Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care

UCB European White Carrot Brightening Face And Body Lotion 500ml

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UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

UCB European White Vitamin C Body Lotion is a 500ml multi-action brightening and firming body milk formulated with Vitamin C and turmeric to promote an even, radiant skin tone.

Key Features & Benefits

Brightens & Evens Tone: Targets dark spots and blotchy areas to restore a natural glow.

Firms & Smooths: Enhances skin elasticity and combats early signs of aging or sagging.

Sun Protection: Frequently includes SPF 50+ to shield the skin from UV-induced damage and new dark spots.

Deep Hydration: Nourishes dry or dull skin with a rich, non-greasy moisturizing complex.

165 AED

13% OFFFeatured

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Papaya which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OFFFeatured

New Face Body Butter Cream Intensive Moisturizing with Cocoa & Butter Cream

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New Face Body Butter Cream Intensive Moisturizing with Cocoa & Butter Cream

Indulge your skin with the deep nourishment and hydration of New Face Body Butter Cream, infused with rich cocoa and butter cream for intensive moisture care. This luxurious formula penetrates deeply to restore skin elasticity, combat dryness, and protect the skin barrier, leaving your skin silky soft and radiant.

Key Benefits:

Intensive Hydration – Deeply moisturizes and replenishes dry skin.
Cocoa Butter Enrichment – Helps improve skin texture and elasticity.
Protective Skin Barrier – Forms a shield against dryness and environmental stressors.
Rich, Non-Greasy Formula – Absorbs quickly while keeping skin nourished.
Suitable for All Skin Types – Perfect for daily hydration and long-lasting softness.

Give your skin the ultimate hydration boost with New Face Body Butter Cream, ensuring a smooth, healthy, and glowing complexion every day.

35 AED

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Kent Intensive natural Care Body & Face Bleach Cream 150ml

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Highlights:

Kent Intensive natural Care Body & Face Bleach Cream

Our exclusive face and body bleach cream is manufactured with organic ingredients. It can be used for bleaching facial hair, underarms and other body hairs. The bleach is harmless to the skin. It balances uneven skin tone and moisturizes it. For best results use on clean and dry skin. Suitable for all skin types.

20% OFFFeatured

Scrubs, Skin Care

Reborn Beauty Premium Scrub Lemon 500ml

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Highlights:

Reborn Beauty Premium Scrub Mint 500ml

40 AED

17% OFFFeatured

Biocos Aloe Vera Hydrating Spray Soothes Sunburn & Restores Skin

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Highlights:

Biocos Aloe Vera Hydrating Spray Soothes Sunburn & Restores Skin

Deep Hydration: Aloe Vera Water penetrates deeply to replenish moisture, leaving skin soft, plump, and refreshed with every use.
Soothing Relief: Calms sunburned or irritated skin with Aloe Vera’s cooling and anti-inflammatory properties for instant comfort.
Radiant Glow: Grapefruit Water’s natural antioxidants brighten skin tone, giving a revitalized, healthy glow.
Reduces Redness: Juniperberry Extract helps alleviate redness and balance skin tone, making it suitable for sensitive skin.
Gentle & Refreshing: Lightweight formula infused with Limonene provides a refreshing scent while nourishing skin for a natural, radiant look.

25 AED

31% OFFFeatured

White Express Cream 7 Days with Carrot 500ml

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Highlights:

White Express Cream 7 Days with Carrot 500ml

Description: White Express lightened skin in 7 days Extra whitening cream 500 ml The White Express lightening cream ensures good care of your skin. The Buty Resorcinol complex softens and protects your body from drying out and restores radiance in 7 days. White Express Carrot – Extra Carrot 7 Days Skin Lightening Cream effectively reduces dark spots and brightens the skin in just a few days. Rich in vitamins and specially developed for black skin.

Application:

Apply morning and evening to clean, healthy skin, paying particular attention to very dry areas. Spread it lightly and evenly. Avoid contact with eyes and exposure to the sun.

45 AED

20% OFFFeatured

Yoko Gold Salt Body Scrub Coconut + Milk 350g

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Highlights:

Yoko Gold Salt Body Scrub Coconut + Milk 350g

Coconut spa salt scrub mixed with 10 times concentrated Hokkaido milk, rich in organic coconut oil. For smooth, soft skin More moisturized than ever Comes with micro salt scrub and walnut scrub. Helps gently exfoliate old skin cells. Protects dry skin and returns it smooth and smooth. Reveal new, smooth skin Make your skin look radiant and healthy from the first time you use it.

Hokkaido milk 10x combines the power of Hokkaido milk 10 times from the normal formula. Make your skin smooth and soft like soaking in milk.
Organic Coconut Oil, organic coconut oil. Helps restore dry skin to become soft.
Walnut Scrub 100% natural helps gently exfoliate the skin.

How to use : Pour some salt onto wet skin. Then gently scrub the skin all over. Leave it for 3 minutes and then rinse with clean water. Should be given 1-2 times a week to keep the skin clean and bright

20 AED

10% OFFFeatured

Pretty Be Gentle & Fresh Papaya Bath & Shower Gel 1000ml

Shower Gel, Skin Care

Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel 1000ml

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Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel 1000ml

Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel: gently cleanses while soothing and hydrating your skin. Infused with calming lavender, it leaves your skin soft, refreshed, and delicately scented. Ideal for daily use to relax and moisturize your skin.

Discover the perfect companion to bring peace and gentle care into your daily ritual with Pretty Be Soothing.
What sets Pretty Be Soothing apart is its commitment to holistic care. Perfect for all skin types, Pretty Be Soothing is a product the entire family can trust.
In a world filled with countless options, Pretty Be Soothing stands out for its gentle yet effective formula. It’s paraben-free, cruelty-free, and free from harmful additives.

Let Pretty Be Soothing elevate your self-care to the next level. From calming irritated skin to providing moments of serene tranquility, this product is the all-in-one solution you never knew you needed. Make Pretty Be Soothing part of your routine today and revel in the perfect harmony of care for your body and mind.

45 AED

25% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

Chandni Skin Whitening Soap White 100gm

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Highlights:

Chandni Skin Whitening Soap White 100gm

Helps to removes acne, wrinkles, pimples, dark spots and dark circles. Cleanses skin and helps eliminates pimples, skin pigmentation, white heads and black heads. Gives instant freshness and relaxation.

Highlights

Helps to removes acne, wrinkles, pimples, dark spots and dark circles.
Cleanses skin and helps eliminates pimples, skin pigmentation, white heads and black heads.
Gives instant freshness and relaxation.

This is a regular facial and body cleansing bar formulated to help with acne, oil, and dark spots.

Wet your skin: Splash your face or body with lukewarm water.
Work into a lather: Rub the soap between your hands or apply it directly to your skin to create a rich lather.
Massage: Gently massage the foam into your skin using circular motions to cleanse dirt and excess oil.
Rinse: Rinse completely with clean water.
Frequency: Use it twice daily (morning and night) as part of your regular cleansing routine, and follow up with a moisturizer or cream if needed.

15 AED

PRODUCTS ON SALES

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14% OFFFeatured

Conditioner, Hair Care, Hair Treatment

Sunny Isle Chebe Conditioner 354ml

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Highlights:

Sunny Isle Chebe Conditioner 354ml

Introducing the Sunny Isle Pure Chebe Extreme Hydrating Conditioner, a luxurious hair care solution that will transform your hair care routine. This 12oz conditioner is enriched with the powerful combination of Jamaican Black Castor Oil and Pure African Chebe Powder, creating a anti-breakage formula that promotes strong, healthy, and beautifully hydrated hair. Our Chebe powder is made the traditional way and is consistently sourced from Chad, Africa. Our 100% pure and natural Jamaican black castor oil is also produced in the Jamaican tradition to ensure the highest quality oil for natural hair growth.

Benefits:

Infused with Chadian Chebe Powder
Infused with Jamaican Black Castor Oil
Anti-Breakage, Damage Reversal and Growth Formula
Improves hair texture and strength
Great for color-treated hair
Adds Volume and Strengthens
Helps with itchy, dry scalp
Stimulates Hair Growth
All Hair Types

Formulated without: Parabens, Sulfates, Paraffins, Mineral Oil, Animal Testing

60 AED

29% OFFFeatured

Amalico Anti- Ageing Face Serum with Green Tea Leaves 30ml

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Highlights:

Amalico Vitamin C Lightening Face Serum 30ml

AMALICO FACE SERUM helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

25 AED

20% OFFFeatured

Reborn Whitening Lotion 200ml

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Reborn Whitening Lotion 200ml

40 AED

17% OFFFeatured

Hair Care, Hair Treatment

Damatol Medicated Hair Scalp and Skin Treatments 250gm

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Highlights:

Damatol Medicated Hair Scalp and Skin Treatments 250gm

Damatol Medicated Hair Treatment is a specialized formula designed to address a variety of scalp and hair concerns. With its blend of active ingredients, it helps combat dandruff, soothe itching, and nourish the scalp, promoting healthier and more manageable hair. Ideal for those suffering from dry, flaky scalps, or mild scalp irritations, Damatol offers quick relief while improving the overall health of your hair.

Key Benefits:

Dandruff Control: Effectively combats dandruff, flakes, and scalp dryness.
Soothes Itching: Alleviates scalp irritation and itching, providing comfort.
Nourishes the Scalp: Hydrates and nourishes the scalp, promoting healthier hair growth.
Strengthens Hair: Helps improve hair texture and manageability.
Gentle and Effective: Suitable for all hair types, including sensitive scalps.

Usage:

Apply a small amount of Damatol to your scalp.
Massage gently for a few minutes to ensure even distribution.
Leave on for a few minutes to allow the product to take effect.
Rinse thoroughly with warm water.
Use regularly for best results.

For a healthier, more comfortable scalp and smoother, dandruff-free hair, choose Damatol Medicated Hair Treatment for your hair care routine.

50 AED

17% OFFFeatured

Skin Doctor Grapefruit Protective Hand Cream 50gm

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Highlights:

Skin Doctor Grapefruit Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use

Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

6% OFFFeatured

Hair Care, Hair Styling Products

TGIN Curl Bomb Moisturizing Styling Gel 384ml

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Highlights:

TGIN Curl Bomb Moisturizing Styling Gel 384ml

Create soft touchable curls without the crunch using tgin Curl Bomb Moisturizing Styling Gel. This unique formula aids in moisture retention, while providing long lasting curl definition.

Benefits

Lightweight formula that defines curls and provides soft hold

Great for wash-n-go?s

Non-flaking formula

Reduces frizz

Enhances shine

Great for all hair types

75 AED

20% OFFFeatured

Nature Secrete Facial Cream with Argan Oil 40g

Skin Care, Spot Corrector

Nature Secrete Facial Cream with Argan Oil 40g

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Highlights:

Nature Secrete Facial Cream with Argan Oil 40g

Nature Secrete Argan Oil Facial Cream is formulated with Argan Oil, Ginseng and Snail Slime to ensure a lighter and clarified complexion.

Nature Secrete With Pure Argan Oil Lightening Facial Cream Always Beautiful: brightens your skin, more luminous. It attenuates your hyper pigmentation spots and help to prevent their appearance. Its concentrated formula with Argan oil works gently and effectively to unify and clarify the complexion. Enriched with lightening plant extracts, body cream Nature Secrete with pure Argan oil moisturizes, protects and helps your skin retain its elasticity without leaving a greasy film. It will leave your skin silky, soft, and radiant beauty by offering a pleasant sensation of freshness

20 AED

25% OFFFeatured

Shea Moisture Raw Shea Butter Hydrating Body Wash 384ml

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Highlights:

Shea Moisture Raw Shea Butter Hydrating Body Wash 384ml

Turn every single bath into a spa-like experience when you use SheaMoisture’s Raw Shea Butter Body Wash! Not only does this body wash calm your senses with refreshing scents of Frankincense and Myrrh extracts, it also does wonders for your dull, dry skin. This is a signature SheaMoisture body wash to have in your collection of bath products. It nicely complements our SheaMoisture Raw Shea Butter Hydrating Body Lotion.

Enjoy a deeply hydrating body wash that is specially formulated with certified organic Shea Butter, a premium active ingredient that gently cleanses and deeply moisturizes dry, rough skin. The high Vitamin A content of raw Shea butter body wash offers a pleasant way to help fight a plethora of skin conditions such as dermatitis, eczema, wrinkles and blemishes, while also being effective against skin allergies. Blended with healing, anti-aging extracts like Frankincense and Myrrh, our soothing body wash calms and revitalizes dull looking skin, while preventing early signs of aging.

Our complete body care formula is good for all skin types, including sensitive skin. In addition to Shea butter, our formula includes fruity Mango Butter and Argan Oil. Its rejuvenating formula creates a symphony of aromatherapy for the senses, while moisturizing your skin with a blend of vitamins, natural oils and nourishing ingredients that leave skin soft and youthful. Trust us; this one will become a firm staple.

45 AED

13% OFFFeatured

Washami Extra White Collagen Body Lotion 480ml

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Highlights:

Washami Extra White Collagen Body Lotion 480ml

35 AED

8% OFFFeatured

Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

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Highlights:

Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

Smooth Diamond Vitamin C + Turmeric Lotion is formulated to help to combat free radicles, glow the skin and more even skin tone, it is infused with Turmeric anti-inflammatory also helps to support healthy skin, leaving the skin soothed and revitalised.

Visible result – anti stretch mark, skin toning, anti-sunspot and brown spots. Guaranteed results within 1 week.

Direction for use: apply after bath on clean dry skin (morning and night) softly massage on skin until absorbed throughly avoid contact with eyes, if irritation occurs please discontinue use and consult your doctor.

165 AED

GIFT SET

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18% OFFFeatured

Lotion, Skin Care

Piment Doux Plus Super Lightening Lotion 500ml

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Highlights:

Piment Doux Plus Super Lightening Lotion 500ml

Piment Doux Plus Lightening Lotion is a concentrate and repairer for all skin and complexion defects. It helps remove spots from all parts of the body, quickly lightens the skin and evens out skin tone.

Removes dead skin cells and reduces stress.

45 AED

13% OFFFeatured

Conditioner, Hair Care

Mielle Pomegranate & Honey Detangling Conditioner 355ml

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Highlights:

Mielle Pomegranate & Honey Detangling Conditioner 355ml

A Prime + Define™ styling system formulated for thick, curly hair resulting in intense hydration and silkiness. Mielle Organics Pomegranate & Honey Moisturizing and Detangling Conditioner provides this and more. This conditioner locks in moisture, strengthens thick curly hair, prevents breakage and split ends, and gives your hair an overall smooth, silky texture. Pair it with Mielle’s other thoughtfully made Type 4 hair products for a perfect hair care routine from start to finish. Add our Pomegranate & Honey Leave-In Conditioner to your order to prime wet hair for styling and create a defined finish. Your hair will thank you over and over again!

Key Benefits:

Achieve shiny, smooth-to-the-touch hair

Perfect for any curl pattern

Provides superior slip and enhances texture

65 AED

Perfect White Intense Lightening Cream With AHA 30ml

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Highlights:

Perfect White Intense Lightening Cream With AHA 30ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

30 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Beauty Cream with SPF 60 30gm

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Highlights:

Casri Beauty Cream with SPF 60 30gm

Casri Beauty Cream with SPF 60 is a daily skincare formula designed to nourish, moisturize, and protect your skin from harmful UV rays. Enriched with skin-conditioning ingredients, its lightweight formula helps keep your skin soft, smooth, and naturally radiant while providing broad-spectrum sun protection for everyday use.

Key Highlights

✓ SPF 60 for daily UV protection
✓ Helps protect skin from harmful sun exposure
✓ Deeply moisturizes and nourishes the skin
✓ Supports a smoother and softer skin texture
✓ Helps maintain a healthy-looking complexion
✓ Lightweight, non-greasy formula
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

25% OFFFeatured

Gold Skin Clarifying Soap with Argan Oil 180g

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Highlights:

Gold Skin Clarifying Soap with Argan Oil 180g

GOLD SKIN Clarifying Soap with Argan Oil deeply cleans the skin while removing dead cells and other imperfections. Its cleansing base enriched with Argan oil helps lighten the complexion evenly, moisturizes and gives to the skin nourishing, toning and anti-aging properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps brighten the complexion.

Provides the skin with nourishing, toning and anti-aging properties.

How to use

Lather the soap and apply the foam onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

31% OFFFeatured

Palmer’s, Shea Butter Formula, Raw Shea Nourish, Body Balm with Vitamin E 200g

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Highlights:

Palmer’s, Shea Butter Formula, Raw Shea Nourish, Body Balm with Vitamin E 200g

Soothe and Nourish head-to-toe with Palmer’s® Shea Butter FormulaⓇ Balm, crafted with raw African Shea Butter and concentrated to rehydrate the roughest, driest skin.

Shea Butter (Butyrospermum Parkii)*:

Sustainably produced, raw shea butter contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

*Ethically traded and sustainably produced.

Suggested use

Apply to moisture-thirsty areas such as cuticles or cracked heels. Solid formula won’t melt or get messy in the heat!

Other ingredients

Butyrospermum parkii (shea) butter, glycine soja (soybean) oil, canola oil, helianthus annuus (sunflower) seed oil, microcrystalline wax (cera microcristallina), cocos nucifera (coconut) oil, ozokerite, theobroma cacao (cocoa) seed butter, tocopheryl acetate, fragrance (parfum), benzyl benzoate, benzyl salicylate, hexyl cinnamal, benzyl alcoh

45 AED

6% OFFFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

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Highlights:

ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

A gel cleanser specially formulated for dry and sensitive skin. It is enriched with moisturizing ingredients that gently cleanse the skin without causing dryness or irritation. This gel helps maintain the skin’s natural moisture balance, leaving it soft and comfortable after each use.

Features:

Daily cleansing for dry and sensitive skin: Developed for daily use on very dry or sensitive skin, this gel can be used for children and adults.
Gentle and effective formula: Contains gentle cleansing bases and superior moisturizing agents, which maintain the skin’s pH and allow for gentle cleansing without affecting the hydrolipid film.

How to use:

Use to cleanse face and body daily.
In case of contact with eyes, rinse thoroughly with water.

85 AED

11% OFFFeatured

Conditioner, Hair Care

Olaplex Conditioner 5 Moisturizing Repair 250ml

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Highlights:

Olaplex N6 Smoothing Concentrate Cream 100ml

Features and benefits:

Smooths and strengthens hair, reducing frizz and flyaways.
Provides deep moisture to the hair, making it softer and more resilient.
Protects hair from the effects of heat styling tools, minimizing heat damage.
Suitable for use on all hair types, including chemically treated hair.

Instructions for use:

After washing hair, gently pat dry with a towel to remove excess moisture.
Apply an appropriate amount of cream to wet hair, starting from the center of the hair to the ends.
Comb through hair to distribute product evenly.
Allow hair to dry naturally or use styling tools as desired.

Warnings for use:

Avoid contact with eyes.
In case of contact with eyes, rinse thoroughly with water.
Store in a cool, dry place out of the reach of children.

125 AED

10% OFFFeatured

Yong Chin Whitening Facial Scrub with Apricot Extract 450gm

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Highlights:

Yong Chin Whitening Facial Scrub with Apricot Extract 450gm

Gently exfoliates, swiftly and gently removes impurities that dull the complexion.

YC Shower Salt Scrub with Apricot Extract delicately exfoliates dull surface cells, unveiling clean, fresh, and healthy-looking skin. Formulated with natural scrubs and herbal extracts, this facial scrub gently removes dead cells and eliminates complexion dullness, resulting in a whiter, softer, and smoother complexion. Apricot extract aids in maintaining skin moisture. Enriched with Vitamin E and a natural fiber complex, it swiftly and gently removes impurities that dull the complexion.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

8% OFFFeatured

&Honey Color Control Repair Hair Oil 100ml

Hair Care, Hair Treatment

&Honey Color Control Repair Hair Oil 100ml

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Highlights:

&Honey Color Control Repair Hair Oil 100ml

A nourishing hair oil that repairs & protects colored hair
Formulated with over 90% moisturizing & color care ingredients, deeply hydrates & maintains hair color vibrancy
Developed with honey, royal jelly extract & hydrolyzed proteins, penetrates the hair shaft to nourish & rebuild, leaving hair healthier & more resilient
Contains argan oil & hydrolyzed silk, imparts a soft, silky texture & radiant sheen, taming frizz & smoothing flyaways
Includes platinum & silver oxide, extends the life of your hair color, ensuring it stays vibrant & luminous
Suitable for all hair types, especially beneficial for colored & damaged hair
Made in Japan

120 AED