Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Rubee Beauty Magic Hand and Body Lotion 113ml

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Rubee Beauty Magic Hand and Body Lotion 113ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

15 AED

13% OFFFeatured

Shower Gel, Skin Care

Topicrem Ultra-Hydrating Shower Oil 500ml

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Topicrem Ultra-Hydrating Shower Oil 500ml

Topicrem Ultra-Hydrating Shower Oil 500ml (16.90fl oz) is a luxurious solution for those seeking to elevate their shower routine, especially beneficial for dry and sensitive skin types. This exquisite shower oil transforms into a silky, creamy lather upon contact with water, gently cleansing while enveloping your skin in a delicate, calming fragrance that soothes the senses. Formulated with nourishing agents, this product provides immediate hydration, leaving your skin feeling soft and supple right from the first use. Enriched with the goodness of glycerin, it helps to attract moisture to the skin, ensuring a lasting hydration effect that persists throughout the day. Thanks to the inclusion of sunflower seed oil, this shower oil delivers essential fatty acids that reinforce the skin’s natural barrier, protecting it from environmental stressors. Additionally, the infusion of Vitamin E offers antioxidant properties, helping to maintain the skin’s youthful glow and resilience. Indulge in the lavish texture and comforting aroma of Topicrem Ultra-Hydrating Shower Oil, and experience a shower like never before, where your skin is pampered and cherished with every wash.

130 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Rapid White Whitenizer Spot Remover Serum 60ml

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Rapid White Whitenizer Spot Remover Serum 60ml

Rapid White Whitenizer Spot Remover Serum is formulated to help clear discoloration and blemishes of the skin. Enriched with Vitamin E to protect the skin, this anti-spot serum whitens spot areas like sunburn and dark spots caused by sun exposure or bleaching creams.

How to use Rapid White Whitenizer Spot Remover Serum

Apply serum directly to the sunburn or affected area for 7 days only. Can also be mixed into lotions and creams. A maximum of 200ml bottle should be mixed into a cleansing milk. In case of skin reactions, discontinue use.

45 AED

8% OFFFeatured

MAAKE Papaya Glowing Shower Gel Scrub 1000ml

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MAAKE Papaya Glowing Shower Gel Scrub 1000ml

Our Glowing Shower Gel scrub is exactly what it sounds! A scrub for a delightful foamy bath, enriched with Papaya extract, vitamin E, and pumice stone exfoliating particles that gently cleanse and exfoliate the skin, removing impurities and dead cells, leaving your skin soft, lightly fragranced and with a subtle glow!

Results in smoothened skin. Non-abrasive.

Instructions: Apply a generous amount and massage onto wet skin, bring up to a lather, scrub, then rinse off. Suitable for daily use; if you have extremely sensitive skin, use 2-3 times a week. Use our Glowing Hand & Body Lotion to moisturize after use.

Caution: For external use only. Avoid contact with eyes. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

55 AED

7% OFFFeatured

Creams, Skin Care, Sunscreen

Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

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Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

Brightens and Evens Skin Tone: The Vitamin C Face Wash, Multi Serum, and Belle Visage Cream work together to fade dark spots and hyperpigmentation, providing a brighter, more even complexion.
Hydrates and Plumps Skin: Hyaluronic Acid and Aloe Vera in these products deeply hydrate the skin, ensuring it stays moisturized, soft, and smooth throughout the day.
Fights Signs of Aging: With the power of Vitamin C, Niacinamide, and Collagen, these products stimulate collagen production, reducing the appearance of fine lines and wrinkles for a firmer, youthful look.
Antioxidant Protection: Green Tea Extract and Vitamin C provide antioxidant protection, helping your skin defend against environmental stressors and free radical damage.

65 AED

6% OFFFeatured

ACM Gel for Oily Skin SPF 50 – 40ml

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ACM Gel for Oily Skin SPF 50 – 40ml

A gel sunscreen that provides optimal high sun protection against UVB and UVA thanks to a combination of organic filters and mineral sunscreens and provides a long-lasting anti-shine effect.

Advantages :

Invisible to application, non-comedogenic and waterproof
Without perfume. Without parabens. Non-comedogenic
A lightweight, fluid texture, suitable for oily skin
Long-lasting moisturizer

How to use :

Apply sun gel to previously cleansed and dried skin 30 minutes before sun exposure.
Repeat the application regularly, especially after sweating or swimming. Do not stay in the sun for a long time even if you use a sunscreen product because it does not protect you completely. Excessive exposure to the sun poses a health risk.

85 AED

11% OFFFeatured

Yong Chin Papaya Peel Off Mask 120gm

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Yong Chin Papaya Peel Off Mask 120gm

Deeply cleanses oil and dirt from pores and allows moisture to be absorbed into the skin.

YC Papaya Peel of Mask deep cleans oil and dirt from pores and allows moisture to be absorbed into the skin. This vitalizing facial mask with anti-oxidant helps to peel-away impurities from the skin without over drying. Even troubled or tired skin is left feeling energized. Peel away blemishes to leave a healthy, glowing Skin. Vitamins of fruit removes impurities, dead tissues and firms up the skin.
It is suitable for all skin types to re-balance the skin functions.
Make your skin looks clean, softer, firmer and smoother with a fresh and healthy glow.

40 AED

22% OFFFeatured

Sunshine Naturals Sunshine Kojic Acid Whitening Body Lotion 480gm

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Sunshine Naturals Sunshine Kojic acid whitening body lotion 480gm

This product is fortified with moisturizing and whitening ingredients, which quickly penetrate the skin, remove melanin, beautify the dull, sallow, and wrinkled skin, enhance its whitening ability, and keep the skin soft, moist, and elastic.

Benefits and features:

Helps re-moisturize the skin and increase its glow.
Body lotion maintains skin elasticity and supports its texture.
It helps remove dead skin and thus replace it with new cells.
It helps the body to relax because it contains a fragrant and refreshing scent.
Reduces dead skin cells and cracks.
It increases the glow of the skin maintains its natural color and increases its luminosity.

How to use:

It is placed twice a day on the whole body after taking a shower.

35 AED

18% OFFFeatured

R&D Care Arbutin Milk Whitening Body Lotion 600ml

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R&D Care Arbutin Milk Whitening Body Lotion 600ml

Get glowing skin with Arbutin Milk Whitening Lotion. Our lotion helps to get bouncier and brighter skin with this lightweight lotion, which embraces your body with hydration, soft, and supple.

A unique combination of 7 Alpine Natural Flowers Complex, reduces the appearance of dark spots, and also moisturizes and soothes skin.
Arbutin & Kojic work together to give an excellent skin brightening efficacy.
Hydrolyzed Milk Protein is one of the most nutrient-rich proteins and soothes and moisturizes dry and sensitive skin.

45 AED

14% OFFFeatured

Creams, Skin Care, Tubes

Doctor Clear Lightening Care Cream Tube

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Doctor Clear Lightening Care Cream Tube

Doctor Clear Lightening Care Facial Cream Hydroquinone Free Sensitive Skin, Moisturizing Vitamins C & E, is the reference of the clearing care. Its exclusive formula acts effectively on all skin types. It is formulated with a complex of clearing active products and a concentrate of Vitamin C and E.

Directions: Intensive Treatment: Apply on the areas to treat 2 times a day for 4 to 6 weeks. Preventive Treatment: Use once daily after. Apply on clean skin. Massage softly concentrating on the darkest areas.

30 AED

PRODUCTS ON SALES

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18% OFF

Lotion, Skin Care

Vitamin White Gold 24 Carat Body Lotion 450ml

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Vitamin White Gold 24 Carat Body Lotion 450ml

Vitamin White GOLD Body Milk is a complex, repairing and anti-impurity product. Its fabulous formula removes the darkest spots dramatically giving you a brown, spot-free complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

45 AED

10% OFFFeatured

Hair Care, Hair Cream

Reborn Hot Oil Hair Cream With Honey Milk 1000ml

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Reborn Hot Oil Hair Cream With Honey Milk 1000ml

Nutrient-rich herbal concoctions keep your hair and scalp in tip-top condition. REBORN BEAUTY The collection of Hot Oil Treatment creams nourishes and deeply restores capillary fibre. Repairing, stimulating and regenerating, it protects against the damaging effects of environmental stresses. This rich and silky cream leaves your hair strong, shiny, soft, and smooth.

45 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

LightUp Brightening Exfoliating Shower Gel Carrot 400ml

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Light Up Dark Spots Correction Cream Vita-Clariant with Vitamin C 200ml

Light Up Dark Spots Correcting Cream with vitamin C, B-Carotone Collagen. Designed for skin with marks and spots

Vita-Clariant complex with Vitamin C, Beta-carotene, Collagen, Aloe Vera concentrate & fruit principles, targets blemished areas of your skin to effectively lighten marks and fights pigmentation build-ups.

45 AED

10% OFFFeatured

Lady Diana Herbal Collection Avocado Intensive Nourishment Hair Cream 1000ml

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Lady Diana Herbal Collection Avocado Intensive Nourishment Hair Cream 1000ml

Lady Diana Nourishing Hair Cream with Avocado for Dry & Coarse Hair is formulated with vitamins and proteins for healthy hair and scalp nourishment. It can be applied on both wet and dry hair, but for the best result use on wet hair with the desired amount. It gives powerful moisturizing treatment to extra dry, over-processed and color-treated hair, and adds shine, glow, moisture and elasticity to brittle hair.

45 AED

13% OFFFeatured

Jergens All Purpose Face Cream 425gm

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Jergens All Purpose Face Cream 425gm

Jergens All Purpose Face Cream is a multi-action moisturizer designed to keep skin hydrated and nourished. Its lightweight formula, containing Vitamin E and Pro-Vitamin B5, intensely hydrates for up to 24 hours and helps skin retain its natural moisture. Its fast-absorbing formula leaves skin feeling smooth and healthy. Enjoy softer, brighter, radiant skin with Jergens All Purpose Face Cream. 15 fl oz.

65 AED

12% OFFFeatured

Active Caviar Drip 24K Gold Glutathione Whitening Lotion Plus SPF 50 Body Milk 444ml

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Active Caviar Drip 24K Gold Glutathione Whitening Lotion Plus SPF 50 Body Milk 444ml

Active Caviar Drip 24K Gold Glutathione Whitening Lotion is a luxurious body milk designed for all skin types, offering intense hydration and powerful SPF 50 sun protection. Infused with 24K gold and glutathione, this lotion not only lightens and brightens your skin but also provides a lavish skincare experience.

150 AED

17% OFFFeatured

Skin Doctor Milk & Honey Hand Cream 100ml

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Skin Doctor Milk & Honey Hand Cream 100ml

Wrap your hands in the sweet silky comfort of Skin Doctor Milk & Honey Hand Cream! Soothing formulae for unparallel hydration and comfort.

How to use

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

25 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Lovely Blossom 250ml

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Ella James Body Mist Lovely Blossom 250ml

Ella James Body Mist Lovely Blossom is a blend of Freesia, Jasmine and Sandlewood

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

22% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Disaar Vitamin C Whitening Face Oil with Hyaluronic Acid 75ml

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Disaar Vitamin C Whitening Face Oil with Hyaluronic Acid 75ml

Disaar Vitamin C Face and Body Serum for skin firming, moisturizing and anti-aging. Vitamin C serum is considered one of the best facial serums and oils. Within two weeks, your face will become smooth and beautiful. You can use the product in the mor

35 AED

11% OFFFeatured

Pure Carrot Bio Balance Carrot Oil Whitening Lotion 450ml

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Pure Carrot Bio Balance Carrot Oil Whitening Lotion 450ml

Pure Carrot Bio Balance Carrot Oil Whitening Lotion is formulated with plant-based Carrot oil that helps to lighten as well as help prevent the formation of aging that occurs in skin cells. Also rich in hydrating emollients that guarantee you a softer, moisturized skin. With use, skin is fairer and uniformed.

85 AED

GIFT SET

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6% OFFFeatured

Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 6

Creams, Skin Care

Cathy Doll Ready 2 White Boosting Cream 75ml

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Cathy Doll Ready 2 White Boosting Cream 75ml

Illuminate your skin with Cathy Doll’s Ready 2 White Boosting Cream, a specialized facial whitening cream designed to deliver a radiant and youthful complexion. Infused with advanced Nano Encapsulation Technology, this cream penetrates deeply to nourish and revitalize your skin.

✨ Key Features:

Advanced Whitening Formula: Utilizes Nano Encapsulation Technology with triple-layered beads containing Glutathione, Arbutin, and Snail Secretion Filtrate to brighten and even out skin tone.
Skin Firming and Pore Minimization: Tightens the skin and reduces the appearance of pores, resulting in a smoother and more refined texture.
Deep Hydration and Nourishment: Enriched with Hydrogenated Lecithin to provide intense moisture, leaving the skin soft, supple, and radiant.
Antioxidant Protection: Contains antioxidants that combat free radicals and protect the skin from environmental stressors, including UV rays.
Reduces Imperfections: Helps diminish the appearance of wrinkles, dark spots, acne scars, and other blemishes for a clearer complexion.

🧴 How to Use:

Apply an appropriate amount of cream to your face and neck.
Gently massage in circular motions until fully absorbed.
Use twice daily—morning before sun exposure and evening before bedtime—for optimal results.

75 AED

10% OFFFeatured

A Bonne Milk Lightening Lotion with Collagen Pump 500ml

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Highlights:

A Bonne Milk Lightening Lotion with Collagen Pump 500ml

This concentrated milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisture, eliminates skin dryness and restores lasting radiance.

* Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

✔Moisturizing & Whitening

✔ 3X Whitening Soft & Smooth

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

45 AED

22% OFFFeatured

Veet Gold Carrot Whitening Lotion, 300ml

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Highlights:

Veet Gold Carrot Whitening Lotion, 300ml

This body lotion is enriched with carrot extract, offering nourishment and hydration for the skin. Its lightweight formula absorbs quickly, leaving skin feeling smooth, soft, and refreshed. With consistent use, it can help improve skin texture and promote a brighter appearance.

Key Features:

Infused with natural carrot extract for skin nourishment.
Supports overall skin hydration and texture.
Contains natural essential oils.

Benefits:

Helps improve skin’s overall look and feel.
Supports skin hydration and smoothness.
Promotes healthy-looking skin.

35 AED

14% OFFFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

13% OFFFeatured

Conditioner, Hair Care

Reborn Hair Conditioner & Balsam with Botox 1000ml

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Highlights:

Reborn Hair Conditioner & Balsam with Botox 1000ml

Soft, hydrating and scent-sational. The balsam-cream performs a tonifying action because of vegetable extracts and a restructuring action due to the presence of cationic substances which permit easy combing and bring softness to the hair, taking away the static electricity and leaving the hair shiny. For a versatile leave in hair conditioner, and it’s great for brazil keratin / collagen / Botox treatment of hair.

65 AED

18% OFFFeatured

Doctor Clear Lightening Body Lotion 500ml

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Highlights:

Doctor Clear Lightening Body Lotion 500ml

Dr. clear solutions for daily use, our clarifying milk cares for your complexion and makes it more radiant, softens and tones the skin thanks to vitamins , natural phyto ingredients and the prowte complex, known to improve the complexion and vitality of the skin in daily use, Dr clear clarifying body milk hydrates, clarifies and rejuvenates the skin. after only four weeks of application, the complexion regains its clarity and softness , directions for use: gently massage the skin with circular movements, focusing on difficult parts, apply twice a day,avoid contact with eyes in case of irritation stop.Please note packaging may change due to manufacturer update.

45 AED

15% OFFFeatured

Hair Care, Hair Fertilizer

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Creme Formula 100ml

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Highlights:

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Creme Formula 100ml

Creamy light-weight formula
Controls scalp itching and flaking due to dandruff
Helps reduce breakage allowing hair to grow longer

55 AED

17% OFFFeatured

Cocoa Glow Supreme Brightening Treatment Cream 50gm

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Cocoa Glow Supreme Brightening Treatment Cream 50gm

Lightening Strength: Gentle Radiance – Deeply moisturizing for dry skin

Cocoa Glow Supreme Brightening Treatment Cream combines Cocoa Butter, Tamarind Seed Extract, Mulberry Root Extract, and Vitamin C in a rich, nourishing cream formulated to help visibly brighten skin while improving the appearance of uneven skin tone. Its creamy texture provides lasting moisture, making it especially suitable for dry and normal skin.

A blend of conditioning moisturizers and botanical extracts helps improve the appearance of dullness and discoloration while leaving skin feeling soft, smooth, and hydrated. With continued use, skin appears visibly brighter, healthier-looking, and naturally radiant.

125 AED

11% OFFFeatured

ActiveX Face & Body Exfoliating Scrub 500gm

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Highlights:

ActiveX Face & Body Exfoliating Scrub 500gm

Enjoy a luxurious exfoliating experience with ActiveX Face & Body Lightening + Scrubbing Cream. Formulated to gently exfoliate, eliminate dead skin cells, and provide deep hydration, this advanced formula leaves your skin feeling soft, refreshed, and radiant.

Highlights

Infused with moisturizing and nourishing ingredients like Argan Oil, Glycerin, and Niacinamide
Brighten and even out skin tone
Remove impurities and cleanse pores
Deeply hydrate and soothe the skin

40 AED

14% OFFFeatured

Ujooba Daily Cleansing Strawberry Face Wash 150ml

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Ujooba Daily Cleansing Strawberry Face Wash 150ml

Experience the refreshing and revitalizing power of strawberries with Ujooba’s Daily Exfoliating Strawberry Face Wash. Enriched with 100% natural strawberry extracts, this face wash gently exfoliates, purifies, and deeply cleanses your skin. It effectively removes impurities, dirt, and dead skin cells while leaving your face feeling soft, smooth, and glowing.

Perfect for daily use, this face wash is designed to give your skin a radiant glow, making it feel rejuvenated and refreshed. The natural exfoliating properties of strawberries help in refining the skin’s texture without causing any irritation, making it ideal for all skin types.

Key Features:

Contains 100% natural strawberry extracts
Gently exfoliates for smoother skin
Deeply purifies and cleanses
Removes impurities and dead skin cells
Leaves skin fresh, glowing, and smooth
Suitable for daily use

How to Use: Apply a small amount of Ujooba Strawberry Face Wash to wet skin. Massage gently in circular motions, avoiding the eye area. Rinse thoroughly with water and pat dry. For best results, use twice daily.

30 AED