Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Vaseline® Deodorant Dry Serum Ultra Bright 45ml

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Vaseline® Deodorant Dry Serum Ultra Bright 45ml

Vaseline® Deodorant Dry Serum Ultra Bright contains GlutaCollagen & Niacinamide Serum that is quickly absorbed into the skin for visibly brighter, smooth and firm underarms.
Clinically proven to deeply repair underarm skin
Comes in a lightweight formula that quickly absorbs into the underarms
Visibly brighter, smooth and firm underarm
48-hour sweat and odor protection

25 AED

33% OFFFeatured

Rubee Beauty Magic Hand and Body Lotion 59ml

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Rubee Beauty Magic Hand and Body Lotion 59ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

10 AED

14% OFFFeatured

Reborn Soothing Facial Toner With Milk & Rose 500ml

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Reborn Soothing Facial Toner With Milk & Rose 500ml

30 AED

11% OFFFeatured

Lady Diana Herbal Collection Natural Almond & Honey Scrub 500ml

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Lady Diana Herbal Collection Natural Almond & Honey Scrub 500ml

“Lady Diana” Almond & Honey scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

11% OFFFeatured

Curcuma Clear Lighting Body Lotion 400ml

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Cocurma Clear Lighting Body Lotion 400ml

Cocurma Clear Lait De Corps Body Lotion (400ml) is a fast-absorbing body lotion designed to support smooth, soft skin. Infused with turmeric, known for its antioxidant benefits, this lightweight lotion helps to nourish and protect the skin.

The formula sinks quickly into the skin, providing lasting moisture without leaving a greasy feel. Ideal for daily use, it helps to maintain hydrated and refreshed skin, leaving it feeling soft and rejuvenated.

Perfect for those seeking a natural and effective solution to dry skin, Cocurma Clear Lait De Corps Body Lotion offers a soothing experience, combining the nourishing power of turmeric with a lightweight, non-greasy texture. Suitable for all skin types, this lotion ensures your skin remains soft, smooth, and healthy-looking every day.

40 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Whitening Beauty Cream Shea Butter 50gm

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Kanza Whitening Beauty Cream Shea Butter 50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

10% OFFFeatured

Mitchell Organics Mango + Shea Whipped Body Butter 300ml

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Mitchell Organics Mango + Shea Whipped Body Butter 300ml

Our Mango Shea Butter is a natural, unrefined cream that provides numerous benefits to the skin. Packed with essential fatty acids, vitamins, and anti-aging properties, it offers a luxurious and hydrating experience. It’s ideal to apply to areas like elbows, knees, knuckles, and feet, as it provides soothing relief to dry skin.

This Mango Shea Butter is known for its nourishing properties, which provide excellent moisturization. Essential fatty acids revitalize and refresh the skin, energizing and rejuvenating. Moreover, the butter is enriched with anti-aging vitamins like Vitamins A, B, and F, which help soften and repair dry skin.

With the use of our creamy whipped Mango Shea Butter, you can achieve deep and penetrating moisture that effectively soothes dry and chapped skin, leaving your skin feeling smooth, supple, and revitalized.

Please note that this product is for external use only. We recommend testing a small area of skin first in case of any potential allergies.

Ingredients: Unrefined Natural Shea Butter, Sweet Almond Oil, Mango Extract, Vitamin E.

90 AED

11% OFFFeatured

Some By Mi Lip Sun Protector SPF15 7ml

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Some By Mi Lip Sun Protector SPF15 7ml

A therapeutic lip balm designed to care for very dry lips.

Enriched with hydrating hyaluronic acid, 10 vitamins and shea butter and olive oil complexes.

Contains 10 multivitamins to soothe lips, lighten dark color and improve their natural radiance.

Hyaluronic acid and shea butter moisturize lips with deep hydration that lasts all day.

Olive oil enhances the health and shine of lips and treats permanent cracks and dryness.

It contains a protection factor to protect the lips from harmful sunlight.

Improves the appearance of fine lip wrinkles.
Ultra moisturizing for lips.
Protects lips from sunlight.
Brightens lip colour.
Gets rid of dark color in the lips.

Ingredients:

Diglyceryl polyacyladipat-2, polyglyceryl-2 isostearate/dilinoleate copolymer, diisostearyl malate, hydrogenated castor oil isostearate, pentaerythrityl tetraisostearate, ethylhexyl methoxycinnamate, hydrogenated polyisobutene, bis-benyl/isostearyl/phytostearyl dimer dilinoleate Dilenoleate, pH. Tostearyl/isostearyl/cetyl/stearyl/penyldimer dilenoleate, tocopheryl acetate, Euphorbia cerevira (candelilla) wax, ethylhexyl salicylate, caprylic/capric triglyceride, microcrystalline wax, butyrospermum parkii (shea) butter, glyceryl behenate/eicosadiate, olea fruit oil. Europea (olive), citrus lemon. (Lemon) Citrus Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Dehydroacetic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Glycerin, Water, Hydrogenated Lecithin, Polyglyceryl-10 Stearate, Panthenol, Sodium Ascorbyl Phosphate, Niacinamide, Thiamine HCl , Biotin, Retinyl Palmitate, Folic Acid, Pyridoxine, Cyanocobalamin.

80 AED

14% OFFFeatured

Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

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Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

Awaken your skin with the cool, refreshing touch of ODEON’s Cucumber & Mint Scrub. This gentle exfoliator works to remove dead skin cells while revitalizing and soothing your skin, leaving it soft, smooth, and naturally radiant. Infused with the calming benefits of cucumber and the energizing boost of mint — it’s your go-to for a healthy, glowing complexion from head to toe.

Highlights

Infused with cucumber to soothe and hydrate
Cooling mint for a refreshed, clean feel
Gently exfoliates to reveal soft, smooth skin
Promotes a healthy, radiant glow

30 AED

25% OFFFeatured

Touch Me Black Seed Oil Soap for Skin Care 135gm

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Highlights:

Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

PRODUCTS ON SALES

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14% OFFFeatured

Lotion, Skin Care

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

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Highlights:

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It contains Vitamin E, which moisturizes and softens the skin and does not leave a sticky feeling on the skin.

Rich in papaya extract and milk extract, which helps lighten the skin and get rid of pigmentation.

Vitamin E acts as an antioxidant in addition to moisturizing the skin and protecting it from ultraviolet rays.

It features a moisturizing formula composed of antioxidants that ensures optimal hydration and prevents premature aging.

Provides optimal penetration into the skin for maximum moisture retention.

The vitamin-rich formula provides the appearance of smoother, more youthful skin.

It gives the skin softness and a distinctive scent that lasts all day.

Restores the natural beauty and softness of the skin.

30 AED

19% OFFFeatured

Petal Fresh Pure Coconut Smoothing Body Butter 237ml

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Petal Fresh Pure Coconut Smoothing Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

65 AED

5% OFFFeatured

Anua Birch Moisturizing Set

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Highlights:

Anua Birch Moisturizing Set

Anua Birch moisture boosting toner 250ml

Anua Birch moisture boosting pad 160ml (70ea)

Anua Birch moisture boosting serum 30ml

Anua Birch moisture boosting cream 50ml

520 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

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ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

Enjoy a refreshing cleansing and exfoliating experience with ActiveX Exfoliating Body Wash Musk & Amber. Specially formulated to combine effective cleansing with gentle exfoliation, it helps remove dead skin cells while washing away dirt, excess oil, and daily impurities.

The exfoliating particles help smooth rough areas such as elbows, knees, and heels, while moisturizing ingredients leave skin feeling softer and refreshed after every shower. The warm Musk & Amber fragrance provides a rich and sophisticated scent for a luxurious bathing experience. Suitable for daily use and all skin types.

Highlights

Gently exfoliates dead skin cells for smoother-feeling skin
Deep cleansing formula removes dirt, oil, and impurities
Helps improve the feel of rough and dry areas
Leaves skin feeling fresh, clean, and revitalized
Enriched with moisturizing ingredients for added softness
Luxurious Musk & Amber fragrance
Large 1000ml bottle for long-lasting use

40 AED

20% OFFFeatured

Skin by Zaron 15% Vitamin C Serum 30ml

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Highlights:

Skin by Zaron 10% Niacinamide Serum 30ml

Transform your skin with our 10% Niacinamide Serum. This lightweight, powerful formula is designed to control excess sebum production, reduce blemishes, and minimize enlarged pores, leaving you with a smoother, brighter, and more even complexion.

Initial Use: For sensitive skin, apply 1-2 times a week for the first 3 weeks to allow your skin to adapt. Regular Use: Apply to freshly cleansed skin and massage until fully absorbed. Use twice daily for best results. Combination: For enhanced results, consider incorporating with other serums and moisturizers.

120 AED

14% OFFFeatured

Yaz Skin Lightening Body Lotion Double White + Vitamin C 400ml

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Highlights:

Yaz Skin Lightening Body Lotion Double White + Vitamin C 400ml

Illuminate and enhance your skin with Yaz Skin Lightening Body Lotion Double White + Vitamin C. This advanced body lotion is specially formulated to brighten and even out your skin tone while providing deep hydration. Infused with Vitamin C and other skin-nourishing ingredients, it helps to reduce dark spots and hyperpigmentation, leaving your skin looking radiant and youthful.

Key Features:

Skin Lightening Formula: Designed to brighten and even out skin tone, targeting dark spots and uneven pigmentation for a more luminous complexion.
Vitamin C Enriched: Contains Vitamin C, a powerful antioxidant that helps to lighten dark spots, boost radiance, and protect against environmental damage.
Deep Moisturization: Provides intense hydration to keep your skin soft, smooth, and supple throughout the day.
Gentle & Effective: Formulated to be gentle on the skin while delivering effective lightening and moisturizing benefits.
Generous Size: Comes in a 400ml bottle, offering ample product for daily use and long-lasting results.

How to Use: Apply a generous amount of lotion to clean, dry skin and massage in circular motions until fully absorbed. For best results, use daily, focusing on areas with uneven skin tone or dark spots.

30 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Milk Hair Conditioner 5 Litre

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Silky Cool Milk Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

17% OFFFeatured

Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

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Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

36 heures propre zero tache soap Is a deep cleansing and exfoliating face and body soap. It was made with the African beauty skin in mind. Deliver excellent results.

Its original formula promotes lightening of the skin after first exfoliating it. The combination of the mixture of lightening plants and fruit acids guarantees an exceptional result guarantees an exceptional result, a clear and luminous complexion. Its richness in carrot extracts and Vitamin E makes it a powerful product that moisturizes, Lightens the stratum corneum of the skin while nourishing it, and softening it. Vitamin E, on the other hand, protects against the harmful effects of the sun’s rays responsible for the appearance of excessive pigmentation.

25 AED

10% OFFFeatured

Silky Cool Blackberry Face & Body Scrub 500ml

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Highlights:

Silky Cool Blackberry Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

15% OFFFeatured

Conditioner, Hair Care

Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

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Highlights:

Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized. * Infused with Aloe Butter & Vitamin B3, this conditioner smooths and softens hair while moisturizing scalp to reduce dryness. When used together, this shampoo & conditioner moisturize and strengthen for less breakage and healthier-looking hair.

55 AED

GIFT SET

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11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Neem Oil 150ml

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Highlights:

Mamado Aromatherapy Natural Neem Oil 150ml

Mamado Natural Neem Oil Condition skin in need of natural relief from irritation and other skin issues.

Neem oil is traditionally use for its skin healing and anti bacterial properties and can be used on dry skin, scalp and nails.

40 AED

13% OFFFeatured

Eveline Exclusive Hair Oil 8 in 1 Elixir of Gold 150ml

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Highlights:

Eveline Exclusive Hair Oil 8 in 1 Elixir of Gold 150ml
Hair Oil 8 in 1 formulated with Pro-repair 4D technology that improves the damaged and dry hair looks immediately.
Its formula is rich in argan oil and keratin that nourish, moisturizes, strengthens, and smooths the hair from roots to tips.
It protects the hair against harmful external factors and makes it easier to comb and style.
Features light formula that does not leave any residue in the hair.
The best choice to have healthy, soft, and shiny hair.

65 AED

11% OFFFeatured

Vaseline Advanced Repair Body Gel Oil 200ml

Body Gel, Lotion, Shampoo, Skin Care

Intensive Care 48H Advanced Repair Body Oil 200ml

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Highlights:

Intensive Care 48H Advanced Repair Body Oil 200ml

Treat your skin with the soft care of Vaseline Advanced Repair Body Gel Oil. This 200 ml bottle delivers deep hydration and repair for your skin, leaving it supple, revitalized, and beautifully nourished.

Key Features:
● Intensive Hydration: Experience the richness of Vaseline’s Advanced Repair formula, providing intense hydration that lasts and banishes dryness.
● Gel-Oil Fusion: The unique gel-oil fusion glides effortlessly, combining the lightness of a gel with the nourishing properties of an oil, leaving your skin velvety and pampered.
● Repair and Renew: Infused with reparative ingredients, this gel oil helps heal and renew your skin’s surface, unveiling a healthier-looking, radiant skin with each use.

40 AED

17% OFFFeatured

Dhiin Dhiin Karkar Hair Oil 150ml

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Highlights:

Dhin Dhin Hair Oil with Shea Butter 150ml

Strengthens Hair Strands
Promotes Healthy Hair Growth
Softer & Shiner Hair
Prevents Hair Breakage

25 AED

11% OFFFeatured

Skin Doctor Gold Lightening Body Lotion Whitening Milk SPF30 400ml

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Highlights:

Skin Doctor Gold Lightening Body Lotion Whitening Milk SPF30 400ml

Skin Doctor Gold Glow Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.Includes SPF 30

Targets dark circles, spots and other pigmentation problems

85 AED

10% OFF

PrettyBe 5in1 Face& Body Scrub Milk 550ml

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Highlights:

PrettyBe 5in1 Face& Body Scrub Milk 550ml

45 AED

25% OFFFeatured

Glutathione Injection Terminal White Strong Whitening Soap 200gm

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Glutathione Injection Terminal White Strong Whitening Soap 200gm

15 AED

43% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men 72H Extra Hydration Body Lotion 200ml

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Highlights:

Vaseline Men 72H Extra Hydration Body Lotion 200ml

20 AED

17% OFFFeatured

Skin Doctor Strawberry Hand Cream 100ml

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Highlights:

Skin Doctor Strawberry Hand Cream 100ml

Indulge your hands with the sweet softness of strawberry extract. Touchable soft, irresistibly smooth, perfect for all types of skin.

How to use

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

25 AED

15% OFFFeatured

EZColor For Women Bold Shades 2RB Burgundy Permanent 80gm

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Highlights:

EZColor For Women Bold Shades 2RB Burgundy Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55 AED