Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Avocado Lightening and Moisturizing Oil 100ml

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Disaar Avocado Lightening and Moisturizing Oil 100ml

Disaar Avocado Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

5% OFFFeatured

Creams, Eye & Lip Care, Skin Care

Trimay Luronicollagen Age Resistance Eye Cream 20ml

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Trimay Luronicollagen Age Resistance Eye Cream 20ml

Trimay Luronicollagen Age Resistance Eye Cream is based on 46% of collagen and contains 8 types of hyaluronic acid, which provides increased elasticity and abundant hydration. The cream significantly improves the condition and tone of the skin around the eyes, helping to quickly restore the firmness and elasticity of the skin, eliminate dryness and relieve irritation.

Deep Penetration and Cellular Action:?The product penetrates deeply into the epidermis and acts on a cellular level, stimulating collagen and elastin synthesis.

Collagen Enriched (46%):?Compensates for the skin’s own collagen deficiency, preventing early signs of aging. Smooths wrinkles, tightens skin, and enhances turgor. Restores firmness and elasticity, reducing the appearance of new wrinkles.

8 Types of Hyaluronic Acid:?Offers diverse moisturizing benefits, from forming a surface hydration film to deeply hydrating skin creases. Maintains optimal moisture balance, preventing dehydration and promoting healthier-looking skin.

Amino Acid Complex:?Contains 17 amino acids that constantly renew and regenerate skin cells. Deeply anti-aging, reducing wrinkle visibility and formation. Normalizes collagen and elastin production, evens skin texture and color, and enhances elasticity.

Adenosine:?A potent anti-aging ingredient that tightens skin, boosts collagen production, and reduces wrinkles. Regulates skin cell redox processes, promoting skin cell regeneration and resilience.

Niacinamide (Vitamin B3):?Restores the dermal barrier function, combating peeling, irritation, and dehydration. Improves complexion, reduces dullness, redness, and inflammation. Fights acne, brightens age spots, acts as an antioxidant to slow aging, and increases skin elasticity while minimizing pores and maintaining a matte finish.

Chlorella Extract:?Offers intensive moisturization, lymphatic drainage, skin nutrition, mineralization, anti-inflammatory, and antibacterial effects. Cleanses and evens out tone, promoting skin regeneration. Acts as a powerful antioxidant to strengthen the immune system.

Black Truffle Extract:?Remarkable rejuvenating effects, tones and improves skin tone. Prevents age-related pigmentation and evens out skin color. Contains superoxide dismutase, an antioxidant that protects the skin from free radical damage while maintaining hydration.

Iceland Moss Extract:?Provides anti-aging, antibacterial, anti-inflammatory, and toning effects. A powerful antioxidant for skin health.

Natural and Hypoallergenic: Composed of EWG Green class natural and hypoallergenic components, suitable for sensitive skin. Functions as a skin tone whitening product.

95 AED

7% OFFFeatured

Creams, Skin Care, Tubes

Carotis Skin Brightening Cream With Vitamin A 30gm

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Carotis Skin Brightening Cream With Vitamin A 30gm

It contains vitamin A, a natural ingredient skin rejuvenation. Carrot oil, another ingredient, is rich in beta-carotene and vitamins, which are skin nourishing agents that help revitalize the skin, increase skin cell turnover, and give it a radiant glow.

Carotis Lightening Cream with Vitamin A is a skin lightening formula that is loaded with the goodness of carrot oil and vitamin A, which act deftly on the skin to soften it, even its tone, and enhances skin quality making it healthy, soft and radiant. Loaded with natural ingredients, this cream will help your skin restore in just 7 days!

65 AED

14% OFFFeatured

Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

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Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

This luxurious facial soap is enriched with 24K gold, collagen, and effective anti-melasma ingredients, designed to brighten and lighten the skin. It targets hyperpigmentation, reduces dark spots, and helps even out the skin tone. The collagen formula helps restore elasticity, leaving the skin firm, smooth, and rejuvenated.

Benefits:

Brightens and whitens the skin, reducing melasma and dark spots.
Helps even out skin tone and improve radiance.
Enriched with collagen to promote skin elasticity and firmness.
Gently cleanses the skin without drying, leaving it soft and smooth.
Suitable for all skin types, including sensitive skin.
How to Use:

Lather the soap with water and gently massage onto the face.
Leave it for a few minutes to allow the ingredients to penetrate the skin.
Rinse thoroughly with water.
Use daily for the best results.

30 AED

6% OFFFeatured

Aneeza Half Cast Extra Fairness Lotion 500ml

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Aneeza Half Cast Extra Fairness Lotion 500ml

Aneeza Half-Cast Body lotion helps whitening and revitalizing your skin. Keep moisture to your skin and reduce the appearance of fine lines and winkles. New formula is very powerful and effective so you can naturally and safely lightens your skin tone.

Direction: Apply daily a small amount to the desired area especially on knee, elbow and rub in gently.

75 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Rose Massage Oil 250ml

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Reborn Rose Massage Oil 250ml

Rose Massage oil is superb for so many therapeutic applications as well as its divine, seductiove aroma. Rose Absolute aromatic blend helps to balance the heart chakra, elevate the mood, and promote the balance of female hormones. This gorgeous rose blend is made with Rose Absolute and Rose Geranium to evoke the truest essence of the rose.

DIRECTIONS OF USE: Pour an ample amount of Reborn Beauty Massage Oil Rose into your palm apply directly to your body and massage unit oil is abosorbed on your body. For best result, use after bath and before bed time. It keeps your body relaxed and your skin moisturized.

40 AED

14% OFFFeatured

QEI+ Paris Extreme Shine Carrotte Lightening Serum 80ml

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QEI+ Paris Extreme Shine Carrotte Lightening Serum 80ml

This unique Extreme Shine serum with carrot extract contains the most precious agents with active lightening plant ingredients that help reduce the spots on your phalanges, hand and feet. This QEI+ skincare will restore light bright and clear skin.

150 AED

22% OFFFeatured

Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

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Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

Skin whitening is the primary benefit of using this cream. It contains glutathione and papaya extract, which are known for their skin whitening properties. These ingredients work by inhibiting the production of melanin, the pigment that gives color to the skin. By reducing melanin production, the cream can help to lighten dark spots, hyperpigmentation, and uneven skin tone, resulting in a brighter, more even complexion.

35 AED

4% OFFFeatured

Lotion, Personal Care, Skin Care

Bepanthen Derma Replenishing Daily Body Lotion 200ml

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Bepanthen Derma Replenishing Daily Body Lotion 200ml

Bepanthen® DERMA Replenishing Daily Body Lotion provides 48 hours of immediate and long-lasting moisturization for soft & smooth skin. Its special Repair Complex acts on the roots of dryness in deep layers of the epidermis for immediate & long-lasting hydration.
It contains:

Dexpanthenol, which works deep within the skin to repair the disrupted cell renewal process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization

Dermatologically tested, based on science, and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

135 AED

14% OFFFeatured

ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

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ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

Experience a spa-inspired exfoliation treatment at home with ActiveX Face & Body Scrub Apricot. Formulated with natural apricot exfoliating particles and walnut shell powder, this dual-purpose scrub helps gently remove dead skin cells, unclog pores and polish rough skin for a fresher, healthier-looking complexion.

Its creamy formula cleanses while exfoliating, helping to improve skin texture and leaving both face and body feeling soft, smooth and revitalized. Ideal for regular skincare routines, this scrub helps prepare the skin for better absorption of moisturizers and body care products.

Key Benefits

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough, dry skin areas
Supports brighter and healthier-looking skin
Suitable for both face and body use
Leaves skin feeling refreshed and renewed
Helps improve skin texture and softness
Enriched with apricot exfoliating particles

30 AED

PRODUCTS ON SALES

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13% OFFFeatured

Face Wash, Skin Care

Skin Doctor Cucumber Face Wash Gel 100ml

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Skin Doctor Cucumber Face Wash Gel 100ml

For sensitive skin, cleanses and removes excess oil and make up.

Cucumber Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

25% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Bebecom Glycerin Lip Care Raspberry 10gm

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Bebecom Glycerin Lip Care Raspberry 10gm

The smooth lip care in the original egg ball moisturizes and cares for the lips for a long time. Thanks to the innovative egg shape, the lip care can be applied effortlessly and ensures naturally soft lips without drying them out. Available as unflavored ”Original” and strawberry, raspberry,cherry, vanilla

Protect your sensitive lips from environmental influences and provide them with additional moisture. The active ingredient glycerin has a moisturizing and regenerating effect and keeps your lips soft and supple for a long time. The gentle care formula for a more beautiful smile – in all seasons. Which is your favorite flavor?

Gently apply Bebecom Lip Balm to lips in a clockwise direction.

15 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Pro 5 Benefits Antiperspirant Spray Deodorant 150ml

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Lady Speed Stick Pro 5 Benefits Antiperspirant Spray Deodorant 150ml

Feel unstoppable and confident with Lady Speed Stick® Pro 5 antiperspirant deodorant

– Provides reliable protection for up to 48 hours

– 0% alcohol formula keeps you ultra dry and protected

– Helps eliminate bad odors

– Offers 5 benefits in one product:

– Dermatologically tested

– Invisible without stains on your clothes

– Gentle on your skin

– Fresh all day

25 AED

10% OFFFeatured

Anti Stretch Marks, Creams, Skin Care, Spot Corrector

Fruit Of The Wokali Vitamin C Anti-Spot Facial Cream 50gm

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Fruit Of The Wokali Vitamin C Anti-Spot Facial Cream 50gm

Fruit of the Wokali Vitamin C Anti-Spot Cream is non-greasy, has a pleasant scent, and helps eliminate skin blemishes, age spots, sun spots, and freckle pigmentation. Skin appears softer and smoother. It protects the skin from UV exposure and gradually reduces melanin production. This lightweight, easily absorbed cream moisturizes and also diminishes fine lines and wrinkles

45 AED

7% OFFFeatured

Shower Gel, Skin Care

LightenUp With Milk Protein Shea Butter Shower Gel 1000ml

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LightenUp With Milk Protein Exfoliating Soap with Lactic Acid 200gm

Introducing our LightenUp Milk Protein Exfoliating Soap. This gentle yet effective cleanser is designed to revitalize your skin and promote natural radiance. The soap’s smooth foam and gentle exfoliating microbeads work together to eliminate dead cells, leaving your skin regenerated and naturally radiant. Immerse yourself in the delightful fragrance that adds a touch of femininity and sweetness to your cleansing routine.

Directions: Cleanse your skin with warm water and gently massage the LightenUp Milk Protein Exfoliating Soap into a lather. Rinse thoroughly and pat dry. For optimal results, we recommend using the soap 1-2 times a week.

Key Ingredients: Lactic Acid.

125 AED

11% OFFFeatured

Feminine Care, Personal Care, Sensitive Areas

Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150ml

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Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150ml

40 AED

14% OFFFeatured

Lady Diana Collection Diamond Glow Facial Scrub 500ml

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Lady Diana Collection Diamond Glow Facial Scrub 500ml

Lady Diana Diamond Facial Scrub eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. It remove dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.Lady Diana Complexion Cream contains a creamy ultra-rich formula for facial skin nourishment, restoring skin’s natural barrier and makes it all even toned. It gives radiant, moisturized and fair skin.

30 AED

8% OFFFeatured

Bigen Speedy Color No Ammonia Dark Ash Blonde 61

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Bigen Speedy Color No Ammonia Dark Ash Blonde 61

Bigen Ammonia Free Hair Dark Ash Blonde 61 This dye is used to color hair without the use of ammonia making it a suitable choice for people looking to change hair color without causing damage or irritation.

Benefits and features:

Ammonia-free formula protects hair and scalp from damage and irritation.

Provides long-lasting, natural color, adding shine and appeal to hair.

Easy to use and suitable for home use, without having to visit the barber shop.

A nourishing formula that nourishes and strengthens hair during the coloring process.

It comes with a special formula that contains ingredients that maintain the hair’s balance and give it the necessary moisture.

How to use:

Prepare the dye according to the instructions on the package.

Divide hair into small sections using a coloring brush.

Apply the dye evenly on the hair from the roots to the ends.

Wait for 20 – 25 minutes.

Rinse the hair well with water until all dye residue comes out.

55 AED

8% OFFFeatured

Conditioner, Hair Care

Moringa- O Malunggay Olive Oil Omega Herbal Conditioner Anti-Hairfall + Revitalizing + Smoothening With Argan Oil 200ml

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Moringa- O Malunggay Olive Oil Omega Herbal Conditioner Anti-Hairfall + Revitalizing + Smoothening With Argan Oil 200ml

Nourish your strands and protect them from breakage with Moringa-O2’s anti-hair fall and moisturizing conditioner with argan oil. Formulated with herbal ingredients, this versatile product supports healthier, stronger strands from root to tip.

Argan Oil is produced from the argan fruit from Morocco. Its excellent moisturizing and nourishing hair properties have been known for centuries and are now being rediscovered by hair & skin specialists.

Moringa-O2 Herbal and Revitalizing Conditioner with Argan Oil brings together nature’s powerful multi-vitamins. Malunggay (Moringa), Olive, Omega (Sunflower), and Argan oils. These oils are very rich in antioxidants, vitamins, and minerals: Vitamins A, C, D, E, B-complex, essential fatty acids, Omegas 6 and 9, calcium, and other minerals.

Hair care starts with good scalp care. The Moringa-O2 Herbal Anti Hairfall and Revitalizing Conditioner with Argan Oil gently moisturizes and softens, and doesn’t strip hair and scalp’s essential oils. The many vitamins and minerals of this product supply hair with the essential nutrients needed for additional care of thin and weak hair. It repairs and revitalizes hair and reduces hair fall.

How to Use

Apply Moringa-O2 Herbal Anti Hairfall and Revitalizing Conditioner with Argan Oil generously to wet hair. Massage from the mid-lengths through the ends of your strands and leave it on for 2 to 3 minutes. Rinse thoroughly with water.

For best results, follow the Moringa-O2 hair care system at least 3 times a week. The moisturizing conditioner should be part of your weekly haircare routine to minimize breakage, restore hydration, and support hair growth.

At least 30 minutes before your bath, apply Moringa-O2 Hair, Scalp & Skin Therapy Oil from the scalp to the ends of your hair.
Rinse scalp and hair with Moringa-o2 Herbal Anti Hairfall and Revitalizing Shampoo with Argan Oil.
Follow with a generous amount of Moringa-O2 Herbal Anti-Hair Fall Conditioner with Argan Oil. Rinse well and gently towel-dry.
Apply Moringa-O2 Herbal Hair Relaxing Serum++ with Argan Oil on either wet or dry hair to seal in moisture and shine.

60 AED

18% OFFFeatured

Clear Therapy Lightening Cream Vegetable Extracts 400ml

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Highlights:

Clear Therapy Lightening Cream Vegetable Extracts 400ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

45 AED

GIFT SET

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20% OFFFeatured

Face Cream, Skin Care

Kanza Two Pieces Beauty Cream Shea Butter 2X50gm

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Highlights:

Kanza Two Pieces Beauty Cream Shea Butter 2X50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

40 AED

6% OFFFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

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ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

A gel cleanser specially formulated for dry and sensitive skin. It is enriched with moisturizing ingredients that gently cleanse the skin without causing dryness or irritation. This gel helps maintain the skin’s natural moisture balance, leaving it soft and comfortable after each use.

Features:

Daily cleansing for dry and sensitive skin: Developed for daily use on very dry or sensitive skin, this gel can be used for children and adults.
Gentle and effective formula: Contains gentle cleansing bases and superior moisturizing agents, which maintain the skin’s pH and allow for gentle cleansing without affecting the hydrolipid film.

How to use:

Use to cleanse face and body daily.
In case of contact with eyes, rinse thoroughly with water.

85 AED

8% OFFFeatured

EOS Shea Better Ultra Derm Hand Cream Vanilla Cashmere 74ml

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EOS Shea Better Ultra Derm Hand Cream Vanilla Cashmere 74ml

Our dermatologist-recommended hand cream delivers 24-hour hydration for ultra-smooth skin that lasts through handwashing.

Other ingredients

Water/eau, glycerin, glyceryl stearate se, cetyl alcohol, palmitic acid, caprylic/capric triglyceride, fragrance/parfum, stearic acid, theobroma cacao (cocoa) seed butter, cocoglycerides, butyrospermum parkii (shea) butter, dimethicone, hydrogenated didecene, hexadecene copolymer, butyrospermum parki (shea) oil, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, glycine soja (soybean) oil, sclerocarya birrea seed oil, hydrogenated vegetable oil, vanilla planifolia fruit extract, aloe barbadensis leaf juice, tocopheryl acetate, dicaprylyl carbonate, octyldodecyl isostearate, glyceryl stearate, peg-100 stearate, caprylyl glycol, phenoxyethanol, magnesium aluminum silicate, carbomer, sodium hydroxide, hexylene glycol, disodium edta, myristic acid, citric acid, potassium sorbate, sodium benzoate, titanium dioxide (ci 77891).

55 AED

27% OFFFeatured

Red Fox Tub Obutter Moisturizing Cream 341gm

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Highlights:

Red Fox Tub Obutter Moisturizing Cream 341gm

Red Fox Cocoa Butter Moisturizing Creme contains real Cocoa Butter in a SUPER RICH formula that is ideal for all types of skin applications. Red Fox Tub or butter cocoa butter moisturizing cream. It can be used all over the body to prevent dryness and flaking.

40 AED

13% OFFFeatured

Sulfur8 Scalp Therapy Medicated Dandruff Control Oil Serum 81ml

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Highlights:

Sulfur8 Scalp Therapy Medicated Dandruff Control Oil Serum 81ml

Medicated Scalp Serum for Dandruff Relief – Sulfur-8 scalp therapy formula helps control visible dandruff flakes while soothing dry, itchy scalp discomfort.
Lightweight, Non-Greasy Oil Serum – Fast-absorbing treatment penetrates the scalp without leaving heavy residue—ideal for daily scalp care and itch relief.
Promotes Healthy Scalp Environment – Supports overall scalp comfort and helps reduce flaking and dryness for a refreshed feel.
Suitable for All Hair Types – Works on curly, straight, relaxed, natural, fine, and textured hair. Complements shampoos, conditioners, and scalp routines.
Easy to Use Anywhere – Pack of 1; perfect for home or travel use as a leave-in serum for ongoing scalp care.

130 AED

12% OFFFeatured

LightenUp Environmental Shield Day Serum with Vitamin D 30ml

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LightenUp Environmental Shield Day Serum with Vitamin D 30ml

Experience the ultimate protection against blue light emitted from screens with our LightenUp Environmental Shield Day Serum With Vitamin D. This light-textured serum is infused with powerful antioxidants, including Vitamin C and Vitamin D, to shield your skin from daily pollutants and rejuvenate its surface.

The naturally brightening properties of this serum work to reduce the appearance of dark spots, promoting a more radiant complexion. Vitamin C enhances skin vitality and reinforces its defense system, while Vitamin D provides added protection against blue light damage.

Directions: In the morning, apply a thin layer of the serum to cleansed skin. Allow it to dry before applying any other products. For optimal results, follow up with sunscreen to maintain a healthy and radiant complexion.

145 AED

11% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Healthy Bright Soft+Glow Gluta Vitamin SPF 20 Body Serum 180ml

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Vaseline Healthy Bright Soft+Glow Gluta Vitamin SPF 20 Body Serum 180ml

Formulated with the powerhouse combination of GlutaGlow, 10x Multivitamin, Niacinamide, Vitamins C & E, and Vaseline Jelly, Vaseline Healthy Bright Soft+Glow SPF 20 Serum 180ml is designed to reduce hyperpigmentation and brighten dull skin while providing SPF 20 PA++ protection against UV rays. With 10x brightening power^, this serum activates the skin’s renewal process from within, revealing a radiant complexion and fading dark spots. Additionally, it nourishes the skin deeply and restores its natural moisture with its lightweight and non-greasy texture.

40 AED

6% OFFFeatured

Fair & White So White Maxi Tone Clarifying Body Milk 250ml

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Highlights:

Fair & White So White Maxi Tone Clarifying Body Milk 250ml

Ultra-refreshing with Pomegranate and Melon extracts for a pure moment of well-being. Very gentle for the skin and enriched with emollient glycerine, it leaves a revitalizing scented trail.

85 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Jui Beauty Cream 100% Korean Pearl Essence

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Highlights:

Jui Beauty Cream 100% Korean Pearl Essence

JUI Beauty Cream is a luxurious skincare solution infused with 100% Korean pearl extract, known for its skin-brightening properties. It provides intensive hydration, a radiance boost, anti-aging benefits, and fast absorption. The cream is a blend of essential minerals, and antioxidants, aiming to nourish, rejuvenate, and illuminate the skin. It is suitable for all skin types and can be used as a daily glowing or part of a nighttime skincare routine. The product combines the magic of Korean pearl essence with cutting-edge skincare science, resulting in a radiant, ageless beauty.

25 AED

18% OFFFeatured

The Ordinary 100% Organic Virgin Chia Seed Oil – 30 ml

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Highlights:

The Ordinary 100% Organic Virgin Chia Seed Oil 30ml

A daily support formula for all skin types, with 100 percent pure chia seed oil, that is sustainably-sourced, organic, virgin, and cold-pressed.

This immediately soothing, calming, and nurturing skin oil contains an exceptionally high concentration of alpha-linolenic acid, an important essential fatty acid. It also containslinoleic, oleic, stearic, and palmitic acids together with multiple vitamins, minerals, and antioxidants.

Skin Type: Normal and Combination

Skincare Concerns: Dullness and Uneven Texture

Formulation: Lightweight Oil

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

45 AED