Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Sunscreen

Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

Rated 0 out of 5

(0)

Highlights:

Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

Brightens and Evens Skin Tone: The Vitamin C Face Wash, Multi Serum, and Belle Visage Cream work together to fade dark spots and hyperpigmentation, providing a brighter, more even complexion.
Hydrates and Plumps Skin: Hyaluronic Acid and Aloe Vera in these products deeply hydrate the skin, ensuring it stays moisturized, soft, and smooth throughout the day.
Fights Signs of Aging: With the power of Vitamin C, Niacinamide, and Collagen, these products stimulate collagen production, reducing the appearance of fine lines and wrinkles for a firmer, youthful look.
Antioxidant Protection: Green Tea Extract and Vitamin C provide antioxidant protection, helping your skin defend against environmental stressors and free radical damage.

65 AED

10% OFFFeatured

Pretty Cowry Papaya Scrub 350ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Papaya Scrub 350ml

Apply scrub on face and body as required.

Gently message the areas with fingers and be extra careful with rough skin parts.

Rinse your face and body thoroughly.

45 AED

11% OFFFeatured

Shower Gel, Skin Care

A Bonne Milk Power Lightening Lotion with Collagen 300ml

Rated 0 out of 5

(0)

Highlights:

A Bonne Milk Power Lightening Lotion with Collagen 300ml

This concentrate milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisturizes, eliminates skin dryness and restores lasting radiance.

* Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

40 AED

7% OFFFeatured

Fair & White So White Exfoliating Soap 200gm

Rated 0 out of 5

(0)

Highlights:

Fair & White So White Exfoliating Soap 200gm

A smooth foam, a heady fragrance, and exfoliating micro-balls… this soap rubs, and eliminates dead melanin-loaded cells, and impurities. Your skin is more even, revitalized, and radiant.

65 AED

10% OFF

PrettyBe Facial Scrub Gold 500ml

Rated 0 out of 5

(0)

Highlights:

PrettyBe Facial Scrub Gold 500ml

45 AED

17% OFFFeatured

Roll On, Shower Gel, Skin Care, Fragrances

Fair & White Exclusive Brightening Shower Gel Pomegranate and Melon extracts 250ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Exclusive Brightening Shower Gel Pomegranate and Melon extracts 250ml

Exclusive invigorating Shower Gel with a delicate texture with Melon and Pomegranate extracts delivers a fine, rich foam which gently cleanses the skin. Its glamorous and sensual fragrance offers a feeling of well-being and freshness which lasts all day long.

25 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Whitening Beauty Cream 5 in 1 Pack

Rated 0 out of 5

(0)

Highlights:

Ambar Whitening Beauty Cream 5 in 1 Pack

Beauty Cream – Moisturizes, nourishes and enhances your glow

Whitening Soap – Gently cleanses while brightening your complexion
Whitening Serum – Fades dark spots, other skin’s imprefection and evens out skin tone
Anti-Acne Serum – Targets breakouts and soothes irritated skin
Glutathione Capsules – Powerful antioxidant support for radiant, healthy skin from within

30 AED

15% OFFFeatured

Oils & Moisturizer, Skin Care

Veetgold Frozen Collagen 2 in 1 Body Oil 1000ml

Rated 0 out of 5

(0)

Highlights:

Veetgold Frozen Collagen 2 in 1 Body Oil 1000ml

Veetgold – Frozen Collagen 2 in 1 Body Oil is rich in minerals, protein and various vitamins. It is a vegetable oil with excellent skin care and moisturizing effect, suitable for all skin types.

[Ingredients Vitamin C Daucus carota sativa (carrot) seed oil, hydrogenated sweet almond oil, sweet almond oil wheat germ oil, simmondsia chinensis (jojoba) seed oil, kojic acid, glutathione.

How to use: After cleansing, apply proper amount onto the palm of your hand and apply it to the face, neck, back, hands and feet for a soothing massage until the skin is absorbed

Warning: external supplies can not be taken orally; do not use sensitive skin; store in a cool dry place.

85 AED

3% OFFFeatured

Lait Asian Secret Vitamin C ,Licorice Root Extract and Hyalutonic Acid Strong Whitening Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Lait Asian Secret Vitamin C ,Licorice Root Extract and Hyalutonic Acid Strong Whitening Lotion 500ml

195 AED

17% OFFFeatured

RDL PlantCenta Whitening Soap 135g

Rated 0 out of 5

(0)

Highlights:

RDL PlantCenta Whitening Soap 135g

RDL PlantCenta anti-aging soap is especially formulated to decrease the visible signs of skin aging. It contains plant extracts which detoxify the skin against harmful elements from the environment. It is also formulated with alpha hydroxyl acids to rejuvenate the skin keeping it young and healthy.

25 AED

PRODUCTS ON SALES

View All

8% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Zinc – 4 Bottles x 60 Gummies

Rated 0 out of 5

(0)

Highlights:

Dr. Pinoca Glutathione With Me 10X Booster Organic Gummies

Elevate your beauty and wellness routine with Dr. Pinoca Glutathione With Me 10X Booster, a premium blend of 4-in-1 organic gummies designed to nourish your skin from within while supporting your overall health. These delicious, chewable gummies combine powerful active ingredients like glutathione, niacinamide, plant-based collagen, and Vitamin C—targeting skin brightness, hydration, and immune function in one easy-to-take supplement.

Formulated with a comprehensive selection of essential vitamins and nutrients, each gummy includes Vitamins C, D, E, B6, B12, riboflavin, folate (L-methylfolate calcium), biotin, zinc (as zinc citrate), pantothenic acid (as calcium D-pantothenate), and omega-3 fatty acids from chia seed extract. This potent blend helps combat signs of aging, boost collagen production, and stimulate cell regeneration for youthful, glowing skin.

Perfect for daily skincare and wellness maintenance, these gummies are free from unpleasant aftertaste and are gentle on the stomach—making them a convenient alternative to pills or powders.

Key Benefits:

Brightens skin tone with active whitening ingredients (glutathione, niacinamide, and vitamin C)
Promotes youthful, radiant, and moisturized skin
Fades dark spots, acne scars, and reduces pigmentation
Provides antioxidant protection and helps regenerate skin cells
Supports healthy hair, nails, and overall skin structure
Helps minimize wrinkles and fine lines
Boosts immunity and general well-being

How to Use:
Chew 1 to 2 gummies twice a day. Ensure each gummy is chewed thoroughly before swallowing. No water required and no bitter taste—just a fruity, enjoyable experience.

Dr. Pinoca Glutathione With Me 10X Booster Gummies offer a fun, flavorful, and effective way to support your beauty and health goals—radiance and wellness in every bite.

240 AED

3% OFFFeatured

Difeel Peppermint Scalp Care Hair Oil 2.5, 210ml

Rated 0 out of 5

(0)

Highlights:

Difeel Peppermint Scalp Care Hair Oil 2.5, 210ml

Difeel Peppermint Scalp Care Hair Oils provide immediate and long lasting benefits to the hair and skin.

Our premium hair oil formulas give your hair the comfort and nourishment it deserves. It helps fight dry, flaky scalp.

Peppermint hair oil cools and refreshes, leaving hair shiny and soft. These unique restorative hair oils moisturize and nourish to help keep hair and scalp healthy.

Our hair oils have No Petroleum, No Alcohol, No Mineral Oil and No Preservatives

195 AED

14% OFFFeatured

Silky Cool Face & Body Gel Gold Scrub 350ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Exfoliating Gold Face & Body Scrub 500ml

30 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Argan 1000ml

Rated 0 out of 5

(0)

Highlights:

ActiveX Hot Oil Hair Cream Argan 1000ml

Nourish and smooth your hair with ActiveX Hot Oil Hair Cream 1000 Ml – Argan. This luxurious formula, enriched with argan oil, deeply nourishes and replenishes your hair, leaving it silky-smooth and frizz-free. Experience the transformative effects as the cream tames unruly hair, adds shine, and promotes overall hair health. Embrace the power of ActiveX Hot Oil Hair Cream – Argan for beautiful, manageable locks.

40 AED

18% OFFFeatured

Shower Gel, Skin Care

Mekako Carrot 15Plus Shower Gel 510ml

Rated 0 out of 5

(0)

Highlights:

Mekako Carrot 15Plus Shower Gel 510ml

Micro scrubbing shower gel to deeply clean and exfoliate the skin.

The action of CARROT OIL promotes a brighter, elastic, radiant, smoother, toned and young skin.

The WAX MICRO GRANULES gently remove dead cells present on skin surface, thus revealing extreme softness and luminosity.

Sweet and delightful fragrance.

70 AED

8% OFFFeatured

Fair Lady Moisturizing & Whitening Body Lotion UV Protection 700ml

Rated 0 out of 5

(0)

Highlights:

Fair Lady Moisturizing & Whitening Body Lotion UV Protection 700ml

Fairlyde is a complete lotion that provides deep hydration and skin lightening with effective protection from UV damage. It contains natural ingredients that work to lighten the skin safely, with a light and easily absorbed formula that does not leave a greasy effect. It gives the skin a healthy and radiant appearance thanks to its nourishing and moisturizing elements, making it suitable for daily use.

Benefits and features:

Deep hydration that lasts all day, keeping the skin soft.
Natural lightening thanks to safe whitening ingredients.
UV protection to prevent pigmentation caused by the sun.
Enhances skin elasticity and maintains its vitality.
Light and non-greasy formula, easy to absorb.
Suitable for all skin types, including sensitive skin.
Economical package provides long-term use.

How to use:

Use daily after showering or as needed.

Apply an appropriate amount of lotion to dry, clean skin.

Gently massage the lotion in circular motions until completely absorbed by the skin.

For best results, it is preferable to use it regularly in the morning and evening.

60 AED

11% OFFFeatured

Cocopulp Lightening Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Cocopulp Lightening Lotion 500ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots.Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 8.35 Light Chocolate Blond 100ml

Rated 0 out of 5

(0)

Highlights:

Bolony Hair Color Cream 8.35 Light Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

15% OFFFeatured

White Express Cream 15 Days with Aloe Vera 500ml

Rated 0 out of 5

(0)

Highlights:

White Express Cream 15 Days with Aloe Vera 500ml

White Express Fairer-Skin in 15 days, ultra-effective, creamy, silky and radiant cream combines the effects of the phytoactive lightening complex with those of spherulites to effectively combat skin aging. Wrinkles and fine lines are less visible. Brown spots fade and the complexion is refined. Day after day, your complexion becomes brighter and clearer.

High activity, creamy, silky cream, radiance combines the action of phyto-lightening complex with that of vitamin C for spherulite skin effectively fighting against aging.

Lines and wrinkles are less apparent.

55 AED

13% OFFFeatured

Difeel Batana Premium Hair Oil 237ml

Rated 0 out of 5

(0)

Highlights:

Difeel Batana Premium Hair Oil 237ml

Elevate your hair care routine with Difeel Premium Hair Oil, expertly crafted to restore vitality and shine to damaged hair.

This luxurious oil is enriched with a nourishing blend of strengthening ingredients that help repair breakage, encourage healthy hair growth, and revive lackluster strands. Lightweight yet deeply moisturizing, it smooths frizz, seals split ends, and enhances your hair’s natural radiance without weighing it down.

Perfect for all hair types in need of a restorative boost, this premium formula leaves your hair soft, strong, and beautifully resilient.

Helps restore and repair damaged, brittle hair
Promotes healthier, stronger hair growth
Revives natural shine and enhances radiance
Smooths frizz and seals split ends
Lightweight formula won’t weigh hair down
Deeply nourishes and hydrates all hair types
Made in the USA with high-quality ingredients

HOW TO USE
Hair Oil should be applied 2 times a week overnight or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

175 AED

GIFT SET

View All

29% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Beeswax Cire Dabeille 113gm

Rated 0 out of 5

(0)

Highlights:

Royal Beeswax Cire Dabeille 113gm

Royal Bees Wax combines Lanolin, essential oils and 100% pure beeswax to offer the ultimate hair treatment. It protects the hair and scalp. Terrific for pressing, curling, braids & dreadlocks.

25 AED

11% OFFFeatured

Bar Soap, Creams, Face Cream, Skin Care, Spot Corrector

Sandal Whitening Soap & Cream 120gm

Rated 0 out of 5

(0)

Highlights:

Sandal Whitening Soap & Cream 120gm

Sandal Whitening Soap & Cream is a perfect skincare duo infused with the natural goodness of sandalwood. This combination helps lighten dark spots, enhance skin radiance, and maintain a smooth, glowing complexion. The soap deeply cleanses impurities, while the cream nourishes and brightens your skin, leaving it soft and refreshed all day.

40 AED

10% OFFFeatured

Clere Repairing Body Lotion with Vanilla Honey 400ml

Rated 0 out of 5

(0)

Highlights:

Clere Nourishing Body Lotion with Tropical Fruits 400ml

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Enriched with moisturizing glycerin and nourishing multivitamin serum for glowing skin.

Available in four refreshing fragrances.
Enriched with the scent of tropical fruits.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

17% OFFFeatured

Extreme Glow Strong Lightening Treatment Cream 50gm

Rated 0 out of 5

(0)

Highlights:

Extreme Glow Strong Lightening Treatment Cream 50gm

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Beauty Cream combines Valerian Root Extract, Licorice Extract, and Vitamin C in a rich, nourishing formula designed to deliver advanced lightening benefits while helping promote a brighter, more even-looking complexion. Retinyl helps refine skin texture, leaving skin looking smoother and more radiant.

Enriched with moisturizing botanicals and skin-conditioning ingredients, it provides long-lasting hydration while helping improve the appearance of uneven skin tone. The rich cream creates a protective moisture barrier to help keep skin soft, smooth, and comfortable throughout the day. With continued use, skin appears visibly lighter, clearer, more even-toned, and naturally radiant.

125 AED

8% OFFFeatured

Cococare Shea Butter Cream 425gm

Rated 0 out of 5

(0)

Highlights:

Cococare Shea Butter Cream 425gm

Shea Butter Cream gives your skin complete nourishment and superior protection.

This cream is delicately formulated with natural shea butter to help treat dryness.

Evens skin tone and maintains its natural color Organic Suitable for dry and sensitive skin.

Give your skin the hydration, vitality, and freshness it deserves.

120 AED

5% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Mitchell Organic Organic Extract Turmeric Blooming Oil With Papaya Extract 30ml

Rated 0 out of 5

(0)

Highlights:

Mitchell Organic Organic Extract Turmeric Blooming Oil With Papaya Extract 30ml

Our Turmeric Blooming Oil is a luxurious and nourishing body oil specifically formulated to promote a healthier skin appearance. It helps brighten skins complexion and reduce appearance of dark spots.

Ingredients: Organic Sunflower Oil, Jojoba Oil, Papaya Extract, Turmeric,
Vitamin E.

Directions: Apply on dry, cleansed skin as needed.

Warnings: For external use only. Avoid contact with eyes

95 AED

15% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Shea Moisture 100% Virgin Coconut Oil Leave in Treatment 227ml

Rated 0 out of 5

(0)

Highlights:

Shea Moisture 100% Virgin Coconut Oil Leave in Treatment 227ml

Soften your tresses and improve manageability with this lightweight, leave-in treatment—an ultra-nourishing, restorative blend of 100% Virgin Coconut Oil, creamy Coconut Milk, Acacia Senegal, and Fair Trade Shea Butter that helps to rehydrate hair and detangle while reducing frizz

The best part? As heavenly and delicious as it sounds, your mane will be wrapped in a light coastal coconut aroma for days. Did we mention is great for all hair types?

55 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Naturally Moisturizing Rose Kiss Lip Balm 4.5gm

Rated 0 out of 5

(0)

Highlights:

Lady Diana Naturally Moisturizing Rose Kiss Lip Balm 4.5gm

Lady Diana active care lip balm gives you a soft shine. Choose from our range of irresistible options and treat your lips to a burst of flavor and color

15 AED

8% OFFFeatured

EOS Shea Better Cashmere Pomegranate Raspberry Body Wash 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Pomegranate Raspberry Body Wash 473ml

Rated 0 out of 5

(0)

Highlights:

EOS Shea Better Cashmere Pomegranate Raspberry Body Wash 473ml

Cashmere smooth skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Pomegranate Raspberry

Sweet pomegranate, tart raspberries & lotus blossom

say hello to …

Caring clean
Healthy-looking skin
Velvety-soft skin

say goodbye to …

harsh formulas
dryness, stripping
tight skin
sticky residue

Suggested use

Lather up & glow up your everything shower. Layer on some smooth with Pomegranate Raspberry Body Lotion for 10/10 soft skin.

Other ingredients

Water, sodium c14-16 olefin sulfonate, glycerin, sodium laureth sulfate, cocamidopropyl betaine, fragrance/parfum, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, helianthus annuus (sunflower) seed oil, cetyl alcohol, lauramide mipa, glycol distearate, guar hydroxypropyltrimonium chloride, phenoxyethanol, ethylhexylglycerin, disodium edta, sodium chloride, sodium bicarbonate, sodium benzoate, sodium citrate, peg-150 pentaerythrityl tetrastearate, acrylates copolymer, polysorbate 20, tocopheryl acetate, citric acid, benzyl benzoate, geranyl acetate, hexyl cinnamal.

Made in USA with global materials.

110 AED

13% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Kids & Baby Care

Aussie Miracle Curls Refresher Spray Gel 170ml

Rated 0 out of 5

(0)

Highlights:

Aussie Miracle Curls Refresher Spray Gel 170ml

HOLD THE CURL. So you were blessed with coils, but also the frizz that comes with them? No worries! Tame your mane, not your style, with Aussie Miracle Curls Curl Refresher Spray Gel. Silicone free and infused with coconut and jojoba oil, this spray gel holds your curls in place while eliminating frizz for that bounce, definition and oo-la-la-ness your locks deserve.

65 AED