Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

White Face Whitening Beauty Cream 100% Original 20gm

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White Face Whitening Beauty Cream 100% Original 20gm

White Face Whitening Beauty Cream is a daily skincare solution designed to help improve the appearance of uneven skin tone, dark spots, and dullness. Its smooth, easy-to-apply formula helps keep the skin moisturized while promoting a brighter and more refreshed-looking complexion.

Lightweight and non-greasy, this cream absorbs quickly into the skin, making it suitable for regular use. Ideal for those looking to maintain soft, smooth, and radiant-looking skin as part of their daily skincare routine.

Key Features

Helps improve uneven skin tone appearance
Supports brighter and refreshed-looking skin
Lightweight and non-greasy texture
Easy absorption into the skin
Suitable for daily skincare use
Compact 20g pack

25 AED

12% OFFFeatured

Petal Fresh Pure Coconut Smooting Body Scrub 437ml

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Petal Fresh Pure Coconut Smooting Body Scrub 437ml

Gently exfoliates skin to reveal natural, healthy glow. ”

Coconut oil is a miracle skin softener and moisturizer, packed with Vitamin E and fatty acids

Retains moisture and protects against dryness for smooth skin

No harsh preservatives, parabens nor GMO’s

Vegan & cruelty-free.

75 AED

17% OFFFeatured

Alatar 100% Batana Face Wash

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Alatar 100% Batana Face Wash

25 AED

14% OFFFeatured

Fairlady Cocoa Butter Vitamin E Lotion 300ml

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Fairlady Cocoa Butter Vitamin E Lotion 300ml

Fairlady Cocoa Butter Rich Moisturising Body Lotion Has Been Formulated For Rough And Dry Skin.

This Lotion Is Rich In Cocoa Butter And Vitamin E, It Will Absorb Deeply Into The Skin And Keep Skin Feeling Soft.Ideal For A Youthful Appearance. Enriched Formula. Contains Cocoa Butter & Vitamin E.Gives Instant Relief For Even The Roughest Skin. An Excellent All-Over-The-Body Moisturiser & After Tanning Butter. Daily Formula.

30 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Purity Blueberry Bath & Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

Pretty Be Gentle & Purity Blueberry Bath & Shower: is a mild cleanser that gently refreshes and nourishes the skin. Infused with blueberry extracts, it leaves your skin feeling soft, clean, and delicately scented. Ideal for daily use for a pure and soothing shower experience.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Berg White Miracle Beauty Cream White Youthful Skin

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Highlights:

Berg White Miracle Beauty Cream White Youthful Skin

White Miracle Beauty Cream is a brightening skincare formula designed to help improve skin radiance, promote a more even-looking complexion, and support youthful-looking skin while providing daily sun protection.

Formulated with skin-conditioning ingredients, this lightweight cream helps reduce the appearance of dark spots and uneven skin tone while protecting skin from harmful UV rays. The smooth, fast-absorbing formula provides gentle hydration, leaving skin soft, protected, and visibly brighter with consistent use.

Suitable for all skin types. Ideal for daily application to maintain smooth, radiant, and healthy-looking skin.

Highlights

SPF 30 protection against harmful UV rays
Helps brighten and even out skin tone
Reduces the appearance of dark spots

25 AED

20% OFF

Carotone Light & Natural Sun Protection Brightening Cream 30ml

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Carotone Light & Natural Sun Protection Brightening Cream 30ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

20 AED

13% OFFFeatured

Skin Care, Spot Corrector

Fair & White Original Dark Spot Remover for Local Application 30ml

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Fair & White Original Dark Spot Remover for Local Application 30ml

The F&W Original Dark Spot Remover has been developed to reduce the appearance of brown unsightly marks.

65 AED

6% OFFFeatured

Bar Soap, Lotion, Skin Care, Gift Sets

Makari Extreme Argan & Carrot (Body Lotion, Serum, Tube Cream and Soap) 4-pc Set

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Makari Extreme Argan & Carrot (Body Lotion, Serum, Tube Cream and Soap) 4-pc Set

This extreme carrot and argan oil gift set will clarify, unify and illuminate your complexion with this 3-pc body radiating collection. Formulated with our most advanced botanical brighteners, this gift-set effectively treats hyperpigmentation reviving skin tone’s unblemished brilliance and returns complexion to a beautiful, glowing appearance.

Recommended for all skin types except sensitive.

Toning Cream used on face recommended for dry, normal and maturing skin types only.

1,500 AED

15% OFFFeatured

Irish Gold with Carotene Extract Toning Formula 300ml

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Irish Gold with Carotene Extract Toning Formula 300ml

Natural carrot extracts are used in the composition to help erase scars and spots produced by ageing as well as sunburns. Carrot assist to keep skin healthy and clear by providing vitamin C and antioxidants, which aid to prevent wrinkles and remove blemishes and scars. The antioxidants in carrots also help to treat minor skin conditions such as pimples and mild acne, rashes. It assists by rebuilding skin tissue and giving UV protection. So glitzy and glam! The potency of this cream will astound you. It combines a brightening active ingredient with Carrot Oil for a more radiant complexion and lovely skin on a daily basis. Using Irish Gold with Carrot Extract on the body leaves the skin beautiful, shining, and silky with a fresh skin tone.

85 AED

PRODUCTS ON SALES

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13% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Almond Super Whitening Body Repair Oil 200ml

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Highlights:

Veet Gold Almond Super Whitening Body Repair Oil 200ml

Potent Formula: This Almond Super Whitening Oil contains a powerful blend of natural ingredients to repair damaged skin, promote super whitening, and provide intense moisturisation.

Rapid Results: Visible whitening effects can be seen in just 7 days of regular use.

Multi-Purpose: Suitable for use on both the face and body to address skin concerns like blemishes, discolouration, wrinkles, and dryness.

35 AED

9% OFFFeatured

Skin Doctor Shine & Repair Argan Hair Serum 100ml

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Shine & Repair Argan Oil Replacement 200ml

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Highlights:

Skin Doctor Shine & Repair Argan Oil Replacement 200ml

Makes hair manageable, while strengthening and repairing hair strands and reducing split ends.

Skin Doctor Shine & Repair Argan Oil Replacement has been specially formulated to nourish hair and scalp. You can finally benefit from the power of what nature and science have to offer! A carefully selected blend of eco certified Argan Oil rich in anti-oxidants and Tocopherols reverses the damaging effects of the environment to your hair. This product is formulated to make your hair manageable, while strengthening and repairing hair strands and reducing split ends.

How to use:

Apply product to the palm of the hand and massage thoroughly into hair. Can be applied on dry hair (for styling) or wet hair (for manageability).

50 AED

7% OFFFeatured

Precious Skin Thailand AC Touch Up Mask Acne Care, Oil Control & Brightening 30gm

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Highlights:

Precious Skin Thailand AC Touch Up Mask Acne Care, Oil Control & Brightening 30gm

Precious Skin Thailand AC Touch Up Mask 30g is designed for acne-prone and oily skin. It helps reduce breakouts, control excess oil, and brighten dull skin for a smooth, fresh, and clear complexion. Its gentle formula nourishes and soothes, suitable for daily or weekly use.

Highlights

Reduces acne, blemishes, and breakouts
Controls excess oil and shine
Brightens and evens skin tone
Soothes and nourishes skin
30g size – convenient for regular use

70 AED

29% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Hair Food Moisture Replacement Treatment 113gm

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Highlights:

Royal Hair Food Moisture Replacement Treatment 113gm

It is formulated with natural blend of Indian hemp, jojoba oil and olive oil to condition and nourish your hair & scalp.

This special formula replenishes vital moisture needed to promote healthier and stronger hair growth.

It restores incredible sheen as it repairs dry, damaged and chemically treated hair

25 AED

25% OFFFeatured

Noor Papaya Whitening Soap

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Highlights:

Noor Papaya Whitening Soap

Noor Gold Whitening Papaya Soap is a whitening soap formulated to gently exfoliate and cleanse the skin while promoting a brighter, more radiant appearance. Enriched with papaya extract, this best whitening soap helps remove dead skin cells, supporting smoother texture and a more even-looking skin tone.

Designed for daily use, this whitening soap works to keep the skin fresh, clean, and revitalized. With regular use, this best whitening soap helps enhance your natural glow, leaving your skin looking healthier, clearer, and visibly refreshed.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Deionized Water, Palmitic Acid, Palm Oil, Palm Kernel Oil, Sodium Stearate, Sodium Laureth Sulfate, Glycerin, Sodium Chloride, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Wheat Germ Oil, Talc, Sodium Lactate, Colouring Agent, Fragrance.

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily

15 AED

14% OFFFeatured

Face Wash, Sunscreen, Skin Care

Golden Pearl Golden Pearl Acno Clear Face Wash 150ml

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Highlights:

Golden Pearl Golden Pearl Acno Clear Face Wash 150ml

Golden Pearl Acno Clear Face Wash is a unique multifunctional formula with Salicylic Acid designed to regulate sebum secretion and prevent new acne and pimples. This powerful face wash penetrates deep into your pores, reducing excess oil, whiteheads, and impurities, giving you soft, smooth, and healthy-looking skin. By effectively combating acne and controlling oil production, it ensures a clearer and more balanced complexion. Regular use of this face wash not only prevents future breakouts but also rejuvenates your skin, making it an essential addition to your skincare routine for achieving a radiant, acne-free glow.

Directions:

Squeeze a dime-size amount of Golden Pearl Acno Clear Face Wash into your palm and add a few drops of water to make lather. Apply it to the face & neck and massage gently. Rinse with warm water and pat dry. Use twice a day.

Ingredients:

Aqua, Sodium Laureth Sulfate, Cocamidopropyl betaine, Propylene glycol, Cocamide DEA, Sodium Lauroyl Sarcosinate, Fragrance, Sodium Chloride, Salicylic Acid, Polysorbate 20, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Methylparaben.

30 AED

3% OFFFeatured

Shower Gel, Skin Care

Pure Glow Intense Exfoliating Body Wash 750ml

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Highlights:

Pure Glow Intense Exfoliating Body Wash 750ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Intense Exfoliating Body Wash is a refreshing daily cleanser formulated to help visibly brighten the skin while washing away dirt, excess oil, and impurities. Enriched with Macadamia Oil and Curcumin Extract, it helps leave skin feeling soft, smooth, and refreshed while promoting a brighter, more even-looking complexion. A blend of Arbutin, Mulberry Root Extract, Licorice Root Extract, and Vitamin C helps improve the appearance of uneven skin tone and dullness, preparing the skin for the rest of your Pure Glow body care routine.

Its rich, creamy lather cleanses without leaving skin feeling overly dry, while conditioning ingredients help maintain moisture and comfort after every wash. With continued use, skin feels clean, refreshed, and visibly brighter, creating the ideal foundation for your lightening routine.

680 AED

13% OFFFeatured

Reborn Protein Care Shampoo Pomegranate 750ml

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Reborn Protein Care Shampoo Pomegranate 750ml

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amira Lemon Lightening Tube Crem Extra Strong 40gm

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Highlights:

Amira Lemon Lightening Tube Cream Extra Strong 40gm

Antiseptic lemon Tube Cream with vegetable oil, AMIRA is a premium quality Tube Cream, containing a powerful bactericide. This Tube Cream is excellent for body hygiene, hair health and elimination of body Odor. Sensitivity may sometimes occur. If irritation occurs, stop using soap. Avoid contact with rubber and metals other than steel or nic

As this Tube Cream is very strong, we recommend it to lighten stubborn areas. Antiseptic lemon soap with vegetable oil AMIRA is a premium quality Tube Cream, containing a powerful bactericide. This Tube Cream is excellent for body hygiene,

20 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Jehdat Gold Snow White Oil

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Highlights:

Jehdat Gold Snow White Oil

Introducing the Jehdat Gold Snow White Oil a brightening body oil specially formulated to help improve skin radiance, soften rough-looking skin, and support a smoother and more even-looking complexion.

This lightweight oil is commonly marketed for body glow enhancement, dark spot appearance reduction, and improving uneven-looking skin tone. Product listings describe it as a fast-absorbing body oil that can be used alone or mixed with body lotions for enhanced moisturizing and brightening support.

The formula is designed to help nourish the skin while leaving it softer, shinier, and more radiant-looking after consistent use.

95 AED

GIFT SET

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Lotion, Moisturizers, Skin Care

Enchanteur Perfumed Body Lotion Gorgeous 250ml

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Enchanteur Perfumed Body Lotion Gorgeous 250ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

20 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Easy Fresh Beauty Cream 20gm

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Highlights:

Easy Fresh Beauty Cream 20gm

Easy Fresh Beauty Cream is the perfect solution for those looking to simplify their skincare routine. Our formula is easy to apply and quickly absorbed, leaving your skin feeling soft, hydrated, and refreshed. Get ready to reveal your best skin yet with Easy Fresh Beauty Cream.

20 AED

17% OFFFeatured

Oralight Whitening Beauty Cream for Extra Glowing Face

Face Cream, Skin Care, Spot Corrector

Oralight Whitening Beauty Cream for Extra Glowing Face

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Oralight Whitening Beauty Cream for Extra Glowing Face

25 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Beauty Cream for Skin Lightening With Mixed Fruits 50gm

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Highlights:

Kanza Beauty Cream for Skin Lightening With Mixed Fruits 50gm

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

17% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & shoulders Total Care Anti-Dandruff Hair Shampoo 400ml

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Highlights:

Head & shoulders Total Care Anti-Dandruff Hair Shampoo 400ml

With Head & Shoulders complete hair care formula for completely dandruff-free hair and leaves your hair soft and refreshed with its triple action formula and also works to protect and moisturize your hair and scalp with regular use Equipped with the latest beauty standards and an active formula to keep your hair active and more refreshed

Benefits and features:

Works to improve hair growth faster from the roots
Works to clean visible grease and impurities
Protects your hair from direct sun damage
Works to get rid of dandruff stuck to the scalp
Protects and moisturizes your hair from the ends to the roots
Specially developed for hair to nourish your hair

How to use:

Shake the package well before use

Massage your wet hair carefully then rinse it with water

Repeat the process as needed

25 AED

23% OFFFeatured

Conditioner, Hair Care

Difeel Vegan Keratin Anti Frizz Shampoo 1000ml

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Highlights:

Difeel Vegan Keratin Anti Frizz Shampoo 1000ml

Tame frizz and restore silky smoothness with Difeel Vegan Keratin Anti-Frizz Shampoo. This advanced, plant-powered formula is designed to smooth unruly hair, reduce frizz, and enhance shine without compromising your values. Made with vegan keratin, this strengthening shampoo helps fortify strands, improve manageability, and protect against breakage while delivering a sleek, polished finish.

Perfect for frizzy, dry, color-treated, or damaged hair, this gentle yet effective cleanser hydrates as it cleans, leaving hair soft, bouncy, and visibly healthier after every wash.

Formulated without harsh additives, this shampoo is 100% vegan, cruelty-free, paraben-free, and phthalate-free—so you can enjoy beautiful results with clean, conscious care.

Key Features & Benefits

Anti-Frizz Control: Smooths flyaways and tames frizz for a sleek, silky finish
Vegan Keratin Infused: Plant-based keratin helps strengthen and reinforce weak strands
Hydrates & Protects: Adds moisture to help prevent dryness and breakage
Boosts Shine & Bounce: Enhances natural luster while improving softness and movement
Color Safe Formula: Gentle cleansing safe for color-treated and chemically processed hair
Clean Beauty Formula: 100% Vegan, Cruelty-Free, Paraben-Free & Phthalate-Free
For All Hair Types: Ideal for frizzy, dry, damaged, or unruly hair

155 AED

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Hot Oil Hair Cream Argan Extract Hair Cream 1000ml

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Highlights:

Royal Beauty Hot Oil Hair Cream Argan Extract Hair Cream 1000ml

A rejuvenating treatment that combines the nourishing power of argan oil with a rich, deep-conditioning formula.
Known for its high concentration of essential fatty acids and antioxidants, argan oil helps restore moisture, improve elasticity, and promote overall hair health.
This luxurious hot oil cream penetrates deeply into the hair shaft, repairing damage, reducing frizz, and enhancing shine. Perfect for dry, dull, or damaged hair, it leaves your hair feeling soft, silky, and revitalized with a healthy, natural shine.
Ideal for weekly treatments, it provides a spa-like experience at home, transforming your hair with every use.
Helps condition and repair your hair. Perfect for unmanageable hair.
Keep your hair healthy and get the hairstyle you’ve always wanted with our Hair Cream from Royal Beauty

40 AED

15% OFFFeatured

Palmes Coconut Oil Body Lotion 500ml

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Highlights:

Palmes Coconut Oil Body Lotion 500ml

Enjoy the luxury of nature in every touch. Palmes coconut oil body lotion gives deep hydration and restores the natural beauty of your skin.

85 AED

11% OFFFeatured

A Bonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

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Highlights:

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml. Sexy essence lotion from Abonne with innovative extracts of Mixed Berries. Light texture, not sticky. Helps take care of your skin to be bright. Protects the skin from water loss. With a seductive fragrance that makes every touch memorable

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml Surrender to the charm of sexy formula essence lotion. Awaken your senses with its enticing scent. Feel the radiance and confidence with the fast-absorbing formula. Not sticky. Enhance your charm Indulge in irresistible, glowing skin. Unleash your sexy confidence today. Make every touch memorable

Light texture, not sticky.
The aroma is alluring.Sexy formula essence lotion

Usage

Apply lotion all over your body every day.

40 AED

6% OFFFeatured

Fragrances, Lotion, Roll On, Skin Care

Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

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Highlights:

Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

Let your beauty and radiance show up with this soft and fruit-fragranced milk. Its formula contains Vitamin C, the antioxidating and regenerating properties of which unify your skin and give it renewed energy. This body milk helps to regulate melanin production and glow the skin.

145 AED