Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Baby Shampoo, Baby Shower Gel, Kids & Baby Care, Shower Gel

Dr Teal’s Kids Oat & Milk Bubble Bath Body Wash & Shampoo 591ml

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Dr Teal’s Kids Sleep Bubble Bath Body Wash & Shampoo 591ml

Dr Teal’s Kids 3 in 1 Bubble Bath, Body Wash & Shampoo in Sleep Bath (591ml) is a multi-functional bath product designed to make bedtime routines easier. With its 3-in-1 formula, it serves as a bubble bath, body wash, and shampoo, catering to a full cleansing experience. The calming properties of the Sleep Bath variant make it a great addition to a pre-sleep ritual, helping kids relax and prepare for bedtime. The gentle formula is suitable for young skin and hair, and the soothing scent adds to the overall relaxation experience

45 AED

Enchanteur Charming soap with Citrus and Cedarwood Extracts, 125g

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Enchanteur Charming soap with Citrus and Cedarwood Extracts, 125g

6 AED

11% OFFFeatured

Lady Diana Lemon & Basil Energizing Shower Gel 1000ml

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Lady Diana Lemon & Basil Energizing Shower Gel Awaken Your Senses 1000ml

Jumpstart your morning routine with our lady Diana Lemon & Basil energizing shower gel, designed to awaken your senses and refresh your skin. Infused with citrus extracts, this invigorating formula provides a deep cleanse while leaving your skin soft, smooth, and revitalized. The zesty aroma will uplift your mood, making it the perfect start to any day.

40 AED

13% OFFFeatured

Silky Cool Mint Facial Mud Mask Tube 300gm

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Silky Cool Mint Facial Mud Mask Tube 300gm

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

35 AED

17% OFFFeatured

Lady Diana Herbal Collection Aloe Vera & Apricot Enriched Scrub 300ml

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Lady Diana Collection Diamond Glow Facial Scrub 500ml

Lady Diana Diamond Facial Scrub eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. It remove dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.Lady Diana Complexion Cream contains a creamy ultra-rich formula for facial skin nourishment, restoring skin’s natural barrier and makes it all even toned. It gives radiant, moisturized and fair skin.

25 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Pure Glow Maximum Brightening Glycerin 500ml

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Pure Glow Maximum Brightening Glycerin 500ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Brightening Glycerin is a lightweight, moisturizing treatment designed to boost your body care routine while helping improve the appearance of stubborn discoloration and uneven skin tone. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish and soften the skin while promoting a brighter, more radiant-looking complexion. A blend of Arbutin, Kojic Dipalmitate, Mulberry Root, Licorice, and Vitamin C helps improve the appearance of uneven skin tone and dullness for smoother, healthier-looking skin.

Its fast-absorbing formula is designed to be applied before your body lotion, providing an added boost of lightening and hydration while helping maximize your brightening routine. With continued use, skin feels softer, smoother, and more moisturized while appearing brighter, healthier-looking, and more even-toned.

380 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

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Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350g. A refreshing body scrub with marigold and mangosteen that helps exfoliate dead skin cells and smooth rough skin. It leaves the skin feeling soft, fresh, and more radiant after use.

23 AED

13% OFFFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Now Foods Solutions Lavender Almond Massage Oil 473ml

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Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

130 AED

Creams, Serums, Skin Care

Pro White Lightening Cream 400ml

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Pro White Lightening Cream 400ml

Pro white collagen Lightening Cream 400ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

35 AED

20% OFFFeatured

Skin White Glutathione Vitamin C Face & Body Soap 90gm

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Skin White Glutathione Vitamin C Face & Body Soap 90gm

Dynamic duo for skin brightening and rejuvenation
Glutathione helps lighten dark spots and pigmentation
Vitamin C boosts collagen production for youthful skin
Evens out skin tone and improves complexion
Supports collagen production for firmer, more youthful-looking skin.

20 AED

PRODUCTS ON SALES

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18% OFFFeatured

Hair Care, Shampoo

Ab Naturals Olive & Egg Protein Shampoo Sulfate Free

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Ab naturals Jamaican Black Castor Oil Strengthen & Restore Shampoo Sulfate Free

Experience the power of Jamaican Black Castor Oil with Ab naturals Strengthen & Restore Shampoo. Formulated without sulfates, this shampoo gently cleanses and nourishes hair, leaving it stronger and healthier-looking.

Key Features:

Infused with Jamaican Black Castor Oil, known for its hair-strengthening properties

Sulfate-free formula gently cleanses hair without stripping it of natural oils

Restores and nourishes damaged hair, promoting healthy hair growth

Leaves hair soft, shiny, and more manageable

Safe for all hair types, including color-treated hair

45 AED

10% OFFFeatured

Pretty Cowry Honey Scrub 350ml

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Pretty Cowry Coconut Scrub 500ml

Pretty Cowry Coconut Sherbet Body Scrub contains coconut extract. It does not irritate the skin, is able to deeply cleanse and restore the skin, removes dirt and dead cells, prevents wrinkles, supports metabolism and makes the skin soft and smooth.

45 AED

25% OFFFeatured

Lab White Atom Whitening Green Papaya Soap 160gm

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Lab White Atom Whitening Green Papaya Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

Main extract from Papain & Green Papaya Extract.
There are many Vitamin B1 B2 AND E, Another Important Nutrent For The Skin It Promotes the Production Of New Skin Cells, And May Help Reduce Dark Sport, Blemshes, And Scars.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

15 AED

13% OFFFeatured

AR Vitamin E Hya Intensive Cream Sachet 100gm

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AR Vitamin E Hya Intensive Cream Sachet 100gm

AR Vitamin E Hya Intensive Whitening Cream, a luxurious body cream enriched with the goodness of Vitamin E and Hyaluronic Acid, designed to nourish and revitalize your skin deeply. Infused with potent ingredients, this cream works tirelessly to replenish moisture, leaving your skin feeling hydrated, supple, and visibly radiant.

35 AED

20% OFFFeatured

Soft 7 Tumeric With Honey Soap 120gm

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Highlights:

Soft 7 Tumeric With Honey Soap

Smooth, Soft and Radiant skin Adjust the skin condition, eliminate dead skin cell with herbs. You can feel the change after use. Help curing acne, blemish, dark scar mask, freckled and help nourishing the skin, moisturize and prevent dryness (Noticeable within 7 days). Leaving your skin soft and radiant

Soft 7 turmeric with honey soap is a soap with honey and turmeric and it is becoming more popular lately. The turmeric in this soap helps to fade acne and acne scars and kills the bacteria causing acne and the honey in this soap helps to add moisture and nourish your skin. Soft 7 turmeric with honey soap generally enhances a soft, smooth, and radiant complexion.

20 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist (Teens) Fairy Dust 250ml

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Ella James Body Mist (Teens) Fairy Dust 250ml

25 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Papaya Whitening Deodorant 40mls

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Silka Papaya Whitening Deodorant 40mls

Keep your underarms fresh, smooth, and bright with Silka Papaya Whitening Deodorant

Enriched with the natural whitening power of papaya

This deodorant helps lighten and even out underarm skin tone while providing all-day protection against odor and sweat

Its gentle formula nourishes the skin, keeping it soft and irritation-free, making it ideal for daily use

Lightweight, non-sticky texture ensures comfort while keeping you confidently fresh throughout the day

With Silka Papaya Whitening Deodorant, enjoy the perfect balance of effective odor protection and skin care, revealing underarms that are healthy, revitalized, and visibly brighter

25 AED

13% OFFFeatured

Joji Secret Young Avocado Hydration Facial Mask 30gm

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Joji Secret Young Avocado Hydration Facial Mask 30gm

35 AED

10% OFFFeatured

Fruit Of The Wokali Antioxidant Moisturizing Body Cream With Vitamin C 500ml

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Fruit Of The Wokali Antioxidant Moisturizing Body Cream With Vitamin C 500ml

Fruit of the Wokali Hydration Body Lotion with 99% Vitamin C

Product type: Moisturizing and repairing body lotion / Antioxidant treatment

Main ingredient:

Vitamin C (99%): Powerful antioxidant that brightens and repairs the skin barrier.

Main benefits:

Hydration and Repair: Penetrates deeply to combat extreme dryness and eliminate the feeling of rough skin.
Post-Sun Care: Actively repairs damage caused by sun exposure, soothing the skin.
Antioxidant Shield: Protects skin cells against free radicals and premature aging.
Greater Elasticity: Stimulates natural firmness, leaving the skin more flexible, toned and rejuvenated.
Even Skin Tone: Helps restore natural radiance, revealing clearer, healthier skin.

45 AED

11% OFFFeatured

Biocos Advanced Therapy Lotion Rose & Milk Extracts for Severe Dryness 500ml

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Biocos Advanced Therapy Lotion Rose & Milk Extracts for Severe Dryness 500ml

Deeply Nourishes: Collagen and milk extracts intensely hydrate and revitalize, transforming dry skin into a smooth, radiant complexion.
Soothes and Calms: Infused with rose extract, this lotion gently soothes the skin, perfect for reducing redness and enhancing skin tone.
Enhanced Elasticity: Fortified with collagen, it helps increase skin’s firmness, giving you a youthful and elastic feel with every use.
Antioxidant Protection: Vitamin E fights environmental stressors, protecting skin from premature aging while maintaining its natural vibrancy.
Rapid Absorption: Non-greasy and fast-absorbing, our lotion leaves no residue, allowing for immediate dressing after application.

40 AED

GIFT SET

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7% OFFFeatured

Gift Sets, Skin Care, Skin Supplements

LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Skin Brightening Serum, Exfoliating Body Wash, Brightening Face Scrub.

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LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Skin Brightening Serum, Exfoliating Body Wash, Brightening Face Scrub.

The LightenUp Skin Brightening Kit is a comprehensive skincare solution designed to combat hyperpigmentation, dark spots, and uneven skin tone. This all-in-one kit includes a hydrating body lotion, targeted dark spot gel, brightening serum, exfoliating body wash, and face scrub, suitable for all skin types. Experience the rejuvenating power of nature while enjoying exceptional customer support.

605 AED

17% OFFFeatured

Ujooba Black Peel Off Mask 150ml

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Ujooba Black Peel Off Mask 150ml

Indulge in a spa-like experience with the UJOOBA Peel Off Mask in a generously sized tube And Jar. Ideal for regular skincare routines, this mask detoxifies and refreshes your skin while delivering long-lasting hydration and radiance.

Benefits:

Effectively removes impurities and dead skin cells.
Enhances collagen production, improving skin elasticity.
Tightens pores for a smoother, more refined texture.
Ideal for multiple uses, perfect for long-term skin care.
Softens and revitalizes your skin, leaving it glowing.

25 AED

6% OFFFeatured

Hair Oil, Hair Scalp Treatment, Hair Treatment, Hair Care

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

25% OFFFeatured

Yoko Turmeric Spa Soap 90g

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Highlights:

Yoko Turmeric Spa Soap 90g

Bar soap to clean the face and body. Contains ingredients from natural ingredients. Smells good. Directly cleanses dirt and excess oil. Nourishes the skin to be clean, smooth, soft and naturally moisturized.

Curcuma Longa (Turmeric) Root Powder Turmeric contains antioxidants. Helps your skin look radiant. Turmeric can also revitalize your skin and bring out its natural glow.

How to use: Apply to clean face and body in the morning and evening.

Warning: For external use only. Do not eat Stop use if irritation occurs and consult a doctor or pharmacist.

Storage: Store in a cool, dry place.

15 AED

22% OFFFeatured

72 Heures Double Action Lightening Lotion 300ml

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Highlights:

72 Heures Double Action Lightening Lotion 300ml

Lait De Beaute 72 Heures Double Action lotion & Huile eclaircissante Triple Action oil.

With fruit acids.

Contains Almond Oil, Glycerin, Water ,Anti Taches

Eliminates dark spots, blackheads, smoothens, moisturises and clear blemishes.

Protect the skin from sunburn and sun rays.

Lightening and brightening.

35 AED

11% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Precious Skin Original Jelly Lip Balm

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Highlights:

Precious Skin Original Jelly Lip Balm

2 in 1 lip balm and lip scrub in a set, for soft lips, juicy and shiny lips.
Revive your lips to be soft and plump.

40 AED

6% OFFFeatured

Conditioner, Hair Care, Hair Detangler

The Doux Beegirl Super Sonic Honey Condish 236ml

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Highlights:

The Doux Beegirl Super Sonic Honey Condish 236ml

WHAT IT DOUX?

“S” is for super. And the “U” is for unique. The “P” is for perfection. IYKYK. This is your 3-in-1 pre-poo, leave-in, or rinse it out conditioner! Instantly detangles and penetrates the cuticle to protect, soothe and strengthen stressed-out hair. Woosah!

WHAT?S GOOD?

Honey: Super-charged for sleek curls

Aloe: Moisturizes + Hydrates hair

Vitamin E: Protects Scalp + Growth

Cruelty & Paraben Free

DOUX YOU:

Apply to wet hair as a pre-poo detangler or as a post-wash conditioner.

Leave-in or rinse out.

The world is yours. Style as usual.

75 AED

3% OFFFeatured

AmLactin Foot Repair for Rough & Dry Feet, 15% Lactic Acid 85gm

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Highlights:

AmLactin Foot Repair for Rough & Dry Feet, 15% Lactic Acid 85gm

Experience visibly smooth and touchable soft feet from heel to toe! This creamy, yet non-greasy therapeutic moisturizer is formulated with powerful yet gentle 15% Lactic Acid for multi-tasking exfoliation and deep hydration for tough skin on feet, from calluses to splits and cracks.

AmLactin uses Ultraplex® for gentle, yet effective exfoliation that boosts cell turnover and deep hydration (equivalent to 15% Lactic Acid).

195 AED

3% OFFFeatured

Skin Care, Spot Corrector

Makari Extreme Argan & Carrot Oil Spot Corrector Pen 20ml

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Makari Extreme Argan & Carrot Oil Spot Corrector Pen

Get ready to go with this Spot Corrector Pen! Fade discoloration on the go with this convenient, portable pen that directly targets and clarifies dark knuckles, dark spots, and hyperpigmentation with a quick roll-of-the ball.

Recommended for all skin types except sensitive

This is a spot correcting targeted solutions product.

Usage:

-Apply morning and night to discolorations, massaging gently into the skin. For the illuminating results, exfoliate area 2-3x weekly and hydrate with skin type appropriate hydrator or moisturizer.

165 AED

12% OFFFeatured

Aqua Rich Ceramide Body Lotion 500ml

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Aqua Rich Ceramide Body Lotion 500ml

Deep Moisture Renewal and Skin Barrier Repair

Experience the ultimate hydration your skin deserves. This rich, silky body lotion is formulated with skin-identical Ceramides, designed to deeply replenish moisture and restore the protective barrier that keeps your skin healthy and soft. Each application melts smoothly into the skin, locking in hydration that lasts all day while delivering a velvety, supple finish.

Perfect for dry, rough, or irritated skin, it strengthens your skin’s natural resilience and prevents moisture loss, leaving it looking visibly plumper and healthier. With consistent use, it restores firmness, smoothness, and that soft, touchable glow. For optimal results, complement your daily routine with the matching body wash, face cream, or body oil to achieve a complete moisture care system that transforms your skin from within.

Usage Instructions

Apply generously on clean, slightly damp skin after bathing. Massage evenly in circular motions until fully absorbed. Focus on dry or rough areas such as elbows and knees. Use daily for best results and pair with the matching products.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs. Discontinue use if irritation or redness appears. Keep away from children. Store in a cool, dry place, away from direct sunlight.

150 AED