Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Spot Corrector, Skin Care

Arena Gold Herbal Beauty Cream

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Arena Gold Herbal Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold herbal beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

22% OFF

Queen Helene Cocoa Butter Lotion 473ml

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Queen Helene Cocoa Butter Lotion 473ml

This luxuriously rich, non-greasy lotion blends cocoa butter and pure lanolin to quench and relieve moisture-starved skin. Protects against the drying effects of sun and wind; helps diminish the appearance of wrinkles; and soothes the discomforts associated with stretched skin during and after pregnancy. Soothes and Softens. Extremely Dry Skin.

35 AED

17% OFFFeatured

Yoko Tamarind Spa Salt Shower Bath 250g

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Yoko Tamarind Spa Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, tamarind formula, rich in vitamin E. and tamarind extract Helps gently exfoliate your skin. Helps your skin look radiant, smooth, soft, moisturized, with a gentle fragrance that makes you feel relaxed. Refreshing while taking a shower

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions or use with soap and leave for about 3 minutes, then rinse.

25 AED

5% OFFFeatured

Serums, Skin Care, Spot Corrector

PRO LAB Ceramide Barrier Repair Serum 30ml

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PRO LAB Ceramide Barrier Repair Serum 30ml

The PRO LAB Ceramide Barrier Repair Serum 30ml is a concentrated facial booster designed to soothe, hydrate, and strengthen your skin’s natural moisture barrier. It is formulated with skin-loving ingredients to reduce redness, lock in moisture, and restore balance to sensitive or damaged skin.

Key Features

Core Ingredients: Packed with 3% Ceramides, 1% Centella (Cica), and 1% Squalane.
Barrier Protection: Helps reinforce the skin against environmental stressors and prevents moisture loss.
Skin Calming: Helps soothe irritation, making it great for dry, sensitive, or compromised skin.

95 AED

20% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Cherry Moisturizing Lip Balm 10gm

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Skin Doctor Cherry Moisturizing Lip Balm 10gm

Everyday hydration. Soothes and softens.

Skin Doctor Moisturizing Cherry Lip Balm protects tge lips from harsh weather by moisturizing them intensively. An excellent way to soothe chapped and cracked lips.

How to use :

Apply directly on lips as often as needed. Can be used on its own as moisturizer or applied before color lipstick for smoother and more beautiful finish.

20 AED

3% OFFFeatured

Lait Asian Secret Gluta Pure Whitening Lotion 500ml

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Lait Asian Secret Gluta Pure Whitening Lotion 500ml

Formulated with ingredients such as kojic acid, niacinamide (vitamin B3), vitamins C and E to give your skin a smooth, radiant appearance.

Instructions for use: After cleansing apply lotion on that body and gently massage.

Main ingredients: Glutathione powder,kojic acid, niacinamide, vitamins C and E, deionized water, mineral oil, silicone oil, perfum.

195 AED

25% OFFFeatured

LightUp Dark Spot Correcting Soap with Vita-Clariant, Carotene & Collagen 200gm

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LightUp Dark Spot Correcting Soap With Vita-Clariant, Carotene & Collagen 200gm

Light-Up Soap is specifically made for skin with black sport. It is enriched with natural extracts to removes undesirable spots in the skin, leaving your skin soft and glowing with a beautiful radiant.

Light-Up exfoliating soap is also made up with with natural extracts helps remove any dry and flaking skin cells and smoothen scared tissues. The soap is rich in vitamins A, B, C, D, E & collagen which are tonics that help reduce itching, dryness, dark marks and premature ageing (especially around the neck).

Light-up soap also minimize the damaging effects of the sun and everyday pollutants. This soap also helps healing process by assisting in repair of scared tissue by rejuvenating and softening skin tissues. Use Light-Up daily for best results that you will not regret.

15 AED

13% OFFFeatured

Alada Dewy Gluta Soap with Niacinamide, Glutathione & Collagen, Whitening Soap 70gm

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Alada Dewy Gluta Soap with Niacinamide, Glutathione & Collagen, Whitening Soap 165gm

Experience intensive skin care with the Alada Dewy Gluta Soap, a 70g facial and body bar formulated to deliver a brighter, more even-toned complexion. Enriched with L-glutathione, niacinamide, and collagen, this soap is designed to reduce melanin, target dark spots, and improve uneven skin tone. Its deeply moisturizing properties come from a blend of coconut oil, aloe vera extract, and glycerin, ensuring skin remains hydrated without stripping its natural barrier.

Further enhanced with vitamin C, licorice extract, and carrot extract, this 100% natural soap bar promotes radiant skin and a smoother texture with daily use. The lightweight cleansing formula is suitable for both face and body care as part of a daily skincare routine.

Features & Benefits of Alada Dewy Gluta Soap:

Brightens Dull & Uneven Skin: Glutathione, Niacinamide, and Licorice Extract help improve the appearance of dark spots and uneven-looking skin tone for a radiant glow.
Hydrates & Softens Skin: Coconut Oil, Aloe Vera, and Glycerin help maintain skin moisture while leaving skin feeling soft and comfortable after cleansing.
Gently Cleanses Face & Body: Multi-use cleansing soap bar creates a rich lather that helps remove dirt, oil, and impurities without over-drying the skin.
Improves Skin Texture: Lactic Acid and Collagen help support smoother-looking skin texture and a refreshed appearance with regular use.
Fresh & Comfortable Daily Care: Lightweight cleansing formula leaves the skin feeling clean, refreshed, and non-greasy, suitable for daily skincare routines.

Ideal for those searching for glutathione soap, brightening face soap, soap for dark spots and uneven skin tone, hydrating body cleansing bar, and daily skincare soap for glowing skin. The gentle cleansing formula leaves skin feeling fresh, clean, and naturally refreshed after every wash.

Highlights

Formulated with L-glutathione, niacinamide, and collagen for intensive brightening and skin conditioning.
Targets dark spots and uneven skin tone with licorice extract, vitamin C, and carrot extract.
Deeply moisturizes and soothes skin using coconut oil, aloe vera extract, and glycerin.
Versatile 70g bar suitable for both facial and body use, made with 100% natural ingredients.

35 AED

Caro White Lightening Set 6Pieces

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Highlights:

Caro White Lightening Set 6Pieces: Lotion, Cream, Tube, Oil , Soap *& Showe Gel

Restores clarity to the complexion.

Leaves skin youthful looking and ready to receive daily treatments.

Skin appears softer and pH balanced.

Caro White is a formular rich inB-carotene & vitamin A and E to make your skin light, manageable, and satin-smooth. its components and active principles are specifically designed to deep nourish your skin protect it and give you a feeling of well-being.

140 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Lemon Grass Massage Oil 250ml

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Reborn Lemon Grass Massage Oil 250ml

Lemon grass: helps to revitalize the body and clear the mind. The Lemongrass is a bold, clean and zesty aroma that awakens the senses. It helps with mental concentration, focus and motivation. The fresh lemony, lime and subtle grass notes is the perfect balance to uplift the sprit. DIRECTIONS OF USE: Pour an ample amount of Reborn Beauty Massage Oil Lemon Grass into your palm apply directly to your body and massage unit oil is abosorbed on your body. For best result, use after bath and before bed time. It keeps your body relaxed and your skin moisturized.

40 AED

PRODUCTS ON SALES

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22% OFFFeatured

Lotion, Skin Care

Melano Snail Moisturizing Lotion 300ml

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Melano Snail Moisturizing Lotion 300ml

Great for moisturizing skin because it contains hyaluronic acid.

Reduce hyperpigmentation, the glycolic acid also helps to peel the skin gently.

Have anti-aging properties that reduce the appearance of lines and wrinkles.

Overview

Melano lotion is used on clean skin, better to be used directly after showering. Put an appropriate amount of lotion on your hands and gently massage it into your skin

35 AED

17% OFFFeatured

Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml 12Pieces

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Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml 12Pieces

Lady Diana Blemish Control Scrub effectively eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. It remove dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.

250 AED

14% OFFFeatured

Bicarbolight Lightening Body Lotion with Bicarbonate and Lemon 250ml

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Bicarbolight Lightening Body Lotion with Bicarbonate and Lemon 250ml

With its exclusive and unique formula, BICARBOLIGHT lightening lotion combines the whitening action of sodium bicarbonate and the purifying effect of lemon. Your complexion is brighter, your beauty is radiant!

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply BICARBOLIGHT lightening lotion morning and evening to the completely cleansed body with BICARBOLIGHT shower gel. Lightly massage into skin.

other capacities

30 AED

10% OFFFeatured

Crave Ultra Whitening Lotion 500ml

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Crave Ultra Whitening Lotion 500ml

A Powerful Skincare Solution Designed To Lighten And Brighten Your Complexion. This Advanced Formula Targets Dark Spots, Uneven Skin Tone, And Discoloration, Providing You With A Luminous And Youthful Glow. Crave Full Body Ultra Whitening Lotion Deeply Hydrates And Revitalizes Your Skin, Leaving It Soft, Smooth, And Visibly Brighter. Its Lightweight And Non-greasy Texture Ensures Quick Absorption, Making It Perfect For Daily Use On All Skin Types.

45 AED

14% OFFFeatured

Skin Doctor Face & Body Coffee Cream Scrub 200ml

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Skin Doctor Face & Body Coffee Cream Scrub 200ml

Skin Doctor Face & Body Coffee Cream Scrub’s unique formulae contains natural exfoliating particles and coffee which gently exfoliate the skin without any side effects, for a radiant glowing skin. The creamy texture moisturizes the skin while nourishing it anti-oxidant properties of the coffee.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

30 AED

7% OFFFeatured

Hair Care, Hair Styling Products

Miracle 9 Revitalizing Honey & Avocado Shampoo 355ml

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Miracle 9 Revitalizing Honey & Avocado Shampoo 355ml

Experience weightless hydration with Miracle 9 Revitalizing Shampoo, specially formulated for dry and curly hair types. Enriched with natural honey and avocado, this gentle shampoo deeply moisturizes while effectively cleansing your hair and scalp.

The nourishing blend helps restore softness, enhance natural bounce, and leave your hair looking healthy and full of life. Its lightweight formula ensures no buildup, making it perfect for regular use. Enjoy a long-lasting, sweet fragrance that keeps your hair feeling fresh all day.

65 AED

11% OFFFeatured

Dove Body Love Invigorating Care Hand Cream 75ml

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Highlights:

Dove Body Love Invigorating Care Hand Cream 75ml

Highlights:

Infused with avocado oil & calendula extract
Inspired by Central American beauty rituals
Deeply hydrates & softens dry hands
Fast-absorbing, non-greasy formula
Dermatologically tested & suitable for all skin types
Dove is certified cruelty-free (globally, Dove does not test on animals)

Your hands deserve the same care as the rest of your skin. With Dove Revitalizing Ritual Hand Cream, inspired by the skincare secrets of Central American women, you can instantly nourish and protect your hands every day.

Enriched with avocado oil and calendula extract, this fast-absorbing formula deeply hydrates and improves the condition of dry skin, leaving hands soft, supple, and beautifully cared for. The fresh, clean fragrance indulges the senses while giving your skin the comfort it needs, especially in colder weather.

Keep your hands smooth, revitalized, and full of life with every use.

40 AED

14% OFFFeatured

CareLine Naturals 100% African Shea Butter 227gm

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Highlights:

CareLine Naturals 100% African Shea Butter 227gm

Leaves skin appears smooth, supple, bright and youthful

Skin-friendly blend keeps the skin super soft and smooth.

30 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Clairmen Clarifying Lightening Oil 50 ml

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Clairmen Clarifying Lightening Oil 50 ml

Clairmen Clarifying Lightening Oil 50 ml Formula for Men is rich in vitamin E and formulated with natural bleaching agents, moisturizes and corrects hyperpigmentation markings of the skin.

Hydrates and protects the skin Harmonizes the complexion, reduces pigment spots Smooth skin, even complexion Non-greasy, rapid absorption

25 AED

13% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Vegetable Glycerine 473 ml

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Now Foods Solutions Vegetable Glycerine 473 ml

Condition: Rough skin, simple cosmetic applications.

Solution: Pure Vegetable Glycerine is an outstanding moisturizer and skin cleanser that also provides softening and lubricating benefits. It’s easily soluble in water, making it suitable for use in all of your favorite cosmetic applications. Pure Vegetable Glycerine has a long shelf life and does not easily oxidize. It is a natural product derived from Non-GMO palm, grapeseed, or coconut oil.

130 AED

GIFT SET

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6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Divino Potinho 1000gm

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Skala Hair Treatment Cream Divino Potinho 1000gm

Skala Kids was developed to make curly or supercurly haired kids, personal care easier especially during detangling. This is the product you won’t stop using. It is divine! And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long. It prevents from frizz and hydrates strands making dull hair, with perfect volume, soft curls with no residues.

85 AED

13% OFFFeatured

Active White Anti Age Clarifying Body Lotion with Collagen 250ml

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Highlights:

Active White Anti Age Clarifying Body Lotion with Collagen 250ml

Active-White Collagen body lotion moisturizes and clarifies the skin gently. Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen, the skin is smoothed and effects of age fades.

Product benefits

Moisturizes and clarifies skin
Harmonizes the complexion
Softens and brightens the skin.

How to use

Apply on dry and clean skin preferably after shower or bath. Rinse hand after use. In case of contact with eyes rinse immediately.

Use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine

35 AED

17% OFFFeatured

Jhalak Premium Beauty Cream

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Highlights:

Jhalak Whitening Beauty Serum

Jhalak Whitening Beauty Serum is a revolutionary formula designed to transform your skin, providing a brighter, more youthful complexion. It features an ultra-concentrated formula that delivers remarkable results, resulting in a noticeable improvement in skin tone. The serum effectively lightens and brightens the complexion, resulting in a more luminous and even complexion. It also helps restore skin’s natural equilibrium, smoothing away dry lines and wrinkles, and actively fades dark spots for a more uniform and blemish-free complexion.

The serum is enriched with 100% natural botanical extracts that work in harmony with your skin. It effectively eliminates pigmented cells from surfacing, contributing to a more flawless and radiant appearance. The serum is powered by the exclusive power of the Beauty Icon, ensuring maximum energizing, nourishing, and skin-strengthening effects. Experience the transformation with Jhalak Whitening Beauty Serum and unlock your skin’s full potential.

25 AED

14% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Chandni Whitening Day And Night Cream 30gm

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Highlights:

Chandni Whitening Day And Night Cream 30gm

Chandni Whitening Day and Night Cream 30gm is a powerful skin-brightening formula designed to nourish, protect, and lighten your skin around the clock. The day cream helps shield your skin from sun damage and pollution, while the night cream repairs and rejuvenates your skin as you sleep. Regular use promotes an even-toned, radiant, and smooth complexion.

Key Features:

Brightens and lightens the skin tone naturally
Protects against sun damage and pollution during the day
Rejuvenates and repairs skin overnight
Helps reduce dark spots, blemishes, and pigmentation
Suitable for all skin types

30 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Noor Herbal Avocado & Aloe Vera Beauty Cream Combo Pack

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Highlights:

Noor Herbal Avocado & Aloe Vera Beauty Cream Combo Pack

Noor Herbal Beauty Cream is a skincare solution designed to enhance skin radiance and promote a brighter, smoother, and even-toned complexion. Formulated with avocado and aloe vera, it helps improve overall skin appearance. The product is positioned as a 7-day challenge for achieving healthier and glowing skin. Suitable for all skin types.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Alpha Arbutin, Phyllanthus Emblica Fruit Extracts, Glycyrrhiza Glabra Extract (Licorice), Sodium Ascorbyl Phosphate, Kojic Acid, Vitamin A Palmitate, Vitamin E Acetate, Vitamin B.C, Vitamin D6, Avocado Oil, Aloe Vera Extracts

How to Use?

Apply Noor Herbal Beauty Cream on affected areas twice a day.
Gently massage into the skin.

30 AED

8% OFFFeatured

Queen Elisabeth Butter Hand and Body Lotion 400ml

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Queen Elisabeth Butter Hand and Body Lotion 400ml

A natural blend of cocoa butter and pure lanoline with a non-greasy moisturizing texture. Here’s introducing Queen Elisabeth Cocoa Butter Hand & Body Lotion, which helps protect your skin from the sun and is also excellent for skin that is over-exposed to the wind and sun. The Queen Elisabeth Cocoa Butter cream soothes and softens drily irritated chapped or skin burnt areas. It can also help relieve your stretched skin during and after pregnancy.

55 AED

10% OFFFeatured

Conditioner, Hair Care

Al atar Sidr Leaves Conditioner , Extra Strength Repair, up to 80% Reduction in Split Ends 500ml

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Highlights:

Al atar Sidr Leaves Conditioner , Extra Strength Repair, up to 80% Reduction in Split Ends 500ml

45 AED

6% OFFFeatured

Eveline Double Whitening Vitamin C Mattifying Cream 50ml

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Highlights:

Eveline Double Whitening Vitamin C Mattifying Cream 50ml

Whitening facial cream for all types of skin even dry and sensitive skin.
Its formula is designed with advanced whitening technology and is enriched with vitamin C, to give you a radiant complexion.
provides 20 SPF protection which reduces discoloration and freckles.

It leaves your skin bright, matt, and velvety touch.

75 AED

33% OFFFeatured

Jergens Clean and Refreshing Mild Soap 125gm

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Highlights:

Jergens Clean and Refreshing Mild Soap 125gm

Gentle cleansing formula for all skin types
Enriched with moisturizing ingredients for soft skin
pH balanced to maintain skin’s natural barrier
Light, pleasant fragrance for a refreshing wash
Convenient pack of 6 for long-lasting supply

Jergens Mild Soap is a gentle cleansing bar designed to provide a soothing and nourishing experience for your skin. Each 125g bar is formulated with mild ingredients that cleanse without stripping moisture, making it suitable for all skin types, including sensitive skin. This pack of 6 ensures you have an ample supply for everyday use, whether at home or on the go. With its light, pleasant fragrance and rich lather, Jergens Mild Soap leaves your skin feeling clean, soft, and refreshed. Ideal for daily use, it helps maintain your skin’s natural balance while delivering a touch of luxury to your bathing routine.

10 AED

17% OFFFeatured

Skin Doctor Face & Body Turmeric Cream Scrub 200ml

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Highlights:

Skin Doctor Face & Body Turmeric Cream Scrub 200ml

Exfoliating and moisturizing at once!

Skin Doctor Face & Body Coffee Cream Scrub’s unique formulae contains natural exfoliating particles and turmeric which gently exfoliate the skin without any side effects, for a radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

25 AED