Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Body Gel, Oils & Moisturizer, Skin Care

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

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Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin. Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion. Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation. Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

7% OFFFeatured

Shower Gel, Skin Care

QEI+ Paris Active Harmonie Repair Exfoliating Clarifying Shower Gel 1000ml

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QEI+ Paris Active Harmonie Repair Exfoliating Clarifying Shower Gel 1000ml

This amazing clarifying shower gel gently cleanses and exfoliates your body. Your skin is smooth and glowy. Feel its sensual touch and magical fragrance on your skin. A pure moment of well-being.

The new QEI+ Harmonie Exfoliating & Clarifying Shower Gel cleanses and exfoliates the skin with delicacy. This shower gel eliminates dead cells and activates cell regeneration. It clarifies your skin in depth and gently. Its fine texture enriched with exfoliating microbeads of apricot kernels forms a creamy foam that glides on your skin for a gourmet and delicate scrub.The exclusive formula of this Exfoliating and Clarifying Shower Gel will provide you with a toning shower. After showering, your skin will be radiant and soft as a caress.

Let yourself be seduced by its magical and fruity scent!

280 AED

13% OFFFeatured

Citrolight Lightening Cream 300ml

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Highlights:

Citrolight Lightening Cream 300ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

35 AED

6% OFFFeatured

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

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Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

Experience the power of Vitamin C with Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1, designed to cleanse, brighten, and revitalize your skin.
This advanced formula effectively removes dirt, makeup, and impurities while gently exfoliating to reveal a smoother, more radiant complexion.
Infused with Vitamin C, it helps even out skin tone, reduce dark spots, and fight the signs of aging.
Enjoy a refreshed, youthful glow with every wash!

3-in-1 formula
Gentle on skin
Reduces dark spots
Fights signs of aging
Removes impurities

Ingredients:

Vitamin C, Vitamin E, Ferulic Acid,Japanese Grapefruit (yuzu) Extract, Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Citrus Junos Fruit Extract, Ascorbic Acid, Tocopheryl Acetate, Ferulic Acid, Panthenol, Allantoin, Niacinamide, Sodium Hyaluronate, Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Parfum, Limonene, Linalool, CI 19140, CI 14700.

75 AED

33% OFFFeatured

Creams, Face Cream, Skin Care

Parley 24k Gold Gleam Beauty Cream Jar 110gm

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Parley 24k Gold Gleam Beauty Cream Jar 110gm

With added Gold Dust & Natural Anti-oxidants. Not only brightens the skin tone it also makes you feel younger & beautiful. Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

Highlights

With added Gold Dust & Natural Anti-oxidants.
Not only brightens the skin tone it also makes you feel younger & beautiful.
Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

30 AED

22% OFF

Queen Helene Cocoa Butter Lotion 473ml

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Queen Helene Cocoa Butter Lotion 473ml

This luxuriously rich, non-greasy lotion blends cocoa butter and pure lanolin to quench and relieve moisture-starved skin. Protects against the drying effects of sun and wind; helps diminish the appearance of wrinkles; and soothes the discomforts associated with stretched skin during and after pregnancy. Soothes and Softens. Extremely Dry Skin.

35 AED

20% OFFFeatured

Yoko Spa Milk Soap 90g

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Yoko Spa Milk Soap 90g

Skin cleansing soap Moisturizes with milk protein and olive oil. Gentle, suitable for all skin types, especially sensitive skin.

How to use

Rub to create foam and use to clean the face and body. Rinse with clean water.

12 AED

11% OFFFeatured

Medimix Ayurvedic Brightening Body Lotion 400ml

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Medimix Ayurvedic Brightening Body Lotion 400ml

Medimix Ayurvedic Brightening Body Lotion, made with an Advanced Ayurvedic formula of Kumkumadi Oil, Manjistha, Aloe Vera, Lavender, and other extracts, helps to replenish your skin’s moisture and give it a youthful, bright glow.

40 AED

13% OFFFeatured

Creams, Personal Care, Skin Care

Vaseline Intensive Care Cocoa Glow With Pure Cocoa Butter Body Cream 250ml

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Vaseline Intensive Care Cocoa Glow With Pure Cocoa Butter Body Cream 250ml

35 AED

33% OFFFeatured

Skin Doctor Goat Milk Soap 100gm

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Goat Milk Soap 100gm

Intensive and nourishing whitening & anti-Wrinkle soap with goat milk extract.

Skin Doctor Goat Milk Soap is created with mild but effective whitening essences plus the tropical blend of Goat Milk Extract to help fight wrinkles & whiten the skin while cleansing.
it contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and body during shower or bath. Use regularly morning and night.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10 AED

PRODUCTS ON SALES

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9% OFFFeatured

Creams, Skin Care

JRA Brightening Face and Body Cream 220gm

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JRA Brightening Face and Body Cream 220gm

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Cream is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

50 AED

17% OFFFeatured

Moroccan Oil Moroccan Ghassoul Face & Body Mask 1Pc

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Moroccan Oil Moroccan Ghassoul Face & Body Mask 1 Pc

Moroccanoil Ghassoul Face & Body Mask Kit is rich with essential nutrients, this all natural Ghassoul Powder provide extra nourishment to the skin, revealing a healthy and smooth skin.
100% Natural Clay.
Has outstanding ability to cleanse, nourish, and conditions the skin.
Contains high percentage of silica, Mg2, Ca2, K+, and other trace minerals, that provides healthier, younger looking, and more radiant skin.
Size: 40ml.. Btl
Clay powder 40% +60ml. Btl.
Activator 60% Measuring Spoon, Spatula, Mixing Bowl
Content & Size: 60ml. Bottle Clay Powder 40% 60ml. Bottle Activator 60%
Mixing Bowl, measuring Spoon, Spatula Instructional leaflet

25 AED

20% OFFFeatured

Moroccan Oil Deep Nourishing Hair Cream with Olive 250ml

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Moroccan Oil Deep Nourishing Hair Cream with Olive 250ml

Transform dry, damaged hair into smooth, shiny, and healthy-looking strands with Moroccan Oil Deep Nourishing Hair Cream with Olive.
This luxurious treatment is infused with olive oil and other nourishing ingredients, deeply hydrating and repairing hair for a soft, revitalized finish.
Key Features:
Deeply Nourishing: Enriched with olive oil to deeply moisturize and repair hair, restoring its natural softness and shine.
Intensive Hydration: Perfect for dry, brittle hair, providing long-lasting moisture and smoothness.
Improves Hair Texture: Strengthens and softens hair, making it more manageable and easy to style.
Suitable for All Hair Types: Ideal for hair that needs extra nourishment and revitalization.
Lightweight Formula: Non-greasy and absorbs quickly, leaving hair feeling soft and hydrated without weighing it down.

20 AED

17% OFFFeatured

Spot Corrector, Skin Care

Gold Skin Spot Corrector with Argan Oil 38gm

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Gold Skin Spot Corrector with Argan Oil 38g

GOLD SKIN Spots Corrector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens out the skin tone.

How to use

Apply the GOLD SKIN patches of day and night onto your elbows, phalanges and underarms. Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

25 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Seductive Temptation 250ml

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Ella James Body Mist Seductive Temptation 250ml

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

11% OFFFeatured

Vaseline Intensive Care Aloe Fresh Body Lotion 400ml

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Vaseline Intensive Care Aloe Fresh Body Lotion 400ml

Vaseline Intensive Care Aloe Fresh Non sticky lotion, Feather light formula with 100% pure aloe vera extracts and microdroplets of Vaseline jelly, restores skin’s moisture to give soft & healthy skin. It’s a advanced formulated light non sticky lotion to give you a featherlight feel & instantly absorbs 5 layer deep for healthy soft skin. Aloe vera has long been used as a home ready to deal with dry flaky skin. It’s believed to have soothing properties to restore smooth supple skin and is effective at improving hydration. Vaseline Jelly creates an extra layer of protection, preventing moisture from escaping and helping aid natural recovery process. Vaseline Intensive Care Aloe Fresh lotion helps rejuvenates & moisturises even in summers with its non sticky formula. It is a light lotion, that instantly absorbs 5 layers deep for a non-greasy & non-sticky feel to keep soft & healthy. It is best suited for summers, available in 100 ml,200 ml,400 ml packs.

40 AED

25% OFFFeatured

Gluta Papaya Injection Enclaircissant 125ml

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Gluta Papaya Injection Enclaircissant 125ml

Gluta Papaya Injection Enclaircissant is formulated to enhance skin clarity and address uneven tone. Designed to gently exfoliate dead skin cells, this serum supports a smoother, more even complexion while keeping the skin hydrated. Infused with papaya extract, it promotes a refreshed and radiant appearance suitable for daily skincare routines.

Key Features:

Skin Brightening: Enhances skin clarity and radiance for a healthier look.
Tone Balancing: Targets uneven skin tone and minimizes discoloration.
Exfoliating Formula: Removes impurities and dead skin cells for smoother skin.
Hydration Support: Retains moisture to keep skin soft and supple.
Natural Ingredients: Enriched with papaya extract for gentle yet effective care.

Benefits:

Improves skin texture and reduces dullness over time.
Provides gentle exfoliation, promoting smoother, healthier skin.
Hydrates and refreshes without harsh ingredients, making it suitable for regular use.

30 AED

7% OFFFeatured

African Pride Olive Miracle Moisturizing & Detangling 2-IN-1 Shampoo 355ml

Hair Care, Hair Scalp Treatment, Kids & Baby Care, Shampoo

African Pride Olive Miracle Moisturizing & Detangling 2-IN-1 Shampoo 355ml

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African Pride Olive Miracle Leave-In Conditioner Hair & Scalp Strengthening 355ml

Our new featherlight leave-in conditioner helps protect hair from damage while strengthening hair deep inside for a stronger, healthier look. This hair and scalp strengthening tonic is a unique recipe combining the finest African Miracle herbs and natural ingredients. in just one strep this unique daily treatment conditions and moisturizes hair to help repaid and strengthen dry, brittle damaged hair. Use daily on dry hair or after shampooing on wet hair. This quick absorbing, non-greasy featherlight formula is excellent for added protection before blow-drying.

65 AED

6% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

TGIN Rose Water Curl Refresher 236ml

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TGIN Rose Water Curl Refresher 236ml

TGIN Rose Water Curl Refresher is the perfect pick me up for even the most dull, lifeless curls. Our special formula is enriched with rose water and coconut oil to hydrate, smooth and refresh overworked kinks, curls, and waves.

Benefits

Refreshes overworked curls, kinks and waves

Extends the life of your curls without shampooing

Enhances shine and reduces frizz

Leaves hair soft, moisturized and manageable

75 AED

10% OFFFeatured

Conditioner, Hair Care

Washami Keratin Conditioner Keratin and Argan Oil 950ml

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Highlights:

Washami Shea Butter Nourishing Shampoo 460ml

After wetting hair, apply a proper amount of shampoo onto hair, rub to produce a lather, then rinse off with clear water.

45 AED

GIFT SET

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Skin Care, Tubes

Perfect White Intense Lightening Cream With AHA 30ml

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Highlights:

Perfect White Intense Lightening Cream With AHA 30ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

30 AED

8% OFFFeatured

Medix 5.5 Argan Oil + 24KT Gold Moisturizer 444ml

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Medix 5.5 Argan Oil + 24KT Gold Moisturizer 444ml

Medix 5.5 Anti-aging cream is packed with great ingredients to help reduce the look of wrinkles, fine lines, cellulite, sagging skin, and blemishes. Natural Argan oil, coffee bean, aloe vera, lotus extract promote smooth, firm, and healthy looking skin.Pure Argan Oil moisturizes, hydrates, and softens your skin.

120 AED

25% OFF

Clear Therapy Lightening Lotion Vegetable Extracts 250ml

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Highlights:

Clear Therapy Lightening Lotion Vegetable Extracts 250ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

30 AED

10% OFFFeatured

Make Up, Skin Care, Tonners

Yong Chin Glass Skin Makeup Finishing Spray with Arbutin 160ml

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Highlights:

Yong Chin Glass Skin Makeup Finishing Spray with Arbutin 160ml

Silicone free, Offers hydration with moisturizing oil control and Dewy finish.

Instantly refresh your look with the YC Glass Skin Makeup Finishing Spray. Perfect for a morning boost or a midday refresh, this lightweight spray delivers a dewy finish while keeping your makeup fresh all day. Formulated with Acne Shield Complex and Centella Asiatica Extract (Cica), it helps soothe the skin, while Hyaluronic Acid provides instant hydration. This oil-controlling, silicone-free formula ensures a shine-free, long-lasting look.

How to use:

Shake well before use. Hold the bottle 20-30 cm away from your face and spray evenly after applying makeup for a flawless, long-lasting finish.

45 AED

13% OFFFeatured

Valera Licorice Body Lotion

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Valera Licorice Body Lotion

35 AED

3% OFFFeatured

Q7 Paris Carrot HCaste Intense Skin Lightening Complex Lotion 300ml

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Highlights:

Q7 Paris Carrot HCaste Intense Skin Lightening Complex Lotion 300ml

With its improved skin-lightening complex, this carrot-intense lotion helps:

Visibly reduces breakouts, stretch marks, redness.
Improved skin lightening complex for diverse skin concerns. Highly effective.
Formulated for all skin types. Prevents dryness, lightens dark spots.
Fades acne scars, regulates melanin production. Locks in moisture.
Blend of emollients, botanical extracts, carrot oil. For firm, radiant skin.

195 AED

7% OFFFeatured

Hair Styling Products, Hair Care

Black Castor Miracle Braid, Loc & Twist Gel Growth Protection & Extra Hold 227gm

Black Castor Miracle Braid, Loc & Twist Gel Growth Protection & Extra Hold 227gm

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African Pride Olive Miracle Black Castor Miracle Deep Penetrating Moisture Restore Treatment 59ml

This Moisture Restore Treatment deeply conditions and hydrates extremely dry, damaged hair. Specially created with black castor oil, coconut milk, and shea butter, this treatment deeply penetrates hair strands and restores moisture.

65 AED

7% OFFFeatured

Dr Meinaier Shea Coffee Whitening Sugar Scrub 650gm

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Highlights:

Dr Meinaier Shea Coffee Whitening Sugar Scrub 650gm

Exfoliating dead skin aging to soften, help purify the skin remove dirt and impurities, filling the skin sm0oth and supple texture. Deeply nourish and balance skin’s hydration to help restore skin’s natural glow. This Sugar Scrub is paraben free, vegan, sulfate free, alcohol free, contains no formaldehyde donors, has a no-slip formula and long-lasting fragrance. Coconut Oil is known to help moisturize and soften skin. Lime helps with a brighter-looking complexion, while polishing skin by removing dead skin cells. Sugar is a natural exfoliant that effectively polishes away dead skin while helping to boost circulation to the skin surface.

65 AED

13% OFFFeatured

Yong Chin Whitening Green Tea Face Wash 50ml

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Highlights:

Yong Chin Extra Whitening Double Milk Face Wash 100ml

Deep cleansing, extra moisturizing and intense nourishing with cow & goat milk extract.

Yong Chin Extra Whitening Double Milk Face Wash is a special extra whitening face wash formulated to moisturize your skin and nourish it with cow and goat milk extract.
– Eliminates dirst and residue.
– Helps prevent and control excess oil.
– Milk protein restores natural moisture balance to your skin.
– Skin apprears clean, youner looking, misturized and healthy.

35 AED

13% OFFFeatured

Skin Doctor Shea Butter Regenerating Face Wash 125ml

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Skin Doctor Shea Butter Regenerating Face Wash 125ml

Skin Doctor Shea Butter Regenerating Face Was offers a rich creamy texture that deep cleanses and purifies the skin. Richa in Vitamin E with anti-inflammatory, antibacterial and antioxidant properties, shea butter highly moisturizes and regenerates skin while helping reduce irritation.
Deep moisturizing, restores natural oil balance and minimizes skin irritation

35 AED