Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Silky Cool Avocado Facial Mud Mask 500ml

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Silky Cool Avocado Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

25% OFFFeatured

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

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Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

14% OFFFeatured

Face Cream, Skin Care

Skin Doctor Argan Hydrating Day & Night Face Cream 100ml

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Skin Doctor Argan Hydrating Day & Night Face Cream 100ml

Vegan formula, provides natural looking glow with depigmenting effect.

Skin Doctor Day & Night Cream with Argan Oil transforms dull skin and provides natural looking glow. The components of argan oil have depigmenting effects that can help reduce hyperpigmentation and brighten and nourish the skin.
Firms and moisturizes for softer, smoother looking skin and diminishes the appearance of dark spots.
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

60 AED

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Dabur Herbolene Aloe Petroleum Jelly 425ml

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Dabur Herbolene Aloe Petroleum Jelly White 425ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

30 AED

33% OFFFeatured

Jergens Softening Musk Soap125gm

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Jergens Softening Musk Soap125gm

Gentle cleansing formula designed to nourish and soften skin
Infused with a delicate musk fragrance for a refreshing shower experience
125g bar size ideal for everyday use and travel convenience
Pack of 6 ensures long-lasting supply for family or personal use
Dermatologically tested for suitability on all skin types

Jergens Softening Musk Soap is a luxurious cleansing bar designed to nourish and soften the skin while delivering a delightful fragrance. Each 125g bar is enriched with moisturizing ingredients that help maintain skin’s natural hydration, leaving it feeling smooth and refreshed. The softening musk scent provides a calming and indulgent bathing experience. This pack of 6 ensures you have plenty of soap on hand for daily use or to share with family and friends. Perfect for all skin types, Jergens Softening Musk Soap is an ideal choice for those seeking a gentle yet effective cleansing solution.

10 AED

4% OFFFeatured

Creams, Lotion, Skin Care

Pr. Francoise Bedon Reparateur Lightening Cream Tube 50ml

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Pr. Francoise Bedon Reparateur Lightening Cream Tube 50ml

Lightening Cream effectively fights against brown patches of the skin and natural or accidental marks and scars like caused by pregnancy, age or sun exposure.

Effectively combats brown spots on the skin and natural or permanent blemishes and scars caused by pregnancy, aging, or sun exposure. This cream is made from carefully selected tea and verbena extracts to reveal even, smooth, and clear skin without blemishes.

125 AED

10% OFFFeatured

Yong Chin Double Milk Moisturizing Lotion 250gm

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Yong Chin Double Milk Moisturizing Lotion 250gm

YC Double Milk Moisturizing Lotion is a concentrated moisturizer lotion with Cow & Goat Milk’s Protein plus natural oils. It leaves your skin feeling soft and moisturized, restores your skin to freshness and vitality, while maintaining the skin’s natural moisture balance and protecting it from harmful UV rays.

Highlights

Leaves your skin feeling soft and moisturized, restores your skin to freshness and vitality.

45 AED

13% OFFFeatured

Veet Gold Tomato Super Whitening Body Cream 500gm

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Veet Gold Tomato Super Whitening Body Cream 500gm

Whiten the skin and make the skin youthful and healthy

Veet gold body corrector cream

whitening and growing cream

remove black spot

nature 100%

35 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Lemon Grass Massage Oil 250ml

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Reborn Lemon Grass Massage Oil 250ml

Lemon grass: helps to revitalize the body and clear the mind. The Lemongrass is a bold, clean and zesty aroma that awakens the senses. It helps with mental concentration, focus and motivation. The fresh lemony, lime and subtle grass notes is the perfect balance to uplift the sprit. DIRECTIONS OF USE: Pour an ample amount of Reborn Beauty Massage Oil Lemon Grass into your palm apply directly to your body and massage unit oil is abosorbed on your body. For best result, use after bath and before bed time. It keeps your body relaxed and your skin moisturized.

40 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Active Caviar Deep Skin Perfect Tone Body Oil 300ml

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Active Caviar Deep Skin Perfect Tone Body Oil 300ml

Active Caviar Deep Skin Perfect Tone Body Oil is a whitening, even-tone body oil formulated with alpha arbutin, niacinamide, and tranexamic acid to brighten, fade spots, and repair the skin barrier. Enriched with an antioxidant boost, it delivers 24-hour hydration while boosting elasticity and refining rough texture for smoother, more radiant skin.

Key Active Ingredient

Perfect Tone Complex with Alpha Arbutin, Niacinamide & Tranexamic Acid

Helps brighten skin and fade stubborn spots.
Supports even tone and barrier repair.

Promised Benefits

Provides 24-hour hydration.
Boosts skin elasticity.
Refines rough texture.
Delivers an antioxidant boost.
Helps defend against stubborn spots and uneven tone.

How to Use

Cleanse the body thoroughly before application.
Pump a suitable amount of oil into hands.
Massage evenly over the body until fully absorbed.
Use daily for best whitening and even-tone results.

120 AED

PRODUCTS ON SALES

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6% OFFFeatured

Hair Care, Hair Styling Products

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 425gm

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 425gm

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African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 425gm

This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leaving coily and curly styles smooth and bouncy with soft hold.

HOW TO USE IT

Section hair, apply a small amount to hands, rub together, and work product into dry or damp hair. Do not rinse. Style as desired.

Perfect for: Twist-outs, braid-outs, finger coils, rod sets, and wash-and-gos.

80 AED

4% OFFFeatured

Medicube Kojic Acid Turmeric Night Wrapping Mask 75ml

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Medicube Kojic Acid Turmeric Night Wrapping Mask 75ml

Meet Mediheal, the Seol born beauty brand famed for its innovative sheet mask specialties. With clinically proven ingredients and targeted formulations, Mediheal delivers dermatologically backed skincare solutions to hydrate, brighten, tackle fine lines and comfort irritable complexions. Catering to our blemish-related concerns, the brand brings together two clarifying heroes in the Madecassoide Blemish Bundle.

Suitable for sensitive and blemish-prone skin, the Mediheal Madecassoide Blemish Bundle reduces the appearance of redness and breakouts to support a more even-toned complexion.

Featuring the serum-soaked toner pads and water-light treatment, this duo calls upon the powers of madecassoide (from the centella asiatica plant) to soothe and seal in comforting moisture. The brand’s patented liposome delivery system and Microparticlized CalmingTox™ complex ensure that the essences are absorbed with maximum efficacy, leaving the skin feeling soft, plumped and purified after each application.

125 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Papaya Beauty Cream 50gm

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Kanza Papaya Beauty Cream 50gm

Kanza Papaya Beauty Cream 50g is enriched with natural papaya extracts that help brighten, moisturize, and rejuvenate your skin. This nourishing formula gently removes dead skin cells, reduces dark spots, and promotes a smooth, even complexion. Ideal for daily use, it gives your skin a natural glow and healthy radiance.

25 AED

4% OFFFeatured

Difeel Ultra Growth Leave-in Root Stimulator 75ml

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Difeel Ultra Growth Leave-in Root Stimulator 75ml

HAIR GROWTH LEAVE IN TREATMENT: Difeel Ultra Growth with Basil & Castor Oil Leave In Root Stimulator is a unique nature based essential oil formula which helps stimulate hair follicles at the source.

LEAVE IN TREATMENT FOR HAIR GROWTH: Helps encourage natural, healthy hair growth.

HAIR GROWTH TREATMENT: Helps improve blood circulation that stimulates hair follicle and helps promote the production of new, healthy hair.

HAIR GROWTH LEAVE IN: Massaging Basil & Castor Oil improves scalp circulation Helps balance the PH of the scalp Helps flush out toxins The anti-bacterial and anti fungal properties of Castor Oil help rid dandruff and many scalp infections.

HAIR AND SCALP TREATMENT: To use massage a small amount onto the scalp and let it soak in. Easy to use and convenient Difeel packaging.

115 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Pure Papaya Oil 150ml

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Mamado Aromatherapy Pure Papaya Oil 150ml

Mamado Aromatherapy 100 Percent Pure Papaya Oil
PAPAYA SEED OIL can aid in the?relief of itchy, scaly, irritated skin conditions such as eczema and psoriasis.
PAPAYA SEED OIL also contains a significant amount of Vitamin C. Vitamin C can help combat wrinkles, blotches, 
large pores, acne, dark spots and other skin blemishes.

40 AED

29% OFFFeatured

Amalico Vitamin C Lightening Face Serum 30ml

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Amalico Vitamin C Lightening Face Serum 30ml

AMALICO FACE SERUM helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

25 AED

7% OFFFeatured

Cleansers, Skin Care, Tonners

QEI+ Paris Active Harmonie Repair Facial Antiseptic Cleanser Toner 500ml

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QEI+ Paris Active Harmonie Repair Facial Antiseptic Cleanser Toner 500ml

QEI+ Active Harmonie Repair Facial Toners: In the brand Active Harmonie Réparateur, QEI+ has elaborated a cleansing and antibacterial lotion. This lotion, rich with Carrot Oil and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess. With its astringent complex, it tightens the pores of the skin and eliminates the dead cells.

Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from Active Harmonie Réparateur range.
Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the Active Harmonie Réparateur creams

280 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Face Lifting Cream Anti Wrinkles Anti-Aging

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Arena Gold Face Lifting Cream Anti Wrinkles Anti-Aging

How to use face lifting Cream :

Take the substantial amount of the Arena Gold herbal beauty Cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

30 AED

10% OFFFeatured

OGX Purifying+ Charcoal Detox Shampoo 385ml

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OGX Purifying+ Charcoal Detox Shampoo 385ml

Treat your scalp and lengths to the clarifying benefits of the OGX Purifying+ Charcoal Detox Shampoo. Dirt, grime and impurities are no match for this powerhouse product; the invigorating formula lifts away excess oils and product build-up to help leave the hair clean, fresh and full of life.

Enriched with a blend of fortifying ingredients, the shampoo helps to recharge dull, limp tresses without adding extra weight. Activated Coconut Charcoal and Kaolin Clay form the ultimate fusion, helping to draw out residue that may be congesting the pores on our scalp. The revitalising formula provides an effective and thorough cleanse, supporting a clean, fresh and silky mane.

Coating every strand it is detoxifying properties, this OGX shampoo purifies the scalp and ends without stripping away essential moisture. Expect vibrant, refreshed and healthy-looking tresses, enhanced with touchable softness.

45 AED

25% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Strawberry Jelly Lip Balm 9gm

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Skin Doctor Strawberry Jelly Lip Balm 9gm

Enriched with vitamins E & C, offers long-lasting relief for dry and chapped lips.

Skin Doctor Strawberry Jelly Lip Balm deeply moisturizes and nourishes the lips while forming a protective barrier to lock in hydration and prevent dryness. Its soothing formula helps keep lips soft, smooth, and well-hydrated.
Key Benefits:
Enriched with Vitamins E & C for nourishment and protection
Provides long-lasting relief for dry, chapped lips
Forms a moisture-locking barrier to keep lips soft and hydrated

How to use:

Apply a thin layer on the lips. Use as often as needed.

15 AED

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Hair Care, Hair Oil

Dr. Miracle’s Black Castor & Tea Tree Restoring Hair & Scalp Oil 118ml

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Dr. Miracle’s Black Castor & Tea Tree Restoring Hair & Scalp Oil 118ml

Restore Hair and Scalp Oil with Black Castor Oil, Tea Tree Oil and Mango Butter provides 2x more moisture to prevent dry hair and scalp.

45 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr Vite Tomato Power 3+ Whitening Cream

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Dr Vite Tomato Power 3+ Whitening Cream

Dr Vite Tomato Power 3+ Whitening Cream is a lightweight, fast-absorbing formula enriched with natural tomato extracts. It helps improve skin brightness, enhance clarity, and promote a fresh, even-toned complexion with daily use. The non-greasy texture makes it suitable for regular skincare routines.

Dr Vite Tomato Power 3+ Whitening Cream is designed to support brighter and healthier-looking skin. Infused with the natural goodness of tomatoes, this cream helps nourish the skin, improve its appearance, and maintain a smooth, radiant glow. Its quick-absorbing and non-sticky formula ensures comfortable wear throughout the day, making it ideal for daily skincare use.

25 AED

25% OFFFeatured

Yolk Skin Care Lightening Soap

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Yolk Skin Care Lightening Soap

Yolk Skin Care Soap is a moisturizing soap made from Egg yolk and Oats and is formulated to give you a beautiful skin. It contains Clairant and traitant and is a unique product from Unilight.

15 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Herbs Hair Conditioner 5 Litre

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Highlights:

Silky Cool Herbs Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

11% OFFFeatured

PR+ Paris Brightening Toner preference Aloe Vera Extract 500ml

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Highlights:

PR+ Paris Brightening Toner preference Aloe Vera Extract 500ml

Liquid toner for the face – not to be confused with a creamy body lotion.

Face and neck Radiant Glow Toner enriched with Aloe Vera
Purifies, tones and soothes the skin before applying creams.

The PR+ PARIS toner is a particularly recommended treatment for deep cleansing and purifying the skin. By its action, it prevents the proliferation of impurities that cause unwanted rashes on the skin. Its formula composed of the best lightening plant extracts and Aloe vera activates hydration and helps restructure the epidermis while eliminating the unsightly spots of hyperpigmentation due to aging, sun, insect bites, pregnancy and abuse of drugs .

Ingredients

Aqua, Propylene glycol, Glycyrrhiza glabra root extract, Aspergillus ferment, PEG-40 hydrogenated castor oil, Trideceth-9, Phenoxyethanol, Parfum, Aloe barbadensis leaf juice, Ethoxydiglycol, Chlorphenesin, Disodium EDTA, Sodium metabisulfite, Glycerin, Hamamelis virginiana leaf extract, Sodium citrate, Lactic acid, Sodium hydroxide, Sodium lactate, Morus alba leaf extract, Sodium benzoate, Potassium sorbate, Sorbic acid, CI 19140, CI 42090, Limonene, Citral, Linalool, Benzyl salicylate, Citronellol, Geraniol

445 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

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Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On

Give your underarms advanced skincare and long-lasting protection with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On. Formulated with 3% Niacinamide and 4x Hyaluronic Acid, this innovative deodorant serum helps hydrate, smooth, and care for delicate underarm skin while providing up to 48 hours of antiperspirant protection.

Its lightweight serum formula helps strengthen the skin’s natural moisture barrier and supports a softer, more even-looking underarm appearance with regular use, making it the perfect combination of skincare and deodorant in one.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms fresh and dry throughout the day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
4x Hyaluronic Acid – Provides long-lasting hydration for smoother-feeling skin.
Serum-Infused Formula – Delivers underarm skincare while protecting against sweat and odor.
Gentle Daily Care – Suitable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps hydrate and smooth underarm skin
Supports a more even-looking underarm tone
Helps strengthen the skin’s natural moisture barrier
Leaves underarms feeling soft, comfortable, and refreshed
Lightweight, fast-drying roll-on formula

Power Ingredients

3% Niacinamide – Helps brighten the appearance of underarm skin and improve skin texture.
4x Hyaluronic Acid – Helps attract and retain moisture for long-lasting hydration.
Skin Barrier Care Complex – Helps support healthy-looking underarm skin.

Product Features

Serum-based deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Sensitive underarms
Uneven underarm skin tone
Dry underarm skin
Daily odor and sweat protection

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow to dry before getting dressed.
Use daily for best results.

Enjoy smoother, hydrated, and more even-looking underarms with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On, combining powerful skincare with trusted 48-hour protection.

40 AED

17% OFFFeatured

Silky Cool Mint Facial Mud Mask Tube 275ml

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Silky Cool Mint Facial Mud Mask Tube 275ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

25 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

OXYGÈNE Essential Fairness Beauty Cream SPF 30 PA+++ 7-Day Challenge

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30 AED

10% OFFFeatured

Silky Cool Blackberry Facial Mud Mask 500ml

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Silky Cool Blackberry Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

22% OFFFeatured

Eve Face & Body Scrub With Apricot 500ml

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Eve Face & Body Scrub With Apricot 500ml

Purify your skin with all natural ingredients blended to exfoliate dead skin away, leaving it radiant and soft. Eve Apricot Scrub for Face & Body is a deep cleansing facial and body scrub that uses apricot pit and walnut powder to quickly remove impurities from the skins surface and unclog pores to reveal a natural glow on all skin types.

35 AED