Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care

Aichun Beauty Facial Wash with Natural Rice 100ml

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Aichun Beauty Facial Wash with Natural Rice 100ml

45 AED

13% OFFFeatured

Clere Powder Fresh Body Cream 500ml

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Clere Powder Fresh Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to a refreshing powdery scent.

Clear cream helps keep the skin radiant, hydrated, and fresh.

Suitable for normal and dry skin.

35 AED

25% OFFOut Of Stock

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Jojoba Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Jojoba Oil Essential Oils for Brightening and Moisturising 118ml

Jojoba Oil: Rich in vitamin D and protein, it is a good moisturizing and moisturizing oil, which can maintain skin moisture, prevent wrinkles, and soften the skin. It is suitable for mature and aging skin. It is often used for facial, body massage, and hair maintenance.

15 AED

25% OFFFeatured

Bar Soap, Skin Care

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

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Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

12% OFFFeatured

LightenUp Environmental Shield Day Serum with Vitamin D 30ml

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LightenUp Environmental Shield Day Serum with Vitamin D 30ml

Experience the ultimate protection against blue light emitted from screens with our LightenUp Environmental Shield Day Serum With Vitamin D. This light-textured serum is infused with powerful antioxidants, including Vitamin C and Vitamin D, to shield your skin from daily pollutants and rejuvenate its surface.

The naturally brightening properties of this serum work to reduce the appearance of dark spots, promoting a more radiant complexion. Vitamin C enhances skin vitality and reinforces its defense system, while Vitamin D provides added protection against blue light damage.

Directions: In the morning, apply a thin layer of the serum to cleansed skin. Allow it to dry before applying any other products. For optimal results, follow up with sunscreen to maintain a healthy and radiant complexion.

145 AED

6% OFFFeatured

Shower Gel, Skin Care

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

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Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

Skin Brightening: Formulated with alpha arbutin and glutathione to effectively brighten and even out skin tone.
Nourishing Ingredients: Enriched with goat milk and Filipino powder to nourish and revitalize your skin.
Body Repairing: Helps repair and rejuvenate your skin, promoting a healthier and more radiant appearance.
Glowing Skin: Enhances your skin’s natural glow, leaving it luminous and vibrant.
Gentle Cleansing: Provides a thorough yet gentle cleanse, suitable for all skin types and daily use.

170 AED

20% OFFFeatured

White Now Triple Action Lightening Soap 200gm

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White Now Triple Action Lightening Soap 200gm

White now soap triple action made with natural extracts of lemon and apricot seeds to help restore a luminous complexion, firm and smooth. It exfoliates and purify your skin eliminating dead cells, giving you that radiance and healthy looking skin tone.

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

20 AED

25% OFFFeatured

Gluta Secret Lightening Bar Soap 180g

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Gluta Secret Lightening Bar Soap 180g

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Wody lotion ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

15 AED

25% OFFFeatured

Renew Kojic Glutathione Original Soap Moisturizing + Whitening for Men and Women, 135gm

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Renew Kojic Glutathione Original Soap Moisturizing + Whitening for Men and Women, 135gm

Renew Kojic Glutathione Original Soap Moisturizing + Whitening

Renew kojic Glutathione Original Soap rejuvenates dull and tired skin. It contains a special mixture of extracts that nourishes skin while produces micro-exfoliation effect.

15 AED

25% OFFFeatured

Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk 500ml

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Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk 500ml

Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk is a premium brightening and moisturizing skincare lotion formulated for use on both the face and body. Designed for all skin types, this luxurious body milk helps nourish the skin while promoting a smoother, softer, brighter, and more radiant-looking complexion.

The 24K Gold formula provides intensive beauty care for dull and uneven-looking skin. Its moisturizing properties help maintain skin softness and hydration while supporting a healthy, luminous appearance. With regular use, the lotion helps improve the overall look and feel of the skin, leaving it supple, refreshed, and beautifully radiant.

Its convenient 500ml pump bottle makes it suitable for everyday face and body care.

Key Benefits:
• Helps brighten dull-looking skin.
• Promotes a more even-looking complexion.
• Helps moisturize and nourish dry skin.
• Leaves skin feeling softer and smoother.
• Promotes radiant and healthy-looking skin.
• 24K Gold beauty-care formula.
• Suitable for both face and body.
• Suitable for all skin types.
• Ideal for everyday skincare.
• Convenient 500ml pump bottle.

Directions for Use:Apply an appropriate amount to clean, dry skin and massage gently until completely absorbed. Use regularly on the face and body as part of your daily skincare routine. During daytime use, apply a suitable broad-spectrum sunscreen to exposed skin.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Discontinue use if irritation occurs.

150 AED

PRODUCTS ON SALES

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5% OFFFeatured

Serums, Skin Care

Cerave Hyaluronic Acid Serum for Face with Vitamin B5 30ml

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Cerave Hyaluronic Acid Serum for Face with Vitamin B5 30ml

HYALURONIC ACID SERUM CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
SMOOTH TEXTURE Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
ALL DAY HYDRATION With Vitamin B5 to help soothe skin. Features CeraVe’s patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
3 ESSENTIAL CERAMIDES Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier

95 AED

7% OFFFeatured

QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

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QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

This lotion is a treat for all types of skin. It is packed with the best ingredients: Nourishing Oligo Phyto Natural vitamins and moisturizing agents. This rich Carrot-based formulation (carotene) is an abundant source of vitamins A, E, F and PP. Lightening Body Lotion with Carrot Extract

In the range Active Harmonie, QEI+ has elaborated a body lotion with carrot extract which perfumes your skin. Based on a cocktail of plant extracts with lightening properties, your skin will be brighter and unified. Its formula includes the best lightening plant extracts known and its effectiveness can be improved in combination with the QEI+ Lightening Serum.

280 AED

25% OFFFeatured

Olivera Unifying Soap 190gm

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Olivera Unifying Soap 190gm

Olivera soap with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Soap evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

15 AED

17% OFFFeatured

Glupa Glutathione and Collagen Whitening Anti-Ageing Serum with Rosemary, Jasmine 50ml

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Glupa Glutathione and Collagen Whitening Anti-Ageing Serum with Rosemary, Jasmine 50ml

Skin whitening serum with Rosemary Jasmine and concealing effect,Passionate love scent whitens in 7days dermatologist teseted, This serum removes fades stubborn fark spots, acne scars, sun spots and biemishes, It is fast acting milk serum that helps restore a clearer and more radiant even toned complexion white smoothing out dry skin.

25 AED

17% OFFFeatured

Alattar Nourishing & Whitening Pink Face Wash 125ml

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Alattar Nourishing & Whitening Pink Face Wash 125ml

Discover the secret to clear, radiant skin with Attar’s Nourishing and Whitening Pink Face Wash. This gentle yet effective wash is specially designed to deeply cleanse your facial skin and remove dirt, excess oil, and impurities without drying it out. Its unique formula is enriched with raspberry extract, known for its antioxidant and skin-brightening properties, and pomegranate, which helps tighten and even out skin tone. It also contains nourishing ingredients that moisturize and give your skin a healthy appearance. This cleansing and nourishing wash is suitable for daily use and leaves your skin clean, refreshed, and naturally radiant.

Benefits and Features:

Deeply cleanses facial skin and effectively removes dirt, excess oil, and impurities without drying it out.

Helps gradually lighten skin tone and reduce the appearance of dark spots and pigmentation marks.

Contributes to firming the skin, improving its elasticity, and evening out its tone.

Moisturizes and nourishes the skin, giving it a healthy, radiant appearance.

Gentle and suitable for daily use.

Leaves skin clean, refreshed, and naturally radiant.

How to use:

Apply a small amount of cleanser to wet skin. Gently massage the cleanser in circular motions to create a lather. Rinse your face thoroughly with lukewarm water. Use twice daily, morning and evening, for best results.

Warnings:

For external use only.

Keep out of reach of children.

Store in a cool, dry place, away from direct sunlight.

25 AED

20% OFFFeatured

Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

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Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

Why I need it: Bring new life to your hair and enjoy this ultra-mild and exotic shampoo, formulated without sodium chloride or sulfates to help protect keratin hair smoothing treatments.
What it is: This exclusive formula with Keratin, Aloe Vera + Vitamin E gently cleanses without diminishing moisture, especially on damaged or keratin-treated hair. Each use of this fabulous wash will leave your hair soft, healthy and incredibly shiny.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Rinse. Repeat if desired. Follow up with Every Strand Repairing Conditioner for added moisture and shine.

60 AED

5% OFFFeatured

Dietary Supplement, General Supplements, Weight Loss Kit, Wellness

Wink White XS Protein High Protein Chocolate Plant Based Vegan No Sugar Powder 240gm

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Wink White XS Protein High Protein Chocolate Plant Based Vegan No Sugar Powder 240gm

Wink White XS Protein High Protein Chocolate is crafted for individuals seeking dairy-free protein supplementation. Each 240g pack provides 21g protein per serving from plant sources, making it suitable for vegan lifestyles.

The sugar-free chocolate formula offers a satisfying taste while supporting clean nutrition habits. XS Protein can be used as a daily protein drink or as a convenient meal replacement option.

Designed for consistency, simplicity, and plant-based nutrition.

Highlights

High protein plant-based formula
Chocolate flavor with smooth texture
Vegan and lactose free
No sugar added
Ideal for meal replacement

95 AED

9% OFFFeatured

Fair & White Original Exfoliating Soap For Cleansing 200gm

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Fair & White Original Exfoliating Soap For Cleansing 200gm

Original F&W Exfoliating Soap with Apricot kernels accelerates the elimination of dead cells. Not only does it deep cleanse the skin, but it also leaves your complexion smooth and radiant.

50 AED

6% OFFFeatured

Bar Soap, Gift Sets, Oils & Moisturizer, Skin Care

Alada Skincare Combo with Alada Soap & Lightweight Body Oil

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Alada Skincare Combo with Alada Soap & Lightweight Body Oil

facial oil enriched with Vitamin E and botanical oils, designed to help nourish skin and support a smooth, non-greasy finish suitable for daily use.
GLUTATHIONE SOAP FOR GENTLE CLEANSING: Cleansing bar formulated with Glutathione and Collagen to help remove dirt, oil, and impurities while supporting a more even-looking skin tone.
HELPS IMPROVE UNEVEN SKIN APPEARANCE: Designed with skin-conditioning ingredients that support a clearer and more balanced-looking complexion with regular use.
MOISTURIZING & SKIN COMFORT FORMULA: Includes botanical extracts and fruit-based ingredients that help maintain skin hydration and softness after cleansing and skincare use.
SUITABLE FOR FACE & BODY DAILY USE: Multi-purpose skincare set designed for face and body use, suitable for all skin types and daily routines in UAE climate conditions

75 AED

9% OFFFeatured

Pr. Francoise Bedon Clarifying Radiant Facial Cream Carrot 50ml

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Pr. Francoise Bedon Clarifying Radiant Facial Cream Carrot 50ml

Lightening facial cream enriched in carrot oil and vitamins prevents wrinkles and brightens the complexion while encouraging cell renewal.

145 AED

GIFT SET

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17% OFFFeatured

Serums, Skin Care

Biocos Pimple Clear Serum Acne Treatment with Tea Tree Oil & Zinc PCA, Reduces Pimples & Spots

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Biocos Pimple Clear Serum Acne Treatment with Tea Tree Oil & Zinc PCA, Reduces Pimples & Spots

Eliminates Pimples & Acne: Formulated with Tea Tree Oil and Mandelic Acid, this serum clears pimples, acne, and spots, leaving your skin smooth and blemish-free.
Controls Excess Oil: Oleanolic Acid and Zinc PCA regulate sebum production, helping to control oiliness and prevent future breakouts.
Reduces Inflammation & Redness: Willow Bark Extract and Witch Hazel Extract calm inflamed skin, reducing redness and promoting a clearer complexion.
Nourishes & Hydrates Skin: Infused with Niacinamide, Collagen, and Aloe Vera Extract, it hydrates and nourishes skin, enhancing skin tone and texture.
Prevents Future Breakouts: This serum effectively prevents pimples and acne from spreading, ensuring long-term clarity and healthier skin.

25 AED

18% OFFFeatured

Ab naturals Jamaican Black Castor Oil Strengthen & Restore Shampoo Sulfate Free

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Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner

Transform your dry, damaged hair into a healthy, luscious mane with Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner. Our unique formula, enriched with pure Jamaican black castor oil, nourishing avocado oil, and moisturizing shea butter, promotes hair growth, strengthens hair strands, and restores natural shine and softness.

45 AED

10% OFFFeatured

Yong Chin Shower Salt Scrub with Donkey Milk 700gm

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Yong Chin Shower Salt Scrub with Donkey Milk 700gm

Contains donkey milk protein. Reduces dark spots with whitening and smoothing effect.

Yong Chin Shower Salt Scrub with Donkey Milk helps remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, donkey milk and multi-vitamin complex that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

45 AED

13% OFFFeatured

Cleansers, Face Wash, Skin Care

Aichun Beauty Facial Cleanser Licorice Root Face Deep Cleansing Foam 100ml

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Highlights:

Aichun Beauty Facial Cleanser Licorice Root Face Deep Cleansing Foam 100ml

Licorice Root Foaming Face Wash is a mild & soft facial cleanser foam which deeply cleanses & makes the skin radiant, cleanses & unclogs pores, soothes & calms the skin, removes impurities, reduces dark spots, brightens & moisturizes. Licorice Root Foaming Face Wash for Deep Cleansing, Makeup Removing, Eye Shadow Removing, Tendering, Softening and Whitening.

35 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow & Clean Whitening Gold Caviar Retinol Beauty Cream

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Glow & Clean Whitening Gold Caviar Retinol Beauty Cream

Achieve Radiant, Youthful & Flawless Skin ✨

Glow & Clean Gold Beauty Cream is an advanced skincare formula enriched with Gluta (Glutathione) and Retinol, designed to brighten skin, reduce dark spots, and fight signs of aging.

This luxurious cream works deeply to improve skin texture, reduce pigmentation, and promote a smoother, clearer, and more radiant complexion.

30 AED

17% OFFFeatured

Skin Doctor Strawberry Hand Cream 100ml

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Skin Doctor Strawberry Hand Cream 100ml

Indulge your hands with the sweet softness of strawberry extract. Touchable soft, irresistibly smooth, perfect for all types of skin.

How to use

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

25 AED

20% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Silky Cool Men Beard Oil For Faster Growth & Thicker Beard Look 120ml

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Silky Cool Men Beard Oil For Faster Growth & Thicker Beard Look 120ml

Silky Cool Men’s Beard Oil is the ultimate grooming essential for a well-maintained beard. Our specially crafted formula nourishes and tames unruly facial hair, leaving it soft, smooth, and itch-free. Say hello to a healthier, more manageable beard that commands attention wherever you go. Upgrade your grooming routine with Silky Cool Men Beard oil – for faster and thicker beard look!

Nourishing Oils: Enriched with Argania Spinosa Kernel Oil, Sweet Almond Oil, and Jojoba Seed Oil, our beard oil nourishes the skin beneath the beard and promotes healthy beard growth.
Shine and Polish: Cocos Nucifera (Coconut) Oil enriches your beard with a radiant, polished look, enhancing its natural shine for an irresistibly groomed appearance.
Prevents Beardruff: Addresses common beard problems such as beardruff, split ends, and patchy areas, resulting in a healthier and better-looking beard.
Strengthens Hair: Strengthens hair follicles, reducing breakage and split ends. This results in stronger, more resilient beard hair that is less prone to damage, contributing to overall beard health. .
Provides a Pleasant Scent: A subtle and woody scent that provides a pleasant aroma that leaves you feeling fresh and clean on each use.

40 AED

Deodorants & Antiperspirants, Fragrances, Women

Enchanteur Gorgeous Perfumed Deodorant With 24 Hours Odour Protection, 75ml

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Enchanteur Gorgeous Perfumed Deodorant With 24 Hours Odour Protection, 75ml

24 hours protection Long lasting fragrance French inspired fragrances. Enchanteur Gorgeous Perfumed Deodorant With 24 Hours Odour Protection, 75 ml.

10 AED

14% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Fresh & Clear Beauty Cream

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Highlights:

Fresh & Clear Beauty Cream

Fall in Lover with your Soft, Smooth & Radiant skin!!

A perfect blend of Avocado & Natural Honey
Combats discolouration, acne, blemishes, freckles, dark spots, under eye circles, acne scars & wrinkles
Protects from UV rays, revive skin & fights against skin damage
Eliminates dullness, makes skin velvety soft & brighter

30 AED

Conditioner, Hair Care

American Dream Coconut Wonder Oil Nourishing Conditioner 473ml

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American Dream Coconut Wonder Oil Nourishing Conditioner 473ml

Coconut Wonder Oil Nourishing Conditioner is a moisturizing conditioner with a nourishing blend of coconut oil, argan oil and avocado oil. Hair is left hydrated, soft and manageable with more shine and less frizz.

45 AED