Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Spot Corrector

Olivera Unifying Olivera Black Spot Corrector 30gm

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Olivera Unifying Olivera Black Spot Corrector 30gm

Formulated with olive and aloe vera, Olivera Clarifying Olivera Black Spot Corrector, unifies and rejuvenates the skin.

Olivera Black Spot Corrector with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Cream evens and clarifies the skin thanks to its formula rich in aloe vera and olive Cream. Day after day, your skin becomes younger and clearer.

20 AED

17% OFFFeatured

UCB European White Gold Arbutin & Retinol Serum 100ml

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UCB European White Gold Arbutin & Retinol Serum 100ml

The UCB European White Gold Serum is an intense skin-lightening and toning treatment designed to reduce stubborn dark spots, and discoloration.

Key Features

Active Ingredients: Formulated with brightening agents like Arbutin and Retinol to help control melanin production and smooth skin texture.

Main Purpose: Fades blemishes, corrects uneven complexions, and promotes a clearer, uniform, and radiant skin tone.

Usage: Can be applied directly to targeted problem areas or mixed into body lotions/creams to boost their brightening effects.

125 AED

13% OFFFeatured

Pr. Francoise Bedon Lightening Serum Ultime Carotte Luxe 50ml

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Pr.Francoise Bedon Lightening Milk Excellence Luxe 500ml

Formulated with vitamins this formula treats and eliminates scars, age and sun spots leaving the skin lighter and more radiant

130 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive Half Cast Whitening Face Cream

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Carrot Magic Exclusive Half Cast Whitening Face Cream

Carrot Magic Exclusive Half Cast Whitening Face Cream is a premium facial skincare cream designed to provide brightening and moisturizing care while promoting a smoother, softer, and more radiant-looking complexion.

Developed as part of the Carrot Magic Exclusive Half Cast skincare range, the cream helps improve the appearance of dull and uneven-looking skin while providing essential moisture to maintain softness and suppleness. Its rich facial-care formula is suitable for incorporating into a regular beauty routine for a fresh, polished, and healthy-looking glow.

With consistent use, Carrot Magic Exclusive Half Cast Whitening Face Cream helps support a more even-looking complexion while keeping the skin moisturized and comfortable.

Key Benefits:
• Helps brighten dull-looking facial skin.
• Helps improve the appearance of uneven skin tone.
• Promotes a clearer and more radiant-looking complexion.
• Provides moisturizing facial care.
• Helps soften and smooth dry-feeling skin.
• Supports a healthy-looking skin appearance.
• Helps maintain skin suppleness.
• Ideal for a regular brightening skincare routine.
• Part of the Carrot Magic Exclusive Half Cast collection.

Directions for Use:Cleanse and dry the face before application. Apply a small amount evenly to the face and neck, then massage gently using circular motions until fully absorbed. Use consistently as part of your skincare routine. During daytime use, follow with a suitable broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

65 AED

7% OFFFeatured

Queen Helene Mud Pack 177ml

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Queen Helene Mud Pack 177ml

Mud pack masque is the original old-fashioned, time-tested earth facial treatment with imported natural english clay, that will work wonders for your skin. It’s a very effective pore cleanser. It helps tighten loose, sagging skin on your face and neck and relaxes tired face muscles to soften lines and wrinkles.

How to Use:

Cleanse your face and neck thoroughly. Apply Mud Pack Masque generously. Leave on for about 15 minutes to allow masque to dry and harden. Remove with warm water and a washcloth.

65 AED

18% OFFFeatured

Creams, Hair Care, Hair Food, Skin Care

Stella Pomade Hair and Body Cream 250ml

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Stella Pomade Hair and Body Cream 250ml

Stella Pomade Stella Pomade is a multipurpose cream for both hair & Skin, apply desired amount to hair and scalp daily to help prevent breakage and dryness. Use daily for long, strong and healthy hair and skin

45 AED

17% OFFFeatured

Reborn Natural Moroccan Soap with Olive Oil 250ml

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Reborn Natural Moroccan Soap with Olive Oil 250ml

Lather up with a slice of our fresh, Moroccan soaps.Moroccan black soap is part of the traditional hammam ritual. It is the number one treatment in oriental public baths. With a texture of butter, this natural vegetable paste based with black olives is rich in vitamin E. It is obtained from a mixture of oil and crushed olives, soaked in salt and potash. In the nineteenth century it was used as a product of Dermatology and later became a real beauty tool for the body suitable for every type of skin. It prepares the skin for exfoliation. The skin will be softer and ready for a scrub. Combined with the action of the loofah glove, it will remove impurities and dead skin.

25 AED

6% OFFFeatured

Face Cream, Skin Care

Madam White Exclusive Whitening Facial Cream 60gm

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Madam White Exclusive Whitening Facial Cream 60gm

Madam White Exclusive Facial Cream (60g) is a multi-action skin corrector designed to whiten, brighten, and improve skin tone. It helps clear pimples, dark spots, and uneven skin texture, revealing a radiant complexion. Infused with collagen and carrot oil, it also moisturizes and protects the skin from environmental stressors.

75 AED

10% OFFFeatured

Hair Care, Hair Serums, Serums, Skin Care

iCan London Brightening Facial Serum 30ml

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iCan London Brightening Facial Serum 30ml

ican London AHA 30% + BHA 2% Serum – Healthy Exfoliating Brightening Facial Serum 30ml

AHA 30% + BHA 2% Serum
10 minute exfoliating facial
healthy and glowing
brighten skin tone & remove acne

Safety Information:

Keep away from children

45 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Aloe Vera 225ml

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Skin Doctor Facial Cleanser Aloe Vera 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Aloe Vera extract that helps in keeping your face healthy and give you a natural shine. It is rich in moisturizing properties that helps in removing dead cells. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

PRODUCTS ON SALES

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17% OFFFeatured

Creams, Skin Care

Washami Egg Moisturizing Face & Body Cream 380ml

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Washami Egg Moisturizing Face & Body Cream 380ml

25 AED

6% OFFFeatured

Hair Care, Hair Mask, Hair Styling Products

TGIN Rose Water Hydrating Hair Mask 340gm

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TGIN Rose Water Hydrating Hair Mask 340gm

Our tgin Rose Water Hydrating Hair Mask blends proteins, healthy fats, and vitamins to revitalize dry and damaged hair. The deep-penetrating hair mask works to melt away knots and tangles while adding moisture and softness.

Benefits

Moisturizes and protects

Vitamins A, B, C, D, E, and B3

Omegas 3, 6, and 9 to support the hair shaft

75 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Acne Cleanser Beauty Cream 34gm

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Ujooba Acne Cleanser Beauty Cream 34gm

Introducing our Acne Cleanser Beauty Cream, a game-changing skincare solution crafted to banish acne and fade dark spots, leaving your skin refreshed and revitalized. Specially formulated with the natural goodness of honey and aloe vera, this cream not only targets acne but also provides gentle care for your skin.

Key Features:

Acne-Fighting Power: Say goodbye to stubborn acne with our potent acne-fighting formula. The cream’s active ingredients work together to cleanse pores, reduce inflammation, and prevent future breakouts, giving you clearer and healthier skin.
Dark Spot Fading: Uncover a brighter complexion as our beauty cream targets and fades dark spots caused by acne. The inclusion of honey and aloe vera helps promote skin regeneration, gradually diminishing the appearance of post-inflammatory hyperpigmentation.
Honey Infusion: Enriched with the natural antibacterial properties of honey, our cream not only fights acne but also nurtures your skin. Honey’s soothing qualities provide relief to irritated skin, making it an ideal choice for those looking to balance effective acne treatment with gentle care.
Aloe Vera Soothing: Experience the calming effects of aloe vera, known for its soothing and hydrating properties. Aloe vera helps reduce redness and irritation, leaving your skin feeling cool, refreshed, and revitalized.

15 AED

10% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Strawberry Massage Cream 1000ml

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Silky Cool Strawberry Massage Cream 1000ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

45 AED

8% OFFFeatured

Bigen Speedy Instant Softening Hair Dye 885 Light Brown 80g

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Bigen Speedy Instant Softening Hair Dye 885 Light Brown 80g

One of the best ammonia-free dyes that gives you a bright and strong color, and is distinguished by its content of natural oils that nourish the hair.

55 AED

20% OFFFeatured

Skin Doctor Coffee Anti-aging Body Butter 200ml

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Skin Doctor Coffee Anti-aging Body Butter 200ml

Vegan Formula, enhanced elasticity, radiance and smoothness for a younger looking skin.

Skin Doctor Coffee Anti-aging Body Butter offers high moisturizing and conditioning properties to dry skin and makes it soft and smooth.
Enhanced elasticity, radiance and smoothness for a younger looking skin.

How to use:

Get an ample amount of body butter and massage gently on skin until absorbed.

40 AED

15% OFFFeatured

Hair Care, Hair Styling Products

ORS Olive Oil Curlshow Curl Style Mousse for Strength & Length

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ORS Olive Oil Curlshow Curl Style Mousse for Strength & Length

ORS Olive Oil Curlshow Curl Style Mousse Infused With Collagen & Avocado Oil For Strength & Length, Alchohol Free

Let your curls steal the show without the fly-aways or frizz when you use our nourishing Curl Style Mousse made to add volume and enhance curl definition while providing a soft, touchable hold for curls and coils during styling.

55 AED

15% OFFFeatured

Bar Soap, Face Wash, Skin Care

New York Fair & Lovely Lightening Soap w Vitamin C + Hyaluronic Acid 200g

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New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid 200gm

Introducing our New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid, a gentle cleanser that effectively removes impurities and exfoliates the skin with its smooth foam and gentle micro-beads. It leaves your skin feeling regenerated and naturally radiant. Infused with a feminine and sweet fragrance, it provides a delightful cleansing experience.

Directions: Wet your skin with warm water and gently massage the soap into a lather. Apply the lather to your face and body, and then rinse thoroughly with water. Use the soap 1-2 times a week for best results.

Warnings: Avoid the eye area during use to prevent any potential irritation.

Key Ingredients: Hyaluronic Acid, Vitamin C.

55 AED

10% OFFFeatured

Shower Gel, Skin Care

A Bonne Coffee & Royal Gold Detoxifying Shower Gel 500ml

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A Bonne Coffee & Royal Gold Detoxifying Shower Gel 500ml

A Bonne Coffee & Royal Gold Shower Gel deeply cleanses the skin by removing dirt, sweat, and pollutants, leaving it refreshed and revitalized. Infused with Ground Coffee & Coffee Extract, it helps retain moisture and improve skin appearance. The addition of Lipobelle Gold supports firmness by addressing wrinkles and sagging, while Niacinamide enhances texture and evens out skin tone.

Key Benefits:
• Deep Cleansing: Removes dirt, sweat, and impurities for a fresh feel.
• Hydration & Firmness: Coffee Extract helps moisturize and improve skin appearance.
• Anti-Aging Support: Lipobelle Gold targets wrinkles and sagging.
• Brightens & Smooths: Niacinamide improves skin tone and texture.

How to Use:
• Apply a small amount to your palm.
• Lather with water until foamy.
• Massage onto your body.
• Rinse off thoroughly.

45 AED

14% OFFFeatured

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

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RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It contains Vitamin E, which moisturizes and softens the skin and does not leave a sticky feeling on the skin.

Rich in papaya extract and milk extract, which helps lighten the skin and get rid of pigmentation.

Vitamin E acts as an antioxidant in addition to moisturizing the skin and protecting it from ultraviolet rays.

It features a moisturizing formula composed of antioxidants that ensures optimal hydration and prevents premature aging.

Provides optimal penetration into the skin for maximum moisture retention.

The vitamin-rich formula provides the appearance of smoother, more youthful skin.

It gives the skin softness and a distinctive scent that lasts all day.

Restores the natural beauty and softness of the skin.

30 AED

GIFT SET

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22% OFFFeatured

Creams, Skin Care

Pastil Hand Cream Blackseed

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Pastil Hand Cream Blackseed

35 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Black Magic Beauty Cream 30gm

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Highlights:

Black Magic Beauty Cream 30gm

Black Magic Beauty Cream Multi-Action Formula. Treats & Removes Pimples, Scars, Wrinkles, Dark Circles, Moisturizes, Lighten Blemishes, Treats Acne & Infections, Is Anti-Aging, makes skin young & brightens in 5 days. It has antioxidant rich carotenoids to help reduce the signs of aging which minimizes scars and scrapes, It treats acne and lightens blemishes on face.

25 AED

6% OFFFeatured

Makari Naturalle Intense Extreme Glow Rejuvenating Face Serum 50ml

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Makari Naturalle Intense Extreme Glow Rejuvenating Face Serum 50ml

You’re one step closer to younger, smoother skin with our Glow Rejuvenating Face Serum.The best-kept secret of our loyal customers, this shea butter rich serum blurs lines and wrinkles, boosts skin?s elasticity, and diminishes dark spots and hyperpigmentation.

Recommended for dry to normal skin types
-Apply a thin layer 2x daily, morning and night, all over on a freshly cleansed face.
-Can also be used to spot treat dark spots, blemishes and age spots on face or body.

85 AED

21% OFFFeatured

African Pride Olive Miracle Maximum Strength Magical Growth Sheen Spray 226gm

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African Pride Olive Miracle Heat Protectant & Shine Mist 118ml

African Pride Olive Miracle® Natural Salon Care Heat Protection & Shine Mist is a weightless formula that shields against heat, humidity and frizz. Olive and Tea Tree Oils help to leave hair nourished with a healthy-looking shine. Perfect for straight styling with blow dryers, flat irons, curl wands and other silkening tools. Great as a finisher for weightless, frizz-free shine.

55 AED

13% OFFFeatured

QEI+ Paris Active Efficacité Extreme Exfoliatng Lightening Soap 200gm

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QEI+ Paris Active Efficacité Extreme Exfoliatng Lightening Soap 200gm

The Active Efficacité Extrême Soap exfoliates, purifies, lightens and regenerates the skin. It contains small and no-irritating exfoliating particles, made from apricot stones. Its exfoliating action eliminates the dead cells, cleanse and fully purifies your skin. This soap lightens your skin, leaving it perfumed, smooth and radiant.

105 AED

3% OFFFeatured

UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

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Highlights:

UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

UCB European White Vitamin C Body Lotion is a 500ml multi-action brightening and firming body milk formulated with Vitamin C and turmeric to promote an even, radiant skin tone.

Key Features & Benefits

Brightens & Evens Tone: Targets dark spots and blotchy areas to restore a natural glow.

Firms & Smooths: Enhances skin elasticity and combats early signs of aging or sagging.

Sun Protection: Frequently includes SPF 50+ to shield the skin from UV-induced damage and new dark spots.

Deep Hydration: Nourishes dry or dull skin with a rich, non-greasy moisturizing complex.

165 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Alada Lightweight Brightening 100ml

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Highlights:

Alada Lightweight Brightening 100ml

Enhance your skincare routine with Alada Lightweight Brightening Oil, a nourishing facial oil designed to help improve the appearance of dull and uneven-looking skin. Its lightweight, fast-absorbing formula delivers moisture and comfort without feeling heavy or greasy, making it suitable for daily use on all skin types.

Formulated without hydroquinone, this gentle oil helps leave the skin feeling soft, smooth, and naturally radiant while supporting a healthy-looking complexion.

Why You’ll Love It

• Lightweight, non-greasy formula
• Suitable for all skin types
• Helps improve the appearance of dull skin
• Moisturizes and softens the skin
• Fast-absorbing texture
• Hydroquinone-free formula

Key Benefits

• Helps promote a brighter-looking complexion
• Supports smoother and softer skin texture
• Provides daily hydration and nourishment
• Helps maintain healthy-looking skin
• Leaves skin feeling refreshed and comfortable
• Suitable for use on the face, neck, and ears

Product Features

• Lightweight Brightening Oil
• Hydroquinone-Free
• Fast-Absorbing Formula
• Daily Skincare Essential
• Suitable for All Skin Types
• Easy-to-Apply Oil Texture

How to Use

Cleanse and dry your skin thoroughly.
Apply an appropriate amount to the face, neck, ears, or desired areas.
Gently massage with your fingertips until fully absorbed.
Use twice daily, morning and evening, for best results.

Perfect For

• Dull and tired-looking skin
• Uneven-looking skin tone
• Daily moisturizing care
• Softening and nourishing the skin
• Lightweight skincare routines
• All skin types

Enjoy softer, smoother, and more radiant-looking skin with Alada Lightweight Brightening Oil, a lightweight daily care solution designed to keep your skin nourished and glowing.

65 AED

5% OFFFeatured

Conditioner, Hair Care

Doo Gro Repair Conditioner 300ml

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Highlights:

Doo Gro Repair Conditioner 300ml

Strengthens and repairs hair that has been damaged or abused. This unique formula remoisturizes dry, brittle and chemically treated hair and returns it to its youthful luster. DOO GRO® Repair Conditioner detangles and adds body to hair, while reducing breakage and helping mend split ends and taming frizzies, leaving hair feeling clean and fresh with a beautiful sheen.

Promotes strong, shiny healthy hair
Repairs split ends
Remoisturizes
Helps reduce breakage allowing hair to grow longer

Directions: After shampooing, apply DOO GRO® Repair Conditioner. Gently massage through hair and leave on for 1-3 minutes. Rinse and style as usual.

Directions for severely damaged hair: Shampoo and towel dry hair. Apply a liberal amount of DOO GRO® Repair Conditioner and gently massage through hair and leave on for 15-20 minutes (a heating cap or hair dryer can be used to increase effectiveness but is not required). Rinse and style as usual.

For best results use DOO GRO® Products.

95 AED

6% OFFFeatured

Lumine Vitamin C Skin Boost & Blend Complecxion Face & Body Milk 400ml

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Lumine Half-Cast Lightening Milk 400ml

Introducing Lumine Half-Cast Milk, the perfect blend of indulgence and nourishment that your body deserves! Our half-cast milk is a unique and innovative dairy product that brings together the rich, creamy texture of whole milk with the light, refreshing taste of low-fat milk. Crafted from the finest ingredients, Lumine Half-Cast Milk is designed to cater to those who appreciate both flavor and health benefits in one delightful package.
Picture the smooth, velvety essence that flows through every sip of Lumine Half-Cast Milk. This luxurious beverage boasts a perfect balance of calcium and vitamins, essential for maintaining strong bones and overall well-being. It contains a wholesome mix of proteins, ensuring that your body gets the fuel it needs, whether you’re starting your day with a hearty breakfast or winding down with a soothing evening treat.

160 AED

13% OFFFeatured

Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

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Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

FRUIT OF THE WOKALI PROFESSIONAL CARE FOAM MAKEUP REMOVER WITH COLLAGEN. This foam cleanser completely removes waterproof makeup without damaging the moisture barrier. It eliminates dirt, oil, and makeup for refreshed, clean skin.
This all-in-one facial cleanser creates a foam that cleanses without drying out the skin and helps remove even waterproof makeup. Safe for sensitive eyes, it does not irritate or sting the sensitive eye area and therefore does not clog pores

35 AED