Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Melano Whitening Cream With Alpha Arbutin SPF30 50gm

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Melano Whitening Cream With Alpha Arbutin SPF30 50gm

Melano is a safe lightening formula consisting of alpha-arbutin, multivitamins, glutathione, and kojic dipalmitate, which is characterized by its effectiveness in: removing dark spots, freckles, melasma, and acne effects, reducing wrinkles and fine lines, and unifying skin tone. Softness of skin.Cream to lighten and unify skin tone.Alpha Arbutin – Vitamin 3 – Vitamin E – Allantoin – D – Panthenol – Glycerin – Wheat Germ Oil.

For best results, use the entire Melano lightening set.

30 AED

15% OFFFeatured

Creams, Skin Care, Tubes

Turmeric Glow Brightening Beauty Cream 50gm

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Turmeric Glow Brightening Beauty Cream 50gm

Lightening Strength: Gentle Radiance – Suitable for sensitive skin

Turmeric Glow Brightening Beauty Cream combines Niacinamide, Tranexamic Acid, and Turmeric Root Extract in a rich, hydrating formula designed for sensitive, delicate, or easily irritated skin. Gentle Glycolic Acid supports a smoother texture while the cream works to visibly brighten and even out tone.

Enriched with Mulberry Root and Licorice Root, it deeply moisturizes while brightening, leaving skin calm and comfortable. With continued use, skin appears brighter, clearer, and more even-toned, with a soft, healthy-looking finish.

85 AED

6% OFFFeatured

Shower Gel, Skin Care

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

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Highlights:

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

Skin Brightening: Formulated with alpha arbutin and glutathione to effectively brighten and even out skin tone.
Nourishing Ingredients: Enriched with goat milk and Filipino powder to nourish and revitalize your skin.
Body Repairing: Helps repair and rejuvenate your skin, promoting a healthier and more radiant appearance.
Glowing Skin: Enhances your skin’s natural glow, leaving it luminous and vibrant.
Gentle Cleansing: Provides a thorough yet gentle cleanse, suitable for all skin types and daily use.

170 AED

14% OFFFeatured

Noor Hair Removal Cream Rose

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Noor Hair Removal Cream Rose

Noor Gold Hair Removal Cream (Rose) is designed for quick and effective removal of unwanted hair while leaving the skin soft and smooth. Enriched with a pleasant rose fragrance, it offers a gentle hair removal experience suitable for multiple body areas. The formula works within minutes for convenient at-home use.

Benefits

Removes unwanted hair quickly and gently
Leaves skin soft, smooth, and silky
Suitable for all skin types
Works in just a few minutes

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sodium Calcium Aluminum Silicate, Potassium Thioglycolate, Perfume, Aloe Vera, Vitamin E

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlig

30 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Casri Beauty Cream with SPF 60 30gm

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Casri Beauty Cream with SPF 60 30gm

Casri Beauty Cream with SPF 60 is a daily skincare formula designed to nourish, moisturize, and protect your skin from harmful UV rays. Enriched with skin-conditioning ingredients, its lightweight formula helps keep your skin soft, smooth, and naturally radiant while providing broad-spectrum sun protection for everyday use.

Key Highlights

✓ SPF 60 for daily UV protection
✓ Helps protect skin from harmful sun exposure
✓ Deeply moisturizes and nourishes the skin
✓ Supports a smoother and softer skin texture
✓ Helps maintain a healthy-looking complexion
✓ Lightweight, non-greasy formula
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

7% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods, Solutions, Liquid Lanolin, 4 fl oz 118ml

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Now Foods, Solutions, Liquid Lanolin, 4 fl oz 118 ml

Condition: Skin in need of protection from wind burn and environmental factors.

Solution: 100% Pure Liquid Lanolin is a powerful moisturizer that can promote smoothness and translucency associated with healthy, youthful skin. Lanolin is remarkably close to our own natural skin oils. It is perfect for use on very dry, rough or chapped skin. Lanolin is a natural oil derived entirely from the fiber of sheep’s wool. It is secreted from the skin of sheep and becomes trapped in the sheep’s wool, giving protection from rain and moisture. Lanolin is considered a “heavy duty” moisturizer and emollient that promotes healthy-looking, youthful skin.

65 AED

3% OFFFeatured

Advanced Korean Skin Bright & Clear Body Lotion Papaya & Mulberry 500ml

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Highlights:

Advanced Korean Skin Bright & Clear Body Lotion Papaya & Mulberry 500ml

Experience the power of Korean skincare with our Bright & Clear Body Lotion, crafted for a radiant, even-toned complexion. Infused with advanced brightening ingredients like niacinamide and naturally soothing botanical extracts, this luxurious lotion works to:

Brighten & Even Skin Tone: Reduces the appearance of dark spots and pigmentation for visibly brighter skin.
Hydrate & Nourish: Enriched with hyaluronic acid and ceramides, it locks in moisture for silky-smooth, hydrated skin.
Gentle, Yet Effective: Formulated with a lightweight, non-greasy texture that absorbs quickly without clogging pores.

Perfect for daily use, this body lotion is suitable for all skin types, including sensitive skin. Achieve glowing, healthy skin with every application.

Your journey to luminous skin starts he

185 AED

11% OFFFeatured

Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

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Highlights:

Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

Skin Doctor Organic Glow Face & Body lotion. Pure organic treatment and brightening for face & body , tones , skin repair , safe & effective. Formulated to firm and brighten the skin . This is a combination of 100% natural plant extract that targets skin irritation, sun burns , acne ,rashes ,freckles , age spots , reduces appearance of scars and pigmentation.

Volume: 400 ml

Ingredients: Aqua (Water), Isopropyl Myristrate, Lanoline, Glycerin, Aloe Vera, B-wax, Petroleum Jelly. White Oil, Xanthan Gum Ascobic Acid, Citric Acid, Tocopheryl Acetate

85 AED

25% OFFFeatured

AR Vitamin E La Lacy Perfume Body Cream 200gm

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Highlights:

AR Vitamin E La Lacy Perfume Body Cream 200gm

AR Vitamin E La Lacy is a sweet and cute girl. Gentle lotion is absorbed quickly. It is not sticky Helps to keep the skin plump. Along with the value of Vitamin E and Sunflower oil to nourish and soften the skin. The fragrance lasts all day long.

30 AED

25% OFFFeatured

Palmer’s, Coconut Hydrate Hand Cream 96gm

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Palmer’s, Coconut Hydrate Hand Cream 96gm

Hydrate and Replenish hands with Palmer’s® Coconut Oil Formula® Hand Cream, crafted with antioxidant-rich Extra Virgin Coconut Oil and Green Coffee Extract to keep hands soft and youthful-looking.

Coco Nucifera (Coconut) Oil*: Sustainably harvested, raw coconut is rich in natural lipids and proteins for superior hydration and maintaining a healthy glow.

Green Coffee Extract: loaded with polyphenols and antioxidants, green coffee keeps skin looking youthful.

*Certified Organic Extra Virgin Fair Trade Coconut Oil

Suggested use

Use on clean, dry hands as needed.

30 AED

PRODUCTS ON SALES

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17% OFFFeatured

Serums, Skin Care

UCB European White Carrot Brightening Face and Body Serum 100ml

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Highlights:

UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Cedar Wood 30ml

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Highlights:

Difeel 100% Pure Essential Oil Cedar Wood 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Woodsy, burning
Our Cedar Wood Oil:

Has a grounding, calming affect
Acts as an insect repellant
Acts as an antifungal, anti infectious and antiseptic oil

75 AED

13% OFFFeatured

Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

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Highlights:

Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

Dabur Herbolene Aloe Petroleum Jelly White 425ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

35 AED

14% OFFFeatured

Disaar Hair Growth Shampoo Ginger 200ml

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Highlights:

Disaar Hair Growth Shampoo Ginger 200ml

Rich in vitamin E, fatty acids, phenols, easy to absorb, moisturizing, tender and shiny, cold pressing, hair control, repair damaged hair, repair dry and bifurcate hair ends, reduce dandruff, improve hair dry, rash, dark and other problems.

30 AED

14% OFFFeatured

Eye & Lip Care, Make Up, Mask, Skin Care

Dr. Rashel Ruby Nutrition Hydrogel Under Eye Mask 60 Paches

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Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

Dr. Rashel sterile soap for women is anti-itch and gentle on the skin and ideal for controlling unwanted odors in the sensitive area

Dr. Rachel’s gentle soap works to remove odors resulting from sweating and candida bacteria that cause unwanted odors.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes

Then rinse the area with water

Use daily and periodically

30 AED

9% OFFFeatured

Pretty White exfoliating Shower Gel With Exfoliating Scrub 500ml

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Highlights:

Pretty White exfoliating Shower Gel With Exfoliating Scrub 500ml

Exfoliates dead cells and reveals skin radiance

New skin effect

Soft, supple and radiant skin

50 AED

10% OFFFeatured

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 600ml

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Highlights:

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 600ml

The Jergens Daily Moisture Dry Skin Moisturizer is a hydrating lotion designed specifically for dry skin. With its rich formula, it deeply nourishes and replenishes the skin leaving it soft smooth and moisturized all day long. This moisturizer is perfect for daily use and comes in a convenient 600ml bottle ensuring long-lasting hydration for your skin. Say goodbye to dryness and hello to healthy moisturized skin with Jergens Daily Moisture Dry Skin Moisturizer.

45 AED

18% OFFFeatured

Disaar Salicylic Acid Acne Treatment Body Lotion 300ml

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Highlights:

Disaar Salicylic Acid Acne Treatment Body Lotion 300gm

Disaar anti-acne body cream this product is enriched with multiple moisturizing factors to effectively replenish nutrients, improve dryness, soften cuticles, refine pores, reduce acne scars, calm, repair and brighten the skin leaving it hydrated and elastic cont. 300g

45 AED

4% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Vita Glow Night Renewal Cream 30gm

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Highlights:

Vita Glow Night Renewal Cream 30gm

Vita Glow Night Renewal Cream is an advanced overnight treatment designed to complement your skincare routine. This 30g cream features a blend of natural extracts and skin-nourishing ingredients that work while you sleep.

Key Benefits:

May help improve skin radiance with regular use
Provides intensive overnight hydration
Formulated without parabens or artificial fragrances
Non-comedogenic and suitable for sensitive skin

How to Use:

Apply a small amount to clean face and neck before bedtime
Gently massage until fully absorbed
Use consistently as part of your nightly routine
Follow with sunscreen during daytime

130 AED

13% OFFFeatured

Vaseline Hair Tonic & Scalp Conditioner 100ml

Conditioner, Hair Care, Hair Scalp Treatment, Personal Care

Vaseline Hair Tonic & Scalp Conditioner 300ml

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Highlights:

Vaseline Hair Tonic & Scalp Conditioner 300ml

Replace natural oils in your hair & scalp

Leaves your hair easy to comb

It fights dry hair, dry scalp and loose dandruff

35 AED

GIFT SET

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8% OFFFeatured

Hair Care, Hair Oil

Doo Gro Stimulating Hair Oil 133ml

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Highlights:

Doo Gro Stimulating Hair Oil 133ml

DOO GRO® Stimulating Hair Oil helps relieve dry scalp. Softens dry, brittle hair. Its special blend of botanical oils, vitamins A & E and herbs conditions hair while at the same time strengthens and helps repair hair that is damaged or abused. DOO GRO® Stimulating Hair Oil is extra light, and safe to use on all types of hair including color treated and relaxed

Directions: On damp or dry hair, apply directly to hair and scalp. Massage gently. Do not rinse out. Style as usual. Use daily or as often as needed. For best results, use DOO GRO® Products.

Hot Oil Directions: After shampooing, liberally apply to hair and scalp. Massage gently. Cover hair with a plastic cap. Leave on for 5-15 minutes. Rinse well (lightly shampoo if necessary). Style as usual.

55 AED

17% OFFFeatured

Lady Diana Moisturizing Beauty Whitening Cream 250ml

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Highlights:

Lady Diana Moisturizing Beauty Whitening Cream 250ml

Lady Diana Moisturizing Whitening Cream contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. It gives radiant, moisturized and healthy skin.

25 AED

18% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash with Cherry Blossom Scent 500ml

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Highlights:

GLUTA C Kojic Plus+ Body Wash with Cherry Blossom Scent 500ml

Experience the transformative power of our Gluta-C with Kojic Plus+ Body Wash.

Imbued with a delightful Cherry Blossom scent, it’s more than a regular body wash. It enhances skin brightening by targeting dark spots and discoloration for a more even tone appearance. Embrace the luxurious blend of Glutathione and Kojic Acid, renowned for their skin-lightening properties. Plus, this product is boosted with Vitamin C, fortifying your skin against environmental damage.

Perfect for all skin types, it delivers a deep cleanse and leaves your skin feeling refreshed and radiant. Drive your skincare to the next level with our nourishing body wash. Stay fresh, smell great, and glow with Gluta-C.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for 4x skin lightening

With Niacinamide to lessen wrinkles and fine lines

45 AED

8% OFFFeatured

Trimay Hyaluron Amino Boost Foam Cleanser 120ml

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Highlights:

Trimay Hyaluron Amino Boost Foam Cleanser 120ml

A gentle daily cleanser designed to effectively cleanse the skin without stripping moisture. The Trimay Hyaluron Amino Boost Foam Cleanser features soft microbubbles that help remove dirt, makeup residue, and other impurities. Infused with hyaluronic acid and amino acids, it supports long-lasting hydration while helping to maintain the skin’s natural moisture barrier.

Key Features:

Soft, fine microbubbles for deep yet gentle cleansing
Contains hyaluronic acid and amino acids to hydrate and nourish
Helps maintain the skin’s natural moisture balance
Suitable for all skin types
Ideal for daily use

55 AED

20% OFFFeatured

Asian Secret Oil Arbutin Body Nourishing Argan Oil 300ml

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Highlights:

Asian Secret Oil Arbutin Body Nourishing Argan Oil 300ml

Experience the luxurious feel of Asian Secret Oil Arbutin Body Oil, a premium body oil designed to nourish and moisturize the skin while leaving it feeling soft, smooth, and radiant.

Formulated with argan oil and skin-conditioning ingredients, this lightweight body oil absorbs easily into the skin without leaving a heavy or greasy residue. It helps improve the appearance of dry-looking skin while enhancing the skin’s natural glow.

Perfect for daily use, Asian Secret Oil Arbutin Body Oil can be incorporated into your skincare routine to help maintain soft, supple, and healthy-looking skin.

Benefits

✔ Helps moisturize dry-looking skin

✔ Leaves skin feeling soft and silky

✔ Lightweight and fast-absorbing

✔ Helps improve the appearance of dull-looking skin

✔ Enhances the appearance of radiant skin

✔ Suitable for daily use

✔ Contains nourishing argan oil

120 AED

14% OFFFeatured

Vaseline Intensive Care Dry Skin Repair Body Lotion 200ml

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Dry Skin Repair Jelly 400ml

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Highlights:

Vaseline Intensive Care Dry Skin Repair Body Lotion 400ml

Vaseline Intensive Care Essential Healing Hand and Body Lotion moisturizes dry skin and dry hands

Vaseline’s Essential Healing Hand and Body Lotion is fast-absorbing for a non-greasy feel

Contains micro droplets of Vaseline Jelly to lock in moisture

Clinically proven to moisturize deeply within the first application, for noticeably healthier-looking skin

Moisturizing hand and body lotion, clinically proven to keep dry skin healed for 3 weeks, as proven after 4 weeks daily use

30 AED

Even Better Moisturizing Cream Shea Butter 300ml

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Highlights:

Even Better Moisturizing Cream Shea Butter 300ml

Ensures intense moisturizing for extended periods of time.

Regenerates and soothes the driest of skins daily.

Brings immediate comfort and well-being, thanks to its soft, non-greasy texture.

Wrapped in a subtle and exquisite fragrance, the skin is soft, silky-smooth and glowing, like new.

30 AED

5% OFFFeatured

Silky Cool Rose Foot & Body Scrub Gel 4Litre

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Highlights:

Silky Cool Rose Foot & Body Scrub Gel 4Litre

Transform your skincare routine with the Rose Bouquet Spa Foot & Body Scrub Gel. Its gentle formula contains light, porous scrubbing agents that glide smoothly across the skin for a pleasant exfoliating experience without harshness. Infused with a calming rose fragrance, it cools and refreshes your feet and body, leaving skin soft and revitalized.

Key Features:

Gentle exfoliation for feet, elbows, knees, and body
Smooth, porous scrubbing agent for even application
Pleasant rose fragrance for a refreshing spa-like experience
Suitable for daily use
4-litre professional-size container – perfect for home or salon use

95 AED

13% OFFFeatured

Creams, Personal Care, Sensitive Areas, Skin Care, Tubes

Melano Pharma Melano Whitening Cream Tube for sensitive Areas 100gm

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Highlights:

Melano Pharma Melano Whitening Cream Tube for sensitive Areas

Melanone cream to lighten sensitive areas with alpha arbutin extract and vitamin B3Natural and safe lightening with natural extracts of vitamins, glycerin and othersUse it once or twice a day on the dark spots on the skin in the sensitive areas to be lightenedRemoves dark spots and lightens them, helps to unify skin color without causing any infections or allergiesMoisturizes, softens and maintains the softness of the skin, in addition to the safe smell, texture and softness on the skin

Highlights

Melanone cream to lighten sensitive areas with alpha arbutin extract and vitamin B3
Natural and safe lightening with natural extracts of vitamins, glycerin and others
Use it once or twice a day on the dark spots on the skin in the sensitive areas to be lightened
Removes dark spots and lightens them, helps to unify skin color without causing any infections or allergies
Moisturizes, softens and maintains the softness of the skin, in addition to the safe smell, texture and softness on the skin

35 AED

7% OFFFeatured

Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

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Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

A true revolution in skin radiance! This divine face cream is designed to help combat the problems of uneven skin tone and pigmentation spots. It helps even out the complexion and clarify the skin, boosting radiance while leaving skin both supple and comfortable.

65 AED