Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Veet Gold Turmeric Super Whitening Soap, Anti Dark Pots & Anti-aging, 250g

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Veet Gold Turmeric Super Whitening Soap, Anti Dark Pots & Anti-aging, 250g

15 AED

11% OFFFeatured

Melano SunScreen Very High Protection Against UVA And UVB 120ml

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Melano SunScreen Very High Protection Against UVA And UVB 120ml

40 AED

20% OFFFeatured

Alattar Body Lotion For Brightening, Perfuming, And Moisturizing The Bikini Area, 250ml

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Alattar Body Lotion For Brightening, Perfuming, And Moisturizing The Bikini Area, 250ml

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Beauty & Youthful Cream

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Lamia Beauty & Youthful Cream

Lamia Beauty Cream is a versatile skincare solution that combines four essential benefits in one product. This innovative formula moisturizes deeply, evens skin tone, reduces fine lines, and enhances radiance. Experience a luxurious blend of ingredients that nourish and rejuvenate for a radiant, youthful complexion. Beauty simplified in one powerful cream.

25 AED

40% OFFFeatured

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 125ml

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Creme 21 German Glycerin Cream 99.5% Pure Glycerin 125ml

German Glycerin 21 Cream is a product specially designed to moisturize and soften the skin. It contains a high percentage of 99.5% pure glycerin, making it suitable for daily use to keep your skin soft and moisturized.

Benefits and features:

It contains a high percentage of pure glycerin, which deeply moisturizes the skin.
It absorbs quickly into the skin and provides instant hydration to dry, tired skin.
It can be used on all skin types including sensitive skin.
It can be used as a moisturizer for the face and body and can also be added to some natural mixtures and recipes.

How to use:

Before use, make sure to clean the skin well.

Apply an appropriate amount of glycerin to the skin and rub it gently until it is absorbed.

It can be used at any time of the day as needed.

15 AED

10% OFFFeatured

Precious Skin Alpha Arbutin Collagen Body Serum 45ml

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Precious Skin Alpha Arbutin Collagen Body Serum 45ml

Brightening and Whitening: Contains Alpha Arbutin, which helps lighten dark spots and evens skin tone, promoting a brighter complexion.
Collagen-Enriched: Infused with collagen to help improve skin elasticity and firmness, giving the skin a smoother and more youthful appearance.
Deep Hydration: Provides long-lasting moisture, leaving the skin soft, smooth, and well-hydrated.
Suitable for All Skin Types: Gentle enough for daily use on all skin types.
Light and Non-Greasy: Absorbs quickly into the skin without leaving a greasy residue.
How to Use:
Apply to the body after showering and massage gently until fully absorbed. Use daily for best results.

45 AED

Elixir Light Lotion 250ml

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Elixir Light Lotion 500ml

ELIXIR LIGHT is a concentrated lightening Lotion especially developed in a concentrated manner to effectively control the hyperpigmentation of black and mixed skin. Rich in powerful natural lightening assets, finely selected , it carefully lightens your skin , nourishes it and ensures deep and perfect hydration.

45 AED

13% OFFFeatured

Skin Doctor Aloe vera Whitening Scrub For Face & Body 500gm

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Skin Doctor Aloe vera Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Aloe Vera which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

Oils & Moisturizer, Skin Care

American Dream Cocoa Butter with Kojic Acid and Licorice 200ml

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American Dream Cocoa Butter with Kojic Acid and Licorice 200 ml

A light quick absorbing non greasy everyday all over body oil leaving skin hydrated, soft and with a gentle glow. Restores balance to the skins barrier to lock in moisture.

Soften and soothe your skin by relieving extreme dryness with the American Dream Cocoa Butter Body Oil by Cabrini Cosmetics. This holistic skin tone corrector reduces the appearance of hyperpigmentation, blemishes, uneven skin tone, age spots and stretch marks with regular and extended use

45 AED

25% OFFFeatured

Yong Chin Papaya Anti-oxidation Soap 130gm

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Yong Chin Papaya Anti-oxidation Soap 130gm

YC Papaya Soap brightens skin and removes dark spots with antioxidants and papaya extract.

YC Papaya Soap is formulated with papaya extract, enriched with papaya enzyme and Vitamin E. It helps remove dead skin cells, leaving skin clean, smooth, and soft. The soap is packed with antioxidants and essential moisturizers, offering protection from free radicals, lightening dark spots and wrinkles for a radiant, healthy-looking complexion.

How to use:

Apply YC Papaya Soap on your face & body, rinse off with water.
Use twice daily morning and night.

15 AED

PRODUCTS ON SALES

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9% OFFFeatured

Conditioner, Hair Care

Queeny Cazara Sulfate-Free Repair Cream Coconut & Shea Butter Leave In Conditioner

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Queeny Cazara Sulfate-Free Repair Cream Coconut & Shea Butter Leave In Conditioner

Queeny Cazara Shea & Coconut Leave-In Conditioner is your ultimate solution for intense hydration, frizz control, and natural shine. Formulated with Coconut oil and Shea butter, this conditioner works to deeply nourish and protect your hair while keeping it soft, smooth, and manageable throughout the day.

Coconut oil helps to strengthen and protect hair from breakage, while Shea butter provides rich moisture, deeply nourishing and softening each strand for a healthy, vibrant look. Together, they help transform dry, frizzy hair into beautifully hydrated, sleek locks.

Key Features:

Intense Hydration: Provides deep moisture to combat dryness and frizz.
Frizz Control: Tames flyaways and leaves hair smooth and sleek.
Strengthens & Protects: Coconut oil helps to reduce breakage and damage.
Nourishing & Softening: Shea butter deeply nourishes and softens, improving hair texture.
Leave-In Formula: No-rinse, convenient solution for all-day moisture and manageability.

How to Use:

Apply Queeny Cazara Shea & Coconut Leave-In Conditioner to damp, towel-dried hair. Focus on the mid-lengths and ends, then comb through to ensure even coverage. Style as desired. Use daily for lasting hydration and frizz control.

50 AED

10% OFFFeatured

Clere Radiance 5 Oils + Glycerine Body Cream 400ml

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Clere Radiance 5 Oils + Glycerine Body Cream 400ml

A body cream with a formula enhanced with a blend of five natural oils with amazing benefits for the skin.Helps reduce the appearance of stretch marks, as it helps improve skin elasticity and nourishes it comprehensively.

Contains argan oil, almond oil, coconut oil, magnolia oil, and castor oil.It provides your skin with deep nourishment and works to moisturize it intensively for a long time.

Studies have shown that 9 out of 10 women who used this cream noticed a significant improvement in the appearance of stretch marks.Enhanced with skin soothing properties, and works to enhance its freshness and softness.

Improves skin elasticity.
Enhances skin radiance and softness.
Contains glycerin.
Provides the skin with deep hydration.
Contains natural soothing and nourishing ingredients.

45 AED

33% OFFFeatured

Creams, Tubes, Skin Care

Melano Civic Gel 30g

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Melano Civic Gel 30g

Melano Civic Gel 30gm is a powerful skin care product with Orange and Lemon Fruit contains very high content of vitamin C skin nourishing

For melasma and skin pigmentation

Remove acne, blemishes and blackheads

Triple action juice very high whitening

skin therapy essentials Gel fits oily, normal, and combination skin

20 AED

11% OFFFeatured

Gluta Gold Half Cast With Organic Lightening Body Lotion 500ml

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Gluta Gold Half Cast With Organic Lightening Body Lotion 500ml

40 AED

2% OFFFeatured

Fair & White Labo Derma Hydrating and Brightening Set

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Fair & White Labo Derma Hydrating and Brightening Set

Looking for a minimalist routine for face & body? Opt for the LaboDerma Essential Face & Body routine. 4 products to cleanse, purify and moisturize your skin every day.

– Labo Derma Pure – Skin Defense Exfoliating Shower Gel – 940ml
– Labo Derma Pure – PureSkin Micellar Water – 250ml
– Labo Derma Pure – PureSkin Anti-Imperfection Cream – 50ml
– Labo Derma Hydrate – Hydrating Lotion For Body, Hands & Feet- 500ml

490 AED

11% OFFFeatured

Shower Gel, Skin Care

Silky Cool Body Shower Gel Lychee & Raspberry 1000ml

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Silky Cool Body Shower Gel Lychee & Raspberry 1000ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40 AED

14% OFFFeatured

Pain Relief, Personal Care

Melano Camphor Fast Pain Relief 40gm

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Melano Camphor Fast Pain Relief

Melano Camphor Fast Pain Relief for Cold, Headache, Back Pain, Muscle Pain, Neck Pain, Joint Pain, Arthritis, Muscle Strain, Sprains, Bruises and Stiffness

Apply a small amount to the desired area and massage until absorbed. This treatment can be repeated as needed.

Menthol, eucalyptus oil, turpentine oil

30 AED

20% OFFFeatured

Creams, Tubes, Skin Care

Esapharma Civic Lightening Cream 40g

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Esapharma Civic Lightening Cream 40g

Civic Cream helps correct the clear skin of all its imperfections.

It is a cream designed to help black skin, mixed and matte to unify, lighten their complexion. Removes dark spots and skin imperfections, unifies the complexion. Civic Cream is also suitable for acne skin, redness, scars, and pregnancy spots. Use daily as needed.

20 AED

14% OFFFeatured

Mouth Wash, Personal Care

Listerine Total Care Milder Taste 6in1 Benefits Fluoride Mouthwash 250ml

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Listerine Total Care Milder Taste 6in1 Benefits Fluoride Mouthwash 250ml

12 hours germ protection: The mouthwash kills 99 percent of germs that cause bad breath and features a refreshing flavour
Reduces plaque: It helps reduce and prevent plaque, a major cause of gum disease
Gum protection: Kills bacteria above and below the gum line to keep gums healthy
Freshens breath: It freshens breath while cleaning virtually a whole mouth to make teeth stronger than brushing alone
Strengthens teeth: The unique formula strengthens tooth enamel even in hard-to-reach places to help prevent cavities
New-100 percent recyclable bottles and 50 percent post-consumer recycled plastic- Our new bottle now contains 50 percent post- consumer recycled plastic; Also, we use 100 percent recyclable bottles and caps*

30 AED

8% OFFFeatured

Cetaphil PRO Redness Prone Skin Daily Facial Moisturizer with Sunscreen Broad Spectrum SPF 30 50ml

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Cetaphil PRO Redness Prone Skin Daily Facial Moisturizer with Sunscreen Broad Spectrum SPF 30 50ml

Cetaphil Moisturizing Cream contains a superior system of extra-strength emollients and humectants clinically proven to bind water to the skin and prevent moisture loss. The result is long-lasting relief for even severely dry skin. The non-greasy formula is excellent for hands, feet, elbows, knees, and any other areas that require intensive moisturization. They defends against 5 signs of skin sensitivity, including a weakened skin barrier, irritation, roughness, tightness and dryness.

110 AED

GIFT SET

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7% OFFFeatured

Creams, Skin Care

Kamill Hand & Nail Cream With Chamomile & Peach 75ml

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Kamill Hand & Nail Cream With Chamomile & Peach 75ml

Kamill Peachy hand and nail cream, which absorbs quickly, is suitable for all skin types. It moisturizes the skin and supports its regeneration. The summery peach scent is also refreshing. The hand cream contains organic chamomile from certified organic farming and peach extract.

Chamomile is one of the best-known native plants and is traditionally used as a natural care and remedy. With a little imagination, one can see a radiant sun in the golden-yellow flower heads of chamomile. The healing properties of chamomile are medically proven. The ingredients of the chamomile flowers have various effects: they counteract the effects of pro-inflammatory substances in the body, inhibit the growth of bacteria, relax, soothe, and promote wound healing.

65 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 7.62 Red Irise Blond 100ml

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Bolony Hair Color Cream 7.62 Red Irise Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 4.3 Golden Brown 100ml

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Bolony Hair Color Cream 4.3 Golden Brown 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

How to use:

40 AED

21% OFFFeatured

Hair Scalp Treatment, Hair Care

African Pride Olive Miracle Anti-Breakage & Growth Protection Strengthening Treatment 170gm

African Pride Olive Miracle Anti-Breakage & Growth Protection Strengthening Treatment 170gm

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African Pride Olive Miracle Anti-Breakage & Growth Protection Strengthening Treatment 170gm

This blend of Olive Oil and Tea Tree Oil hydrates, softens and conditions hair while treating scalp. Helps prevent dryness and improve manageability. Daily use promotes healthy hair, scalp, and skin. Excellent as a hot oil treatment.

55 AED

20% OFFFeatured

Make Up, Make Up Remover

Skin Doctor Collagen Micellar Makeup Remover 240ml

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Skin Doctor Collagen Micellar Makeup Remover 240ml

Gentle but highly effective solution for removing dirt and makeup while toning the skin.

Skin Doctor Micellar Makeup Remover with Collagen is not only gentle but also highly effective at removing dirt and makeup. It helps clearing out your pores while toning the skin.

How to use:

Shake to mix the solution. Soak cotton pads and rub gently on your face. No rinsing needed.

20 AED

22% OFFFeatured

Gluta White Glutathione & Collagen Skin Clarifying Cream 275ml

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Gluta White Glutathione & Collagen Skin Clarifying Cream 275ml

Based on glutathione and collagen, Gluta White lightening cream gives your skin a boost of youth and radiance. It purifies, eliminates spots and imperfections, and is suitable for all skin types.

Formulated with dual active ingredients Glutathione and Collagen, Glut white exfoliating clarifying soap softens, cleanses the skin without drying it and rids dead cells. Supreme healthy white Skin.

Reduce wrinkle, Boost up collagen, Anti-aging. Reduce freckles, Acne Scars, Remove dark spots. Reduce and fitting the face Pores.

35 AED

31% OFFFeatured

Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml

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Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml
Eveline Hyaluronic Acid Concentrated Moisturizing Serum
The secret to radiance in a drop
This concentrated serum is the perfect solution for moisturized, radiant, and rejuvenated skin.
It was specially developed to provide comprehensive care for your skin, whether morning or evening.
It is suitable for all skin types, including dry, sensitive, or tired skin.
Thanks to its effective formula, it delivers quick and noticeable results, combining nourishment, hydration, and rejuvenation.
- Tightens and smooths the skin
- Enhances radiance
- 100% vegan formula
- Deep hydration that lasts all day
- Regenerates skin cells and stimulates elasticity
- Reduces wrinkles and fine lines
Ingredients:
Aqua (Water), Sodium Hyaluronate, 1,2-Hexanediol, Sodium Hyaluronate Crosspolymer, Aphanizomenon Flos-Aquae Extract, Tremella Fuciformis Polysaccharide, Trehalose, Panthenol, Paeonia Lactiflora Root Extract, Sucrose, Phenoxyethanol, Hydroxyacetophenone, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Propanediol, Butylene Glycol, Glycerin, Pentylene Glycol, Citric Acid, Ci 42051

45 AED

13% OFFFeatured

Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

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Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

A moisturising and refreshing light sunscreen.

Part hydrating serum, part soothing skin treatment, part sunscreen, the TOCOBO Bio Watery Sun Cream SPF50+ PA++++ is a must-have in your skincare routine. This featherweight formula is heavy on skin protection, offering an SPF50+ and high PA rating to keep ageing UV rays from penetrating the skin, while bio hyaluronic acid and white wood ear mushroom help to soothe and moisturise skin on the daily. With a white, silky texture that instantly sinks into the skin, without a sticky residue, this sunscreen is your new go-to for a glowing, hydrated and protected complexion.

105 AED

10% OFFFeatured