Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Skin Doctor Face & Body Scrub With Turmeric 1000ml

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Skin Doctor Face & Body Scrub With Turmeric 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Turmeric Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

17% OFFFeatured

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml 12pieces

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Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml 12pieces

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

250 AED

20% OFFFeatured

Alattar Body Lotion For Brightening, Perfuming, And Moisturizing The Bikini Area, 250ml

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Alattar Body Lotion For Brightening, Perfuming, And Moisturizing The Bikini Area, 250ml

40 AED

12% OFFFeatured

Fair & White Original Ultra Moisturizing Cream For Body 400ml

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Fair & White Original Ultra Moisturizing Cream For Body 400ml

The Ultra Moisturizing Cream rich and creamy moisturises dry and dehydrated skin. Its formula contains sea Collagen to reinforce its anti-drying action. Delicately perfumed, this skin care helps your skin to recover softness and suppleness.

75 AED

23% OFFFeatured

Shower Gel, Skin Care

AR Vitamin E Perfume Body Wash Secret Fantasy 400ml

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AR Vitamin E Perfume Body Wash Secret Fantasy 400ml

Liquid Soap for Body Cleaning with Secret Fantasy Scent, Thoroughly cleanse body skin. Rich in Vitamin E and Collagen help to keep moisture level of the skin to achieve soft and smooth hydrated body skin. And give fragrance that would be lasting throughout the day.

50 AED

13% OFFFeatured

Cathay Doll Vitamin C Arbutin Body Lotion 150ml

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Cathay Doll Vitamin C Arbutin Body Lotion 150ml

Orange (Fresh Citrus) formula brightens and fades dark spots.

Cathy Doll Whitamin Vitamin C Arbutin Body Lotion 150ml. Cathy Doll Whitemin Vitamin C Arbutin Body Lotion
Reveals moisturized, radiant skin like it has an aura With a new formula of body lotion from Cathy Doll, it helps reduce dark circles with the vitamin C derivative 3-o-ETHYL ASCORBIC ACID. Which is 99% pure and has the same effect as natural vitamin C. but more stable Helps brighten the skin naturally. Combined with arbutin extract Helps inhibit the production of melanin pigment. Revitalizes dull skin to become smoother, whiter, and more radiant. It also contains Kakaduplum.Fruits that are high in vitamin C and pure concentrated lemon extract which is gentle Helps nourish the skin to be smooth, clear, and radiant naturally. The lotion is absorbed quickly. Not sticky. Comes with a gentle fragrance that will make you feel relaxed every time you use it.

35 AED

25% OFFFeatured

Peau Jaune Exfoliating Lightening Soap 200gm

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Peau Jaune Exfoliating Lightening Soap 200gm

Exfoliating, lightening and anti-dark spot Yellow Skin Soap has been designed to effectively combat hyperpigmentation in black and mixed-race skin. Allows your body to regain its luminous glow while hydrating it.

Use :

Take your bath with your soap on average 3 to 4 times a week, preferably in the evening

15 AED

13% OFFFeatured

Skin Doctor Anti-Aging Collagen Toner 250ml

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Skin Doctor Anti-Aging Collagen Toner 250ml

Enhanced with collagen, cleans and tones for a firmer looking skin.

Skin Doctor Anti-Aging Collagen Toner ensures to clean, tone and exfoliate dead skin cells for a radiant glow. Enhanced with collagen, the toner increases the firmness and elasticity of the skin and promotes collagen production strengthening the skin barrier.

How to use:

Soak a cotton ball with the toner and sweep it across your skin after cleansing every morning and before you go to bed at night. No rinsing needed.

35 AED

5% OFFFeatured

Clovate Brightening Gel 30ml (Pump)

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Clovate Brightening Gel 30ml (Pump)

Our Clovate Brightening Gel is a skin energizer that fades dark spots, evens out skin tone, and improves clarity and radiance. It also soothes and brightens the skin.

Directions: Apply Clovate Brightening Gel directly on dry, cleansed skin and massage in a circular motion. Follow up with SPF daily.

Ingredients: Clove Oil, Vitamin A, Alpha Arbutin.

105 AED

33% OFFFeatured

Creams, Face Cream, Skin Care

Parley Herbal Whitening Cream With Avocado 25gm

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Parley Herbal Whitening Cream With Avocado 25gm

Proven Results in 4 weeks Skin softer more radiant and even toned. Dark spots visibly reduced Gives you a healthy fair look. Keeps the skin fresh and fairer. Protect from any side effects & allergy. Reduces wrinkles & removes freckles.

30 AED

PRODUCTS ON SALES

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18% OFFFeatured

Lotion, Skin Care

Silka Deep Hydration Avocado Oil Premium Moisturizing Milk Lotion SPF23, 200ml

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Silka Deep Hydration Avocado Oil Premium Moisturizing Milk Lotion SPF23, 200ml

Whitens as early as 7 days, SPF 6 Enriched with Antioxidant and sun protection that Whitens, Nourishes, and Protects. Experience the richness of Silka Papaya Lotion. Its new improved formulation helps whiten and maintain that fairer, youthful glow on your skin.

45 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion 400ml

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Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion 400ml

Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion contains micro-droplets of Vaseline petroleum jelly to lock in moisture
Light, fast-absorbing lotion with a non-greasy feel
Use Vaseline®lotion daily for perfect all-over skincare
Vaseline’s hydrating body lotion calms and soothes dry skin leaving your skin feeling soft and moisturized

35 AED

17% OFFFeatured

Reborn Natural Moroccan Soap with Olive Oil 250ml

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Reborn Natural Moroccan Soap with Olive Oil 250ml

Lather up with a slice of our fresh, Moroccan soaps.Moroccan black soap is part of the traditional hammam ritual. It is the number one treatment in oriental public baths. With a texture of butter, this natural vegetable paste based with black olives is rich in vitamin E. It is obtained from a mixture of oil and crushed olives, soaked in salt and potash. In the nineteenth century it was used as a product of Dermatology and later became a real beauty tool for the body suitable for every type of skin. It prepares the skin for exfoliation. The skin will be softer and ready for a scrub. Combined with the action of the loofah glove, it will remove impurities and dead skin.

25 AED

18% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Palmer’s, Coconut Oil Formula with Vitamin E, Body Oil 150ml

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Palmer’s, Coconut Oil Formula with Vitamin E, Body Oil 150ml

Hydrate and Replenish skin with Palmer’s® Coconut Oil Formula™ Body Oil, crafted with antioxidant-rich Extra Virgin Coconut Oil and Green Coffee Extract for radiant, healthy-looking skin.

Coconut Oil (Cocos Nucifera) *: Sustainably harvested. raw coconut is rich in natural lipids and proteins for superior hydration and maintaining a healthy glow.

Green Coffee Extract: Loaded with polyphenols and antioxidants, green coffee keeps skin looking youthful.

*Certified organic extra virgin fair trade coconut oil

Suggested use

After Shower/Bath: Apply to damp skin to lock in moisture.

Bath Oil: Add 4-5 pumps to warm water for soothing spa bath.

Massage Oil: Warm oil in hands to apply to dry skin as a massage oil or for an instant radiance boos

45 AED

17% OFFFeatured

Lemon Glow Ultimate Lightening Treatment Cream 50gm

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Lemon Glow Ultimate Lightening Treatment Cream 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Cream combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a moisturizing treatment developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while supporting a clearer, smoother, and more balanced-looking complexion.

Enriched with moisturizing and antioxidant-rich ingredients, it helps keep skin feeling soft, smooth, and comfortable while promoting a healthier-looking appearance. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

5% OFFFeatured

Pr. Francoise Bedon Lightening Serum Puissance 50ml

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Pr. Francoise Bedon Lightening Milk Puissance 500ml

Pr. Francoise Bedon® Lightening Milk Puissance 16.8oz: This Formula treats and helps to eliminate scars and marks like caused by pregnancy, age or sun exposure. Moreover it is enriched by particularly hydrating Sweet Almond Oil to restore epidermal lipids lost. It also contains Vitamin E to protect the skin from ageing and free radicals.
This extremely thorough formula was developed by highly qualified laboratories.Intense and very fast lightening treatment made with sweet almond. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.

Directions: Apply it once or twice a day, insisting on hands, elbows and knees.
Result: It eliminates all marks and blemishes, lights your skin tones and guarantees you a clear, smooth and even skin. IT will leave you a light and hydrated skin. With certified result.

95 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Vaseline Men Active Dry 48H Protection Body Spray 250ml

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Vaseline Healthy Bright UV Extra Brightening GlutaGlow Body Lotion 200ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

20 AED

22% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veetgold Turmeric Super Whitening Oil 200ml

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Veetgold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Super Whitening Oil is a luxurious, all-natural facial oil designed to brighten and even out your skin tone while providing deep hydration and nourishment. Key Features: Brightening & Whitening: Helps to lighten dark spots and even out skin tone for a radiant complexion. Deeply Nourishing: Provides intense hydration and nourishment, leaving the skin soft and supple. Natural Ingredients: Formulated with natural oils and extracts to promote healthy, glowing skin. Lightweight & Non-Greasy: Absorbs quickly without leaving a greasy residue. Antioxidant-Rich: Turmeric’s antioxidant properties help protect the skin from environmental damage.

35 AED

10% OFFFeatured

Silky Cool Hot Oil Treatment Lavender Infused Moisturizing Hair Oil for Dry, Damaged Hair Repair 1000ml

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Silky Cool Hot Oil Treatment Lavender Infused Moisturizing Hair Oil for Dry, Damaged Hair Repair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

18% OFFFeatured

Creams, Skin Care, Tubes

Fair & White Original Brightening & Nourishing Cream Aloe Vera 30ml

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Fair & White Original Brightening & Nourishing Cream Aloe Vera 30ml

Formulated for all skin types, Aloe Vera Brightening Cream is an outstanding brightening facial moisturizer that delivers lightening and hydrating benefits as it smoothes and improves skin clarity. Rich nourishing vitamins and minerals provide oxygen to skin cells, keeping them looking healthy, firm and luminous. Its anti-inflammatory and healing properties help to nourish dry, sensitive skin conditions as well as calm acne-prone skin.

45 AED

GIFT SET

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20% OFFFeatured

Bar Soap, Skin Care

Skin Doctor Rosemary Mint Ultra Moisturizing Soap 100gm

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Skin Doctor Rosemary Mint Ultra Moisturizing Soap 100gm

Infused with biotin, it purifies and revives.

Skin Doctor Rosemary Mint Ultra Moisturizing Soap is a specially formulated purifying and reviving formula for everyday use. It helps skin retain its moisture and leaves it feeling healthy, refreshed and hydrated.

How to use:

Rub the soap bar onto you wet skin and gently massage to create a fine lather, then rinse off.

20 AED

18% OFFFeatured

Lotion, Skin Care, Spot Corrector

Silka SPF10 Green Papaya Skin Whitening Lotion 500ml

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Highlights:

Silka SPF10 Green Papaya Skin Whitening Lotion 500ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

45 AED

20% OFFFeatured

Yong Chin Milk Whitening Collagen & Arbutin Serum 30gm

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Yong Chin Milk Whitening Collagen & Arbutin Serum 30gm

Whitening and Anti-wrinkle with Milk Protein, Collagen & Arbutin.

Yong Chin Milk Whitening Collagen & Arbutin Serum contains natural extracts of cow milk, helps age defying, offers anti-wrinkle properties and keeps moisture, promoting skin conditioning and rejuvenating.
The luxurious serum with Milk Protein, Collagen, Arbutin & Vitamin Complex will give a satisfying glow and radiance after regular use.

How to use: Apply serum and massage gently on the face and neck. Use twice daily morning and night after cleansing.

40 AED

20% OFFFeatured

Skin White Glutathione Vitamin C Face & Body Soap 90gm

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Skin White Glutathione Vitamin C Face & Body Soap 90gm

Dynamic duo for skin brightening and rejuvenation
Glutathione helps lighten dark spots and pigmentation
Vitamin C boosts collagen production for youthful skin
Evens out skin tone and improves complexion
Supports collagen production for firmer, more youthful-looking skin.

20 AED

31% OFFFeatured

Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

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Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

Palmer’s® Skin Success® Dark Spot Correcting Facial Cleanser is a luxuriously rich, gentle foaming cleanser that removes dulling surface impurities, creating the optimal surface texture for receiving the maximum benefits of our tone correcting treatments. Natural pigment-perfecting ingredients gently transform skin into luminous, balanced perfection.

Free of: Parabens, Phthalates, Synthetic Dyes

Perfect for: Dull complexion, dark marks or spots, uneven skin tone

Key Ingredients: Niacinamide, Licorice, Vitamin C, Vitamin E

Suggested use

Massage 2-3 pumps into dampened skin. Allow the ingredients to penetrate for at least 1 minute before rinsing completely. For optimal tone-perfecting results follow up with Palmers® Skin Success® Fade Cream.

45 AED

18% OFFFeatured

Ab naturals Jamaican Black Castor Oil Strengthen & Restore Shampoo Sulfate Free

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Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner

Transform your dry, damaged hair into a healthy, luscious mane with Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner. Our unique formula, enriched with pure Jamaican black castor oil, nourishing avocado oil, and moisturizing shea butter, promotes hair growth, strengthens hair strands, and restores natural shine and softness.

45 AED

Essence extreme shine volume lipgloss 104

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Highlights:

The extreme shine volume lip gloss is the must-have for gorgeous lips with a wet look – without the addition of silicones, microplastic particles, alcohol and oil. And that’s not all: the range offers three different benefits for versatile lip make-up – maximum volume, an extreme plumping effect and a radiant glow. With a cap made of 90% recycled plastic, it also saves around 31 tons of new plastic per year. The extreme shine volume lipglosses are available in a wide range of colours, from natural to bright – so there’s sure to be a perfect lip booster for every make-up style.

35 AED

10% OFFFeatured

Shower Gel, Skin Care

Noor Carrot Exfoliating Scrub Shower Gel

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Highlights:

Noor Carrot Exfoliating Scrub Shower Gel

Noor Gold Carrot Shower Gel with Scrub is one of the best shower gel options for daily skincare, combining gentle exfoliation with deep cleansing. Formulated with effective exfoliants, it helps remove dead skin cells, impurities, and excess oil while leaving your skin soft, smooth, and refreshed.

Recognized as the best shower gel for men and the best shower gel for women, this dual-action formula cleanses and polishes the skin in one easy step. It not only improves skin texture but also enhances your natural glow with regular use.

The refreshing fragrance delivers a long-lasting fresh feel, making it perfect for everyday use. Whether you want a reliable best shower gel for your routine or a complete cleansing and exfoliating solution, this product is designed to keep your skin healthy, clean, and revitalized.

Benefits

Gently exfoliates and cleanses skin
Helps remove impurities and residue
Leaves skin soft and refreshed
Suitable for daily use

How to Use?

Take a small amount of shower gel onto a loofah, sponge, or washcloth.
Squeeze it gently until lather begins to foam.
Massage gently on your body and rinse off thoroughly.
Suitable for all skin types.

45 AED

13% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Menthol Refresh Anti-Dandruff Shampoo 1000ml

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Head & Shoulders Menthol Refresh Anti-Dandruff Shampoo 1000ml

Get rid of dandruff with Head & Shoulders Fresh Mint Anti-Dandruff Shampoo.

Formulated with natural menthol, this shampoo provides a cooling feel and revitalizes hair and scalp thanks to the addition of conditioner.

Head & Shoulders shampoo with triple action formula cleanses, protects, and moisturizes scalp and hair (with regular use), so you can get up to 100% dandruff-free hair.

Benefits and Features:

1- A gentle, pH-balanced shampoo and conditioner for daily use.

2- For all hair types, even colored or chemically treated.

3- Leaves hair free of dandruff by up to 100%.

4-Helps soften and restore dry, frizzy hair to give it a smooth, silky look.

5-Shampoo with soft and pH-balanced conditioner for daily use.

65 AED

18% OFFFeatured

R&D Tomato & Carrot Shower Scrub Extra Whitening 700g

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R&D Tomato & Carrot Shower Scrub Extra Whitening 700g

R&D Care Tomato & Carrot Shower Scrub is a perfect scrub for you skin with the following special abilities: makes your complexion lighter, fresher and silky smooth, reduces facial acne and bodily rashes. Helps reduce dark skin on the abdomen, underarms, or wherever needed. Makes the skin firmer while stimulating circulation of the blood.

45 AED