Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cleansers, Serums, Skin Care

CeraVe Foaming Facial Cleanser 87ml

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CeraVe Foaming Facial Cleanser 87ml

A foaming facial cleanser is ideal for removing excess oil, dirt and makeup but it’s important to choose a formula that won’t disrupt the skin’s natural protective barrier. It’s also beneficial to choose a gentle cleanser with ingredients that help maintain moisture balance. CeraVe Foaming Facial Cleanser features ceramides hyaluronic acid and niacinamide to help reinforce the skin’s barrier, attract hydration and soothe the skin.

65 AED

7% OFFFeatured

Dr Meinaier Orange Vitamin C Whitening Sugar Scrub 650gm

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Dr Meinaier Orange Vitamin C Whitening Sugar Scrub 650gm

Dr Meinaier Vitamin C Sugar Scrub effectively polishes away dead skin while helping to boost circulation to the skin surface. This exfoliating body scrub removes dull, dry skin to reveal glowing, soft, smooth skin.

65 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

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Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

Protection from harmful Sunrays. Moisturises and softens. Lightens, brightens and glows.

Clear sunburn, dark spots. Smoothens and even skin tones

40 AED

14% OFFFeatured

Silky Cool Fruits Face & Body Scrub 300ml

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Silky Cool Fruits Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

13% OFFFeatured

Donkey Milk Face Wash Pink 150ml

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Donkey Milk Face Wash Pink 150ml

The Donkey Milk Face Wash, a gentle yet effective cleanser that revitalizes and rejuvenates your skin. Infused with the nourishing properties of donkey milk, this face wash is rich in natural Vitamin E and Collagen, providing deep cleansing, gentle exfoliation, and soothing repair. It’s designed to leave your skin feeling refreshed, smooth, and hydrated.

Key Benefits:

Deep Cleansing: Effectively removes dirt, impurities, and makeup without stripping the skin’s natural oils.
Gentle Exfoliation: Uncovers a brighter, smoother complexion by removing dead skin cells.
Soothes and Repairs: Calms irritated skin and promotes healing, perfect for sensitive or stressed skin.
Hydrates and Moisturizes: Leaves skin feeling soft, nourished, and hydrated without any dryness.
Brightens Skin Tone: Improves overall skin tone and helps reduce the appearance of dark spots or uneven pigmentation.
Clears and Dredges Pores: Helps clear clogged pores, reducing their size for a smoother, more refined appearance.

Features:

Donkey Milk: Rich in essential vitamins and minerals that nourish and repair skin, promoting a healthy glow.
Natural Vitamin E and Collagen: Known for their antioxidant properties, they help hydrate, firm, and repair the skin.
Gentle Formula: Ideal for daily use, suitable for all skin types, including sensitive skin.
Fragrance-Free: Designed for sensitive skin, it is non-irritating and gentle.

35 AED

4% OFFFeatured

Tocobo Bifida Biome Essence 50ml

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Tocobo Bifida Biome Essence 50ml

A hydrating, plumping and brightening essence.

Formulated to hydrate and regenerate skin, the microbiome-friendly Bifida Biome Essence from TOCOBO encourages strong and healthy skin while plumping and brightening your complexion at the same time. With a thin and lightweight texture, this formula relies on 45% bifida biome to soothe skin sensitivities as well as key probiotics to improve skin’s elasticity and add in much-needed hydration. Working in sync, these effective ingredients help to reinforce the skin barrier and protect your skin from any environmental damage – which is often the main cause of skin concerns like redness, breakouts, wrinkles and dryness. Win-win!

125 AED

7% OFFFeatured

Kamill Hand & Nail Cream With & Sandalwood Extract 75ml

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Kamill Hand & Nail Cream With & Sandalwood Extract 75ml

The nourishing Chamomile Hand and Nail Cream White Musk, suitable for all skin types, provides intensive moisture and supports skin regeneration. Sandalwood also has a soothing effect on dry skin. The hand cream contains organic chamomile from certified organic farming and sandalwood extract.

Sandalwood extract soothes the skin with its anti-inflammatory and moisturizing properties, while also providing a warm, woody scent.

65 AED

10% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Goat Milk Whitening Body Wash 1000ml

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Skin Doctor Dark Spot Remover Soap 90gm

Helps visibly lighten sensitive skin gradually and remove dark spots on top of cleansing.

The essential Dark Spot Remover Soap helps visibly lighten sensitive skin gradually and gently with safe, naturally derived skin whitening ingredients. It stimulates natural balance of skin cells to cleanse away the appearances of unpleasant dark spots or dull surface cells and moisturizes for sheer, lively and youthful skin.

How to use:

Apply onto wet skin on desired areas. Massage for a few minutes and then rinse off. Use twice daily, morning and night.

45 AED

22% OFFFeatured

Creams, Sunscreen, Skin Care

Alattar Herbal SPF 60 Sun Block Cream Broad Spectrum UVA & UVB Protection

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Highlights:

Alattar Herbal SPF 60 Sun Block Cream Broad Spectrum UVA & UVB Protection

Highlights

High SPF 60 Protection: Delivers robust and reliable sun protection with SPF 60, effectively shielding the skin from intense solar exposure and damage.
Broad Spectrum Defense: Formulated with advanced filters to provide comprehensive coverage against both UVA (aging) and UVB (burning) rays.
Skin Brightening Formula: Works to lighten and visibly brighten the skin tone, contributing to a more radiant and even complexion while protecting from the sun.
Anti-Aging Benefits: Supports a healthier, younger appearance by preventing sun damage, which is a leading cause of premature wrinkles and fine lines.
Herbal Base: Made with a soothing herbal formulation that is gentle on the skin, providing daily protection and nourishing care.

35 AED

17% OFFFeatured

Touch Me Turmeric Face Wash Sterilizes and Prevents Acne 100ml

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Highlights:

Touch Me Turmeric Face Wash Sterilizes and Prevents Acne 100ml

Visibly reduces dark spots and boosts skin radiance. • Leaves your skin bright, healthy, and radiant. • The non-staining face wash is made with organically sourced Turmeric and cold pressed Turmeric Extract. • The Vegan friendly formula is 95% Biodegradable, and the pack is 100% recyclable. • It is clinically and dermatologically tested for effectiveness. • Free from Parabens, Phthalates, Soap, SLS/SLES and it has 96.7 % naturally derived ingredients. Turmeric face wash for Acne, Turmeric face wash for Dark Sports Turmeric Face wash for Oily Skin, Turmeric Face wash for dry skin and Sensitive Skin, Face wash for Women and Men’s, Face wash Brush, Exfoliating facewash

25 AED

PRODUCTS ON SALES

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17% OFFFeatured

Oils & Moisturizer, Skin Care

Lightup Dark Spots Correcting Oil 50ml

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Lightup Dark Spots Correcting Oil 50ml

The Lightup Dark Spots Correcting Oil is a powerful formula that helps to correct dark spots on the skin while nourishing and hydrating it. Its unique blend of natural ingredients helps to brighten the skin while improving its texture and tone. With regular use, it can help to reveal a more even and radiant complexion.

25 AED

18% OFFFeatured

Veet Gold Carrot Super Whitening Shower Cream Scrub 1000ml

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Highlights:

Veet Gold Carrot Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45 AED

14% OFFFeatured

Eskinol Refreshing Facial Deep Cleanser 225ml

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Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

Calamansi cleanser contains Vitamin C that helps lighten dark spots.
It helps to remove the accumulated dirt on the face and it also removes the excess oils and make-up to make your skin clean.
This cleanser with pure calamansi extract is known for its skin whitening and micro-cleansing anti-bacterial action.
Use this cleanser and avoid pimples and other skin problems due to buildup on the skin.

This amazing cleanser gives you a beautiful glow to clean and healthy skin.

30 AED

9% OFFFeatured

Body Mist, Fragrances, Women

MAAKE Musky Vanilla Shimmer Mist 250ml

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MAAKE Musky Vanilla Shimmer Mist 250ml

Shine with MAAKE’s luxurious long-lasting body mist, infused with shimmer particles for that extra shine. An irresistible fragrance with a touch of GLAMOUR for your skin.

Instructions: Shake before use and lightly spray on the skin. Smudge with fingers as desired. Suitable for daily use.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse well with water. Keep out of the reach of children. Store in a cool, dry place. Keep away from heat sources.

50 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Fresh & White Beauty Cream with Honey And Avocado 25gm

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Fresh & White Beauty Cream with Honey And Avocado 25gm

Fresh & White Beauty Cream is a targeted skin-brightening formula developed to visibly reduce dark spots, hyperpigmentation, and uneven skin tone. Made with carefully selected natural ingredients, it delivers real results without harsh chemicals.

This gentle yet effective cream combines kojic acid, arbutin, vitamin C, and soothing herbal extracts to help reduce melanin production—the pigment responsible for discoloration—while nourishing the skin. The result is a smoother, clearer, and more luminous complexion over time.

Perfect for anyone looking to enhance their natural glow, Fresh and White Beauty Cream also hydrates deeply, leaving the skin feeling soft, healthy, and refreshed.

20 AED

33% OFFFeatured

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml

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Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

20 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lucy Double White Vitamin C Beauty Cream 30gm

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Highlights:

Lucy Double White Vitamin C Beauty Cream 30gm

Lucy Double White Beauty Cream with Vitamin C is a daily skincare formula designed to nourish, moisturize, and enhance your skin’s natural radiance. Enriched with Vitamin C, its lightweight, fast-absorbing formula helps keep the skin soft, smooth, and refreshed while promoting a brighter, healthier-looking complexion for all skin types.

Key Highlights

✓ Enriched with Vitamin C for daily skin nourishment
✓ Deeply moisturizes and hydrates the skin
✓ Helps improve skin softness and smoothness
✓ Supports a brighter and more radiant complexion
✓ Helps improve the appearance of uneven skin tone
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Papaya 225ml

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Highlights:

Skin Doctor Facial Cleanser Papaya 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Papaya extract that helps in keeping your face healthy and give you a natural shine. It is rich in moisturizing properties that helps in removing dead cells. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

11% OFFFeatured

Conditioner, Hair Care, Shampoo

Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Conditioner 384ml

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Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Conditioner 384ml

Are you someone who often colors, heat styles or chemically processes your hair? Then we have something for you!

Formulated with Jamaican Black Castor Oil and Fair Trade Shea Butter, this strengthening conditioner detangles and reduces breakage while restoring resilience and moisture so strands are visibly healthier looking. Talk about giving your hair new life.

40 AED

17% OFFFeatured

Creme 21 Body Lotion For Ultra Dry Skin With Almond Oil & Vitamin E 250ml

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Highlights:

Creme 21 Body Lotion For Ultra Dry Skin With Almond Oil & Vitamin E 250ml

A premium moisturizing lotion for daily care of dry skin. Enriched with almond oil and vitamin E, it cares for and protects your skin, making it soft and moisturized. It leaves your skin soft and smooth all day long. This cream has advanced formulas that help keep your hands, feet, and body soft and moisturized all day. This cream provides intensive care for your skin and penetrates deep into it, making it moisturized. The best part about this product is that it is compatible with all skin types and has a beautiful fragrance.

Benefits and Features:

Provides deep and long-lasting hydration for very dry skin.
Contains almond oil, which is rich in nourishing fatty acids.
Contains vitamin E, which protects the skin from dryness and promotes its regeneration.
Absorbs quickly without leaving an annoying greasy residue.
Helps improve skin elasticity and prevent cracks.
Leaves the skin with a light and refreshing scent that lasts.

How to use:

Apply an appropriate amount to the palms of the hands.

Gently distribute it on the body while massaging in circular motions until completely absorbed.

Can be used as needed, especially on dry areas such as elbows and knees.

25 AED

GIFT SET

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17% OFFFeatured

Body Gel, Skin Care, Tubes

Pure Glow Maximum Strength Whitening Treatment Gel 50gm

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Highlights:

Pure Glow Maximum Strength Whitening Treatment Gel 50gm

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Treatment Gel is a lightweight treatment gel formulated to help visibly improve the appearance of stubborn discoloration while promoting a brighter, more even-looking complexion. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish the skin while delivering intensive brightening benefits. A blend of Arbutin, Licorice Extract, Mulberry Root Extract, and Vitamin C helps improve the appearance of uneven skin tone and dullness, leaving skin looking smoother, healthier, and more radiant.

Designed to absorb quickly with little to no residue, it is an excellent choice for oily, combination, or normal skin, as well as warmer or more humid climates. Apply before your moisturizer to help maximize your lightening routine. With continued use, skin appears brighter, smoother, and more even-looking while maintaining a fresh, lightweight feel.

125 AED

8% OFFFeatured

&Honey Color Control Repair Shampoo 440ml

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Highlights:

&Honey Color Control Repair Shampoo 440ml

A nourishing shampoo that repairs & protects colored hair
Formulated with over 90% moisturizing & color care ingredients, deeply hydrates & maintains hair color vibrancy
Developed with honey, royal jelly extract & hydrolyzed proteins, penetrates the hair shaft to nourish & rebuild, leaving hair healthier & more resilient
Contains argan oil & hydrolyzed silk, imparts a soft, silky texture & radiant sheen, taming frizz & smoothing flyaways
Includes platinum & silver oxide, extends the life of your hair color, ensuring it stays vibrant & luminous
Suitable for all hair types, especially beneficial for colored & damaged hair
Made in Japan

110 AED

25% OFFFeatured

Yong Chin Cucumber Herbal Soap 100gm

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Highlights:

Yong Chin Cucumber Herbal Soap 100gm

YC Cucumber Herbal Soap contains natural cucumber extract to effectively whiten and brighten the skin. It helps eliminate dead skin cells, dirt, and residue, revealing youthful and clean skin.

15 AED

15% OFFFeatured

Hair Care, Hair Fertilizer

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Formula 100ml

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Highlights:

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Formula 100ml

Intense moisture rich conditioner
Controls scalp itching and flaking due to dandruff
Helps reduce breakage allowing hair to grow longer

55 AED

11% OFFFeatured

Creams, Skin Care, Tubes

Rich & Pure Shower Gel 750ml

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Highlights:

Rich & Pure Shower Gel 750ml

Rich & Pure Shower Gel 750ml RICH & PURE Exfoliating Shower Gel cleanses deeply the pores and removes dead cells of the skin. This shower gel stoles gently and leaves skin smooth and healthy. use daily for a more radiant and glowing skin. Keep out of the reach of children.

40 AED

20% OFFFeatured

Face Cream, Skin Care

Aneeza Gold Beauty Cream With Avocado & Aloe Vera 20gm

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Highlights:

Aneeza Arbutin Strong Whitening Lotion 500ml

Elevate your skincare routine with Lait Aneeza Arbutin Strong Bleaching Lotion, a powerful and innovative formulation designed to address uneven skin tone, dark spots, and hyperpigmentation. This luxurious lotion combines the potent properties of Arbutin, a naturally occurring compound extracted from the bearberry plant, known for its remarkable ability to inhibit melanin production, helping to lighten and brighten the skin.

Our strong bleaching lotion is meticulously crafted to deliver visible results without compromising the skin’s integrity. The lightweight texture absorbs quickly, providing deep hydration while working its magic to even out your complexion. Say goodbye to dullness and embrace a radiant glow that transforms your skin from within. Suitable for all skin types, this product is perfect for anyone looking to enhance their beauty with a safe and effective solution.

20 AED

4% OFFFeatured

Mitchell Organics Mango Shea Butter Lotion 500ml

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Highlights:

Mitchell Organics Mango Shea Butter Lotion 500ml

Mitchell Brands Mango Shea Butter Jar – 300 ml is a luxurious skincare product crafted to provide intense hydration and nourishment for the skin. This shea butter blend, infused with the tropical essence of mango, offers a rich and indulgent solution to promote soft, moisturized, and radiant skin.

Used On

Skin Allergies
Fine Lines

Skin Concern

This shea butter blend focuses on addressing concerns related to dryness, roughness, and lack of moisture. It is an ideal addition to your skincare routine for those looking to indulge in a deeply hydrating and fragrant experience.

Skin Type

Suitable for all skin types, the Mango Shea Butter caters to various skincare needs. Its indulgent formulation ensures compatibility with different skin types, leaving the skin feeling pampered and nourished.

How it Works

The shea butter works by combining the moisturizing properties of shea butter with the tropical essence of mango. Shea butter is known for its rich texture and hydrating benefits, promoting overall skin health and radiance.

115 AED

25% OFFFeatured

Yoko Beauty Cream 4g

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Highlights:

Yoko Beauty Cream 4g

Pearl cream for facial care Contains sun protection ingredients. The cause of dull skin, freckles, and blemishes when used regularly and continuously. The skin therefore looks radiant. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

25% OFFFeatured

Pure Carrot Kojic Balance Whitening Serum 60ml

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Highlights:

Pure Carrot Kojic Balance Whitening Serum 60ml

Pure Carrot Kojic Balance Lightening Serum is a lightweight lightening oil that softens, smooth’s and unifies he complexion. It helps with hyperpigmentation or discoloured skin troubles.

60 AED

11% OFFFeatured