Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

LightenUp Honey Coco + Honey Shea Butter Shower Gel 500ml

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LightenUp Honey Coco + Honey Shea Butter Shower Gel 500ml

Indulge in the nourishing and cleansing experience of our LightenUp Honey Coco + Honey Shea Butter Shower Gel, a moisture powerhouse for your skin.

This luxurious formula effectively cleanses while deeply hydrating and restoring your skin’s natural glow. The subtle fragrance will accompany you throughout the day, leaving you feeling refreshed.

Directions: Use the LightenUp Honey Coco + Honey Shea Butter Shower Gel as needed to cleanse your skin, allowing its rich formula to provide intense hydration. For daily protection and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, regardless of the weather conditions.

Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Mel (Honey), Lauryl Glucoside, Parfum (Fragrance), Sodium Rice Amphoacetate, Sodium Chloride, Polyquaternium-7, Citric Acid, Caramel, 2-bromo-2nitropropane-1,3-diol, Tetrasodium Edta, Coco-glucoside, Styrene/acrylates Copolymer, Ci 19140 (Yellow 5), Ci 15985 (Yellow 6).

110 AED

22% OFF

Bio Claire Lightening Body Cream 130ml

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Bio Claire Lightening Body Cream 130ml

Bio Claire Lightening Cream without Hydroquinone.

The lightening Cream without hydroquinone stimulates the lightening processus in a natural way, ensures complete elimination of cutaneous defects and makes your complexion clear, and even, with no mess.

Its Natural Bio-Vegetal activator makes your skin bright and healthy.

35 AED

12% OFFFeatured

Petal Fresh Pure Coconut Smooting Body Scrub 437ml

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Highlights:

Petal Fresh Pure Coconut Smooting Body Scrub 437ml

Gently exfoliates skin to reveal natural, healthy glow. ”

Coconut oil is a miracle skin softener and moisturizer, packed with Vitamin E and fatty acids

Retains moisture and protects against dryness for smooth skin

No harsh preservatives, parabens nor GMO’s

Vegan & cruelty-free.

75 AED

13% OFFFeatured

Cleansers, Serums, Skin Care

CeraVe Foaming Facial Cleanser 87ml

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CeraVe Foaming Facial Cleanser 87ml

A foaming facial cleanser is ideal for removing excess oil, dirt and makeup but it’s important to choose a formula that won’t disrupt the skin’s natural protective barrier. It’s also beneficial to choose a gentle cleanser with ingredients that help maintain moisture balance. CeraVe Foaming Facial Cleanser features ceramides hyaluronic acid and niacinamide to help reinforce the skin’s barrier, attract hydration and soothe the skin.

65 AED

Featured

Secret Nature Carrot Anti-Aging Lightening Serum 100ml

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Secret Nature Carrot Anti-Aging Lightening Serum 100ml

Nature Secrete Lightening Serum Anti-Ageing With Carrot OIl is an attending care composed of natural elements, vitamikns and carrot oil. It specially designed for black skin. It is very good for dark spots with its powerful exfoliating agents and brighteners.

30 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Strawberry Beauty Cream 30gm

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Super White Strawberry Beauty Cream 30gm

Give your skin the daily care it deserves with Super White Strawberry Beauty Cream. Enriched with the refreshing goodness of strawberry extracts, this lightweight beauty cream helps moisturize, nourish, and brighten your skin, leaving it feeling soft, smooth, and naturally radiant.

Its non-greasy formula absorbs quickly, making it perfect for everyday use. Whether you’re getting ready for work, college, or a special occasion, this cream helps keep your skin hydrated and fresh throughout the day.

Key Benefits

Enriched with Strawberry Extract
Helps improve your skin’s natural glow
Deeply moisturizes and hydrates dry skin
Leaves skin feeling soft, smooth, and refreshed
Lightweight, non-sticky formula for daily use
Suitable for all skin types

How to Use

Cleanse your face and pat it dry. Apply a small amount of Super White Strawberry Beauty Cream evenly to your face and neck. Massage gently in circular motions until fully absorbed. Use daily for best results.

25 AED

13% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

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Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

130 AED

4% OFFFeatured

Anua Birch Moisture Boosting Toner 250ml

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Anua Birch Moisture Boosting Toner 250ml

Anua Birch Moisture Boosting Toner is a hydrating and soothing toner designed to replenish and revitalize the skin. Enriched with birch sap and other natural ingredients, this toner delivers deep moisture and nourishment, promoting a soft, dewy complexion. Its lightweight formula absorbs quickly, making it suitable for all skin types, including sensitive skin.

Key Features:

Deep Hydration: Formulated with birch sap, which is known for its hydrating properties, to provide intense moisture.
Soothing Effect: Calms and soothes the skin, reducing redness and irritation.
Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors, ensuring a gentle application.
Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

125 AED

18% OFFFeatured

Biocarrot Lightening Body Lotion 500ml

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Biocarrot Lightening Body Lotion 500ml

Made with carrot oil and fruit acids, BIOCARROT milk unifies the complexion while gradually reducing stains and skin imperfections. It gently clarifies the skin while respecting its balance and well-being. Moisturized, the skin is smoother, luminous and pleasantly perfumed.

Product benefits

Unifies and clarifies the skin
Softens the skin
Moisturizes the skin
Gradually reduces stains and imperfections
Smoothes the skin

How to use

Apply your BIOCARROT Lotion, morning and evening onto clean and dry skin.

Insist on the hard knees, fingers and joints. The use of the product must not exceed 15 days. Let the skin rest for 2 weeks between each application.

45 AED

15% OFFFeatured

Shower Gel, Skin Care

Pure Egyptian Magic Extra Lightening Body Wash 1000ml

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Pure Egyptian Magic Extra Lightening Body Wash 1000ml

Pure Egyptian Magic shower gels for a more radiant white complexion. Gently remove dark spots and blemishes. Contain natural and organic ingredients that nourish the skin and make skin more supple

Extra brightening and firming
Prevents and reduces acne on the face
Recommended for natural whitening
Result shows in 10 days
Reduces oxidative stress
Nourishes ski

85 AED

PRODUCTS ON SALES

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13% OFFFeatured

Scrubs, Skin Care

Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

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Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Sandal Wood which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

10% OFFFeatured

Shower Gel, Skin Care

Washami Honey Sweet Touch Whitening Shower Gel 1380ml

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Washami Honey Sweet Touch Whitening Shower Gel 1380ml

Washami Honey Shower Gel with Pump forms a gentle lather that moisturises whilst you clean. Made using natural honey extact, this special formula offers the perfect way to relax at the end of a long day.

45 AED

7% OFFFeatured

Sunny Isle Root Repair Growth Butter 236ml

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Sunny Isle Root Repair Growth Butter 236ml

The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into PURE BUTTER! The conversion of Jamaican Black Castor Oil into Pure Butter Is Revolutionary and the first of its kind. 100% natural. Zero fillers added.

HAIR: Uses & Benefits:

Stimulates hair growth

Sealant for Dry Hair

Alleviates dry, itchy, flaky scalp

Sealant for dry hair

SKIN: Uses & Benefits:

Ideal for dry sensitive skin

Alleviates Psoriasis and Eczema

Eases arthritic pain

Fades scars, acne blemishes, and stretch marks

65 AED

12% OFFFeatured

CeraVe PM Facial Moisturizing Lotion Ultra 60ml

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CeraVe PM Facial Moisturizing Lotion Ultra 60ml

CeraVe PM Facial Moisturizing Lotion has an ultra-lightweight, unique formula that moisturizes throughout the night and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skins natural moisture and niacinamide to help calm skin. Oil-free. Non-comedogenic. Fragrance-free. Gentle, non-irritating formula Key Ingredients: MVE Technology: This patented delivery system continually releases moisturizing ingredients for 24-hour hydration Ceramides: Essential for healthy skin, ceramides help restore and maintain the skins natural barrier Hyaluronic Acid: This ingredient attracts hydration to the skins surface and helps the skin retain moisture Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin. Brand Story By CeraVe

75 AED

10% OFFFeatured

COCO Clear Clarifying Body Lotion 500ml

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COCO Clear Clarifying Body Lotion 500ml

Coco Clear Clarifying Body Lotion is a natural, plant-based solution for restoring and protecting your skin. With 500ml of intense hydration and clarifying benefits, this lotion is perfect for achieving a radiant, luminous look. Enhanced with bio-plant dynamic ingredients, coconut oil and other natural extracts, this lotion helps to decontaminate and refresh your skin. Enjoy softer, more luminous skin with visible results from the first application. For a clearer, more beautiful complexion, Coco Clear Clarifying Body Lotion is the perfect solution.

45 AED

8% OFFFeatured

Doo Gro Mega Thick Anti-Thinning Conditioner 237ml

Hair Care, Hair Lotion

Doo Gro Mega Thick Anti-Thinning Conditioner 237ml

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Doo Gro Mega Thick Anti-Thinning Conditioner 237ml

Helps promote thick, strong, healthy hair. Enriched with shea oil, vitamins, oat proteins and botanical thickeners, its rich formula thoroughly conditions and moisturizes hair, while adding volume and thickness. Helps restore strength to weak, damaged hair and is safe to use on all types of hair, including color treated, bleached and relaxed.

Helps thicken and strengthen
Helps repair weak and damaged hair
Conditions and moisturizes
Shea Oil, vitamins & botanical thickeners
Helps reduce breakage allowing hair to grow longer

Directions: After shampooing, apply DOO GRO® Mega Thick® Conditioner to wet hair. Gently massage through hair. Rinse thoroughly. Towel dry hair and style as usual.

For best results, use DOO GRO® Products.

60 AED

13% OFFFeatured

Make Up, Skin Care, Tonners

Dr Rashel VC & Niacinamide Essence Brightening Spray 160ml

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Highlights:

Dr Rashel VC & Niacinamide Essence Brightening Spray 160ml

Mild Skin-friendly

Natural antioxidant

Smooth and softens skin

A refreshing, light spray

Benefits：

Create a youthful glow with Vitamin C essence spray.

A light, refreshing essence boosts skin’s smoothness, radiance, and vitality leaving it soft to the touch.

Natural moisture factors help skin retain healthy hydration levels.

This formula hydrates, protects, minimizing the appearance of hyperpigmentation, fine lines and wrinkles.

Skincare tip:

Suitable for use as a makeup setting spray or for freshening top-ups throughout the day, or for men as a natural clean aftershave Use anytime throughout the day for an extra boost of hydration!

How to use:

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin in a fine mist. Leave on for 2 to 3 minutes, and then gently pat dry.

Warning：

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, if irritation occurs, discontinue use. Keep it out of reach of children.

35 AED

20% OFFFeatured

Clini-Tone Body Butter Deep Moisturizing Glow Body Lotion with Shea Butter 400ml

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Clini-Tone Body Butter Deep Moisturizing Glow Body Lotion with Shea Butter 400ml

It is a highly moisturizing body lotion suitable for all skin types.

It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.

The lotion is available in a 400ml size and features coconut and lavender fragrances.

It is described as suitable for maintaining or enhancing skin tone.

120 AED

7% OFFFeatured

AR Gluta Vitamin E Moisturizing Serum Bright Lotion Skin 400ml

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AR Vitamin E Moisturizing Lotion Enriched with Sunflower Seed Oil and Mineral Oil 600ml

Body Whitening & Nourishing Lotion, light and high absorbent texture for your bright and smooth skin, is enriched with Sunflower Seed Oil, containing high amino acid, a skin moisturizing agent that nourishes skin to be tender. With ingredient of natural Vitamin E, the cream conditions skin to be soft without stickiness. With long lasting refreshing scent.

65 AED

13% OFFFeatured

Pastil Fresh & Natural Aloe Vera Body Cream 360ml

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Highlights:

Pastil Fresh & Natural Aloe Vera Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

GIFT SET

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10% OFFFeatured

Hair Care, Hair Oil

Skinamm Cyperus Oil Getting Rid Of Excess Hair In The Body 100ml

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Highlights:

Skinamm Cyperus Oil Getting Rid Of Excess Hair In The Body 100ml

Cyperus oil is a natural and effective solution for reducing unwanted hair growth on the body and face. With regular use after hair removal, it gradually weakens hair follicles. It also moisturizes and soothes the skin, lightens dark spots, treats acne, and minimizes enlarged pores.

Highlights

Reduces and delays hair growth: Weakens hair follicles, reducing hair density and delaying regrowth. It is considered a natural and safe alternative to laser hair removal.
Comprehensive skin care: Moisturizes and softens the skin.
Suitable for sensitive areas: Safe for use on the face, body, and sensitive areas.
Brightens and evens skin tone: Helps reduce pigmentation and dark spots.

45 AED

13% OFFFeatured

IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 75x235mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 75x235mm

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IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 75x235mm

IQueen Classic Wood Porcupine Cushion Hair Brush Series

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. Single nylon bristles with ball tips gently detangle without snagging, while shorter bristles add shine and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and enhances shine. Ideal for detangling and grooming all hair types and textures..

Oval Shape, Large Size, Overall Width: 75mm, Length: 235mm

70 AED

8% OFFFeatured

Bigen Speedy Color No Ammonia Dark Ash Blonde 61

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Highlights:

Bigen Speedy Color No Ammonia Dark Ash Blonde 61

Bigen Ammonia Free Hair Dark Ash Blonde 61 This dye is used to color hair without the use of ammonia making it a suitable choice for people looking to change hair color without causing damage or irritation.

Benefits and features:

Ammonia-free formula protects hair and scalp from damage and irritation.

Provides long-lasting, natural color, adding shine and appeal to hair.

Easy to use and suitable for home use, without having to visit the barber shop.

A nourishing formula that nourishes and strengthens hair during the coloring process.

It comes with a special formula that contains ingredients that maintain the hair’s balance and give it the necessary moisture.

How to use:

Prepare the dye according to the instructions on the package.

Divide hair into small sections using a coloring brush.

Apply the dye evenly on the hair from the roots to the ends.

Wait for 20 – 25 minutes.

Rinse the hair well with water until all dye residue comes out.

55 AED

9% OFFFeatured

Shea Moisture 100% Virgin Coconut Oil Baby Wash & Shampoo 384ml

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Highlights:

Shea Moisture 100% Virgin Coconut Oil Baby Wash & Shampoo 384ml

Shea Moisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients listings are subject to change due to INCI, we cannot guarantee that these lists are complete, up-to-date and/or error-free. For an accurate listing of ingredients in each product, please refer to your product packaging.

50 AED

Oils & Moisturizer, Skin Care

American Dream Cocoa Butter Original Oil 200gm

American Dream Cocoa Butter Original Oil 200ml

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Highlights:

American Dream Cocoa Butter Original Oil 200ml

A light quick absorbing non greasy everyday all over body oil leaving skin hydrated, soft and with a gentle glow.

Restores balance to the skins barrier to lock in moisture

Apply daily after showering or bathing

If you want to take skin from dry & flaky to fabulously silky, indulge it with Cocoa Butter Original. Boasting a new and enhanced formula which includes ultra moisturising, ethically sourced cocoa butter, softening shea butter and Vitamin E, this non-greasy, bestselling butter simply melts into skin.

An antioxidant powerhouse to protect the skin from environmental damage which causes skin ageing, dark patches, and dullness. Smooth away stretch marks, fine lines and blemishes and help keep skin healthy and youthful looking.

55 AED

13% OFFFeatured

A Bonne 2in1 Spa Milk Salt Tube 350gm

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Highlights:

A Bonne 2in1 Spa Milk Salt Tube 350g

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantoin. It removes dirt deposits and dead Skin cells from you body, giving you a new and radiant skin.

* Moisturizing Spa Salt

* Whitening Yogurt

* Smooth & Baby Skin

✔ Natural Exfoliating

✔ Natural Anti Bacteria

✔ Natural Smooth & Radiant

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

35 AED

17% OFFFeatured

Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml

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Highlights:

Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

25 AED

38% OFFFeatured

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

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Highlights:

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins is made of Aloe vera and glycerin to protect fragile skins against red spots and other minor irritations. Enriched with Amino Acids, Multivitamins and skin moisturizers to nourish and leave your skin smooth, soft, beautiful and mild toned complexion.

25 AED

22% OFFFeatured

Pastil Hand Cream Cucumber

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Highlights:

Pastil Hand Cream Lavender

35 AED

18% OFFFeatured

Dr. Teal’s Shea Sugar Scrub Shea Butter & Almond Oil with Essential Oils 538g

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Highlights:

Dr. Teal’s Shea Sugar Scrub Shea Butter & Almond Oil with Essential Oils 538g

Dr Teal’s® Shea Sugar Body Scrub is formulated with Shea Butter, Sugar, and Essential Oils to exfoliate and smooth skin. Essential oils help soothe the mind, while shea butter, sweet almond oil and macadamia seed oil leave the skin moisturized.

Suggested Use

Massage Dr Teal’s® Shea Sugar Body Scrub into wet skin in circular motions, focusing on rough, dry areas. Rinse thoroughly. Great for use in bath or shower, or as a hand scrub.

45 AED