Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Fair & White Exclusive Whitenizer Exfoliating Soap For Cleansing 200g

Bar Soap, Skin Care

Fair & White Exclusive Exfoliating Soap For Cleansing 200g

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Fair & White Exclusive Whitenizer Exfoliating Soap For Cleansing 200g

The Exclusive Soap gently rubs your skin, polishes complexion and reveals radiance. Thanks to the combined action of Apricot kernels (exfoliating), sweet Almond oil (softening and repairing), and Shea butter, it cleanses and buffs away dead skin cells, softens and harmonizes your skin. Form a rich lather between hands and apply to body as needed.

55 AED

11% OFFFeatured

MAAKE Iced Watermelon Face & Body Scrub 600ml

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Highlights

It helps cleanse the skin
It removes dead skin cells, moisturizes, softens, and leaves skin feeling refreshed.

40 AED

10% OFFFeatured

ActiveX Massage Lotion Kiwi Refreshing and Energizing 1000ml

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Revitalize your senses with ActiveX Massage Lotion 1000 Ml – Kiwi. This refreshing lotion, infused with the invigorating essence of kiwi, awakens your body and mind during a rejuvenating massage. The lightweight formula absorbs easily into your skin, leaving it hydrated, smooth, and energized. Immerse yourself in the refreshing scent of kiwi as you indulge in a revitalizing massage experience. Embrace the refreshing and energizing power of ActiveX Massage Lotion – Kiwi for a renewed sense of well-being.

45 AED

11% OFFFeatured

Cleansers, Skin Care, Tonners

Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml

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Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml

Deep Pore Cleansing For All Skin Types- Creates a delicate light foam infused with Heartleaf Extract, making it gentle enough for all skin types, especially suitable for deep cleansing oily, combination skin

Gentle Exfoliation- Contains 3,000ppm Heartleaf powder which helps to gently clear deep within the pores, exfoliate dead skin cells and effectively clear any impurities

Soothes And Calms Skin- Quercetinol extracted from Heartleaf, known to effectively cure inflammation, quickly calms the skin and keeps the skin soothed even after cleansing

85 AED

Infinite Clear Booster Lightdrop Radiance Activating Serum Carrot Oil 7ml

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Infinite Clear Booster Lightdrop Radiance Activating Serum Carrot Oil 7ml

Strengthens the clarifying action of treatments Activates the radiance of the complexion

Refines the skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates.

240 AED

17% OFFFeatured

Easy Fresh Beauty Face Wash 60ml

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Easy Fresh Beauty Face Wash 60ml

Easy Fresh Beauty Face Wash is the perfect way to start your day. Our gentle formula is enriched with natural ingredients to deeply cleanse, exfoliate, and hydrate your skin. Get ready to reveal a bright and glowing complexion. Shop now and experience the ultimate cleanse.

25 AED

14% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Dhin Dhin Body Brightening Oil Avocado 100ml

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Dhin Dhin Body Brightening Oil Avocado 100ml

Dhiin Dhiin Body Brightening Body Oil makes the skin fair and provides you with the ultimate hydration and clarification for your skin. Your skin feels moisturized, as well as, smoother looking complexion and a radiant glow. How to use: After cleansing skin, apply a small amount of Dhiin Dhiin Body

30 AED

14% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Lily Shades Shower Gel 500ml

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Skin Doctor Forever Red Shower Gel 500ml

Gives a refreshing feeling with deep cleansing and a calming floral fragrance.

Enjoy a refreshing feeling with Skin Doctor forever Red Shower Gel that deeply cleanses, Moisturizes and nourishes your skin with a calming floral fragrance.

How to use:

Pour an ample amount on wet hands or wet loofah and lather gently all over body. Rinse thoroughly with water.

30 AED

10% OFFFeatured

Some By Mi 30 Days Miracle Acne Clear Spot Patch 18Pieces

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Some By Mi AHA. BHA. PHA 30 Days Miracle Starter Large Edition 4Pieces

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter:

The AHA, BHA, PHA set contains 10,000 ppm of natural tea tree extract and the AHA, BHA, PHA ingredients to have bright, clean, and moisturized skin.
Gently removes dead cells and skin waste piled over the skin.
The soap gently exfoliates and cleanses your skin.
The toner cleans the pore and moisturizes your skin.
The serum hydrates, prevent moisture loss and remove waste from the skin.

The Set Contains:

Cream – 60g
Toner – 150ml
Serum -50ml
Soap – 106g

The cream contains abundant natural ingredients so it deeply moisturizes and smooths skin.

How to use:

Use cleansing soap for deep cleansing of the pore.
Use Miracle toner to wipe off the dry flakes.
Use Miracle Serum to calm down skin irritation.
Use Miracle Cream to firm up the skin barrier.

45 AED

30% OFFFeatured

Alatar 100% Batana Body Lotion

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Alatar 100% Batana Body Lotion

35 AED

PRODUCTS ON SALES

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6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Merveille Intense Carrot Brightening Face Cream for Black and Mixed-Race Skin 50ml

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PR+ Merveille Intense Carrot Brightening Face Cream for Black and Mixed-Race Skin 50ml

The daily face care from the PR+ Merveille Intense range, designed to nourish and even out the complexion of black and mixed-race skin, day after day.

Deeply nourishes • Evens skin tone • The evening face ritual.

A rich texture that nourishes without ever weighing on the skin
Progressive evenness with regular use
Applies after your serum to seal in its benefits
Dermatologically tested

The everyday gesture that builds radiance over time

Black and mixed-race skin: what if your everyday cream wasn’t the right one?

You apply a cream out of habit, more than conviction. It hydrates, nothing more. Your complexion stays as it is: not bad, but not really even either.

Most face creams are formulated to hydrate, full stop. Rarely to answer the specific needs of melanin-rich skin, with its shadow-prone areas and its wish for a truly even tone.

The PR+ Merveille Intense Carrot Cream was designed to do both at once: nourish and even.

A brightening face cream formulated for black and mixed-race skin: how it works

Evening nutrition: a rich texture that nourishes the skin overnight, without ever weighing on it.
Progressive unification: a more even complexion with regular use.
Antioxidant protection: a formula that helps the skin better withstand daily stress.

Active ingredients for hyperpigmentation in black and mixed-race skin

Liquorice and carrot: the radiance synergy that evens the complexion of the face.
Aspergillus ferment: stimulates cellular renewal for a clearer texture.
Vitamin C: antioxidant protection that amplifies the unifying actives.
Allantoin: soothes and protects the skin daily.

Why this cream is different from standard skincare

A rich texture that nourishes without leaving a greasy film
An action that goes beyond simple hydration: tone unification
Layers naturally after the serum in your evening routine
A formula adapted to black, dark and mixed-race skin

How to add this cream to your black or mixed-race skin routine

As an evening treatment: apply in the evening to clean skin, as the last step after your serum.

The made-to-measure texture duo: to fine-tune the richness to your skin or the season, blend a pea-sized amount of cream with a pea-sized amount of Merveille Carotte gel-cream in your palm, then apply.

Expert tip: keep the Merveille Carotte balm for the morning (targeted face care): the cream and gel-cream are your evening treatments.

235 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Peau Jaune Lightening Oil 60ml

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Peau Jaune Lightening Oil 60ml

Peau Jaune Essential Oil helps regenerate skin cells. Unifies your complexion and fights against the imperfections of your skin.

Use :

Combine it with your beauty milk or body cream and apply it morning and evening on clean, dry skin. Apply to your skin, massaging until the product penetrates.

35 AED

22% OFFFeatured

Valera Massage Cream Buttocks

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Valera Massage Cream Buttocks

35 AED

11% OFFFeatured

Anua Niacinamide 10% + TXA 4% Serum 30ml

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Anua Niacinamide 10% + TXA 4% Serum 30ml

Tackle hyperpigmentation with this serum formulated with 10% niacinamide and 4% tranexamic acid to fade dark spots and acne scars. It contains alpha-arbutin to brighten and even skin tone, as well as hyaluronic acid and botanical oils to moisturize and soothe skin.

85 AED

7% OFFFeatured

Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

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Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

Cetaphil Foaming Face Wash for Redness-Prone Skin gently washes without over-drying to remove dirt, impurities, and makeup that can clog pores and irritate sensitive skin. Specially formulated with Licorice Extract, Allantoin, and Caffeine, this extra-gentle cleanser is designed to calm and soothe skin prone to redness. Self-foaming pump produces a rich, foamy lather that spreads smoothly and rinses away easily to leave skin feeling soothed and balanced. Developed and tested by dermatologists, this cleanser is hypoallergenic and non-comedogenic so it won’t clog pores or irritate sensitive skin.

130 AED

13% OFFFeatured

Pastil Fresh & Natural Coconut Body Cream 360ml

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Pastil Fresh & Natural Coconut Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

8% OFFFeatured

Creme of Nature Honey Moisture Dry Defense Shampoo 355ml

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Creme of Nature Honey Moisture Dry Defense Shampoo 355ml

Cleanse, detangle and restore moisture with our Moisturizing Dry Defense Shampoo while achieving healthy-looking hair and shine.

– Cleanses Hair
– Helps Restore Moisture For Healthy-Looking Hair
– Detangles & Softens
– Provides Healthy Shine

How to Use: Apply a generous amount to wet hair and massage into lather. Rinse thoroughly and repeat. Follow with Pure Honey Moisturising Dry Defense Conditioner.

Style Tip:
Separate and shampoo your hair in sections. This ensures that you are cleansing and tending to every strand while also helping with the de-tangling process.

60 AED

10% OFFFeatured

Conditioner, Hair Care

Mane N Tail Color Protect Conditioner 355ml

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Mane N Tail Color Protect Conditioner 355ml

Makes hair feel soft and smooth, helps with detangling and combing

Deeply moisturizes and nourishes the hair

Adds natural thickness & volume to the strands

45 AED

22% OFFFeatured

Veet Gold Cocoa Butter Super Whitening Lotion 300ml

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Veet Gold Cocoa Butter Super Whitening Lotion 300ml

New VEET Gold Anti-Aging Body LOTION. Sunscreen, Moisturizes, Removes Wrinkles, Dark Spots, Pigmentations, Knuckles, Repairs, Smooths & Glows

Veet Gold super whitening body lotion is rich in vitamins and vegetable oils which is very good for the skin and has moisturizing, exfoliating, sunscreen & other effects.

35 AED

6% OFFFeatured

Tree Hut Shea Sugar Body Scrub Coconut Lime 510gm

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Tree Hut Shea Sugar Body Scrub Coconut Lime 510gm

Boasts healing properties and reduces the appearance of cellulite
Helps to improve skin imperfections
Deep cleans to leave skin soft and smooth

75 AED

GIFT SET

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8% OFFFeatured

Cleansers, Skin Care

New York Fair & Lovely Powdered Exfoliating Cleanser with Papaya Enzyme 75gm

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New York Fair & Lovely Powdered Exfoliating Cleanser with Papaya Enzyme 75g

Experience the transformative power of our water-activated New York Fair & Lovely Powdered Exfoliating Cleanser with Papaya Enzyme. This unique powder formula activates upon contact with water, creating a creamy and rich foam that gently exfoliates your skin. It effectively diminishes dull skin and refines the texture, leaving your skin smooth and glowing.

The papaya enzyme powder helps to remove the appearance of uneven skin tone, revealing a more even and radiant complexion. It prepares your skin for a perfectly smooth canvas, ensuring that your skincare products are better absorbed and can work more effectively.

Directions: Apply the exfoliant to cleansed, dry skin. Activate it by adding a small amount of water and gently massage it in circular motions. Rinse thoroughly and pat your skin dry. It is recommended to use the exfoliant no more than twice a week to avoid over-exfoliation.

After exfoliating, remember to follow up with a minimum SPF 30 sunscreen daily, both during and after the treatment. This will help protect your skin from harmful UV rays and prevent skin discoloration.

Key Ingredients: Papaya Enzymes.

120 AED

10% OFFFeatured

Body Gel, Serums, Skin Care

Yong Chin Collagen Booster Gel Vitamin Complex 17gm

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Yong Chin Collagen Booster Gel Vitamin Complex 17gm

Unlock timeless beauty: embrace the power of youthful rejuvenation.

YC Collagen Booster Gel with Vitamin Complex is a concentrated gel formula that promotes a more youthful appearance by moisturizing, improving skin condition, nourishing, and providing anti-aging benefits.
The Vitamin complex contains concentrated collagen, boosting your skin’s whitening effect. When used regularly after applying YC serum, it helps whiten and smoothen the skin with the power of natural ingredients.

How to use: Apply gently after YC serum, massaging it into the skin for optimal absorption, focusing on specific areas of concern. Use twice daily, in the morning and at night, after cleansing.

45 AED

14% OFFFeatured

Anti-Dandruff, Shampoo, Hair Care

Head & Shoulders Apple Fresh Shampoo 600ml

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Head & Shoulders Apple Fresh Shampoo 600ml

Head & Shoulders Apple Fresh Shampoo for a lasting scent and silky texture that works to detangle hair smoothly and naturally and eliminates dry hair. Head & Shoulders Apple Extract Shampoo cleanses, protects, and moisturizes as it contains antioxidants that work to solve all hair problems so that you can enjoy healthy hair free of hair loss and completely free of dandruff. It also works to prevent the appearance of white hair and supply hair follicles with the vitamins and beneficial elements needed for strong and healthy growth. It also works to provide special care for your scalp and maintain it, leaving your hair soft and refreshed with its triple-action formula. It also protects and moisturizes your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and give it a real and wonderful freshness.

Benefits and features:

Works to soften hair and thicken growth
Works to detangle and give hair a silky texture
Helps to activate and refresh the scalp
Prevents the appearance of white hair and nourishes hair follicles
Works to nourish your hair with vitamins and beneficial elements
Helps improve hair growth faster from the roots
Works to clean visible fats and impurities
Protects your hair from direct sun damage
Works to get rid of dandruff stuck to the scalp
Protects and moisturizes your hair from the ends to the roots

How to use:

Shake the package well before use
Massage your wet hair carefully then rinse it with water
Repeat the process as needed

30 AED

20% OFFFeatured

Reborn Moisturizing Cream Papaya 500ml

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Reborn Moisturizing Cream Papaya 500ml

Crafted especially for the delicate skin on your face.Created with quality essential oils and exquisitely nourishing butters, a dab of one of our handcrafted moisturizers will leave your skin feeling fantastic and looking its best. Whether your ideal routine involves moisturizing twice a day or twice a week, our versatile range of hardworking moisturizers are up to the challenge.

40 AED

20% OFFFeatured

BNB Bright Up Vitamin C Serum 30ml

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Highlights:

BNB Bright Up Vitamin C Serum 30ml

Vitamin C Serum is a lightweight, fast-absorbing serum that delivers powerful antioxidant protection. It brightens the skin, reduces dark spots, and promotes a youthful, radiant complexion.

How To Use: After cleansing, apply a few drops of serum to your face and neck, gently massaging it in. Follow with moisturizer. Use daily, both morning and night, for brighter, smoother skin

40 AED

17% OFFFeatured

Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml

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Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

25 AED

9% OFFFeatured

Shower Gel, Skin Care

Neoprosone Lightening Exfoliating Shower Gel With Lemon Extract 750ml

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Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

NEOPROSONE Zaban shower gel with natural microgranules is an exfoliating and moisturizing cosmetic product that removes dead cells for deep care and thereby brightens the skin.

Application: Apply directly to the skin or use a bath sponge, massage in circular movements and rinse thoroughly.

50 AED

18% OFFFeatured

Veet Gold Almond Whitening Salt Scrub Body Shower Cream 500gm

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Veet Gold Almond Whitening Salt Scrub Body Shower Cream 500gm

Veet Gold Whitening Salt Scrub Body Shower Cream is formulated to gently exfoliate and nourish the skin, promoting a smoother, brighter, and refreshed appearance. Available in Papaya and Almond variants, this versatile scrub combines the benefits of natural extracts and essential oils to support skin care routines effectively.

The salt scrub formula deeply cleanses pores, removing dead skin cells and impurities while moisturizing and hydrating the skin. It helps lighten uneven skin tone, reduce the appearance of dark spots, and leaves the skin feeling soft and revitalized.

Key Benefits:

Brightening: Helps improve skin tone and reduce the appearance of dark spots.
Exfoliating: Effectively removes dead skin cells for a smoother texture.
Deep Cleansing: Clears impurities for a refreshed look.
Moisturizing: Hydrates and softens the skin.
Repairing: Helps protect and support the skin’s natural barrier.

45 AED

13% OFFFeatured

Children’s Sunscreen Cream SPF 35, for sun-sensitive and tanned skin, UVA/UVB filters, provides immediate and reliable skin protection, water and sweat resistant. Fruit of the Wokali 130gm

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Children’s Sunscreen Cream SPF 35, for sun-sensitive and tanned skin, UVA/UVB filters, provides immediate and reliable skin protection, water and sweat resistant. Fruit of the Wokali 130gm

Fruit of the Wokali Sun Care Expert Kids Professional SPF PA+++35+ Sunscreen for children with sun-sensitive and tanned skin. The balanced UVA/UVB filter system provides immediate and reliable protection against sunburn. Premature skin aging caused by sunlight is prevented with regular application. Sweat and water resistant. 3-in-1: UVA/UVB protection, brightening and mattifying sunscreen, long-lasting care. Net Wt. 130g

35 AED

10% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Goat Milk Whitening Body Wash 1000ml

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Skin Doctor Dark Spot Remover Soap 90gm

Helps visibly lighten sensitive skin gradually and remove dark spots on top of cleansing.

The essential Dark Spot Remover Soap helps visibly lighten sensitive skin gradually and gently with safe, naturally derived skin whitening ingredients. It stimulates natural balance of skin cells to cleanse away the appearances of unpleasant dark spots or dull surface cells and moisturizes for sheer, lively and youthful skin.

How to use:

Apply onto wet skin on desired areas. Massage for a few minutes and then rinse off. Use twice daily, morning and night.

45 AED