Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Dry Skin Repair Body Lotion 200ml

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Vaseline Intensive Care Dry Skin Repair Body Lotion 200ml

Vaseline Intensive Care Essential Healing Hand and Body Lotion moisturizes dry skin and dry hands

Vaseline’s Essential Healing Hand and Body Lotion is fast-absorbing for a non-greasy feel

Contains micro droplets of Vaseline Jelly to lock in moisture

Clinically proven to moisturize deeply within the first application, for noticeably healthier-looking skin

Moisturizing hand and body lotion, clinically proven to keep dry skin healed for 3 weeks, as proven after 4 weeks daily use

20 AED

15% OFFFeatured

Medicube PDRN Pink Cica Soothing Toner 250ml

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Medicube PDRN Pink Cica Soothing Toner 250ml

A calming and brightening pink toner infused with salmon‑derived PDRN, niacinamide, peptides, and centella to soothe irritation, boost hydration, and improve skin texture.

110 AED

10% OFFFeatured

Silky Cool Honey Face & Body Scrub 500ml

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Silky Cool Honey Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

11% OFFFeatured

Lady Diana Herbal Collection Natural Almond & Honey Scrub 500ml

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Lady Diana Herbal Collection Natural Almond & Honey Scrub 500ml

“Lady Diana” Almond & Honey scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Layla Black Beauty Cream 30gm

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Layla Black Beauty Cream 30gm

This cream will nourish and repair you skin to a flawless perfaction. This cream contains vitamin B3, vitamin E and glycerin for stunning result just apply it your face and neck after cleansing just before you go to bed. Then, let the cream works its magic on your skin.

25 AED

13% OFFFeatured

Pastil Elegant Touch Soft Skin Body Cream 360ml

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Pastil Elegant Touch Soft Skin Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

10% OFFFeatured

Fruit of the Wokali Refreshing And Brightening Body Scrub With Watermelon Extract 600gm

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Fruit of the Wokali Watermelon Natural Sherbet Scrub (Watermelon and Sweet Cream Body Scrub)

Product type: Sherbet-type body scrub / Refreshing and brightening treatment

Main ingredients:

Watermelon Extract: Known for its very high water and antioxidant content, it provides “juicy” hydration and revitalizes tired skin.
Vitamin C: Acts as a powerful brightener that evens out skin tone and restores natural clarity to the body.
Sugar: A natural exfoliant that effectively polishes dead skin cells, leaving the skin surface renewed.
Sweet Cream: A moisturizing base that envelops the skin during exfoliation to ensure a smooth and silky finish.

Main benefits:

Reveals Radiant Skin: Instantly removes the layer of dry, dull skin, transforming rough texture into soft, smooth skin.
Juicy and Deep Hydration: Thanks to the properties of watermelon, the product intensely nourishes and balances moisture levels without leaving a heavy feeling.
Antioxidant Power: Helps protect the skin against environmental damage while beautifying and improving its overall appearance.
Illuminating Effect: Vitamin C restores the skin’s natural radiance, making it look healthier and more revitalized.
Stimulation of Circulation: The massage with the sugar grains boosts microcirculation to the surface, promoting firmness and tissue regeneration.
Refreshing Experience: Its fresh watermelon fragrance provides a feeling of energy and cleanliness that stimulates the senses.

45 AED

8% OFFFeatured

All Brite Whitening Body Care Lotion 500ml

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All Brite Whitening Body Care Lotion 500ml

Smooths Skin and formulated to safely lighten the skin complexion in the shortest possible time, resulting in a clear and flawless skin

Eliminates Ages/Dark Spots

Reduces Hyper – Pigmentation

60 AED

14% OFFFeatured

A Bonne Milk Lightening Lotion with Collagen Refill 250ml

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A Bonne Milk Lightening Lotion with Collagen Refill 250ml

This concentrated milk lotion protects skin from UV rays which makes it a healthy glow. It is light, non-greasy and easily absorbed. This lotion contains LACTICARE MILK POWER and COLLAGEN which are gentle to delicate skin. It deeply moisturizes, eliminates skin and restores lasting radiance. Special skin nutrients will stimulate skin cells, giving a bright and restoring elasticity and firmness.

* Yogurt & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen a pure natural protein, improves skin firmness, reduces wrinkles and enhances skin elasticity.

✔ Moisturizing & Whitening

✔ 3X Whitening Soft & Smooth

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

30 AED

6% OFFFeatured

Some By Mi AHA. BHA. PHA 30 Days Miracle Truecica Clear Pad 70 Pads

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Some By Mi AHA. BHA. PHA 30 Days Miracle Truecica Clear Pad 70 Pads

Soft Truecica cotton swabs soaked with a high concentration of 85% willow root water effectively cleanse the skin.

Contains natural exfoliating acids (alpha, beta, and polyhydroxy acids).

It removes dirt, excess fat, and dead cells from the pores with one swipe.

It consists of two surfaces, one smooth and the other embossed, to provide deep cleaning of the skin.

It helps the skin get rid of dead skin and prevent it from losing its natural moisture.

Renews skin cells thanks to its formula consisting of Centella extract and green tea.

It purifies the pores and helps keep them clean by getting rid of the fat secretions in them.

It makes the skin moisturized and has a soft texture. This is done thanks to PHA, due to its effectiveness in shrinking pores, cleansing the skin, and removing oils from it.

It balances the pH level in the skin and protects sensitive skin from external influences.

Specially designed to help improve acne-prone skin problems.

Soothes sensitive and inflamed skin.
Cleansing and renewing skin cells.
Improves the appearance of wrinkles and lines.
Prevents the appearance of acne and treats existing ones.
Provides softness and moisturization to the skin.
Cleans and purifies pores.
Controls skin oils.
Balances skin acidity.
Helps soothe inflamed skin.
Suitable for all skin types.

Ingredients:

Salix alba (willow) bark water (85%), butylene glycol, 1,2-hexanediol, glycerin, sodium hyaluronate, betaine salicylate (0.5%), artemisia princeps leaf extract (100 ppm), centella asiatica extract (4,985 ppm), melaleuca alternifolia (tea tree) leaf water (4,800 ppm), chamaecyparis obtusa leaf extract, opuntia ficus-indica extract, houttuynia cordata extract, melia azadirachta leaf extract, melia azadirachta flower extract, madecassic acid (5,000 ppb), asiaticoside (5,000 ppb), asiatic acid (5,000 ppb), madecassoside (10,000 ppb), allantoin, panthenol, arginine, peg-60 hydrogenated castor oil, citric acid (100 ppm), lactobionic acid (100 ppm), sodium hydroxide, water, benzyl glycol, ethylhexylglycerin, raspberry ketone, mentha piperita (peppermint) oil.

160 AED

PRODUCTS ON SALES

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10% OFFFeatured

Shower Gel, Skin Care

Washami Milk Pure Touch Whitening Shower Gel 1380ml

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Washami Milk Pure Touch Whitening Shower Gel 1380ml

Washami shower gel cleanses gently and without skin drying. Enriched with Milk proteins, its creates a sumptuous lather that cleanses, moisturizes and positively sparkles with vitality for the sensitive skin.

45 AED

8% OFFFeatured

Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

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Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

Nourish your entire household with Familia Lait de Toilette Body Lotion, an all-in-one face and body solution crafted for daily family care. Infused with vitamin E, this luxurious milk delivers deep, essential moisture while conditioning the skin barrier to keep it soft and supple. The smooth, fast-absorbing texture glides effortlessly across the skin without feeling heavy or greasy, locking in hydration from morning to night. Ideal for all skin types, it helps maintain a healthy, balanced, and radiant appearance for everyone. Elevate your daily skincare routine with a trusted, versatile formula designed to pamper and protect.

Directions for Use

Step 1: Cleanse your face and body thoroughly, patting dry with a soft towel after a bath or shower.

Step 2: Dispense a generous amount of the lotion into the palm of your hand.

Step 3: Massage evenly across your skin in smooth, circular motions until completely absorbed. Use daily for continuous softness and moisture.

60 AED

8% OFFFeatured

Scrubs, Shower Gel, Skin Care

Gluta Gold Vitamin C Whitening Shower Gel 1000ml

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Gluta Gold Vitamin C Whitening Shower Gel 1000ml

55 AED

9% OFFFeatured

Skin Doctor Argan Oil Hair Shampoo 1000ml

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Skin Doctor Argan Oil Hair Shampoo 1000ml

Intense moisture, conditions hair shafts and gives shine.

Skin Doctor Argan Oil Hair Shampoo deeply cleanses the hair shafts and leaves even the most rebellious hair frizz-free, silky soft and shiny.

How to use:

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

50 AED

22% OFFFeatured

Make Up, Make Up Remover

Nutrogena Soothing Clear Micellar Jelly Makeup Remover with Turmeric 200ml

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Nutrogena Soothing Clear Micellar Jelly Makeup Remover with Turmeric 200ml

Neutrogena Micellar Jelly Micellar Cleansing & Soothing Makeup Remover is specially formulated to quickly and instantly remove makeup while soothing stressed and pimple-prone skin. This micellar jelly comes with a turmeric-enriched formula that completely melts on the skin and penetrates without irritation, helping to remove all traces of makeup, even waterproof products, while also ensuring a healthy-looking and balanced complexion.

Neutrogena Micellar Jelly for removing purifying and soothing makeup comes with an oil-free formula that does not leave any irritating effects on the skin after wiping it with a tissue or rinsing it completely.

Benefits and features:

Clinically Proven To Remove Water-Proof Makeup Instantly And Soften Skin: The formula instantly removes even waterproof makeup products and soothes stressed, pimple-prone skin.
Formula with skin-friendly turmeric: Enriched with turmeric, this micellar jelly formula melts completely and penetrates the skin without irritation, helping to remove all traces of makeup, even waterproof products.
Product suitable for stressed skin prone to pimples: This formula has been tested by dermatologists and is suitable for stressed skin prone to pimples and combination or even dry skin.
Formula free of mineral oils: This formula does not clog pores or irritate the skin, as it does not leave any irritating effects on the skin after wiping it with a cotton ball or rinsing it completely.
Formula tested by dermatologists

35 AED

44% OFFFeatured

Medimix Oil Clear Face Wash 150ml

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Medimix Oil Clear Face Wash 150ml

The new Fast Acting Ayurvedic face wash range from Medimix has been expertly crafted to give your skin the natural care it deserves, and help you get SkinFit. Our Oil Clear Face Wash has the goodness of Ayurveda to take care of oily skin with the best of ingredients found in nature. Besan is the age-old home remedy to expel excess oil from skin. Together with the goodness of Honey, it helps maintain the perfect oil balance, so that your skin always looks fresh.

25 AED

9% OFFFeatured

Fair & White Original Exfoliating Soap Papaya 200gm

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Fair & White Original Exfoliating Soap Papaya 200gm

F&W Papaya Exfoliating Soap, excellent for combination and oily skin, restore glowing skin with natural brightening/lightening properties of Papaya enzyme, Papain. Cleanses skin perfectly and lifts away impurities. Smoothes, hydrates and softens skin. Energizes and promotes luminous skin.

50 AED

13% OFFFeatured

Majesty 5D Asian Whitening Yellow Molato Soap

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70 AED

14% OFFFeatured

Ujooba Daily Cleansing Strawberry Face Wash 150ml

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Ujooba Daily Cleansing Strawberry Face Wash 150ml

Experience the refreshing and revitalizing power of strawberries with Ujooba’s Daily Exfoliating Strawberry Face Wash. Enriched with 100% natural strawberry extracts, this face wash gently exfoliates, purifies, and deeply cleanses your skin. It effectively removes impurities, dirt, and dead skin cells while leaving your face feeling soft, smooth, and glowing.

Perfect for daily use, this face wash is designed to give your skin a radiant glow, making it feel rejuvenated and refreshed. The natural exfoliating properties of strawberries help in refining the skin’s texture without causing any irritation, making it ideal for all skin types.

Key Features:

Contains 100% natural strawberry extracts
Gently exfoliates for smoother skin
Deeply purifies and cleanses
Removes impurities and dead skin cells
Leaves skin fresh, glowing, and smooth
Suitable for daily use

How to Use: Apply a small amount of Ujooba Strawberry Face Wash to wet skin. Massage gently in circular motions, avoiding the eye area. Rinse thoroughly with water and pat dry. For best results, use twice daily.

30 AED

18% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula Moisturizes Softens Body Oil 250ml

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Palmer’s, Cocoa Butter Formula Moisturizes Softens Body Oil 250ml

Hydrate and Soften skin with Palmer’s@ Cocoa Butter Formula@ Body Oil, crafted with intensively moisturizing Cocoa Butter and Vitamin E. Absorbs instantly for a radiant, healthy-looking glow.

Cocoa Butter (Theobroma Cacao): Naturally harvested from cocoa beans, cocoa butter is a rich, nutrient-packed super ingredient loaded with antioxidant CMPs (Cocoa Mass Polyphenols) for superior skin care and moisture barrier protection.

Suggested use

After Shower/Bath Apply to damp skin to lock in moisture.

Bath Oil: Add 1-2 capfuls to warm water for soothing spa bath.

Massage Oil: Warm oil in hands to apply to dry skin as a massage oil or for an instant radiance bo

45 AED

GIFT SET

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Creams, Skin Care, Tubes

Toujours Jeune Skin Correction Brightening Cream 300gm

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Toujours Jeune Skin Correction Brightening Cream 300gm

Toujours Jeune Skin Correction Brightening Cream 300gm is recognized for its fight against Keloids, Varicose Veins, Spots, Wrinkles, all kinds of Spots. Made from oceanic and Amazonian protein extracts.

Application

It is recommended to use Toujours Jeune .Corrective Milk on the entire body, particularly on areas with problems (keloids, varicose veins, pimples, wrinkles, all kinds of spots, etc.).

45 AED

13% OFFFeatured

Joji Secret Young Aloe Vera Moisturizing Mask 30gm

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Joji Secret Young Aloe Vera Moisturizing Mask 30gm

35 AED

3% OFFFeatured

Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

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Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

This beauty bar transforms into a cleansing foam that will revitalize and refresh your skin. Our unique cell stimulating and restoring formula leaves the complexion oil and dirt free. Watch as the Glutathione, a natural antioxidant and brightening botanical, reduces acne, melasma, and dark spots, while lightly exfoliating, prepping the skin ready for the skincare that follows.

Recommended for all skin types
-Lather soap and massage onto face and body. Rinse
-May be used daily
-Caution: Test for skin sensitivity by applying to a small area under chin. If you experience any burning, itching or irritation, remove the product immediately from skin.

195 AED

29% OFFFeatured

Aromatherapy, Wellness

Aboniki Balmm Glass Jar 25g

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Aboniki Balmm Glass Jar 25g

Aboniki Balm (1 Plastic Jar) – Powerful Topical Analgesic for Sore Muscles and Joints. Anti-Inflammatory Muscle Rub. Fast & Deep Penetrating Pain Relief.

Aboniki Balm is available in Glass Jar now. It can provide all-day relief from pain and swelling in joints and muscles, which can be caused by overuse during physical activities such as walking, exercising, gardening, or working. Suppose you want to enjoy your everyday activities without pain and swelling. In that case, double-strength Aboniki Balm can help you regain control of your life by providing long-lasting relief.

Directions:

Gently rub or massage a small amount of gel into the skin around the painful or swollen area. An amount ranging in size from 1 penny to a 2 pence piece is usually sufficient. However, the amount of gel needed will vary depending on the size of the painful or swollen area (maximum daily dosage 8g).

25 AED

13% OFFFeatured

Aphogee Deep Moisture Shampoo 473ml

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Aphogee Deep Moisture Shampoo 473ml

This helps maintain the right moisture balance for your hair, keeps styles longer and gives elasticity and life to dry lifeless hair

65 AED

4% OFFFeatured

Serums, Skin Care, Sunscreen

CeraVe Skin Renewing Vitamin C Serum 30ml

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CeraVe Skin Renewing Vitamin C Serum 30ml

Hydrating Serum Formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion. LIGHTWEIGHT TEXTURE This serum for face has a gel texture with a non-greasy feel. If layering with an eye cream or facial moisturizer, apply CeraVe Vitamin C Serum in a thin layer and allow to fully absorb into skin before applying additional products. 3 ESSENTIAL CERAMIDES Ceramides make up 50% of the lipids in the skin barrier. As you age, studies show that ceramide levels decrease. CeraVe products are formulated with 3 essential ceramides (1, 3, 6-II) to help restore and maintain the skin barrier.

115 AED

13% OFFFeatured

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

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IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.
The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.
Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 62mm, Length:261mm

70 AED

25% OFFOut Of Stock

Vitamin White Gold 24 Carat Bar Soap 200gm

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Vitamin White Gold 24 Carat Bar Soap 200gm

Vitamin White GOLD exfoliating soap is a repairing and anti-impurity complex. Its fabulous formula removes even the darkest spots dramatically. This exfoliating soap gives you a brown, spot-free complexion.

Application

Use Vitamin White GOLD soap 1 to 2 times a day on the skin. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

15 AED

14% OFFFeatured

Disaar Vitamin Cream Glow Moisturizing Hyaluronic Acid Essence 50ml

Creams, Skin Care

Disaar Vitamin C Cream Glow Moisturizing Hyaluronic Acid Essence 50ml

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Disaar Vitamin Cream Glow Moisturizing Hyaluronic Acid Essence 50ml

The gel moisturizing formula provides moisture to the skin and makes the skin look soft day after day. Hyaluronic acid is a humectant that naturally exists in the skin, can absorb moisture and lock it in the skin. Facial moisturizer-non-greasy formula provides deep hydration for your skin, smooth fine lines and wrinkles. Nourishes, repairs and renews the epidermis and restores natural water balance. Facial moisturizers: Collagen moisturizing fillers Facial moisturizers provide skin with a daily dose of powerful moisturizers, help fill in the appearance of fine lines and wrinkles, and help restore moisture and make the skin smoother and fuller.

30 AED

13% OFFFeatured

Shower Gel, Skin Care

Body Butter Mild Lightening Glutathione Enriched All Over Glow Body Wash 1000ml

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Body Butter Mild Lightening Glutathione Enriched All Over Glow Body Wash 1000ml

Body Butter Mild Lightening Glutathione Enriched All Over Glow Body Wash is a creamy, nourishing cleanser that promotes even-toned, radiant skin. Infused with Glutathione and moisturising oils, it gently removes impurities while leaving your skin silky-soft and glowing.

Key Benefits
• Brightens dull skin and evens tone
• Infused with Glutathione for antioxidant protection
• Deeply moisturises and smooths texture
• Suitable for daily use on all skin types
• Luxurious foaming lather with long-lasting freshness

How to use
Apply to wet skin, lather, and rinse thoroughly. For best results, follow with your favourite brightening lotion.

Results and Timeframe
Visible radiance and smoothness in 5–10 days of consistent use.

Ingredients
Glutathione, Vitamin C, Coconut Oil, Glycerin, Aloe Vera, Fragrance, Aqua.

175 AED