Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Pure Glow Maximum Strength Whitening Dark Spot Corrector 50gm

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Pure Glow Maximum Strength Whitening Dark Spot Corrector 50gm

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Dark Spot Corrector is a targeted treatment formulated to help visibly improve the appearance of stubborn dark spots and uneven skin tone on the face and body. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish the skin while delivering intensive brightening benefits. A blend of Niacinamide, Alpha Arbutin, and Glycolic Acid helps visibly improve the appearance of dark spots, post-blemish marks, and other areas of discoloration, leaving skin looking smoother, healthier, and more radiant.

Its rich, fast-absorbing formula targets persistent discoloration while providing lasting hydration and comfort. With continued use, skin appears brighter, more even-looking, and visibly refined. Apply directly to areas of concern as part of your daily Pure Glow brightening routine for best results.

125 AED

20% OFFFeatured

Reborn Whitening Lemon Exfoliating Scrub 500ml

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Highlights:

Reborn Whitening Lemon Exfoliating Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

8% OFFFeatured

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

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Highlights:

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Vanilla Cashmere

Whipped vanilla, soft musk & cozy caramel.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

110 AED

10% OFFFeatured

Silky Cool Avocado Facial Mud Mask 500ml

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Highlights:

Silky Cool Avocado Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

H20 Natural Jours Body Care Lightening Oil 125ml

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Highlights:

H20 Natural Jours Body Care Lightening Oil 125ml

H20 Jours Natural Lightening 125ml – is designed to provide the skin with daily care benefits. The combination of natural oils provides an illuminated look on your complexion while helping to fight off the effects of ageing.

30 AED

14% OFFFeatured

Feminine Care, Personal Care, Skin Care

Silky Cool Feminine Intimate Wash Gentle Hygiene Solution for Sensitive & Normal Skin 250ml

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Silky Cool Feminine Intimate Wash Gentle Hygiene Solution for Sensitive & Normal Skin

250ml

Discover the ultimate solution for intimate hygiene and freshness with Silky Cool Feminine Intimate Wash. Specially formulated for sensitive and normal skin, this 250 ml wash provides gentle care for the external genital area, leaving your skin feeling healthy and revitalized.

Key Benefits

Daily Freshness: Ensures hygiene and a long-lasting fresh feeling throughout the day.
Gentle Formula: Ideal for sensitive and normal skin, providing soothing care without irritation.
Versatile Use: Safe for daily use or as often as needed for your comfort.
Warnings & Storage
- Avoid contact with eyes. In case of eye contact, rinse thoroughly with water.
- Store in a cool place at room temperature (25–30°C).
- Keep out of reach of children.
- For external use only.
  Note: The image displays two products for illustrative purposes only. However, each purchase includes only one product provided at the time of sale.

30 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

OXYGÈNE Essential Fairness Beauty Cream SPF 30 PA+++ 7-Day Challenge

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30 AED

5% OFFFeatured

Purec Pure Egyptian Gold 3X Half Cast Shower Gel 1000ml

Shower Gel, Skin Care

Purec Pure Egyptian Gold 3X Half Cast Shower Gel 1000ml

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Purec Pure Egyptian Gold 3X Half Cast Shower Gel 1000ml

Purec Egyptian Gold 3X Half Cast Shower Gel is a luxurious bathing indulgence inspired by the ancient beauty rituals of Egypt. This exceptional shower gel is carefully formulated to provide a triple-action experience, leaving your skin feeling gloriously pampered, brightened, and rejuvenated.

Enriched with the opulence of pure gold particles, Purec Egyptian Gold 3X Half Cast Shower Gel offers a showering experience like no other. The infusion of 24-karat gold provides a touch of decadence, helping to stimulate collagen production, promote firmness, and reduce the appearance of fine lines, giving your skin a radiant and youthful glow.

Combining the power of Half Cast technology with skin-nourishing ingredients, this shower gel delivers a transformative experience. Half Cast technology targets skin brightening, helping to fade dark spots and even out skin tone, leaving you with a luminous and flawless complexion.

95 AED

8% OFFFeatured

Pr.Francoise Puissance Lightening Purifying Balm 50ml

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Highlights:

Pr.Francoise Puissance Lightening Purifying Balm 50ml

Purifying treatment acts against skin blemishes and face imperfections unifying the skin tone. Restores a clear, healthy and softer complexion.

Multivitamin treatment that fight scars, age, sun and pregnancy spots. Eliminates acne and restores your skin to a clear and healthy complexion.

120 AED

25% OFFFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Gel Cream 30gm

Bar Soap, Skin Care

Zeenat Carrot Multiplex Skin Brightening Gel Cream 30gm

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Highlights:

Zeenat Carrot Multiplex Skin Brightening Gel Cream 30gm

his fluid texture is non-greasy and helps your skin protect itself and maintain optimal hydration. It is plant-based, carrot oil extract and antioxidant, and delays the effects of aging. Emollient, maintains the elastic structure of the skin. It fights new pigment spots, brightens and unifies the skin’s appearance.
Instruction: You must exfoliate your skin to remove dead skin cells for best results. Apply thoroughly after cleansing. Use only once in the evening for the first week. Increase application to twice daily for the second week. Avoid application under the eyes, on the eyelids or lips. Sun exposure should be limited by using a sunscreen or a sunblock or protectant to cover bleached skin during and after application of this product to prevent evaporation. Warning: Avoid contact with eyes and lips. For external use only. Do not use on children under 12 years of age. If irritation occurs, stop use. Store in a dry and cool place.

45 AED

PRODUCTS ON SALES

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13% OFFFeatured

Skin Care, Sunscreen

Fruit of the Wokali High Protection Sunscreen Cream SPF60, UV Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant 130ml

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Fruit of the Wokali High Protection Sunscreen Cream SPF60, UV Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE Full Coverage SPF 60 High Protection Sunscreen Cream provides the skin with the best protection against UVA 1, 2 and UVB rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

5% OFFFeatured

Clovate Face Polish With Tea Tree & Lavender 50gm

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Clovate Face Polish With Tea Tree & Lavender 50gm

Our Clovate Face Polish With Tea Tree & Lavender offers a creamy and deeply exfoliating formula that simultaneously detoxifies your skin. The inclusion of Tea Tree helps to alleviate skin inflammation, while Lavender works to soothe and hydrate your skin without clogging pores.

Directions: apply a small amount of Face Polish to your dampened face and neck. Gently massage it into your skin, and then rinse thoroughly with water.

105 AED

15% OFFFeatured

Conditioner, Hair Care

Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

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Highlights:

Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized. * Infused with Aloe Butter & Vitamin B3, this conditioner smooths and softens hair while moisturizing scalp to reduce dryness. When used together, this shampoo & conditioner moisturize and strengthen for less breakage and healthier-looking hair.

55 AED

14% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Personal Care

Fem Fresh Active Spray Refreshing Intimate Areas Maximum Care 125 ml

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Highlights:

Fem Fresh Spray Active Refreshing Intimate Area is a product specially designed to give you instant freshness and maximum care for your intimate area.

Benefits and features:
It gives you a feeling of instant freshness thanks to its effective formula.
It helps control unwanted odors, ensuring all-day freshness.
Designed with a gentle and safe formula for daily use.
Its formula is lightly scented with a light fragrance suitable for intimate areas.
pH balanced for a healthy intimate area.
It has a light, refreshing scent that leaves you feeling clean.

How to use :
Make sure the intimate area is clean and dry before use.
Shake the container well before use.
Hold the container 15 cm away from the intimate area, then spray gently.

30 AED

13% OFFFeatured

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

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Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

12% OFFFeatured

Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

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Highlights:

Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

Intense Brightening and Silky Hydration

Unveil the secret to smoother, brighter, and more even-toned skin. This ultra-hydrating body lotion blends the power of Niacinamide and Alpha Arbutin—two dermatologist-loved brightening agents that fade dark spots, refine texture, and reveal lasting radiance. Its lightweight yet deeply nourishing texture absorbs quickly, leaving your skin irresistibly soft with a natural glow that lasts all day.

Every application delivers a spa-like experience that restores vitality to dull, dehydrated skin. Niacinamide strengthens the skin barrier, promoting elasticity and a smooth finish, while Alpha Arbutin works to visibly even out discoloration for a flawless, luminous look. Pair it with the complementary body wash, Face Cream and body oil to amplify results and lock in moisture that keeps your skin glowing from dawn till dusk.

Usage Instructions

Apply generously to clean, towel-dried skin after bathing. Massage gently in circular motions until fully absorbed.

Use twice daily for best results. For enhanced radiance, pair with the matching body wash.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation develops. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.

150 AED

17% OFFFeatured

Pr. Francoise Bedon Paris Purifying Balm Energie 50ml

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Highlights:

Pr. Francoise Bedon Paris Lightening Cream Energie 50ml

Pr. Francoise Bedon Energie Lightening Cream has been formulated with vitamins that help nourish the skin to a softer and brighter complexion.The skin tone is left to be even and healthier.

Aloe Vera plant and multivitamin enriched cream treatment helps cell renewal and brightens the complexion leaving the skin more youthful and rejuvenated.

150 AED

17% OFFFeatured

Purec Pure Egyptian Magic Whitening Body Soap 250gm

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Highlights:

Purec Pure Egyptian Magic Whitening Body Soap 250gm

Experience the luxury of Egyptian Original Pure Whitening Gold Soap, a premium skincare product crafted with the finest ingredients to give you radiant, glowing skin. This soap is enriched with pure gold particles and natural whitening agents, meticulously formulated to brighten and rejuvenate your complexion.

25 AED

14% OFFFeatured

ActiveX Date & Milk Face & Body Scrub 500ml

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ActiveX Date & Milk Face & Body Scrub 500ml

Indulge in the nourishing and exfoliating benefits of ActiveX Face & Body Scrub 500ml in the Date & Milk variant. This luxurious scrub combines the natural exfoliating properties with the nourishing effects of date and milk extracts. It gently removes dead skin cells, leaving your skin feeling smooth, soft, and nourished. Experience a rejuvenating and indulgent skincare routine with ActiveX Face & Body Scrub Date & Milk.

30 AED

10% OFFFeatured

Fruit of the Wokali Illuminating and Softening Body Scrub with Aloe Vera 600gm

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Fruit of the Wokali Illuminating and Softening Body Scrub with Aloe Vera 600gm

Fruit of the Wokali Aloe Vera Natural Sherbet Scrub (Aloe Vera and Sweet Cream Body Scrub)

Product type: Sherbet-type body scrub / Brightening and smoothing treatment

Main ingredients:

Aloe Vera: Rich in antioxidants and vitamin C, it provides “juicy” hydration and helps to beautify and brighten the skin tone.
Sugar: A natural granulated exfoliant that effectively and biodegradablely polishes the skin’s surface.
Sweet Cream: A softening base that conditions the skin during the exfoliation process to prevent irritation.

Main benefits:

Radiant Renewal: Instantly eliminates dry, dull skin, revealing a younger, softer, smoother skin layer.
Hydration Balance: Deeply nourishes while exfoliating, ensuring the moisture barrier remains balanced and restoring natural radiance.
Boost to Circulation: The mechanical action of sugar on the skin helps to stimulate superficial blood flow, promoting cell regeneration.
Illuminating Properties: Thanks to the Vitamin C in aloe, it helps to even out skin tone and combat the appearance of tired skin.
Sherbet Texture: A unique consistency that glides smoothly over the body, facilitating massage and pore cleansing.

45 AED

GIFT SET

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14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Blossom Perfumed Talc Powder 250gm

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Skin Doctor Blossom Perfumed Talc Powder 250gm

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

10% OFFFeatured

Pretty Cowry Apricot Scrub 350ml

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Highlights:

Pretty Cowry Apricot Scrub 350ml

The exfoliating complex delicately eliminates old cells, peeling, evens out unevenness, whitens. The product is suitable for all skin types. The formula is free of flatulates and parabens. Delicate texture suitable for the face.

45 AED

17% OFFFeatured

Face Fresh Beauty Face Wash for Men 60ml

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Highlights:

Face Fresh Beauty Face Wash for Men 60ml

Usually, men’s skin faces more sun tanning and they have harder skin unlike women. This face wash is specifically designed for men which contains ingredients that are formulated to address the specific needs of men’s skin, such as oil control and hydration. Generally, face wash is applied to damp skin and massaged into the face to remove dirt and oil. After a few minutes, the face wash is rinsed off with warm water. Be sure to follow up with a moisturizer (Face Fresh Lotion for Men) to keep your skin hydrated and protected.

How to use it: Wet your face with warm water. Squeeze a small amount of face wash onto your fingertips. Gently massage the face wash into your skin using circular motions. Rinse your face thoroughly with warm water. Pat your face dry with a clean towel.

For best results: Use daily and follow with Face Fresh Beauty Cream for Men.

25 AED

18% OFFFeatured

Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

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Highlights:

Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45 AED

22% OFFFeatured

Skin Doctor Cracked Heel Repair Cream 75gm

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Highlights:

Skin Doctor Cracked Heel Repair Cream 75gm

Pro active treatment that gets rid of rough, dry or cracked heels and stimulates re-growth.

Pro-Active Repair Treatment is specially created to get rid of rough, dry or cracked heels and stimulate re-growth of skin cells. With Skin Doctor Cracked Heel Repair cream, you’ll notice visible improvement of less cracks in 3 days and softer, smoother and more supple skin in just 7 days.
Product Highlights:
– Fast and visible repair results.
– Dermatologist tested and recommended.
– Reduces discomfort.
– Helps reduce foot odor.
– Prevents skin infection.
– Easily absorbed.
– Fragrance free.
– Can be used on sensitive skin.

35 AED

10% OFFFeatured

Body Gel, Serums, Skin Care

Pretty Cowry Soothing & Moisturizing Tomato 99% Tomato Moisturizing Gel 300ml

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Highlights:

Pretty Cowry Soothing & Moisturizing Tomato 99% Tomato Moisturizing Gel 300ml

Face and body gels are the best solution for people with sensitive skin . Water-based gels perfectly nourish the skin and quickly deliver the necessary substances.

Often people prefer to use one or another tool at a certain time of the year. In summer, when the pores are open and vulnerable to bacteria, the gel will be the best solution, and in winter, when the temperature around the body often changes – it’s warm in the house, it’s cold outside – avocado gel is ideal.

45 AED

7% OFFFeatured

Conditioner, Hair Care, Hair Mask

Malano Shea Butter Hair Mask 500ml

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Highlights:

Malano Shea Butter Hair Mask 500ml

Melano hair conditioner with shea butter, almond oil, vitamin E for moisturing & nourishing your hair follicles & give it bright and make it straight.

How to use:

Put a suitable amount of hair conditioner on the hair and scalp and gently massage the hair thoroughly then put a melano conditioner and leave at least for 20 minutes then wash your hair ,for a best result leave it for half an hour and wash the hair.

65 AED

17% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 250ml

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Highlights:

Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 250ml

Keeps lips moisturised, preventing them from chapping

Offers your skin gentle protection to safeguard it against dryness

Leaves your skin feeling soft, smooth and moisturised

25 AED

17% OFFFeatured

Vaseline Soft and Smooth Milk Nutrient 2 in 1 Shampoo 275ml

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Highlights:

Vaseline Soft and Smooth Milk Nutrient 2 in 1 Shampoo 275ml

25 AED

7% OFFFeatured

DR.MEINAIER Aloe Vera Peel Off Jelly Mask 650gm

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DR.MEINAIER Aloe Vera Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED