Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Aloe Fresh Light Hydrating Petroleum Jelly 100ml

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Vaseline Blueseal Aloe Fresh Light Hydrating Petroleum Jelly 100ml

Offers a soft and supple texture to your skin

Accoutred for excellently cleansing the dirt pores and brightening the skin tone

Revive and restores your skin’s natural glow

18 AED

10% OFFFeatured

Active Caviar Drip Super Bleaching Body Oil Gluta Injection 150000mg 100ml

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Active Caviar Drip – Super Bleaching Body Oil Gluta Injection 150000mg 100ml

Active Caviar Drip Super Bleaching Body Oil is made with glutathione, collagen, vitamin C, 10 and concentrated fruity acids This Serum evenly whitens skin tone while blocking the epidermic biosynthesis of pigmentation: Stimulates cell regeneration and delays the skin aging process. Intensively moisturizes the skin. Effectively lightens dark spots, acne, freckles, age spots, dark areas, blemishes, and other discolorations.

90 AED

10% OFF

PrettyBe 5in1 Face& Body Scrub Milk 550ml

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PrettyBe 5in1 Face& Body Scrub Milk 550ml

45 AED

14% OFFFeatured

Mekako Gluta-LCP 15Plus Exfoliating Soap 200gm

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Mekako Gluta-LCP 15Plus Exfoliating Soap 200g

Reveal a glowing radiance with this exfoliating soap formulated to make your skin smoother, fresher and clearer after every wash!

Loaded with 100% natural and eco-friendly Apricot Seed Powder, Reduced Glutathione (L-glutathione) and Niacinamide, this soap effectively sloughs away dull skin, revealing a radiant complexion.

Its scrubbing action removes dead skin cells charged with brown melanin to unveil a radiant tone and a smoother, more refined texture.

30 AED

8% OFFFeatured

Moisturizers, Skin Care

Shea Moisture African Black Soap Balancing Moisturizer 57gm

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Shea Moisture African Black Soap Balancing Moisturizer 57gm

This lightweight moisturizer, blended with time-honored natural beauty secrets, African Black Soap and Fair Trade Shea Butter, helps keep oily to combination skin hydrated and balanced.

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

After cleansing, toning, and applying serum, gently blend on face and neck using upward, circular motions.

60 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amira Lemon Lightening Tube Crem Extra Strong 40gm

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Amira Lemon Lightening Tube Cream Extra Strong 40gm

Antiseptic lemon Tube Cream with vegetable oil, AMIRA is a premium quality Tube Cream, containing a powerful bactericide. This Tube Cream is excellent for body hygiene, hair health and elimination of body Odor. Sensitivity may sometimes occur. If irritation occurs, stop using soap. Avoid contact with rubber and metals other than steel or nic

As this Tube Cream is very strong, we recommend it to lighten stubborn areas. Antiseptic lemon soap with vegetable oil AMIRA is a premium quality Tube Cream, containing a powerful bactericide. This Tube Cream is excellent for body hygiene,

20 AED

17% OFFFeatured

Biocos Cucumber Water Mist Soothing & Hydrating for Redness Relief

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Biocos Cucumber Water Mist Soothing & Hydrating for Redness Relief

Calms Irritated Skin: Enriched with Cucumber Water, it instantly soothes irritation and redness caused by sun exposure or dryness for balanced, refreshed skin.
Deep Hydration: Infused with Juniperberry Water, this mist delivers a burst of hydration, leaving skin moisturized, smooth, and glowing all day.
Reduces Redness & Inflammation: The natural anti-inflammatory properties of Cucumber and Grapefruit Water help calm redness and promote an even skin tone.
Brightens & Refreshes: Grapefruit Water boosts radiance, brightens the complexion, and enhances your skin’s natural glow for a healthy, fresh look.
Lightweight & Gentle Formula: Perfect for all skin types, this paraben-free, cruelty-free mist provides gentle care while revitalizing dull and tired skin.

25 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Gold 1000ml

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Skin Doctor Face & Body Scrub With Gold 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Gold Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

17% OFFFeatured

Spot Corrector, Skin Care

Peau Jaune Face Cream Dark Spot Corrector 30ml

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Peau Jaune Face Cream Dark Spot Corrector 30ml

Anti-wrinkle yellow skin lightening facial cream, is a treatment based on fruit acids. Designed for faces that are very sensitive to milk or body cream

25 AED

13% OFFFeatured

Fruit of the Wokali Continuous Collagen Aerosol Sunscreen Spray, Ultra-Light Touch, SPF 90, Non-Greasy, Water Resistant, 230ml

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Fruit of the Wokali Continuous Collagen Aerosol Sunscreen Spray, Ultra-Light Touch, SPF 90, Non-Greasy, Water Resistant, 230ml

Fruit Of The Wokali Continuous Spray Sunscreen Ultra-Light Touch Continuous Spray Sunscreen 90+ Spf Very High Protection Uvb+Uva+Uva Long-Term Collagen, Hypoallergenic, Non-Greasy – Water Resistant, Protects Against The Effects Of Infrared Rays Content: 230ml

35 AED

PRODUCTS ON SALES

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5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Lavender Anti Frizz Conditioner 335ml

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Petal Fresh Pure Lavender Anti Frizz Conditioner

Nourishes hair with intense moisture

“Soothes hair to help eliminate dryness & brittleness. ”

“Infused with natural essential oils. ”

No harsh preservatives, parabens nor GMO’s

Safe for colored hair. Vegan & cruelty-free.

95 AED

18% OFFFeatured

Pr. Francoise Bedon Booster Caviar Lightening Serum 50ml

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Pr. Francoise Bedon Booster Caviar Lightening Serum 50ml

Caviar Booster brightening serum, designed to even out skin tone and target areas prone to spots.

Professor Françoise Bedon’s Caviar Booster Serum is presented as a fast-acting, intensely pigmenting treatment. It is formulated to correct dark spots and help even out skin tone. Its use is indicated on specific areas such as the knuckles, elbows, and knees, as indicated on the product information.

Directions for Use

Apply the serum to clean, dry skin, focusing on the affected areas. Use regularly, alone or in combination with other products in the range.

Precautions

Avoid contact with eyes. For external use only. Do not apply to irritated or broken skin. If any unusual reaction occurs, discontinue use.

165 AED

8% OFFFeatured

Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

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Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

Reveal radiant, protected skin with Cathy Doll L-Glutathione Magic Cream, a top-rated sunscreen in Thailand, Korea, and Vietnam. This multifunctional Brightening sunscreen is more than just sun protection—it’s a skin-brightening, moisturizing, and cooling solution designed for daily use on both the face and body.

Powerful Sun Protection:

Formulated with a high sun protection factor of SPF 50 PA+++, this cream offers broad-spectrum defense against harmful UVA and UVB rays. With up to 8 hours of protection, it helps shield your skin during extended sun exposure, making it perfect for beach days, swimming, or outdoor activities. The formula resists water, ensuring it won’t easily wash off when wet.

Skin Brightening Formula:

Enriched with L-Glutathione, a powerful antioxidant, this cream actively works to whiten and brighten the skin. It helps reduce the appearance of dark spots and uneven skin tone by inhibiting free radical activity and improving skin clarity over time. With each application, skin appears brighter, smoother, and more luminous.

Instant Cooling & Lightweight Texture:

The cream features a unique misty water-molecule texture that provides a refreshing cooling sensation upon contact. Its light, non-greasy consistency allows it to be absorbed quickly into the skin without leaving any sticky or heavy residue. This makes it ideal for all climates and suitable for everyday wear.

Multi-Use, All Skin Types:

Perfectly designed for both face and body, Cathy Doll Magic Cream is suitable for all skin types, including sensitive skin. Whether you need protection on your face, neck, arms, or legs, this cream delivers consistent, even coverage with visible brightening effects.

How to Use:

Apply an appropriate amount to areas needing sun protection, such as the face, neck, arms, and legs.
Gently massage for 3 to 5 minutes until fully absorbed.
For best results, apply 15–30 minutes before sun exposure.

55 AED

6% OFFFeatured

Madam White Exclusive Lightening Serum 60ml

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Madam White Exclusive Lightening Serum 60ml

Madam White Exclusive Lightening Serum is a universal corrector formulated for multi-action whitening and moisturizing. This lightening serum works to brighten and even out skin tone, leaving skin looking luminous, smooth, and refreshed. Its exclusive formula is designed to address multiple skin concerns at once, supporting a radiant, healthy-looking complexion.

Key Active Ingredient

Universal Whitening & Moisturizing Complex

Helps lighten and correct uneven skin tone.
Moisturizes for a luminous, hydrated finish.
Delivers multi-action whitening benefits.

Promised Benefits

Visibly lightens and brightens skin tone.
Corrects uneven pigmentation across the body.
Moisturizes and nourishes for luminous skin.
Multi-action formula targets several concerns at once.

How to Use

Apply to clean, dry skin over the body.
Massage gently until fully absorbed.
Use daily for best results.

75 AED

25% OFFFeatured

Kojic White 4 in 1, Gluta Collagen Super AHA 160gm

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Kojic White 4 in 1, Gluta Collagen Super AHA 160gm

Experience the ultimate skin care with this powerful soap, combining Kojic, Gluta, Collagen, and Super AHA for a radiant and flawless complexion.

Double Kojic Acid High Gluta & Collagen by Vipada 160g Dermatologist-developed facial and body soap cleans gently, rinses easily. In 3 skin type formulas. Protects skins natural moisture balance so there’s no taut or dry feeling and extra whitening. Direction for use: Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath senation. Oil control Formula Thoroughly Cleanses 7days Double Extra White Faded Out: -Dark Spot – Stretch mark -Skin infenction -Acne Blemishes Variant: * Vitamin C Soap * Collagen And Gluta Soap * Papaya and Carrot Soap

15 AED

13% OFFFeatured

Washami Extra White Carrot Body Lotion 480ml

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Washami Extra White Carrot Body Lotion 480ml

35 AED

18% OFFFeatured

AB Naturals Coconut Extracts Shampoo Sulfate Free 500ml

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AB Naturals Coconut Extracts Shampoo Sulfate Free 500ml

Get ready for a luxurious hair wash experience with Ab Naturals Coconut Extracts Shampoo Sulfate FREE. Our shampoo is designed to cleanse your hair without stripping it of its natural oils and moisture. Made with natural coconut extracts, this shampoo provides deep hydration and nourishment to your hair, leaving it soft, silky, and healthy-looking.

45 AED

17% OFFFeatured

Express Glow Triple Fast Lightening Treatment Cream 50gm

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Express Glow Triple Fast Lightening Treatment Cream 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Treatment Cream is a lightweight facial moisturizer formulated to help visibly lighten skin, improve the appearance of uneven skin tone, and promote a smoother, more radiant-looking complexion. Designed for oily and combination skin, its fast-absorbing formula provides lasting hydration without leaving a heavy or greasy feel, making it ideal for daily use.

Enriched with Grape Seed Oil and Asafetida Extract, it helps nourish and condition the skin while supporting a healthier-looking complexion. A blend of Arbutin, Licorice Extract, Mulberry Root Extract, Vitamin C, and Retinyl helps improve the appearance of uneven skin tone while promoting smoother, softer, and more even-looking skin. With continued use, skin feels hydrated, refreshed, and naturally radiant.

125 AED

11% OFFFeatured

Yong Chin Platinum Perfumed Lotion Forever 180gm

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Yong Chin Platinum Perfumed Lotion Forever 180gm

For soft and smooth skin. Long-lasting perfume.

Yong Chin Mine Forever Platinum Perfumed Lotion is an infusion with sweetened flora and our exclusive daily moisture complex.
The lotion contains high amount of vitamins that skin loves and softens, smoothens and nourishes your skin. It is highly enriched with protective ingredients of vitamins E and B and offers a fast-absorbing non-greasy formula with a fragrance that lasts all day long.

How to use:

Apply a thin layer over the skin and massage until absorbed.

40 AED

11% OFFFeatured

Lady Diana Herbal Collection Apricot Whitening Scrub 500ml

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Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

GIFT SET

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10% OFFFeatured

Scrubs, Skin Care

BNB Vitamin C Scrub 200ml

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BNB Vitamin C Scrub 200ml

BNB Vitamin C Rice Scrub is a rich and soothing emulsion made from fine rice particles which enables optimal facial exfoliation. Respectful of even the most sensitive skin types, the scrub eliminates impurities and dead skin, while stimulating elasticity and cellular renewal, Enriched with Vitamin C formula it gives you a brighten glow on your skin. The goal of our rice facial scrub is to gently exfoliate your skin – not irritate it.

How to use: Wash face & dab the cream on to your face in small dots. Focus on trouble areas,Such as the cheeks and forehead.Massage gently till absorb.

45 AED

11% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Precious Skin Peach Jelly Lip Balm

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Highlights:

Precious Skin Peach Jelly Lip Balm

Peach scented lip balm helps restore and nourish lips to be smooth, moist, and plump, making them look touchable.

The set includes:

PRECIOUS SKIN THAILAND Jelly Lip Balm 10g #Peach Color-changing lip balm, jelly texture, light and comfortable on the lips, fragrant with peach scent, combined with Aloe Vera Extract, Sunflower Seed Oil and Vitamin E, helps soothe and moisturize the lips, and restore dry, peeled, dark, damaged lips to be smooth, plump and healthy.

40 AED

17% OFFFeatured

Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

Face Cream, Feminine Care, Skin Care

Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

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Highlights:

Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

Dr. Rashel Vitamin C Brightening and Anti-Aging Facial Cream 50ml

Penetrates deeply to soften

Moisturizing tired skin leaves skin soft

And bright for a refreshed look

It rejuvenates your skin by giving it a natural glow

How to use:

After washing the face with daily cleanser and refreshing the skin, distribute a small amount on the face and neck

Use once daily in the morning on dry, clean skin

It is recommended to use sunscreen during the day.

25 AED

15% OFFFeatured

Sunny Isle Jamaican Black Castor Oil Beard Oil 56ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil Beard Oil 56ml

Sunny Isle Jamaican Black Castor Oil Beard Oil does double duty as beard oil, and a hair and skin moisturizer. This nutrient-rich oil adds shine and body to your beard and treats the skin beneath it. Now you can have thicker, fuller, healthier facial hair. Simply massage 6-8 drops of this formula into your beard every day. It also works to soften rough areas on the skin such as elbows and knees, and even dry, chapped heels.

Features & Benefits:

Can be used as a pre-shave oil to help prevent skin irritation from shaving or in place of traditional aftershave

Delivers all-day moisture to beard, hair and skin

Great for rough areas such as elbows, knees and heels

100% natural

No salt added

55 AED

15% OFFFeatured

Shea Moisture Aloe Butter Scalp Moisture Shampoo 384ml

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Shea Moisture Aloe Butter Scalp Moisture Shampoo 384ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized.* Infused with Aloe Butter & Vitamin B3, this shampoo gently cleanses hair and scalp to remove buildup without stripping essential moisture. When used together, this shampoo & conditioner moisturize and strengthen for less breakage and healthier-looking hair.

55 AED

3% OFFFeatured

Conditioner, Hair Care

Difeel Elevated Rosemary and Mint Conditioner 354ml

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Highlights:

Difeel Elevated Rosemary and Mint Conditioner 354ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Conditioner is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening formula leaves hair stronger, fuller, and thicker while encouraging healthy hair growth.

Invigorating Formula

Our Rosemary & Mint Conditioner works to keep your hair color vibrant while giving your hair manageability, softness and shine.

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula

195 AED

Eau De Parfume, Fragrances, Women

Enchanteur Villes Collection Eau De Parfum Paris Je’taime 100ml

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Enchanteur Villes Collection Eau De Parfum Paris Je’taime 100 ml

Wandering by this fashionable city, Paris je t’aime will truly mesmerize you with hints of blackcurrant and apple. Wear this fragrance and pay hommage to the chic French capital, which is a romantic and avant-garde hub for all.

65 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Spot Corrector, Skin Care

Irha Gold Beauty Cream 30gm

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Highlights:

Irha Gold Beauty Cream 30gm

Experience a Brighter You with Irha Gold Beauty Cream! Our Natural Formula Helps Brighten Skin, Fade Pimples & Dark Spots in Just 3 Days. Discover Your Best Skin – Buy Now!

25 AED

12% OFFFeatured

Caretone Lightening Body Care Set of 4

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Caretone Lightening Body Care Set of 4

Caretone is a lightening and unifying body milk speciall

A true innovation in the field of lighteners, Caretone brightens the complexion while preventing the appearance of new pigment spots on the skin.

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A true innovation in the field of lighteners, Caretone brightens the complexion while preventing the appearance of new pigmentary spots on the skin.

115 AED

14% OFFFeatured