Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pastil Hand Cream Strawberry

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Pastil Hand Cream Strawberry

35 AED

9% OFFFeatured

Moroccan Oil Organic Soap Sage and Olive 4 Pcs

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Moroccan Oil Organic Soap Sage and Olive 4 Pcs

Pamper your skin with the Moroccan Oil Organic Soap Sage and Olive, a luxurious soap set that combines the nourishing benefits of organic olive oil with the soothing properties of sage.
This soap gently cleanses while providing essential hydration, leaving your skin feeling soft, balanced, and refreshed.
Perfect for everyday use, it offers a natural and eco-friendly approach to skincare.
Key Features:
Infused with Organic Olive Oil: Hydrates and nourishes the skin, promoting softness and smoothness.
Sage Extract: Soothes and calms the skin while providing a refreshing fragrance.
4 Pcs Set: A set of 4 soaps, perfect for home use or as a thoughtful gift.
Gentle on the Skin: Ideal for all skin types, including sensitive skin.
Eco-Friendly & Natural: Made with organic ingredients for a sustainable skincare routine.

50 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Express Glow Triple Fast Lightening Treatment Gel 50gm

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Express Glow Triple Fast Lightening Treatment Gel 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Treatment Gel combines Grape Seed Extract, Asafetida Extract, Arbutin, and Vitamin C in a lightweight, fast-absorbing gel formula developed to help visibly lighten skin and improve the appearance of uneven skin tone. Designed to absorb quickly with little to no residue, it is an excellent choice for oily and combination skin, leaving skin feeling fresh and comfortable without a heavy or greasy feel.

Enriched with hydrating and soothing ingredients, it helps improve the appearance of dullness while promoting a smoother, clearer, and more even-looking complexion. With continued use, skin appears visibly lighter, smoother, healthier-looking, and naturally radiant.

125 AED

7% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

A3 Lemon Vegetable Glycerin for Smoothness of Dry Skin 260ml

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A3 Lemon Vegetable Glycerin for Smoothness of Dry Skin 260ml

Experience fast relief and smoothness with A3 Lemon Vegetable Glycerin, designed to instantly soothe and hydrate dry, irritated, and itchy skin.

A3 Lemon Vegetable Glycerin is your go-to solution for immediate relief from dryness, uncomfortable tightness, and also roughness. This S.O.S treatment is specially developed to provide fast, effective hydration and smoothness to dry, irritated, and itchy skin. Here’s why it’s essential for your skincare routine:

Key Features:

Instantly relieves dryness and discomfort.

Soothes tightness and roughness.

Ideal for dry, irritated, and itchy skin.

Provides quick, effective S.O.S treatment.

65 AED

20% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

DH7 Paris Gold Lightening Soap with Lemon 200gm

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DH7 Paris Gold Lightening Soap with Lemon 200gm

DH7 Gold Lightening Soap with Lemon 200g cleans your skin and leaves it glowing
Liste INCI : Aqua, Sodium Palmate, Sodium Palm Kernelate, Glycerin, Sorbitol, Parfum, Palm Kernel Acid, Sodium Chloride, Propylene Glycol, Potassium Palm Kernelate, Potassium Palmate Pentasodium, Pentetate Tetrasodium Etidronate, Ascorbic Acid, Citrus Medica Lemoni extract, CI 470055 (D&C Yelow n°10)

120 AED

20% OFFFeatured

Creme 21 Soft Care Moisturising Cream Soap 125gm

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Creme 21 Soft Care Moisturising Cream Soap 125gm

Creme 21, a soft care moisturizing soap enriched with Vitamin E and Aloe Vera, works to deeply moisturize and nourish the skin. It contains a special formula that works to form a protective barrier on the surface of the skin to maintain hydration, in addition to Vitamin E and Aloe Vera, which enhance the renewal and nourishment of the skin.

Benefits and features:

The soap has a creamy formula that provides soft skin care.
It contains vitamin E, which helps nourish and moisturize the skin.
It contains aloe vera, which helps soothe and soothe irritated skin.
Gently cleanses the skin and removes dirt and impurities without drying it out.
Suitable for all skin types including dry and sensitive skin.
Gives the skin a refreshing and pleasant scent after use.
The creamy formula of the soap makes it easy to use and can be easily washed off the skin.

How to use:

Wet the face and body with water.

Gently massage the soap into the skin in circular motions to form foam.

Rinse off the soap with water.

Gently dry the face and body with a clean towel.

20 AED

12% OFFFeatured

PanOxyl Acne Treatment Bar 10% Benzoyl Peroxide 113gm

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PanOxyl Acne Treatment Bar 10% Benzoyl Peroxide 113gm

PanOxyl Acne Treatment Bar 10% Benzoyl Peroxide
For clear, clean skin

A pH-balanced formula that leaves skin feeling soft and clean.

Contains maximum strength 10% Benzoyl Peroxide to treat tough breakouts.

Removes dirt and excess oil for a clean, clear skin.

For face and body.
Clears existing acne.
Helps prevent new breakouts.

75 AED

Featured

Eveline Nourishing Hand Cream Mango Sage 50ml

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Eveline Nourishing Hand Cream Mango Sage 50ml

The nourishing hand cream has been created especially for the dry skin, it soothes and intensive moistures the hands.
Deeply regenerates and nourishes the epidermis and acts as a protective shield against harmful external factors.
Contains mango butter which apparently soothes the skin and effectively protects from loss of water and sage extract which brings the skin relief and exhibits antioxidant activity.
Has a wonderful smell of mango and sage.

An ideal hand care and moisturizing cream from Eleven.

7% OFFFeatured

Lotion, Skin Care

QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

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QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

This lotion is a treat for all types of skin. It is packed with the best ingredients: Nourishing Oligo Phyto Natural vitamins and moisturizing agents. This rich Carrot-based formulation (carotene) is an abundant source of vitamins A, E, F and PP. Lightening Body Lotion with Carrot Extract

In the range Active Harmonie, QEI+ has elaborated a body lotion with carrot extract which perfumes your skin. Based on a cocktail of plant extracts with lightening properties, your skin will be brighter and unified. Its formula includes the best lightening plant extracts known and its effectiveness can be improved in combination with the QEI+ Lightening Serum.

280 AED

Skin Free Milk Super Whitening Glutathione Concetrated Serum 70ml

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Skin Free Milk Super Whitening Glutathione Concetrated Serum 70ml

Skin free beautifying milk is serum of high concentration used to clear dark knuckles, dark toes and stubborn spots, lightens skin very well and very effective.

45 AED

PRODUCTS ON SALES

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20% OFFFeatured

Scrubs, Skin Care

Reborn Beauty Premium Scrub Apricot 500ml

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Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40 AED

25% OFFFeatured

Moroccan Oil Oatmeal Bar Soap 125gm

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Moroccan Oil Oatmeal Bar Soap 125gm

Smoothness & Shine
This Perfect Bar Soap is rich in Oatmeal that acts as a natural exfoliating agent, to remove top layer of dead skin to improve texture of the skin, leaving it glowing and bright.

15 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Keratin Nourishing and Repairing 1000ml

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ActiveX Hot Oil Hair Cream Keratin Nourishing and Repairing 1000ml

Restore and repair your hair with ActiveX Hot Oil Hair Cream 1000 Ml – Keratin. Infused with the power of keratin, this cream deeply nourishes and repairs your hair, leaving it stronger, smoother, and more manageable. Experience the transformative effects as the cream revitalizes damaged strands and helps to reduce breakage. Embrace the nourishing power of ActiveX Hot Oil Hair Cream – Keratin for healthier and revitalized hair.

40 AED

11% OFFFeatured

Fruit Of The Wokali Anti-Aging Hydrating Facial Serum With Hyaluronic Acid 40ml

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Fruit Of The Wokali Anti-Aging Hydrating Facial Serum With Hyaluronic Acid 40ml

FRUIT OF THE WOKALI ANTI-AGING HYDRATING FACIAL SERUM. Hyaluronic acid works by binding to moisture. One gram of hyaluronic acid can hold up to six liters of water. It draws moisture from the environment and forms a protective, hydrating barrier on the skin. This ultimate moisturizer not only leaves the skin looking radiant but also fills in fine lines and wrinkles.

40 AED

15% OFFFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Frozen Detox 2 in 1 Dietary Supplement, 60 Capsules

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Frozen Detox 2 in 1 Dietary Supplement, 60 Capsules

Helps balance out the excretory system

Helps with intestinal detoxification Drives away fats and waste from the body Firms up the body

Reduces belly fats, and promotes flat stomach Promotes clear skin

55 AED

13% OFFFeatured

Double Sheen Argan Oil Hair Mayonnaise 454gm

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Double Sheen Argan Oil Hair Mayonnaise 454gm

Repair Damaged Hair

– Rejuvenates Fragile Hair

– Moisturizes &a mp; Conditions

– Enriched with Argan Oil

– Infuses vitamins and prot eins

35 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Orange Oil, Boxed 30ml

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Difeel 100% Pure Essential Oil Orange Oil, Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: Orange Citrus

Our Orange Oil:

Acts as an anti-inflammatory, antidepressant, antispasmodic, antiseptic, aphrodisiac, carminative, diuretic, tonic, sedative and cholagogue substance

75 AED

18% OFFFeatured

Shower Gel, Skin Care

Dr. Teal’s, Foaming Bath With Pure Epsom Salt, With Eucalyptus & Spearmint 1000ml

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Dr. Teal’s, Foaming Bath With Pure Epsom Salt, With Eucalyptus & Spearmint 1000ml

Relax & Relief Foaming Bath with Pure Epsom Salt

Dr Teal’s Relax & Relief Foaming Bath transforms your self-care ritual with long-lasting bubbles & essential oils. Eucalyptus & Spearmint help to relax the body & mind, soothing the senses to help provide relief from stress.

Directions

Pour a generous amount of Dr Teal’s Foaming Bath under warm, running water for a relaxing bubble bath experience or try combining with your favorite Dr Teal’s Pure Epsom Salt Soak.

45 AED

20% OFFFeatured

White Express Brightening Soap 200gm

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White Express Brightening Soap 200gm

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

20 AED

13% OFFFeatured

Blue Magic Cholesterol Conditioning Rinse 397gm

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Blue Magic Cholesterol Conditioning Rinse 397gm

Blue magic – cholesterol conditioning rinse enriched with aloe & vitamin E

For softer hair with Aloe Vera and Vitamin E

Prevents hair breakage

Gives new life to dry, damaged hair

Rich in natural conditioners & nutrients

Softens, moisturizes & deep-conditions hair for a healthier, vibrant look

Helps prevent breakage, brittleness & split-ends

Detangles hair as it adds body & sheen

Excellent for chemically processed hair

35 AED

GIFT SET

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5% OFFFeatured

Hair Care, Shampoo

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

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Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

Cleanse and nourish your hair with the revitalizing power of Honduras’ miracle oil. This gentle, sulfate-free shampoo is infused with 100% pure Batana Oil and organic aloe vera juice to restore hydration, softness, and shine while supporting healthy hair growth. Ideal for all hair types, it preserves your scalp’s natural moisture barrier and strengthens each strand from root to tip—leaving your hair full, healthy, and radiant.

Hair Concern

• Dry, brittle, or dull hair

• Frizz and lack of manageability

• Weakened strands and breakage

• Scalp dryness or irritation

• Damaged or chemically treated hair

Used on Hair Types

• All hair types (straight, wavy, curly, coily)

• Especially effective for dry, fragile, or textured hair

• Safe for color-treated and chemically processed hair

How it Works

• Deep Cleansing & Hydration: Gently removes buildup without stripping essential oils, leaving hair fresh and moisturized.

• Strengthens from the Root: Batana Oil nourishes the scalp and reinforces the hair shaft to help prevent breakage.

• Boosts Shine & Manageability: Aloe vera, glycerin, and pro-vitamin B5 restore softness, elasticity, and a healthy glow.

• Supports Growth: Creates the ideal scalp environment for stronger, healthier hair to thrive.

Key Highlights

Enriched with 100% pure Batana Oil

• Sulfate-free and color-safe

• Infused with aloe vera and panthenol for hydration and strength

• Balances scalp while promoting long-term hair health

• Lightweight, rich-lather formula suitable for daily use

Key Ingredients

Organic Aloe Vera Juice, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Kosher Vegetable Glycerin, Elaeis Oleifera (Batana) Kernel Oil, Polyquaternium 37, Phenoxyethanol (eco-certified preservative), dl-Panthenol (Pro-Vitamin B5), Ethylhexylglycerin

Directions

Apply a small amount to wet hair and massage into a rich lather, focusing on the scalp. Rinse thoroughly. Repeat as needed. For best results, follow with the Batana Hair Conditioner or Hair Mask.

over hair with a shower cap and apply gentle heat for 15 minutes before rinsing.

90 AED

10% OFFFeatured

Alada Premium Extra White Skin Booster SPF 70 PA+++ 180ml

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Alada Premium Extra White Skin Booster SPF 70 PA+++ 180ml

Experience the power of intensive whitening and sun protection with Alada Premium Extra White Skin Booster, a concentrated brightening cream from Thailand formulated to transform dull, uneven skin into a radiant, smooth complexion. Unlike ordinary oil-based lotions, this booster features a rich, cream-like texture that absorbs quickly without greasiness delivering visible results from the first use.

45 AED

30% OFFFeatured

Some By Mi Galactomyces Pure Vitamin C Glow Serum 30ml

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Some By Mi Galactomyces Pure Vitamin C Glow Serum 30ml

A daily serum gives skin an unparalleled brightness to contain 75% glucomase and 3% pure vitamin C.

It has dual effectiveness to lighten skin and treat wrinkles, antioxidant and reduces signs of ageing by containing highly effective ingredients such as niacinamide, Korean plant extracts and 10 different types of vitamins

This serum helps to regenerate skin cells, protects against sun damage, enhances skin barrier function and increases collagen production.

Reduces wrinkles and fine lines in the skin.
Improves and opens the color of dull skin.
Keep skin hydrated for a long time.
Improves the texture and appearance of the skin.
Suitable for all skin types especially sensitive.

Natural ingredients of Vitamin C serum:

Glactomase

75% makeup lightens dark spots and adds to the skin regeneration because it helps peel dead skin cells, eliminating traces of grains, prominent scars, spots and pigmentation spread on the skin surface.

Vitamin C for skin

With a concentration of 5% protects against the effect of contamination on the skin, reduces inflammation, protects against UV damage and enhances the barrier function of the skin and increases the production of collagen for the skin and unites its color.

10 types of vitamins

A formula rich in skin-nutritious vitamins to maintain the health and integrity of the skin barrier and to balance the moisture and flexibility of the cells.

70 AED

18% OFFFeatured

Ab Naturals Hair Mayonnaise Olive Oil + Egg Protein 500ml

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Ab Naturals Hair Mayonnaise Olive Oil + Egg Protein 500ml

Transform your hair from dull and lifeless to healthy and vibrant with Ab Naturals Hair Mayonnaise Olive Oil + Egg Protein. This rich and nourishing hair treatment is formulated with natural ingredients that work together to strengthen, moisturize, and revitalize your hair.

45 AED

6% OFFFeatured

TGIN Green Tea Moist Leave-In Conditioner 384ml

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TGIN Green Tea Moist Leave-In Conditioner 384ml

Kiss dry hair goodbye and say hello to soft, beautiful moisturized curls with tgin Green Tea Super Moist Leave in Conditioner. Packed with green tea, shea butter, and argan oil, this lightweight formula has the perfect combination of moisture and antioxidants, which helps to improve manageability, fight frizz, and transform dry brittle strands into soft, smooth and healthy hair. This natural conditioner is also great for detangling and safe enough for kids!

Benefits

Lightweight formula with no build-up

Leaves hair feeling soft, smooth and manageable

Detangles knots and tangles

Reduces frizz and flyaways

Replenishes hairs natural oils

Penetrates hairs cuticle to allow for thorough conditioning

Prevents split ends and reduces breakage

Promotes healthy hair growth

75 AED

18% OFFFeatured

Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

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Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45 AED

13% OFFFeatured

Express Glow Triple Fast Lightening Serum 50ml

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Express Glow Triple Fast Lightening Serum 50ml

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Serum combines Grape Seed Oil, Asafetida Extract, and Vitamin C in a concentrated, lightweight, fast-absorbing serum formulated to help visibly lighten skin and improve the appearance of uneven skin tone. Designed for oily and combination skin, it absorbs quickly without leaving a sticky or greasy residue, making it an ideal addition to your daily skincare routine.

Enriched with moisturizing and antioxidant-rich ingredients, it helps promote a smoother, healthier-looking complexion while improving the appearance of dullness and uneven skin tone. With continued use, skin appears visibly lighter, softer, more even-toned, and naturally radiant.

130 AED

25% OFFFeatured

Diva Maxima Maxi Tone Exfoliating Clearing Soap 190g

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Diva Maxima Maxi Tone Exfoliating Clearing Soap 190g

Divas Maxima Maxi Tone Exfoliating Clearing Soap is the perfect way to achieve your dream complexion. This triple action formula is enriched with clearing elements and helps to remove dead cells and other impurities from your skin. It also prepares your skin for the application of Diva Maxima Maxi Tone cream, giving you a softer, smoother and more radiant complexion. With this soap, you can enjoy a luxurious experience that will leave your skin feeling refreshed and deeply cleansed.

15 AED

6% OFFFeatured

Bella White Glow and Radiance Vitamin C Lotion 500ml

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Bella White Glow and Radiance Vitamin C Lotion 500ml

Bella White Glow And Radiance Vitamin C Lotion is formulated with all natural ingredients for healthy, smooth, and radiant skin. pH 5.5 helps prevent acne and maintain skin moisture.

Benefits Of Bella White Vitamin C Lotion

It reduces the appearance of stretch marks on the skin
Unifies your skin complexion with consistent usage
Helps prevent acne breakouts on the skin
Promotes a smooth and healthy skin
Firms your skin

Ingredients: shea butter, aloe vera, and natural extracts such apple, sunflower, and rosemary

How to Use Bella White Glow Lotion

After taking your bath, Pump out some amount of the lotion on your palm and gently massage it all over your body until it is all completely absorbed into your skin.

Frequently Asked Questions

Question: Does vitamin C lotion lighten skin?

Answer: It may also help brighten your skin’s appearance.

Question: Does Bella white lotion contain hydroquinone?

Answer: This formula is free of hydroquinone and contains only safe, natural ingredients.

Question: Is this product fake?

Answer: No…!!! We sell the original product

150 AED

10% OFFFeatured

Bolony Botoxil & Protein Conditioner 1000ml

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Bolony Botoxil & Protein Conditioner 1000ml

Contains Botoxil and Protein perfect for treating weak and damaged hair.

This conditioner offers the best solution for rebuilding weak and damaged hair from the inside out. The nano-technology formulation allows allows the Botoxil Molecules to Penetrate the hair and fill the damaged parts thus producing amazingly strong healthy and beautiful natural hair.

How to use:

After washing the hair with Bolony Shampoo, apply the conditioner on the hair gently away from the roots to the ends. Leave it on for minutes then rinse well with water.

45 AED