Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Face Cream, Skin Care

Fruit Of The Wokali Whitening And Moisturizing Facial Cream With Vitamin Essence And Niacinamide 55gm

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Fruit Of The Wokali Whitening And Moisturizing Facial Cream With Vitamin Essence And Niacinamide 55gm

Fruit of the Wokali Professional Care Resurface Whitening Cream

Product type: Brightening and revitalizing face cream / Anti-aging moisturizing treatment

Main ingredients: Vitamin E essence and Vitamin B3 (Niacinamide).

Main benefits:

Whitening and Brightening Effect: Its “Resurface” formula helps to even out skin tone, eliminating dullness to achieve a brighter and more radiant complexion.
Skin Barrier Reinforcement: Thanks to the properties of vitamins E and B3, it strengthens the skin’s natural defenses against external aggressions.
Cell Regeneration and Reproduction: Promotes skin renewal, helping to restore a smoother and healthier texture.
Superior Hydration: Significantly improves the skin’s ability to retain moisture, preventing dryness throughout the day.
Youthful Appearance: Its calming and moisturizing action fills and smooths fine lines, providing a rejuvenated and fresh appearance.

45 AED

11% OFFFeatured

Xtreme Collection Strawberry Gel Scrub 500ml

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Xtreme Collection Strawberry Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Strawberry, it gently exfoliates the residual grimes, removes the dark patches, purifies your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Strawberry Gel Scrub 500ml

40 AED

17% OFFFeatured

Anti Stretch Marks, Skin Care, Spot Corrector

Hira Beauty Cream 30gm

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Hira Beauty Cream 30gm

Hira Beauty Cream is a nourishing skincare cream formulated with a blend of vitamins, minerals, and skin-loving botanical ingredients including kale, spinach, green tea, and vitamins C, E, and K. Its antioxidant-rich formula helps moisturize and refresh the skin while supporting a brighter, smoother, and more radiant-looking complexion. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Enriched with vitamins C, E & K
✓ Formulated with kale, spinach & green tea
✓ Provides nourishing and moisturizing care
✓ Helps improve the appearance of dull-looking skin
✓ Supports a brighter and more even-looking complexion
✓ Helps reduce the appearance of blemishes and dark spots
✓ Antioxidant-rich formula helps protect against environmental stressors
✓ Leaves skin feeling soft, refreshed, and radiant
✓ Suitable for all skin types
✓ Ideal for daily skincare use

Hira Beauty Cream is designed to nourish and moisturize the skin while supporting a healthy, radiant-looking complexion. Its botanical-inspired formula combines kale, spinach, and green tea with vitamins C, E, and K to provide antioxidant-rich skincare and everyday nourishment.

The lightweight cream helps keep the skin moisturized and supports a smoother, softer appearance. Its nourishing ingredients help improve the appearance of dullness, blemishes, and uneven-looking skin, leaving the complexion looking fresh and naturally radiant.

With regular use, Hira Beauty Cream helps maintain soft, hydrated, and refreshed-looking skin. Suitable for all skin types, it can be easily incorporated into your morning and evening skincare routine for consistent daily care.

25 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Cooling Non Greasy Body Lotion 200ml

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Vaseline Men Cooling Non Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr Vite Tomato Power 3+ Whitening Cream

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Dr Vite Tomato Power 3+ Whitening Cream

Dr Vite Tomato Power 3+ Whitening Cream is a lightweight, fast-absorbing formula enriched with natural tomato extracts. It helps improve skin brightness, enhance clarity, and promote a fresh, even-toned complexion with daily use. The non-greasy texture makes it suitable for regular skincare routines.

Dr Vite Tomato Power 3+ Whitening Cream is designed to support brighter and healthier-looking skin. Infused with the natural goodness of tomatoes, this cream helps nourish the skin, improve its appearance, and maintain a smooth, radiant glow. Its quick-absorbing and non-sticky formula ensures comfortable wear throughout the day, making it ideal for daily skincare use.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

Glutathione Injection Gluta Terminal White + Strong Whitening Shower Milk, 800ml

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Glutathione Injection Gluta Terminal White + Strong Whitening Shower Milk, 800ml

45 AED

20% OFF

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Carrot Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Carrot Oil Essential Oils for Brightening and Moisturising 118ml

Carrot Oil: Rich in vitamin D and protein, it is a good moisturizing and moisturizing oil, which can maintain skin moisture, prevent wrinkles, and soften the skin. It is suitable for mature and aging skin. It is often used for facial, body massage, and hair maintenance.

20 AED

29% OFFFeatured

Creams, Personal Care, Skin Care

Valera Massage Cream Stretch Marks

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Valera Massage Cream Stretch Marks

25 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

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Highlights:

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Argan Oil:

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

20% OFFFeatured

Creams, Tubes, Skin Care

Esapharma Civic Lightening Cream 40g

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Highlights:

Esapharma Civic Lightening Cream 40g

Civic Cream helps correct the clear skin of all its imperfections.

It is a cream designed to help black skin, mixed and matte to unify, lighten their complexion. Removes dark spots and skin imperfections, unifies the complexion. Civic Cream is also suitable for acne skin, redness, scars, and pregnancy spots. Use daily as needed.

20 AED

PRODUCTS ON SALES

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14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Blossom Perfumed Talc Powder 250gm

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Skin Doctor Blossom Perfumed Talc Powder 250gm

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

6% OFFFeatured

The Doux Get Honey Hair & Scalp Serum 59ml

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Highlights:

The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

85 AED

14% OFFFeatured

Hair Treatment, Scrubs, Skin Care

Skin Doctor Coffee Face & Body Scrub 200ml

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30 AED

14% OFFFeatured

Yaz Gold Skin Lightening Ampoules with 24-karat Gold Powder and Glutathione – 3 Day Fast Results 12ml

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Yaz Gold Skin Lightening Ampoules with 24-karat Gold Powder and Glutathione – 3 Day Fast Results 12ml

30 AED

14% OFFFeatured

RDL Babyface Astringent with Melawhite No1 60ml

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Highlights:

RDL Babyface Astringent with Melawhite No1 60ml

RDL Babyface Astringent with Melawhite provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Gently apply on face and neck areas.

Applied for anti-ageing, glow, fairness. Gives it a natural and youthful glow.

For skin pigmentation and reduces age spots.

Direction for Use: Moisten a piece of cotton with RDL Babyface Astringent with Melawhite. Gently apply on face and neck areas.

Warning and Precautions: Contains Menthol. Not to be used for children under 3 years of age. Avoid contact with eyes.

Store at temperature not exceeding 30C.

30 AED

25% OFFFeatured

Yong Chin Gold Caviar Brightening & Dark Spot Remover Soap 100gm

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Yong Chin Gold Caviar Brightening & Dark Spot Remover Soap 100gm

Gently cleanse and soften your skin while effectively combating dark spots.

Achieve an even skin tone and lighten areas like elbows and knees.

With a unique and advanced formula, it helps brighten skin tone and remove blemishes.

This rich formula with golden caviar and natural herbal extracts reduces the appearance of dark spots, creating radiance and smoothness.

Improves skin elasticity.

Enjoy the removal of dead skin cells for a renewed appearance.

15 AED

17% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Hairfall Defense Anti-Dandruff Shampoo For Men 400ml

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Head & Shoulders Hairfall Defense Anti-Dandruff Shampoo For Men 400ml

Head & Shoulders Shampoo is a modern man’s formula for dandruff-free, breakage-free hair that eliminates dry hair permanently, as it works to solve all hair problems so that you can enjoy healthy hair free of hair loss and completely free of dandruff. It also works to prevent the appearance of white hair and works to supply hair follicles with vitamins and beneficial elements that help it to grow strongly. It also works to provide special care for your scalp and maintain it, leaving your hair soft and refreshed with its triple-action formula that works to protect and moisturize your hair and scalp.

Benefits and features:

Works to detangle
Fights dandruff and breakage by 100%
Works to activate and refresh the scalp
Works to strengthen hair and correct growth naturally
Prevents the appearance of white hair and nourishes hair follicles
Works to nourish your hair with vitamins and beneficial elements
Works to clean visible fats and impurities
Protects your hair from direct sun damage
Works to get rid of dandruff stuck to the scalp.

How to use:

Shake the bottle well before use, massage it carefully into your wet hair, then rinse it with water. Repeat the process when needed. Repeat as needed.

25 AED

20% OFFFeatured

Oserth Volume Shampoo 300ml

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Highlights:

Oserth Volume Shampoo 300ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening.

120 AED

11% OFFFeatured

Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

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Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

Face masks are great additions to any skincare routine to target specific skin care concerns. Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

Face masks are occlusive meaning they blanket the skin, delivering benefit ingredients to improve the appearance and or quality of the skin. Always apply a face mask to clean, dry skin so you’re not layering a face mask over dirt and bacteria.

40 AED

25% OFFFeatured

Sia Pinkish White Glow Beauty Soap

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Sia Pinkish White Glow Beauty Soap

Sia Beauty Soap is a luxurious skincare product that combines natural ingredients like Vitamin E, Avocado, and Jojoba extracts for a deep, nourishing experience. It not only cleanses but also deeply moisturizes and nourishes the skin, resulting in a radiant complexion. The soap’s unique formula regulates oil production, leaving the skin oil-free.

It prevents moisture loss, ensuring suppleness and a glowing complexion. Unlike other soaps, Sia Beauty Soap is free from harsh chemicals and ingredients. It is endorsed by a trusted beauty icon, ensuring its safety and effectiveness. Transform your skincare routine with Sia Beauty Soap for radiant, moisturized, and balanced skin.

15 AED

GIFT SET

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13% OFFFeatured

Creams, Skin Care, Tubes

Fair & White Original Brightening Cream AHA-2 Face Cream – AHA and plant extracts 30ml.

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Highlights:

Fair & White Original Brightening Cream AHA-2 Face Cream – AHA and plant extracts 30ml.

This formula contains plant-based extract and AHA for a peeling effect. For smooth and beautiful radiant skin!

65 AED

17% OFFFeatured

Pastil Natural Organic Tea Tree Hair Oil 65ml

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Pastil Natural Organic Mustard Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

17% OFF

PrettyBe Face Wash Milk 100ml

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PrettyBe Face Wash Milk 100ml

25 AED

13% OFFFeatured

Hair Care, Hair Gel & Spray

Silky Cool Super Strong Hair Gel 1000ml

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Highlights:

Silky Cool Super Strong Hair Gel 1000ml

Helps the scalp naturally regulate its moisturizing system. It attracts moisture to the scalp and holds it in while also taming frizz and the key property is it prevents scalp and hair from dandruff.

35 AED

14% OFFFeatured

Conditioner, Hair Care, Hair Treatment

Sunny Isle Chebe Conditioner 354ml

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Highlights:

Sunny Isle Chebe Conditioner 354ml

Introducing the Sunny Isle Pure Chebe Extreme Hydrating Conditioner, a luxurious hair care solution that will transform your hair care routine. This 12oz conditioner is enriched with the powerful combination of Jamaican Black Castor Oil and Pure African Chebe Powder, creating a anti-breakage formula that promotes strong, healthy, and beautifully hydrated hair. Our Chebe powder is made the traditional way and is consistently sourced from Chad, Africa. Our 100% pure and natural Jamaican black castor oil is also produced in the Jamaican tradition to ensure the highest quality oil for natural hair growth.

Benefits:

Infused with Chadian Chebe Powder
Infused with Jamaican Black Castor Oil
Anti-Breakage, Damage Reversal and Growth Formula
Improves hair texture and strength
Great for color-treated hair
Adds Volume and Strengthens
Helps with itchy, dry scalp
Stimulates Hair Growth
All Hair Types

Formulated without: Parabens, Sulfates, Paraffins, Mineral Oil, Animal Testing

60 AED

5% OFFFeatured

Hair Care, Hair Food, Hair Texturizers

The Doux Bonita Afro Balm Texture Cream 454gm

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Highlights:

The Doux Bonita Afro Balm Texture Cream 454gm

WHAT IT DOUX?

Control paste-meets-pomade. Bonita Afro Balm? is for you if you want the performance, control, and weight of butter or oil minus the build-up. Keep natural curls, coils, twists, and braids looking fresh from start to finish.

WHAT?S GOOD?

Goji Berry: To improve overall shine

Coconut Oil: Locking in that moisture

Sweet Almond Oil: For no more frizz

DOUX YOU:

A little goes a long way! Apply a small amount to wet or dry hair to control frizz and sustain moisture.

Best for softening and refreshing twist-outs, braid-outs, and finger styling to elongate and soften hair without flaking or sticky residue. Best used on it?s own.

95 AED

17% OFFFeaturedOut Of Stock

Creams, Skin Care

Diva Maxima Maxi Tone Triple Action Fade Cream 130ml

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Highlights:

Diva Maxima Clarifying cream 320ml

Dima Maxima tone cream ensures rapid and effective lightening. The ingredients of its MTA3 formula act in synergy to clarify, rejuvenate and purify the skin in depth.

25 AED

13% OFFFeatured

Scrubs, Skin Care

Xtreme Collection Strawberry Face & Body Whitening Scrub 500ml

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Highlights:

Xtreme Collection Strawberry Face & Body Whitening Scrub 500ml

An aromatic deep cleansing scrub that gently removes surface impurities and dead skin cells.

How to use

Apply scrub to wet skin and leave alone for several minutes so the ingredients have time to work. While scrub is still slightly wet, gently massage into skin until it dries. Remove with lukewarm water and pat dry

35 AED

10% OFFFeatured

Shower Gel, Skin Care

White Now Brightening Exfoliating Shower Gel 750ml

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Highlights:

White Now Brightening Exfoliating Shower Gel 750ml

White now Shower Gel triple action made with natural extracts of lemon and apricot seeds to help restore a luminous complexion, firm and smooth. It exfoliates and purify your skin eliminating dead cells, giving you that radiance and healthy looking skin tone.

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

45 AED

13% OFFFeatured

Fruit of the Wokali SPF 90 Cream Sunscreen for Sun-Sensitive and Tanned Skin, UVA UVB Filters, 130g

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Fruit of the Wokali SPF 90 Cream Sunscreen for Sun-Sensitive and Tanned Skin, UVA UVB Filters, 130g

Fruit of the Wokali Sun Care Expert Multi Vitamin SPF PA+++90+ Sunscreen Cream for Sun-Sensitive and Tanned Skin. The balanced UVA/UVB filter system provides immediate and reliable protection against sunburn. Premature skin aging caused by sunlight is prevented with regular application. Sweat and water resistant. 3-in-1: UVA/UVB protection, brightening and mattifying sunscreen, long-lasting care. Net Wt. 130g

35 AED