Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Massage Cream for Stretch Marks 125g

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Palmer’s, Cocoa Butter Formula with Vitamin E, Massage Cream for Stretch Marks 125g

Palmer’s® Massage Cream helps visibly improve skin elasticity and reduce the appearance of stretch marks. Pure Cocoa Butter and Shea Butter, Natural Oils, Collagen, Elastin and Lutein keep skin moisturized and supple for 48 hours allowing skin to stretch more easily. Widely recommended for stretch marks during and after pregnancy or weight fluctuation. This cream concentrate formula is ideal for stretch mark prone areas such as tummy, hips, thighs and bust.

*Based on an 8 week in-home trial by 102 female panelists aged 18 to 49

Suggested use

Apply all over skin, concentrating on stretch mark prone areas such as tummy, hips, thighs and bust. Massage liberally into skin twice daily.

35 AED

7% OFFFeatured

Shower Gel, Skin Care

Purec Pure Egyptian Gold Shower Gel Arbutin & Pearl Powder 1000ml

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Purec Egyptian Gold Shower Gel Arbutin & Pearl Powder 1000ml

Enriched with Milk, Arbutin and Pearl Powder, this shower gel moisturizes your skin to give you a more even skin tone. It lightens your skin complexion to bring you natural fairness and radiant complexion.

HOW TO USE

Squeeze shower gel onto your hand or a washcloth, massage into a rich lather and rinse thoroughly.

65 AED

13% OFFFeatured

Yong Chin Whitening Face Wash with Honey Extract 100ml

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Yong Chin Whitening Face Wash with Honey Extract 100ml

Deep cleanses and gently moiturizes whiles removing impurities.

YC has created a new whitening face wash that combines honey with natural ingredients. This unique formulation aids in deep cleansing and removes impurities from your face while moisturizing your skin. The vitamin complex present in honey helps reduce wrinkles and brighten the skin. Upon washing, you will experience skin that is not only hydrated but also soft, smooth, glowing, and youthful.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

15% OFFFeatured

LightenUp Anti-Aging Cleansing Soap 200g

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LightenUp Anti-Aging Cleansing Soap 200g

Introducing our LightenUp Anti-Aging Cleansing Soap, a luxurious skincare essential enriched with the nourishing power of Argan Oil, Shea Butter, and Vitamin E.

This cleansing bar is specifically designed to condition and calm dry skin, leaving it clean, energized, and naturally radiant. The high concentrations of vitamins and powerful moisturizing antioxidants in Argan Oil and Shea Butter provide exceptional hydration and help rejuvenate your complexion, promoting a clearer and brighter skin tone.

Experience the benefits of this cleansing bar as it gently lifts away impurities, leaving your skin soft, soothed, and noticeably smoother. The superior anti-oxidant properties of Vitamin E work to restore your skin’s natural glow, revealing a healthier and more revitalized appearance.

Directions: Form a rich lather between your hands and apply to your face and body as needed. Gently massage the cleansing bar onto your skin and allow it to dry.

Key Ingredients: Argan Oil, Shea Butter, and Vitamin E.

55 AED

13% OFFFeatured

Aichun Beauty Black Removal Whitening Serum 30ml

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Aichun Beauty Black Removal Whitening Serum 30ml

35 AED

17% OFFFeatured

BERG Advance White Miracle Shea & Cocoa Beauty Cream

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BERG Advance White Miracle Shea & Cocoa Beauty Cream

A rich, comforting moisturizer powered by shea butter and cocoa butter to deeply hydrate, smooth rough texture, and help brighten dull, uneven skin. The creamy, non-greasy formula melts in for lasting softness and a healthy glow. Ideal for dry to normal skin. For external use only.

Key Benefits

Deep nourishment and long-lasting moisture

Helps improve softness and elasticity

Supports a brighter, more even tone

Non-greasy, comfortable under makeup

25 AED

Citrolight Lightening Soap 180g

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Citrolight Lightening Soap 180g

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

15 AED

18% OFFFeatured

Bell Belle Vie Collage Soap Clarifying Exfoliating 670g

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Bell Belle Vie Collage Soap Clarifying Exfoliating 670g

Experience the ultimate skin-transforming power of Belle Vie Collage Soap Clarifying Exfoliating 670g. Our luxurious soap is formulated with natural ingredients that gently exfoliate and clarify your skin while delivering essential nutrients to help nourish and revitalize it. The combination of naturally derived ingredients such as Jojoba Oil, Shea Butter and Lavender Oil work together to deeply cleanse, soothe and soften your skin, leaving it feeling refreshed, hydrated and deeply nourished. Not only does this soap provide deep cleansing and skin conditioning, it also helps to gently remove dirt, oil and makeup residue to reveal a brighter, more radiant complexion. Enjoy the refreshing aroma of natural essential oils in every wash and transform your skin with Belle Vie Collage Soap Clarifying Exfoliating 670g!

45 AED

10% OFFFeatured

Silky Cool Blackberry Facial Mud Mask 500ml

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Silky Cool Blackberry Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

12% OFFFeatured

Creams, Moisturizers, Skin Care

Neutrogena Norwegian Cracked Heel Repair Foot Cream 50ml

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Neutrogena Norwegian Cracked Heel Repair Foot Cream 50ml

Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream has a concentrated formula that intensely moisturizes and soothes dry, damaged, and cracked feet skin. Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream has a unique formula that combines panthenol, known for its powerful soothing action, and glycerin, which helps restore the skin’s natural moisture. Clinically proven to deliver results from the 1st day, Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream provides noticeable softer, smoother, and more comfortable skin. Its nourishing texture is non-greasy and easily absorbed. Get visibly softer, smoother feet with Neutrogena Norwegian Formula Cracked Heel Intense Repair Foot Cream

Ingredients:

Glycerin, Aqua, Paraffinum Liquidum, Cetearyl Alcohol, Cyclopentasiloxane, Cera Microcristallina, Dimethicone, Paraffin, Panthenol, Sodium Hyaluronate, Allantoin, Bisabolol, Tocopheryl Linoleate, Palmitic Acid, Stearic Acid, Sodium Cetearyl Sulfate, Sodium Sulfate, Dilauryl Thiodipropionate, Methylparaben, Propylparaben, Parfum

How to use:

Apply the cream at least twice a day on the cracked and damaged area of your feet.

75 AED

PRODUCTS ON SALES

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8% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Hair Mixed Fruit Treatment Cream 1500ml

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Skin Doctor Hair Mixed Fruit Treatment Cream 1500ml

Extreme shine, manageability and natural vitality to hair.

Skin Doctor Hair Mixed Fruit Hair Treatment Cream gives extreme shine and manageability to hair. Offers a light fruity scent and healthy radiance. Gently purifies and moisturizes hair to enhance volume from root to tip.

How to use:

Apply generous amount of cream on wet hair strands, concentrating more on the ends and leave for 3-5 minutes then rinse well with water.

55 AED

17% OFFFeatured

Arena Gold Xmark Beauty Cream

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Highlights:

Arena Gold Xmark Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold X-mark beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

14% OFFFeatured

Terminator Super Lightening Exfoliating Soap 200gm

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Terminator Super Lightening Exfoliating Soap 200gm

Terminator lightening soap with snail slime rejuvenates the skin, beautifies the complexion, reduces stretch marks, even old ones, or prevents them (preventive), treats acne and scars, helps healing and gives 3 shades.

How to use :

Use all over the body and especially on areas of skin with imperfections, massaging until completely absorbed.

30 AED

13% OFFFeatured

Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

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Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

Amino Glow injection super whitening body lotion uniquely combines super active whitening agents (glutathione and kojic acid) to effectively eliminate skin hyperpigmentation faster, keep your skin moisturised all day long while keeping dryness at bay.

Reveal a radiant, even-toned complexion with Amino Glow Injection Super Whitening Body Lotion, a 500 ml powerhouse expertly formulated to deliver visible results in hydration, luminosity, and pigmentation correction. Packed with 200,000 mg glutathione—a potent antioxidant—and kojic acid, this lotion works faster than typical brighteners to reduce melanin formation and fade stubborn dark patches.

Its lightweight, fast-absorbing texture ensures deep hydration without greasiness, while the built-in broad-spectrum SPF 50 protects against UV damage and maintains brightening results. Whether used on the face, body, or sensitive areas prone to darkening, it delivers fuller coverage and moisture that lasts all day.

Benefits
Supercharged skin whitening: High-level glutathione and kojic acid combo works to lighten skin and reduce pigmentation faster
Brightness with defense: SPF 50 protects against sun-induced dark spots, preserving your glow
Long-lasting hydration: Emollient-rich yet non-greasy formula keeps skin smooth and elastic throughout the day
Even skin tone & clarity: Helps eliminate hyperpigmentation and dark patches on elbows, knees, and underarms
Safe for daily use: Formulated for everyday application, supporting consistent care routines

How to Use
Apply generously on clean, dry skin after showering.
Massage gently until fully absorbed.
Use daily, morning and night.
Reapply sunscreen during the day to protect brightened skin.

175 AED

11% OFFFeatured

Some By Mi Truecica Mineral Calming Tone-Up Suncream SPF 50+ 50ml

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Some By Mi Truecica Mineral Calming Tone-Up Suncream SPF 50+ 50ml

Cream soothing skin and protecting it from the sun by a factor of 50, protecting it from 100% ultraviolet radiation.

Very suitable for all skin types and is the best sunscreen cream for oily skin, mixed skin and acne-prone skin, opens skin tone.

It keeps skin smooth and protects it from irritations from moisture and atmospheric heat.

Waterproof and sweatproof to protect skin for longer, gives skin a refreshing feeling and leaves no white trace on it.

Sunscreen cream with triple effect, sun protection, skin lightening and wrinkle protection.
High effectiveness in lightening and standardizing skin tone.
Enhances skin elasticity and maintains deep moisture of cells.
The formula is free from chemicals, colors, industrial fragrances, parabens, sulfates, alcohol that may irritate the skin.
The cream is transparent non-greasy, fast-absorbing.
Suitable for all skin types and skin exposed to acne.
Fragrance-free.
Colored-free.

Ingredients:

Trusica Compound 8.37%
Oxide Zinc
Cactus extract
10000 ppm troisica to soothe irritated skin and strengthen skin barrier.
10000 ppm of skin-soothing tea tree leaves.
Free of 20 essentially skin irritation ingredients depending on the dermatologist test.

80 AED

14% OFFFeatured

Ujooba Fairness Night Cream 50gm

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Ujooba Fairness Night Cream 50gm

Fades Wrinkles | Deep Hydration | Overnight Repair

Wake up to beautiful, glowing skin every morning with Ujooba Glowing Night Cream.
Formulated with Colla Boost Complex and Active Hydration, this rich cream deeply nourishes your skin overnight to reduce fine lines, restore elasticity, and enhance radiance. It’s your perfect nightly companion for youthful, refreshed skin.

✨ Key Benefits

Reduces Wrinkles & Fine Lines: Smooths skin texture and boosts elasticity.
Deep Moisturization: Hydrates deeply to prevent dryness and dullness.
Collagen Boosting Formula: Promotes firmer, plumper skin while you sleep.
Restores Natural Glow: Revives tired skin, giving you a fresh morning look.
Soft & Luxurious Texture: Non-sticky cream that melts easily into your skin.

30 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Coconut Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Coconut Oil Essential Oils for Brightening and Moisturising 118ml

Coconut Oil: contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

35 AED

22% OFFFeatured

Glutathione Injection Gluta Extreme Whitening Milk, 400ml

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Glutathione Injection Gluta Extreme Whitening Milk, 400ml

35 AED

29% OFFFeatured

Creams, Personal Care, Skin Care

Valera Massage Cream Abdominos 300gm

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Valera Massage Cream Abdominos 300gm

25 AED

9% OFFFeatured

Pure White Gold Glowing Lightening Lotion 400ml

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Pure White Gold Glowing Lightening Lotion 400ml

Pure white gold glowing lotion Pure White Gold Glowing is concentrated with 6 precious vegetal oils {Argan, Macadamia, Hazelnut, Carrot, Sweet Almond and Camellia} combines active ingredients enriched with plant extracts and antioxidant properties of vitamin E. To Brighten your body

50 AED

GIFT SET

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11% OFFFeatured

Lotion, Skin Care

Zero Tache Lightening Lotion with Egg Yolk 500ml

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Zero Tache Lightening Lotion with Egg Yolk 500ml

Zero stop concentrated with vitamin E and egg yolk is a complex designed to clarify moisturize and cleans your complexion. Rich and fruit acid preserves your capital youth softened your skin refreshed and make it so much more radiant. Its whiten dark area of the skin.

Its contain sunscreen agents

Zero spot clarifying and whitening lotion is a highly advanced natural formula to designed to intensively and automatically whiten the dark areas of the skin, the lotion is a combination of lightening active ingredients with the antioxidiate properties of vitamin E, it’s even out, brightens and even whiten the complexion whilst fighting pigments problems.its also serves as a sun fighter as it’s contains sunscreen agents

The egg yolk is composed mainly of water and fat which makes it an excellent water binding agent that can lock moisture in your skin cells keeping the skin soft and supple. Minerals from vitamin E is most advisable in cosmetology. It works perfectly on cell by regenerating ; mixed with carrot it gives you a clear and even skin tone.

85 AED

10% OFFFeatured

A Bonne Milk Lightening Lotion with Collagen Pump 500ml

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A Bonne Milk Lightening Lotion with Collagen Pump 500ml

This concentrated milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisture, eliminates skin dryness and restores lasting radiance.

* Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

✔Moisturizing & Whitening

✔ 3X Whitening Soft & Smooth

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

45 AED

8% OFFFeatured

Joji Secret Young Orange & Lime Silky Whipp Bubble Soap 100gm

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Joji Secret Young Orange & Lime Silky Whipp Bubble Soap 100gm

23 AED

20% OFFFeatured

Mekako Ad Hoc 15 Plus Exfoliating Soap 200gm

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Mekako Ad Hoc 15 Plus Exfoliating Soap 200gm

Suitable for all skin types.

Plant-based soap enriched with softening glycerin, exfoliating apricot powder and unifying niacinamide.

It cleanses, brightens and softens the skin.

Exfoliation instantly illuminates the skin, which becomes smoother and more radiant with each use, and optimizes the results of your beauty treatments (serum, cream, etc.).

20 AED

17% OFFFeatured

Luna Beauty Cream 30gm

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Luna Beauty Cream 30gm

Our invigorating formula of LUNA Beauty Cream targets 100% of toxin for healthy looking skin, regarding deep down to decongest pores while it helps preserve skin’s essential moisture. The result? A healthy-looking complexion and skin that’s beyond soft.

25 AED

12% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment, Hair Treatment

Olaplex No.5P Blond Toning Conditioner 250ml

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Olaplex No.5P Blond Toning Conditioner 250ml

This nourishing conditioner provides even hydration, shine, and moisture from roots to ends, detangling fragile blonde hair and smoothing it without weighing down the roots as some conditioners do.

The only purple conditioner that works with the patented OLAPLEX Bond Building Technology to strengthen blonde and white hair bonds and improve its health.

Clinically proven that Balm No. 5B smooths and strengthens hair, and reduces copper tones after one use.

150 AED

9% OFFFeatured

Shower Gel, Skin Care

Pretty White Clarifying Shower Gel 500ml

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Highlights:

Pretty White Clarifying Shower Gel 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

50 AED

17% OFFFeatured

Lemon Glow Dark Spot Corrector 50gm

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Lemon Glow Dark Spot Corrector 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Dark Spot Corrector is a targeted treatment formulated to help visibly reduce the appearance of stubborn dark spots, post-acne marks, and areas of uneven skin tone. Enriched with brightening ingredients, it helps improve the appearance of discoloration while promoting a clearer, more even-looking complexion.

Its concentrated formula is designed for use on areas of discoloration such as dark spots, acne marks, elbows, knees, knuckles, and other uneven areas. With continued use, skin appears brighter, smoother, and more even-toned, revealing a naturally radiant complexion.

125 AED

7% OFFFeatured

AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

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AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

Axis-Y Complete No-Stress Physical Sunscreen is designed to protect sensitive, problem skin with its 50ml formulation.

Mugwort-infused sunscreen with 2% Niacinamide and Squalane defends skin from UVA and UVB radiation while imparting calming benefits to sensitive complexions.

An improved essence-gel texture is achieved with the addition of hyaluronic acid for further hydration, while herbal fragrances are removed.

130 AED

8% OFFFeatured

Advanced Clinicals Vitamin C + Ferulic Acid Brightening Face Toner 237ml

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Advanced Clinicals Vitamin C + Ferulic Acid Brightening Face Toner 237ml

C-Glow Toner with Vitamin C + Ferulic Acid is enriched with pure Roswater and Peptides for a refreshing antioxidant glow. Vitamin C naturally blocks the production of dark, uneven pigment that causes blotchy skin tones. This lightweight spray features Rosewater and Peptides and can be used anytime day or night to provide a bright, luminous finish to skin.

120 AED