Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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TOP CATEGORIES

Wellness

Wellness76 Products

Skin Care

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Personal Care232 Products

Make Up

Make Up140 Products

Kids & Baby Care

Kids & Baby Care118 Products

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Hair Care1995 Products

Gift Sets

Gift Sets125 Products

Fragrances

Fragrances183 Products

Accessories38 Products

FEATURED PRODUCTS

13% OFFFeatured

Joji Secret Young Tamarind Bright Intense Mask 30gm

Mask, Skin Care

Joji Secret Young Tamarind Bright Intense Mask 30gm

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Joji Secret Young Tamarind Bright Intense Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Collagen 24k Intensive Wrinkle Mask 30gm

Mask, Skin Care

Joji Secret Young Collagen 24k Intensive Wrinkle Mask 30gm

Rated 0 out of 5

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Joji Secret Young Collagen 24k Intensive Wrinkle Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Passion Fruit Nutrition Mask 30gm

Mask, Skin Care

Joji Secret Young Passion Fruit Nutrition Mask 30gm

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Joji Secret Young Passion Fruit Nutrition Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Avocado Hydration Facial Mask 30gm

Mask, Skin Care

Joji Secret Young Avocado Hydration Facial Mask 30gm

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Joji Secret Young Avocado Hydration Facial Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Aloe Vera Moisturizing Mask 30gm

Mask, Skin Care

Joji Secret Young Aloe Vera Moisturizing Mask 30gm

Rated 0 out of 5

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Joji Secret Young Aloe Vera Moisturizing Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Orange Honey Brightening Mask 30gm

Mask, Skin Care

Joji Secret Young Orange Honey Brightening Mask 30gm

Rated 0 out of 5

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Joji Secret Young Orange Honey Brightening Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Durian Balance Mask 30gm

Mask, Skin Care

Joji Secret Young Durian Balance Mask 30gm

Rated 0 out of 5

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Joji Secret Young Durian Balance Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Cherry Revive Dull Skin Mask 30gm

Mask, Skin Care

Joji Secret Young Cherry Revive Dull Skin Mask 30gm

Rated 0 out of 5

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Joji Secret Young Cherry Revive Dull Skin Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Strawberry Revitalizing Mask 30gm

Mask, Skin Care

Joji Secret Young Strawberry Revitalizing Mask 30gm

Rated 0 out of 5

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Joji Secret Young Strawberry Revitalizing Mask 30gm

35 AED

13% OFFFeatured

Joji Secret Young Peach Fresh & Firm Mask 30gm

Mask, Skin Care

Joji Secret Young Peach Fresh & Firm Mask 30gm

Rated 0 out of 5

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Joji Secret Young Peach Fresh & Firm Mask 30gm

35 AED

LATEST PRODUCTS

11% OFFFeatured

Lady Diana Strawberry Moisturizing Shower Gel 1000ml

Mask, Skin Care

Lady Diana Strawberry Moisturizing Shower Gel 1000ml

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Lady Diana Strawberry Moisturizing Shower Gel 1000ml

Treat your skin with Lady Diana strawberry shower gel to gently cleansing and moisturizing benefits. Infused with nourishing ingredients, this shower gel provides a rich lather that hydrates and leaves your skin feeling soft and smooth. Its non-irritating formula is perfect for sensitive skin, ensuring daily comfort and long-lasting hydration.

40 AED

10% OFFFeatured

Pretty Be Brightening & Exfoliating Body Wash With Turmeric Extracts 1000ml

Shower Gel, Skin Care

Pretty Be Brightening & Exfoliating Body Wash With Turmeric Extracts 1000ml

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Pretty Be Brightening & Exfoliating Body Wash With Turmeric Extracts 1000ml

Turmeric and Kojic acid are a powerful combination that can help cleanse and nourish your skin while enhancing its overall appearance.

The luxurious body wash lathers gently, effectively removing impurities and leaving your skin feeling refreshed and revitalized.

45 AED

18% OFFFeatured

Mekako Carrot 15Plus Shower Gel 510ml

Shower Gel, Skin Care

Mekako Carrot 15Plus Shower Gel 510ml

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Highlights:

Mekako Carrot 15Plus Shower Gel 510ml

Micro scrubbing shower gel to deeply clean and exfoliate the skin.

The action of CARROT OIL promotes a brighter, elastic, radiant, smoother, toned and young skin.

The WAX MICRO GRANULES gently remove dead cells present on skin surface, thus revealing extreme softness and luminosity.

Sweet and delightful fragrance.

70 AED

Scrubs, Skin Care

Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

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Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

20 AED

13% OFFFeatured

Pretty Cowry 24k Gold Whitening Cream 30ml

Creams, Skin Care

Pretty Cowry 24k Gold Whitening Cream 30ml

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Pretty Cowry Pearl Whitening Cream 30ml

Pearl Whitening cream cures tan, acne, acne spots & scars, open pores, pigmentation, under-eye circles and gives glowing and fair skin.

35 AED

25% OFFFeatured

Yoko Carambola Herbal Soap 120g

Bar Soap, Skin Care

Yoko Carambola Herbal Soap 120g

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Yoko Carambola Herbal Soap 120g

Experience the most innovative experience with Yoko, genuine starfruit herbal soap. Rich in the value of starfruit and aloe vera extracts. Gives a moisturizing touch to the skin Doesn’t make the skin feel dry and tight after showering. Helps remove dirt and excess oil. which is the cause of acne It also helps gently exfoliate skin cells. It is also rich in vitamin B3, vitamin E and vitamin C, helping to protect against premature aging. Gives the skin smooth, soft, pleasant to the touch, making the skin white and radiant naturally.

How to use: Rub to create foam. Use to clean face and body. Then rinse with clean water

15 AED

17% OFFFeatured

Skin Doctor Face & Body Turmeric Cream Scrub 200ml

Scrubs, Skin Care

Skin Doctor Face & Body Turmeric Cream Scrub 200ml

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Skin Doctor Face & Body Turmeric Cream Scrub 200ml

Exfoliating and moisturizing at once!

Skin Doctor Face & Body Coffee Cream Scrub’s unique formulae contains natural exfoliating particles and turmeric which gently exfoliate the skin without any side effects, for a radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

25 AED

11% OFFFeatured

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

Lotion, Skin Care

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

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QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

Fabulous and luxurious toning agent allying delicacy and performance, this unique care QEI+ signs your beauty by hydrating, by unifying and by limiting the dark spots, repairing all the imperfections by revealing the brightness of your skin. It reveals day after day in the perfection, a complexion of infinitely sublime beauty.

Directions for use:

The evening having cleaned carefully the skin with the tonic lotion, having applied the body milk to the dark zones, by massing slightly.

For an optimal result, we recommend you to add the serum to the Body Milk Or Innovative.

250 AED

43% OFFFeatured

Citro Clear Lightening Cream Tube 60ml

Creams, Skin Care, Tubes

Citro Clear Lightening Cream Tube 60ml

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Highlights:

Citro Clear Lightening Cream Tube 60ml

Citro Clear Cream tube is a revolutionary skin accelerator designed to lighten and brighten the skin. This clarifying gel helps to gently exfoliate the skin, removing impurities and excess oil, while also working to reduce dark spots and discoloration. The formula contains natural citrus fruit extract, apricot seed powder and allantoin to nourish and hydrate the skin. This gel will leave your skin feeling soft, smooth and more radiant. With regular use, you will experience a brighter, more even complexion.

20 AED

14% OFFFeatured

H20 Natural Lemon Lightening Beauty Body Cream 300ml

Creams, Skin Care

H20 Natural Lemon Lightening Beauty Body Cream 300ml

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H20 Natural Lemon Lightening Beauty Body Cream 300ml

H20 Jours Natural Lemon Cream is a nourishing cream designed to hydrate and protect the skin.

Enriched with natural ingredients like lemon extract and vitamin E, it helps to moisturize and brighten the skin, leaving it feeling soft, smooth, and refreshed.

With regular use, this cream can improve the overall texture and appearance of your skin, making it look more radiant and healthy.

Suitable for all skin types, it’s perfect for those who want to achieve soft, nourished, and glowing skin.

30 AED

PRODUCTS ON SALES

13% OFFFeatured

Fair & White Exclusive Whitenizer Shower Gel 1000ml

Shower Gel, Skin Care

Fair & White Exclusive Whitenizer Shower Gel 1000ml

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Fair & White Exclusive Whitenizer Shower Gel 1000ml

Re-awaken your senses and boost skin energy with this invigorating shower gel. Embraces dull skin with gentle polishing grains, removing dead skin cells and impurities, responsible for dry dull skin. Cleanses and refines, improving skin texture well tolerated by sensitive skin.lake and Build-Up Free!ö

F&W EXCLUSIVE invigorating Shower Gel with a delicate texture with Melon and Pomegranate extracts delivers a fine, rich foam that gently cleanses the skin. Its glamorous and sensual fragrance offers a feeling of well-being and freshness which lasts all day long.

65 AED

15% OFFFeatured

Queen Helene Cocoa Butter Hand and Body Lotion 946ml

Lotion, Skin Care

Queen Helene Cocoa Butter Hand and Body Lotion 946ml

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Queen Helene Cocoa Butter Hand and Body Lotion 946ml

This luxuriously rich, non-greasy lotion blends cocoa butter and pure lanolin to quench and relieve moisture-starved skin. Protects against the drying effects of sun and wind; helps diminish the appearance of wrinkles; and soothes the discomforts associated with stretched skin during and after pregnancy. Soothes and Softens. Extremely Dry Skin.

55 AED

6% OFFFeatured

So Lemon Brightening Anti-Dark Spot Face Serum Radiance Elixir 30ml

Serums, Skin Care

So Lemon Brightening Anti-Dark Spot Face Serum Radiance Elixir 30ml

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So Lemon Brightening Anti-Dark Spot Face Serum Radiance Elixir 30ml

Brightening Anti-dark Spot Face Serum

Pamper your complexion with this concentrate boasting a melt-in texture, formulated to target pigmentation spots, even out skin tone and combat dullness. This is the perfect choice to help visibly reduce dark spots and minor blemishes. For luminous, clarified, even-toned and radiantly beautiful skin.

85 AED

20% OFFFeatured

Fresh & White Beauty Cream with Honey And Avocado 25gm

Face Cream, Skin Care, Spot Corrector

Fresh & White Beauty Cream with Honey And Avocado 25gm

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Highlights:

Fresh & White Beauty Cream with Honey And Avocado 25gm

Fresh & White Beauty Cream is a targeted skin-brightening formula developed to visibly reduce dark spots, hyperpigmentation, and uneven skin tone. Made with carefully selected natural ingredients, it delivers real results without harsh chemicals.

This gentle yet effective cream combines kojic acid, arbutin, vitamin C, and soothing herbal extracts to help reduce melanin production—the pigment responsible for discoloration—while nourishing the skin. The result is a smoother, clearer, and more luminous complexion over time.

Perfect for anyone looking to enhance their natural glow, Fresh and White Beauty Cream also hydrates deeply, leaving the skin feeling soft, healthy, and refreshed.

20 AED

6% OFFFeatured

Fair & White Mix Maxi Body Brightening Kit 2in1 500ml

Lotion, Skin Care

Fair & White Mix Maxi Body Brightening Kit 2in1 500ml

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Fair & White Mix Maxi Body Brightening Kit 2in1 500ml

Treat your skin to a unique experience with this Care Duo, combining the protective efficacy of a nourishing lotion with the clarifying properties of a concentrated brightening, anti-dark spot and illuminating serum.
This innovative, make-your-own blend delivers a soft, creamy texture with a perfect balance of brightening and hydrating agents and an unforgettable fragrance.

The Result: The ultimate synergy to transform your daily routine into a unique, personalized skincare experience, for skin that’s satin-smooth, radiant, unified and luminous!

This kit includes:
1. A body Lotion base
2. A concentrated brightening serum to be poured into the Lotion bottle.

160 AED

17% OFFFeatured

YAZ Herbal + Natural White Beauty Cream 30gm

Face Cream, Skin Care, Spot Corrector

YAZ Herbal + Natural White Beauty Cream 30gm

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YAZ Herbal + Natural White Beauty Cream

Achieve a naturally brighter, smoother, and healthier-looking complexion with YAZ Herbal + Natural White Beauty Cream. Enriched with carefully selected herbal ingredients, this nourishing cream is designed to help improve skin tone, reduce the appearance of blemishes, and keep your skin soft, hydrated, and radiant.

Its lightweight, non-greasy formula absorbs quickly into the skin, providing long-lasting moisture while promoting a more even complexion. Suitable for both men and women, YAZ Herbal + Natural White Beauty Cream is gentle enough for everyday use and works well for all skin types.

Key Benefits

Helps brighten dull and uneven skin tone
Supports a naturally radiant complexion
Moisturizes and nourishes the skin
Helps reduce the appearance of blemishes and dark spots
Leaves skin feeling soft, smooth, and refreshed
Fast-absorbing, non-greasy formula
Suitable for all skin types

How to Use

Cleanse your face thoroughly before application. Apply a small amount of YAZ Herbal + Natural White Beauty Cream evenly to the face and neck, then gently massage until fully absorbed. Use twice daily, morning and evening, for the best results. For daytime use, apply sunscreen after the cream.

25 AED

11% OFFFeatured

Mamado Aromatherapy Lemongrass Oil 150ml

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Lemongrass Oil 150ml

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Mamado Aromatherapy Lemongrass Oil 150ml

Mamado natural lemongrass oil is a remedy that is habitually used to upkeep immune system health.

It is often used to help with jetlag, headaches and reduce stress.

It can also be used as a remedy for respiratory infections, stomach problem and athletes foot.

40 AED

29% OFFFeatured

Valera Massage Cream Breast Firming 300gm

Creams, Skin Care

Valera Massage Cream Breast Firming 300gm

Rated 0 out of 5

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Highlights:

Valera Massage Cream Buttocks

25 AED

5% OFFFeatured

Advanced Clinicals 5-in-1 Eye Serum 59ml

Serums, Skin Care

Advanced Clinicals 5-in-1 Eye Serum 59ml

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Advanced Clinicals 5-in-1 Eye Serum 59ml

Advanced Clinicals 5-in-1 Multi Correction Eye Serum utilizes Plant Collagen, Manuka Honey, Collodial Gold, and K3 Vitamin C to target five signs at once making your eyes look visibly renewed. Instantly hydrates skin while diminishing the look of dark circles, bags, puffiness, lines, and crepey eyelids. Our 5-in-1 Eye Serum helps reduce the appearance of wrinkles and crow’s feet while Plant Collagen dramatically improves elasticity to fight tired, saggy eyes.

95 AED

6% OFFFeatured

The Doux Get Honey Hair & Scalp Serum 59ml

Hair Care, Hair Oil

The Doux Get Honey Hair & Scalp Serum 59ml

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Highlights:

The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

85 AED

GIFT SET

22% OFFFeatured

Queen Elisabeth Shea Butter Hand & Body Lotion 400ml

Lotion, Skin Care

Queen Elisabeth Shea Butter Hand & Body Lotion 400ml

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Highlights:

Queen Elisabeth Shea Butter Hand & Body Lotion 400ml

Queen Elisabeth Shea Butter Lotion is rich in natural shea butter.

Helps protect skin from drying out, excellent for use on skin over-exposed to the elements.

Helps your skin restore and preserve essential moisture balance and elasticity.

Nourishes soothe and heal dry, irritated, or chapped skin. Also helps relieve stretchmarks.

35 AED

14% OFFFeatured

Nature White Luxe Cream 287gm

Creams, Skin Care

Nature White Luxe Cream 287gm

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Highlights:

Nature White Luxe Cream 287gm

Nature White Luxe Cream is a luxurious skincare product that provides intense hydration and nourishment to the skin.

It helps to brighten the skin and reduce the appearance of fine lines and wrinkles.

This cream is suitable for all skin types.

30 AED

22% OFFFeatured

Palmer's, Cocoa Butter Formula with Vitamin E, Massage Cream for Stretch Marks 125g

Creams, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Massage Cream for Stretch Marks 125g

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Palmer’s, Cocoa Butter Formula with Vitamin E, Massage Cream for Stretch Marks 125g

Palmer’s® Massage Cream helps visibly improve skin elasticity and reduce the appearance of stretch marks. Pure Cocoa Butter and Shea Butter, Natural Oils, Collagen, Elastin and Lutein keep skin moisturized and supple for 48 hours allowing skin to stretch more easily. Widely recommended for stretch marks during and after pregnancy or weight fluctuation. This cream concentrate formula is ideal for stretch mark prone areas such as tummy, hips, thighs and bust.

*Based on an 8 week in-home trial by 102 female panelists aged 18 to 49

Suggested use

Apply all over skin, concentrating on stretch mark prone areas such as tummy, hips, thighs and bust. Massage liberally into skin twice daily.

35 AED

Veet Gold 100% Nature Essential Oil, Body Corrector Vitamin C Soap, Whitening & Glowing, SPF15, 250g

Bar Soap, Skin Care

Veet Gold 100% Nature Essential Oil, Body Corrector Vitamin C Soap, Whitening & Glowing, SPF15, 250g

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Veet Gold 100% Nature Essential Oil, Body Corrector Vitamin C Soap, Whitening & Glowing, SPF15, 250g

15 AED

15% OFFFeatured

IQueen Glossy Lux Large Oval Detangler Hair Brush 65x225mm

IQueen Glossy Lux Large Oval Detangler Hair Brush 65x225mm

Hair Accessories, Hair Care, Accessories

IQueen Glossy Lux Large Oval Detangler Hair Brush 65x225mm

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IQueen Glossy Lux Large Oval Detangler Hair Brush 65x225mm

With a semi-sheer amber ombré finish, this brush reveals natural wood grains beneath a glossy, polished surface for a touch of luxury. Flexible nylon bristles with ball tips gently detangle wet or dry hair without pain, while the dense bristle layout boosts efficiency. Heat-resistant ionic nylon reduces frizz, locks in moisture, and adds shine.

Oval Shape, Large Size, Overall Width: 65mm, Length: 225mm

55 AED

17% OFFFeatured

Skineal Tripple Action Cream 15gm

Creams, Skin Care

Skineal Tripple Action Cream 15gm

Rated 0 out of 5

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Skineal Tripple Action Cream 15gm

Vixa Skineal is a trusted skincare solution in a compact 15g tube, designed to provide relief and protection for various skin conditions. Formulated with a blend of soothing and healing ingredients, including antifungal and antibacterial agents, Vixa Skineal helps to alleviate itching, irritation, and inflammation associated with conditions such as athlete’s foot, ringworm, and eczema. Whether you’re dealing with dry, cracked skin or fungal infections, Vixa Skineal offers targeted relief and promotes healing, restoring your skin to its natural health and vitality. Compact and convenient, it’s perfect for on-the-go use, so you can keep it handy for whenever skin issues arise. Trust Vixa Skineal to care for your skin and bring you comfort and relief whenever you need it

25 AED

25% OFFFeatured

Vaseline Blueseal Cocoa Butter Rich Conditioning Petroleum Jelly 100ml

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Cocoa Butter Rich Conditioning Petroleum Jelly 100ml

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Vaseline Blueseal Cocoa Butter Rich Conditioning Petroleum Jelly 100ml

Keeps lips moisturised, preventing them from chapping

Offers your skin gentle protection to safeguard it against dryness

Leaves your skin feeling soft, smooth and moisturised

15 AED

14% OFFFeatured

Sunny Isle Root Repair Growth Oil 118ml

Hair Care, Hair Oil

Sunny Isle Root Repair Growth Oil 118ml

Rated 0 out of 5

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Sunny Isle Root Repair Growth Oil 118ml

Sunny Isle JBCO Root Repair Hair Growth Oil Damage Reversal Formula 4oz will rejuvenate your root follicles! Our powerful blend of the most potent all natural ingredients provides maximum growth, strength, and nourishment.

60 AED

29% OFFFeatured

Amalico Vitamin C Lightening Face Serum 30ml

Serums, Skin Care

Amalico Vitamin C Lightening Face Serum 30ml

Rated 0 out of 5

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Amalico Vitamin C Lightening Face Serum 30ml

AMALICO FACE SERUM helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

25 AED

6% OFFFeatured

Makari Baby Cleansing Milk 1000ml

Lotion, Skin Care

Makari Baby Cleansing Milk 1000ml

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Makari Baby Cleansing Milk 1000ml

Loved by parents, our best selling 2-in1 Cleansing Milk infused with Sweet Almond Oil and Calendula Extract can be used daily as a gentle body wash or as a dry skin-softening lotion. This wet / dry nourishing formula soothes the baby’s dry skin, eczema and any irritations.

How to use:
-Ideal for the care of delicate and sensitive skin
-For newborn babies and up
-Wet baby’s body with warm water. Apply cleansing with your hand or washcloth. Rinse
-As a dry lotion, apply after baby’s bathor anytime your baby has dry skinCaution: Product contains almonds. In case of irritation or allergic reaction, discontinue use and consult your pediatrician

150 AED

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