Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Malika Goldie cream Small

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Malika Goldie cream Small

Malika Goldie Cream range of glowing solutions is customized specifically to the needs of your skin. Malika Goldie Cream glow Beauty with pro-vitamin A & E works deep inside the skin to reduce dark spots and skin darkening problems at the source, giving you spot-less, pinkish glowing skin

25 AED

18% OFFFeatured

CBL Lightening Body Lotion with Fruit Acids 500ml

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CBL Lightening Body Milk 500ml

The “CBL Lightening Body Milk 500ml” is a body lotion that claims to have skin lightening properties. Here is some information about this product:

Brand: The brand “CBL” is associated with this body lotion.
Product Type: This is a body lotion, designed to be applied to the skin to moisturize and potentially help brighten the skin.
Capacity: The lotion is supplied in a 500 ml bottle, which makes it a large capacity product.
Usage: This body lotion is intended to be applied to the skin, preferably after showering or bathing, to moisturize and possibly lighten the skin. It is recommended to apply it regularly for best results.
Lightening properties: The term “lightening” in the product name suggests that it may contain ingredients designed to lighten the skin. However, it is important to note that lightening products may have different effects on each person and it is recommended to do a skin sensitivity test before regular use.

70 AED

13% OFFFeatured

Neutrogena Bright Boost Gel Cream 50ml

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Neutrogena Bright Boost Gel Cream 50ml

Neutrogena Bright Boost Skin Gel Cream works to help stimulate the skin’s renewal process and to target dark spots and uneven skin tone, revealing smoother, brighter, more radiant skin. It also helps improve the appearance of dark spots and uneven skin tone while boosting the synthesis of collagen and hyaluronic acid in the skin.

This gel cream increases surface cell turnover by 10 times and reveals brighter, more even skin in just 1 week!

Features and benefits:

Visibly improves texture and fine lines.
Increases surface cell turnover by 10x.
Helps improve the appearance of dark spots.
It boosts collagen.
Reveals a brighter complexion.

How to use:

Apply Bright Boost Gel Cream twice daily to clean face and neck, use in the morning for all-day brightness and in the evening for continued hydration.

Smooth it evenly in gentle massaging motions until fully absorbed.

65 AED

17% OFFFeatured

Radiance7 Exfoliating and Brightening Soap 230gm

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Radiance7 Exfoliating and Brightening Soap 230gm

Its formulation made with the help of Sunflower Seed Oil, Cucumis Seed Extract, this antiseptic soap nourishes, softens, exfoliates and clarifies your skin making it more attractive and seductive.

25 AED

17% OFFFeatured

Gluta Secret Concentre Lightening Serum 70ml

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Gluta Secret Concentre Lightening Serum 70ml

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Serum ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

25 AED

25% OFFFeatured

Skin Doctor Argan Face & Body Cream Scrub 200ml

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Skin Doctor Argan Face & Body Cream Scrub 200ml

Skin Doctor Face & Body Cream Scrub offers a unique formula that contains natural exfoliating particles and Argan which gently exfoliates the skin without any side effects for radiant glowing skin. The creamy texture of this amazing product allows for deep moisturization of the skin whilst being exfoliated.

How to use

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

30 AED

5% OFFFeatured

Petal Fresh Pure Hibiscus & Papaya Renewing Body Butter 237ml

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Petal Fresh Pure Hibiscus & Papaya Renewing Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

95 AED

13% OFFFeatured

Lait Amino Glow Vitamin C Body Lotion 500ml

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Lait Amino Glow Vitamin C Body Lotion 500ml

Transform your daily skincare routine with Amino Glow Vitamin C Lightening Body Lotion—a 500 ml powerhouse enriched with stabilized vitamin C, alpha-arbutin, kojic acid, fruit-derived AHAs, amino acids, and an SPF 50 formula. This hydrating lotion absorbs quickly to deliver deep moisture, boost collagen, and gently exfoliate, promoting visibly clearer, softer, and more radiant skin.

Specially designed to target body hyperpigmentation, dark patches, rough or bumpy skin (“strawberry legs”), and dullness—its blend of tyrosinase inhibitors and exfoliants helps improve tone and texture. Added amino acids replenish hydration and reinforce the skin barrier, while broad-spectrum SPF helps defend against new sun damage.

Ideal for daily use, this multi-action lotion smooths, brightens, and protects—setting the foundation for a healthier, glowing complexion.

Key Benefits
Brightening & Tone Correction: Vitamin C and AHAs work together to fade dark spots and even pigmentation.
Deep Hydration: Amino acids and natural oils deliver essential moisture and improved skin barrier function.
Texture Refinement: Gentle exfoliation smooths skin surface, reducing “strawberry skin” and roughness.
UV Defense Support: Vitamin C enhances antioxidant protection—ideal when combined with sunscreen.
Fast-Absorbing: Lightweight, non-greasy finish for daily all-over body use.

How to Use
After showering, apply generously to clean, dry skin.
Massage in circular motions until fully absorbed.
Use morning and evening for optimal results.
Apply a broad-spectrum sunscreen in the morning to maintain brightening effects.

175 AED

17% OFFFeatured

Alattar Nourishing & Whitening Facial Wash with Charcoal 125ml

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Alattar Nourishing & Whitening Facial Wash with Charcoal 125ml

Discover your skin’s purity with Al Attar’s Charcoal Face Wash! Enriched with activated charcoal and moisturizing ingredients, it removes impurities, unclogs pores, and leaves you feeling refreshed from the first use. Ideal for clean, soft, and radiant skin day after day.

Benefits and Features:

Deep cleansing that absorbs impurities and excess oil thanks to activated charcoal.

Helps remove toxins and pollutants that accumulate throughout the day.

Effective hydration and balanced skin nourishment from deep within.

Contributes to lightening and unifying skin tone with an effective whitening formula.

Promotes skin cell renewal and gives a healthy glow and natural freshness.

Suitable for all skin types, including sensitive and oily.

How to Use:

Wet your face with lukewarm water.

Take a small amount of cleanser and create a lather.

Gently massage the lather onto your face and neck, avoiding the eye area.

Rinse thoroughly with lukewarm water and pat your face dry with a soft towel.

Warnings:

For external use only.

Keep out of reach of children.

Store in a cool, dry place away from direct sunlight.

25 AED

8% OFFFeatured

Acure Brightening Night Cream 50ml

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Acure Brightening Night Cream 50ml

Treat your face to the things your skin dreams of in the middle of the night while you sleep, a botanical cream that contains oils that help moisturise and protect the skin to combat dullness and even out skin tone for a beautiful, radiant complexion. It contains botanical extracts and antioxidants from argan, pomegranate, blackberry, chlorella and primrose oils.

Features:

Improves the appearance of the skin and reduces uneven skin tone to give you a radiant and fresh complexion thanks to moisturising and botanical ingredients.
Suitable for all skin types.
100% vegan with no claims.
Paraben-free, sulphate-free, mineral oil-free, petrolatum-free, formaldehyde-free, cruelty-free.

How to use

A little goes a long way – apply a small amount of product to the face, neck and décolleté after cleansing and toning.
Then go to sleep and let the magic happen.

110 AED

PRODUCTS ON SALES

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10% OFFFeatured

Scrubs, Skin Care

Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

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Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

Fruit of the Wokali – Avocado Natural Sherbet Scrub (Avocado and Sweet Cream Body Scrub)

Product type: Nourishing body scrub / Polishing and natural shine treatment

Key ingredients:

Avocado Extract: A rich source of essential fatty acids and vitamins that deeply nourish and restore the skin’s lipid barrier.
Natural Sugar: Acts as a medium-gentle physical exfoliating agent that polishes away dead skin without causing micro-lesions.
Vitamin C and Strawberry Hydration: Provides brightening and antioxidant properties that revitalize skin tone and add “juicy” hydration.
Sweet Cream: Provides a “sorbet” texture that facilitates gliding and leaves a silky finish.

Main benefits:

Reveals Radiant Skin: Effectively removes dry, dull skin cells, allowing new, luminous skin to emerge.
Hydration Balance: Unlike other exfoliants, this one nourishes while cleansing, preventing the skin from feeling tight after use.
Boost to Circulation: The mechanical action of sugar crystals helps to stimulate superficial blood flow, promoting cell regeneration.
Soft and Smooth Skin: Transforms rough areas (such as elbows, knees and heels) into velvety surfaces instantly.
Antioxidant and Illuminating Action: Thanks to Vitamin C and fruit extracts, it helps to combat the tired appearance of the skin, restoring its youthful glow.

45 AED

17% OFFFeatured

A Bonne Spa White C Salt 350g

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A Bonne BB Milk Perfume Body Cream SPF30 PA++++ 200ml

A Multitasking Tinted SPF Perfume Body Cream that provides light feel, instantly conceals imperfections, moisture skin and protect skin from UVA/UVB with SPF30 PA++++

* Milk Peptide Complex stimulation of hyaluronic acid up to 1,636% that enhance suppleness with a pluping effect to skin.

* Hokkaido Milk Extract Helps maintain the skin’s natural moisture.

* Vitamin B3 Gives a brighter, smoother skin. ✔ No Paraben

✔ No Alcohol

✔ No Sticky Feel

Direction: Dispense a proper amount of product onto skin for create a healthy look. Wait a minute dry-time before allowing contact with clothing.

25 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Clarity 30ml

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Difeel 100% Natural Essential Oil Blends Clarity 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Our Energy Essential Oil Blends helps energy levels.
Helps boost activity.

75 AED

15% OFFFeatured

Body Gel, Skin Care, Tubes

Clovate Brightening Gel 30gm

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Clovate Brightening Gel 30gm

Our Clovate Brightening Gel features a light and refreshing gel formula that is specifically designed to restore a brighter and more even skin tone, utilizing the safe and effective brightening properties of the Arbutin Complex.

Directions: For best results, apply a thin layer of the Clovate Brightening Gel directly to brown spots on dry, cleansed skin, preferably at night.

Key Ingredients: Alpha Arbutin Complex, Clove Oil.

55 AED

13% OFFFeatured

Veet Gold Turmeric Super Whitening Body Cream 500gm

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Veet Gold Turmeric Super Whitening Body Cream 500gm

Whiten the skin and make the skin youthful and healthy
Veet gold body corrector cream
whitening and growing cream
remove black spot
nature 100%

35 AED

22% OFFFeatured

Veet Gold Turmeric Super Brightening Lotion, 300ml

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Veet Gold Turmeric Super Brightening Lotion, 300ml

Veet Gold Super brightening Lotion is a premium skincare solution designed for both face and body use, offering targeted skin repair and nourishment. Enriched with natural ingredients such as turmeric, papaya, and cocoa butter, this lotion delivers a comprehensive approach to skincare, addressing concerns like dark spots, uneven skin tone, and dryness.

With advanced formulations that include anti-aging properties, deep hydration, and natural essential oils, this lotion is perfect for promoting a smoother, brighter, and more even complexion. Its fast-acting formula provides visible results in just 7 days, making it an ideal choice for individuals seeking effective skincare solutions for all skin types.

35 AED

13% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Heel Repair 25gm

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Palmer’s, Cocoa Butter Formula with Vitamin E, Heel Repair 25gm

Palmer’s® Cocoa Butter Formula® Heel Repair is specially formulated to soften and smooth dry, cracked or callused heels and feet. It contains pure Cocoa Butter, Vitamin E, Shea Butter and Peppermint Oil in a convenient, no-mess stick applicator. The addition of peppermint oil revitalizes sore, tired feet.

Palmer’s is against animal testing.

Suggested use

Apply liberally to heels and feet paying special attention to rough, dry areas. Use as often as needed.

65 AED

20% OFFFeatured

R&D Care Coffee and Niacinamide Whitening Soap 100gm

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R&D Care Coffee and Niacinamide Whitening Soap 100gm

20 AED

13% OFFFeatured

Mega Growth Profectiv Stimulating Shampoo 354ml

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Mega Growth Profectiv Stimulating Shampoo 354ml

Stimulating Shampoo an ultra-protective blend of natural oils and conditioning proteins that help strengthen hair deep down for stronger, longer, healthier hair.

Whatever your texture or hairstyle, MegaGrowth defends against Brekage, split ends and dryness by helping: -Restore softness and moisture -Prevent dry hair and scalp -Soft, silky and tame frizz

35 AED

8% OFFFeatured

Hair Care, Hair Gel & Spray

Difeel Ultra Growth Basil & Castor Hair Oil Leave in Conditioning Spray 237ml

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Difeel Ultra Growth Basil & Castor Hair Oil Leave in Conditioning Spray 237ml

LEAVE IN CONDITIONER SPRAY HAIR GROWTH
Difeel’s Ultra Growth Hair Oil with Basil and Castor Oil’s Leave in Conditioning Spray is a nature based essential oil formula that works with the body’s chemistry to restore hair’s beauty and get it growing stronger and thicker.
GROWTH LEAVE IN CONDITIONER
Helps promote hair growth while smoothing hair follicles Adds shine for healthy, vibrant looking hair.
HAIR GROWTH LEAVE IN CONDITIONER
Helps combat brittle, rough and damaged hair Recommended for men and women with thinning weak hair or hair loss Helps stimulate hair growth.
HAIR LEAVE IN GROWTH
Basil & Castor Oil are scientifically known to help boost hair growth Stimulates, revitalizes, and nourishes follicles.

185 AED

GIFT SET

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20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Omni Gold Anti-Marks Cream Extra Brightening Cream 30gm

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Omni Gold Anti-Marks Cream Extra Brightening Cream 30gm

Achieve visibly clearer, brighter, and healthier skin with White Gold Anti-Marks Cream.
Specially formulated for all skin types, this cream helps reduce the appearance of dark spots, marks, freckles, and uneven skin tone.
With its extra whitening action, it promotes a fresh, radiant glow while nourishing your skin for a smooth, even texture.

Key Benefits:

Anti-Marks Formula: Targets and helps fade stubborn marks, freckles, and pigmentation.
Extra Whitening: Brightens skin tone for a fairer, more luminous look.
Nourishing Care: Leaves skin soft, smooth, and moisturized.
Suitable for All Skin Types: Gentle yet effective formulation for daily use.

How to Use:
Apply a small amount to cleansed skin twice daily (morning and night).
Massage gently until fully absorbed. For best results, use regularly.

20 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Roll On

Dove Anti-Perspirant Roll On Fresh Cucumber & Green Tea 50ml

Dove Anti-Perspirant Roll On Fresh Cucumber & Green Tea 50ml

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Highlights:

Dove Anti-Perspirant Roll On Fresh Cucumber & Green Tea – 50ml

Fantastically fresh green tea and cucumber scents

• 0% alcohol*

• Provides excellent underarm care

• Contains ¼ moisturising cream for beautifully soft and smooth underarms

• Glides on easily

• Helps delicate underarm skin to recover from irritation caused by shaving
Nothing quite beats a nice cold shower in the morning to really get us going and help us to feel clean and hygienic, does it? If only we could bottle that feeling and keep it with us all day long, right? Well now you can, with Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant. The super-fresh scent is just what you need to extend that shower-fresh feeling throughout the day.

ديودرنت

And it isn’t just a refreshing scent that makes Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant such a good choice for the start of your day. As well as our reliable Dove antiperspirant deodorant formula, it also contains ¼ moisturising cream to help your delicate underarm skin to recover from irritation caused by shaving. You’ll have beautifully soft and smooth underarms in just three days.

So keep your Dove Go Fresh Green Tea & Cucumber Roll-on Antiperspirant Deodorant handy for when you hop out of the shower in the mornings – it’s perfect for giving you a bit of added ‘zing’.

• Staying fresh
Apply Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant directly to your skin in roll-on form, and it’ll keep you feeling fresh all day long, with up to 48-hour protection

• Underarm care
If you’re after nourished, beautiful underarm skin, Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant delivers underarm care with our ¼ moisturising cream, leaving you with beautifully soft, smooth underarms

• Pairing with a perfume
The clean, fresh green tea and cucumber scent in this Dove antiperspirant is great alone, but is also perfect for enhancing similar notes in your perfume. Try pairing it with a delicate scent with notes of apple or grapefruit

• 0% alcohol protection
If you’re looking for an alcohol-free antiperspirant deodorant, this has you covered on that front, too – it contains 0% alcohol, to help reduce irritation

25 AED

25% OFFFeatured

Kojic White 4 in 1, Gluta Collagen Super AHA 160gm

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Kojic White 4 in 1, Gluta Collagen Super AHA 160gm

Experience the ultimate skin care with this powerful soap, combining Kojic, Gluta, Collagen, and Super AHA for a radiant and flawless complexion.

Double Kojic Acid High Gluta & Collagen by Vipada 160g Dermatologist-developed facial and body soap cleans gently, rinses easily. In 3 skin type formulas. Protects skins natural moisture balance so there’s no taut or dry feeling and extra whitening. Direction for use: Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath senation. Oil control Formula Thoroughly Cleanses 7days Double Extra White Faded Out: -Dark Spot – Stretch mark -Skin infenction -Acne Blemishes Variant: * Vitamin C Soap * Collagen And Gluta Soap * Papaya and Carrot Soap

15 AED

15% OFFFeatured

UB Koko Jennifer Hand & Body Lotion 473ml

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UB Koko Jennifer Hand & Body Lotion 473ml

A creamy moisturizing lotion with tea tree oil alpha hydroxy & pro vitamin to help keep your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing, massaging lightly into skin.

55 AED

10% OFFFeatured

Washami Keratin & Protein Shampoo 950ml

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Washami Keratin & Protein Shampoo 950ml

NATURAL PROTEIN-RICH SHAMPOO WITH LUXURIOUS MOISTURIZERS. HUMECTANT PROPERTIES AADD MOISTURE TO HAIR FOLLICLES NATURALLY. AMOOTHES THE HAIR SHAFT AND RESTORES SHINE TO FRIZZY AND DRY HAIR ITS NATURAL HUMECTANT PROPERTISE LOCK IN MOISTURE, PREVENTING FUTURE MOISTURE LOSS

45 AED

15% OFFFeatured

Creams, Skin Care, Spot Corrector

Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

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Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

Inspired by nature, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 is formulated with Anti-Ageing Hexinol™ to help stimulate the production of natural collagen and elastin, so that your skin is left feeling soft, smooth, and renewed.

Powered with Vitamin C, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 helps correct uneven skin tone and reduces the appearance of dark spots. It also contains UVA and UVB filters that protect your skin from sun damage.

Help cool down visible signs of aging caused by ‘cellular burnout’ with Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20!

Features & Benefits:

Formulated with Anti-Ageing Hexinol™
Stimulates the production of natural collagen and elastin
Cools down visible signs of aging caused by cellular burnout
Promotes skin surface renewal
Powered with Vitamin C to correct uneven skin tone & reduce dark spots
Contains SPF20 to protect skin from sun damage
Suitable for daily use
Dermatologist tested

How to use:

Apply daily to a thoroughly cleansed face and neck as a last step of your routine. Massage with circular movements for best penetration. For best results, apply twice a day.

85 AED

8% OFFFeatured

EOS Shea Better Cashmere Coconut Waters Body Wash 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Coconut Waters Body Wash 473ml

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EOS Shea Better Cashmere Coconut Waters Body Wash 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Coconut Waters

Creamy coconut, lush hibiscus & solar musk.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

110 AED

10% OFFFeatured

Active Caviar Drip – Arbutin + Licorice Whitening Oil 100ml

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Highlights:

Active Caviar Drip – Arbutin + Licorice Whitening Oil 100ml

Active Caviar Drip – Arbutin + Liquorice Whitening Oil is made with glutathione, collagen, vitamin C, and concentrated fruity acids this serum evenly whitens skin tone while blocking the epidermic biosynthesis of pigmentation. Stimulates cell regeneration and delays the skin aging process. Intensively moisturizes the skin. Effectively lightens dark spots, acne, freckles, age spots, dark areas, blemishes and other discolorations.

90 AED

11% OFFFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

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Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

Advanced Clinicals Hyaluronic Acid Instant Skin Hydrator is formulated to restore volume to sagging skin while locking in moisture for a younger looking appearance. Hyaluronic Acid is a humectant, which is a fancy word for an ingredient that helps lock in moisture. With that said, our hydrating cream attracts 1,000 times its weight in moisture! Enhanced with Borage Oil, Squalene , and Vitamin E, these beneficial ingredients contain restorative properties that truly transform your complexion. Increase the water retention in your skin to reduce the appearance of wrinkles and fine lines for a flawless complexion.

85 AED

11% OFFFeatured