Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Fair & White Mix Glow Effect Brightening Face Cream 50ml

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Fair & White Mix Glow Effect Brightening Face Cream 50ml

Complete your unique skincare experience with the divinely scented Brightening Face Cream, designed to brighten and protect the skin, unify the complexion and give it a real glow! Its incomparably velvety texture melts perfectly into the skin, providing comfort and protection against dehydration, while its illuminating concentrate brightens and unifies the complexion. Your skin is left radiant, unified and ultra-luminous!

65 AED

8% OFFFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Exfoliating Shea Butter Shower Gel 1000ml

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Neoprosone Exfoliating Shea Butter Shower Gel 1000ml

Experience a revitalizing skincare routine with Neoprosone Exfoliating Shea Butter Shower Gel. Infused with nourishing Vitamin A, this scrub energizes and softens the skin, leaving it noticeably smoother and more radiant. Apricot seeds gently exfoliate and brighten the complexion, effectively removing dead skin cells.

Directions: simply apply the scrub as needed, massaging it onto the skin. Avoid contact with the eyes, and in case of contact, rinse immediately and thoroughly. For added protection and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, regardless of the weather.

Key Ingredients: Vitamin A, Shea Butter, Coconut Oil. These powerful ingredients work together to nourish and enhance the appearance of your skin, leaving it feeling rejuvenated and looking its best.

110 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Strawberry 1000ml

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Skin Doctor Face & Body Scrub With Strawberry 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Strawberry Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

8% OFFFeatured

A3 Lemon + Papaya Face & Body Butter Cream 400ml

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A3 Lemon + Papaya Face & Body Butter Cream 400ml

LEMON Antioxidant and Purifying – Helps reduce skin blemishes

PAPAYA Rich in vitamin A, B, C – Prevents acne, oily skin and appearance of sun damages

Brighten and soften your skin with this luxurious cream!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

60 AED

13% OFFFeatured

Creams, Skin Care, Spot Corrector

Pure Carrot Gold Lightening Face Cream with Arbutin Fair +Salicylic Acid 30gm

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Pure Carrot Gold Lightening Face Cream with Arbutin Fair +Salicylic Acid 30gm

Pure Carrot Gold Lightening Cream with Arbutin Fair & Salicyclic Acid that can keep your face smooth, fresh and spot free.

65 AED

COCO Clear Clarifying Body Lotion 200ml

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COCO Clear Clarifying Body Lotion 200ml COCO Clear Body Lotion 200ml is a clarifying beauty lotion with natural, organic plant and coconut oils that nourishes your skin and gives it a beautiful, luminous glow. Its unique formulation works in harmony with your skin, delivering progressive clarity and protection. Its fast-acting formula ensures results after the first use, leaving your skin feeling soft and smooth with a satin-like finish. With COCO Clear, you can trust that your skin will be naturally cleansed, rejuvenated, and purified.

40 AED

18% OFFFeatured

Neoprosone Vit C Cleansing Bar 200gm

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Neoprosone Vit C Cleansing Bar 200g

Cleanse with invigorating anti-oxidant Vitamin “C” as it freshens, soothes and nourishes skin without over-drying. Reveals a soft radiant complexion.

Directions: Form a rich lather between hands and apply to face and body as needed. Gently massage, rinse and let dry.

45 AED

9% OFFFeatured

EOS Shea Better Body Lotion Pink Champagne 473ml

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EOS Shea Better Body Lotion Pink Champagne 473ml

The eos Shea Better Body Lotion in Pink Champagne is a luxurious moisturizer designed to nourish and hydrate your skin while leaving it feeling soft and smooth.

Infused with shea butter and natural oils, it deeply hydrates the skin, providing long-lasting moisture.

With its delightful fragrance and rich formula, this body lotion offers a pampering experience.

Nourishing and moisturizing the skin.
Soothing for dry skin.
Made with 7 nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not test on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Limonene, Linalool.

150 AED

25% OFF

Creams, Oils & Moisturizer, Skin Care, Tubes

Dodo Lightening Body Soap Anti Spots 225g

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Dodo Lightening Body Soap Anti Spots 225g

Dodo Soap is a soft emulsion which deeply treats your skin and improves its texture. Used daily, it cleans, protects and removes impurities and blemishes.

This is an off-white bar of soap and its packaging. Rectangular, the soap material is darkening slightly at one end. There are shallow ribbing marks and irregularities across the surface. It is wrapped in plastic.

15 AED

11% OFFFeatured

Shower Gel, Skin Care

Yong Chin Romance Garden Shower Gel 500gm

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Yong Chin Romance Garden Shower Gel 500gm

Helps soothe skin irritation and reduces skin redness and gives intense hydration to the body.

YC Romance Garden Shower Gel gently cleanses body. it helps soothe skin irritation and reduces skin redness. Peony extract boast anti-inflammatory and anti-oxidant properties. Rich and velvety formula for intense hydration.

How to use:

Add a drop on your palm or wet sponge and wash with reach creamy lather, wash off with water

40 AED

PRODUCTS ON SALES

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10% OFFFeatured

Hair Care, Shampoo

Silky Cool Anti Dandruff Shampoo 1000ml

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Silky Cool Anti Dandruff Shampoo 1000ml

Cleans the scalp and prevent in developing dandruff.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sakeyna Gold Pinkish Shine Advanced Beauty Cream

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Highlights:

Sakeyna Gold Pinkish Shine Advanced Beauty Cream

Experience the luxury of luminous, youthful skin with this rich beauty cream. Infused with nourishing ingredients, it works to restore radiance, smooth texture, and fade imperfections. Let your skin glow with confidence, softness, and timeless elegance every day.

Diminishes Age signs, Wrinkles & Blemishes
Fades Acne Scars & Freckles for a Flawless Shinning Complexion
Deeply Nourishes & Enhances Natural Glow
Protects Skin from Harmful UV Rays
Leaves Skin Soft, Smooth & Beautifully Refreshed

25 AED

11% OFFFeatured

Royal Beauty Facial Clay Mask Mint 500ml

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Highlights:

Royal Beauty Facial Clay Mask Mint 500ml
- Royal Beauty Facial Clay Mask Mint SJ is a purifying and refreshing mask designed to detoxify and revitalize the skin.
- Infused with mint extract, it provides a cooling sensation while deeply cleansing and tightening the pores.
- The clay formula draws out impurities and excess oils, leaving your skin feeling refreshed and balanced.
- Mint’s natural properties also help soothe irritation and reduce redness, promoting a clearer, smoother complexion.
- Ideal for oily and combination skin, this facial mask helps to control shine and provide a more even skin tone, leaving your skin feeling clean, refreshed, and rejuvenated.
- This fresh, clean purifying mask provides the ideal environment for cellular repair and renewal.

40 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Skin Balance Wrinkle Remover Cream 30gm

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Skin Balance Gel Wrinkle Remover 30gm

It is an active acute dermatitis: eczema, psoriasis, prurigo, local inflammatory and allergic reactions. It stimulates cutaneous system bringing the skin to its normal physiological condition.

This is for external use. It should be kept in a cool place. The product is laboratory tested and approved for use Make your order today and it will be delivered at your door. Make your skin smooth and luminous cheaply. No surgery needed. Always apply it on a clean body skin.
Milan export product.

25 AED

14% OFFFeatured

Silka Avocado Facial Cleanser 150ml

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Highlights:

Silka Avocado Facial Cleanser 150ml

Avocado facial cleanser is effectively formulated to gently away dirt from your skin making it look fresher and cleaner

Avocado extract + vitamin B3 and B5

Exfoliates dead skin cells without drying

30 AED

13% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Mielle Rosemary Mint Clarifying Sugar Scalp Scrub 170ml

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Mielle Rosemary Mint Clarifying Sugar Scalp Scrub 170ml

Rosemary Mint Clarifying Sugar Scalp Scrub uses gentle sugar granules to exfoliate and remove impurities. This treatment also removes oil and product buildup to refresh and revitalize the scalp.

Key Benefits

Pre-Shampoo scalp scrub

Gently exfoliates the scalp

Revives & refreshes the scalp

Removes scalp impurities and product build-up

Nozzle tip can be used to part the hair before application

Refreshing fragrance

NO NO’s: parabens, sulfates, paraffins, mineral oil, DEA

65 AED

14% OFFFeatured

Goree Vitamin E Whitening Face Serum 30ml

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Goree Vitamin E Whitening Face Serum 30ml

The serum is placed on the face and neck and gently massaged until it is absorbed by the skin focusing on the areas to be tightened, and it is preferable to use twice a day in the morning and evening.

30 AED

8% OFFFeatured

EOS Shea Better Cashmere Body Wash Strawberry Dream 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Body Wash Strawberry Dream 473ml

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EOS Shea Better Cashmere Body Wash Strawberry Dream 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Strawberry Dream

Sparkling strawberry, pink sugar & vanilla cream.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

Suggested use

Lather up & enter your soft girl era. Layer on some smooth with Strawberry Dream Body Lotion and feel moisturized & unbothered.

Other ingredients

Water, sodium c14-16 olefin sulfonate, glycerin, sodium laureth sulfate, cocamidopropyl betaine, fragrance/parfum, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, helianthus annuus (sunflower) seed oil, cetyl alcohol, lauramide mipa, glycol distearate, guar hydroxypropyltrimonium chloride, phenoxyethanol, ethylhexylglycerin, disodium edta, sodium chloride, sodium bicarbonate, sodium benzoate, sodium citrate, peg-150 pentaerythrityl tetrastearate, acrylates copolymer, polysorbate 20, tocopheryl acetate, citric acid, citrus aurantium bergamia (bergamot) peel oil, limonene, vanillin.

Made in USA with global materials.

110 AED

29% OFFFeatured

Infini Clear Clarifying Oil Carrot Oil 50ml

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Highlights:

Infini Clear Clarifying Oil Carrot Oil 50ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

Completes the clarifying Milk and Cream’s care routine

Makes the skin tone clearer and more even

25 AED

4% OFFFeatured

Karseell Maca Power Essence Purple Hair Mask 500ml

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Karseell Maca Power Essence Purple Hair Mask 500ml

Karseell Maca Power Purple Hair Mask is an intensive treatment specifically formulated to nourish, hydrate, and neutralize unwanted yellow tones, leaving your hair looking vibrant, toned, and full of life.

Benefits:
– Deep Moisturising: Provides intense hydration to restore dry, brittle hair
– Nourishes Stressed Hair: Revives hair that’s been stressed out by color treatments or environmental factors
– Keratin-Infused: Added keratin strengthens the hair, reducing breakage and enhancing resilience
– Restores Damaged Hair: Helps repair hair damaged by bleaching, leaving it softer and more manageable
– Enhances Blonde Hair: Leaves blonde hair with a healthier look, reduced frizz, and a silky-soft touch
– Smooth Finish: Offers a smooth, silky, and shiny finish for beautifully lustrous hair
– Protects from UV rays and heat
– Repairs split ends
– Sulfate, Phosphate, Paraben-free
– No formaldehyde donors
– Colour-safe
– Cruelty-free

How to Use:
– Apply a generous amount of Karseell Maca Power Purple Hair Mask onto clean, damp hair
– Distribute evenly from root to tip, focusing on areas with yellow tones
– Leave on for 3-5 minutes for light toning, or longer for more intense results
– Rinse thoroughly with water
– Use 1-2 times a week or as needed for best results

120 AED

GIFT SET

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6% OFFFeatured

Serums, Skin Care

Neoprosone Intense Vitamin C Brightening Serum 60ml

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Neoprosone Intense Vitamin C Brightening Serum 60ml

Experience the transformative effects of our Neoprosone Intense Vitamin C Brightening Serum. A powerful and fast-absorbing serum designed to target and reduce visible signs of skin discoloration, promoting an even skin tone and restoring a healthy complexion.

Directions: After cleansing and drying your skin, apply a small amount of serum to the areas of concern. Gently massage the serum into the skin until fully absorbed. It is recommended to use the serum in the evening for optimal results. Allow the serum to dry before applying any additional skincare products or makeup.

For maintaining an even skin tone and protecting against further discoloration, we recommend using our Skin Protect SPF 50 Sunscreen every morning. This will help shield your skin from harmful UV rays and prevent the formation of new dark spots or pigmentation issues.

85 AED

12% OFFFeatured

Conditioner, Hair Care

Cantu Shea Butter for Natural Hair Hydrating Cream Conditioner, 740ml

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Cantu Shea Butter for Natural Hair Hydrating Cream Conditioner, 740ml

The Cantu Shea Butter Hydrating Cream Conditioner is a moisturizing and nourishing conditioner specially developed for natural hair. Enriched with high-quality shea butter and nourishing oils, this conditioner provides intensive moisture, detangles the hair and improves combability.

The creamy formula of the Hydrating Cream Conditioner penetrates deep into the hair to revitalize and strengthen dry and damaged hair. It leaves hair soft, smooth and easy to comb, while locking in moisture and reducing frizz. The result is healthy and nourished locks with natural bounce.

After shampooing, apply Cantu Shea Butter Hydrating Cream Conditioner to damp hair. Distribute evenly from roots to ends and leave in for 3-5 minutes. Rinse thoroughly and style your hair as usual. For intensive care, you can also use the conditioner as a leave-in by leaving a small amount in the hair.

Use Cantu Shea Butter Hydrating Cream Conditioner to moisturize, detangle and condition your natural hair while reducing frizz and improving hair health.

75 AED

20% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment, Personal Care

Vaseline Hair Tonic & Scalp Conditioner 100ml

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Highlights:

Vaseline Hair Tonic & Scalp Conditioner 100ml

Replace natural oils in your hair & scalp

Leaves your hair easy to comb

It fights dry hair, dry scalp and loose dandruff

20 AED

4% OFFFeatured

Difeel Rosemary and Mint Premium Hair Oil with Biotin 210ml

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Highlights:

Difeel Rosemary and Mint Premium Hair Oil with Biotin 210ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hair Oil is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Hair Oil repairs dry and damaged hair to improve overall hair strength and growth.

Invigorating Non-Greasy Formula

This expertly blended formula provides intense moisture and shine without being greasy, while its infusion of Biotin encourages healthy hair growth.

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula

115 AED

25% OFFFeatured

Valera Soap Licorice

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Valera Soap Licorice

15 AED

11% OFFFeatured

Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

Moisturizers, Oils & Moisturizer, Skin Care, Tubes

Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

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Highlights:

Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

This treatment divinely nourishes dry skin, gives it a natural glow and helps fight against tugging. The skin is softened, unified, and soft.

85 AED

14% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment

ORS Tea Tree Hair and Scalp Oil 156gm

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Highlights:

ORS Tea Tree Hair and Scalp Oil 156gm

Infused with coconut oil, castor oil, soybean oil and tea-tree oil ensures to soothe itchy and flaky scalp

Helps to smoothen out frizz for a soft, voluminous texture

Offers intense shine for hair without flaking or stickiness

Provides lightweight texture to make your hair softer

30 AED

17% OFFFeatured

Moisturizers, Skin Care

Disaar Skin Care Moisturizing Whitening Soothing Avocado Face Gel 280ml

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Disaar Skin Care Moisturizing Whitening Soothing Avocado Face Gel 280ml

Therapeutic Hydrating Gel is anti-inflammatory and deeply moisturizes the skin, making the complexion clear, and also suitable for lightening scars and pimples. Snail slime is suitable for all skin types and is very light and highly absorbent. This gel is very useful for skin whitening. It also plays an important role in moisturizing the skin, as this gel contains filtered snail mucus that treats inflammation, redness and sunburn after sun exposure with its excellent self-healing properties. This product has a gel texture and gets absorbed quickly, it moisturizes the skin well and at the same time restores softness and softness to your skin.

25 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Papaya Whitening Deodorant 40ml

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Silka Papaya Whitening Deodorant 40ml

Keep your underarms fresh, smooth, and bright with Silka Papaya Whitening Deodorant

Enriched with the natural whitening power of papaya

This deodorant helps lighten and even out underarm skin tone while providing all-day protection against odor and sweat

Its gentle formula nourishes the skin, keeping it soft and irritation-free, making it ideal for daily use

Lightweight, non-sticky texture ensures comfort while keeping you confidently fresh throughout the day

With Silka Papaya Whitening Deodorant, enjoy the perfect balance of effective odor protection and skin care, revealing underarms that are healthy, revitalized, and visibly brighter

25 AED

25% OFFFeatured

R&D Care Papaya Almond Sugar Salt Body Scrub 300g

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R&D Care Papaya Almond Sugar Salt Body Scrub 300g

Let your body feel the clean skin. Our scrub is made of refined salt plus sugar, gently exfoliates your skin to feel luxuriously soft & smooth and make you alive, fresh and glowing!

Papaya Enzyme encourages skin cells turnovered with no irritations to reveal a smoother & more radiant complexion and diminishes wrinkles. A unique combination of 7 Natural Alpine Flowers Complex from the heart of the Swiss Alps gives an excellent skin brightening efficacy.

15 AED