brighter, smoother, and firm underarms.

Clinically proven to deeply repair and nourish underarm skin.

15 AED