Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

165 AED

33% OFFFeatured

Melano Pure Goat Milk Soap with Shea & Honey 100gm

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Melano Pure Goat Milk Soap with Shea & Honey 100gm

Melano Goat milk soap is a true beauty ally that smoothes your skin and gives it radiance by providing it with vitamins and Zinc.

Hydrates the skin and gives it freshness, acts to eliminate dead cells.
Eliminates skin irritation, contains vitamin A, reduces wrinkles, helps fight acne, psoriasis, and eczema, is a very gentle scrub for the skin, acts to lighten the skin.

Ingredients:

Goat’s milk – Aloe Vera extract

How to use:

Gently massage onto moist skin with a circular motion. Rinse thoroughly.

For best results, use twice a day to keep your skin fresh and brighter.

10 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Organic 24k Gold Radiance And Anti-Aging Whitening Face Cream 50gm

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Gluta Gold Organic 24k Gold Radiance And Anti-Aging Whitening Face Cream 50gm

Indulge your skin in the luxury of pure gold. Our 24K Gold Organic Face Cream is a premium treatment formulated to revitalize your complexion. By blending pure 24K gold particles with high-potency organic botanical extracts, this cream delivers a dual action of intense brightening and structural rejuvenation.

Highlights

24K Gold Infusion: The gold particles stimulate cellular growth and collagen production, effectively firming the skin and smoothing out fine lines and wrinkles.
Advanced Whitening: Targets melanin production to fade dark spots and hyperpigmentation, resulting in a visibly brighter and more even skin tone.
Powerful Anti-Aging: Packed with antioxidants that fight free radicals, this cream restores skin elasticity and prevents premature aging for a youthful, lifted look.
Deep Nourishment: The 50g jar contains a rich, velvety formula that deeply hydrates the skin, leaving it soft, supple, and glowing without a greasy residue.
Clean & Organic: Formulated with organic ingredients, free from harmful parabens and sulfates, making it safe for all skin types, including sensitive skin.

45 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Rosewater 40ml

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Difeel Luxury Moisturizing Hand Cream Rosewater 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Rose Water Hand Cream:

Heals, refreshes and nourishes dry skin
Contains Pure Natural Oil andVitamin E
Leaves skin soft and oil free
Protects the skin from aging and free radicals

70 AED

11% OFFFeatured

ActiveX Aloe Vera & Vanilla Body Lotion 700ml

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ActiveX Aloe Vera & Vanilla Body Lotion 700ml

Nourish and soothe your skin with Activex Body Lotion infused with Aloe Vera & Vanilla. This rich, hydrating formula helps calm irritated skin while providing long-lasting moisture. The natural aloe vera extract works to refresh and repair, while vanilla adds antioxidant protection and a gentle, comforting fragrance. Perfect for daily use, leaving your skin soft, smooth, and delicately scented.

Highlights

Hydrating & Soothing
Antioxidant Protection
Long-Lasting Moisture
Gentle Fragrance

40 AED

15% OFFFeatured

Kingsley House Skincare Aqueous Cream for Sensitive Skin 500ml

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Kingsley House Skincare Aqueous Cream for Sensitive Skin 500ml

Kingsley House Skincare Aqueous Cream for intensive skin hydration and it is rich in fatty acids, vitamin E and antioxidants. These nutrient rich extracts assets with hydrating and protecting dry, sensitive skin whilst improving firmness and vitality.

Can be used as an emollient to soften, soothe and rehydrate the skin. Can also be used as a skin cleanser. Suits sensitive skin types, including children.

Directions:

Apply frequently to the skin and massage in thoroughly. Repeat application as often as required.

55 AED

Enchanteur Perfumed Body Lotion Rose Oud Amour Satin Smooth 250ml

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Enchanteur Perfumed Body Lotion Rose Oud Amour Satin Smooth 250ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

18 AED

11% OFFFeatured

Pretty Cowry Amboo Charcoal Tearing Black Mask 20gx10

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Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

25% OFFFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Creams, Skin Care

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

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Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Skin Lightening is an advanced blend of toning plant extracts, vitamins and peptide complexes. It fades unwanted discoloration and removes dark spots or age spots caused by sun damage, aging or scarring. Cocoa Butter – smoothes spots and scars. – lightens age spots. Soy – restores skin luminosity. – naturally brightens skin tone. Licorice and Mulberry Extracts – evens skin tone and texture. Peptide Complex – helps firm and support skin structure. Increases , minimizes fine lines and plump skin. Directions: Apply a small amount as a thin layer to the affected area twice daily. Sun exposure should be limited by using a sunscreen, sunblock or protective clothing to cover the bleached skin after treatment to prevent re-darkening.

45 AED

3% OFFFeatured

Creams, Skin Care

LightenUp Girl Intense Perfection Lightening Face Cream 100ml

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LightenUp Girl Intense Perfection Lightening Face Cream 100ml

Experience the light and creamy texture of LightenUp Girl Intense Perfection Lightening Face Cream. This unique formula not only hydrates your skin but also helps fade the appearance of dark brown spots, improving clarity and promoting a luminous complexion. Infused with the benefits of Vitamin A, it restores soft, smooth, and even-toned skin.

Directions: Apply a thin layer of LightenUp Girl! Intense Perfection Lightening Cream to clean, dry skin, preferably at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

Key Ingredient: Rumex Occidentalis

145 AED

PRODUCTS ON SALES

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22% OFFFeatured

Lotion, Skin Care

Veet Gold Vitamin C Body Corrector Lotion 300ml

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Highlights:

Veet Gold Vitamin C Body Corrector Lotion 300ml

This body lotion is formulated with Vitamin C to help brighten and even out skin tone. Enriched with 100% natural essential oil, it nourishes the skin, leaving it soft and smooth. Offering SPF 15, it provides broad-spectrum protection against harmful UV rays, helping to protect the skin from sun damage.

Key Features:

Brightening: With Vitamin C, this lotion helps even skin tone and reduces the appearance of dark spots.
Deep Hydration: The natural essential oil nourishes the skin, leaving it feeling soft and supple.
Sun Protection: SPF 15 offers broad-spectrum protection against UVA and UVB rays, helping to reduce the risk of sun damage.
Visible Results: Helps promote a more even, glowing complexion with regular use.

35 AED

15% OFFFeatured

American Dream Cocoa Butter Ultra Moisturising Body Lotion 750ml

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American Dream Cocoa Butter Ultra Moisturising Body Lotion 750ml

American Dream Cocoa Butter Ultra Moisturising Body Lotion with Vitamin E is a non greasy lotion that softens and moisturizes to leave even the most rough, dry skin silky soft and smooth. Ideal for preventing and smoothing away stretch marks and blemishes.

85 AED

11% OFFFeatured

Skin Doctor Anti-Hair Fall Shampoo 250ml

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Highlights:

Skin Doctor Anti-Hair Fall Shampoo 250ml

Nourishes hair roots and strengthens weakened hair. Enriched with D-Panthenol, ginseng and whole wheat extract to promote hair growth and prevent hair loss.

Anti-Hairfall Herbal Shampoo is a breakthrough formula that nourishes hair roots and strengthens weakened hair. It also conditions and improves your hair texture to reduce hair fall due to breakage. D-Panthenol is an important ingredient for strengthening hair and activating hair growth. Ginseng Extract nourishes the hair roots, improves hair texture and reduces hair fall. Whole Wheat Extract retains moisture in the hair. Soft and smooth healthy-looking relaxed hair.

How to use:

Gently massage the shampoo into wet hair and scalp. Leave for two to three minutes and rinse off thoroughly. Repeat if necessary.

40 AED

3% OFFFeatured

Lait Asian Secret Kojic Half Cast Body Lotion 500ml

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Lait Asian Secret Kojic Half Cast Body Lotion 500ml

Lait Asian Secret Half Cast Lotion is Hydroquinone free lotion specially formulated with these

Ingredients : kojic acid, Nicotinamide,Vitamin C, E, , Deionised water, Emulsifying water, stearic acid, cetostearyl alcohol, , mineral oil, silicone oil, vitamin B3 , perfume. to give your skin the best look and smooths.

apply on clean skin after shower.

Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

195 AED

11% OFF

PrettyBe Facial Scrub Charcoal 500ml

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PrettyBe Facial Scrub Charcoal 500ml

40 AED

3% OFFFeatured

Q7 Paris Carrot Skin Lightening Body Lotion Classic Edition 300ml

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Highlights:

Q7 Paris Carrot Skin Lightening Body Lotion Classic Edition 300ml

Beautiful bright skin is here! The Q7 Paris Carrot Skin Lightening Body Lotion is one of the Q7 Paris hero products.

300ml size, improved formulation for FASTER skin lightening results.
Specially formulated for all skin types. Lightens dark spots, leaves lasting glow.
Reduces stress, sun, age-related spots. Regulates melanin production.
Prevents transepidermal water loss, and protects from dryness, discoloration.
Gentle enough for spot-prone skin. Use twice a day for youthful skin.

195 AED

7% OFFFeatured

Hair Gel & Spray, Hair Care

Miracle 9 Honey & Avocado Wrap, Set, Twist Mousse 236ml

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Highlights:

Miracle 9 Honey & Avocado Wrap, Set, Twist Mousse 236ml

Experience soft, defined styles with the Miracle 9 Honey & Avocado Mousse. This lightweight styling mousse is enriched with natural moisturizing ingredients, including honey and avocado, to help nourish the hair while providing long-lasting hold and shine. Perfect for wrap, set, and twist styles, it adds structure without stiffness, leaving your hair looking healthy and radiant all day.

Key Features:

Lightweight formula for easy styling
Enriched with honey and avocado for added moisture
Ideal for wrapping, setting, and twisting
Provides long-lasting hold with a natural shine
Suitable for all hair types

65 AED

17% OFFFeatured

Extreme White 5Days Fairness Beauty Cream

Face Cream, Skin Care, Spot Corrector

Extreme White 5Days Fairness Beauty Cream

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Highlights:

Extreme White 5Days Fairness Beauty Cream

Extreme White 5Days Fairness Beauty Cream

Extreme White Beauty Cream is described as helping to whiten the skin, reduce dryness, freckles, dark spots, dark circles around the eyes, and acne marks, while helping to even the skin tone. The product is described as a special formula extracted from natural herbs that makes the skin look fresh and attractive within a few days of use.

Key ingredients/claims:

Aloe Vera: Described as a natural moisturiser that helps reduce roughness and leaves skin soft and gentle.
Avocado & Honey: Described as an oil-control formula intended to help protect against acne, pimples and blackheads and promote clearer-looking skin.
Multivitamins: Described as helping reduce fine lines, wrinkles and signs of ageing.

Indication: The page describes the cream as being intended for skin whitening and providing an even skin tone. It recommends performing a patch test before using a new product.

Ingredients listed: Disodium EDTA, Allantoin, Dimethicone, Parsol OMC, Propylene Glycol, Titanium Dioxide, Beeswax, Paraffin Wax, Mineral Oil, Kojic Acid Dipalmitate, Fragrance, Ozokerite Wax, Octadecanoic Acid, Cetyl Alcohol, Deionized Water, Zinc Oxide, Alpha Arbutin and Vitamin B6.

Directions: The page instructs users to clean the skin before bedtime with Extreme White Beauty Soap, pat dry, apply a small amount of the cream to dry skin and massage in circular motions. It then recommends rinsing in the morning with the Extreme White Beauty Soap.

25 AED

13% OFFFeatured

Clere Powder Fresh Body Cream 500ml

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Highlights:

Clere Powder Fresh Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to a refreshing powdery scent.

Clear cream helps keep the skin radiant, hydrated, and fresh.

Suitable for normal and dry skin.

35 AED

20% OFFFeatured

Cocopulp Lightening Cream 150ml

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Highlights:

Cocopulp Lightening Cream 150ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots ,Hydrates and protects the epidermis

The skin is soft, supple and radiant

20 AED

GIFT SET

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10% OFFFeatured

Skin Care, Tonners

AXIS-Y Daily Purifying Treatment Toner 200ml

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Highlights:

AXIS-Y Daily Purifying Treatment Toner 200ml

Clears out bacteria and pollution stuck deep in pores that cause persistent inflammation and acne. Nutrients from our natural ingredients then soothe skin and promote healing.
-Gently exfoliates dead skin cells
-Removes acne causing bacteria for clearer skin
-Soothes inflammation and speeds up skin’s healing process

140 AED

22% OFF

Bio Lightening Complexion Body Lotion 600ml

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Highlights:

Bio Lightening Complexion Body Lotion 600ml

Bio Lightening Lotion intensive whitening body lotion is a specialist Vitamins, Arbutin and Omega 3 that helps improve the appearance of skin toner, stretch marks and uneven skin tone. It is also effective for aging and dehydrated skin. Specialist skincare for Brighter, Clear, Even skin, Hyperpigmentation, Acne Eliminates blemishes and dark spots.

35 AED

14% OFFFeatured

Body Gel, Creams, Skin Care

Lady Diana Soft & Smooth Baby Perfumed Petroleum Jelly 320ml

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Highlights:

Lady Diana Soft & Smooth Baby Perfumed Petroleum Jelly 320ml

Our classic baby petroleum jelly contains natural vitamins and skin nourishing elements. Its non-greasy jelly prevents skin from the sunburn effects while moisturizing and soothing it. An ultimate blend of natural ingredients and scientifically crafted ultraviolet ray blocking properties

30 AED

13% OFFFeatured

Pr.Francoise Bedon Lightening Serum Supreme 50ml

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Highlights:

Pr.Francoise Bedon Lightening Serum Supreme 50ml

A highly effective skincare formula that reduces age spots, brightens, and softens the skin. Best used on hands, elbows, and knees.

130 AED

18% OFFFeatured

Gluta Touch Anti-Aging Clarifying Body Lotion 500ml

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Highlights:

Gluta Touch Anti-Aging Clarifying Body Lotion 500ml

Gluta Touch lotion combines several effects: clarifying, anti-aging and antioxidant. With its rapid and visible action, GLUTA TOUCH is the extra beauty touch for even smooth and radiant skin.

Product benefits

Moisturizes and clarifies skin

Unifies the complexion

Firms and enhances skin

Smoothes and reduces signs of aging

How to use

Apply GLUTA TOUCH clarifying lotion morning and evening to the completely cleansed body with GLUTA TOUCH shower gel. Lightly massage into skin.

NB: The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

45 AED

7% OFFFeatured

Conditioner, Hair Care, Hair Mask

Melano Hair Conditioner Cream With Egg Honey & Milk 500ml

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Highlights:

Melano Hair Conditioner Cream With Egg Honey & Milk 500ml

Melano hair conditioner with egg, milk, & honey for hair follicle nourishment

How to use:

put a suitable amount of hair conditioner on the hair and scalp and gently massage the hair thoroughly then put a melano conditioner and leave at least for 20 minutes then wash your hair ,for a best result leave it for half an hour and wash the hair.

65 AED

13% OFFFeatured

Hair Care, Hair Styling Products

PrettyBe Hair Styling Cream Men 300ml

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Highlights:

PrettyBe Hair Styling Cream Men 300ml

35 AED

29% OFFFeatured

Creams, Skin Care, Tubes

Melano Melanocool Cream 40gm

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Highlights:

Melano Melanocool Cream 40gm

Melanocool:is a moisturising cream for dry & normal skin.

Provides your skin more softness & vitality .

It contains: Natural oils as Olive oil, Coconut oil , Almond oil, Aloe vera, Urea & Honey.

-Moisturises and renewes skin.

-Hydrates and treats heel cracks.

-Soothes any inflammed area in skin.

How to use:

Apply a layer of cream on cleansed skin twice a day .

25 AED

11% OFFFeatured

Fair & White Original Brightening Body Lotion for A Radiant Skin 485ml

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Fair & White Original Brightening Body Lotion for A Radiant Skin 485ml

Thanks to its clarifying formula, the Original F&W Body Milk softens spots and gently brightens your skin. Its creamy formulation leaves your skin soft, satin-smooth, more radiant, and regular. Its delicate fragrance makes it a wonderful daycare.

85 AED

7% OFFFeatured