Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Vitamin C Beauty Cream 30gm

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Super White Vitamin C Beauty Cream 30gm

Experience the natural goodness of turmeric with Super White Turmeric Beauty Cream, specially formulated to nourish, moisturize, and enhance your skin’s natural radiance. Infused with the benefits of turmeric, this lightweight beauty cream helps keep your skin soft, smooth, and hydrated while promoting a healthy, glowing complexion.

Its fast-absorbing, non-greasy formula is perfect for everyday use, making it an ideal addition to your morning and evening skincare routine. Suitable for all skin types, Super White Turmeric Beauty Cream leaves your skin feeling fresh, revitalized, and beautifully moisturized.

Key Benefits

Enriched with Turmeric Extract
Helps improve your skin’s natural glow
Moisturizes and hydrates the skin
Leaves skin soft, smooth, and refreshed
Lightweight, non-greasy formula
Suitable for daily use and all skin types

How to Use

Wash your face with a gentle cleanser and pat dry. Apply a small amount of Super White Turmeric Beauty Cream to your face and neck. Massage gently in circular motions until fully absorbed. Use twice daily for the best results.

25 AED

17% OFFFeatured

Silky Cool Mint Facial Mud Mask Tube 275ml

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Silky Cool Mint Facial Mud Mask Tube 275ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

25 AED

33% OFFFeatured

Creams, Face Cream, Skin Care

Parley Ayurvedic Creme Bleach Jar

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Parley 24k Gold Gleam Beauty Cream Jar 110gm

With added Gold Dust & Natural Anti-oxidants. Not only brightens the skin tone it also makes you feel younger & beautiful. Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

Highlights

With added Gold Dust & Natural Anti-oxidants.
Not only brightens the skin tone it also makes you feel younger & beautiful.
Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

30 AED

8% OFFFeatured

Anua Rice 70 Glow Milky Toner 250ml

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Anua Rice 70 Glow Milky Toner 250ml

This nourishing toner is anchored in rice bran water and niacinamide to brighten skin, plus ceramide NP and sodium hyaluronate to up moisture levels. Betaine in the lightweight formula keeps flare-ups at bay. The toner is fragrance-free and dermatologically tested to be suitable for all skin types.

120 AED

22% OFFFeatured

Amalico Lightening Face & Body Scrub with Papaya 580gm

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Amalico Lightening Face & Body Scrub with Papaya 580gm

Amalico Face & Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

17% OFFFeatured

Silky Cool Cucumber Facial Mud Mask Tube 150gm

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Silky Cool Cucumber Facial Mud Mask Tube 150gm

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

25 AED

8% OFFFeatured

Stay Young Face and Body Cream 200gm

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Stay Young Face and Body Cream, 200gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

55 AED

13% OFFFeatured

Shower Gel, Skin Care

Topicrem DA Ultra Rich Cleansing Gel for Atopic Skin 500ml

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Topicrem DA Ultra Rich Cleansing Gel for Atopic Skin 500ml

Experience the gentle touch of Topicrem DA Ultra Rich Cleansing Gel for Atopic Skin 500ml (16.90 fl oz), a luxurious cleansing solution crafted specifically for sensitive and atopic skin. This ultra-rich gel boasts a creamy texture that transforms into a soft lather, effortlessly cleansing without stripping the skin of its essential moisture. Enriched with the soothing properties of glycerin, this cleansing gel provides immediate hydration, leaving your skin feeling soft and supple after each wash. The subtle, calming fragrance further enhances your cleansing routine, making it a delightful experience. With regular use, the skin barrier is fortified, helping to reduce discomfort associated with dryness and sensitivity. Thanks to the inclusion of allantoin, known for its skin-calming effects, this formula helps to soothe irritation, providing a comforting embrace to your skin. Additionally, the presence of sunflower oil in the formulation ensures long-lasting nourishment, helping to maintain a healthy skin balance. Let Topicrem’s expertly crafted cleansing gel become your daily ally in achieving a smooth and resilient complexion, offering a reassuring sense of care and comfort with every use.

130 AED

17% OFFFeatured

Medicube Deep Vita C Glutathione Brightening Mask 27ml

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Medicube Deep Vita C Glutathione Brightening Mask 27ml

Medicube Deep Vita C Glutathione Brightening Mask – 98% Pure Glutathione & Vitamin C Sheet Mask for Radiance

Illuminate your complexion with Medicube Deep Vita C Glutathione Brightening Mask, a powerful brightening Korean sheet mask designed to fade dark spots, reduce redness, and enhance skin luminosity.

Each mask is infused with 98% pure Glutathione, Vitamin C, and Niacinamide, working together to:

Target hyperpigmentation and post-acne marks
Even skin tone and brighten dull or yellowish complexions
Protect against oxidative stress for a healthier, more radiant glow

Enriched with multiple Cica extracts, the mask soothes irritation and supports skin barrier recovery, making it safe for sensitive and redness-prone skin. The ultra-thin sheet ensures perfect adherence and maximum absorption of active ingredients for visible results in just one use.

Key Benefits:

Brightens & Evens Tone: 98% Glutathione + Vitamin C fade dark spots and discoloration
Reduces Redness & Dullness: Niacinamide enhances clarity and radiance
Soothes & Strengthens: Cica extracts calm irritation and support skin barrier
Hydrating & Refreshing: Delivers moisture to plump and rejuvenate skin
Perfect for Sensitive Skin: Dermatologist-tested and gentle enough for daily care

Perfect For:

Skin Concerns: Dark spots, dullness, hyperpigmentation, uneven tone, redness
Skin Types: All, especially sensitive and combination skin

Made In: South Kore

25 AED

12% OFFFeatured

Body Gel, Moisturizers, Skin Care

Neutrogena Hydro Boost Intensive Hydration Water Gel for Normal Skin 50ml

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Neutrogena Hydro Boost Intensive Hydration Water Gel for Normal Skin 50ml

Neutrogena Hydro Boost Water Gel Intensive Moisturizer is a highly effective moisturizer specially developed for normal skin. It relies on an innovative technology that gives your skin deep and continuous hydration throughout the day. Its formula contains hyaluronic acid that enhances the skin’s ability to absorb moisture and lock it inside the skin cells. This gel is characterized by its light, non-greasy formula, making it ideal for daily use without leaving any greasy effect on the skin. It is also quickly absorbed, ensuring a feeling of freshness and comfort without any feeling of heaviness or oiliness. It provides normal skin with ideal hydration and a smooth and radiant appearance.

Benefits and features:

Intense hydration contains hyaluronic acid that works to attract moisture from the environment and lock it inside the skin.
Light and non-greasy The water gel formula makes it light on the skin, giving a feeling of freshness without leaving any greasy effect.
Fast-absorbing formula It is characterized by its rapid absorption, allowing you to use it easily at any time of the day.
Ideal for normal skin It moisturizes normal skin without causing excess oil or dryness.
Improves the appearance of the skin Makes the skin look brighter and smoother thanks to continuous hydration.
Suitable for daily use Can be used as part of your daily skincare routine, whether in the morning or evening.
Maintains long-lasting hydration Provides long-lasting hydration throughout the day, keeping the skin healthy and fresh.

How to use:

Cleanse your skin well using a suitable Neutrogena cleanser.

Apply an appropriate amount of gel to your face and neck.

Gently massage with your fingertips until the gel is completely absorbed.

Use it in the morning and evening as part of your skincare routine for best results.

Warnings:

Keep out of reach of children.

In case of skin irritation or sensitivity, stop using the product immediately.

Store in a cool, dry place away from direct heat.

Do not use the product if you are allergic to any of its ingredients.

75 AED

PRODUCTS ON SALES

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14% OFFFeatured

Serums, Skin Care

Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

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Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

Original Purec Egyptian Magic Whitening Gold Facial Whitening & Firming Cream, with
Egg-Yolk & L-Glutathione, Dark Spot Corrector, 50gm

30 AED

20% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Cherry Moisturizing Lip Balm 10gm

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Skin Doctor Cherry Moisturizing Lip Balm 10gm

Everyday hydration. Soothes and softens.

Skin Doctor Moisturizing Cherry Lip Balm protects tge lips from harsh weather by moisturizing them intensively. An excellent way to soothe chapped and cracked lips.

How to use :

Apply directly on lips as often as needed. Can be used on its own as moisturizer or applied before color lipstick for smoother and more beautiful finish.

20 AED

20% OFFFeatured

Skin Care, Spot Corrector

Toudy Specific Cream Honey and Curcuma 100g

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Toudy Specific Cream Honey and Curcuma 100g

Experience the therapeutic benefits of Toudy Specific cream Honey and Curcuma. This 100g cream contains a blend of honey and Curcuma to nourish and protect your skin. Formulated to help retain moisture and boost elasticity, it provides long-term hydration and skin care.

40 AED

14% OFFFeatured

Biocos Multi Serum Aloe Vera Hydrating & Brightening Skin Serum with Aloe Vera

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Biocos Multi Serum Aloe Vera Hydrating & Brightening Skin Serum with Aloe Vera

Deep Hydration & Refreshment:Infused with Organic Aloe Vera and Botanical Hyaluronic Acid, our serum delivers intense moisture, leaving your skin soft, smooth, and revitalized all day long.
Anti-Acne & Healing Properties:Featuring Witch Hazel and Green Tea Extract, this anti-acne serum helps prevent breakouts, reduce inflammation, and promote clearer, healthier skin.
Reduces Dark Spots & Scars:A potent blend of Vitamin C, Arbutin, and Gotu Kola Extract diminishes dark spots and scars, enhancing your skin’s natural glow and achieving an even complexion.
Balances Oil Production:Jojoba Oil and Horsetail Extract work together to regulate sebum levels, ensuring your skin stays balanced and hydrated without becoming greasy or dry.
Nourishing & Rejuvenating Formula:Enriched with Vitamin E and Geranium Essential Oil, our serum supports overnight skin rejuvenation, leaving your skin refreshed, radiant, and youthful-looking each morning.

30 AED

11% OFFFeatured

Shower Gel, Skin Care

Paw Paw Clarifying Shower Gel Papaya Extract 500ml

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Highlights:

Paw Paw Clarifying Shower Gel Papaya Extract 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

40 AED

5% OFFFeatured

COSRX Hydrium Watery Toner 150ml

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COSRX Hydrium Watery Toner 150ml

Moisture toner with vitamin B5 and hyaluronic acid which makes your skin more dewy with full of hydration. Not only it’s moisturizing toner but also it’s the foundation of skin health recovering skincare step.

BENEFITS

Form a moisture barrier
• Optimize the balance of damaged skin

90 AED

9% OFFFeatured

EOS Shea Better Body Lotion Pomegranate Raspberry 473ml

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EOS Shea Better Body Lotion Pomegranate Raspberry 473ml

The eos Shea Better Body Lotion in Pomegranate Raspberry is a luxurious moisturizer designed to hydrate and nourish your skin while leaving it soft and smooth. With its fruity scent and rich formula, this lotion provides an enjoyable skincare experience.

Enriched with shea butter and natural oils, it delivers intense moisture, helping to combat dryness and keep your skin feeling supple.

Moisturizes and softens the skin.
Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
hypoallergenic.
Made for sensitive skin.
not tested on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Caprylic/Capric Triglyceride, Cetyl Alcohol, Isopropyl Palmitate, Dicaprylyl Carbonate, Glyceryl Stearate SE, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Helianthus Annuus (Sunflower) Seed Oil, Punica Granatum Extract, Rubus Idaeus (Raspberry) Leaf Extract, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Stearic Acid, Dimethiconol, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Hexyl Cinnamal, Linalool, Butylphenyl Methylpropional, Limonene, Citronellol, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citral.

150 AED

20% OFFFeatured

Conditioner, Hair Care

Every Strand Naturally Silver Toning Conditioner 399ml

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Every Strand Naturally Silver Toning Conditioner 399ml

Why I need it: Naturally Silver Toning Conditioner helps protect against breakage, frizz, and color fading from the elements.
What it is: A carefully crafted formula to deeply moisturize your hair, while enhancing and toning its color with Sweet Violet and Iris Extracts.
How to use it: Use after Naturally Silver Conditioning Shampoo, or as a stand-alone conditioner for non-wash day. Apply a generous amount from roots to end and gently work through hair. Leave on for 1 -2 minutes before rinsing thoroughly.

60 AED

10% OFFFeatured

Silky Cool Date & Milk Face & Body Scrub 500ml

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Silky Cool Date & Milk Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

6% OFFFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

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ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

A gel cleanser specially formulated for dry and sensitive skin. It is enriched with moisturizing ingredients that gently cleanse the skin without causing dryness or irritation. This gel helps maintain the skin’s natural moisture balance, leaving it soft and comfortable after each use.

Features:

Daily cleansing for dry and sensitive skin: Developed for daily use on very dry or sensitive skin, this gel can be used for children and adults.
Gentle and effective formula: Contains gentle cleansing bases and superior moisturizing agents, which maintain the skin’s pH and allow for gentle cleansing without affecting the hydrolipid film.

How to use:

Use to cleanse face and body daily.
In case of contact with eyes, rinse thoroughly with water.

85 AED

GIFT SET

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15% OFFFeatured

Hair Care, Hair Gel & Spray, Hair Styling Products

Cantu Avocado Hydrating Gel 547ml

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Cantu Avocado Hydrating Gel 547ml

Cantu Avocado Hydrating Gel is a moisturizing gel specifically designed for curly hair. This formula contains high-quality avocado extracts and nourishing ingredients to hydrate, define and add bounce to hair.

The hydrating gel helps to moisturize the hair and activate the natural curls. It improves the combability of the hair and gives the curls definition and shine. The hair is soft, smooth and moisturized without weighing it down.

Cantu Avocado Hydrating Gel can be used on damp hair. Take an appropriate amount of the gel and distribute it evenly throughout your curls. Gently scrunch the hair to define the curls and add bounce.

The gel’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on your hair and scalp and is suitable for all types of curly hair.

Pamper your curls with Cantu Avocado Hydrating Gel and enjoy hydrated, defined and healthy curls. Express your natural beauty and let your curls shine in all their glory!

55 AED

14% OFFFeatured

Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

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Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

Enriched with licorice root, provides a water boost for hydrated, dewy, and fresh skin. It helps remove dark spots, while its antioxidant properties protect and nourish your skin.

YC Micellar Face Wash Gel with Licorice Root is specially formulated with natural extracts and soft bead scrub. It helps deeply cleanse your skin, removing impurities while retaining your skin’s natural oil, moisture, and antioxidants. Licorice root improves skin tone to make skin look brighter, removes dark spots, and provides nourishment for soft and radiant skin.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Young & Fresh Beauty Cream 25gm

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Young & Fresh Beauty Cream 25gm

Young & Fresh Beauty Cream contains natural ingredients to moisturize and preserve the principle characteristics of a young and healthy skin. It clears dark spots, nourishes discolored and pigmented skin. Its new and unique formulation with triple whitening complex ensures ease of application, faster absorption and better nourishment to the skin. The cream enhances the complexion, evens out skin tone, imparts a natural glow and reduces the appearance of blemishes.

25 AED

11% OFFFeatured

Hair Care, Hair Cream

Bolony Oxidizing Emulsion Cream Vol 20 (6%) 1000ml

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Bolony Oxidizing Emulsion Cream Vol 20 (6%) 1000ml

Oxidizing emulsion cream with hydrogen peroxide base for developing hair colour.

This high quality hydrogen peroxide based perfumed oxidizing emulsion cream with its rich formulation is easy to apply, gives a compact mixture and ensures uniform and consistent colour results.

How to use:

Mix well the coloring cream and the oxidizing emulsion cream (depending on the mixing ratio required by coloring)/ Part your hair into small sections. Apply the color first to roots and immediately through the length of your hair. Once applied, leave for 25 minutes and rinse well with shampoo.

40 AED

4% OFFFeatured

LightenUp Honey Shea + Honey Sugar Body Scrub 230ml

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LightenUp Honey Shea + Honey Sugar Body Scrub 230ml

Indulge in the luxurious experience of our Shea + Honey Sugar Body Scrub, formulated with all-natural ingredients to nourish and rejuvenate your skin. This perfect blend includes Organic Sunflower Seed Oil, Castor Oil, Shea Butter, and Coconut Oil, working together to create a silky and deeply hydrating scrub. The addition of sugar gently buffs away dead skin cells, revealing radiant and smooth skin.

Directions: Apply a small amount of the scrub to your skin and gently rub it in circular motions. Scrub your skin for no longer than 30 seconds, then rinse off with lukewarm water.

Ingredients: Sugar, Beeswax, Organic Sunflower Seed Oil (Helianthus annuus), Coconut Oil (Cocos nucifera), Shea Butter (Butyrospermum parkii), Castor Oil (Ricinus communis), Olive Oil (Olea europaea), Avocado Oil (Persea gratissima), Wildflower Honey, Soybean Oil (Glycine max), Vitamin E Oil (Tocopherol), Ethylhexylglycerin, Phenoxyethanol.

125 AED

11% OFFFeatured

Lady Diana Herbal Collection Apricot Whitening Scrub 500ml

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Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

25% OFFFeatured

Yong Chin Nano Extra White Brightening & Radiant Skin Soap 130gm

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Yong Chin Nano Extra White Brightening & Radiant Skin Soap 130gm

YC Nano Extra White Soap brightens skin, reduces wrinkles, and enhances radiance for a youthful glow. YC Nano Extra White Soap is specially formulated with herbal extracts and vitamins A, C, and B3. It helps remove impurities, reduce oil, acne, blemishes, and freckles, while exfoliating cells to reduce wrinkles. This soap brightens, radiates, and leaves your skin smoother, softer, and moisturized.

How to use:

Apply YC Nano Extra White Soap on your face & body, rinse off with water. Use twice daily morning and night.

15 AED

22% OFFFeatured

Shower Gel, Skin Care

Cocopulp Lightening Shower Gel 500ml

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Highlights:

Cocopulp Lightening Shower Gel 500ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

35 AED

14% OFFFeatured

Red Fox Lanolin Hair Food 227gm

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Red Fox Bottle O’ Butter Cocoa Butter Moisturizing Lotion 474ml

Red Fox® Bottle O’ Butter Moisturizing Lotion is made with pure cocoa butter, natures perfect moisturizer. It moisturizes deeply and softens deeply. It’s enriched with pure lanolin and super rich but never greasy. Daily use helps relieve tightness and dryness, making your skin look and feel lovelier. It helps protect against wrinkling and lines. It’s also great for use all year round. It relieves chapped skin caused by windburn and it also soothes sunburned skin.

30 AED

25% OFFFeatured

Renew Tomato Extract Whitening Soap 135gm

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Renew Tomato Extract Whitening Soap 135gm

A unique herbal soap which utilizes the extract of tomatoes.Hydrates skin as it contains high levels of lycopene a superb antioxidant which helps to prevent skin damage, making it effective in treating acne and tightening of pores.

15 AED