Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Tonners

AXIS-Y Vita Frost Chilling Essence 50ml

Rated 0 out of 5

(0)

Highlights:

AXIS-Y Vita Frost Chilling Essence 50ml

A soothing essence featuring Vitamin E with small white capsules which quickly reduces redness, cools down the skin with vegan cooling extracts, and improves skin barrier function for healthier skin. Feel the relaxing cooling sensation as the airy water texture melts into your skin.

During the warm summer season, more time spent outdoors and more time in the hot air means the skin is more frequently exposed to the heat, leading to a higher chance of skin irritation and redness as well as raised skin temperature. And what better way to cool down the skin than with a light and refreshing skin essence? This refreshing essence has the natural extracts and antioxidants to set your skin up perfectly for a warm summer’s day.

130 AED

13% OFFFeatured

Baby Bar Soap, Bar Soap, Kids & Baby Care, Make Up, Skin Care

QV Baby Cleansing Bar 100gm

Rated 0 out of 5

(0)

Highlights:

QV Baby Cleansing Bar 100gm

QV soap is balanced in pH, which helps maintain the natural protection of your child’s skin, unlike other types of soap with a high pH that cause irritation and inflammation of your child’s skin. It is suitable for use every day since the birth of your child. It works to moisturize and clean the skin and does not cause Hypoallergenic, suitable for sensitive and dry skin.

Benefits and features:

It has no aromatic smell

Suitable for sensitive and inflamed skin

Free of colour, fragrance and other skin irritants

Non-greasy, easy to absorb and long lasting

Suitable for daily use and for conditions such as eczema, dermatitis and psoriasis

How to use:

Use QV soap to clean the desired area of your child’s skin. Suction it with water to remove it, and gently dry the skin. It can be reused if additional cleaning of the skin is desired. Try to keep the soap dry and not immersed in water so that it can be used for long periods without problems.

35 AED

10% OFF

Scrubs, Shower Gel, Skin Care

PrettyBe Brightening Body Wash Milk 1000ml

Rated 0 out of 5

(0)

Highlights:

PrettyBe Brightening Body Wash Milk 1000ml

45 AED

14% OFFFeatured

Silky Cool Fruits Moisturizing Cream 300ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Fruits Moisturizing Cream 300ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

13% OFFFeatured

Skin Doctor Vita-C Whitening Toner 250ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

12% OFFFeatured

Original Ultra Moisturizing Body Ultra Moisturizing Cream to Help Anti-Drying Action 400ml

Rated 0 out of 5

(0)

Highlights:

Original Ultra Moisturizing Body Ultra Moisturizing Cream to Help Anti-Drying Action 400ml

This F&W Original Ultra Moisturising Body Cream moisturizes dry and dehydrated skin. Its formula contains Sea Collagen to reinforce its anti-drying action. Delicately perfumed, this skincare helps your skin to recover softness and suppleness.

75 AED

17% OFFFeatured

Creams, Skin Care, Spot Corrector

Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

Rated 0 out of 5

(0)

Highlights:

Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

Dream White Cream is a concentrated blend of soothing moisturizers and powerful components. It reduces signs of aging, especially near the eyes and across the forehead. ANTI-AGING cream triggers a restoration process deep within the skin that fills in wrinkles from under the surface.

25 AED

11% OFFFeatured

PR+ Paris Puissance Plus Shea Butter Karité Brightening Toner for Black and Mixed-Race Skin 500ml

Rated 0 out of 5

(0)

Highlights:

PR+ Paris Puissance Plus Shea Butter Karité Brightening Toner for Black and Mixed-Race Skin 500ml

Shea Facial Toner – not to be confused with a body lotion.

Comfort. Clarity. Care.

Soothe and refresh your skin with this gentle toner enriched with shea butter extract, known for its nourishing and softening properties.

Infused with licorice, mulberry leaf, and witch hazel, it helps even out skin tone, refine pores, and restore radiance — all while respecting the skin’s natural moisture barrier.

✨ Hydrates and softens the skin
✨ Helps fade dark spots and even out complexion
✨ Prepares the skin to receive creams and serums

Perfect for melanin-rich and dry-prone skin, this toner brings comfort and clarity to your daily beauty ritual

The step dry skin has learned to skip

And who could blame it: most toners are alcohol-based and purify at the cost of skin left even tighter. So the step gets skipped, and the whole routine loses its edge.

Alcohol-free, the Puissance Karité Toner changes that: it purifies gently with a cotton pad, respects the skin’s natural hydration barrier and preps it for the rest of your care.

A prep step that respects your skin, so it can then radiate with all the glow you’re dreaming of.

How this toner works, formulated for Black and mixed-race skin

Gentle purification: removes impurities without aggravating dry skin.
No tightness: a formula designed to never dry the skin out.
Prep: optimises the absorption of the care that follows.

Nutrition and radiance actives in the Puissance Karité range

Liquorice: preps and evens the tone from this very step.
Witch hazel: gently purifies and refines skin texture.
White mulberry: regulates unevenness in the complexion.

Why is this toner different from classic toners?

✓ Alcohol-free, it respects the skin’s natural hydration barrier
✓ A step that boosts the effectiveness of the rest of the routine
✓ A quick cotton-pad gesture, morning and evening
✓ A formula suited to Black, dark and mixed-race skin

How to fit this toner into your Black or mixed-race skin routine

As a daily care

Apply with a cotton pad to the face, right after cleansing, morning and evening, before the serum.

Expert tip

✨ On very dry skin, quickly follow with the serum then the cream to seal in comfort.

445 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Vaseline Moisturizer Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline Moisturizer Intensive Care Cocoa Radiant Body Oil 200ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Moisturizer Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline® Cocoa Radiant Gel Oil has a rich, non-greasy formula that combines pure cocoa butter and a restorative oil to give skin a healthy, natural glow.

Vitalizing body oil-gel for healthy, glowing skin.
Made with 100% pure cocoa, this gel-oil hydrates dry skin and promotes a natural glow.
Helps revitalize dull-looking skin and improve the appearance of skin.
Absorbs quickly for a non-greasy feel.
Relieves daily dryness, leaving behind a dewy glow.

35 AED

20% OFFFeatured

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml 12 Pieces

Rated 0 out of 5

(0)

Highlights:

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

240 AED

PRODUCTS ON SALES

View All

17% OFFFeatured

Creams, Skin Care

CareLine Naturals 100% African Shea Butter 142gm

Rated 0 out of 5

(0)

Highlights:

CareLine Naturals 100% African Shea Butter 142gm

Leaves skin appears smooth, supple, bright and youthful

Skin-friendly blend keeps the skin super soft and smooth.

25 AED

18% OFFFeatured

EZColor For Men M2 Real Black Permanent 80gm

Rated 0 out of 5

(0)

Highlights:

EZColor For Men M2 Real Black Permanent

Bigen EZ Color for Men works on both your hair and beard with excellent gray hair coverage. EZ Color won’t stain skin, doesn’t drip and provides a natural looking color that lasts. EZ color’s cream formula is easy to apply. Simply comb EZ Color into your hair or beard, wait 10 minutes, then rinse. EZ Color for Men comes in two re-sealable tubes, which means you use what you need, and save the rest for touch-ups or your next hair color application.

Easy, comb-in application

No Stains. No Mess. Bigen EZ Color leaves no trace behind; just a natural, younger-looking you. No tell-tale stains on skin, no messy clean up! Just natural looking color every time. Simply squeeze the cream from both tubes onto the included applicator comb, and comb in. You won’t believe how easy it is to get great results.

45 AED

18% OFFFeatured

Cloud Paris Lemon Plus Mango Extract Multi Vitamin Lightening Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Final Glow Half-Cast With Vitamin C And Q10 Lotion 500ml

Before first use, rotate top portion of pump counter-clockwise until it pops up.

Fial Glow Half-Cast is a multi-action whitening cream that lightens firms, specially formulated to improve the skin’s texture & tone, gives complete defense from the sun.Use twice daily.

165 AED

11% OFFFeatured

Laser White Charcoal Face And Body Scrub, 500gm

Rated 0 out of 5

(0)

Highlights:

Laser White Charcoal Face And Body Scrub, 500gm

Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub.

This essential exfoliating body scrub or body polish gently removes dead skin cells while adding nourishing moisture.

This exfoliating body scrub cleanser for dry skin has no sulfates, no parabens, no phthalates, no propylene glycol, no mineral oil, no animal testing and no petroleum

40 AED

13% OFFFeatured

Hair Care, Hair Lotion

Aphogee Curlific! Moisture Rich Leave-In 237ml

Rated 0 out of 5

(0)

Highlights:

Aphogee Curlific! Moisture Rich Leave-In 237ml

Hair Color Friendly Hydrates to fight frizz. Gently cleanses delicate textures with this sulfate and paraben-free formula. is color safe and enriched with keratin and quinoa. It protects and detangles even the most unruly hair. Wavy, curly or coily, it helps your locks resist the urge to frizz or hang down even in the most humid conditions

65 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Thai Beauty Night Whitening Cream 30gm

Rated 0 out of 5

(0)

Highlights:

Thai Beauty Night Whitening Cream 30gm

Flourishes the skin cells to make you beautiful
Eliminates excess oil & bacteria
A fresh & charming skin
It vanishes the dark circles, pimples, acne, wrinkles & freckles
It is suitable for men & women of all ages
Specifically crafted for nighttime skincare regimen.
Formulated to tackle acne, pimples, and dark circles.
Designed to address freckles and enhance skin texture.

25 AED

31% OFFFeatured

Eveline Extra Soft SOS Regenerating Hand Cream 100ml

Rated 0 out of 5

(0)

Highlights:

Eveline Extra Soft SOS Regenerating Hand Cream 100ml

Hand cream to treat chapped and dry hands for soft hands from Eveline.
A formula containing 5% Urea works to soften and intensely moisturize the skin.
Leaves skin feeling silky smooth soon after use and relieves very dry hands.
It contains glycerin that gives your skin deep and long-lasting hydration, leaving it super soft.
Protects the skin from harmful external factors and contains vitamin E, D-panthenol, and allantoin.

Get soft hands and perfect nourishment for your skin with Eveline.

45 AED

7% OFFFeatured

Cleansers, Skin Care, Tonners

Eveline Facemed+ Purifying Carbon Wash Paste Oily Skin 150ml

Rated 0 out of 5

(0)

Highlights:

Eveline Facemed+ Purifying Carbon Wash Paste Oily Skin 150ml

The Eveline Facemed+ Purifying Carbon Wash Paste for Oily Skin is a deep-cleansing face wash designed specifically for oily and acne-prone skin.

Infused with activated carbon, this wash paste helps to detoxify, purify, and mattify the skin by absorbing excess oils and impurities, while providing a thorough cleanse for a fresher, clearer complexion.

Helps fight acne-causing bacteria while providing a gentle exfoliation that helps to prevent clogged pores, a common cause of breakouts.

Deep Cleansing.
Soothes irritation.
Removes makeup, dirt, and impurities.
Helps keep the skin shine-free throughout the day.
Helps fight acne-causing bacteria.

65 AED

13% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal 100% Indian Hemp Hair & Scalp Treatment 227gm

Rated 0 out of 5

(0)

Highlights:

Royal 100% Indian Hemp Hair & Scalp Treatment 227gm

Indian Hemp hair & Scalp Conditioner is formulated with natural blend of indian hemp, jojoba oil and olive oil to condition and nourish your hair & scalp.

This special formula replenishes vital moisture needed to promote healthier and stronger hair growth. It restores incredible sheen as it repairs dry, damaged and chemically treated hair.

35 AED

14% OFFFeatured

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Rated 0 out of 5

(0)

Highlights:

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Glycerin-based soap, to moisturize and soften the skin, with a lightening action, thanks to the vegeclairine, a very active bleaching plant extract. With a scrubbing action, due to Luffa fibers that eliminate the dead cells, so giving the skin a more silky appearance. With an antiseptic action, thanks to T.T.C, that will be active against perspiration negative effects (odour and irritation)

30 AED

GIFT SET

View All

14% OFFFeatured

Serums, Skin Care

QEI+ Paris Active Efficacité Extreme Lightening Serum 50ml

Rated 0 out of 5

(0)

Highlights:

QEI+ Paris Active Efficacité Extreme Lightening Serum 50ml

QEI+ has elaborated a Serum based on Shea Butter and the best toning vegetable extracts. It is very active against the hyper-pigmentation marks, to even the skin complexion in an efficient and lasting way. For an optimal result, use once a day, add some drops of the QEI+ Active Efficacité Extrême Toning Serum into the QEI+ Active Efficacité Extrême Body Lotion or the QEI+ Active Efficacité Extrême Fine Glycerin., Skin Type: Recommended for normal skin type.

100% Hydroquinone FREE

150 AED

25% OFFFeatured

El Nett Clarifying Body Soap 220g

Rated 0 out of 5

(0)

Highlights:

El Nett Clarifying Body Soap 220g

The clarifying formula soap EL NETT prevents hyper pigmentation spots, cleans smoothes the skin without leaving it dry. Ultra fines peeling particles remove dull, lifeless and expose a fresh and beautiful look.

Directions: Apply both face and body. For an optimal result, associate the range. Take out of the reach of children. In case of eyes contact rinse wiht cold water.

Ingredients: Sodium Palmate, Sodium cocoate, Aqua (water) parfum, coconut acid, glycerin, arbutin, soidum chloride, tocopheryl acetate, tetrasodium EDTA, Propylaraben, sodium ascorbyl, Linoleic acid.

15 AED

25% OFFFeatured

Hair Care, Hair Colour

ActiveX Shaving Gel Smooth & Comfortable Shave 500ml

Rated 0 out of 5

(0)

Highlights:

ActiveX Shaving Gel Smooth & Comfortable Shave 500ml

Experience a smooth and comfortable shave with ActiveX Shaving Gel 500 Ml Jar Normal. This high-quality shaving gel provides a rich lather that helps protect your skin during shaving. Ideal for normal skin types. Get a clean and refreshing shave now!

30 AED

18% OFFFeatured

Creams, Hair Care, Hair Food, Skin Care

Stella Pomade Hair and Body Cream 250ml

Rated 0 out of 5

(0)

Highlights:

Stella Pomade Hair and Body Cream 250ml

Stella Pomade Stella Pomade is a multipurpose cream for both hair & Skin, apply desired amount to hair and scalp daily to help prevent breakage and dryness. Use daily for long, strong and healthy hair and skin

45 AED

8% OFF

Skin Free Beautifying Milk 150ml

Rated 0 out of 5

(0)

Highlights:

Skin Free Beautifying Milk 150ml

Skin free milk is a serum of high concentration used to clear dark knuckles, dark toes and stubborn spots, it lightens skin very well and very effective.

it is a natural fast action skin whitening milk, its a multi purpose skin oil for promixing or added to cream.

skin free beautifying milk is a strong bleaching serum . please use sparingly or mixed into your cream or lotion. it can also be used on its own, works well alongside arbutin serum.

you can spot treat with it also.

Helps clear up skin from the first use.

Helps clears the appearance of dark spots, helps heal scars to fade. Whitening in 7 days , contains v.c and carrot oil, visibly works on, black spot, age spot, sunburn, wrinkles ,acne scares, eczema, pimples, freckles

55 AED

14% OFFFeatured

Hair Treatment, Scrubs, Skin Care

Skin Doctor Argan Face & Body Scrub 200ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Argan Face & Body Scrub 200ml

Natural scrub, gently exfoliates the skin and leaves it radiant and refined.

This unique formula contains natural exfoliating particles and Argan Extract which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

30 AED

8% OFFFeatured

Purec Pure Egyptian Secret Gold Lotion 400ml

Rated 0 out of 5

(0)

Highlights:

Purec Pure Egyptian Secret Gold Lotion 400ml

Purec Egyptian Secret Gold is Formulated to firm and brighten skin with dynamic combination of 100% natural Ingredients that target Pimples & Wrinkles. It also leaves skin soft & moisturized all day.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

29% OFFFeatured

ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer – Normal Strength

Rated 0 out of 5

(0)

Highlights:

ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer – Normal Strength

The ORS Olive Oil Built-In Protection No-Lye Hair Relaxer system infuses hair with moisturizing olive oil and natural herbs to help to protect the hair from damage during processing. The result is smoother, softer, stronger hair with impeccable Add Shine. Key Features

Quality, healthy-looking relaxed hair

Leaves hair softer and more manageable Recommended Use

As a conditioning relaxer treatment

25 AED

22% OFFFeatured

Amalico Lightening Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Amalico Lightening Body Lotion 500ml

Introducing the Amalico Body Lotion, available in a convenient 500ml size. This luxurious lotion comes in two delightful variations: Zaban and Green Leaf Tea. The Zaban variant offers a soothing and refreshing scent, while the Green Leaf Tea variant provides a calming and invigorating fragrance.

35 AED

20% OFFFeatured

Conditioner, Hair Care

Wonder Gro Bergamot Hair & Scalp Conditioner with Shea Butter 340gm

Rated 0 out of 5

(0)

Highlights:

Wonder Gro Bergamot Hair & Scalp Conditioner with Shea Butter 340gm

Restore luster and flexibility while detangling hair instantly. Wonder Gro Bergamot Hair & Scalp Conditioner with Shea Butter is a reparative conditioning treatment that softens and detangles hair while controlling frizz. Formulated with bergamot and shea butter oils, this unique blend strengthens dry hair and helps prevent breakage.

Repair dry, chemically-treated, and damaged hair with ultra-moisturizing Bergamot with Shea Butter Oil Conditioner. For all curl types.

40 AED