Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Vaseline® Dry Serum Bright & Smooth 45ml

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Vaseline® Dry Serum Bright & Smooth 45ml

Vaseline® Deodorant Dry Serum Bright & Smooth contains GlutaCollagen & Niacinamide Serum that is quickly absorbed into the skin for visibly brighter, smoother, and firm underarms.

Clinically proven to deeply repair and nourish underarm skin.

15 AED

18% OFFFeatured

Belle Vie Argile & Miel Soap Clarifying Exfoliating 670g

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Belle Vie Argile & Miel Soap Clarifying Exfoliating 670g

This Belle Vie Argile & Miel Soap Clarifying Exfoliating 670g is the perfect soap for your daily cleansing routine. The combination of argile and miel provides a gentle exfoliation that removes dull and dead skin cells, while its refreshing scent of honey and clay will invigorate your senses. The soap is enriched with natural ingredients that deeply nourish and hydrate your skin, leaving it feeling soft and smooth. The exfoliating properties help to reveal a brighter, more revitalized complexion, while the natural aroma will leave

45 AED

13% OFFFeatured

Lady Diana Herbal Collection Assorted Scrub Offer Pack

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Lady Diana Herbal Collection Assorted Scrub Offer Pack

A scrub is key for Vibrant, Glowing Skin at any age. Lady Diana’s best combo offer pack. A perfect combination of Aloe Vera & Moroccan Argan Scrub. For best result gently massage with fingertips in a circular motion over the face and neck avoiding the area around the eyes. Enriched with Vitamin B5.

For External use only: Store in a cool & dry place. Keep out of reach of children.

70 AED

5% OFFFeatured

Silky Cool Mint Foot & Body Scrub Gel 4 Litres

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Silky Cool Mint Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

16% OFFFeatured

Fair & White Original Glutathione Extra Glowing Cream 180ml

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Fair & White Original Glutathione Extra Glowing Cream 180ml

EXTRA GLOWING CREAM – Original Glutathion Premium Brightening Cream with Niacinamide, Shea Butter, Glutathione and Vitamin C

Dress your skin in light with an ultra-radiant effect! This face and body care will reveal your radiance. To unify and clarify the complexion, diminish shine and the appearance of pores, nourish the skin and improve its elasticity.

A rich, high-performance cream with multiple benefits, it helps to:

– Protect the skin and strengthen the skin barrier

– Clarify and unify the complexion and give it a beautiful glow

– Fade pores, small imperfections and shine on the face

– Improve skin elasticity, bring comfort and soften

80 AED

14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Lavender Perfumed Talc Powder 250gm

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Skin Doctor Lavender Perfumed Talc Powder 250gm

Leaves your skin feeling soft and silky.

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

27% OFFFeatured

Neutrogena Soothing Clear Turmeric Mask for Spot-Prone Skin 50ml

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Neutrogena Soothing Clear Turmeric Mask for Spot-Prone Skin 50ml

Rich in antioxidants that soothe stressed skin, Neutrogena’s Turmeric Mask absorbs sebum that clog pores and cause breakouts while helping to maintain essential skin hydration. This Neutrogena mask soothes and calms the skin to give you a balanced and healthy complexion. Suitable for sensitive skin prone to acne or dry skin.

Benefits and Features:

Absorbs sebum and calms stressed skin.
A non-greasy cream that does not leave a sticky feel on the skin to make you feel comfortable.
This clean, soothing mask locks in the skin’s essential moisture, and soothes skin for a healthy balance.
Enriched with skin-friendly turmeric, rich in antioxidants and soothing properties.
Suitable for acne-prone or dry skin.
Free from oils and sulfates.

How to use:

Spread an even layer on dry skin. Let the mask dry for 3 minutes. Then wash your face well with water. Use up to three times a week.

40 AED

20% OFFFeatured

Carotone Black Spot Corrector (B.S.C) Serum 30ml

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Carotone Black Spot Corrector (B.S.C) Serum 30ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

Carotone Black Spot Corrector (B.S.C) Serum Maxi Effect concentrated formula 30ml with sun protection Collagen Formula A must have, provides fast results on parts of the skin where spots and marks resist

20 AED

10% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Goat Milk Whitening Body Wash 1000ml

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Skin Doctor Dark Spot Remover Soap 90gm

Helps visibly lighten sensitive skin gradually and remove dark spots on top of cleansing.

The essential Dark Spot Remover Soap helps visibly lighten sensitive skin gradually and gently with safe, naturally derived skin whitening ingredients. It stimulates natural balance of skin cells to cleanse away the appearances of unpleasant dark spots or dull surface cells and moisturizes for sheer, lively and youthful skin.

How to use:

Apply onto wet skin on desired areas. Massage for a few minutes and then rinse off. Use twice daily, morning and night.

45 AED

9% OFFFeatured

Face Cream, Skin Care

LightenUp Honey + Turmeric Lightening Face Cream 100ml

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LightenUp Honey + Turmeric Lightening Face Cream 100ml

Indulge in the luxurious and deeply hydrating LightenUp Honey + Turmeric Cream. This cream combines the brightening power of Niacinamide and Turmeric to effectively reduce the appearance of dark spots and improve the look of fine lines, wrinkles, and discoloration.

Directions: Apply a thin layer of the cream to dark and discolored areas on clean, dry skin, preferably at night. For daily protection against further pigmentation, we recommend following up with a minimum SPF 50 sunscreen. It is also advisable to limit sun exposure.

Ingredients: Honey, Turmeric Extract.

145 AED

PRODUCTS ON SALES

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8% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Palmer’s Cocoa Butter Formula Heals Softens Relieves Rough, Dry Skin100g

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Palmer’s Cocoa Butter Formula Heals Softens Relieves Rough, Dry Skin100g

Cocoa butter is a healthy core substance inside the cocoa seed. One of the main benefits of cocoa butter is that it helps retain the moisture between skin layers preventing skin de-hydration.

Our cocoa butter also contains vitamin E with its fantastic anti-oxidant elements that can help the anti aging process.

Cocoa butter has an efficient way in softening the skin and removing skin marks with regular usage, leaving the skin looking healthy and radiant.

Melts at body temperature for rapid and deep absorption.Smoothes marks G scars and tones skin.

Promotes skin healing.Protects and forms an effective barrier from the aging affects of the sun.Heals dry skin.

55 AED

10% OFFFeatured

Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

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Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

Lotion is formulated with Aloe Vera to help soothe, hydrate, and restore the skin’s natural healthy glow. It supports skin softening and helps improve overall skin texture. Suitable for daily use, it is designed to keep skin moisturized and refreshed.

Benefits

Helps soothe and hydrate the skin
Supports soft, smooth skin texture
Helps restore a healthy-looking glow
Keeps skin moisturized and refreshed

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

5% OFFFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

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Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

This extreme carrot and argan oil gift set will clarify, unify and illuminate your complexion with this 3-pc body radiating collection. Formulated with our most advanced botanical brighteners, this gift-set effectively treats hyperpigmentation reviving skin tone’s unblemished brilliance and returns complexion to a beautiful, glowing appearance.

Recommended for all skin types except sensitive.

Toning Cream used on face recommended for dry, normal and maturing skin types only.

3-pc Extreme Toning Set Includes:

Exfoliating Soap: Cleanse and exfoliate skin daily, morning and night

Lightening Serum:

Target severly darkened pigmented areas such as dark spots, scars, blemishes, age spots

Mix a few pumps with with toning milk, gel or cream to boost lightening

Toning Milk: Tone and moisturize body unifying complexion. Body only product. Do not apply to face or neck.

Caution: The Extreme collection is not recommended for sensitive skin types or first time users of Makari products. The formulas are very powerful and may cause irritation, inflammation or outbreaks. If irritation, inflammation or outbreaks occur, discontinue use immediately. We recommend first time users to start with the Naturalle or Classic Bright Skin collections before progressing to the Extreme collection.

1,145 AED

8% OFFFeatured

Advanced Clinicals Vitamin C + Ferulic Acid Brightening Face Toner 237ml

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Advanced Clinicals Vitamin C + Ferulic Acid Brightening Face Toner 237ml

C-Glow Toner with Vitamin C + Ferulic Acid is enriched with pure Roswater and Peptides for a refreshing antioxidant glow. Vitamin C naturally blocks the production of dark, uneven pigment that causes blotchy skin tones. This lightweight spray features Rosewater and Peptides and can be used anytime day or night to provide a bright, luminous finish to skin.

120 AED

5% OFFFeatured

Silky Cool Apricot Exfoliating Scrub with Natural Walnut Shells Face & Body Scrub 4000ml

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Silky Cool Apricot Exfoliating Scrub with Natural Walnut Shells Face & Body Scrub 4000ml

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

8% OFFFeatured

Shower Gel, Skin Care

Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

11% OFFFeatured

Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40 AED

10% OFFFeatured

Feminine Care, Personal Care

Yong Chin Feminine Collagen Spray with Rose Sakura 200gm

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Yong Chin Feminine Collagen Spray with Rose Sakura 200gm

Yong Chin Feminine Collagen Spray with Rose Sakura gently removes the causes of odor, including dischage, perspiration and odor causing bacteria. It gives complete protection from irritation, dryness, excessive discharge etc.

Hwo to use:

Shake and spray as needed.

45 AED

14% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active Harmonie Repair Extreme Lightening Cream 50gm

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QEI+ Paris Active Harmonie Repair Extreme Lightening Cream 50gm

QEI+ Active Harmonie Repair Moisturizing Cream: In the range Active Harmonie Reparateur QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections. Rich of the best toning plants and the Carrot Oil power, Active Harmonie Reparateur Moisturising Lightening Cream will give to your skin a real clarity and deep moisturisation.

Use in the morning, after perfectly cleansing your skin with the QEI+ Active Harmonie Reparateur soap, apply the cream on the dark areas with gently massages for a good penetration.

150 AED

8% OFFFeatured

A3 Lemon + Papaya Face & Body Butter Cream 400ml

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A3 Lemon + Papaya Face & Body Butter Cream 400ml

LEMON Antioxidant and Purifying – Helps reduce skin blemishes

PAPAYA Rich in vitamin A, B, C – Prevents acne, oily skin and appearance of sun damages

Brighten and soften your skin with this luxurious cream!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

60 AED

GIFT SET

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10% OFFFeatured

Hair Care, Shampoo

Cantu Shea Butter for Natural Hair Cleansing Cream Shampoo 400ml

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Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque, 50g

The Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque is an intensive hair care treatment that has been specially developed for curly and frizzy hair. Enriched with valuable ingredients such as shea butter, coconut oil and honey, this mask intensively nourishes the hair, moisturizes it and improves elasticity.

The rich formula penetrates deep into the hair to repair and strengthen it. It helps to revitalize damaged hair, combat dryness and reduce frizz. The hair becomes soft, smooth and easy to comb.

Apply Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque generously to washed, damp hair, distributing evenly from roots to ends. Leave the mask on for 10-15 minutes and then rinse thoroughly. Use the mask regularly for best results.

Enjoy revitalized, healthy-looking and nourished hair with Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque.

45 AED

4% OFFFeatured

Difeel Ultra Curl Premium Hair Oil Curl Boosting Hair Oil 240ml

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Highlights:

Difeel Ultra Curl Premium Hair Oil Curl Boosting Hair Oil 75ml

HAIR OIL BLEND
Difeel Premium Hair Oil For Curly Hair instantly absorbs into hair.

CURL ENHANCING HAIR OIL
Our curly hair oil creates a smooth straight finish. Makes curly hair styling easier and improves manageability.

CURL BOOSTING TREATMENT
Expertly Formulated to boost, hydrate and smooth curls. Provides intense hydration while tightening curls and reducing frizz. Enhances and defines your hairs natural curl pattern

INVIGORATING MOISTURE
Provides intense moisture while tightening curls. Restores bouncy spring and elasticity to your curls.

115 AED

15% OFFFeatured

Mitchell Organics Extract Turmeric Facial Cleanser With Niacinamide 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Dance in Brazil 250ml

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Ella James Body Mist Dance in Brazil 250ml

25 AED

11% OFFFeatured

Curcuma Clear Lighting Body Lotion 400ml

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Cocurma Clear Lighting Body Lotion 400ml

Cocurma Clear Lait De Corps Body Lotion (400ml) is a fast-absorbing body lotion designed to support smooth, soft skin. Infused with turmeric, known for its antioxidant benefits, this lightweight lotion helps to nourish and protect the skin.

The formula sinks quickly into the skin, providing lasting moisture without leaving a greasy feel. Ideal for daily use, it helps to maintain hydrated and refreshed skin, leaving it feeling soft and rejuvenated.

Perfect for those seeking a natural and effective solution to dry skin, Cocurma Clear Lait De Corps Body Lotion offers a soothing experience, combining the nourishing power of turmeric with a lightweight, non-greasy texture. Suitable for all skin types, this lotion ensures your skin remains soft, smooth, and healthy-looking every day.

40 AED

5% OFFFeatured

Hair Care, Hair Gel & Spray

ApHogee Keratin & Green Tea Shampoo 355ml

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ApHogee Keratin & Green Tea Shampoo 355ml

Formulated without sulfate and paraben, it gently cleanses and provides a pleasant lather. Shampoo soothes and strengthens your hair thanks to the benefits of keratin and green tea, known for their antioxidant effects. Aphogee PropHytamine makes this shampoo even more effective, even on slightly damaged hair.

95 AED

13% OFFFeatured

Jergens Soothing Aloe Refreshing Body Moisturizer 600ml

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Jergens Soothing Aloe Refreshing Body Moisturizer 600ml

Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion is a hydrating and soothing lotion that is perfect for dry and sensitive skin. Infused with the refreshing scent of cucumber this lotion will leave your skin feeling cool and revitalized. Pamper your skin with Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion. This lotion is enriched with aloe vera known for its soothing properties and cucumber extract which helps to hydrate and refresh the skin. The non-greasy formula absorbs quickly leaving your skin feeling soft and smooth. Experience the ultimate hydration with Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion. This bottles is perfect for those who want to keep their skin moisturized and refreshed all day long. The lightweight formula absorbs quickly and leaves a cooling sensation on the skin making it perfect for hot summer days. Storage Conditions: Store away from heat and humidity Safety Warnings: For external use only. Avoid eye contact

35 AED

11% OFFFeatured

Medimix Ayurvedic Brightening Body Lotion 400ml

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Medimix Ayurvedic Brightening Body Lotion 400ml

Medimix Ayurvedic Brightening Body Lotion, made with an Advanced Ayurvedic formula of Kumkumadi Oil, Manjistha, Aloe Vera, Lavender, and other extracts, helps to replenish your skin’s moisture and give it a youthful, bright glow.

40 AED

15% OFFFeatured

Fair & White Original Black Soap Purifying Softening Soap 200gm

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Fair & White Original Black Soap Purifying Softening Soap for Combined to Greasy Skins 200gm

The F&W Black Soap contains Cocoa Butter, Vitamin E and an antibacterial agent. To clean and purify gently the skin. Ideal for normal to oily skin.

55 AED

22% OFFFeatured

Shower Gel, Skin Care

Melano Shower Gel with Milk & Honey 250ml

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Highlights:

Melano Shower Gel with Milk & Honey 250ml
Provides a luxuriously rich lather.
Gently Cleanses and Moisturises to leave your body soft, supple, and drenched in the pampering milk and honey fragrance.
Provides feeling irresistibly soft for your skin.

It contains:
Glycerin, D-Panthenol, Chamomile extract, Aloe vera extract, Honey extract, Vitamin E oil, Lemon oil.
How to use:
Lather in hands & Wash. Rinse thoroughly.

35 AED