Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Lotion, Skin Care

Jhalak Beauty Lotion

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Jhalak Beauty Lotion

Jhalak Beauty Lotion is a unique blend of natural ingredients that is designed to illuminate your skin from within, enhancing your complexion and leaving you with a natural and breathtaking glow. It is crafted with nourishing vitamins, soothing botanical extracts, and antioxidants that work together to rejuvenate your skin. The lotion provides deep, lasting hydration, quenching your skin’s thirst and ensuring a supple and radiant complexion throughout the day. It also has a delightful fragrance that lingers on your skin, creating an aura of freshness and confidence. JHALAK is dermatologist-approved and suitable for all skin types.

Lotion allows you to reveal your true beauty, whether you’re preparing for a special occasion or seeking an everyday glow. It is the secret to your transformation, allowing you to embrace your uniqueness, enhance your charm, and reveal the star you are. Don’t wait to experience the transformation and embrace the JHALAK Beauty Lotion, stepping into a new era of radiant beauty.

50 AED

5% OFFFeatured

Fair & White Original Purity Fade Cream For Face And Body For Combined To Greasy Skins 200ml

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Fair & White Original Purity Fade Cream For Face And Body For Combined To Greasy Skins 200ml

The Fade Cream contains emollient and a fading agent which fight to against blemishes. Results: As purified, a clearer and smoother complexion. Ideal care for combined to greasy skins.

90 AED

13% OFFFeatured

Valera Face & Body Scrub Sea Salt

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Valera Face & Body Scrub Sea Salt

35 AED

10% OFFFeatured

Shower Gel, Skin Care

A Bonne’ Sunflower Oil Pitera Moisturizing Concentrated Shower Gel 450ml

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A Bonne’ Sunflower Oil Pitera Moisturizing Concentrated Shower Gel 450ml

Discover the benefits of our Concentrated Shower Gel, improve your skin’s moist and leave a delightful scent. This concentrated formula packed with effective ingredients such as Sunflower Oil, Pitera, and Niacinamide, it makes the skin more moisture, soft, smooth and healthier skin. Start your journey to revitalized skin with our specially formulated shower gel. Sunflower Oil richs in lots of essential fatty acid and minerals. Gives and retains moisture in the skin that makes skin moisture and brightener. Pitera is a unique extract that provides exceptional benefits to the skin, aiding in nourishment and restoring its smoothness while enhancing moisture retention. Niacinamide works excellently to promote healthy, brighter skin, prevent moisture loss, preserve skin’s hydration, and diminish the appearance of wrinkles.

45 AED

8% OFFFeatured

Royal Natural Honey Lotion 500ml

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Royal Natural Honey Lotion 500ml

Royal Natural Honey skin conditioning lotion for dry skin.

55 AED

3% OFFFeatured

AmLactin Daily Vitamin C, 7% Lactic Acid Lotion 225ml

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AmLactin Daily Vitamin C, 7% Lactic Acid Lotion 225ml

Whole-body moisturizing lotion: Make skin care easy with the all-in-one lotion designed to brighten, exfoliate and hydrate your face, hands and body for radiant, glowing skin in just one step
Our formula: Daily Vitamin C uses 7% lactic acid, a gentle yet effective AHA, to exfoliate dead skin cells and promote skin cell turnover; Vitamin C boosts radiance and evens out tone, revealing softer, brighter, more renewed skin
Simplify your skincare routine: With Vitamin C incorporated into our formula along with the celebrated ingredient, lactic acid, you can finally reduce the number of skin care products on your shelf while still showing your skin the love it deserves
The deepest care for your skin: Our paraben-free, lightweight, non-greasy formula is made without fragrance and is safe for sensitive skin so you can maintain soft, smooth skin with confidence; ideal for normal to dry skin
AmLactin is the dermatologist-recommended moisturizer brand with lactic acid; our therapeutic formula works with your skin to boost its natural renewal process through gentle exfoliation

195 AED

20% OFFFeatured

ODEON Coffee and Coconut Face and Body Scrub 100ml

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ODEON Coffee and Coconut Face and Body Scrub 100ml

Apply the scrub to a wet face Massage the scrub in brisk circular motions for 2 minutes and let it dry

Highlights

ODEON FACE AND BODY SCRUB 100ML
Avoid direct contact with eyes
Moisten the application areas apply required quantity massage with fingers in upward circular movements for 3-5 minutes rinse and pat dry

40 AED

20% OFFFeatured

Yoko Tamarind Gluta Glow Salt Scrub 300g

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Yoko Tamarind Gluta Glow Salt Scrub 300g

Yoko Tamarind Gluta Glow Salt Scrub 300g. Spa salt scrub. Tamarind Gluta Scrub Recipe Combined with the power of 2X concentrated tamarind powder, gluta, collagen, aloe vera and honey, it gently exfoliates the skin. Reveal new, soft, smooth skin that looks healthy and radiant than ever before.

2X concentrated real tamarind powder gently exfoliates the skin
Glutathione makes the skin look naturally radiant
Aloe Vera Soothe dry skin Moisturizes the skin
Honey Moisturizes the skin, radiant, and looks healthy.

How to use: Pour some salt on wet skin and gently scrub the skin. Leave it for 3 minutes, then rinse with clean water. Should be used 1-2 times a week to keep skin clean and bright.

20 AED

7% OFFFeatured

Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

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Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

A true revolution in skin radiance! This divine face cream is designed to help combat the problems of uneven skin tone and pigmentation spots. It helps even out the complexion and clarify the skin, boosting radiance while leaving skin both supple and comfortable.

65 AED

13% OFFFeatured

Fairlady Hand & Nail Repair Milk Cream with Intensive Whitening 100ml

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Fairlady Hand & Nail Repair Milk Cream with Intensive Whitening 100ml

“Fairlyde” milk cream is specially designed for intensive care of hands and nails, to provide you with deep hydration and help repair dry and damaged skin. It contains a distinctive formula that includes milk extracts and whitening ingredients that improve skin tone and give it a natural glow. It also strengthens nails, prevents breakage and gives you a healthy look for hands and nails.

Benefits and features:

Provides deep hydration to the skin and enhances its softness thanks to milk ingredients.

Contains whitening ingredients that improve skin tone and lighten dark areas.

Helps repair cracks and restore skin from dryness.

Strengthens nails and prevents breakage, which enhances the healthy appearance of hands.

Easy to absorb, without leaving a greasy layer.

Suitable for all skin types, including sensitive skin.

Use daily to keep hands and nails healthy and fresh.

How to use:

It is preferable to use the cream on clean, dry hands.

Apply an appropriate amount of cream to the hands and nails and massage gently until completely absorbed.

Use twice daily, morning and evening, or as needed.

35 AED

PRODUCTS ON SALES

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17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle Shea & Cocoa Beauty Cream

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BERG Advance White Miracle Shea & Cocoa Beauty Cream

A rich, comforting moisturizer powered by shea butter and cocoa butter to deeply hydrate, smooth rough texture, and help brighten dull, uneven skin. The creamy, non-greasy formula melts in for lasting softness and a healthy glow. Ideal for dry to normal skin. For external use only.

Key Benefits

Deep nourishment and long-lasting moisture

Helps improve softness and elasticity

Supports a brighter, more even tone

Non-greasy, comfortable under makeup

25 AED

14% OFFFeatured

Profectiv Mega Growth Anti-Damage No-Lye Relaxer Regular 1 Pack

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Profectiv Mega Growth Anti-Damage No-Lye Relaxer Regular 1 Pack

Mega Growth Creme on Creme Relaxer System includes an ultimate protective blend of natural oils and conditioning proteins in every step, helping to defend against breakage, split-ens and dryness. The MegaGrowth System enhances elasticity & movement, increasing the strength of relaxed hair by up to 100%. You will notice the difference.

30 AED

10% OFFFeatured

Silky Cool Caviar Hair Mask Deep Conditioning Treatment with Caviar Extract & Fatty Acids 1000ml

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Silky Cool Caviar Hair Mask Deep Conditioning Treatment with Caviar Extract & Fatty Acids 1000ml

Revitalize dry, tired hair with the luxurious Silky Cool Caviar Hair Conditioning Mask 1000ml. Infused with hydrolyzed caviar extract and essential fatty acids, this concentrated formula delivers intense moisture, softness, and shine while helping to combat signs of hair aging.

Rich in marine nutrients and botanical extracts like Fucus vesiculosus, this deeply hydrating mask restores moisture to brittle strands and enhances manageability. Ideal for dry, dull, or chemically treated hair, it leaves your hair feeling silky-smooth, nourished, and beautifully rejuvenated after every use.

How to Use:

After shampooing, apply a generous amount to scalp and hair.
Gently massage and spread evenly through the lengths.
Leave on for a few minutes.
Rinse thoroughly with water.

45 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Cedar Wood 30ml

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Difeel 100% Pure Essential Oil Cedar Wood 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Woodsy, burning
Our Cedar Wood Oil:

Has a grounding, calming affect
Acts as an insect repellant
Acts as an antifungal, anti infectious and antiseptic oil

75 AED

25% OFFFeatured

Perlay Goldie Exfoliating Scrub 75ml

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Perlay Goldie Exfoliating Scrub 75ml

Dark knuckles are removed and skin is lightened and smoothed with the help of Perlay Goldie Exfoliating Scrub.

30 AED

14% OFFFeatured

Ors Olive Oil Professional Creme Relaxer

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ORS Olive Oil Professional Creme Relaxer – Normal Strength

The ORS Olive Oil Professional Hair Relaxer Creme is enriched with olive oil and natural ingredients that cater to all of your hair care needs as administered by a salon professional. The results are professionally achieved beautiful hair that is silky and incredibly manageable. ORS OIL Salon Professional Crème Relaxer Normal 18.75oz is a conditioning relaxer enriched with Olive Oil and Lanolin providing controlled straightening protecting against over processing Key Features

Protect the hair from damage during the relaxer process

Provides continuous protection while straightening

Provides long lasting shine

Protection against over processing Perfect For

Conditioning relaxer enriched with Olive Oil and Lanolin providing controlled straightening protecting against over processing

120 AED

11% OFFFeatured

Oserth Smooth Masque 1000ml

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Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

310 AED

17% OFFFeatured

UCB European White Gold Arbutin & Retinol Serum 100ml

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UCB European White Gold Arbutin & Retinol Serum 100ml

The UCB European White Gold Serum is an intense skin-lightening and toning treatment designed to reduce stubborn dark spots, and discoloration.

Key Features

Active Ingredients: Formulated with brightening agents like Arbutin and Retinol to help control melanin production and smooth skin texture.

Main Purpose: Fades blemishes, corrects uneven complexions, and promotes a clearer, uniform, and radiant skin tone.

Usage: Can be applied directly to targeted problem areas or mixed into body lotions/creams to boost their brightening effects.

125 AED

10% OFFFeatured

Alattar Hair Growth Treatment Oil 130ml

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Alattar Hair Growth Treatment Oil 130ml

Attar Cocoa Butter Hair Growth Treatment Oil is a product rich in natural ingredients designed to nourish hair and promote healthy growth. It combines the benefits of cocoa butter, known for its deep moisturizing and strengthening properties, helping to reduce dryness and breakage, with a light formula that gives hair softness and shine. This oil is an ideal choice for those with weak or damaged hair and looking to enhance its length and health.

Benefits and Features:

Promotes hair growth naturally and healthily.
Nourishes the scalp and strengthens hair follicles.
Deeply moisturizes hair thanks to natural cocoa butter.
Reduces hair dryness and prevents breakage.
Leaves hair soft, shiny and easy to style.
Suitable for all hair types, including damaged and dry hair.

How to use:

Warm a small amount of oil between your hands.

Gently massage the oil into the scalp in circular motions.

Distribute the oil along the length of the hair to the ends.

Leave it for 30 minutes or more as needed.

Wash your hair with your favorite shampoo and rinse well.

Warnings:

For external use only.

Avoid contact with eyes, if contact occurs, rinse immediately with water.

Keep out of reach of children.

Store in a cool, dry place away from direct sunlight.

45 AED

4% OFFFeatured

CeraVe SA Cream for Rough & Bumpy Skin 340g

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CeraVe SA Cream for Rough & Bumpy Skin 340g

Exfoliate Without Disrupting Skin’s Barrier
Essential Ceramides Formulated with three essential ceramides 1, 3, 6 II that help restore and maintain its natural protective barrier
Patented Technology Utilizes patented MVE controlled release technology to help replenish ceramides and deliver long lasting moisturization
Gentle On Skin Free of fragrance and dye, hypoallergenic, non comedogenic and non irritating
Rich Texture Ideal for extremely dry, rough, bumpy skin. Discontinue use if there is any irritation or burning

110 AED

GIFT SET

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6% OFFFeatured

Shower Gel, Skin Care

Neoprosone Turmeric and Papaya Exfoliating Shower Gel 750ml

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Neoprosone Turmeric and Papaya Exfoliating Shower Gel 750ml

Revitalize your skin with NEOPROSONE Turmeric & Papaya Exfoliating Shower Gel . Formulated with purifying turmeric and exfoliating enzyme-rich papaya , this shower gel deeply cleanses, removes impurities, and promotes a radiant complexion.

Its creamy texture and exotic fragrance offer you a unique sensory experience, while leaving your skin soft, smooth and visibly brighter.

✔ Gentle exfoliating action for all skin types
✔ Turmeric: brightens the complexion and purifies
✔ Papaya: natural exfoliation and cell regeneration
✔ Large 750ml size – ideal for daily use

Incorporate it into your beauty routine for healthy, radiant and refreshed skin day after day.

75 AED

5% OFFFeatured

Silky Cool Egg & Honey Shampoo 5Litre

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Silky Cool Egg & Honey Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

Clinic Clear Dark Spot Remover DSR 50gm

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Clinic Clear Dark Spot Remover DSR 50gm

Clinic Clear Anti Dark Spot Cream is a revolutionary skin care product that helps to reduce the appearance of dark spots, while nourishing and hydrating your skin. It is specially formulated with natural ingredients such as jojoba oil and shea butter, to provide intense hydration, while protecting your skin from harsh weather conditions. It is suitable for all skin types, giving you deeply cleansed, tingly-smooth skin. The cream helps to control excess oil and unclog pores, providing long-lasting moisturization and a bright complexion. With regular use of this cream, you can achieve clear, healthy skin that looks and feels radiant.

15 AED

11% OFFFeatured

Yong Chin Platinum Perfumed Lotion Sunshine Day 180gm

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Yong Chin Feminine Collagen Wash with Rose Sakura 200gm

Gentle, fresh and mild anti-bacteria formula.

Yong Chin Feminine Collagen Wash with Rose Sakura specially formulated for the intimate area, helps to cleanse and acts as anti-bacterial solution. It cures and prevents itching, burning sensation and unpleasant odor, making you feel fresh and confident all day long.

How to use:

Pour a small amount on your hand and wash all around the external vaginal area while taking a shower.

40 AED

10% OFFFeatured

Silky Cool Artichoke Facial Face & Body Scrub Tube 275ml

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Silky Cool Artichoke Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

8% OFFFeatured

Hair Care, Hair Fertilizer

Doo Gro Mega Thick Hair Vitalizer 113ml

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Highlights:

Doo Gro Mega Thick Hair Vitalizer 113ml

Helps thicken and strengthen weak and damaged hair. Its special blend of vitamins, herbal extracts, shea butter and botanical thickeners provides needed conditioning for strong, healthy, and shiny hair.

Safe to use on all types of hair including natural, color treated, and relaxed. Moisturizes dry scalp on thinning edges and temple areas.

Promotes thick, strong, healthy hair
Helps reduce breakage allowing hair to grow longer

Directions: Use daily or as often as needed. Gently massage into hair and scalp. Do not rinse out. Style as usual.

For best results, use with DOO GRO® Mega Thick Shampoo and Conditioner.

Warning: Hair is flammable. Keep hair away from open flames, lit tobacco products, extreme heat and hot objects. For external use only. Keep out of eyes. If accidentally swallowed, consult physician immediately. Keep out of the reach of children.

60 AED

10% OFFFeatured

Silky Cool Apricot Facial Mud Mask 500ml

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Highlights:

Silky Cool Apricot Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED