Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Gift Sets, Skin Care

Caro White Lightening Set 6Pieces

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Caro White Lightening Set 6Pieces: Lotion, Cream, Tube, Oil , Soap *& Showe Gel

Restores clarity to the complexion.

Leaves skin youthful looking and ready to receive daily treatments.

Skin appears softer and pH balanced.

Caro White is a formular rich inB-carotene & vitamin A and E to make your skin light, manageable, and satin-smooth. its components and active principles are specifically designed to deep nourish your skin protect it and give you a feeling of well-being.

140 AED

7% OFFFeatured

Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Organic Grapeseed Oil 237ml

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Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Condition: Sensitive skin in need of natural moisturizing and protection from free radical damage, without clogging pores and causing breakouts.

Solution: NOW® Solutions Certified Organic Grapeseed Oil is a light, odorless oil with mild emollient properties. This versatile oil has numerous beneficial fatty acids including linoleic, oleic, stearic, palmitic, myristic and lauric acids. Its rich, silky texture is perfect for soothing away dryness and is suitable for all skin types since it won’t clog pores or cause break-outs. Grapeseed Oil is perfect as a base for lotions, and it’s mild enough to use as a conditioner for all hair types.

65 AED

13% OFFFeatured

Yong Chin Micellar Face Wash Gel with Collagen 150ml

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Yong Chin Micellar Face Wash Gel with Collagen 150ml

Achieve hydrated, dewy, and fresh skin with collagen-infused anti-wrinkle benefits, leaving your skin brightened and radiant.

YC Micellar Face Wash Gel with Collagen is made with natural ingredients and soft bead scrub that helps deeply cleanse, providing moisture and nutrients to soften the skin. Collagen helps to reduce wrinkles, brighten the skin, and make it firmer, smoother, and more radiant. It is suitable for all skin types.

How use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

13% OFFFeatured

Ndjansang Lightening Milk Veil 300ml

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Ndjansang Lightening Milk Veil 300ml

Ndjansang Super Lightening Milk Brings radiance, softness, uniformity to the skin, removes impurities and regenerates the skin.
– Lightens the skin and evens out the complexion
– Improves skin elasticity
– Softens the skin without oily deposits.

65 AED

33% OFFFeatured

Personal Care, Shower Gel, Skin Care

Johnsons Extra Sensitive Baby Wipes 168 Wipes

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Johnsons Extra Sensitive Baby Wipes 168 Wipes

Johnson’s extra sensitive wipes help you to completely clean your baby from head to toe even your newborn baby.
Developed to gently cleanse your baby newborn skin to help prevent redness and irritation.
Perfect to use even on the face because it consists of 98% of pure water therefore it’s super gentle to the eyes with the No More Tears formula.
Perfect to use for cleaning the face because it consists of 98% of pure water therefore it’s super gentle to the eyes with the No More Tears formula.
Keep your baby clean and fresh all the time.

Product Information:

Alcohol-free.
Artificial color-free
Fragrance-free

The perfect wipes for your baby’s soft skin.

30 AED

25% OFFFeatured

Moroccan Oil Organic Soap Argan Oil 100gm

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Moroccan Oil Organic Bath Soap Bucket Grace Ward 850ml

Grace Ward Organic Bath Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.
Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.
Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.
Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.
Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.
Offers a gentle yet effective cleanse, removing dirt and impurities while maintaining the skin’s natural moisture balance.
Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

15 AED

14% OFFFeatured

Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

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Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

Calamansi cleanser contains Vitamin C that helps lighten dark spots.
It helps to remove the accumulated dirt on the face and it also removes the excess oils and make-up to make your skin clean.
This cleanser with pure calamansi extract is known for its skin whitening and micro-cleansing anti-bacterial action.
Use this cleanser and avoid pimples and other skin problems due to buildup on the skin.

This amazing cleanser gives you a beautiful glow to clean and healthy skin.

30 AED

10% OFFFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Kids & Baby Boy Body Extra Moisturize Milk 1000ml

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DH7 Paris | Kids & Baby Boy Body Extra Moisturize Milk 1000ml

DH7 Baby Boy Body Milk is formulated to moisturize and suit perfectly baby needs.Liste INCI : Aqua, Paraffinum Liquidum, Hydrogenated Palm Glycerides, Prunus Dulcis, Ceteareth 20, Glycerin, Ceteareth-12, Cetearyl Alcohol, Palmitic Acid, Stearic Acid, Phenoxyethanol, Methyl Paraben, Ethylparaben, Butylparaben, Propyl Paraben, Isobutylparaben, Carbomer, Triethanolamine, Benzyl Alcohol,

180 AED

13% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

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Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

130 AED

13% OFFFeatured

Silky Cool Gold Facial Massage Cream 140ml

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Silky Cool Gold Facial Massage Cream 140ml

Introducing the Silky Cool Gold Facial Line, a luxurious collection designed to elevate your skincare routine to new heights of indulgence and efficacy. Crafted with a blend of premium ingredients and nourishing botanicals, each product in this line is meticulously formulated to provide a spa-like experience while delivering visible results.

Luxuriously enriched with natural oils, aloe vera extract, and vitamin E for ultimate skin nourishment. Revitalizes, softens, and promotes a radiant glow.

35 AED

PRODUCTS ON SALES

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6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Coconut Oil 30ml

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Difeel 100% Pure Essential Oil Coconut Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits

Aroma: None

Our Coconut Oil:

Acts as an extreme moisturizer andis anti-aging
Reduces muscle pain
Reduces facial blemishes and appearance of scars

75 AED

17% OFFFeatured

Pastil Natural Organic Jasmmine Hair Oil 65ml

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Pastil Natural Organic Jasmmine Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Garlic & Black Seed 5 Liter

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Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Garlic & Black Seed 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor White Flower Extract Heel Cream 100ml

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Skin Doctor White Flower Extract Heel Cream 100ml

Skin Doctor White Flower Extract Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

13% OFFFeatured

Skin Doctor Shea Butter Regenerating Face Wash 125ml

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Skin Doctor Shea Butter Regenerating Face Wash 125ml

Skin Doctor Shea Butter Regenerating Face Was offers a rich creamy texture that deep cleanses and purifies the skin. Richa in Vitamin E with anti-inflammatory, antibacterial and antioxidant properties, shea butter highly moisturizes and regenerates skin while helping reduce irritation.
Deep moisturizing, restores natural oil balance and minimizes skin irritation

35 AED

3% OFFFeatured

Conditioner, Hair Care

Difeel Superior Growth Jamaican Black Castor Conditioner 255ml

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Difeel Superior Growth Jamaican Black Castor Conditioner 255ml

Difeel Superior Growth Jamaican Black Castor Conditioner helps improve hair growth and thickness.

Jamaican black castor oil for hair growth starts at your hair scalp and strengthens hair roots to prevent breakage.

Perfect for those who regularly color, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles.

DIRECTIONS
After shampooing with the Difeel Jamaican Black Castor Superior Growth Shampoo, rinse thoroughly and squeeze out excess water from hair. Apply a liberal amount of product to the hair, focusing on the middle to end section where hair tends to be the most dry.

Massage product gently into the hair and allow to penetrate for a few minutes. Rinse thoroughly.

145 AED

14% OFFFeatured

Silky Cool Apricot Facial Mud Mask 300ml

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Silky Cool Apricot Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

11% OFFFeatured

Hair Care, Hair Lotion

Queeny Cazara Argan Coconut & Olive Oil Moisture Hair Lotion

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Queeny Cazara Argan Coconut & Olive Oil Moisture Hair Lotion

The Queeny Cazara Oil Moisture Hair Lotion is a deeply nourishing and revitalizing formula designed to bring life back to fragile, tired hair. Infused with our signature trio-oil blend, this lightweight yet ultra-hydrating lotion restores strength, softness, and shine, making your hair look and feel healthier with every use.

Key Features:

Instant Rejuvenation: Revives dry, brittle, and weakened hair.
Deep Hydration: Locks in moisture to prevent dryness and breakage.
Trio-Oil Blend: A nourishing combination of natural oils for enhanced softness and shine.
Strengthens Hair: Helps reinforce weak strands, reducing breakage and split ends.
Non-Greasy Formula: Provides long-lasting moisture without weighing hair down.

How to Use:

Apply a small amount of Queeny Cazara Oil Moisture Hair Lotion to damp or dry hair. Distribute evenly from root to tip and style as desired. Use daily or as needed for continuous hydration and protection

40 AED

7% OFFFeatured

PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

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PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

The precious glycerine PR+ Argan includes the fabulous virtues of the Orient and active plants. Argan oil, world renowned for its exceptional moisturizing and anti-aging properties combined with the very restorative Glycerin, will nourish and repair your epidermis in depth to restore its softness, radiance and youth.

How to use

Ingredients

PROPYLENE GLYCOL, GLYCERIN, AQUA, TRIDECETH-9, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, SODIUM LACTATE, ASPERGILLUS FERMENT, PHENOXYETHANOL, ASCORBIC ACID, SODIUM METABISULFITE, ETHOXYDIGLYCOL, LINALOOL, BENZYL SALICYLATE, ALPHA – ISOMETHYL IONONE, ARGANIA SPINOSA KERNEL EXTRACT, DIETHYLHEXYL SYRINGYLIDENEMALONATE, LACTIC ACID, ARCTOSTAPHYLOS UVA URSI LEAF EXTRACT, CITRONELLOL, BENZOIC ACID, MORUS ALBA LEAF EXTRACT, DEHYDROACETIC ACID, BENZYL BENZOATE, GERANIOL, AMYL CINNAMAL, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHANOLAMINE, SODIUM DEHYDROACETATE, SODIUM BENZOATE, POTASSIUM SORBATE, HEXYL CINNAMAL, ISOEUGENOL, EUGENOL, SORBIC ACID, LIMONENE, BENZYL ALCOHOL.

465 AED

11% OFFFeatured

Fruit of the Wokali Collagen Micellar Cleansing Water Cleanses and Purifies Skin 300ml

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Fruit of the Wokali Collagen Micellar Cleansing Water Cleanses and Purifies Skin 300ml

FRUIT OF THE WOKALI – COLLAGEN MAKEUP CLEANSING WATER

Deeply cleanses and purifies. Cleanses pores. Removes all types of makeup from your eyes, lips, and the rest of your face. Removes waterproof and long-lasting makeup. Ensures a fresh, soft, and elastic texture thanks to its collagen component.

40 AED

GIFT SET

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17% OFFFeatured

Creams, Skin Care, Tubes

Melano Pharma Papayatone Brightening Cream 30gm

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Melano Pharma Papayatone Brightening Cream 30gm

A rich brightening cream infused with Papaya Extract, Alpha Arbutin, Vitamin C, and Vitamin E to lighten dark spots, even skin tone, and restore skin radiance. Helps reduce melasma, freckles, and post-acne marks while keeping the skin soft and hydrated.

Important! skincare products developed for export and formulated to meet the needs of African markets, with consideration for climate conditions and daily skincare routines.

25 AED

11% OFFFeatured

Oserth Smooth Masque 1000ml

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Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

310 AED

13% OFFFeatured

Orbi 20 Face & Body Anti Marks Lotion 480ml

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Highlights:

Orbi 20 Face & Body Anti Marks Lotion 480ml

Orbi 20 Face and Body Lotion is an extra strong lightening and non greasy blend of natural plant extract and high grade all natural pure glutathione, tomato and carrot which are well known for their excellent lightening properties.

Glutathione is for natural intensive skin lightening, tomato is for glowing radiant skin and lightening; carrot is enriched with vitamin C and betacarotene, for potent anti aging and lightening.

35 AED

7% OFFFeatured

DR.MEINAIER Aloe Vera Peel Off Jelly Mask 650gm

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DR.MEINAIER Aloe Vera Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

8% OFFFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Antiseptic Cream Lightening Soap 200gm

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DH7 Paris Antiseptic Cream Lightening Soap 200gm

DH7 Antiseptic Cream Lightening Soap 8.75 oz: The DH7 Antimicrobial Cream 2 in 1 Lightening-Exfoliating with Carrot oil Soap DH7 thanks to the active ingredient VITACLEAR, its carrot oil and exfoliating action due to the apricot nuts kernel, it excellent to clean the skin. It promotes and glowing effect and takes off the black spots. The daily use of DH7 cream soap is recommended.

120 AED

12% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Paraben-Free Miracle Curls Conditioner with Coconut and Jojoba Oil 360ml

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Aussie Paraben-Free Miracle Curls Conditioner with Coconut and Jojoba Oil 360ml

DELIGHTFULLY TWISTED. Give your curls a little TLC with Aussie Miracle Curls Conditioner. Made with coconut and jojoba oil, this lightweight formula moisturizes, softens and nourishes for effortlessly gorgeous curls. After shampooing, smooth onto your hair and rinse for a perfectly bouncy mane kissed with the scent of citrus, florals and musk.

75 AED

15% OFFFeatured

Bel Eclat Dorée Brightening Lotion Purifying Toner 100ml

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Highlights:

Bel Eclat Dorée Anti Pimple Lotion 100ml

BEL eclat brightening lotion 100% toning and purifying action visible result 7 days

BEL eclat lotion is a combination of fruit acid, essential oils and

moisturizing agents that tones the skin, clarifies it and makes it homogeneous

apply morning and evening using cotton

Eliminate boutons, acne, taches, comedones and all impures. Regularize the sebum secretion

55 AED

6% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Doo Gro Infusion Styling Oil with Avocado Oil for Wavy & Loose Curls 133ml

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Doo Gro Infusion Styling Oil with Avocado Oil for Wavy & Loose Curls 133ml

Non-greasy, lightweight, for Type 2c, 3a hair
Makes hair feel soft & smooth without weighing it down
Infused with Avocado Oil, Rosemary Leaf Extract & Vitamins
Restores natural shine • Improves manageability
Detangles, Conditions, Moisturizes
Helps repair weak & damaged hair
Mineral Oil & Silicone FreeLocks in Moisture
Frizz Free

DIRECTIONS: Apply to palm of hand and work through damp or dry sectioned hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

WARNING: Hair is flammable. Flammability is increased by product build-up. Keep hair away from sparks, flame, extreme heat or lit tobacco products. Keep out of reach of children.

85 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Seaweed & Argan Oil Strengthening Conditioner 355ml

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Petal Fresh Pure Seaweed & Argan Oil Strengthening Conditioner 355ml

Restores hair strength and vitality to dry, damaged hair

Organic seaweed and argan oil fortifies follicles and roots and seals in moisture for softer, shiny hair

No sulfates, parabens, harsh preservatives or color added – Vegan and cruelty free, color safe and gluten free

95 AED

18% OFFFeatured

Eve Moisturizing Body Lotion Lavender 500ml

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Eve Moisturizing Body Lotion Lavender 500ml

This body lotion uses Lavender Extracts to relax and moisturize skin. The nourishing ingredients and plant-based oils soften skin, while the Lavender Essential Oil leaves a light scent that promotes comfort and relaxation. This lotion is fast-absorbing, and calms skin without leaving residue.

45 AED