Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

ACM Invisible Protection Cream SPF 50 40ml

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ACM Invisible Protection Cream SPF 50 40ml

Designed with an invisible and lightweight formula, this ACM sunscreen provides effective and comfortable sun protection while keeping skin feeling fresh and soft.

Features:

SPF 50 for high UV protection.
Non-greasy, fast-absorbing formula.
Light on the skin
Suitable for all skin types.

Warnings:

For external use only.
Avoid contact with eyes.
Reapply regularly, especially after swimming or sweating.
Keep out of the reach of children

115 AED

23% OFFFeatured

Animate Vitamin E Capsules Facial Essence 90 Soft Gel Capsules 5 Pieces

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 90 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

50 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Cossy Cosmetics Max Hydration Beauty Cream 30gm

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Highlights:

Cossy Cosmetics Max Hydration Beauty Cream 30gm

Cossy Cosmetics Max Hydration Beauty Cream is a deeply nourishing daily moisturizer enriched with Niacinamide, Hyaluronic Acid, and Vitamin E to help hydrate, soften, and revitalize the skin. Its lightweight, fast-absorbing formula provides long-lasting moisture while supporting a smoother, plumper, and naturally radiant complexion. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Enriched with Hyaluronic Acid for intense hydration
✓ Infused with Niacinamide & Vitamin E
✓ Provides long-lasting moisture and nourishment
✓ Helps improve the appearance of uneven skin tone
✓ Supports smoother, softer, and healthier-looking skin
✓ Lightweight, non-greasy formula
✓ Leaves skin refreshed and comfortably hydrated
✓ Suitable for all skin types
✓ Perfect for daily use, morning and night

Cossy Cosmetics Max Hydration Beauty Cream is formulated to deliver intense daily hydration while helping maintain soft, healthy-looking skin. Its lightweight cream absorbs quickly without leaving a greasy residue, making it suitable for everyday use.

Hyaluronic Acid helps attract and retain moisture, leaving the skin feeling plump and hydrated throughout the day. Niacinamide supports a more even-looking complexion and enhances the skin’s natural radiance, while Vitamin E helps strengthen the skin’s moisture barrier and protects against dryness.

With regular use, Cossy Cosmetics Max Hydration Beauty Cream helps keep the skin moisturized, smooth, and refreshed, revealing a naturally healthy glow. Suitable for all skin types, it can be incorporated into both morning and evening skincare routines for continuous hydration and everyday skin comfort.

25 AED

18% OFFFeatured

Eve Shea Butter Moisturizing Body Cream 500ml

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Eve Shea Butter Moisturizing Body Cream 500ml

Revive your skin with lightweight all natural Shea Butter cream. Eve Shea Butter Moisturizing Body Cream targets dry skin to smooth and improve its texture, leaving it soft and supple. The fast absorbing formula leaves no residue, and can be combined with other products as desired for long-lasting moisture.

45 AED

13% OFFFeatured

Creams, Personal Care, Skin Care

Vaseline Intensive Care Cocoa Glow With Pure Cocoa Butter Body Cream 250ml

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Vaseline Intensive Care Cocoa Glow With Pure Cocoa Butter Body Cream 250ml

35 AED

13% OFFFeaturedOut Of Stock

Creams, Skin Care

Effimax 5 Q10+ Clarifying Beauty Cream 300gm

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Highlights:

Effimax 5 Q10+ Clarifying Beauty Cream 300gm

Effimax 5 Q10+ Beauty Cream (300gr) is a top-of-the-line product that combines natural ingredients with advanced technologies to create an effective beauty solution. It contains Q10+ complexes, which have been clinically proven to reduce the appearance of wrinkles and other signs of aging. Its innovative formula is designed to help smooth the skin and improve skin tone and luminosity. With regular use, this cream can help keep your skin looking youthful and radiant.

35 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Turmeric Super Whitening Oil 200ml

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Highlights:

Veet Gold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Body repair oil, is rich in vitamins and vegetable oil, which is very good for the skin, and has moisturizing, exfoliating, Sunscreen and other effects.

Turmeric oil, is rich in unsaturated fatty acids and vitamins. It’s effective ingredients, can nourish the skin deeply and extends the skin’s moisturizing properties.

35 AED

11% OFFFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Green Coffee Bean Oil Anti-Cellulite Slimming Cream 454ml

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Highlights:

Advanced Clinicals Coconut Oil Moisturizing Cream 454ml

Coconut Oil is considered the healthiest oil on earth for its high levels of Lauric Acid, which is rarely found in nature. Coconut Oil Moisturizing Cream’s small particle size helps nourish and renew dull, parched skin for deep hydration. The addictive light and soothing scent is whipped with organic ingredients such as pure Coconut Oil, Organic Lavender Extract, and Chamomile. Natural Glycerin and our concentrated pure Aloe Vera provide hydration for a healthy, glowing complexion.

Non-irritating, Dermatologist & Allergy Tested.

85 AED

13% OFFFeatured

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

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Highlights:

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35 AED

13% OFFFeatured

Skin Doctor Cucumber Face & Body Scrub 500ml

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Highlights:

Skin Doctor Cucumber Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Cucumber Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural cucumber to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

PRODUCTS ON SALES

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8% OFFFeatured

Scrubs, Skin Care

Melano Basilque Charcoal Face Scrub 300gm

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Highlights:

Melano Basilque Charcoal Face Scrub 300gm

Natural scrub for deep skin purifying

charcoal scrub gently removes dead skin cells, clears black and whiteheads, and provides the skin with nourishment, hydration, and smoothness.

ingredients:
charcoal extract, almond oil, alpha hydroxy acids, honey, propylene glycol, fragrance.

how to use:
wash the face well, then apply the scrub and gently massage in light circular motions for about 3 minutes to remove dead skin. rinse thoroughly with lukewarm water.

For all skin types
Removes dead skin cells
Removes black and whiteheads
Leaves skin smooth and nourished

55 AED

11% OFFFeatured

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

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Highlights:

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

Fabulous and luxurious toning agent allying delicacy and performance, this unique care QEI+ signs your beauty by hydrating, by unifying and by limiting the dark spots, repairing all the imperfections by revealing the brightness of your skin. It reveals day after day in the perfection, a complexion of infinitely sublime beauty.

Directions for use:

The evening having cleaned carefully the skin with the tonic lotion, having applied the body milk to the dark zones, by massing slightly.

For an optimal result, we recommend you to add the serum to the Body Milk Or Innovative.

250 AED

5% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Mist 236ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Mist 236ml

Refresh, hydrate, and tame frizz in one effortless step with this lightweight, non-greasy hair mist powered by 100% pure Batana Oil. Known as Honduras’ miracle oil, Batana works with a botanical blend of black seed, rosemary, and Jamaican black castor oil to smooth the cuticle, lock in moisture, and leave hair soft, shiny, and manageable. Perfect for daily use on wet or dry hair, it restores hydration, reduces flyaways, and enhances natural texture—anytime, anywhere.

Hair Concern

• Frizz and flyaways

• Dry, dull, or dehydrated hair

• Lack of shine or manageability

• Daily styling stress

• Environmental dryness or heat exposure

Used on Hair Types

• All hair types

• Ideal for textured, curly, or frizz-prone hair

• Safe for color-treated or chemically processed hair

How it Works

• Hydration on Demand: Organic aloe vera juice and glycerin instantly replenish moisture without heaviness.

• Frizz Control: Batana, castor, and sunflower oils smooth the cuticle to reduce frizz and tame flyaways.

• Shine & Softness: Restores a healthy glow while maintaining bounce and flexibility.

• Growth Support: Rosemary and black seed oil invigorate the scalp and promote healthy strands.

Key Highlights

• Hydration on Demand: Organic aloe vera juice and glycerin instantly replenish moisture without heaviness.
• Frizz Control: Batana, castor, and sunflower oils smooth the cuticle to reduce frizz and tame flyaways.
• Shine & Softness: Restores a healthy glow while maintaining bounce and flexibility.
• Growth Support: Rosemary and black seed oil invigorate the scalp and promote healthy strands.

Key Ingredients

Organic Aloe Vera Juice, Behentrimonium Methosulfate, Cetearyl Alcohol, Emulsifying Wax, Sunflower Oil, Castor Seed Oil, Polyquaternium 37, Kosher Vegetable Glycerin, Ethylhexylglycerin, Phenoxyethanol (eco-certified), Rice Bran Oil (Vitamin E), dl-Panthenol (Pro-Vitamin B5), Batana Oil, Black Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Spray generously onto damp or dry hair. Use fingers or a comb to distribute evenly. Style as desired. Can be used daily as a leave-in or finishing mist.

Pro Tip: Keep a bottle in your bag or at your desk for mid-day touch-ups and humidity control.

90 AED

10% OFFFeatured

Fruit Of The Wokali 24-Hour Soothing Body Cream With Shea Butter And Oat Extract 500ml

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Highlights:

Fruit Of The Wokali 24-Hour Soothing Body Cream With Shea Butter And Oat Extract 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Oats and Butter

Product type: High-end nourishing body lotion / 24-hour soothing treatment

Main ingredients:

Shea Butter: Acts as a powerful cell regenerator that nourishes and prevents skin aging.
Oat Extract: Key ingredient to soothe irritation and protect the skin’s natural barrier.
Butter Complex: A premium blend that provides essential lipids for deep and lasting hydration.

Main benefits:

24-Hour Nutrition and Relief: Provides continuous care that keeps skin comfortable and free from tightness throughout the day.
Light and Ultra-Hydrating Texture: Its advanced formula is quickly absorbed without leaving a greasy feeling, penetrating to the most needed layers.
Dry Skin Protection: Creates a protective shield that softens roughness and prevents moisture loss from external agents.
Premium Continuous Hydration Formula: Improves the skin’s ability to retain water, leaving it visibly softer, smoother, and more elastic.
Healthy Glow and Attractive Fragrance: Restores natural radiance to the skin, enveloping it in a delicate and lasting aroma.

45 AED

25% OFFFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Creams, Skin Care

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

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Highlights:

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Skin Lightening is an advanced blend of toning plant extracts, vitamins and peptide complexes. It fades unwanted discoloration and removes dark spots or age spots caused by sun damage, aging or scarring. Cocoa Butter – smoothes spots and scars. – lightens age spots. Soy – restores skin luminosity. – naturally brightens skin tone. Licorice and Mulberry Extracts – evens skin tone and texture. Peptide Complex – helps firm and support skin structure. Increases , minimizes fine lines and plump skin. Directions: Apply a small amount as a thin layer to the affected area twice daily. Sun exposure should be limited by using a sunscreen, sunblock or protective clothing to cover the bleached skin after treatment to prevent re-darkening.

45 AED

20% OFFFeatured

Powders, Skin Care

Reo Whitening Powder Puff Light Glow 18gm

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Highlights:

Reo Whitening Powder Puff Light Glow 18gm

For glamorous skin and a luxurious glow, Reo Powder Puff is a lightweight, all-in-one whitening cream powder that provides an instant, long-lasting whitening and brightening finish for all skin types, Reo Whitening powder puff can be worn alone or over a light cream giving a high coverage effect and hiding small imperfections of the skin.

20 AED

13% OFFFeatured

Creams, Shampoo, Skin Care

Vaseline Intensive Care Aloe Soothe Body Cream 400ml

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Highlights:

Vaseline Intensive Care Aloe Soothe Body Cream 400ml

Vaseline® Intensive Care Aloe Soothe Body Cream moisturizes dry skin
Formulated with 100% Pure Aloe Vera Extract, known to calm and soothe dry irritated skin.
With micro-droplets of Vaseline® Jelly to lock in moisture and restore damaged skin from deep within* leaving your skin deeply moisturized
Best For: Dry skin, Stressed skin, Sunburn dryness

35 AED

10% OFFFeatured

Edge Control, Hair Care, Hair Texturizers

Cantu Shea Butter Extra Hold Edge Stay Gel 64g

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Highlights:

Cantu Shea Butter Extra Hold Edge Stay Gel 64g

Cantu Shea Butter Extra Hold Edge Stay Gel is a gel specially designed to define and hold the edges of the hair. This formula contains high-quality shea butter and nourishing ingredients to smooth the edges and give them an extra strong hold.

The Extra Hold Edge Stay Gel helps to tame unruly hair and reduce frizz. It keeps the edges in shape all day long and ensures a neat look. The gel dries quickly and leaves no sticky residue.

Cantu Shea Butter Extra Hold Edge Stay Gel can be used on dry or damp hair. Take a small amount of gel on your fingertips and spread it evenly along the edges. Comb or brush the hair to distribute the gel and achieve the desired shape.

The gel’s formula does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is suitable even for sensitive skin types.

Get the Cantu Shea Butter Extra Hold Edge Stay Gel and give your edges a long-lasting and nourished hold. Enjoy the perfect look with smooth and defined edges that stay in place all day long!

45 AED

13% OFFFeatured

Alattar Hair Oil with 7 Oils Mixture Intensive Natural Hair Growth Treatment for Volume

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Highlights:

Alattar Hair Oil with 7 Oils Mixture Intensive Natural Hair Growth Treatment for Volume

Highlights

Potent 7-Oil Blend: Formulated with an enriched mixture of seven beneficial oils to deeply treat, nourish, and revitalize dry, damaged, or brittle hair.
Supports Natural Growth: Actively promotes the appearance of natural hair growth, helping to achieve visibly longer, thicker, and fuller hair.
Strengthens and Prevents Damage: Works to fortify individual hair strands from the root, which helps in preventing breakage and reducing the occurrence of split ends.
Hair Treatment Results: Designed for high efficacy, showing visible improvements in hair condition and health after just three uses.
Healthy Hair and Shine: Provides deep conditioning that enhances the natural luster, leaving hair softer, shinier, and more resilient to daily stress.

35 AED

8% OFFFeatured

Shower Gel, Skin Care

Medix 5.5 Junior Kids Skin Polish Moisture rich Body Wash + Chamomile Hypoallergenic 1000ml

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Highlights:

Medix 5.5 Junior Kids Skin Polish Moisture rich Body Wash + Chamomile Hypoallergenic 1000ml

120 AED

GIFT SET

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10% OFFFeatured

Lotion, Skin Care

Gluta Gold Stretch Marks Lotion Gluta Berry Fast Action 500ml

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Highlights:

Gluta Gold Stretch Marks Lotion Gluta Berry Fast Action 500ml

Gluta Gold Stretch Marks Lotion is a professional skin care product designed for double whitening and brightening. It works to moisturize and soften the skin, reduce wrinkles and dark circles, and help repair stretch marks. Formulated with glutathione, vitamin C, vitamin E, papaya, and carrots, this fast-acting lotion also helps to lighten dark spots and promote overall skin whitening.

Highlights

Promotes double whitening and brightening for an even skin tone.
Helps lighten dark spots and repair damaged skin.

45 AED

13% OFFFeatured

Donkey Milk Protect Sunblock 130ml

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Highlights:

Donkey Milk Protect Sunblock 130ml

The Donkey Milk Protect Sunblock is the ultimate sun protection solution for all skin types, available in two powerful variants SPF 90 PA+++ for extra protection and SPF 60 PA+++ for moderate coverage. Formulated with natural donkey milk extract, this sunblock not only provides superior UVA/UVB protection but also helps lighten, mattify, and moisturize your skin, leaving it feeling soft, nourished, and well-protected throughout the day.

Key Benefits:

Superior Sun Protection: Offers broad-spectrum UVA/UVB protection to shield skin from harmful sun rays.
Lightens and Brightens: Helps even out skin tone for a radiant, glowing complexion.
Mattifies Skin: Controls shine and helps maintain a matte finish, ideal for oily or combination skin.
Moisturizes and Nourishes: Infused with donkey milk extract to hydrate and nourish your skin, preventing dryness.
Water and Sweat Resistant: Quick-absorbing formula that provides long-lasting protection during outdoor activities.

Features:

Natural Donkey Milk Extract: Rich in vitamins and minerals, it nourishes and moisturizes while protecting the skin.
SPF 90 PA+++ and SPF 60 PA+++: Choose between stronger protection (SPF 90) or moderate coverage (SPF 60) based on your needs.
Lightweight Formula: Absorbs quickly and does not leave a greasy residue, perfect for daily wear.
Non-Irritating: Suitable for all skin types, including sensitive skin.

35 AED

10% OFFFeatured

Lady Diana Improved Formula Nourishing Hair Cream 1000ml

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Highlights:

Lady Diana Hair Cream with Olive Oil Get Smooth, Silky Hair 1000ml

Lady Diana Nourishing Hair Cream with Olive Oil for Colored and Permed Hair is formulated with vitamins and proteins for healthy hair and scalp nourishment. It can be applied on both wet and dry hair, but for the best result use on wet hair with the desired amount. It gives powerful moisturizing treatment to extra dry, over-processed and color-treated hair, and adds shine, glow, moisture and elasticity to brittle hair.

45 AED

6% OFFFeatured

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

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Highlights:

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.

Overall Diameter: 55mm, Length:260mm

75 AED

10% OFFFeatured

Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract 100ml

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Highlights:

Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract 100ml

Restores moisture, softens feet, repairs and protects skin.

Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract is a deeply moisturizing cream that is enriched with shea butter to soften feet, while repairing and protecting skin. It restores skin’s softness, moisture balance and helps keep dry patches from coming back. Together with the aloe vera extract that leaves your feet fresh and clean.

45 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amalico Luban Tube Cream 50ml

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Highlights:

Amalico Luban Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation

20 AED

8% OFFFeatured

Hair Care, Hair Serums

iCan London Morocco Argan Crystal Serum 120ml

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Highlights:

iCan London Morocco Argan Crystal Serum 120ml

This premium Morocco Argan CrystalSerum is a specialized hair treatment designed to effectively seal split ends while nourishing your hair. The 120ml bottle features a convenient pump dispenser for easy application.

Formulated with natural crystal extracts and the renowned benefits of Moroccan argan oil, this serum is labeled as “100% EFFECTIVE” for treating split ends.

Perfect for damaged or processed hair, this serum helps restore smoothness and shine while preventing further breakage. The lightweight formula won’t weigh hair down, making it suitable for daily use to maintain healthy-looking hair ends.

Ideal for incorporating into your hair care routine as a finishing product after washing or styling to keep split ends under control between haircuts.

55 AED

18% OFFFeatured

Hair Care, Hair Styling Products

Ors Hair Mayonnaise Treatment 454gm

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Highlights:

ORS Jojoba Oil Hairdress 156gm

Jojoba oil attracts and holds moisture plus adds shine, providing maximum manageability and a healthy look by lubricating the hair shaft. Hair is left conditioned without a greasy feel.

Directions:

Apply a small amount of Jojoba Oil to the scalp and massage. Brush gently to ensure even distribution, paying attention to the ends of the hair.

45 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Next Glow Cleanser Cream No Freckles

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Highlights:

Next Glow Cleanser Cream No Freckles

25 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner 385ml

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Highlights:

OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner 385ml

Nourish hair that’s suffering from dryness and damage with the OGX Hydrate & Revive+ Argan Oil of Morocco Extra Strength Conditioner, a luxurious, creamy formula that works to revive and revitalise your locks. Enriched with Moroccan Argan Oil and Silk Proteins, the conditioner smooths and softens your strands, transforming your mane into sleek, shiny tresses. Locking in hydration, you’ll be less prone to frizz and the appearance of all kinds of damage, whether styling, colour or weather-related, will be improved. You’ll enjoy greater manageability and a finish that looks healthier and renewed.

45 AED