Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Perlay Goldie Sensitive Cream 85gm

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Perlay Goldie Sensitive Cream 85gm

Goldie Pearl Perlay Armpit and between-the-legs discoloration can be treated with Perlay Goldie Sensitive Cream.

It produces rapid whitening because it is rich in collagen and milk’s beneficial properties.

Made for extremely sensitive skin with skin-loving components

Antioxidants abundant in this product help to rejuvenate and reenergize dull skin.

Are you sick of addressing stains and other issues under your armpits and between your legs on your own?

Your concerns can be solved with Perlay Goldie Sensitive Cream, so don’t worry! It is light in weight and deeply penetrates the skin to address the issue.

40 AED

Enchanteur Perfumed Shower Gel Rose Oud Amour 250ml

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Enchanteur Perfumed Shower Gel Rose Oud Amour 250ml

20 AED

3% OFFFeatured

Bismid Skin Glowing Bath with Carrot Oil 2000ml

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Bismid Skin Glowing Bath with Carrot Oil 2000ml

Bismid Skin Glowing Carrot Bath Gently Cleanses, Nourishes, and Exfoliates the Skin. It also Revitalizes your Skin Leaving You Feeling Clean, Fresh, and Moisturized Throughout the Day.

160 AED

14% OFFFeatured

Eskinol Classic Facial Cleanser 225ml

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Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

25% OFFFeatured

Morocco Skin Clarifying Bar Soap 200gm

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Morocco Skin Clarifying Bar Soap 200gm

15 AED

14% OFFFeatured

ActiveX Gold Face & Body Scrub 500ml

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ActiveX Gold Face & Body Scrub 500ml

Experience the luxurious radiance of ActiveX Face & Body Scrub 500ml in the Gold variant. This indulgent scrub is infused with gold particles, known for their rejuvenating properties. It gently exfoliates and revitalizes the skin, leaving it looking radiant and refreshed. Elevate your skincare routine with the opulence of gold and indulge in a rejuvenating experience with ActiveX Face & Body Scrub Gold.

30 AED

9% OFFFeatured

Joji Secret Young Milky Gluta Hyaluronic Body Lotion 500ml

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Joji Secret Young Milky Gluta Hyaluronic Body Lotion 500ml

50 AED

14% OFFFeatured

Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

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Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

7% OFFFeatured

Dr Meinaier Mango Whitening Sugar Scrub 650gm

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Dr Meinaier Mango Whitening Sugar Scrub 650gm

Indulge your skin in tropical luxury with DR MEINAIER’s Mango Shea Sugar Whitening Scrub. This exfoliating body scrub combines natural sugar crystals with nourishing shea butter and mango extract to gently buff away dead skin cells, revealing smoother, brighter, and more radiant skin.

65 AED

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Sunny Isle Jamaican Black Castor Oil Pure Butter with Tea Tree Oil 118ml

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Sunny Isle Jamaican Black Castor Oil Pure Butter with Tea Tree Oil 118ml

Sunny Isle Jamaican Black Castor Oil is now… Pure butter! The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into Pure Butter!

The conversion of Jamaican Black Castor Oil into Pure Butter Is Revolutionary and the first of its kind. 100% natural. Zero fillers added. Enjoy all the benefits of JBCO Pure Butter with the restorative essence of Tea Tree Oil.

55 AED

PRODUCTS ON SALES

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5% OFFFeatured

Lotion, Skin Care

Clear Essence Exclusive Brightening Tonic Lotion 236ml

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Clear Essence Exclusive Brightening Tonic Lotion 236ml

A deeper cleanse for a more radiant, even toned glow!

Clear Essence® Exclusive Brightening Tonic Lotion uses a non-alcoholic formula after normal cleansing to ensure complete removal of makeup, bacteria, and oiliness for a clear and refreshing skin feel. Our very special Brightening Tonic Lotion gives the complexion a toned and refined appearance, visibly reducing the appearance of dark spots and hyperpigmentation for a more even Glow.

Skin Concern: Acne, oily skin

Recommended Skin Type: Oily to normal

Used For: Cleansing away dirt and oil left behind from first step cleansing

For Use On: Face and neck

285 AED

6% OFFFeatured

Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

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Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

Active Caviar Drip Kojie San Skin Lightening Shower Gel combines luxurious skincare ingredients like caviar and kojic acid to help even out skin tone, reduce dark spots, and reveal a brighter complexion. Perfect for all skin types, this 1000ml shower gel is designed to nourish, purify, and maintain skin’s natural oil balance, enhancing both hydration and exfoliation. Dermatologist-tested and formulated for sensitive areas, it provides a gentle yet effective cleansing experience that fights blemishes, dark acne marks, and hyperpigmentation while leaving skin smooth and refreshed.

150 AED

11% OFFFeatured

Xtreme Collection Exfoliating Turmeric Face & Body Scrub 500ml

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Xtreme Collection Exfoliating Turmeric Face & Body Scrub 500ml

Brightening & revitalizing for smoother skin with fresh glow.

How to use

Moisturize the skin and then apply the scrub, except the eyes. Massage it gently & then rinse with water.

40 AED

4% OFFFeatured

Medicube Deep Vita C Pad 70Pads 150gm

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Medicube Deep Vita C Pad 70Pads 150gm

The Medicube Deep Vita C Pad is a daily brightening treatment pad soaked in high-concentration Vitamin C essence. Designed to deliver powerful antioxidants directly to the skin, these dual-textured pads help exfoliate dead skin cells while boosting radiance, evening out skin tone, and targeting dark spots and dullness. Enriched with 7 types of vitamins and gentle exfoliants, it revitalizes tired-looking skin and enhances overall clarity and glow.

Benefits:

Brightens and evens out skin tone
Helps fade dark spots and pigmentation
Gently exfoliates dead skin cells
Boosts skin radiance and glow
Provides antioxidant protection with Vitamin C
Improves skin texture and smoothness

115 AED

13% OFFFeatured

Skin Doctor Herbal Vitamin C Facial Serum 50ml

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Skin Doctor Herbal Vitamin C Facial Serum 50ml

A potent brightener and elasticity booster free from silicone, mineral oils, paraben and synthetic colorants.

A premium facial serum by Skin Doctor is an ideal serum to soothe and calm the skin. Vitamin C facial serum is an excellent nourishing treatment which contains natural Niacinamide, Allantoin and Hyaluronic Acid which act as a whitening agents and reduce stain, freckles and help to improve uneven skin tone. Vitamin C contains powerful antioxidants to neutralize free radicals from external environment and makes the skin visibly smooth and natural looking.
This serum provides long-lasting support and whitening to the skin, improves the look of dull, tired and prematurely aging skin.
– Free of silicone
– Free of mineral oils.
– Free of paraben.
– Free of steroids.
– Free of synthetic colorants.
This product is suitable for all skin types including sensitive skin.

35 AED

13% OFFFeatured

Valera Mud Mask Nila Zarka

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Valera Mud Mask Nila Zarka

35 AED

11% OFFFeatured

Xtreme Collection Bakhour & Almond Gel Scrub 500ml

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Xtreme Collection Bakhour & Almond Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Bakhour & Almond, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Bakhour & Almond Gel Scrub 500m

40 AED

4% OFFFeatured

&Honey Silky Smooth Moisture Shampoo 440ml

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&Honey Silky Smooth Moisture Shampoo 440ml

A smoothing shampoo that detangles & straightens hair
Retains moisture in hair, making it silky smooth & easy to comb through with fingertips
Cleanses scalp & hair gently yet effectively
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Made with 3 types of honey: 50% Manuka honey from New Zealand, 30% Himawari Honey from Myanmar & 20% raw honey from Japan
Contains organic argan oil, golden silk, hyaluronic acid & keratin for nourishing effect
Focuses on repairing frizz, dull & fried hair
Scented with a fragrance of honey & fresh fruit
Leaves hair hydrated, shine & healthy
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

115 AED

13% OFFFeatured

Clean & Clear Natural Bright Fairness Cream with SPF12 50ml

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Clean & Clear Natural Bright Fairness Cream with SPF12 50ml

Get this cream from Clean & Clear, with a formula suitable for sensitive skin and moisturizing that lasts all day.

It features a sun protection factor of 12.

It contains cherry extract, which is rich in vitamins, to give your skin a natural glow.

It is oil-free and formulated with cedar oil extract to control your skin’s balance throughout the day.

Suitable for everyday use.
Suitable for sensitive skin.
Dermatologically tested formula.
Effective skin brightening within 4 weeks of use.
Reduces skin shine.

35 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.03 Pure Dark Blond 100ml

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Bolony Hair Color Cream 6.03 Pure Dark Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

GIFT SET

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18% OFFFeatured

Lotion, Skin Care, Tubes

Caretone Lightening Body Cream 500ml

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Caretone Lightening Body Cream 500ml

Caretone is a lightening and unifying body milk speciall

A true innovation in the field of lighteners, Caretone brightens the complexion while preventing the appearance of new pigment spots on the skin.

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A true innovation in the field of lighteners, Caretone brightens the complexion while preventing the appearance of new pigmentary spots on the skin.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Hand & Foot Glowing Cream

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Arena Gold Hand & Foot Glowing Cream

How to use Cream : Wash your hands and feet with a gentle cleanser or water and pat them dry.
• Take a pea-sized amount of the cream for each hand or foot.
• Massage the cream onto the skin in circular motions, focusing on darkened or rough areas like knuckles, heels, and toes.
• For best results, apply twice daily – in the morning and before bedtime.
• Allow the cream to fully absorb before putting on socks or shoes to avoid transfer.

25 AED

11% OFFFeatured

Kanza Whitening Body Lotion 550ml

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Kanza Whitening Body Lotion 550ml

The Kanza Whitening Body Lotion moisturises skin and makes skin soft and young. It protects your skin against acne, pimple and sunrays, gives pretty and gorgeous look after every use

40 AED

10% OFFFeatured

JUUCEE Pear Petal Body Lotion 450ml

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JUUCEE Pear Petal Body Lotion 450ml

JUUCEE Pear Petal Body Lotion 450ml is a juicy body lotion that moisturizes and gently nourishes the skin, leaving it smooth and soft. The pear scent provides a refreshing and relaxing feeling.

45 AED

14% OFFFeatured

Washami Nourishing Body Lotion with Shea Butter Deep Hydration & Smooth Skin 500ml

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Washami Nourishing Body Lotion with Shea Butter Deep Hydration & Smooth Skin 500ml

Experience deep nourishment with the Nourishing Body Lotion with Shea Butter 500ml. This ultra-hydrating formula is enriched with natural shea butter, known for its ability to moisturize, protect, and restore dry skin. It absorbs quickly without leaving a greasy feel, making it perfect for everyday use. Regular application helps to smooth rough patches, improve skin elasticity, and maintain healthy, radiant skin. Suitable for all skin types, including dry and sensitive skin.

Highlights

Enriched with shea butter for deep and long-lasting hydration
Softens rough, dry skin and improves skin texture
Fast-absorbing formula without stickiness or residue
Ideal for daily use on all skin types, including sensitive skin
Leaves skin feeling smooth, supple, and moisturized all day

30 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Active White Anti Age Clarifying Body Oil with Collagen 70ml

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Active White Anti Age Clarifying Body Oil with Collagen 70ml

Active-White with collagen oil moisturizes and clarifies the skin gently. Used daily the complexion regains radiance and harmony. In addition, thanks to the active properties of collagen, the skin is smoothed and the effects of age faded.

Product benefits

Moisturizes and clarifies skin
Harmonizes the complexion
Softens and protects the skin.

How to use

Apply on dry or damp and clean skin preferably after shower or bath. Rinse hands well after use. In case of contact with eyes rinse immediately.

Use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

30 AED

17% OFFFeatured

Zero Tache Tube with Carrot Extract 50gm

Creams, Skin Care, Tubes

Zero Spot Tube with Carrot Extract 50gm

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Zero Tache Tube with Carrot Extract 50gm

The Super Lightening Clean 36-Hour Tube with carrot or egg yolk extracts and vitamin E has been designed for rapid action in the treatment of acute dermatitis (eczema, pruritus, skin allergy)

Use :

Mix with your own 36-hour beauty milk and apply it preferably in the evening, 3 to 4 times a week on clean skin. Massage until absorbed.

25 AED

13% OFFFeatured

Lady Diana Herbal Collection’s Hair Pomade Extract with Olive Oil 180gm

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Lady Diana Herbal Collection’s Hair Pomade Extract with Olive Oil 180gm

Lady Diana Hair Pomade with Olive extracts for healthy hair and scalp nourishment. It can be applied on both wet and dry hair, but for the best result use on wet hair with the desired amount. It gives powerful moisturizing treatment to extra dry, over-processed and color-treated hair, and adds shine, glow, moisture and elasticity to brittle hair

35 AED

14% OFFFeatured

Kamill Sensitive Hand Cream Vegan 75ml

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Kamill Sensitive Hand Cream Vegan 75ml

Sensitive hands need a special care to protect them from environmental and dryness. The sensitive skin and nail cream nourishes the hands with organic chamomile and bisabolol. The rich formula of vegan skin care provides intense hydration, protection and regenerates sensitive skin. For supple, soft hands! Hand and nail cream for very sensitive skin with organic chamomile vegan fragrance free without dyes, mineral oils, paraffins and parabens

30 AED

10% OFFFeatured

Johnsons Vita Rich Nourishing Body Wash With Cocoa Butter 400ml

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Johnsons Vita Rich Nourishing Body Wash With Cocoa Butter 400ml

A nourishing body wash that contains cocoa butter.
Skin-friendly with vegetable glycerin.
The shower gel is distinguished by its pleasant smell and foamy composition.
It helps effectively on moisturizing and nourishing your skin, giving it a glow and a pleasant scent.

Enjoy soft, healthy, and refreshing skin.

45 AED