Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

JRA Brightening Bathing Gel 700ml

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JRA Brightening Bathing Gel 700ml

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Gel is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

75 AED

14% OFFFeatured

Silky Cool Pomegranate Facial Mud Mask 300ml

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Silky Cool Pomegranate Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

13% OFFFeatured

Joji Secret Young Avocado Hydration Facial Mask 30gm

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Joji Secret Young Avocado Hydration Facial Mask 30gm

35 AED

22% OFFFeatured

Larissa Moisturizing Beauty Milk 450ml

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Larissa Carotte Moisturing Body Cream 500ml

Formulated with natural whitening agents, moisturizes and corrects skin hyperpigmentation marks. Apply daily after a shower or bath. For external use only and avoid eye contact. Keep out of reach of children. Subtly sexy to over-the-top drama.

35 AED

14% OFFFeatured

Bar Soap, Creams, Skin Care, Spot Corrector

BERG Advance White Miracle Hyaluronic Acid Beauty Cream

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BERG Advance White Miracle Hyaluronic Acid Beauty Cream

A moisture-binding face cream powered by hyaluronic acid to deliver long-lasting hydration, visibly plump fine lines, and revive a fresh, dewy glow. The lightweight, non-sticky texture absorbs fast and layers comfortably under makeup while supporting the skin’s moisture barrier. Suitable for most skin types, especially dehydrated skin. For external use only.

Key Benefits

Deep, all-day hydration

Plumps and softens the look of fine lines

Supports a healthy moisture barrier

Non-greasy, comfortable under makeup

30 AED

22% OFFFeatured

White Express Classic Skin Perfector Serum 10 Days 30ml

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White Express Classic Skin Perfector Serum 10 Days 30ml

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

Thanks to plant extracts, your skin is well cared for every day. The whitening complex softens your body and protects it from drying out and gives you lightness in 15 days.

35 AED

8% OFFFeatured

Pr. Francoise Bedon Lightening Carrot Balm 50ml

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Pr.Francoise Puissance Lightening Purifying Balm 50ml

Purifying treatment acts against skin blemishes and face imperfections unifying the skin tone. Restores a clear, healthy and softer complexion.

Multivitamin treatment that fight scars, age, sun and pregnancy spots. Eliminates acne and restores your skin to a clear and healthy complexion.

120 AED

14% OFFFeatured

Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

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Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

Awaken your skin with the cool, refreshing touch of ODEON’s Cucumber & Mint Scrub. This gentle exfoliator works to remove dead skin cells while revitalizing and soothing your skin, leaving it soft, smooth, and naturally radiant. Infused with the calming benefits of cucumber and the energizing boost of mint — it’s your go-to for a healthy, glowing complexion from head to toe.

Highlights

Infused with cucumber to soothe and hydrate
Cooling mint for a refreshed, clean feel
Gently exfoliates to reveal soft, smooth skin
Promotes a healthy, radiant glow

30 AED

5% OFFFeatured

Samira Immense Whitening Therapy Toning Serum 60ml

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Samira Immense Whitening Fade Cream 100gm

This Fade Cream gives you a flawlessly radiant complexion by effectively correcting discoloration such as dark spots, age spots, post-acne scars and uneven skin tone.

Fades uneven skin tone
Minimizes appearance of wrinkles
Removes discoloration
Leaves your face feeling soft and refreshed
SPF 15

How to use: Apply evenly on face and neck.

Key ingredients: Biotermaclearycin

380 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Argan Massage Oil 120ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

PRODUCTS ON SALES

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29% OFFFeatured

Creams, Personal Care, Sensitive Areas, Skin Care

Alattar Cracked Heel Cream with Nalpamra 100ml

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Alattar Cracked Heel Cream with Nalpamra 100ml

Alattar Cracked Foot Cream is used to soothe and moisturize dry and cracked skin in the foot area. The cream contains compounds that moisturize dry, cracked skin, such as glycerin, almond oil, and vitamin E. These compounds improve the skin’s natural moisture barrier and reduce water loss.

25 AED

6% OFFFeatured

Toudy Clarifying Milk Clarifying Lightening Body Lotion 540ml

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Toudy Clarifying Milk Clarifying Lightening Body Lotion 540ml

ntroducing Toudy Lait Clarifiant clarifying Body lotion 540ml. This lotion is specifically formulated to cleanse and clarify skin, leaving you feeling refreshed and revitalized. Get deep, gentle hydration and the power of nourishing natural ingredients like shea butter. Enjoy clear, soft, and refreshed skin with this great body lotion.

75 AED

11% OFFFeatured

Yong Chin Arbutin Serum Cream Body Desserts 250gm

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Yong Chin Arbutin Serum Cream Body Desserts 250gm

Deeply moisturizing body cream enriched with Arbutin for skin brightening.

Introducing YC Arbutin Body Serum Cream, thoughtfully crafted with a special formula that may include mulberry extract and essential vitamins. This cream is designed to provide a luxurious, silky-smooth feel while deeply nourishing your skin.
Key Features:
1. Arbutin Enriched: Our body serum cream is enriched with arbutin, a compound that may contain mulberry extract and vitamins, known for its skin-brightening properties.
2. Lightweight and Nourishing: The cream features a lightweight texture that is swiftly absorbed by your skin, leaving it deeply nourished.
3. Skin Whitening Complex: Our formula includes a skin whitening complex to promote a brighter and more even skin tone.
4. Potent Antioxidation: Enjoy the benefits of potent antioxidants in this cream, helping to protect your skin and promote a luminous, lightened appearance.
Experience the luxury of YC Arbutin Body Serum Cream and unveil a brighter, lighter, and more radiant complexion. This cream is designed to enhance the health and appearance of your skin.

40 AED

14% OFFFeatured

Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

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Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

10% OFFFeatured

Yong Chin Vitamin C Whitening Fairness Cream 50gm

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Yong Chin Whitening Fairness Vitamin C Serum 30ml

Helps reduce the appearance of scars and blemishes for smoother skin.

YC Whitening Fairness Vitamin C Serum revitalizes, repairs and whitens skin. Its potent, water based formulation is quickly absorbed into the skin and gives a cooling effect. Vitamin C & E intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Apply serum and massage gently on the face and neck, focusing the problem areas. Use twice daily morning and night after cleansing

45 AED

10% OFFFeatured

Silky Cool Avocado Face & Body Scrub 500ml

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Silky Cool Avocado Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

16% OFFFeatured

CeraVe Hydrating Mineral Sunscreen Body SPF30 150ml

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CeraVe Hydrating Mineral Sunscreen Body SPF30 150ml

Broad Spectrum Sunscreen For Body 100% Mineral-based sunscreen, also known as a physical sunscreen, reflects UVA/UVB rays to help protect the skin. Developed with dermatologists by CeraVe Skincare.
Mineral Sunscreen Application Physical sunscreens can often leave a white cast when applied in thick layers. For best results, apply CeraVe Hydrating Mineral Sunscreen evenly to the entire body in thin layers and thoroughly massage into skin. Suitable sunscreen for kids and adults both.
HAWAII COMPLIANT SUNSCREEN Oxybenzone free, avobenzone free, and benzene free, this sunscreen contains physical filters Zinc Oxide and Titanium Dioxide. Hawaii prohibits the sale, offer of sale and distribution of sunscreens that contain oxybenzone.

80 AED

31% OFFFeatured

LightenUp Plus Exfoliating Soap 200gm

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LightenUp Plus Exfoliating Soap 200gm

Introducing LightenUp Plus Exfoliating Soap, your instant solution for brightening dull skin and achieving a healthy, glowing complexion. This soap is infused with the brightening properties of Apricots, which instantly promote the appearance of brighter and more youthful-looking skin. Its exfoliating action allows for quicker penetration of active ingredients, enhancing the effectiveness of the product.

Directions: Dampen your skin and gently massage the soap for 1 minute, then rinse thoroughly and allow your skin to dry. This exfoliating soap can be used 1-2 times a week, ensuring you allow 3-4 days between each exfoliating treatment.

For sensitive skin, it is recommended to use once a week only. After exfoliating, follow up with a minimum SPF 50 sunscreen for daily protection. Remember to limit sun exposure for optimal results.

Key Ingredients: Papaya Extract, Shea Butter, Palm Kennel, Apricot Seeds, Vitamin E

45 AED

17% OFFFeatured

Creams, Skin Care, Spot Corrector

Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

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Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

Dream White Cream is a concentrated blend of soothing moisturizers and powerful components. It reduces signs of aging, especially near the eyes and across the forehead. ANTI-AGING cream triggers a restoration process deep within the skin that fills in wrinkles from under the surface.

25 AED

11% OFFFeatured

Lait Selfie 24H Booster Tone Lightening Serum 100ml

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Lait Selfie 24H Booster Tone Lightening Serum 100ml

Lait Selfie 24H Booster Tone Body Milk, serum and facial cream With Alpha Arbutin Collagen contains 3 products formulated with avant-garde components to remove stains and blemishes from the skin.
Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion. Collagen rejuvenates and nourishes the skin.
Apply twice a day on a clean body.

80 AED

GIFT SET

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8% OFFFeatured

Shower Gel, Skin Care

Clini Tone Body Butter Deep Moisturizing Glow Body Wash With Shea Butter 1000ml

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Clini Tone Body Butter Deep Moisturizing Glow Body Wash With Shea Butter 1000ml

It is a highly moisturizing body wash suitable for all skin types.
It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.
It features coconut and lavender fragrances.
It is described as suitable for maintaining or enhancing skin tone.

185 AED

9% OFFFeatured

Queeny Cazara Sulfate Free Cleansing Cream Coconut & Shea Butter Natural Shampoo

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Queeny Cazara Sulfate Free Cleansing Cream Coconut & Shea Butter Natural Shampoo

Queeny Cazara Coconut & Shea Butter Natural Shampoo is a gentle yet effective formula that cleanses and hydrates your hair, reducing dryness and frizz while promoting healthier, shinier hair. Infused with the natural goodness of Coconut oil and Shea butter, this shampoo strengthens the hair and nourishes the scalp, leaving hair feeling soft, smooth, and revitalized.

Coconut oil works to strengthen hair and protect against breakage, while Shea butter deeply nourishes the scalp and softens the hair, enhancing natural shine and manageability. Together, they provide a hydrating and frizz-free finish for hair that looks and feels healthy.

Key Features:

Gentle Cleansing: Removes dirt and buildup without stripping moisture.
Deep Hydration: Hydrates hair and reduces dryness and frizz.
Strengthens & Prevents Breakage: Coconut oil helps to fortify hair and reduce damage.
Softens & Nourishes: Shea butter nourishes the scalp and softens the hair for enhanced manageability.
Enhances Natural Shine: Leaves hair looking shiny, healthy, and full of life.

How to Use:

Apply Queeny Cazara Coconut & Shea Butter Natural Shampoo to wet hair. Massage into the scalp and hair to create a rich lather. Rinse thoroughly and follow with Queeny Cazara Coconut & Shea Butter Conditioner for best results.

50 AED

10% OFFFeatured

AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

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AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

It’s time to upgrade your skin!!! With AR Vitamin E skin care lotion, serum texture, absorbs quickly, not sticky, to help nourish the skin, making it look bright and healthy again.

Ar Gluta Vitamin E Collagen Moisturizing Serum Serum that combines the value of Vitamin E + Collagen + Sunflower Oil that will enhance the skin to be naturally radiant, helps maintain moisture and nourish the skin to be smooth, bright and radiant with aura.

45 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Whitening Beauty Cream with Extra Whitening Strength, 7 Days Pack of 6

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Highlights:

New Face Whitening Beauty Cream with Extra Whitening Strength, 7 Days Pack of 6

Experience enhanced skin radiance with the newface Whitening Beauty Cream, formulated to deliver extra whitening strength. This beauty cream is designed to show visible results in as little as 7 days, helping to reduce the appearance of dark spots and maintain a natural, even skin tone. Its nourishing formula works to protect the skin while promoting a brighter complexion, making it an effective solution for those seeking quick and noticeable improvements.

Highlights

newface Whitening Beauty Cream for enhanced skin radiance
Formulated with extra whitening strength for effective results
Delivers visible improvements in skin tone within 7 days
Helps reduce dark spots and maintain a natural, even complexion

90 AED

11% OFF

Miracle Jeune Anti-Aging Lotion With Snail Slime 250ml

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Miracle Jeune Anti-Aging Lotion With Snail Slime 250ml

Miracle Jeune milk is a unique preparation against the premature aging of epidermal cells and the development of stretch marks. It is also an excellent healer and a good corrector of all kinds of anomalies such as pimples and black spots.

Application

It is recommended to use the milk on the entire body, after bathing, especially on problem areas (stretch marks, pimples, black spots, wrinkles, scars, etc.)

Precautions

Changing the color of this product does not change its quality. Stop using it if you experience an allergic reaction. Do not use on a child under 12 years old.

40 AED

10% OFFFeatured

Moroccan Oil Bath Soap Aker Fassi 1000ml

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Highlights:

Moroccan Oil Bath Soap Aker Fassi 1000ml

Moroccan soap with Aker Fassi is a luxurious, moisturizing soap that combines the nourishing benefits of Moroccan oil with natural ingredients to cleanse and hydrate your skin.
Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.
Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.
Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.
Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.

45 AED

18% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Care for Kids Curling Cream 227g

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Highlights:

Cantu Care for Kids Curl Refresher 236ml

Cantu Care for Kids Curl Refresher is a curl refresher specifically designed for kids. This formula contains high-quality ingredients to refresh curly hair and restore bounce and definition.

The Curl Refresher helps to revive limp or depleted curls and breathe new life into them. It moisturizes and defines the curls without weighing them down or making them sticky. The hair is left soft, shiny and bouncy.

Cantu Care for Kids Curl Refresher can be used on dry hair. Take a small amount of the refresher and distribute it evenly through the curls. Gently scrunch the hair to reactivate the curls and give them definition.

The curl refresher formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Refresh your child’s curly hair with Cantu Care for Kids Curl Refresher and enjoy defined, healthy and frizz-free curls. Your child will look radiant and be proud of their beautiful curls!

45 AED

20% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 200ml

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Highlights:

Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 200ml

Vaseline®Intensive Care™Advanced Repair Fragranced Moisturising Body Lotion moisturizes deeply to soothe dry skin and leave it smooth to the touch

Light, fast-absorbing moisturizing lotion with a non-greasy feel

Use Vaseline®lotion or cream daily for perfect all-over skincare

Vaseline®’s hydrating body lotion calms and soothes dry skin, leaving your skin feeling soft and moisturised

20 AED

3% OFFFeatured

AXIS-Y Artichoke Intensive Skin Barrier Ampoule 30ml

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AXIS-Y Artichoke Intensive Skin Barrier Ampoule 30ml

An artichoke ampoule that delivers rich antioxidants, nutrients, and hydration to heal damaged, irritated skin barriers. Phytonutrients defend against bacteria and pollutants to prevent future breakouts and irritation.
-Retains moisture and deeply hydrates
-Calms irritation and inflammation
-Builds up skin barrier for plump, healthy skin

145 AED

13% OFFFeatured

Cocoa Glow Supreme Brightening Serum 50ml

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Cocoa Glow Supreme Brightening Serum 50ml

Lightening Strength: Gentle Radiance – Deeply moisturizing for dry skin

Cocoa Glow Supreme Brightening Serum combines Cocoa Butter, Tamarind Seed Extract, Mulberry Root Extract, and Vitamin C in a concentrated, lightweight, fast-absorbing serum formulated to help visibly brighten skin and improve the appearance of uneven skin tone. Designed for dry and normal skin, it absorbs quickly without leaving a sticky or greasy residue, making it the perfect addition to your daily skincare routine.

Enriched with hydrating and antioxidant-rich ingredients, it helps improve the appearance of dullness and discoloration while supporting smoother, healthier-looking skin. With continued use, skin appears visibly brighter, softer, more even-toned, and naturally radiant.

130 AED