Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Aichun Beauty Carrot Oil Facial Serum 30ml

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Aichun Beauty Carrot Oil Facial Serum 30ml

Delivers moisture for a lush, younger look
Leaves your skin with a youthful glow and brighter appearance
Offers a visibly smoother and plumper skin

35 AED

20% OFFFeatured

Silky Cool Marina Breeze Mineral Bath Salt 3Kg

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Silky Cool Marina Breeze Mineral Bath Salt 3Kg

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

60 AED

10% OFFFeatured

Creams, Tubes, Skin Care

QEI+ Paris Active Harmonie Repair Extreme Lightening Cream Gel 50gm

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QEI+ Paris Active Harmonie Repair Extreme Lightening Cream Gel 50gm

In the range Active Harmonie, QEI+ has elaborated a lightening cream-gel body and face based on a cocktail of plant extracts. your skin will be brighter and unified. Its texture, light and easy to apply, is enriched with carrot extract.

135 AED

10% OFFFeatured

Creams, Skin Care, Spot Corrector

DH7 Paris Gold Night Cream Mattifying 50ml

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DH7 Paris Gold Night Cream Mattifying 50ml

DH7 Gold Night Cream Mattifying have been made for your face. It will give you a complexion more matte.
Liste INCI : Aqua, Paraffinum Liquidum, Glycerin, Cetyl Alcohol, Hydrogenated Palm Glycerides, Prunus Amygdalus Dulcis oil, Dimethicone, Kojic Acid, PEG-75 Shea butter Glycerides, Polysorbate 20, CI 77019(Mica), CI 77891(Titanium Dioxyde), Pearl powder, Maris salt, Tocopherol Acetate, Ceteareth-20, Ceteareth-12,

180 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sia 24k Gold Beauty Cream

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Sia 24k Gold Beauty Cream

Sia Gold Beauty Cream has Saffron, Bearberry, Licorice and Aloe Vera. Sia Gold Beauty Cream use whitening beads technology (first one to use in Pakistan), Whitening Beads give vitamins directly to your skin.

Benefits :
– Brighten & Fairer your skin
– Make your skin clear and spotless
– Get glow on your face with soft & supple skin
– Suitable for all kind of skin

25 AED

13% OFFFeatured

Eveline Facemed+ Hyaluronic Micellar Water 400ml

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Eveline Facemed+ Hyaluronic Micellar Water 400ml

Eveline Facemed+ Hyaluronic Micellar Water Cleansing and moisturizing

The Eveline Facemed+ Hyaluronic Micellar Water is a gentle yet highly effective cleansing solution designed to remove makeup, impurities, and excess oils while offering deep hydration and skin-rejuvenating benefits.

Enriched with Hyaluronic Acid, this micellar water effectively cleanses the skin while helping to maintain its moisture balance, leaving it refreshed, soft, and hydrated.

The micelles in this formula attract and lift away dirt, makeup, and impurities from the skin’s surface, providing a thorough yet gentle cleanse without the need for harsh scrubbing or rinsing.

Deep Cleansing.
Moisturizes the skin.
Suitable for All Skin Types.
Remove makeup, impurities, and excess oils.

70 AED

6% OFFFeatured

Celebrity Half Cast Paris Skin Polishing Body Lotion 500ml

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150 AED

11% OFFFeatured

Papaya Clear Clarifying Lightening Lotion 300ml

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Papaya Clear Clarifying Lightening Lotion 300ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

40 AED

17% OFFFeatured

Renew Placenta Beauty Cream 15g

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Renew Placenta Beauty Cream 15g

Renew Placenta Beauty Cream Made from imported fruit and flower extracts with double acting anti-aging, skin whitening properties, anti-irritant booster and anti-ozone activity. Best for wrinkles, freckles, white and blackheads, sun-damaged dark spot

25 AED

11% OFFFeatured

Gluta Gold Super Whitening Fade Milk 500ml

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Gluta Gold Super Whitening Fade Milk 500ml

The gentle nourishing ingredients complex of this kojic acid and glutathione, makes it the perfect choice for you whether you have a dry, oily or sensitive complexion, this milk is all you need to acquire a smooth silky soft skin; forget about spots, pimple and blemishes once for all. Your radiant, youthful, soft skin will be hard to resist. Contains: Arbutin, Glutathione, Vitamin E & Kojic Acid. Results within the first week of use.

40 AED

PRODUCTS ON SALES

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11% OFFFeatured

Lotion, Skin Care

ActiveX Milk & Honey Body Lotion 700ml

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ActiveX Milk & Honey Body Lotion 700ml

Pamper and nourish your skin with Activex Body Lotion – Milk & Honey. This rich, moisturizing formula combines milk protein and honey extract to deeply hydrate, soothe dryness, and leave your skin soft, smooth, and radiant. Ideal for daily use, it restores your skin’s natural glow and comfort.

Highlights

Deep Nourishment
Soothes Dryness
Soft & Radiant Skin
Gentle formula suitable for everyday care

40 AED

18% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Avocado Hydrating Conditioner 400ml

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Cantu Avocado Conditioner 400ml

Cantu Avocado Conditioner is an intensely moisturizing conditioner specially developed for dry and damaged hair. This formula contains high-quality avocado extracts and nourishing ingredients to intensively nourish, hydrate and restore vitality to hair.

The moisturizing conditioner penetrates deep into the hair to moisturize it and combat dryness. It helps to repair damaged hair, strengthen the hair structure and protect the hair from further damage. The hair becomes soft, smooth and easy to comb.

Cantu Avocado Conditioner can be applied to damp hair after shampooing. Gently massage the conditioner into the hair, concentrating on the ends and problem areas. Leave on for 3-5 minutes and rinse thoroughly.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on your hair and scalp and is suitable for dry and damaged hair.

Give your hair intense moisture, nourishment and vitality with Cantu Avocado Conditioner. Enjoy hydrated, nourished and healthy hair that is shiny and smooth!

45 AED

20% OFFFeatured

Creams, Skin Care, Spot Corrector

Goree Lycopene Beauty Cream with SPF 30 35gm

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Highlights:

Goree Lycopene Beauty Cream with SPF 30 35gm

Skin feels soft and supple after the application

Delivers essential moisturisation for healthy glowing skin

Helps improve skin tightness and reduce signs of aging

20 AED

9% OFFFeatured

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

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Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

32 AED

10% OFFFeatured

Veet Gold Cocoa Butter Super Whitening Salt Body Scrub 500gm

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Veet Gold Cocoa Butter Super Whitening Salt Body Scrub 500gm

Indulge in a luxurious shower experience with Veet Gold Cocoa Butter Shower Cream. This nourishing body wash gently cleanses and moisturizes your skin, leaving it soft, smooth, and radiant. Enriched with the rich aroma of cocoa butter, this shower cream provides a pampering and relaxing bathing ritual.
New VEET Gold Anti-Aging Body Scrub. Sunscreen, Moisturizes, Removes Wrinkles, Dark Spots, Pigmentations, Knuckles, Repairs, Smooths & Glows

Veet Gold super lightening body lotion is rich in vitamins and vegetable oils which is very good for the skin and has moisturizing, exfoliating, sunscreen & other effects.

This oil is rich in unsaturated fatty acids and vitamins. Its active ingredients can deeply nourish the skin and strengthen the skin’s moisturizing properties. It can help produce more skin collagen, soften the skin, soothe the skin, prevent aging, and reduce the appearance of pigmentation.

45 AED

14% OFFFeatured

Silka Calamansi Facial Cleanser 150ml

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Highlights:

Silka Calamansi Facial Cleanser 150ml

Goes deep into the pores to remove excess fat and refresh the skin

Prevents clogging of the pores to keep your skin breathing

upports and protects the natural barrier function of the skin’s acid mantle

30 AED

13% OFFFeatured

AR Vitamin E Moisturizing Cream 100gm

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AR Vitamin E Moisturizing Cream 100gm

AR Vitamin E moisturizing Cream. Contains Vitamin E and Sunflower seed oil. For moisturizing your skin and make it softer with natural bright aura.

Vitamin E moisturizing cream, with nourishing from Vitamin E, combines the natural value of Sunflower seed oil. For moisturizing Protecting you from dry, wrinkles and dark spots, make skin softer and natural bright aura.

35 AED

11% OFFFeatured

Cleansers, Skin Care, Tonners

Fair & White Gold Revitalizing Argan Oil Even Tone Brightening & Nourishing Oil 200ml

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Fair & White Gold Revitalizing Argan Oil Even Tone Brightening & Nourishing Oil 200ml

Infinitely soft, this dry oil enriched with Argan Oil, Vitamin E and a brightening agent has been formulated to nourish, clarify and unify skin leaving it silky soft. A truly luxurious treatment, this product enhances your skin, leaving it soft, clarified and luminous.

85 AED

8% OFFFeaturedOut Of Stock

Hair Care, Relaxer

Dr. Miracle’S No-Lye Relaxer Super

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Highlights:

Dr. Miracle’S No-Lye Relaxer Super

Enriched with vitamins, jojoba, sweet almond and coconut oil, this relaxer system leaves your hair smooth, strong, healthy and shiny.

55 AED

8% OFFFeatured

Conditioner, Hair Care

Creme Of Nature Strength and Shine Leave In Conditioner 250ml

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Highlights:

Creme Of Nature Strength and Shine Leave In Conditioner 250ml

Strengthening protein complex to protect against damage and heat styling. Moisturizes hair, adds Exotic Shine, detangles and provides protection. Revitalizes chemically treated hair from inside out. Infused with argan oil from Morocco.

Instructions For Use

This is a two-phase formula. To activate ingredients, shake conditioner well before using. Spray throughout damp or dry hair as needed. Do not rinse. Style as usual.

60 AED

GIFT SET

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25% OFFFeatured

Bar Soap, Skin Care

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

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Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

25% OFFFeatured

Eveline Hydra Detox Purifying and Moisturizing Carbon Mask

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Eveline Hydra Detox Purifying and Moisturizing Carbon Mask

Purifying and Moisturizing Carbon Mask 8 in 1.
For dry and sensitive skin.
Effectively purifies intensely regenerates, and prevents over dryness, leaving skin ideally smooth and soft.
8 in 1( Purifies- Moisturiese – Detoxifies – Soothes – Regenerates – Nourishes- Refreshes – Smoothes).

Make your skin clear and hydrated with this wonderful mask.

30 AED

13% OFFFeatured

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

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IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 74mm, Length:252mm

70 AED

11% OFFFeatured

Shiseido Fino Premium Touch Hair Oil 70ml

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Shiseido Fino Premium Touch Hair Oil 70ml

Fino Premium Touch Penetrating Essence Hair Oil is a Japanese hair oil specially made for damaged hair and split ends.

The intense repair hair oil has a rich texture yet lightweight finish that makes hair smooth and manageable without being sticky. It coats and seals each hair shaft, smoothing the cuticles to protect the hair from further damage.

85 AED

25% OFFFeatured

Creams, Moisturizers, Skin Care

Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

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Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

Yoko Perfume Serum Body Gel – Vit C & Collagen 120 ml. Experience smooth, clear skin and look younger than ever. With Yoko Body Serum Vitamin C and collagen formula Light gel texture Deeply nourishes the skin with a long-lasting fragrance all day long.

Vitamins C & B3 revitalize dull skin. Come back and look bright and clear.
Collagen from starfish. Make your skin look youthful and smooth.
Aloe vera. Add moisture to the skin

How to use : Apply all over the body regularly in the morning and evening.

15 AED

3% OFFFeatured

Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

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Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

The combination of a soft, velvety texture, an unforgettable fragrance and a perfectly dosed brightening agent to unify, clarify and soften the skin while enhancing its beauty. A real radiance booster, this ready-to-use brightening lotion offers a comprehensive solution to reduce pigmentation spots, even out the complexion and give your skin a stunning glow. For beautiful skin and an unrivaled sensation of comfort and well-being.

155 AED

7% OFFFeatured