Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Biocarrot Lightening Body Lotion 500ml

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Biocarrot Lightening Body Lotion 500ml

Made with carrot oil and fruit acids, BIOCARROT milk unifies the complexion while gradually reducing stains and skin imperfections. It gently clarifies the skin while respecting its balance and well-being. Moisturized, the skin is smoother, luminous and pleasantly perfumed.

Product benefits

Unifies and clarifies the skin
Softens the skin
Moisturizes the skin
Gradually reduces stains and imperfections
Smoothes the skin

How to use

Apply your BIOCARROT Lotion, morning and evening onto clean and dry skin.

Insist on the hard knees, fingers and joints. The use of the product must not exceed 15 days. Let the skin rest for 2 weeks between each application.

45 AED

20% OFFFeatured

Reborn Apricot Natural Exfoliating Scrub 500ml

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Reborn Apricot Natural Exfoliating Scrub 500ml

As your skin undergoes its own process of natural renewal, dead skin cells and other impurities accumulate and hide your skin’s freshest layer. Apricot Facial Scrub is a gentle exfoliant that eliminates dry skin and aids in the regenaration of skin cells. The natural ingredients in it are gentle enough to be used everyday. DIRECTIONS FOR USE : Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean water.

40 AED

13% OFFFeatured

Fruit of the Wokali High Protection Sunscreen Cream SPF60, UV Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant 130ml

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Fruit of the Wokali High Protection Sunscreen Cream SPF60, UV Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE Full Coverage SPF 60 High Protection Sunscreen Cream provides the skin with the best protection against UVA 1, 2 and UVB rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

13% OFFFeatured

Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

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Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

Mixed berries are essential for skin repair, its maintenance and anti-aging. Skin Doctor Face and Body Mixed Berry Jam Scrub leaves your skin nourished and soft by cleaning it deeply, removing the dead skin cells and stimulating new ones.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

8% OFFFeatured

Clini-Tone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Lotion + Soap

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Highlights:

Clini-Tone Radiant Vitamin C Body Butter Kojic + Glutathione Body Wash 1000ml

This premium 2-piece set from Clini-tone features a 1000ml Vitamin C-enriched body wash and a 400ml matching lotion, both infused with Kojic Acid, Glutathione, Orange extract, and Arbutin. Designed for all skin types, it delivers a radiant, luminous complexion while providing deep hydration and SPF 30 protection. Packaged in large, easy-to-use pump bottles, this duo transforms your daily routine into a spa-like glow experience.

370 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Activated Charcoal Face Wash 150ml

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Golden Pearl Activated Charcoal Face Wash 150ml

Facewash for Men Experience the power of Golden Pearl Activated Charcoal Face Wash, a gentle cleanser infused with the properties of activated charcoal and purifying clay. The slightly gritty texture of activated charcoal gently exfoliates the skin, removing dead skin cells and promoting a clearer complexion. It detoxifies and purifies your skin pores while reducing whiteheads, blackheads, impurities, and excess oil. When combined with purifying clay, as in the Golden Pearl Activated Charcoal Face Wash, it provides a comprehensive skincare solution that leaves the skin feeling refreshed, clean, and glowing.

How to Use: Squeeze a dime-size amount of Activated charcoal Face Wash into your palm and add a few drops of water to make lather. Apply it to the face & neck and massage gently. Rinse with warm water and pat dry. Use twice a day.
Suitable for all skin types.

Ingredients: Aqua, Glycerin, Stearic Acid, Myristic Acid, Potassium Hydroxide, Lauric Acid, Palmitic Acid, Sodium Laureth Sulfate (and) Glycol Distearate (and) Cocamide MEA (and) Laureth-10, Polyquaternium-7, Fragrance, Phenoxyethanol, Glyceryl Stearate (and) PEG-100 Stearate, EDTA, Salicylic Acid, Titanium dioxide, Menthol, Kaolin, Carbon Black(CI 77266).

30 AED

10% OFFFeatured

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

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Highlights:

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

Noor Gold Cocoa Butter Lightening & Moisturizing Lotion is designed to help improve the appearance of acne scars, dark spots, and uneven skin tone. Enriched with cocoa butter, it supports skin hydration while helping to smooth the look of wrinkles and stretch marks. The formula also helps protect against damage from harmful UV rays, leaving skin soft and refreshed.

Benefits

Suitable for daily body moisturizing
Helps keep skin soft and refreshed
Supports a smoother, more supple skin feel
Suitable for all skin types

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

25% OFFFeatured

Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

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Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

Skin whitening Product, Skin whitening soap, Glutathione skin whitening soap, skin whitening and lightening Soap, Best skin whitening and skin lightening soap, Anti acne, anti pimple, anti pigmentation

15 AED

13% OFFFeatured

Caro White Lightening Beauty Cream 500ml

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Highlights:

Caro White Lightening Beauty Cream 500ml

Evens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

35 AED

14% OFFFeatured

Diana Fairness Cream Tube for Skin Whitening 50gm

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Diana Egg White Soap to Lift Of Oily Skin 125gm

Formulated for cleansing and potential skin benefits

Contains egg white extract, known for potential skincare benefits

Skin Type: Suitable for various skin types

Usage:

Use as a regular soap for body and face cleansing

Intended for daily use

30 AED

PRODUCTS ON SALES

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17% OFFFeatured

Lotion, Skin Care

Yaz Papaya Body Lotion 400ml

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Yaz Papaya Body Lotion 400ml

Pamper your skin with the nourishing goodness of YAZ Papaya Body Lotion, a deeply moisturizing formula enriched with natural papaya extract to help keep your skin soft, smooth, and beautifully radiant. Designed for everyday use, this lightweight lotion absorbs quickly without leaving a greasy residue, delivering long-lasting hydration and a healthy-looking glow.

Papaya is naturally rich in vitamins and antioxidants that help revitalize dull-looking skin while improving its overall appearance. The lotion helps restore moisture, leaving your skin feeling refreshed, silky, and comfortable throughout the day.

Suitable for all skin types, YAZ Papaya Body Lotion is the perfect addition to your daily skincare routine for healthier, softer, and more luminous skin.

Key Benefits

Deeply moisturizes and hydrates dry skin
Enriched with natural papaya extract
Helps improve skin softness and smoothness
Promotes healthy, radiant-looking skin
Lightweight, fast-absorbing, and non-greasy formula
Leaves skin feeling fresh and nourished
Suitable for all skin types
Ideal for daily use

How to Use

Apply generously to clean, dry skin after bathing or whenever your skin needs extra moisture. Gently massage in circular motions until fully absorbed. Use daily for best results.

25 AED

22% OFFFeatured

Lady Diana Hair Cream Coconut 500ml

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Lady Diana Hair Cream Coconut 500ml

Indulge your hair with the rich, nourishing benefits of Lady Diana Hair Cream Coconut. This 500ml jar offers a luxurious blend of coconut extracts designed to deeply moisturize, condition, and revitalize your hair for a healthier, more radiant look.

35 AED

11% OFFFeatured

Conditioner, Hair Care

Queeny Cazara Argan Coconut & Olive Leave In Conditioner

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Highlights:

Queeny Cazara Argan Coconut & Olive Leave In Conditioner

Our Queeny Cazara Leave-In Conditioner features an advanced anti-breakage formula enriched with a powerful trio-oil blend to give you silky, smooth hair and a healthy scalp. This lightweight yet deeply nourishing formula is perfect for relaxed, dry, or damaged hair, offering essential moisture, strength, and protection in just one step.

Key Features:

Strengthens & Protects: Helps reduce breakage and split ends, promoting stronger hair.
Deep Moisturization: Hydrates and softens dry, brittle hair.
Trio-Oil Blend: A unique mix of essential oils that enhance hair health and shine.
Lightweight Formula: Non-greasy, perfect for daily use.
Ideal for Relaxed Hair: Maintains softness, prevents dryness, and enhances manageability.

How to Use:

Apply a generous amount of the Queeny Cazara Leave-In Conditioner to damp or dry hair. Gently comb through to distribute evenly, focusing on the ends. Style as desired—no rinsing required.

40 AED

5% OFFFeatured

Conditioner, Hair Scalp Treatment, Hair Care

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

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Highlights:

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

95 AED

13% OFFFeaturedOut Of Stock

Body Enlargement, Personal Care, Weight Gain, Wellness

Dynewell Super Curvy Weight Gain powdered form 400gm

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Highlights:

Dynewell Super Curvy Weight Gain powdered form 400gm

CURVE ENHANCING SHAKE: Boost your curves! protein powder helps you put on weight in all the right places. Our proprietary, body volumizing grass-fed whey protein formula with amino acids supports muscle mass and enhances your feminine curves faster than just diet and exercise.

BOOST YOUR GAINS: Maximized muscle mass and healthy curves depend on higher caloric intake. muscle-focused, protein-based powder with amino acids boosts your calories the right way, giving you more to work with in and out of the gym. Take daily for the best results.

FAST ENLARGEMENT: Get the voluptuous curves of your dreams with our proprietary protein shake. Confidently fill out your figure with a firmer, more, thighs, and legs sooner. Use as a supplement to your regular meals, taking 1-3 times per day to increase your calories and achieve your desired body weight.

WHOLESOME NUTRIENTS: Get more from your protein supplement. Gluteboost’s delicious Creamy Vanilla shake is made with natural, nourishing nutrients, including pure whey protein. helps enhance, support, and strengthen your body to achieve thicker curves without fillers or trans-fats.

GLUTEBOOST SATISFACTION GUARANTEE: We believe in high-quality products and responsive customer service. Curve Enhancing Weight Gainer Shake is produced with pue and wholesome ingredients in the US and is backed by our 100% satisfaction guarantee.

130 AED

7% OFFFeatured

Shower Gel, Skin Care

Purec Egyptian Gold Shower Gel Carrot & Papaya Extract 1000ml

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Highlights:

Purec Egyptian Gold Shower Gel Carrot & Papaya Extract 1000ml

This exclusive Shower gel is enriched with Carrot and Papaya Extract to lighten your skin complexion and bring you natural fairness. It moisturizes your skin to give you a more even skin tone.

HOW TO USE

Squeeze shower gel onto your hand or a washcloth, massage into a rich lather and rinse thoroughly.

70 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow & Clean Anti Marks Cream 2-in-1

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Highlights:

Glow & Clean Anti Marks Cream 2-in-1

Glow & Clean Anti Marks Cream is an advanced 2-in-1 skincare formula enriched with Gluta Serum, designed to reduce dark spots, pigmentation, and uneven skin tone while enhancing your natural glow.

It works effectively to improve skin clarity, smooth texture, and give a brighter, more even complexion.

Key Benefits:

✔ Helps reduce dark spots & acne marks
✔ Brightens and evens out skin tone
✔ Supports fairer, clearer skin
✔ Improves skin texture & smoothness
✔ Enhances natural glow

Why Choose This Cream?

2-in-1 formula with Gluta Serum
Suitable for daily use
Lightweight & easy absorption
Ideal for all skin types

How to Use:

Apply a small amount on clean face and gently massage until fully absorbed. Use daily for best results.

30 AED

17% OFFFeatured

Shower Gel, Skin Care

Skin by Zaron Vitamin C Glycolic Acid, Castor Oil Body Wash 600ml

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Highlights:

Skin by Zaron Vitamin C Glycolic Acid, Castor Oil Body Wash 600ml

The Skin by Zaron Vitamin C Body Wash features a calming creamy formula that effectively cleanses, brightens, and hydrates the skin.

Infused with Vitamin C, Glycolic Acid, and Castor Oil, this body wash effectively exfoliates, nourishes, and protects the skin from dullness, leaving a smoother, brighter, and healthier appearance.

Vitamin C & Glycolic Acid work to brighten, fight-aging, boost collagen production, exfoliate, and keep pores clear and unclogged.

Additionally, Castor Oil moisturizes, nourishes, soothes, reduces inflammation, and minimizes scars for a comprehensive skincare experience.

250 AED

22% OFFFeatured

Conditioner, Hair Care

Amalico Chebe Tchad Powder Hair Conditioner 500ml

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Highlights:

Amalico Chebe Tchad Powder Hair Conditioner 500ml

Strengthens Hair Strands
Promotes Healthy Hair Growth
Softer & Shiner Hair
Prevents Hair Breakage

35 AED

10% OFFFeatured

Skinamm Papaya Super Whitening Skin Lotion Face & Body 500ml

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Highlights:

Skinamm Papaya Super Whitening Skin Lotion Face & Body 500ml

45 AED

GIFT SET

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13% OFFFeatured

Fruit of the Wokali Oatmeal Facial Cream, Anti-Dark Spot, Reduces Dark Spots, UV Protection, Vitamin B3 Moisturizing, 55gm

Face Wash, Skin Care

Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

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Highlights:

Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

Fruit of the Wokalí Hydrolyzed Milk Collagen Vitamin E Foaming Facial Cleanser with Vitamins. A moisturizing and soothing foaming facial cleanser with vitamin E, aloe vera, calendula flower, and cucumber to help cleanse the skin without causing dryness. It deeply cleanses the skin, giving it a soft and fresh glow. It is very refreshing to use after a tiring day, when the skin feels oily and dirty. It leaves a fresh feeling after use. The built-in brush helps to gently cleanse and moisturize the skin to improve its appearance and texture. The active ingredients are rich in moisturizers and antioxidants.

35 AED

20% OFFFeatured

R&D Care Arbutin Whitening Milk Soap 100g

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Highlights:

R&D Care Arbutin Whitening Milk Soap 100g

Pure milk extract helps repair dry and damaged skin

The arbutin component gives your skin the freshness and natural glow it deserves.

Contains extracts of 7 types of alpine flowers

Give skin moisture and clean without feeling skin dryness. Get your skin brightened with Arbutin, it’s an extraction from bearberry, can help grow your skin tone and block epidermal melanin synthesis. Helps hydrate your skin with Hydrolyzed Milk Protein, it’s one of the most nutrient rich proteins that helps to improve moisturizing and soothing skin.

20 AED

15% OFFFeatured

UB Koko Nouveau Hand & Body Lotion 473ml

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Highlights:

UB Koko Nouveau Hand & Body Lotion 473ml

Introducing UB Koko Nouveau Hand & Body Lotion, a nutrient-rich formula that nourishes and moisturizes skin for a silky-smooth feel. Packed with natural ingredients, this 16oz lotion offers 24-hour hydration while promoting healthy skin. Expertly crafted to indulge the senses and leave you feeling refreshed and rejuvenated.

55 AED

14% OFFFeatured

QEI+ Paris Oriental Serum with Argan Oil Extract 50ml

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Highlights:

QEI+ Paris Oriental Serum with Argan Oil Extract 50ml

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin. Oriental Toning Serum has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. It is very active against the hyper-pigmentation marks, to even the skin complexion in an efficient and lasting way. For an optimal result, use once a day, add some drops of the QEI+ Oriental Toning Serum into the QEI+ Oriental Body Lotion or the QEI+ Oriental Fine Glycerin. For better results, it is recommended to use the whole Oriental Toning Products Set.

150 AED

11% OFFFeatured

Feminine Care, Personal Care, Sensitive Areas

A Bonne Sakura Wash Feminine Wash 100ml

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Highlights:

A Bonne Sakura Wash Feminine Wash 100ml

A Bonne Sakura Rose Refreshing Feminine Wash 100 ml is specially designed for gentle intimate care and daily feminine hygiene

The mild cleansing formula helps remove impurities while maintaining natural balance

Infused with sakura rose extract it provides soothing comfort freshness and long lasting confidence

This feminine wash helps control unwanted odor and supports a clean healthy feeling throughout the day

Ideal for daily use and suitable for all skin types including sensitive skin

Highlights

Gently cleanses intimate area and maintains freshness
Enriched with sakura rose extract for soothing care
Helps control odor and supports natural balance
Mild formula suitable for daily feminine hygiene
Mild formula suitable for daily feminine hygiene

40 AED

9% OFFFeatured

Fairlady Body Milk Pure Honey VE 750ml

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Highlights:

Fairlady Body Milk Pure Honey VE 750ml

Fairlady Body Milk Pure With Honey Is For Rough, Dry Skin.

It Consists Of Ingredients Such As Collagen, Natural Oils, Glycerine And Vitamin E. Ingredient Are Excellent Moisturisers.Skin Will Be Left Looking Young And Healthy.

50 AED

17% OFFFeatured

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 250ml

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Highlights:

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 250ml

German Glycerin 21 Cream is a product specially designed to moisturize and soften the skin. It contains a high percentage of 99.5% pure glycerin, making it suitable for daily use to keep your skin soft and moisturized.

Benefits and features:

It contains a high percentage of pure glycerin, which deeply moisturizes the skin.
It absorbs quickly into the skin and provides instant hydration to dry, tired skin.
It can be used on all skin types including sensitive skin.
It can be used as a moisturizer for the face and body and can also be added to some natural mixtures and recipes.

How to use:

Before use, make sure to clean the skin well.

Apply an appropriate amount of glycerin to the skin and rub it gently until it is absorbed.

It can be used at any time of the day as needed

25 AED

20% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

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Highlights:

QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections.
Rich of the best toning plants and the sea benefits power, this cream will give a real clarity and a deep moisturisation to your skin and soft to the touch. USE: In the evening, after perfectly cleansing your skin with the QEI+ soap, apply the cream on the dark areas with gently massages for a good penetration.

120 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Fresh Papaya Bath & Shower Gel 1000ml

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Highlights:

Pretty Be Gentle & Fresh Papaya Bath & Shower Gel 1000ml

Pretty Be Gentle & Fresh Papaya Bath & Shower Gel: gently cleanses and revitalizes your skin with the natural goodness of papaya extracts. It leaves your skin feeling fresh, soft, and hydrated after every wash. Perfect for daily use to achieve smooth and healthy-looking skin.

Its versatility ensures that every skincare enthusiast can enjoy its benefits.
At the heart of Pretty Be Gentle is a commitment to high-quality, skin-loving ingredients. Its lightweight and non-greasy formula make it suitable for daily use, whether you’re starting your day or unwinding at night. The carefully selected blend of natural oils and nourishing extracts ensures your skin stays soft, supple, and radiant throughout the year. Pretty Be Gentle isn’t just a product; it’s a companion for healthy, happy skin.
What makes Pretty Be Gentle unique? It’s not just another skincare product—it’s a thoughtful choice. Free from parabens, sulfates, and synthetic fragrances, it respects the natural composition of your skin. Plus, its compact and travel-friendly packaging means you can bring your skincare routine wherever life takes you. Simply apply and indulge in the calming experience of Pretty Be Gentle. Whether you’re layering it with other products or using it solo, it easily integrates into your regimen.
Choosing the right skincare can be overwhelming, but Pretty Be Gentle makes the decision easy. It’s more than a promise of healthy skin; it’s peace of mind. With Pretty Be Gentle, you’re not just buying a product; you’re investing in gentle, effective care for your unique skin type.

45 AED

17% OFFFeatured