Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Insta White Egg Yolk & Vitamin C Clarifying Lotion 500ml

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45 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Magic Beauty Cream 30gm

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Highlights:

Magic Beauty Cream 30gm

Magic Beauty Cream is Pakistan’s best-selling beauty cream, formulated with the perfect blend of Avocado and Milk Extracts. Designed to nourish, hydrate, and brighten your skin, this premium skincare solution is the ultimate choice for achieving a flawless, youthful glow.

Reduce Dark Spots
3x Faster Whitening Action
Anti-Aging
Whitening
Reduce Wrinkles & Freckles
Anti Bacterial for Acne

Ingredients:

Alpha Arbutin, Lincorice Extract, Sodium Assorbyl Phosphate, Lactic Acid, Natural Bees Wax, Kojic Acid, Tea Tree Oil, Goji Berry Extract, Aloe Vera Oil, Avocado Oil, Jojoba Oil, UVA & UVB Filters, Aqua &

25 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amalico Luban Tube Cream 50ml

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Highlights:

Amalico Luban Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation

20 AED

4% OFFFeatured

Creams, Skin Care, Sunscreen

Trimay Sun Cream SPF50+/Pa++++ 50ml

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Highlights:

Trimay Sun Cream SPF50+/Pa++++ 50ml

Trimay UV Protection Sun Cream offers broad-spectrum SPF50+ PA++++ defense against both UVA and UVB rays, helping protect your skin from sun damage, pigmentation, and signs of premature aging. Its lightweight, fast-absorbing texture leaves no white cast or greasy residue, making it an ideal daily sunscreen and makeup base.

Formulated with 17 amino acids, this sunscreen helps to reinforce the skin’s natural protective barrier, retain moisture, and support healthy-looking skin. It also contains hydrolyzed collagen, a deeply hydrating ingredient that helps improve skin elasticity, reduce the appearance of fine lines, and prevent dryness.

115 AED

25% OFFFeatured

Noor Gold Aloe Vera Whitening Soap

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Highlights:

Noor Gold Aloe Vera Whitening Soap

Noor Gold Aloe Vera Whitening Soap is a gentle yet effective whitening soap designed to deeply cleanse and moisturize the skin for a fresh, healthy appearance. Enriched with aloe vera, it helps remove dead skin cells while supporting a brighter and more even-looking complexion. This best whitening soap is suitable for daily use on face and body, leaving your skin feeling soft, smooth, and visibly refreshed. Formulated for external use only, it is ideal for achieving clean, healthy, and radiant skin.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Palmitic Acid, Palm Oil, Palm Kernel Oil, Deionized Water, Sodium Hydroxide, Glycerin, Sorbitol, Strearic Acid, Olive Fruit Oil, Aloe Vera Extract, Tetrasodium EDTA, Sodium Chloride, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Vitamin E (as an antioxidant), Talc, Sodium Lactate, Colouring Agent, Fragrance

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

6% OFFFeatured

Eveline Brazilian Body Moisturizer and Bronzing Body Balm 200ml

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Highlights:

Eveline Brazilian Body Moisturizer and Bronzing Body Balm 200ml

Get this product from Eveline, which is made up of natural extracts.

A formula that nourishes the skin and gives it a distinct and wonderful tan.

It blends easily onto the skin, leaving it smooth and even-toned.

Perfect formula for all skin types.
Contains coconut oil, cocoa butter and shea butter.
Rejuvenates skin cells.
It nourishes and moisturizes the skin.
It gives the skin a tan from the first application.

75 AED

13% OFFFeatured

Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm.

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Argan & Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

6% OFFFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Highlights:

Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

14% OFFFeatured

Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

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Highlights:

Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

This luxurious facial soap is enriched with 24K gold, collagen, and effective anti-melasma ingredients, designed to brighten and lighten the skin. It targets hyperpigmentation, reduces dark spots, and helps even out the skin tone. The collagen formula helps restore elasticity, leaving the skin firm, smooth, and rejuvenated.

Benefits:

Brightens and whitens the skin, reducing melasma and dark spots.
Helps even out skin tone and improve radiance.
Enriched with collagen to promote skin elasticity and firmness.
Gently cleanses the skin without drying, leaving it soft and smooth.
Suitable for all skin types, including sensitive skin.
How to Use:

Lather the soap with water and gently massage onto the face.
Leave it for a few minutes to allow the ingredients to penetrate the skin.
Rinse thoroughly with water.
Use daily for the best results.

30 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Oxygene Beauty Gold Beauty Cream 30gm

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Highlights:

25 AED

PRODUCTS ON SALES

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8% OFFFeatured

Cleansers, Personal Care, Skin Care

Bepanthen Derma Gentle Face Cleanser 200ml

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Highlights:

Bepanthen Derma Gentle Face Cleanser 200ml

Bepanthen® DERMA Gentle Face Cleanser has a unique soap-free gel formulation. It gently and effectively cleanses and protects, removing impurities while maintaining the skin’s natural moisture levels, leaving it fresh and clean without weakening its natural protective barrier.

Its B5 Repair Complex contains:

Dexpanthenol, which works deep within the skin to repair the
the disrupted cell renewal process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization
Dermatologically tested. Based on science and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

110 AED

13% OFFFeatured

Pretty Cowry 24K Gold Mois Mask 200ml

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Highlights:

Pretty Cowry 24K Gold Mois Mask 200ml

Pretty Cowry Whitening 24k Gold Peel Off Mask works great to revive the skin, rejuvenate its glow and stimulate collagen production. Formulated with 24K Gold extracts., it reduces signs of aging and concealer wrinkles.

35 AED

8% OFFFeatured

Elica-M Cream 30gm

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Highlights:

Elica-M Cream 30gm

Miconazole nitrate 2% + Mometasone furoate 0.1% w/w / Miconazole is an antifungal and mometasone is a corticosteroid; they are used together to treat eczema and dermatitis with fungal or bacterial infection by reducing microbes and inflammation.

55 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Conditioner Hair 340gm

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Highlights:

Blue Magic Conditioner Hair 340gm

Blue magic – conditioner hair dress anti-breakage

Blue magic conditioner/hair dress is formulated to give effective hair conditioning for days without being greasy. Keeps hair natural and lustrous. Promotes a healthier hair and scalp condition.

35 AED

20% OFFFeatured

Yoko Whitening Cream 4gm

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Highlights:

Yoko Whitening Cream 4gm

Pearl cream for facial care Protects the skin from sunlight, thus helping to nourish the face to be more radiant. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening

20 AED

25% OFFFeatured

Yoko Acne-Melasma Cream 4gm

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Highlights:

Yoko Acne-Melasma Cream 4gm

Pearl cream protects the skin from sunlight, making the face more radiant. Along with ingredients that help prevent acne and sunlight. Can be used to apply to the skin before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening..

15 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Silka Whitening Pearl Cream 8gm

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Highlights:

Silka Papaya Whitening Pearl Cream 8gm

Gently hides dark spots and blemishes by providing an even pearly white matte finish Contains Papaya Enzyme and Vitamin B3 to help erase unwanted blemishes and whiten your skin from within. Use it regularly for visibly fairer and younger looking skin Use it regularly for visibly fairer and younger looking skin.

15 AED

23% OFFFeatured

Dietary Supplement, Wellness

Dear Face Beauty Milk Premium Japanese Strawberry Glutathione Drink

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Highlights:

Dear Face Beauty Milk Premium Japanese Strawberry Glutathione Drink

This new Dear Face Beauty Milk is a strawberry-flavored drink that is curated to help body to maintain youth and holistic regeneration.

This is made with proprietary mixed of imported ingredients mainly from Japan.

Product Features:

Yummiest melon collagen drink.

50,000 mg of Japan Collagen.

Packed in a super secured packaging.

Made with Fine powder, easily dissolved even in cold water.

Can be served in cool or hot preparation.

The collagen content is hydrolyzed collagen so it will easily absorbed by the body.

50 AED

11% OFFFeatured

Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml

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Highlights:

Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml
A rich and creamy blend of natural cocoa butter specially formulated for use as a daily body cream. Its smooth non-greasy formula helps restore the skin’s natural mositure as is protects against sunburn, rough & dry skin and chapping. Ideal for use before and after pregnancy as it reduces the appearance of stretch marks. This Body Cream is a super rich absorbing moisturizer that provides soothing relief. Enriched with vitamin E that help calm and soothed.

40 AED

12% OFFFeatured

Bar Soap, Sunscreen, Skin Care

St. Dalfour Whitening Soap with Glutathione 135gm

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Highlights:

St. Dalfour Whitening Soap with Glutathione 135gm

Skin Brightening with Glutathione: Enriched with powerful antioxidants, this soap effectively lightens dark spots and uneven skin tone, revealing a radiant complexion.
Protects Against Free Radicals: Glutathione helps neutralize free radicals, reducing the signs of aging for healthier, youthful-looking skin.
Hydrates and Nourishes Skin: Infused with moisturizing agents to keep your skin soft, smooth, and hydrated, preventing dryness and flakiness.
Improves Skin Texture: Regular use refines rough patches and enhances overall skin texture for a polished, even look.
Gentle Yet Effective Cleansing: Deeply cleanses the skin, removing dirt and impurities without stripping its natural moisture, making it suitable for daily use

75 AED

GIFT SET

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20% OFFFeatured

Oils & Moisturizer, Skin Care

Cocopulp Clarifying oil with coconut oil 50ml

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Highlights:

Cocopulp Clarifying oil with coconut oil 50ml

Effectively diminishes pigment spots. Refines the skin’s texture Additional skin care to the lotion and cream, Makes your complexion brighter and more even

20 AED

14% OFFFeatured

Eveline Sweet Coconut Moisturizing Hand Balm 50ml

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Highlights:

Eveline Sweet Coconut Moisturizing Hand Balm 50ml

The Eveline Sweet Coconut Moisturizing Hand Balm is a nourishing and hydrating hand cream designed to provide intense moisture and care for dry, rough, or damaged hands.

Enriched with coconut oil and other natural ingredients, this hand balm helps to soften, protect, and restore the skin’s smoothness, leaving hands feeling soft, refreshed, and delicately scented.

Moisturizing & Nourishing.
Rich in Essential Nutrients.
Sweet Coconut Scent.
Quick Absorbing.
Helps to repair rough or damaged skin.

30 AED

13% OFFFeatured

Caro White Beauty Lotion 500ml

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Highlights:

Caro White Beauty Lotion 500ml

Evens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

35 AED

14% OFFFeatured

ODEON Orange & Kiwi Brightening Face & Body Scrub 300ml

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Highlights:

ODEON Orange & Kiwi Brightening Face & Body Scrub 300ml

30 AED

20% OFFFeatured

Every Strand Aloe Vera & Coconut Water Weightless Hydration Masque Jar 425gm

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Highlights:

Every Strand Aloe Vera & Coconut Water Weightless Hydration Masque Jar 425gm

Bring your hair back to life! Instantly nourish and replenish dehydrated strands.
Healing properties
Intense hydrating properties
Moisturizes the scalp
Rich in electrolytes
Helps prevent breakage
Full of vitamins and minerals
No sulfates
No mineral oil - No Dyes
No parabens

60 AED

B.B. Clear Vitamin C Lightening Cream 320ml

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Highlights:

B.B. Clear Vitamin C Lightening Cream 320ml

B.B. Clear 5 in 1 light. Skin respectful B.B. Clear Vitamin C Cream 320ml be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming

40 AED

20% OFFFeatured

Creme 21 Soft Care Moisturising Cream Soap 125gm

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Highlights:

Creme 21 Soft Care Moisturising Cream Soap 125gm

Creme 21, a soft care moisturizing soap enriched with Vitamin E and Aloe Vera, works to deeply moisturize and nourish the skin. It contains a special formula that works to form a protective barrier on the surface of the skin to maintain hydration, in addition to Vitamin E and Aloe Vera, which enhance the renewal and nourishment of the skin.

Benefits and features:

The soap has a creamy formula that provides soft skin care.
It contains vitamin E, which helps nourish and moisturize the skin.
It contains aloe vera, which helps soothe and soothe irritated skin.
Gently cleanses the skin and removes dirt and impurities without drying it out.
Suitable for all skin types including dry and sensitive skin.
Gives the skin a refreshing and pleasant scent after use.
The creamy formula of the soap makes it easy to use and can be easily washed off the skin.

How to use:

Wet the face and body with water.

Gently massage the soap into the skin in circular motions to form foam.

Rinse off the soap with water.

Gently dry the face and body with a clean towel.

20 AED

20% OFF

Shower Gel, Skin Care, Tubes

Caro Light Shower Gel 1000ml

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Highlights:

Caro Light Shower Gel 1000ml

Caro White Skin Shower Gel with Carrot Oil is the perfect way to start your day feeling refreshed and revitalized! Formulated with 100% pure carrot oil, this vegan shower gel is enriched with botanical extracts to help soothe and hydrate your skin while leaving it feeling cleansed, energized, and purified. Natural essential oils are used to clarify the scalp and nourish hair for healthier hair and scalp. This paraben-free shower gel is ideal for all skin types, especially dry and irritated skin, and will help dissolve tension during your shower with its invigorating, natural scent. Try Caro White Skin Brightening Shower Gel with Carrot Oil today for a brighter, healthier complexion!

40 AED

22% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Moroccan Argan Oil Face Skincare Moisturizing Body Oil Softening Conditioning 200ml

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Highlights:

Moroccan Argan Oil Face Skincare Moisturizing Body Oil Softening Conditioning 200ml

The Moroccan Argan Oil is specially designed for fast and effective action. Thanks to its active ingredients it instantly targets and attributes dark spots and restores the skin to a soft, smooth and glowing skiThe n Vitamins C & E in Argan Oil promotes healthy and glowing skin. Argan oil was traditionally used to treat skin infections.

Benefits Of Using Moroccan Argan Oil

The Vitamins C & E in Argan Oil promotes healthy and a glowing skin. Argan oil was traditionally used to treat skin infections.

Argan oil serum moisturises the skin and protects it from sun damage.

Argan oil has healing properties which assists in treating skin conditions like psoriasis

Argan oil contains antioxidants properties which is used to heal wounds and heals cut faster.

Argan oil decreases sebum and reduce oiliness of the skin.

Argan oil is used as an anti-aging treatment since it increases in elasticity of the skin by applying directly on the skin.

Apply Argan oil on the stretch marks twice daily for a smooth and glowing skin.

Argan oil supports and strengthens hair follicles. The antioxidants in Argan oil helps promote cell production.

Argan oil promotes hair growth to produce thick and healthy hair.

35 AED