Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Queen Helene Cocoa Butter Face and Body Cream 425gm

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Queen Helene Cocoa Butter Face and Body Cream 425gm

This luxuriously rich, non-greasy creme blends cocoa butter and lanolin to quench and relieve moisture-starved skin. Protects from dryness caused by over-exposure; helps diminish the appearance of wrinkles; and soothes discomforts of stretched skin during and after pregnancy.

Queen Helene Cocoa Butter Face & Body Creme delivers intense, soothing moisture to extremely dry skin. Our creamy blend of cocoa butter and pure lanolin nourishes dry patches and leaves your skin feeling softer and smoother. In addition to restoring moisture, our non-greasy formula is also effective at reducing the appearance of fine lines and wrinkles and soothing stretched skin during and after pregnancy. Queen Helene is proud that our products are not tested on animals. Includes one 15 oz jar of Queen Helene Cocoa Butter Face & Body Creme. Queen Helene brand has been a leader in quality and beauty products for professional and personal use since 1930. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation.

45 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Soap Shea Butter Whitening Soap 125gm

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Valera Soap Shea Butter Whitening Soap 125gm

10 AED

10% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Naturalle Intense Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-pc Set

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Makari Naturalle Intense Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-pc Set

Get this Makari Naturalle Intense Extreme 4-pc Set and save 5%

Unveil your skin’s natural beauty with this brightening 3-pc botanics gift set formulated with skin-enriching Shea Butter and SPF15. For Dry to Normal Skin Types

Gently fades dark spots, age spots and melasma
Nourishes and moisturizes skin
Smooths fine lines, wrinkles & rough areas of skin
Evens skin tone and delivers a luminous complexion
Protects against sun damage and environmental aggressors

Set includes:

Toning Soap: Cleanse and exfoliate skin
Toning Cream: Moisturize and protect against sun damage
Body Lotion: Nourishes, evens tone and provides sunscreen
Toning Serum: Correct dark spots and even skin tone

990 AED

14% OFFFeatured

Yong Chin Papaya Peel Off Mask 100ml

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Yong Chin Papaya Peel Off Mask 100ml

Deeply cleanses oil and dirt from pores and allows moisture to be absorbed into the skin.

YC Papaya Peel of Mask deep cleans oil and dirt from pores and allows moisture to be absorbed into the skin. This vitalizing facial mask with anti-oxidant helps to peel-away impurities from the skin without over drying. Even troubled or tired skin is left feeling energized. Peel away blemishes to leave a healthy, glowing Skin. Vitamins of fruit removes impurities, dead tissues and firms up the skin.
It is suitable for all skin types to re-balance the skin functions.
Make your skin looks clean, softer, firmer and smoother with a fresh and healthy glow.

How to use:

Gently apply over cleansed skin (avoiding eye area). Wait 10-15 minutes or until mask dries thoroughly. Remove by peeling off in an upward motion starting at jaw line. Use once or twice a week for better result.

30 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Cowry Strawberry Face & Body Wash 300ml.

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Pretty Cowry Strawberry Face & Body Wash 300ml.

Exfoliate your skin with strawberry face and body scrub. The natural extracts of strawberry contain beneficial nutrients for your skin. It provides a softer and glowing skin that will make you feel confident. Keep your skin healthy.

45 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care, Sunscreen

Eveline Amazing Oils Sun Oil SPF10 with Tan Accelerator 150ml

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Eveline Amazing Oils Sun Oil SPF10 with Tan Accelerator 150ml

The Eveline Amazing Oils Sun Oil SPF 10 with Tan Accelerator is a luxurious sun oil that combines sun protection with tan-enhancing benefits.

This sun oil contains tan-boosting ingredients that help speed up the tanning process by enhancing your skin’s natural ability to develop a deeper, more even tan.

With SPF 10, this sun oil offers moderate sun protection, helping to shield your skin from UVB rays and reduce the risk of sunburn while you bask in the sun.

SPF 10 Protection.
Enriched with natural oils.
Suitable for All Skin Types.
Non-Greasy & Fast-Absorbing.
Moisturizes and nourishes the skin.

65 AED

20% OFFFeatured

Skin Doctor Rosemary Mint Ultra Moisturizing Soap 100gm

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Skin Doctor Rosemary Mint Ultra Moisturizing Soap 100gm

Infused with biotin, it purifies and revives.

Skin Doctor Rosemary Mint Ultra Moisturizing Soap is a specially formulated purifying and reviving formula for everyday use. It helps skin retain its moisture and leaves it feeling healthy, refreshed and hydrated.

How to use:

Rub the soap bar onto you wet skin and gently massage to create a fine lather, then rinse off.

20 AED

18% OFFFeatured

Queen Elisabeth Cocoa Butter Hand & Body Cream 500ml

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Queen Elisabeth Cocoa Butter Hand & Body Cream 500ml

A natural blend of cocoa butter and pure lanoline with a non-greasy moisturizing texture. Here’s introducing Queen Elisabeth Cocoa Butter Hand & Body Cream, which helps protect your skin from the sun and is also excellent for skin that is over-exposed to the wind and sun. The Queen Elisabeth Cocoa Butter cream soothes and softens drily irritated chapped or skin burnt areas. It can also help relieve your stretched skin during and after pregnancy.

45 AED

25% OFFFeatured

Cocopulp Clarifying Soap With Coconut Oil 180gm

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Cocopulp Clarifying Soap With Coconut Oil 180gm

Cocopulp is a range of clarifying treatments enriched with coconut oil. It clarifies your skin by eliminating its spots and preventing their appearance. Coconut oil, known for its softening and moisturizing properties, makes your skin soft, smooth and silky. Gradually your complexion becomes clearer, more even and harmonious

15 AED

25% OFFFeatured

Curcuma Method Lightening Soap 180gm

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Curcuma Method Lightening Soap 180gm

Benefits:
Deeply cleanses and removes impurities
Exfoliates dead skin cells and reveals skin radiance
Prepares the skin for the action of other products
Soft, supple, and radiant skin

15 AED

PRODUCTS ON SALES

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14% OFFFeatured

Feminine Care, Skin Care, Personal Care

Silky Cool Feminine Intimate Wash Gentle Hygiene Solution for Sensitive & Normal Skin 250ml

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Silky Cool Feminine Intimate Wash Gentle Hygiene Solution for Sensitive & Normal Skin

250ml

Discover the ultimate solution for intimate hygiene and freshness with Silky Cool Feminine Intimate Wash. Specially formulated for sensitive and normal skin, this 250 ml wash provides gentle care for the external genital area, leaving your skin feeling healthy and revitalized.

Key Benefits

Daily Freshness: Ensures hygiene and a long-lasting fresh feeling throughout the day.
Gentle Formula: Ideal for sensitive and normal skin, providing soothing care without irritation.
Versatile Use: Safe for daily use or as often as needed for your comfort.
Warnings & Storage
- Avoid contact with eyes. In case of eye contact, rinse thoroughly with water.
- Store in a cool place at room temperature (25–30°C).
- Keep out of reach of children.
- For external use only.
  Note: The image displays two products for illustrative purposes only. However, each purchase includes only one product provided at the time of sale.

30 AED

12% OFFFeatured

CeraVe Resurfacing Retinol Serum 30ml

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CeraVe PM Facial Moisturizing Lotion Ultra Lightweight 89ml

CeraVe PM Facial Moisturizing Lotion has an ultra-lightweight, unique formula that moisturizes throughout the night and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skins natural moisture and niacinamide to help calm skin. Oil-free. Non-comedogenic. Fragrance-free. Gentle, non-irritating formula Key Ingredients: MVE Technology: This patented delivery system continually releases moisturizing ingredients for 24-hour hydration Ceramides: Essential for healthy skin, ceramides help restore and maintain the skins natural barrier Hyaluronic Acid: This ingredient attracts hydration to the skins surface and helps the skin retain moisture Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin. Brand Story By CeraVe

75 AED

4% OFFFeatured

Medicube Kojic Acid Turmeric Vita Capsule Cream 53gm

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Medicube Kojic Acid Turmeric Vita Capsule Cream 53gm

Transform dull, uneven skin into a radiant glass-skin glow with medicube Kojic Acid Turmeric Vita Capsule Cream, an advanced Korean brightening moisturizer specially designed to target dark spots, acne marks, hyperpigmentation, and uneven skin tone. Powered by a potent blend of Kojic Acid, Turmeric Extract, Niacinamide 5%, and Vitamin C vita capsules, this innovative capsule cream melts into the skin upon application to deliver active ingredients deeply for visible brightening and smoother texture.

The unique capsule technology facial cream helps protect the brightening ingredients until use, maximizing freshness and effectiveness. Kojic acid works to visibly fade pigmentation and post-acne scars, while turmeric provides antioxidant and soothing support to calm stressed skin. Niacinamide and Vitamin C help boost radiance, refine pores, and improve skin clarity, making this one of the best dark spot corrector creams for glowing skin.

Its lightweight gel-cream texture is enriched with 8 types of hyaluronic acid, ceramide NP, and allantoin, delivering long-lasting hydration without heaviness. Skin feels plump, soft, and smooth while the moisture barrier stays protected. Perfect for daily use, this Korean capsule cream for hyperpigmentation leaves your skin looking brighter, healthier, and more even after every use.

125 AED

10% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 205gm

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Sulfur-8 Medicated Hair & Scalp Conditioner 205gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

135 AED

10% OFFFeatured

Crave Lemon Pure Whitening Lotion 500ml

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Crave Lemon Pure Whitening Lotion 500ml

Crave Lemon Pure Whitening Hand + Body Lotion is a refreshing brightening lotion that helps lighten dark spots, even out skin tone, and keep the skin soft and smooth. Infused with lemon extract, it revitalizes dull skin, reduces discoloration, and delivers a clean, radiant glow with daily use.

Benefits

1. Brightens and Evens Skin Tone
Formulated with lemon extract and other brightening ingredients that help fade dullness, dark spots, and uneven patches for a cleaner, more uniform glow.
2. Softens and Smooths the Skin
Provides lightweight hydration that keeps the skin soft, smooth, and supple without feeling greasy — perfect for daily use on hands and body.
3. Refreshes and Revitalizes the Skin
The fresh lemon formula leaves the skin feeling energized, refreshed, and naturally radiant while improving overall skin clarity.

45 AED

11% OFFFeatured

Lait Selfie 24H Booster Tone Lightening Serum 100ml

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Lait Selfie 24H Booster Tone Lightening Serum 100ml

Lait Selfie 24H Booster Tone Body Milk, serum and facial cream With Alpha Arbutin Collagen contains 3 products formulated with avant-garde components to remove stains and blemishes from the skin.
Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion. Collagen rejuvenates and nourishes the skin.
Apply twice a day on a clean body.

80 AED

8% OFFFeatured

Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

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Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

Reveal radiant, protected skin with Cathy Doll L-Glutathione Magic Cream, a top-rated sunscreen in Thailand, Korea, and Vietnam. This multifunctional Brightening sunscreen is more than just sun protection—it’s a skin-brightening, moisturizing, and cooling solution designed for daily use on both the face and body.

Powerful Sun Protection:

Formulated with a high sun protection factor of SPF 50 PA+++, this cream offers broad-spectrum defense against harmful UVA and UVB rays. With up to 8 hours of protection, it helps shield your skin during extended sun exposure, making it perfect for beach days, swimming, or outdoor activities. The formula resists water, ensuring it won’t easily wash off when wet.

Skin Brightening Formula:

Enriched with L-Glutathione, a powerful antioxidant, this cream actively works to whiten and brighten the skin. It helps reduce the appearance of dark spots and uneven skin tone by inhibiting free radical activity and improving skin clarity over time. With each application, skin appears brighter, smoother, and more luminous.

Instant Cooling & Lightweight Texture:

The cream features a unique misty water-molecule texture that provides a refreshing cooling sensation upon contact. Its light, non-greasy consistency allows it to be absorbed quickly into the skin without leaving any sticky or heavy residue. This makes it ideal for all climates and suitable for everyday wear.

Multi-Use, All Skin Types:

Perfectly designed for both face and body, Cathy Doll Magic Cream is suitable for all skin types, including sensitive skin. Whether you need protection on your face, neck, arms, or legs, this cream delivers consistent, even coverage with visible brightening effects.

How to Use:

Apply an appropriate amount to areas needing sun protection, such as the face, neck, arms, and legs.
Gently massage for 3 to 5 minutes until fully absorbed.
For best results, apply 15–30 minutes before sun exposure.

55 AED

31% OFFFeatured

Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Conditioning Spray Oil 150ml

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Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Conditioning Spray Oil 150ml

Essential nutrient system with natural antioxidants for maximum fullness, shine & a balance scalp.

Palmer’s® Olive Oil Formula® Shine Therapy system perfectly nourishes dull, frizzy hair and dry scalp to maximize fullness and improve manageability.

Why your hair will love olive oil and Jamaican black castor oil

Cold Pressed Extra Virgin Olive Oil: Packed with antioxidants, preserves hydration while smoothing strands and minimizing frizz creating softer, shinier, more manageable hair. Olive Oil also soothes tightness to support a healthy scalp foundation.

Jamaican Black Castor Oil: Helps rid the scalp of environmental toxins creating an optimal foundation for growing hair. It also locks in moisture and promotes fuller strands.

Suggested use

Spray directly onto damp or dry hair and scalp. Massage gently.

45 AED

8% OFFFeatured

Skin Care, Spot Corrector

PanOxyl Clarifying Exfoliant 2% Salicylic Acid 118ml

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PanOxyl Clarifying Exfoliant 2% Salicylic Acid 118ml

Enjoy acne-free skin with Panoxyl Clarifying Exfoliant.

Its formula gently exfoliates the skin because it contains salicylic acid.

Effectively rejuvenates skin cells and purifies the skin from dead skin cells.

pH balanced formula to maintain skin moisture.

Suitable for all skin types, especially oily, sensitive and acne-prone skin.

Regulates the accumulation of oils in the skin.
High concentration exfoliation.
Lightweight formula.
Rich in antioxidants.
Deeply cleanses pores.
Noticeable result.
Protects the skin from acne.
Soothes irritated skin.
Purifies the skin from impurities.
Improves skin radiance.
Fast absorbing formula.
Reduces skin redness.
Dermatologist recommended formula.

60 AED

14% OFFFeatured

Shower Gel, Skin Care

Ujooba Papaya Exfoliating Body Wash 500ml

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Ujooba Papaya Exfoliating Body Wash 500ml

Experience the tropical freshness of papaya with Ujooba’s Exfoliating Body Wash. Infused with 100% natural exfoliants and papaya extracts, this body wash gently exfoliates your skin, helping to remove dead skin cells and impurities while leaving it soft, smooth, and rejuvenated.

Papaya is known for its skin-brightening properties, making this body wash ideal for those who want a radiant, glowing complexion. Suitable for all skin types, it provides a refreshing cleanse that hydrates and revitalizes your skin.

Key Features:

Contains 100% natural exfoliants
Enriched with papaya extracts for brightening effects
Leaves skin soft, smooth, and radiant
Ideal for all skin types

How to Use:
Apply a generous amount of body wash onto wet skin. Massage gently over the body in circular motions, then rinse thoroughly with water. Use daily for smooth, glowing skin

30 AED

GIFT SET

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13% OFFFeatured

Hair Care, Shampoo

Reborn Coconut Silk Protein Shampoo 1000ml

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Reborn Coconut Silk Protein Shampoo 1000ml

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

20% OFFFeatured

Face Cream, Skin Care

Noor Gold Whitening Beauty Cream

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20 AED

17% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula 30gm

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Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula 30gm

Achieve a radiant and even-toned complexion with Sandal Extra Brightening HD+ Beauty Cream. This 4-in-1 skincare solution includes a beauty cream, soap, capsule, and serum, working together to reduce pigmentation, scars, and acne spots. Enriched with powerful brightening and nourishing ingredients, it deeply hydrates and rejuvenates your skin, leaving it smooth, glowing, and youthful. Perfect for daily use, this all-in-one beauty kit is your key to flawless skin. Embrace the glow with Sandal Extra!

25 AED

25% OFFFeatured

Skin Doctor Acne Clear Soap 100gm

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Skin Doctor Acne Clear Soap 100gm

Penetrates pores to eliminate most acne and blemishes, plus controls and clears excess oil.

Herbal Skin Doctor Acne Clear Soap is specially formulated for adult skin with breakout problems. The unique Formula combines Salicylic Acid, Retinyl Palmitate and Vitamin C, E and A. Salicylic Acid unclogs pores and Retinly Palmitate improves skin texture and clarity. Vitamin C and E acts as antioxidants to allow skin to heal existing blemishes. This treatment penetrates pores to eliminate most acne and blemishes, plus controls and clears excess oil.

How to use:

Apply onto wet face and gently massage thoroughly and rinse off. Use in the morning and at night.

15 AED

17% OFFFeatured

Dr Rashel Collagen Elasticity & Firming Primer Serum 100ml

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Dr Rashel Collagen Elasticity & Firming Primer Serum 100ml

Firming , increase collagen production, anti wrinkle.

Benefits: The hydrolyzed collagen extract works to increase skin elasticity, locks in water and resists the signs of aging, helps firm, plumps and hydrates skin, helps to regain youthful skin. Performing a firming and lifting effect, by boosting collagen synthesis, skin looks smoother, and firmer.

How to use:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare before applying your makeup/foundation. It can be used as an effective primer. It can also be layered as a spot treatment for heavily textured areas on the skin. This will leave your skin brightened, blurred, and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

6% OFFFeatured

Eveline White Prestige 4D Whitening Daily Intimate Gel 250ml

Feminine Care, Personal Care

Eveline White Prestige 4D Whitening Daily Intimate Gel 250ml

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Eveline White Prestige 4D Whitening Daily Intimate Gel 250ml

A daily gel for the intimate area formulated with FRACTO ILLUMI LASER cutting-edge technology with Lumiwhite Complex that breaks down the melanin accumulated at the place to whitens the area.
Enriched with lactic acid and chamomile extracts that gently washes the sensitive area and moisturize it up to 48h after using.
Free from alcohol, soap, and colorants, and suitable for all skin types, even sensitive.

It refreshes the skin leaving it smooth and moisturized.

85 AED

Bio Perfect Light Cream 280ml

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Bio Perfect Light Cream 280ml

Lightening Beauty Cream With vitamin E and natural carrot extracts

Skin lightening beauty milk with vitamin E and carrot natural extracts is a fast action skin fairness. Results in light, soft complexion, smooth and satiny skin. Bio Perfect Light, Lightening Beauty milk, is very rich in Vitamin E and carrot natural extracts the lightening cream penetrates the surface layers of the skin, eliminates impurities and undesirable task and promoting good skin hydration. A feast for the eyes.

How to Use: Apply daily after bath. Daily use morning and evening gives your skin a new shine a soft complexion smooth and satiny.

30 AED

B.B. Clear 5 In 1 Lightening Care Lotion 300ml

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B.B. Clear 5 In 1 Lightening Care Lotion 300ml

B.B.Clear combines de-pigmenting plant-base ingredients with exfoliating efficiency of fruity acids. it improves the appearance of skin and help repair dark spots and sun damage for younger-looking, silky skin. it lighten your skin while revitalizes and makes it smooth and beautiful radiance. Adapted to all skin types

40 AED

14% OFFFeatured

D.E.S 5.5 Lightening Cream with Baobab Oil 125ml

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D.E.S 5.5 Lightening Cream with Baobab Oil 125ml

Concentrated in baobab oil, DES lightening beauty cream hydrates, reduces spots and makes the skin infinitely soft. Its extra rich formula enhances the radiance of the complexion, brightens the skin and improves its luminosity. Pleasantly scented, DES guarantees a clear and luminous complexion.

30 AED

Pyary Hand Made Papaya Herbal Soap 75g

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Pyary Hand Made Papaya Herbal Soap 75g

Mixed with coconut oil, the pyary ayurvedic toilet soap comes across as the most aromatic skin protector whose silky lather soothes even the most sensitive skin. Turmeric contains essential oil, curcumin oil and is an indispensable ingredient in certain skin care preparations. Besides external application turmeric is also administered internally as stimulant and it is absolutely harmless natural ingredient. Every cake of pyary soap passes through rigorous control tests. The peerless home-spun manufacturing system, based on through experience uses blending methods that retains the glycerine contents and ensure soft-lathering properties.

12 AED