Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Reborn Beauty Premium Scrub Mint 500ml

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Reborn Beauty Premium Scrub Mint 500ml

40 AED

13% OFFFeatured

No Spot 3riple Tone Injection Carrot and Alpha Arbutin Toning Milk 500ml

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No Spot 3riple Tone Injection Carrot and Alpha Arbutin Toning Milk 500ml

No Spot 3riple Tone Carrot & alpha Arbutin Skin Toning Milk With Retinol+Glutathione & Salicylic Acid.
•Removes Blemishes and increases radiance.
• Clinically formulated, Hypoallergenic Dermatologist Tested.

No Spot Triple Tone
Carrot & Arbutin Skin Toning Milk address skincare issues by improving clarity and radiance to the skin, resulting in a more healthy, youthful appearance With its mild, sweet fragrance, and enriched with active brightening Ingredient combined with Carrot oil, it clarifies to even out the complexion whilst nourishing the body, to help your skin regain its radiant and clear look.

DIRECTION
Smooth evenly over cleansed skin, morning and night For best result, use with product of same range

175 AED

17% OFFFeatured

Shower Gel, Skin Care

Clairissime Exfoliating Lightening Soap with Apricot 200gm

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Clairissime Exfoliating Lightening Soap with Apricot 200gm

The plant-based base, apricot stone powder and brightening active ingredients are a real beauty treatment that leaves the skin smooth and ready to receive the maximum benefit from beauty treatments.

25 AED

14% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Lemon Massage Cream 300ml

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Silky Cool Lemon Massage Cream 300ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

30 AED

25% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Original Jelly Lip Balm 9gm

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Skin Doctor Original Jelly Lip Balm 9gm

Enriched with vitamins E & C, offers long-lasting relief for dry and chapped lips.

Skin Doctor Strawberry Jelly Lip Balm deeply moisturizes and nourishes the lips while forming a protective barrier to lock in hydration and prevent dryness. Its soothing formula helps keep lips soft, smooth, and well-hydrated.

Key Benefits:
Enriched with Vitamins E & C for nourishment and protection
Provides long-lasting relief for dry, chapped lips
Forms a moisture-locking barrier to keep lips soft and hydrated.

15 AED

5% OFFFeatured

Fair & White Original Purity Fade Cream For Face And Body For Combined To Greasy Skins 200ml

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Fair & White Original Purity Fade Cream For Face And Body For Combined To Greasy Skins 200ml

The Fade Cream contains emollient and a fading agent which fight to against blemishes. Results: As purified, a clearer and smoother complexion. Ideal care for combined to greasy skins.

90 AED

11% OFFFeatured

Eye & Lip Care, Skin Care

Vaseline Aloe Soothing Jelly After Sun Moisturiser 450ml

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Vaseline Aloe Soothing Jelly After Sun Moisturiser 450ml

40 AED

13% OFFFeatured

Aichun Beauty Snail Peeling Gel 100ml

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Aichun Beauty Snail Peeling Gel 100ml

Gel-peeling is designed to cleanse the skin of the face by removing dead cells from the surface of the skin, has a whitening property, eliminates acne. Thanks to the natural extracts, whitening and moisturizing essences, the peeling deeply cleanses the clogged pores, reduces the amount of acne. After application, your skin will become more soft, smooth and updated.

This product helps the skin to be moist and bright without feeling tight after exfoliating because it contains different extract.

35 AED

17% OFFFeatured

UCB European White Carrot Brightening Face and Body Serum 100ml

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UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

11% OFF

Shower Gel, Skin Care

Waouh Clarifying Complexion Correction Shower Gel 450ml

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Waouh Clarifying Complexion Correction Shower Gel 450ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

40 AED

PRODUCTS ON SALES

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20% OFFFeatured

Eveline Intensely Regenerating Anti-Age Mask

Mask, Skin Care

Eveline Intensely Regenerating Anti-Age Mask

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Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

A skin purifying face mask designed with an elegant sheen that will make you feel luxurious while caring for your skin.

Its unique formula contains matcha tea to detoxify and restore the skin’s balance.

It also contains activated charcoal to open, purify and reduce the appearance of pores, and Everman to control unwanted shine on the skin.

Ideal for smooth and flawless skin.

20 AED

15% OFFFeatured

Simple Purifying Cleansing Lotion 200ml

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Simple Vita Vitamin Cream 50ml

Buy Simple Vita Vitamin Cream in Nigeria Revitalize your skin with Simple Vita Vitamin Cream 50ml. This lightweight, hydrating cream is packed with a blend of vitamins B5, E, and C to nourish and replenish your skin. The non-greasy formula absorbs quickly, leaving your skin feeling soft, smooth, and radiant.

55 AED

17% OFFFeatured

Anti Stretch Marks, Face Wash, Spot Corrector, Skin Care

Infocus Professional Pearl Beauty Cream 20gm

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Infocus Professional Pearl Beauty Cream 20gm

Infocus Professional Pearl Beauty Cream is a lightweight skincare cream designed to enhance the appearance of your skin with a smooth and radiant finish. Enriched with pearl-inspired beauty care benefits, it helps improve skin texture while promoting a brighter and healthier-looking complexion.

Its easy-to-apply formula absorbs quickly into the skin without feeling heavy or greasy, making it suitable for daily skincare routines. Ideal for those seeking soft, fresh, and glowing skin.

Key Features

Pearl-inspired beauty cream
Helps improve skin appearance and texture
Promotes a brighter and smoother complexion
Lightweight and non-greasy formula
Easy absorption into the skin
Suitable for daily use

25 AED

10% OFFFeatured

Eveline Amazing Oils Sun Bronze Tanning Accelerator 150ml

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Eveline Amazing Oils Sun Bronze Tanning Accelerator 150ml

The Eveline Amazing Oils Sun Bronze Tanning Accelerator is a fast-acting, lightweight tanning lotion designed to enhance your sun-kissed glow while providing optimal skin hydration and protection.

Enriched with natural oils and tan-accelerating ingredients, this product helps you achieve a deeper, more radiant tan while nourishing your skin.

This lotion enhances your skin’s ability to absorb UV rays, resulting in a quicker and deeper tan.

It gives a beautiful glow to the skin.
Enhances softness and elasticity of the skin.
Deeply moisturizes.
Lightweight & Non-Greasy.
Suitable for All Skin Types.

45 AED

20% OFFFeatured

Yoko Gold Salt Body Scrub Watermelon Plus Milk 350g

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Yoko Gold Salt Body Scrub Watermelon Plus Milk 350g

Watermelon spa salt scrub mixed with 10 times concentrated Hokkaido milk, rich in vitamin C and vitamin B3. For clear, bouncy skin without dark spots. It also comes with microsalt scrub and walnut scrub. Helps gently exfoliate old skin cells. Ready to reveal new, smooth skin Give you confidence to show off your clear skin. Not afraid of damaged skin

Hokkaido milk 10x – combines the power of Hokkaido milk 10 times from the normal formula. Make your skin smooth and soft like soaking in milk.

Watermelon Extract – Rich in lycopene. Powerful antioxidants Helps reduce dullness. Uneven skin tone

Vitamin C & B3 – Helps make the skin bright, smooth and helps reduce premature wrinkles.

Walnut Scrub 100% natural helps gently exfoliate the skin.

How to use: Pour a small amount of salt onto wet skin. Then gently scrub the skin all over. Leave it for 3 minutes and then rinse with clean water. Should be given once a week to keep the skin clean and looking bright.

20 AED

22% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veetgold Turmeric Super Whitening Oil 200ml

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Veetgold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Super Whitening Oil is a luxurious, all-natural facial oil designed to brighten and even out your skin tone while providing deep hydration and nourishment. Key Features: Brightening & Whitening: Helps to lighten dark spots and even out skin tone for a radiant complexion. Deeply Nourishing: Provides intense hydration and nourishment, leaving the skin soft and supple. Natural Ingredients: Formulated with natural oils and extracts to promote healthy, glowing skin. Lightweight & Non-Greasy: Absorbs quickly without leaving a greasy residue. Antioxidant-Rich: Turmeric’s antioxidant properties help protect the skin from environmental damage.

35 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Pure Glow Maximum Strength Whitening Treatment Gel 50gm

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Pure Glow Maximum Strength Whitening Treatment Gel 50gm

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Treatment Gel is a lightweight treatment gel formulated to help visibly improve the appearance of stubborn discoloration while promoting a brighter, more even-looking complexion. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish the skin while delivering intensive brightening benefits. A blend of Arbutin, Licorice Extract, Mulberry Root Extract, and Vitamin C helps improve the appearance of uneven skin tone and dullness, leaving skin looking smoother, healthier, and more radiant.

Designed to absorb quickly with little to no residue, it is an excellent choice for oily, combination, or normal skin, as well as warmer or more humid climates. Apply before your moisturizer to help maximize your lightening routine. With continued use, skin appears brighter, smoother, and more even-looking while maintaining a fresh, lightweight feel.

125 AED

7% OFFFeatured

Cleansers, Skin Care, Tonners

QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

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QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

In the brand PRIVILEGE, QEI+ has elaborated a cleansing and anti-bacterial lotion with Caviar Pearl. This lotion, riched with sea benefits and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess. With its astringent complex, it tightens the pores of the skin and eliminate the dead cells. Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from PRIVILEGE range. Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the PRIVILEGE products.

280 AED

25% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Baby Gentle Protective Petroleum Jelly 100ml

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Vaseline Blueseal Baby Gentle Protective Petroleum Jelly 100ml

Keeps lips moisturised, preventing them from chapping

Nourish and protect baby’s skin 24 hours a day

Use it every day to keep your little one’s skin soft, smooth, and healthy

15 AED

17% OFFFeatured

Dr Rashel Collagen Elasticity & Firming Primer Serum 100ml

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Dr Rashel Collagen Elasticity & Firming Primer Serum 100ml

Firming , increase collagen production, anti wrinkle.

Benefits: The hydrolyzed collagen extract works to increase skin elasticity, locks in water and resists the signs of aging, helps firm, plumps and hydrates skin, helps to regain youthful skin. Performing a firming and lifting effect, by boosting collagen synthesis, skin looks smoother, and firmer.

How to use:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare before applying your makeup/foundation. It can be used as an effective primer. It can also be layered as a spot treatment for heavily textured areas on the skin. This will leave your skin brightened, blurred, and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

GIFT SET

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5% OFFFeatured

Hair Care, Hair Oil

Mitchell Organics Organic Extract Batana Oil Hair Mist 236ml

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Mitchell Organics Organic Extract Batana Oil Hair Mist 236ml

Refresh, hydrate, and tame frizz in one effortless step with this lightweight, non-greasy hair mist powered by 100% pure Batana Oil. Known as Honduras’ miracle oil, Batana works with a botanical blend of black seed, rosemary, and Jamaican black castor oil to smooth the cuticle, lock in moisture, and leave hair soft, shiny, and manageable. Perfect for daily use on wet or dry hair, it restores hydration, reduces flyaways, and enhances natural texture—anytime, anywhere.

Hair Concern

• Frizz and flyaways

• Dry, dull, or dehydrated hair

• Lack of shine or manageability

• Daily styling stress

• Environmental dryness or heat exposure

Used on Hair Types

• All hair types

• Ideal for textured, curly, or frizz-prone hair

• Safe for color-treated or chemically processed hair

How it Works

• Hydration on Demand: Organic aloe vera juice and glycerin instantly replenish moisture without heaviness.

• Frizz Control: Batana, castor, and sunflower oils smooth the cuticle to reduce frizz and tame flyaways.

• Shine & Softness: Restores a healthy glow while maintaining bounce and flexibility.

• Growth Support: Rosemary and black seed oil invigorate the scalp and promote healthy strands.

Key Highlights

• Hydration on Demand: Organic aloe vera juice and glycerin instantly replenish moisture without heaviness.
• Frizz Control: Batana, castor, and sunflower oils smooth the cuticle to reduce frizz and tame flyaways.
• Shine & Softness: Restores a healthy glow while maintaining bounce and flexibility.
• Growth Support: Rosemary and black seed oil invigorate the scalp and promote healthy strands.

Key Ingredients

Organic Aloe Vera Juice, Behentrimonium Methosulfate, Cetearyl Alcohol, Emulsifying Wax, Sunflower Oil, Castor Seed Oil, Polyquaternium 37, Kosher Vegetable Glycerin, Ethylhexylglycerin, Phenoxyethanol (eco-certified), Rice Bran Oil (Vitamin E), dl-Panthenol (Pro-Vitamin B5), Batana Oil, Black Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Spray generously onto damp or dry hair. Use fingers or a comb to distribute evenly. Style as desired. Can be used daily as a leave-in or finishing mist.

Pro Tip: Keep a bottle in your bag or at your desk for mid-day touch-ups and humidity control.

90 AED

22% OFFFeatured

Simple Vita Vitamin Cream 50ml

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Simple Vita Vitamin Cream 50ml

35 AED

25% OFFFeatured

Lab White Atom Whitening Rice Milk Soap 160gm

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Lab White Atom Whitening Papaya Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

The main extract from papaya
high in vitamin A and make the skin always smooth, along with many other types of extracts that are good for skin health.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

15 AED

20% OFFFeatured

Difeel Rosemary and Mint Strengthening Hair Mask with Biotin 354ml

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Difeel Rosemary and Mint Strengthening Hair Mask with Biotin 354ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hair Mask is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening formula leaves hair stronger, fuller, and thicker while encouraging healthy hair growth.

Invigorating Formula

Our Rosemary & Mint Hair Mask works to keep your hair color vibrant while giving your hair manageability, softness and shine.

160 AED

25% OFFFeatured

Spot Corrector, Skin Care

Papaya Clear Clarifying Lightening Bar Soap 200ml

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Highlights:

Papaya Clear Clarifying Lightening Serum 30ml

Papaya Clear Maximum Clarifying Activator Serum has been designed to erase dark spots and even out skin tone. Its enhanced

Papaya Clear Clarifying Lightening Bar Soap 200ml

Papaya Clear Exfoliating Soap formulated with papaya enzymes and apricot kernel powder gently cleanses impurities and removes dead skin cells. The vitamins C and E contained in papaya enzymes brighten the complexion and help fight skin aging. Papaya Clear soap helps to fade dark spots and prevent their reappearance.

depigmenting system lightens your skin, making it radiant with beauty. It contains depigmenting agents that work by inhibiting melanin production: pigment spots gradually fade and skin lightens.

15 AED

5% OFFFeatured

Silky Cool Fruits Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

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Silky Cool Fruits Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

PRO LAB Repair Ceraamide Face Cream 100ml

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PRO LAB Repair Ceraamide Face Cream 100ml

PRO LAB Repair Ceramide Face Cream is a deeply nourishing daily moisturizer expertly formulated to restore and strengthen your skin’s natural protective barrier. Designed specifically for sensitive, dry, or compromised skin, this lightweight, fast-absorbing cream locks in moisture and soothes irritation.

Key Features & Benefits:

Skin Barrier Protection: Packed with ceramides, it reinforces your skin’s natural barrier against harsh environmental stressors and dryness.
Deep Hydration: Infused with skin-loving ingredients like Niacinamide and Squalane to brighten, plump, and deeply nourish the skin.
Calms Irritation: Excellent for healing and soothing damage caused by over-exfoliation or harsh weather

HOW TO USE

Use as a core step in your daily skincare routine. After cleansing and toning, apply a small amount to your face and neck, gently massaging until fully absorbed.

120 AED

18% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Firming Butter 315ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Firming Butter 315ml

This unique formula is specifically designed to help your skin look firmer, tighter, and more toned anytime, even after weight loss. The unique combination of Cocoa Butter, Collagen, Elastin and Shea Butter helps visibly improve skin’s texture. In addition, Ginseng and Vitamin E help soften and rejuvenate skin. Co Enzyme Q10 is an antioxidant that helps smooth and revitalize skin.

Suggested use

Massage all over the body twice daily- especially on thighs, legs, stomach and bust.

45 AED

17% OFFFeatured

Skin Doctor Raspberry Protective Hand Cream 50gm

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Skin Doctor Raspberry Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use: Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

25% OFFFeatured

Cleansers, Skin Care, Tonners

COSRX BHA Blackhead Power Liquid 100ml

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COSRX BHA Blackhead Power Liquid 100ml

An essence to exfoliate, brighten, and whiten the skin. It provides a deep cleanse to care the pores within, and clear the skin with whitening effects for a more even skin tone.

4% natural BHA component gently eliminates blackheads and dead skin cells. It effectively penetrates into the skin and cleans up clogged pores. Also it helps skin to rebuild its moisture shield.

– Must be used with sunscreen in daylight.

– Do not use BHA products if you are allergic to aspirin.

– Do not use BHA liquid with any other highly concentrated AHA, BHA or Vitamin C products.

75 AED