Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

UB Koko Jennifer Hand & Body Lotion 473ml

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UB Koko Jennifer Hand & Body Lotion 473ml

A creamy moisturizing lotion with tea tree oil alpha hydroxy & pro vitamin to help keep your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing, massaging lightly into skin.

55 AED

11% OFFFeatured

Mask, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Deep Moisturizing Masque 326ml

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Shea Moisture Raw Shea Butter Deep Moisturizing Masque 326ml

The Raw Shea Butter Deep Moisturizing collection, enriched with a unique Raw Shea Butter blend, satisfies your thirsty curls’ and coils’ needs, achieving an incredible healthy-looking, soft mane straight out of the shower!

This ultra-hydrating treatment also features Sea Kelp and Argan Oil to deeply condition dry hair while restoring natural lipids and delivering 6X** more moisture, creating an ideal environment for curls to thrive. Perfect for those transitioning from chemically treated to natural hair.

40 AED

31% OFFFeatured

LightenUp Plus Active Lightening Cream 100ml

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LightenUp Plus Active Lightening Cream 100ml

Experience the power of LightenUp Active Lightening Cream, your perfect ally in the fight against dark pigmentation issues. This potent cream promotes a lighter and brighter even skin tone, fades brown spots, and lightens unwanted discoloration, revealing a more radiant complexion.

Directions: Apply a thin layer of the cream directly on brown spots or uneven skin tone on dry, cleansed skin, preferably at night.

Warnings: Avoid the eye area during application. For optimal results and to prevent further skin discoloration, follow up with our Sun Screen LightenUp Anti-Aging daily during and after treatment.

Key Ingredients: Alpha Arbutin and Glycerin.

45 AED

33% OFFFeatured

Skin Doctor Honey & Milk Soap 100gm

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10 AED

22% OFFFeatured

Valera Sandalwood Body Lotion

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Valera Sandalwood Body Lotion

35 AED

25% OFFFeatured

Cleansers, Tonners, Skin Care

COSRX BHA Blackhead Power Liquid 100ml

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COSRX BHA Blackhead Power Liquid 100ml

An essence to exfoliate, brighten, and whiten the skin. It provides a deep cleanse to care the pores within, and clear the skin with whitening effects for a more even skin tone.

4% natural BHA component gently eliminates blackheads and dead skin cells. It effectively penetrates into the skin and cleans up clogged pores. Also it helps skin to rebuild its moisture shield.

– Must be used with sunscreen in daylight.

– Do not use BHA products if you are allergic to aspirin.

– Do not use BHA liquid with any other highly concentrated AHA, BHA or Vitamin C products.

75 AED

14% OFFFeatured

Amalico Body Lotion Green Tea Leaf for All Skin Brightening And Smoothening 500ml

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Amalico Body Lotion Green Tea Leaf for All Skin Brightening And Smoothening 500ml

Introducing the AMALICO Body Lotion, available in a convenient 500ml size. This luxurious lotion comes in two delightful variations: Zaban and Green Leaf Tea. The Zaban variant offers a soothing and refreshing scent, while the Green Leaf Tea variant provides a calming and invigorating fragrance

30 AED

5% OFFFeatured

Creams, Moisturizers, Skin Care

Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

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Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

Neutrogena developed Retinol Boost Day Cream with SPF15 under the supervision of dermatologists to combat the visible signs of aging. Its formula contains carefully selected ingredients that work together to tighten the skin and enhance its radiance by reducing the appearance of wrinkles, the effects of dryness, and age spots. The formula of this protective cream allows pure retinol to penetrate deep into the skin to fight the visible signs of aging and protect against aging resulting from exposure to the sun, thus improving its health and radiating a more youthful appearance. It should be noted that this Neutrogena cream achieved remarkable results for all the women included in the tests.

Benefits and features:

The formula of this cream for the skin of the face and neck contains a group of effective ingredients, including pure retinol.

It is a form of vitamin A and has been scientifically proven to increase collagen production and promote surface skin cell regeneration. like that,

Over time, the formula helps fight fine lines, dullness, wrinkles, and age spots to improve skin texture and enhance overall radiance.

All of these benefits are guaranteed by Neutrogena thanks to the combination of pure retinol, myrtle extract known for its ability to rejuvenate the skin, and hyaluronic acid, which is effective in deeply moisturizing the skin and enhancing its plumpness.

Efficacy of the cream:

Within 1 week*: Improves skin texture (+28% **) and evens skin tone (+24% **).

Within 4 weeks*: Smoothes wrinkles and reduces the appearance of fine lines (-22.2% **).

Within 8 weeks*: reduces the appearance of spots and pigmentation (-33.3% **).

According to clinical tests on 38 women who used the cream once daily for 8 weeks.

Average percentage of improvement.

How to use:

Once daily, apply two squeezes of cream to the palm and massage gently onto the face and neck.

95 AED

10% OFFFeatured

BNB Rice Extract Face Wash 120ml

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BNB Rice Extract Face Wash 120ml

Rice Face Wash is a gentle yet effective cleanser that nourishes and hydrates your skin while brightening your complexion. Infused with natural rice extract, this face wash removes impurities and excess oil, leaving your skin feeling refreshed and soft.

This gentle Rice Extract Facewash is designed to cleanse and nourish the skin, leaving it refreshed and hydrated. Packed with natural rice extract, it helps remove impurities, excess oil, and dirt while maintaining the skin's moisture balance. Ideal for all skin types!

Benefits:

Gently cleanses and hydrates the skin
Brightens the complexion and evens out skin tone
Soothes and calms irritated skin
Provides SPF 30 protection to shield from harmful UVA & UVB rays
Smooths and softens the skin while reducing the appearance of fine lines
Free from harsh chemicals like hydroquinone and mercury, ideal for sensitive skin

45 AED

17% OFFFeatured

Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

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Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

Ever Sheen Cocoa Butter Set.This set is for a softer younger feelings skin. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry irritated chapped or sunburned skin.

100 AED

PRODUCTS ON SALES

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14% OFFFeatured

Mask, Skin Care

ActiveX Coffee Facial Mud Mask 500ml

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ActiveX Coffee Facial Mud Mask 500ml

Energize your skin with ActiveX Facial Mud Mask 500ml in the Coffee variant. This invigorating mud mask is infused with the rich aroma of coffee, known for its exfoliating and energizing properties. It gently exfoliates, removes impurities, and revitalizes the skin, leaving it smooth, refreshed, and renewed. Indulge in the rejuvenating experience of ActiveX Facial Mud Mask Coffee.

30 AED

17% OFFFeatured

Biocos Whitening Face Wash with Milk Extracts & Vitamin E Cleanses & Brightens Skin

Face Cream, Spot Corrector, Skin Care

Biocos Whitening Face Wash with Milk Extracts & Vitamin E Cleanses & Brightens Skin

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Biocos Whitening Face Wash with Milk Extracts & Vitamin E Cleanses & Brightens Skin

Deep Cleansing & Hydration: Gently removes dirt and oil while keeping your skin moisturized with glycerin and tocopheryl acetate, leaving your face refreshed and glowing. Perfect for daily use.
Skin Whitening & Brightening: Infused with glutathione and vitamin C, this face wash brightens your skin tone, reduces dark spots, and promotes a radiant, youthful glow with every wash.
Anti-Acne & Clear Skin: Helps prevent acne and breakouts with the power of salicylic acid, targeting clogged pores and oily skin, for a clear, smooth complexion.
Nourishing with Milk Extracts: Packed with milk extracts, this face wash offers a rich, multivitamin boost to nourish and hydrate your skin, leaving it soft, smooth, and visibly refreshed.

25 AED

10% OFFFeatured

Fruit of the Wokali Collagen Neck Cream, Tightens And Lifts The Neck Skin, Anti-Wrinkle, Firming, Softens The Skin 120ml

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Fruit of the Wokali Collagen Neck Cream, Tightens And Lifts The Neck Skin, Anti-Wrinkle, Firming, Softens The Skin 120ml

Fruit Of The Wokali Professional Care Firming Lifting Collagen Neck Cream Tightens And Lifts Neck Skin Anti-Wrinkle Neck Line Firming And Lifting A Super Transforming, Rejuvenating And Firming Cream, Designed To Help Smooth The Skin Of The Neck And Décolleté By Reducing The Appearance Of Fine Lines And Wrinkles Improves Skin Elasticity, Softness And Hydration To Reduce The Appearance Of Horizontal Lines On The Neck, Helps Improve The Look And Feel Of The Skin Sculpting, Helps Improve The Appearance, While Contouring The Look Of The Jawline And Neck Areas Cont

45 AED

18% OFFFeatured

White Secret Lightening Face and Body Soap 500gm

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White Secret Lightening Face and Body Soap 500gm

White Secret Lightening Face and Body Soap, weighing 500 grams, is specially formulated to cleanse the skin effectively while addressing multiple skin concerns. Made with natural ingredients, it supports smoother-looking skin by helping to minimize the appearance of blemishes, stretch marks, pimples, and wrinkles. This soap is designed for those who want a product that cares for their skin while promoting a fresh, clean feel after each use.

Ideal for daily cleansing, this soap works on both the face and body, ensuring thorough removal of dirt and impurities. It helps reduce visible signs of aging, leaving the skin feeling refreshed without dryness.

Its gentle formula supports healthier-looking skin over time, making it suitable for various skin types. Whether you are looking for a product to address specific skin concerns or just to maintain clean and balanced skin, this soap offers an effective solution.

45 AED

10% OFFFeatured

Fruit of the Wokali Brightening And Antioxidant Body Scrub With Strawberry Extract 600gm

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Fruit of the Wokali Brightening And Antioxidant Body Scrub With Strawberry Extract 600gm

Fruit of the Wokali Strawberry Natural Sherbet Scrub (Strawberry and Sweet Cream Body Scrub)

Product type: “Sherbet” type body scrub / Brightening and antioxidant treatment

Main ingredients:

Strawberry Extract: A natural source of antioxidants and Vitamin C that help to protect, beautify and brighten skin tone.
Sugar: A natural, fine-grained exfoliant that effectively and gently polishes away dead skin cells.
Sweet Cream: A moisturizing base that provides a creamy texture, preventing irritation and nourishing the skin during the process.

Main benefits:

Radiant Renewal: Removes the dry, dull layer of skin, revealing noticeably softer, smoother, and more radiant skin.
Juicy Hydration: Thanks to the properties of strawberry, the skin recovers its essential moisture, looking fresh and revitalized after rinsing.
Illuminating Power: The Vitamin C present in the fruit helps to even out skin tone and restore the natural radiance of tired skin.
Nutrition and Balance: Deeply nourishes the surface layers while balancing hydration levels, ensuring a silky feel.
Stimulation of Circulation: The action of the massage with sugar boosts microcirculation towards the skin surface, promoting regeneration and firmness.
Sensory Experience: Its sweet fragrance of fresh strawberries activates the senses, turning the bath into a revitalizing spa moment.

45 AED

17% OFFFeatured

Face Cream, Skin Care

Jhalak Anti Marks 5 In 1 Cream

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Jhalak Anti Marks 5 In 1 Cream

JHALAK ANTIMARKS reduces the appearance of marks, scars, and blemishes. It lightens dark spots, smooths scars, provides deep hydration and nourishment and promotes even skin tone. The formula has been clinically proven to deliver remarkable results and is safe for all skin types, including sensitive ones.

JHALAK ANTIMARKS is easy to use, allowing you to incorporate it into your daily skincare routine effortlessly. The journey to flawless, mark-free skin begins with JHALAK ANTIMARKS, allowing you to elevate your confidence and embrace a brighter, more radiant self.

25 AED

14% OFFFeatured

Arena Gold Beauty Serum 5ml

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Arena Gold Beauty Serum 5ml

How to use Serum:

Take a pea-sized amount (about 3-4 drops) of a face serum from the dropper onto your palms Spread it between your palms without rubbing the product too much dab the serum all over your face and neck using small and gentle tapping motions. Wait for a couple of minutes before continuing with your skincare regime. You can also use it by mixing it with cream.

30 AED

20% OFFFeatured

Hair Care, Hair Styling Products

Cantu Shea Butter Hair Dressing Pomade 113g

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Cantu Shea Butter Grow Strong Strengthening Treatment 180ml

Cantu Shea Butter Grow Strong Strengthening Treatment is a strengthening treatment specifically designed for weakened and brittle hair. This formula contains high-quality shea butter and nourishing ingredients to strengthen, repair and revitalize hair.

The Strengthening Treatment helps to reduce hair breakage and promote hair growth. It penetrates deep into the hair structure to repair damaged areas and strengthen the hair. The hair becomes more resistant to breakage and feels healthier and stronger.

Cantu Shea Butter Grow Strong Strengthening Treatment can be used as a weekly intensive treatment or as a leave-in treatment. Apply a generous amount of treatment to damp hair, concentrating on problem areas. Leave in for 15-30 minutes and then rinse thoroughly or leave in to work its nourishing effects.

The treatment’s formula does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter Grow Strong Strengthening Treatment and pamper your hair with intensive care and strengthening. Enjoy healthy and strengthened hair that is more resistant to breakage and looks naturally beautiful!

40 AED

10% OFFFeatured

Yong Chin X3 Collagen Serum 30gm

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Yong Chin X3 Collagen Serum 30gm

Unlock ageless beauty: embrace the collagen revolution

YC X3 Collagen Serum is a specially formulated concentrated serum that contains collagen, promoting a more youthful appearance by moisturizing, improving skin conditions, nourishing, and providing anti-aging benefits. Enhance your skin’s whitening effect and achieve smoother skin with the power of natural ingredients.

How to use:

Apply the serum to your face and gently massage it into the skin for optimal absorption. Use twice daily, in the morning and at night, after cleansing.

45 AED

13% OFFFeatured

Difeel Batana Premium Hair Oil 237ml

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Difeel Batana Premium Hair Oil 237ml

Elevate your hair care routine with Difeel Premium Hair Oil, expertly crafted to restore vitality and shine to damaged hair.

This luxurious oil is enriched with a nourishing blend of strengthening ingredients that help repair breakage, encourage healthy hair growth, and revive lackluster strands. Lightweight yet deeply moisturizing, it smooths frizz, seals split ends, and enhances your hair’s natural radiance without weighing it down.

Perfect for all hair types in need of a restorative boost, this premium formula leaves your hair soft, strong, and beautifully resilient.

Helps restore and repair damaged, brittle hair
Promotes healthier, stronger hair growth
Revives natural shine and enhances radiance
Smooths frizz and seals split ends
Lightweight formula won’t weigh hair down
Deeply nourishes and hydrates all hair types
Made in the USA with high-quality ingredients

HOW TO USE
Hair Oil should be applied 2 times a week overnight or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

175 AED

GIFT SET

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17% OFFFeatured

Scrubs, Skin Care

JUUCEE Citrus Breeze Body Salt Scrub 250gm

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JUUCEE Citrus Breeze Body Salt Scrub 250gm

JUUCEE Citrus Breeze Body Salt Scrub 250g is a salt scrub that gently exfoliates the skin, leaving it soft, smooth, and radiant, while providing a refreshing citrus scent.

25 AED

6% OFFFeatured

Veetgold Snail White Whitening Shower Bath 1000ml

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Veetgold Snail White Whitening Shower Bath 1000ml

Veetgold – Snail White Whitening Shower Bath Contains Snail extract that can clear away dirt and redundant oils from the skin, keep the skin moist and care for the skin for a long time, and keep skin refreshing, exquisite, fair and smooth.

How to use: Take the appropriate amount of this product on your palm(or on the bath ball), apply it around your body, and massage it to make it produce rich foam, then rinse your body with water.

Polishing
Glowing
Clears Black Spots
Clears stretchmarks
Anti-aging
Controls Oil
All Skin Type
Whitening

INGREDIENTS: Deionized Water, Sodium Laureth Sulfate, Cocamide Dea, Cocamidopropyl Betaine, Glycol Distearate, Snail Extract, Pearl Extract, Glycerin, Citric Acid, Sodium Chloride, Disodium EDTA, Methylchloroisothiazolinone,

Methylisothiazolinone, Fragrance.

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops If irritation persists, consult a physician or pharmacist to reach of children. Store at 15-30°C.

85 AED

14% OFFFeatured

Disaar Isolation Sunscreen SPF 90 80ml

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Disaar Hair Growth Shampoo Ginger 200ml

Rich in vitamin E, fatty acids, phenols, easy to absorb, moisturizing, tender and shiny, cold pressing, hair control, repair damaged hair, repair dry and bifurcate hair ends, reduce dandruff, improve hair dry, rash, dark and other problems.

30 AED

11% OFFFeatured

Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

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Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

Face masks are great additions to any skincare routine to target specific skin care concerns. Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

Face masks are occlusive meaning they blanket the skin, delivering benefit ingredients to improve the appearance and or quality of the skin. Always apply a face mask to clean, dry skin so you’re not layering a face mask over dirt and bacteria.

40 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

White Gold Anti-Marks Whitening Pearl Face Cream 30gm

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White Gold Anti-Marks Whitening Pearl Face Cream 30gm

Cream Extra Whitening” contains potent and healthy nurturing properties, which allows you to get rid of most skin-related issues. Anti-Marks Cream Extra Brightening is the only source to get fresh mark-free, freckle free pinkish glowing, young & glair even tone healthy skin. White Gold Anti Marks Extra Whitening Cream 30gm is good for all skin types and the best results.

Highlights

Cream Extra Whitening” contains potent and healthy nurturing properties, which allows you to get rid of most skin-related issues.
Anti-Marks Cream Extra Brightening is the only source to get fresh mark-free, freckle free pinkish glowing, young & glair even tone healthy skin.
White Gold Anti Marks Extra Whitening Cream 30gm is good for all skin types and the best results.

20 AED

14% OFFFeatured

Reborn Soothing Facial Toner With Milk & Rose 500ml

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Reborn Soothing Facial Toner With Milk & Rose 500ml

30 AED

13% OFFFeatured

Skin Doctor Vita-C Whitening Toner 250ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

14% OFFFeatured

Pretty Cowry Aloe Vera Serum 30ml

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Pretty Cowry Aloe Vera Serum 30ml

Infused with aloe Vera extract that efficiently allows your skin to neutralise free radicals

Fights against the anti-aging signs of your skin, rendering a youthful and radiant look

Renders a flush and subtle feel with a flawless texture to your skin after application

30 AED

17% OFFFeatured

Biocos Neem Hydrating Mist Acne Relief & UV Protection Facial Spray

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Biocos Neem Hydrating Mist Acne Relief & UV Protection Facial Spray

UV Shielding Formula: Infused with Neem Water, provides natural UV protection, keeping your skin safe and healthy.
Acne & Blemish Control: Neem’s antibacterial properties help reduce acne and clear blemishes for a smoother complexion.
Brightens Skin: Grapefruit Water enriches this mist, targeting dark circles and enhancing skin’s natural brightness.
Soothes Inflammation: Juniperberry Water calms irritated skin, making it ideal for sensitive or inflamed skin types.
Detoxifies and Refreshes: A quick spritz detoxifies and revives your skin throughout the day, suitable for all skin routines.

25 AED

10% OFFFeatured

Topicrem CICA Soothing Repair Cream 40ml

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Topicrem CICA Soothing Repair Cream 40ml

Discover the exceptional care of Topicrem CICA Soothing Repair Cream, a 40ml formula designed to nurture and restore your skin’s natural barrier. Ideal for sensitive and irritated skin, this cream offers a velvety texture that melts effortlessly into the skin, leaving no greasy residue. Free from any overwhelming fragrance, it envelops your senses with a subtle, calming touch.

Thanks to its unique formulation, this cream provides immediate relief from discomfort while promoting long-term skin resilience. Enriched with the soothing power of panthenol, it actively helps to calm the skin, reducing redness and irritation. Additionally, the inclusion of copper and zinc further supports skin repair by reinforcing its natural defenses. With each application, your skin feels comforted, hydrated, and visibly healthier. Allow yourself the pleasure of a skincare routine that not only pampers but also protects, ensuring your skin remains soft, smooth, and beautifully balanced.

How to use

Apply Topicrem CICA Soothing Repair Cream morning and evening on the face and neck, or any area of the body needing soothing car

45 AED