Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Moroccan Oil Organic Bath Soap Bucket Oud 850ml

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Moroccan Oil Organic Bath Soap Bucket Oud 850ml

Oud Organic Bath Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.

The Moroccan Oil Bath Soap is a luxurious, moisturizing soap that combines the nourishing benefits of Moroccan oil with natural ingredients to cleanse and hydrate your skin.

Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.

Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.

Offers a gentle yet effective cleanse, removing dirt and impurities while maintaining the skin’s natural moisture balance.

Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

40 AED

13% OFFFeatured

Laser White Foot Scrub White Rose 500gm

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Laser White Foot Scrub White Rose 500gm

Laser White Foot Scrub White Rose, Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub., This essential exfoliating …

35 AED

6% OFFFeatured

Mekako Prestige 15Plus Milk Body Whitening 400ml

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Mekako Prestige 15Plus – Milk Body Whitening 400ml

The use of COLLAGEN conveniently associated with the skin whitening agent 15PLUSTM makes this special milk the perfect solution to keep skin young and lighten skin tone.

Used regularly on a daily basis it restores a uniformly toned complexion whilst protecting and hydrating the skin.

The rich, smooth texture and the pleasant fragrance provide a moment of gratication to indulge yourself with twice daily, preferably in the morning and at night.

80 AED

8% OFFFeatured

Aqua Rich Daily Moisturizing Body Oil 300ml

Oils & Moisturizer, Skin Care, Spot Corrector

Aqua Rich Brightening Body Oil 300ml

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Aqua Rich Brightening Body Oil 300ml

Radiant Hydration and Even-Tone Perfection

Infused with a blend of brightening plant oils and antioxidants, this illuminating body treatment helps fade dark spots, smooth uneven texture, and protect the skin from environmental dryness. It nourishes from within, improving suppleness and promoting a soft, luminous finish. Perfect for daily use, it delivers a light, breathable glow that feels natural and luxurious.

Ideal for all skin types, this non-sticky formula enhances the skin’s natural tone while keeping you moisturized for hours. Its warm, soothing scent lingers subtly, elevating your skincare routine into a moment of pure glow therapy. Feel hydrated, radiant, and confident all day long—every day. For best results, layer it after your daily bath when the skin is still slightly damp, and pair it with the complementary body lotion, body wash, and face cream for a complete radiance routine.

Usage Instructions

Apply onto clean, damp skin after bathing for best absorption. Massage gently in upward, circular motions until fully absorbed. Use daily or as desired for all-over hydration and glow. Combine with matching lotion or body wash for enhanced results.

Usage Warnings

For external use only. Avoid contact with eyes; rinse if contact occurs. Discontinue use if irritation appears. Keep out of reach of children. Store in a cool, dry place away from sunlight.

120 AED

15% OFFFeatured

Kingsley House Skincare Aqueous Cream for Sensitive Skin 500ml

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Kingsley House Skincare Aqueous Cream for Sensitive Skin 500ml

Kingsley House Skincare Aqueous Cream for intensive skin hydration and it is rich in fatty acids, vitamin E and antioxidants. These nutrient rich extracts assets with hydrating and protecting dry, sensitive skin whilst improving firmness and vitality.

Can be used as an emollient to soften, soothe and rehydrate the skin. Can also be used as a skin cleanser. Suits sensitive skin types, including children.

Directions:

Apply frequently to the skin and massage in thoroughly. Repeat application as often as required.

55 AED

13% OFFFeatured

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Body Gel, Oils & Moisturizer, Skin Care

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

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Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin. Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion. Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation. Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

7% OFFFeatured

Precious Skin Thailand AC Touch Up Mask, Acne Care, Oil Control & Brightening 30gm

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Precious Skin Thailand AC Touch Up Mask, Acne Care, Oil Control & Brightening 30gm

Precious Skin Thailand AC Touch Up Mask 30g is specially formulated for acne-prone and oily skin. It helps reduce breakouts, control excess oil, and brighten dull skin for a fresh, smooth, and clear complexion. Gentle yet effective, this mask provides soothing care while improving overall skin texture.

Highlights

Targets acne and blemishes
Controls excess oil and shine
Brightens dull and uneven skin tone
Soothes and nourishes skin
30g size – convenient for daily or weekly use

70 AED

27% OFFFeatured

Red Fox Tub Obutter Moisturizing Cream 341gm

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Red Fox Tub Obutter Moisturizing Cream 341gm

Red Fox Cocoa Butter Moisturizing Creme contains real Cocoa Butter in a SUPER RICH formula that is ideal for all types of skin applications. Red Fox Tub or butter cocoa butter moisturizing cream. It can be used all over the body to prevent dryness and flaking.

40 AED

8% OFF

Pretty White Booster Lightdrop Radiance Activating Serum

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Pretty White Booster Lightdrop Radiance Activating Serum

Strengthens the clarifying action of treatments Activates the radiance of the complexion

Refines skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates

230 AED

13% OFFFeatured

Donkey Milk Face Wash Blue 150ml

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Donkey Milk Face Wash Blue 150ml

The Donkey Milk Face Wash, a gentle yet effective cleanser that revitalizes and rejuvenates your skin. Infused with the nourishing properties of donkey milk, this face wash is rich in natural Vitamin E and Collagen, providing deep cleansing, gentle exfoliation, and soothing repair. It’s designed to leave your skin feeling refreshed, smooth, and hydrated.

Key Benefits:

Deep Cleansing: Effectively removes dirt, impurities, and makeup without stripping the skin’s natural oils.
Gentle Exfoliation: Uncovers a brighter, smoother complexion by removing dead skin cells.
Soothes and Repairs: Calms irritated skin and promotes healing, perfect for sensitive or stressed skin.
Hydrates and Moisturizes: Leaves skin feeling soft, nourished, and hydrated without any dryness.
Brightens Skin Tone: Improves overall skin tone and helps reduce the appearance of dark spots or uneven pigmentation.
Clears and Dredges Pores: Helps clear clogged pores, reducing their size for a smoother, more refined appearance.

Features:

Donkey Milk: Rich in essential vitamins and minerals that nourish and repair skin, promoting a healthy glow.
Natural Vitamin E and Collagen: Known for their antioxidant properties, they help hydrate, firm, and repair the skin.
Gentle Formula: Ideal for daily use, suitable for all skin types, including sensitive skin.
Fragrance-Free: Designed for sensitive skin, it is non-irritating and gentle.

35 AED

PRODUCTS ON SALES

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25% OFFFeatured

Baby Powders, Kids & Baby Care, Powders, Skin Care

Sebamed Baby Powder 100g

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Sebamed Baby Powder 100g

The absorbent property of the formula with rice starch refreshes and protects baby’s skin, making it dry and velvety soft It allows the skin to breathe naturally, without clogging skin pores. Helps to prevent friction. Reduce the effects of rubbing and chafing. Prevents nappy rash. Allantoin reduce irritation. Clinically and dermatologically proven.

15 AED

10% OFFFeatured

PrettyBe Moisturising and Nourishing Shea Butter Lotion 550ml

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PrettyBe Moisturising and Nourishing Shea Butter Lotion 550ml

45 AED

8% OFFFeatured

Hair Care, Hair Treatment, Shampoo

Skin Doctor Argan Shampoo 500ml

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Skin Doctor Argan Shampoo 500ml

Extra hydrating hair thickening shampoo that enhances the shine and softness of the hair and reduce its fall.

Skin Doctor Argan Shampoo has been developed with rich ingredients of Argan Oil with moisturizing and softening properties to enhance the shine and softness of the hair and increase its vitality and reduce its fall. It also maintains the natural balance of hair components for a healthy and vibrant appearance throughout the day.

How to use:

Apply Skin Doctor shampoo on wet hair and massage gently. Leave for 3 minutes then rinse well with water.

55 AED

22% OFFFeatured

Valera Avocado Mud Mask

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Valera Avocado Mud Mask

35 AED

17% OFFFeatured

Moroccan Oil Moroccan Soap Eucalyptus 250ml

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Moroccan Oil Moroccan Soap Eucalyptus 250ml

Experience a luxurious cleansing ritual with Moroccan Oil Moroccan Soap Eucalyptus.

Infused with the purifying essence of eucalyptus, this traditional and 100% natural Moroccan black soap deeply cleanses, nourishes, and exfoliates the skin.

Its rich, creamy texture helps remove impurities while leaving your skin soft, refreshed, and revitalized.

For All Skin Type: A Black Moroccan Soap blended with EUCALYPTUS OIL.

It gives a calming aromatic herbal blend that is stimulating and refreshing, providing a relaxing bathing experience possible.

25 AED

13% OFFFeatured

Moroccan Oil Face and Body Sugar Scrub With Olive 500ml

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Moroccan Oil Face and Body Sugar Scrub With Olive 500ml

The Moroccan Oil Face and Body Sugar Scrub with Olive is a luxurious exfoliating scrub that combines the natural goodness of Moroccan oil and olive oil to deeply nourish and revitalize the skin.
Exfoliates and Refines Skin Texture: The sugar crystals remove dead skin cells, leaving the skin smoother and more even-toned.
Deep Hydration: Olive oil and Moroccan oil work together to deeply hydrate the skin, keeping it soft and nourished.
Promotes Radiant Skin: Regular use helps to reveal a glowing, refreshed complexion, as well as smoother, healthier skin on the body.
Soothes and Calms: The rich oils help to soothe irritated or dry skin, providing relief and a soft, smooth finish.
Non-Drying: The scrub moisturizes while exfoliating, ensuring the skin is hydrated rather than stripped of its natural oils.

35 AED

13% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Niacinamide 10% + Zinc 1% Serum 30ml

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Malika Niacinamide 10% + Zinc 1% Serum 30ml

Get ready to glow — the Malika way. Malika Niacinamide 10% + Zinc 1% Serum is a water-based, multitasking niacinamide serum for face that targets pores, dark spots, oiliness, and uneven tone — all in one lightweight formula. Powered by vitamin B3 niacinamide, this is your daily essential for clearer, smoother, more radiant skin.

Fades Dark Spots & Uneven Tone: A potent niacinamide serum for dark spots that visibly reduces hyperpigmentation, age spots, and post-acne marks. B3 niacinamide works by interrupting melanin transfer — delivering a noticeably brighter, more even complexion with consistent use.

Controls Oil & Clears Blemishes: Formulated as a pure niacinamide serum for acne and oily skin — niacinamide 10% regulates sebum production and zinc 1% keeps blemish-prone areas in check. The ideal niacinamide serum for oily skin that mattifies without stripping moisture.

Strengthens Skin Barrier: This serum niacinamide formula reinforces the skin’s natural barrier — locking in moisture, calming irritation, and reducing redness. Works as a niacinamide ceramide serum to keep skin deeply hydrated, balanced, and protected from environmental stressors.

Smooths Texture & Minimizes Pores: Niacinamide 10% + zinc together improve skin texture, visibly minimize enlarged pores, and enhance overall skin smoothness — giving skin a refined, porcelain-like finish. A true serum with niacinamide that delivers real, visible results.

How to Use: Apply 2–3 drops to clean, dry skin once or twice daily — morning or night — after cleansing and before moisturizer. Follow with SPF in the morning. Compatible with hyaluronic acid, peptides, and other hydrating ingredients for an enhanced korean niacinamide serum-style routine.

35 AED

20% OFFFeatured

Asantee Rice Milk & Turmeric Soap Bar Luxurious Body Soap 125gm

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Asantee Rice Milk & Turmeric Soap Bar Luxurious Body Soap 125gm

Soft & Moisturized Skin – Our Asantee Rice Milk & Turmeric Soap Bar is expertly crafted with nourishing rice milk and potent turmeric to keep your skin smooth, hydrated, and pampered. Experience the ultimate skin transformation with every wash!

Acne & Combination Skin Solution – Discover clearer, healthier skin with our body soap’s unique blend, specifically targeting acne and combination skin issues. Say goodbye to imperfections and hello to confidence!

20 AED

17% OFFFeatured

Body Mist, Fragrances

Reborn Shot Coconut Body Mist 250ml

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Reborn Shot Coconut Body Mist 250ml

25 AED

13% OFFFeatured

A Bonne 2in1 Spa Milk Salt Tube 350gm

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A Bonne 2in1 Spa Milk Salt Tube 350g

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantoin. It removes dirt deposits and dead Skin cells from you body, giving you a new and radiant skin.

* Moisturizing Spa Salt

* Whitening Yogurt

* Smooth & Baby Skin

✔ Natural Exfoliating

✔ Natural Anti Bacteria

✔ Natural Smooth & Radiant

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

35 AED

GIFT SET

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11% OFF

Oils & Moisturizer, Skin Care

Bio Oil Skincare Oil Natural 200ml

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Bio Oil Skincare Oil Natural 200ml

Bio-Oil Skincare Oil (Natural) is an all-natural product clinically proven to help improve the appearance of scars and stretch marks. Its unique formulation is also highly effective for uneven skin tone, ageing and dehydrated skin. The formulation is 100% natural.

Benefits

For Scars and Stretch Marks

Helps to improve the appearance of new and existing scars.

Helps to prevent the formation and improve the appearance of existing stretch marks formed during pregnancy, teenage growth spurts or periods of rapid weight gain.

With regular application, Bio-Oil helps to improve the appearance of uneven skin tone.

For Aging and Dry Skin

85 AED

18% OFFFeatured

Pure Indian White Whitening Serum 80ml

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Pure Indian White Whitening Serum 80ml

Pure Indian White Whitening Serum is formulated with Glutathione 150G injection to enhance skin whitening process and the skin a beautiful glow.

Pure Indian White Whitening Serum Ingredients

Propylene glycol, Glycerin, Sodium Metabisulfate, Vitamin E, AHA, Fragrance, EDTA, Cetyl Alcohol, Dimethicone, Gluta Terminal White+

45 AED

14% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Menthol Refresh Anti-Dandruff Shampoo 600ml

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Head & shoulders Smooth and Silky Anti-Dandruff Shampoo 600ml

Gentle and pH-balanced shampoo for daily use

For all hair types, even colored or chemically-treated

Leaves hair up to 100% dandruff-free

Helps to soften and restore dry, frizzy hair to a silky-smooth look

Gentle and pH-balanced shampoo with conditioner for daily use

30 AED

14% OFFFeatured

Valera Face Serum Licorice

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Valera Face Serum Licorice

30 AED

17% OFFFeatured

Anti Stretch Marks, Skin Care, Spot Corrector

IVEY Gold Beauty Cream 5 Days Formula

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IVEY Gold Beauty Cream 5 Days Formula

Ivey Skin Care Gold Beauty Cream.
Intense Nourishing Serum Enriched Cream.
Flawless & Radiant Glow multi Brightening Formula.

Ivey skin care gold beauty cream is a special formula extracted from Nature’s best herbs,It helps in Nourishing skin,fade dark marks ,even complexion and combat skin dryness.

Directions :Before bed time ,clean face with clean water, massage the cream in circular motion until absorption.

25 AED

25% OFFFeatured

Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

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Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

Skin Doctor Papaya & Safflower Spa Soap gently cleanses and purifies the skin and gives a refreshing sensation to your shower with a stimulating scent. It nourishes, moisturizes and brightness your skin.

How to use:

Gently rub and apply to your face and body at bath time, then rinse off.

15 AED

10% OFF

Hair Care, Hair Treatment

PrettyBe Hot Oil Cream Mix Fruit 1000ml

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PrettyBe Hot Oil Cream Mix Fruit 1000ml

45 AED

18% OFFFeatured

Gluta-C Intense Whitening Toner 100ml

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Gluta-C Intense Whitening Toner 100ml

Boost your skin’s radiance with Gluta-C Intense Skin Whitening Toner

It balances skin’s pH while delivering potent whitening with Glutathione and Vitamin C. Gentle for daily use, it refines pores, evens skin tone and reduces dark spots. Ideal for a fresh, glowing complexion without the harshness of alcohol.

Anti-Aging & Antioxidant

Moisturizing & Pore Minimizing

Alcohol-Free & Paraben-Free

45 AED

7% OFFFeatured

Cleansers, Skin Care, Tonners

QEI+ Paris Active Performance Facial Cleanser Toner 500ml

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QEI+ Paris Active Performance Facial Cleanser Toner 500ml

In the brand Active Performance Multi-action,QEI+ has elaborated a cleansing and anti-bacterial lotion. This lotion, rich with sweet almond oil and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess. With its astringent complex, it tightens the pores of the skin and eliminate the dead cells. Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from Active Active Performance Multi-action range. Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the Active Performance Multi-action creams.

280 AED

22% OFFFeatured