Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Oils & Moisturizer, Skin Care

American Dream Cocoa Butter Body Cream For Men 500ml

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American Dream Coconut Oil Body Cream 500ml

Quenches thirsty skin, strengthening the skin barrier to help diminish the appearance of dark under eye circles and blemishes. Enriched with a multitude of natural benefits coconut oil stimulates collagen production lessening the effect of wrinkles.

It’s anti bacteria properties help aid the effects of eczema, flaky skin, athlete’s foot and psoriasis.

Ideal for all skin types.

75 AED

13% OFFFeatured

Clairissime Clear Complexion Cream 50ml

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Clairissime Clear Complexion Cream 50ml

Clairissime Clear Complexion Cream with Fruit Acids is specially formulated to significantly reduce pigmentation irregularities and brown spots. The exclusive formula with fruit acids ensures a clearer and smoother complexion, while protecting and moisturizing your skin.

65 AED

10% OFFFeatured

Lotion, Skin Care, Sunscreen

Yong Chin Shower Salt Scrub with Bamboo Charcoal 700gm

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Yong Chin Shower Salt Scrub with Bamboo Charcoal 700gm

Detoxifying scrub. Reduces dark spots with whitening and smoothing effect.

Yong Chin Shower Salt Scrub with Bamboo Charcoal helps detoxify skin, remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, bamboo charcoal and multi-vitamins that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

45 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Arabian A&B Vitamin C Beauty Cream

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Arabian A&B Vitamin C Beauty Cream

A&B Arabian Beauty Vitamin C Brightening & Anti-Aging Beauty Cream

Bring Back Your Skin’s Natural Glow with the Power of Vitamin C & Niacinamide

Your skin faces pollution, sun exposure, stress, and environmental damage every day, making it look dull, tired, and uneven. A&B Arabian Beauty Vitamin C Brightening & Anti-Aging Beauty Cream is specially crafted to give your skin the daily nourishment it deserves. Enriched with Vitamin C and Niacinamide, this lightweight beauty cream helps restore your skin’s natural radiance while keeping it soft, hydrated, and healthy-looking.

Whether you’re starting your morning skincare routine or winding down at night, this cream melts effortlessly into the skin without feeling heavy or greasy. It delivers long-lasting hydration while helping improve the appearance of uneven skin tone, dullness, and visible signs of aging. With regular use, your complexion appears brighter, smoother, and more refreshed.

Vitamin C is widely recognized for its antioxidant properties that help defend the skin against everyday environmental stressors. It also supports a naturally glowing complexion by reducing the appearance of dull skin. Niacinamide works alongside Vitamin C to improve the look of uneven skin tone, refine skin texture, and strengthen the skin’s moisture barrier, leaving your skin feeling balanced and comfortable throughout the day.

The rich moisturizing formula helps lock in hydration, making the skin feel silky smooth while improving its overall appearance. Fine lines and rough-looking skin become less noticeable, and your complexion looks healthier, fresher, and more youthful with continued use.

Suitable for daily use and all skin types, A&B Arabian Beauty Vitamin C Brightening & Anti-Aging Beauty Cream is the perfect addition to your skincare routine if you’re looking for radiant, hydrated, and glowing skin.

25 AED

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Oils & Moisturizer, Skin Care

Skin Doctor Alpha Arbutin Brightening Face Toner 150ml

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

25 AED

17% OFFFeatured

Moroccan Oil Moroccan Soap Eucalyptus 250ml

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Moroccan Oil Moroccan Soap Eucalyptus 250ml

Experience a luxurious cleansing ritual with Moroccan Oil Moroccan Soap Eucalyptus.

Infused with the purifying essence of eucalyptus, this traditional and 100% natural Moroccan black soap deeply cleanses, nourishes, and exfoliates the skin.

Its rich, creamy texture helps remove impurities while leaving your skin soft, refreshed, and revitalized.

For All Skin Type: A Black Moroccan Soap blended with EUCALYPTUS OIL.

It gives a calming aromatic herbal blend that is stimulating and refreshing, providing a relaxing bathing experience possible.

25 AED

10% OFF

PrettyBe 5in1 Face & Body Scrub Strawberry 550ml

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PrettyBe 5in1 Face & Body Scrub Strawberry 550ml

45 AED

25% OFFFeatured

Yong Chin Cucumber Herbal Soap 100gm

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Yong Chin Cucumber Herbal Soap 100gm

YC Cucumber Herbal Soap contains natural cucumber extract to effectively whiten and brighten the skin. It helps eliminate dead skin cells, dirt, and residue, revealing youthful and clean skin.

15 AED

7% OFFFeatured

DR.MEINAIER Bamboo Charcoal Peel Off Jelly Mask 650gm

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DR.MEINAIER Bamboo Charcoal Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

17% OFFFeatured

Yoko Papaya Spa Salt Shower Bath 250g

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Yoko Papaya Spa Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, papaya formula, with papaya extract. Rich in Vitamin E, Vitamin B3, it gently exfoliates your skin. and helps nourish the skin to be smooth, soft, moisturized, and radiant. With a gentle fragrance to make you feel relaxed. Refreshing while taking a shower

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions or use with soap and leave for about 3 minutes, then rinse.

25 AED

PRODUCTS ON SALES

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14% OFFFeatured

Conditioner, Hair Care, Hair Treatment

Sunny Isle Chebe Conditioner 354ml

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Sunny Isle Chebe Conditioner 354ml

Introducing the Sunny Isle Pure Chebe Extreme Hydrating Conditioner, a luxurious hair care solution that will transform your hair care routine. This 12oz conditioner is enriched with the powerful combination of Jamaican Black Castor Oil and Pure African Chebe Powder, creating a anti-breakage formula that promotes strong, healthy, and beautifully hydrated hair. Our Chebe powder is made the traditional way and is consistently sourced from Chad, Africa. Our 100% pure and natural Jamaican black castor oil is also produced in the Jamaican tradition to ensure the highest quality oil for natural hair growth.

Benefits:

Infused with Chadian Chebe Powder
Infused with Jamaican Black Castor Oil
Anti-Breakage, Damage Reversal and Growth Formula
Improves hair texture and strength
Great for color-treated hair
Adds Volume and Strengthens
Helps with itchy, dry scalp
Stimulates Hair Growth
All Hair Types

Formulated without: Parabens, Sulfates, Paraffins, Mineral Oil, Animal Testing

60 AED

10% OFFFeatured

Hair Care, Hair Treatment

Double Sheen Shea Butter Intense Moisture Treatment 52gm

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Double Sheen Shea Butter Intense Moisture Treatment 52gm

Double Sheen Shea Butter Nourishing Grow Oil Instantly nourishes and conditions the scalp to help stimulate and strengthen the hair. Enriched with vitamins and natural oils to help restore and repair damaged , dry over processed hair. Shake well. Apply 5 – 10 drops using fingers tips massage onto hair scalp. Then comb and brush your hair.

Key Benefits

Instantly nourishes and conditions the scalp to help stimulate and strengthen the hair, helps restore and repair damaged, dry over processed hair.

18 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

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Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Coconut Hand Cream:

Acts as an intensive moisturizing hand treatment
Nourishes andhydrates the skin
Contains 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

25% OFFFeatured

Medimix Ayurvedic Cool Soap with Vetiver and Grape Seed 125gm

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Medimix Ayurvedic Cool Soap with Vetiver and Grape Seed – 125gm

Get SkinFit with Fast Acting Ayurvedic! Stay cool and protected even in the scorching heat of the summer. Medimix Ayurvedic Vetiver & Grape seed soap is Nature’s Cooling Expert, with the right ingredients for a cool and fresh skin.

15 AED

11% OFFFeatured

Gift Sets, Scrubs, Skin Care, Tonners

Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

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Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

Aloe Vera extracts natural ingredients that give skin gentle care, refreshing and moisturizing, and make skin smooth, and luminous. Buy Wholesale Lady Diana Aloe Vera Vitamin E & B5 Scrub and get the glow to your skin.

40 AED

13% OFFFeatured

Creams, Skin Care, Sunscreen

St Dalfour Sunblock Cream with SPF 90 50gm

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St Dalfour Sunblock Cream with SPF 90 50gm

Experience high-level SPF90 sun protection with St Dalfour Sunblock Cream. This carefully crafted cream combines essential ingredients like Aloe Vera, Carrot Oil, Vitamin C, and Zinc Oxide to support your skin’s natural resilience against everyday sun exposure. Its lightweight, non-greasy formula is designed to hydrate and soothe, leaving your skin feeling smooth and fresh.

St Dalfour Sunblock Cream – Reliable SPF90 Sun Protection for All-Day Radiance

Key Ingredients and Benefits:

Aloe Vera Gel: Known for its calming properties, helping to keep skin feeling comfortable.
Glycerin: Helps maintain skin hydration, promoting a soft and balanced texture.
Carrot Oil: Known to support skin’s natural defenses, adding a healthy glow.
Vitamin E: An antioxidant that nourishes and supports overall skin health.
Glutathione and Vitamin C: These elements enhance the appearance of brightness for a more even skin tone.
Zinc Oxide and Titanium Dioxide: Mineral-based UV protectants, forming a barrier against sun exposure.
Collagen and Coenzyme Q10: Known for their benefits in supporting skin’s natural elasticity and smooth appearance.

Usage Instructions:
Apply generously to the face and exposed areas 15 minutes before sun exposure. Reapply every two hours, especially after swimming, sweating, or towel drying.

Why Choose St Dalfour Sunblock Cream?
With SPF90, this sunblock offers effective daily protection for a variety of outdoor activities, making it suitable for all skin types. Enjoy a refreshed, comfortable feel and a touch of radiance for healthy-looking skin all year round.

65 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Zero Rose Deodorant 40gm

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Lady Speed Stick Zero Rose Deodorant 40gm

New Lady Speed Stick Zero% Rose Petals deodorant with bad odour blocking technology.
With no artificial preservatives and no artificial colours. Has 0% alcohol* and 0% Aluminum.
Provides 48H odour protection. Recyclable packaging
Does not contain ethanol

Product Benefits:

Rose Petals
48H odour protection deodorant
0% alcohol
0% Aluminum
Bad Odor Blocking Technology
Effective Protection against odour
Formula derived from natural ingredients
no artificial preservatives
no artificial colours
Recyclable packaging

How to use:

Spin the screw to raise the stick and apply to the armpit.

25 AED

31% OFFFeatured

Eveline Egyptian Miracle Foot and Nail Cream-ointment 50ml

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Eveline Egyptian Miracle Foot and Nail Cream-ointment 50ml

The moisturizing cream of the feet and nails smoothens rough and harsh skin by Eveline.
With a formula containing beeswax rich in softening cupuaçu butter, moisturizing sweet almond, oil and antibacterial tea tree oil.
Hydrates skin deeply, prevents it from drying out, rejuvenates it, and smooths skin cracks to give you smooth skin and healthy nails.
Improves nail condition and hygiene thanks to useful ingredients to enjoy beautiful and attractive nails.

Financial cream for two feet and beautiful nails.

45 AED

20% OFFFeatured

Shower Gel, Skin Care, Tubes

Fair & White So Carrot Brightening and Tonifying Shower Gel 250ml

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Fair & White So Carrot Brightening and Tonifying Shower Gel 250ml

The F&W Carrot Shower Gel offers a genuine moment of vitamin-enhanced and refreshing pleasure. Its velvety texture transforms into a delicate foam with a subtle sweet fragrance. To cleanse the skin and leave it naturally and beautifully radiant.

40 AED

7% OFFFeatured

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

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Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

Smooth, exfoliate, and revive dehydrated skin

Charcoal eliminates toxins from the skin

Tea Tree disinfects skin surface

Arnica accelerates skin’s healing process

Vegan and cruelty-free

65 AED

GIFT SET

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5% OFFFeatured

Hair Care, Shampoo

Doo Gro Mega Thick Shampoo Volumizing Formula 296ml

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Doo Gro Mega Thick Shampoo Volumizing Formula 296ml

Doo Gro Mega Thick® Shampoo Volumizing Formula

Helps promote thick, strong, healthy hair. Enriched with shea oil, vitamins, oat proteins and botanical thickeners, its rich luxurious formula gently cleanses and moisturizes hair, while adding volume and thickness. Helps restore strength to weak, damaged hair and is safe to use on all types of hair, including color treated, bleached and relaxed.

Helps thicken & strengthen
Helps repair weak & damaged hair
Moisturizes & cleanses
Shea oil, vitamins & botanical thickeners
Helps reduce breakage allowing hair to grow longer

Directions: Apply shampoo to thoroughly wet hair. Gently massage scalp while working up a rich lather. Rinse and repeat. Towel dry hair and style as usual. For best results, use DOO GRO® Products

95 AED

14% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Personal Care

FemFresh Intimate Active Fresh Deodorant 125ml

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FemFresh Intimate Active Fresh Deodorant 125ml

Spray on freshness thanks to the silver ions technology in femfresh Ultimate Care Active Fresh Deodorant.

Say hello to the ultimate deo. Specially designed for your delicate intimate skin, this gem of a spray will keep you fresher for longer thanks to its unique MULTIActif freshening complex with silver ions. This is one spray that’ll keep you fresh all day. You can also discreetly spray some on your lingerie to lightly scent it.

30 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Gel & Spray

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

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Highlights:

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

WHAT IT DOUX? ?What about your coils?!?? This ALL IN 1 Styler conditions, detangles, defines and sets wash & go?s?(*catches breath*), twist-outs, braids and TWA?s in one step! Fast-drying with a strong, but flexible hold. No frizz. No flaking. No cap! Just #Science

WHAT?S GOOD?

Honey: Fights Frizz. Smells good.

Aloe: Moisturizes + Hydrates hair

Bamboo: Strengthens + Holds

Cruelty & Paraben Free

DOUX YOU:

For best results, DO NOT apply oil to the hair before applying this product. We mean it!

Apply a juicy amount to clean, damp hair in small sections, smoothing for roots to ends. Air dry, hood dry, or diffu

90 AED

17% OFFFeatured

Face Fresh Gold Plus Beauty Face Wash 60ml

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Highlights:

Face Fresh Gold Plus Beauty Face Wash 60ml

Face Fresh Gold Plus Beauty face wash works in winter by deeply cleansing the skin to remove impurities and excess oil that can clog pores and cause acne. It also contains ingredients that help to brighten and even out the skin tone, giving the appearance of a more radiant and youthful complexion. In the winter months, the skin can become dry and dehydrated due to the colder temperatures and low humidity.

Face wash works by using a combination of cleansing agents to remove dirt, oil, and impurities from the skin. The natural ingredients of this face wash help to remove the inflammations, dark spots, acne, black marks, and blemishes from the skin and make you look beautiful.

25 AED

4% OFFFeatured

Medicube Kojic Acid Turmeric Niacinamide Serum 30ml

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Medicube Kojic Acid Turmeric Niacinamide Serum 30ml

Introducing the medicube Kojic Acid Turmeric Niacinamide Serum 30 mL, a powerhouse formula created for dull, uneven skin. It supports clarity by helping fade the look of dark spots while boosting radiance for a naturally bright appearance. The silky, non-greasy texture absorbs quickly and brings an instant feeling of comfort.

125 AED

15% OFFFeatured

Purec Pure Egyptian Magic Whitening Apricot Spa Scrub 750gm

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Purec Pure Egyptian Magic Whitening Apricot Spa Scrub 750gm

Purec Egyptian Magic Whitening Apricot Spa Scrub is the perfect exfoliating and lightening scrub formulated with Pure and natural extracts with fine apricot powder. This scrub is created for superior anti-aging and lightening benefits. Scrub beads help brighten the complexion and reduce inflammation thereby revealing a clearer and more even complexion.

It has high exfoliating property and helps properly rejuvenate the skin. The strong aroma of the scrub will keep you feeling fresh all day long.

55 AED

13% OFFFeatured

Shower Gel, Skin Care

Body Butter Mild Lightening Glutathione Enriched All Over Glow Body Wash 1000ml

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Body Butter Mild Lightening Glutathione Enriched All Over Glow Body Wash 1000ml

Body Butter Mild Lightening Glutathione Enriched All Over Glow Body Wash is a creamy, nourishing cleanser that promotes even-toned, radiant skin. Infused with Glutathione and moisturising oils, it gently removes impurities while leaving your skin silky-soft and glowing.

Key Benefits
• Brightens dull skin and evens tone
• Infused with Glutathione for antioxidant protection
• Deeply moisturises and smooths texture
• Suitable for daily use on all skin types
• Luxurious foaming lather with long-lasting freshness

How to use
Apply to wet skin, lather, and rinse thoroughly. For best results, follow with your favourite brightening lotion.

Results and Timeframe
Visible radiance and smoothness in 5–10 days of consistent use.

Ingredients
Glutathione, Vitamin C, Coconut Oil, Glycerin, Aloe Vera, Fragrance, Aqua.

175 AED

Baby Shower Gel, Kids & Baby Care

Essence extreme shine volume lipgloss 104, Nude Mood

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17% OFFFeatured

Serums, Skin Care

Biocos Cucumber Water Mist Soothing & Hydrating for Redness Relief

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Biocos Cucumber Water Mist Soothing & Hydrating for Redness Relief

Calms Irritated Skin: Enriched with Cucumber Water, it instantly soothes irritation and redness caused by sun exposure or dryness for balanced, refreshed skin.
Deep Hydration: Infused with Juniperberry Water, this mist delivers a burst of hydration, leaving skin moisturized, smooth, and glowing all day.
Reduces Redness & Inflammation: The natural anti-inflammatory properties of Cucumber and Grapefruit Water help calm redness and promote an even skin tone.
Brightens & Refreshes: Grapefruit Water boosts radiance, brightens the complexion, and enhances your skin’s natural glow for a healthy, fresh look.
Lightweight & Gentle Formula: Perfect for all skin types, this paraben-free, cruelty-free mist provides gentle care while revitalizing dull and tired skin.

25 AED

30% OFFFeatured